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June 2008

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June 2008 Powered By Docstoc
					June 2008

                                                                                             WANT TO
                                                                                             INCREASE                                         ■ inside view
                                                                                            SALES AND
                                                                                                                                                                                                                                                  WIN WIN
    Ireland’s retail,                                                                                                                         The Great Price
  food & drink event                                                                           BRAND
  29 SEPT – 1 OCT 2008                                                                                                                        The continued strength of the euro
                                                                                                                                              against Sterling is having a massive

                                                                                            BOOK YOUR                                         effect on prices, with many multination-
                                                                                                                                              al retailers allegedly not passing on sav-
                                                                                                                                              ings in the euro price to their customers.
                                                                                             STAND AT                                         Indeed, Labour leader Eamon Gilmore
IREL AND’S INTERNATIONAL                                                                                                                      TD told the Dáil that UK retailers

ANNUAL FOOD, DRINK &                                                                       SHOP TODAY!                                        are profiteering at the expense of
                                                                                                                                              their Irish customers, urging the Government to tighten leg-

RETAIL SERVICES EVENT                                                                                                                         islation to deal with the issue. In a special report (Page 16
                                                                                                                                              and 17), chief news reporter Pavel Barter gets to the heart
                                                                                                                                              of the matter.
                                                                                                                                                  Also inside, the Convenience Stores & Newsagents
                                                                                                                                                                                                                                               Get a Taste for Croke Park with Walkers
Venue RDS Simmonscourt, Dublin 4                                                         A feature-rich event                                 Association has urged retailers not to stock a new prepaid
                                                                                                                                              tolling system for M50 users (Page 4), due to the service                                       Irish consumers have confirmed that Walkers crisps have
Dates 29th September – 1st October 2008                                                  • CSNA Profit Shop                                    proving costly, rather than profitable, while two of the coun-                                  the best range of flavours and research has shown that
                                                                                                                                              try’s leading estate agents predict that turnover-based                                         having a great range of flavours is attracting more and
                                                                                         • County Enterprise Boards                           rents, a system by which rents rise and fall depending on                                       more people to the Walkers brand.*
                                                                                           Group Exhibit – with more
                                                                                                                                              trading volumes, could soon be a reality in Ireland (Page 6).
                                                                                           companies exhibiting in                                Elsewhere, Karen Meenan looks at an area of serious
     YOUR N                                                                                2008 then ever before                              profit potential in your news-rack, Computing and Gaming                                        The statistics back up this point. According to the latest
                                                                                                                                              magazines, a sector which is worth €120m per year in the                                        AC Nielsen market track data Walkers is driving crisps and
                                                                                                                                                                                                                                              State is a brand new Irish monthly magazine
                                                                                         • Product of the Show Awards                         UK and Ireland (Page 18); Carmel Linnane examines the                                           snacks category growth with an increase on 9.5% MAT in
      SPAC                                                                                                                                    options open to those retailers seeking to expand (Page 22);                                    value and 1.4% in in-depth
                                                                                                                                                                                                                                             with emphasis onvolume.** coverage of music and
                                                                                         • Barista Demonstration Area                         while I spoke to celebrity chef Jamie Oliver about the
                                                                                                                                                                                                                                             popular culture, as well as strong visual impact.
                                                                                         • Workshops & Seminars                               launch of his new Italian food range on the Irish market
                                                                                                                                                                                                                                               To thank retailers for their support in promoting Walkers
                                                                                                                                              (Page 26). Finally, new research from Kellogg’s reveals that
                                                                                                                                              Ireland could end up with a new generation of ’calorie rich,                                     great range of flavours, they have teamed up with Retail
                                                                                                                                                                                                                                                State is the point where commercial music
                                                                                                      NEW FOR                                 nutrient poor’ consumers, if current eating trends continue                                      News to offer a tasty prize – 4 tickets to the All Ireland
