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Website Redesign: When and How Featured in 4imprint’s New Blue Paper and Podcast


OSHKOSH, Wis.--(EON: Enhanced Online News)--Websites that aren’t current may be delivering diminished returns. The Web Redesigns Blue Paper from promotional products retailer 4imprint offers marketers everywhere a guide to website redesign. img border='0' title='Add to Google' alt='Add to Google'

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									Website Redesign: When and How Featured in
4imprint’s New Blue Paper and Podcast
April 04, 2011 01:05 PM Eastern Daylight Time 

OSHKOSH, Wis.--(EON: Enhanced Online News)--Website design trends and technology are changing by the
minute. Sites that aren’t staying current might be overlooked by consumers and may be delivering diminished returns
to the businesses and organizations that created them. So what’s a business to do? The newest Blue Paper™ and 
podcast from promotional products retailer 4imprint, Web Redesigns, offers marketers everywhere a guide on when
and how to approach website redesigns.

“The redesign process is part of the lifecycle of any business’s website,” shares Greg Ebel, vice president of sales
and marketing for 4imprint. “But it’s hard to decide when to make the jump. We’ve pulled some great research and
resources together to help our customers develop a plan.” 

In this Blue Paper and podcast, 4imprint opens the discussion of the website redesign by focusing on topics that

    l   When to approach a website redesign;
    l   How to develop a plan and assemble a team;
    l   Examples of the latest trends in website design;
    l   Tips for writing Web copy;
    l   Website testing and measurement; and
    l   More!

To read this Blue Paper, or download the podcast, visit

About 4imprint Blue Papers™

4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations
succeed. Accessible at, Blue Papers™ have covered popular, cutting-edge topics
such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more
than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and
Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags,
water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit

Greg Ebel, 920-236-7272, ext. 8396

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