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					PERFECTING the



                      for Artists and
                           Photographers
 A New Dimension strives for excellence in digital capture and limited edition
    printing. Our process utilizes the world’s best inkjet printer technology, a
comprehensive range of ink, media and coatings. We recognize the sensitivity to
   the unique requirements of creative people like artists and photographers.
Beginning with your original artwork, digital image files, or film we can handle
  the entire process from scanning or photographing to printing and finishing.
 Artists and photographers are welcome by appointment to explore the potential
     possibilities of our digital services and the Giclée reproduction process.
WHY PHOTOGRAPH MY ART?




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It's important to have photographs for insurance purposes and entries into juried exhibitions as well
as a record of what you have sold or given as gifts. Every artist should have a complete portfolio.




                  r my
WHAT DO I NEED TO


Never before has the art of photography
been so accessible to everyone.
Expensive equipment no longer
limits the photographic possibilities.
The cost of film and developing
pictures is taken out of the equation
all together. Taking 100 photographs and
deleting the imperfect ones later, costs no more than taking one photo.

Why digital instead of film?
The print process today is controlled by a computer. You have to get the image into the computer. So a 35mm
photograph printed out at 4x6 has to be scanned. This removes the final print one step further from the original.
An example is taking a printout to a copier and copying the original. The copy is never as good as the original.
Even stored in the dark with the temperature and humidity controlled, the photo print will discolor over time. Film
Negatives degrade over time as well. Store final versions of digital photos on a CD and make a copy to keep in a
safe place. Write the name of the art and date on the Cds.
                                                                                            300 dpi a
What is a megapixel?                                                                 e ls =            t3
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                                                                                p ix
Megapixel means one million pixels. A two                                                                     i
megapixel camera can produce images with two                                  0




                                                                                                              de
                                                                           90




million pixels.
Since pixels are usually square and form a grid,                 50 dpi
a one megapixel camera will produce an image                  =1           at
                                                        e  ls                 2
roughly 1200 pixels wide by 900 pixels high.
                                                        x




                                                                                ”
                                                     pi




                                                                                 wi
                                                   450




How large can I print?
                                                                                    de




Resolution    Medium  High
              150 dpi 300dpi
4 megapixels  11x14”  5x7”
6 megapixels  16x20”  8x10”
8 megapixels  20x30”  11x14”                  72 dpi
10 megapixels 25x40”  13x17”

What else do I need?
External Lights: Professional Photography Lights are $200 to $500
                  300 watt work lights available at most home improvement stores are adequate.
                  A pair of 3 way floor lamps from the living room will work, if they direct the light to the ceiling
Tripod:           Tripod with tilt and rotation. This reduces shake resulting in a sharper image.
Vertical Surface: Fasten the art to a flat surface if on paper. Use an easel for stretched canvas.
A Bubble Level: To make sure the art and the camera are both level.
Color/Grayscale: Color and light adjustments are easier.
Software:         The photos will have to be viewed and possibly adjusted for final output. The software is the key
                  to making critical adjustments. The computer will also have to have enough processing speed
                  and memory to work with large files.
HOW DO I


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Fasten art to a flat Surface. Place on the wall or on an easel. The art must be parallel to the camera lens, the center
of the lens pointing at the center of the art. Use a bubble level to be sure camera and art are level. Tape a gray/color
scale next to the art. This scale includes a white and black box so you can see on your monitor that black is black
and white is white. The color portion includes cyan, magenta, yellow, black as well as red, green and blue squares.
If shooting inside, the room should be dark. Lamps should be 4-5 feet away from the art, behind the camera at 45
degree angle on each side. Check to be sure there are no shadows or shine reflecting off the art.
Color is important. Incandescent bulbs are too yellow, florescent bulbs are too green and compact florescent bulbs
are too blue. Adjustments will have to be made on the computer to compensate for the light. Professional
photography lamps usually have the proper color light to capture the colors in the art accurately.
Almost all digital cameras expect sunlight. We think of sunlight as yellow, because we think the sun is yellow. But
it isn't. The light it shines is blue because our sun burns blue hot (about 6,000 degrees Kelvin). We usually do not
notice the color of sunlight because it is the light we expect. Our brains automatically adjust for the differences
from one light source color to another, but digital cameras do not. If you use light other than the mid-day
(approximately 10 am till 4 pm) sun or professional lamps, precisely rendered colors are more difficult to achieve.
Photographing art behind glass can be a challenge. Glass reflects light like a mirror. Sunlight outdoors or gallery
lights indoors may reflect you and the camera in the glass. If you can’t remove the glass, shine light from the side
and hide the camera and you behind a black cloth.
Fill the viewfinder or LCD with the IMAGE ONLY, centered and absolutely square to the sides, top and bottom.
Move the camera or zoom lens, not the art.
Focus carefully in the center of the art.
If your camera is a point and shoot, the focus and light settings are automatic.
If you have an SLR (Single Lense Reflex) Camera, follow the step below.
Take a meter reading using an 18% gray card or a large piece of 18% gray mat board. Set the f-stop at f8-f16 and
adjust the speed according to the instructions with your camera to get the best exposure. When you shoot a picture,
take three exposures, one at the setting indicated by the light meter, one a half-stop above and one a half-stop
below. Take three shots at each exposure and you will have several shots to choose from. Record the settings for
each slide as you take them, so you can tell which ones work best.
                      Camera see?
WHAT DOES THE