                                                                                              The Wor 2008                                    (Page 44).                                                                                             magazines cross with specialist titles,
                                                                                                                                                                                                                                               Hurling Semi Finals in Croke Park on 17th August. We are
                                                                                                      ld C
                                                                                                  Awards heese                                                                                                                                 publication that free boxes of Walkers Crisps.
                                                                                                                                                                                                                                             a also throwing in 10 treats all genres and styles with
                                                                                                     &                                                                                                                                       enthusiasm, knowledge and superb presentation.
                                                                                              The Grea                                                                                                                                        All you have to do to win is answer the following question.
                                                                                             Gourmet t Taste
                                                                                                     Food Hal                                                                                                    “Celebrating 50              Already lauded by The Irish Times, The Sunday
                                                                                                             l                                                                                                  years serving the
                                                                                                                                                                                                                                                   “What is Walkers’ best selling flavour?”
                                                                                                                                                                                                                                              Business Post, The Sunday Times, The Examiner
                                                                                                                                              Kathleen Belton,
                                                                                                                                                                                                             Irish grocery trade.”
                                                                                                                                              Editorial & Marketing Director.                                                                  and your answer to
                                                                                                                                                                                                                                              EmailIrish Independent, and featured on Today
                                                                                                                                                                                                                                              FM, Phantom, Spin, Galway and FM and number,
                                                                                                                                                                                                                                              together with your name, address Bay telephone Spin
                     CONTAC T THE SHOP TEAM TODAY!                                                                                                                                                                                            or send a postcard to:
                     SALES BELFAST                               SALES DUBLIN                                                                                         Managing Director: Fergus Farrell                                         South-West, State is a quality title which is
                                                                                                                                               Editorial & Marketing Director: Kathleen Belton, email:
                     Caroline McGuinness                         Margaret Andreucetti                         Killian Byrne
                     Expo Exhibitions                            Expo Exhibitions                             Mercury Events Ltd.              Editor: John Walshe                                                 WALKERS HURLING amongst Ireland’s
                                                                                                                                                                                                                                                generating serious interestCOMPETITION,
        BY           Elmwood House
                     46 Elmwood Avenue
                                                                 Unit 17, Building 2, The Courtyard
                                                                 Carmenhall Road
                                                                                                              23 Grange Wood
                                                                                                                                               Chief News Reporter: Pavel Barter
                                                                                                                                               Financial Correspondent: Carmel Linnane
                                                                                                                                                                                             Wine Correspondent: Jean Smullen
                                                                                                                                                                                             Advertising Manager: Aaron Stewart
                                                                                                                                                                                                                                                 magazine-loving public andStreet, Dublin 2.
                                                                                                                                                                                                                                                  RETAIL NEWS, 1-2 Poolbeg is guaranteed
                     Belfast BT9 6AZ                             Sandyford, Dublin 18                         Dublin 16                        Advertising Executive: Rory O’Connor, David Kelly
                                                                                                                                                                                                                                                            to fly off your shelves.
                     Tel +44-28-9068 3331                        Tel +353-1-295 8181                          Tel +353-1-213 7804
                     Email   Email   Email     T A R A                                                                                           The judges decision is final and no money will be
                                                                                                                                               Published by: Tara Publishing Co. Ltd., Poolbeg House, 1/2 Poolbeg Street, Dublin 2.                offered in lieu of prize. Closing date 18th July.
                                                                                                                                               Tel: (01) 2413095. Fax: (01) 2413010. ISDN: 01 2413050
                                                                                                                                               Web: Email:
                                                                                                                                                                                                                                                                      * Red C Q1 08 research

ww w. shop e xhibition.c om
                                                                                                                                               Subscription to Retail News: €110 plus VAT Email:
                                                                                                                                               Origination by: Rooney Media Graphics      Printed by: Graham & Heslip
                                                                                                                                                                                                                                                    ** Source: ACNielsen MarketTrack SM1WKCRN w/e 20th April


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                                                                         News                                                               On The Vine
                                                                         4 CSNA Urges Retailers                                     16      30 Jean Smullen investi-                            26
                                                                         Not to Stock Prepaid Toll.                                         gates the continued rise of
                                                                                                                                            South African wine on the
                                                                         5 Irish Poultry Market                                             Irish market.
                                                                         Feels the Squeeze; Bord Bia
                                                                         Leadership Summit.                                                 Stocking For
                                                                         6 Turnover-based Rents on                                          42 A selection of Ireland’s
                                                                         the Way? Predicting the                                            best sellers.
                                                                         Future Supply Chain.              the National Consumer
                                                                                                           Agency.                          Cereals
                                                                         7 SPAR Ireland Sales Top                                           44 Worrying new research
                                                                         €1.67 Billion.                    Karen Meenan’s                   from Kellogg’s shows that
                                                                                                           Top Tips                         many Irish consumers don’t
                                                                         8 Teagasc Celebrates 50           18 Retail consultant Karen       have time for the “most        Shelf Life
                                                                         Years; Changes to VAT on          Meenan advises on how to         important meal of the day”.    64 All the latest news and
                                                                         Irish Property; Barclaycard       encourage more male read-                                       gossip from the trade.
                                                                         Enter Irish Card Processing       ers to your magazine stand       Forecourt Focus
                                                                         Market.                           – stock computer and gam-        58 Wexford Farmers’ Co-op
                                                                                                           ing magazines, two very dif-     operate three successful
                                                                                                           ferent sub-sectors.              Gala forecourt stores in the    Regulars
                                                                         Shop Profile                                                       county. WFC General
                                                                         14 Sean Littleton’s superb        Money Matters                    Manager, Michael Murphy
                                                                                                                                                                            10 Industry News.
                                                                         new Londis store in               22 Carmel Linnane looks          reflects on what continues      28 Drinks News
                                                                         Ballyfermot, Dublin 10,           at the pro’s and con’s, and      to be a truly successful        60 Update
                                                                         combines the finest modern        the variety of options, avail-   partnership.                    62 What’s New
                                                                         standards with great serv-        able to those considering
                                                                         ice and value for money.          expanding their business.
                                                                         Retail News                       The Retail News                                                  Sectoral Reports
                                                                         Special Report                    Interview
                                                                         16 Controversy over the           26 Celebrity chef Jamie                                          34 Bread
                                                                         difference in prices between      Oliver discusses his new
                                                                                                                                                                            46 Chill Cabinet
                                                                         Northern Ireland and the          Italian food range, and
                                                                         Republic has led to a cross-      spills the beans on some of                                      50 Pet Food
                                                                         border price survey from          his other campaigns.                                             54 Fruit & Veg.

      June08News                                                                                                                                                                                                                                     June08News

CSNA Urges Retailers Not                                                                                                             Irish Poultry Market Feels the Squeeze
                                                                                                                                     THE plight of Cappoquin Chickens has                                                     Turkeys in Monaghan just a few months