What is the advantage of a Digital Single Lens Reflex ?
Digital Cameras have two ways to view the subject. LCD (liquid crystal displays) and DSLR (Digital Single
Lens Reflex). A DSLR is a digital camera that uses a mechanical mirror system and pentaprism to direct light
from the lens to an optical viewfinder on the back of the camera.
The basic operation of a DSLR is as follows: for viewing purposes, the mirror reflects the light coming through
the attached lens upwards at a 90 degree angle. It is then reflected twice by the pentaprism, rectifying it for the
photographer's eye. During exposure, the mirror assembly swings upward, the aperture narrows, and a shutter
opens, allowing the lens to project light onto the image sensor. A second shutter then covers the sensor, ending
the exposure, and the mirror lowers while the shutter resets. The period that the mirror is flipped up is referred
to as "viewfinder blackout". All of this happens automatically over a period of milliseconds
DSLRs are often preferred by professional still photographers because they allow an accurate preview of
framing close to the moment of exposure, and because DSLRs allow the user to choose from a variety of
interchangeable lenses. Most DSLRs also have a function that allows accurate preview of depth of field.
Many professionals also prefer DSLRs for their larger sensors compared to most compact digitals. DSLRs have
sensors which are generally closer in size to the traditional film formats that many current professionals started
out using. These large sensors allow for similar depths of field and picture angle to film formats.
The term DSLR generally refers to cameras that resemble a traditional 35 mm format camera.


What is the main disadvantage of a digital camera?
Digital Cameras are limited in the range of the color gamut they can see.
Deep blue pigmented paints are not recognizable to a digital camera.
The transition from red to yellow in a digital photo is not as gradual as
the human eye is capable of seeing. So Ultramarine Blue and Crimson
pigments require a great deal of photo editing and color adjustment in a
computer program that is designed for complicated photo editing.


What is a color model?
Files are captured on a digital camera in Red, Green and Blue. This is the way a computer creates colors on the
screen. The RGB color model is additive in the sense that three light beams are added together, to make the final
color's spectrum. Zero intensity for each component gives the darkest color, considered to be black, and full
intensity of each gives a white.
                        When one of the components has the strongest intensity, the color is a hue near this
                        primary color (reddish, greenish, or bluish). A secondary color is formed by the sum of
                        two primary colors of equal intensity: cyan is green+blue, magenta is red+blue, and
                        yellow is red+green.
                        In most electronic devices, each pixel on the screen is built by tiny
                        and very close but still separated RGB light sources. At common
                        viewing distance, the separate sources are indistinguishable, which
                        tricks the eye to see a given solid color. All the pixels together
                        arranged in the rectangular screen surface creates the color image.
CMYK is a combination of four colors, Cyan, Magenta, Yellow and Black, printed on a white
background. All four colors combined creates the darkest color, white is zero percent of all colors.
G iclée
WHAT DOES

                                                              really mean
                          Giclée: High Resolution fine art reproduction, created on a printer
                        that produces over four million droplets of ink each second. These
                   tiny droplets combine into more than two thousand shades of color.
                                                                                                            ?
The word giclée is derived from the French language word "le gicleur" meaning "nozzle", and more specifically "gicler"
meaning "to squirt, spurt, or spray". It was coined in 1989 by John S. Doe, who was one of the first pioneers of digital art
to canvas prints. The term was meant to represent any inkjet-based digital print used as fine art. The intent of this new
name was to distinguish fine art prints from other similar processes using the same types of printers. The name has since
come to mean any high quality ink-jet print and is often used in galleries and print shops to denote such prints. In the past
few years, the word “giclée,” as a fine art term, has come to be associated with prints using fade-resistant "archival" inks
and the inkjet printers that use them. These printers use the CMYK color process. Cyan, Magenta, Yellow and BlacK.
Giclée Printers go a step further with multiple cartridges for lighter shades of cyan, magenta and black, denoted as lower
case letters in the formula CcMmYKk color model. The addition of lighter shades increases the tonal qualities of colors
and allows smoother gradient transitions.
                         Cyan                    Magenta                  Yellow                   Black




 Cyan




 Magenta




 Yellow




 Black


                           C M Y K C M Y K C M Y K C M
                           C c M m Y K k C c M m Y K k
WHY IS
                           g
Lightfastness
Information on a
                                               important to me
                                               LIGHTFAST: how unaffected an object is by
                                               light, especially UV and florescent light.
                                                                                                             ?
                                                   The American Standard Test Measure (ASTM) gives ratings from
                                                   I to V. I is excellent, II very good, III fair or non-permanent in
Paint Tube Label:                                  artist's paints, IV and V pigments are rated poor and very poor, and
                                                   not used in artist's quality paints.
                                                   A rating of V can change in less than 20 years. Ratings of III
                                                   and IV shouldn't change for 20 to 50 years. A rating of II should
                                                   remain true to color for 50 to 100 years, and a rating of I,
                                                   excellent, you'll be unlikely to live long enough to see any change.