to Stock Prepaid Toll
                                                                                                                                     been called upon by Fine Gael                                                            ago and, with Cappoquin now in trou-
                                                                                                                                     Agriculture Spokesman, Michael Creed                                                     ble, he must undo the damage done by
                                                                                                                                     TD, who has told the Dáil that spi-                                                      his Government's GM policy shift.”
                                                                                                                                     ralling input costs and competition                                                          Creed also claimed that flawed
A new tolling system for M50 users has                                                                                               from cheap imports threatens to derail                                                   labelling laws were undermining Irish
been slammed for “not making business                                                                                                the Irish agri-food sector. Cappoquin,                                                   product. “The 'substantial transforma-
sense” for retailers and consumers.                                                                                                  the largest poultry farm in Ireland,                                                     tion' loophole allows produce which has
Vincent Jennings, CEO of the                                                                                                         employs over 200 people, but was                                                         had minimal processing in Ireland, like
Convenience Stores & Newsagents                                                                                                      recently put into interim examinership.                                                  the addition of breadcrumbs, to be
Association, has advised his members                                                                                                 The company has a a winding up basis                                                     passed off as Irish. Coupled with misla-
not to sell the prepaid toll, which is dis-                                                                                          deficit of €7m.                                                                          belling, this means Irish produce and
tributed via Payzone’s branded network.                                                                                                  “The Government has failed to heed                                                   cheap imports are not competing on a
“If anybody has any sense, they won’t                                                                                                warnings on the impact of rising feed                                                    level playing field,” he said.
touch this with a barge pole, until they                                                                                             costs on the poultry sector and it is now                                                    His proposed solution? “Fine Gael
are remunerated in a proper fashion,”                                                                                                clear just how hard these costs are hit-                                                 wants to see the introduction of a
he said.                                                                                                                             ting agri-business,” said Creed. “CSO                                                    Green Ireland label. This single, recog-
    The new barrier-free tolling system                                                                                              figures this week showed all farm                                                        nisable brand would help Ireland capi-
is among the first of its kind to be intro-                                                                                          inputs increasing in cost, with feed up          Fine Gael Agriculture Spokesman,        talise in overseas and domestic mar-
duced in Europe. But according to                                                                                                    20%. The fact is, daft Government poli-                 Michael Creed TD.                kets on its reputation as a green,
Jennings, the tolling system’s remuner-                                                                                              cy on the importation of GM feed, intro-                                                 healthy, quality food producer and help
ation is the first point of complaint. The                                                                                           duced as a sop to the Green Party, is          year. The new Agriculture Minister will   secure a premium price for Irish pro-
service is sold, via Payzone, in the same                                                                                            costing the industry up to €160m a             be keenly aware of the closure of Grove   duce and Irish farmers.”
fashion as mobile phone top-up (as well
as via the internet or by telephone), but
retailers only make 1% per transaction:
three cents, then, on a standard €3       makes the financial transaction. That        tion on Payzone’s Bill Pay Service,
                                                                                                                                     Bord Bia Leadership Summit
transaction.                              can’t be done in less than 40 seconds.       which covers Bord Gáis, ESB, and              BORD Bia recently held a two-day
    Jennings pointed out that the time    The retailer pays, on average, PRSI          Eircom accounts.                              Global Leadership Summit, which
it takes to process the transaction       included, €10 an hour [for this service].        “We are not here to make life easy        focused on global retail trends and retail-
makes Payzone’s service costly, rather    That works out at 17c a minute. If it        for Payzone or the National Roads             er strategies.
than profitable: “The toll’s registration costs 17 cents a minute and it’s taking      Authority,” he said. “It is absolutely out-       “One of the big challenges facing
number has two digits, followed by a let- over 40 seconds of your time, why would      rageous that a UK newsagent is reward-        leaders in the Irish food and drink
ter, followed by maybe five digits. The   you want to be rewarded to the value of      ed for the job he does, when the Irish        industry is forecasting the future strate-
customer calls out their number, which    three cents? It doesn’t stop there,          newsagent is considered to be less wor-       gies of their key clients – retailers,”
the retailer transposes, prints off, then because you also have banking charges        thy.”                                         according to Dan Browne, Chairman,
                                                  and back office administration           Would he welcome a self-service           Bord Bia. “Building successful retail
                                                  to contend with.”                    style vending machine for the tolls,          relationships will be critical to the
                                                      Jennings also claimed that a     bringing footfall in stores without any       future development of Ireland’s €8.6 bil-
                                                  consumer issue is at stake, since    additional cost or time spent on the part     lion export business.”
                                                  the CSNA “were advised by            of the retailers?                                 He added: “Over the past number of
                                                  Payzone that there will not be a         “That’s a matter for the service          years, retailers have re-invented them-
                                                  refund facility other than for the   providers, Payzone,” said Jennings.           selves from being traditional merchants
                                                  most recently sold top up.”          “They have said that it is not available      to sophisticated brand owners.”                  Pictured at the Bord Bia Global Leadership Summit are Aidan Cotter, Chief
                                                      “From our point of view, we      in a vending format. If the National              Subjects tackled at the event included:    Executive, Bord Bia; David Shriver, Strategic Advisor to the CEO, Carrefour; and
                                                  can not breach people’s statuto-     Roads Authority want barrier-free             Format       Innovation     and     Shopper                           Dan Browne, Chairman, Bord Bia.
                                                  ry rights to a refund simply         tolling, let them open their own offices      Experience, which entailed deeper under-

                                                                                                                                                                                     Planning Ahead
                                                  because the computer doesn’t         around the country. Then they will see        standing of consumer trends and chang-
                                                  allow it,” Jennings insisted.        that it costs a lot more than three cent      ing lifestyles; Brand Control; Services
                                                  “You can’t trample on people’s       per transaction. It’s not as if this is our   Innovation; Global Development; and
                                                  consumer rights like that.”          glorious opportunity to make money. It        Emerging Strategies, which urged retail-        MARKS & Spencer are set to open           al array of products, from food to
                                                      According to Jennings,           does generate footfall, but you shouldn’t     ers to be at the cutting edge of technology.    their first store in Kerry. The store     clothing.
                                                  retailers in the UK, selling top-    have to pay for footfall.”                        The environment and climate change          will be based in Tralee Manor West,           Meanwhile, in the Meath village
                                                  up for congestion charge tolls,          The new tolling system for the M50,       were also discussed, as the area of sus-        in Deerpark Retail Park, and is set       of Bettystown, Tesco is to open a
                                                  earn a minimum fee of 15p per        which carries in excess of 100,000 vehi-      tainability is driving retail strategies in     to create 79 new jobs. The 22,000         3,251 square metre store as part of
                                                  transaction.      Retailers     in   cles per day, is due to come into opera-      the remit of packaging and shipping, fair       square feet property is M&S’ 18th         a new €80m commercial develop-
    Vincent Jennings, CEO of the Convenience
                                                  Ireland, meanwhile, are reward-      tion in August 2008. Payzone could not        trade programmes, organic offerings and         outlet in the Republic of Ireland and     ment. The shopping centre will
        Stores & Newsagents Association.          ed around 20 cent per transac-       be contacted for comment.                     natural ingredients.                            will offer the British retailer’s usu-    include a further 20 shops.

4                                                                                                                                                                                                                                                                    5
      June08News                                                                                                                                                                                                                                           June08News

Turnover-Based Rents on the Way?                                                                                                      SPAR Ireland Sales Top
                                                                                                                                      €1.67 Billion
MARKET difficulties are likely to lead         ket, landlords may not have much
to a rising demand for turnover-based          choice, and as more turnover deals are
rent, according to two leading Irish           conducted, “landlords will get more
estate agents. Turnover-based rents, in        confidence going forward”.
which rents rise and fall depending on             This is likely to be to the benefit of                                             SPAR Ireland has announced record retail sales of €1.67 billion
trading volumes, are an American phe-          retailers, as are changes and terms in                                                 for the year ending 2007, representing an increase of 15.7% on
nomenon that is “starting to creep into        the conditions of the lease. “You will                                                 the previous year. During the period, the group, in partnership
the Irish market,” Paul McCoy,                 see more extended rent-free periods,                                                   with its independent retailers, invested a total of €103m in its
Associate Director in Retail at CB             lower premiums for leases, becoming                                                    store network - opening 52 new stores and creating 1,190 new
Richard Ellis, told R ETAIL NEWS.              more prevalent. The market tends to                                                    jobs in the process.
    Hugh Markey, Director of Retail at         find its level in these situations,”                                                        Managing Director of SPAR Ireland, Peter Kealy, said 2007
Lisney, added: “Retailers would cer-           Markey told R ETAIL NEWS.                                                              was an exceptional year for the brand, with new store additions
tainly prefer it that way. But land-               “Incentives are starting to turn in                                                and continuous retail innovation driving growth across all three
lords are reluctant, in most cases, to         favour of the tenant,” added McCoy,                                                    SPAR formats.
get involved. There is probably a cer-         “by way of break clauses, and overall                                                       “SPAR Express, our specialist forecourt retail offering, was
tain caution and suspicion amongst             packages.”                                                                             the great success story in 2007, with the opening of 19 new stores
landlords.”                                        How will this effect smaller con-           Hugh Markey, Director of Retail at     across the country,” he noted. “Earlier this year, we celebrated      Announcing record annual sales at EUROSPAR Barrow Street
    But with the slowdown in the mar-          venience stores? “The discounters are                       Lisney.                    the launch of our latest international flagship store in partner-     were Chairman of SPAR Ireland, Leo Crawford, and Managing
                                               very active – Tesco and Dunnes will                                                    ship with SPAR International. The SPAR Express store at                                  Director, Peter Kealy.
                                               always have an extensive expansion           most expensive location in the world.     Spawell in Dublin boasts the country’s first ‘drive-thru’ coffee
                                               strategy. If anybody was going to feel       How can a smaller convenience outlet      facility and has one of the highest footfalls of any forecourt site       “This year will also see significant investment in our train-
                                               the pinch, it will be the smaller indige-    survive with such overheads?              of its size in the country. With SPAR Express, we have strategi-      ing and development programme with the launch of SPAR’s
                                               nous retailers – overheads against              McCoy mentions a newsagent at          cally developed our stores to drive a combination of food sales and   Virtual Academy – an interactive web based training facility for
                                               footfall figures are down. They might        the top of the Dublin Street. “If you     fuel - contributing to the record results announced today.            retail staff – and an ongoing retail manager’s diploma course
                                               feel the pinch more than some of the         watch the footfall go in and out of            “The success of the EUROSPAR format was also recognised          delivered in partnership with Dublin Institute of Technology.
                                               bigger places that will be able to ride      there, it’s probably a low enough         during the year, with the company’s Barrow Street store in            Both these schemes reflect our commitment to deliver a leading-
                                               the storm.”                                  spend, but the volumes are huge. The      Dublin receiving the Global Award for Convenience Retailing in        edge customer experience.”
                                                   The recent closure of the Habitat        pattern has been like that for years.     the worldwide Retail Industry Awards – a first for Irish retail-
                                               franchise sent fearful tremors through       Anything that comes up on Grafton         ing,” he added.
                                               the market, but McCoy believes that          Street will be snapped up quickly              SPAR Ireland also confirmed today that it had moved into
                                               this will not harm prime areas such as       because there is a queue of retailers     5th position in the global SPAR International rankings, up two
                                               Grafton Street, since “international         waiting to get onto it. When Dundrum      places from 2006. The ranking is based on overall turnover and
                                               retailers that aren’t even in the Irish      opened a couple of years ago, people      confirms SPAR Ireland’s sustained growth in recent years, put-
                                               market yet, have Ireland and particu-        said that there was going to be a knock   ting it ahead of its counterparts in Norway, Spain, France and
                                               larly Dublin on their strategy for           on effect with Grafton Street, But they   Denmark.
                                               expansion. They will be willing to pay       are two separate animals: city centre          Contributing to SPAR Ireland’s outstanding growth in 2007
                                               the passing rents on the main thor-          retail against suburban locations.”       was the surpassing of the 50-store mark for the first time in its
                                               oughfares.”                                     However, Markey said, “there is an     44 year history in Ireland, with the addition of 28 SPAR, five
                                                   Grafton Street was recently ranked       element of being on Grafton Street        EUROSPAR and 19 SPAR Express stores.
                                               as Ireland’s most expensive retail loca-     purely for marketing purposes. How             Peter Kealy said the driving force behind SPAR Ireland’s suc-
    Paul McCoy, Associate Director in          tion, commanding rents of $954 (€605)        much it is driven by profitability is     cess in 2007 was the company’s innovative approach to conven-
           Retail at CBRE.                     per square foot, to become the sixth         questionable.”                            ience retailing: “SPAR Ireland continues to be the leading inno-
                                                                                                                                      vator in convenience retailing. Our strategy to create modern
                                                                                                                                      store layouts and improve food and beverage offerings through