Lightfastness of Traditional Film Based Photography:

                      15 years
                                              All the treasured photographs hanging on the wall from years gone by,
                                              have begun to fade with the memories.
                                 25 years     The process that turns a negative into a photograph, called silver halide,
                                              involves exposure to light, through the negative, onto a chemically
                                              coated sheet of paper that reacts to the light. So the very process by
                                              which a traditional photograph is produced, leaves the end result
                                              extremely susceptible to these elements. The photographic paper remains
                                              chemically active even after sliding it into a frame for display. The
                                              chemicals begin to deteriorate the paper with in 10 years. When exposed
                                              to the normal light in a family room, the color of the photograph begins
                                              to change at 7 years, and becomes dramatic at 15 years. At 25 years, the
                                              photo that was vividly colored when first developed, looks like an entire
                                              generation had red hair and only wore orange clothes.

Lightfastness of Digital Photography printed with UltraChrome Archival Inks:
When Exposed to Normal Household Lighting                           Today
Conditions with no protective UV coating, a
giclée print will retain its original colors for:                         Next
                                                                                                        Year
Ultra Luster Photo Paper           71 years                                                                      Next
High Performance Matte Canvas      75 years                                                                      Century
Ultra White Smooth Fine Art Paper 108 years

A Specially Formulated UV Coating
increases the lightfastness by 25 - 50 years,
depending on the type material printed.
Lightfastness is tested by placing the print in a
very strong Zenon light bed. (think tanning bed)
22 hours is equal to 1 year.
You can mimic this test by taping a print in a window on the
south side of the house where sun shines in all day long.
P aper should I use?
 WHICH


                                     Ultra Lustre Photo Paper is a premium 10 mil media.
                                    Designed for graphic arts and photo applications, they incorporate an
                                 advanced microceramic receiver layer for vibrant color and sharp image quality.
                              Wedding and portrait photographers traditionally use luster paper for their photos.
                           High Performance Matte Canvas is a 17-mil, white, acid free, artist stretch
                        canvas. A cotton/polyester blend with an optimized coating designed to provide high color
                   gamut and resolution. This canvas is water and fade resistant. Designed for museum quality fine art
and photographic reproduction.




                       P step
Ultra White Smooth Watercolor Paper is a single side coated, traditional fine art media. The special matte
coating on this paper has been designed for high quality fine art and photographic reproductions.




HOW TO ACHIEVE
                            tby
                        erfec ionstep
                                      Original Artwork
                                      You provide the masterpiece.

                                         Scanning, Photographing & Digital Capture
                                      Client supplied files are checked for color gamut
                          accuracy, hue, saturation, and contrast.
            We take special care to assure proper handling and storage of your artwork.
We can scan B&W and color negatives, transparencies, reflective prints and snapshots.
We also offer full photographic services. 21 megapixel macro capabilities insure the
          detail is so precise, the texture of the paint and canvas is captured.

                                   Color Management
                                   Our scanners, monitors, cameras and printers are calibrated with
                                   the most capable color management software available.
                                   Offering the best color reproductions available.

                                   Image Editing
                                   Dust and scratch removal, color shift, and
                                  repair of damaged photos is just the
                                  beginning of our photo editing capabilities.

                                  The Final Giclée We can reproduce your
                                  art on Ultra Lustre Photo Paper, Watercolor
                                  Paper and Canvas. Other media types are
                                  available on request.
Artist Services offered by A New Dimension include:
Fine Art Giclee Prints                 One time setup - $75
Photography                            $75 per hour
Photo Editing                          $75 per hour
Ultra Lustre Photo Paper               $0.1 per sq inch     (approx. $14.50 per sq ft)
Ultra White Smooth Watercolor Paper    $0.125 per sq inch   (approx. $18.00 per sq ft)
High Performance Matte Canvas          $0.1375 per sq inch (approx. $20.00 per sq ft)
                            example:   12x16 on Ultra Lustre Photo Paper - $19.20
                                       12x16 on Ultra White Smooth Watercolor paper - $24.00
                                       12x16 on High Performance Matte Canvas - $26.40
                                       24x36 on Ultra Lustre Photo Paper - $86.40
                                       24x36 on Ultra White Smooth Watercolor paper - $108.00
                                       24x36 on High Performance Matte Canvas - $118.80

Full Color Business Cards              One time setup        $35 minimum
full color front blank on back         1000 - $99.00
Postcards of art                       One time setup        $35 minimum
4.5x5.5                                25 - $12.50           (50¢ each)
full color front                       50 - $20.00           (40¢ each)
black on back                          100 - $33.00          (33¢ each)
Fold Over Note Cards                   One time setup        $35 minimum
5.5x8.5 scored to fold to 4.25x5.5     25 - $19.00           (76¢ each)
Full color outside blank inside        50 - $33.00           (66¢ each)
Price Includes Envelope                100 - $50.00          (50¢ each)
All items above are
digitally printed on
white cardstock
in full color.



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