    Predicting the Future Supply Chain
                                                                                                                                      the development of bespoke product offerings such as Treehouse
                                                                                                                                      Juice & Smoothies and Signature Sandwiches, in-store sub-
                                                                                                                                      brands such as Kitsu Noodle Bar and Russell & Ryan Butchery,
    SUSTAINABILITY and supply chains           tainability parameters “such as CO2          per pallet, reduce lead-time, lower CO2   as well as partnerships with leading third-party brands such as
    are indelibly linked, according to a new   emissions reduction, reduced energy          emissions per pallet, and improve on-     Insomnia and Tim Hortons, are all aimed at meeting customers’
    study. The report, ‘Future Supply          consumption, better traceability and         shelf availability.                       changing convenience requirements.”
    Chain 2016: Serving Consumers in a         reduced traffic congestion, as well as           “Regulations as well as resource           He concluded that 2008 will see the company’s focus remain-
    Sustainable Way’, published by the         traditional measures like on-shelf           scarcity, climate change, security,       ing firmly on the expansion of the store network as well as con-
    Global Commerce Initiative together        availability, cost reduction and finan-      require new thinking, new approaches      tinued innovation in SPAR’s unique bespoke food solutions. “We
    with Capgemini, presents a new sup-        cial performance”.                           and new collaboration on infrastruc-      are on track to open over 40 new stores in 2008, with 16 having
    ply chain model for the consumer prod-         This supply chain, claims the            tures,” said José Luis Duran, Chairman    already commenced trading in the first four months of this year,”
    ucts and retail industry.                  report, would reduce transport costs         of the Management Board, Carrefour        he said. “New SPAR store openings in 2008 will create up to
        The model takes into account sus-      per pallet, reduce the handling costs        group, and GCI Co-Chairman.               1,000 new jobs across the country.

6                                                                                                                                                                                                                                                                          7

Teagasc Celebrates                                                                         Changes to VAT

50 Years                                                                                   on Irish Property
                                                                                           ONE of the country’s leading
TEAGASC, the Irish Agriculture                                                             accounting/business        consulting
and Food Development Authority,                                                            firms has warned that significant
is     celebrating      the    50th                                                        changes to VAT rules concerning
Anniversary      of     An    Foras                                                        Irish property transactions are due
Talúntais (AFT, the Agricultural                                                           to come into force on July 1.
Institute). As part of Teagasc, AFT                                                            The Finance Act 2008 intro-
provides a national programme of                                                           duced significant changes to the
research, designed to underpin                                                             VAT rules concerning Irish property
the country’s agriculture and food                                                         transactions, according to Grant
industries and ultimately influ-                                                           Thornton, with most of these
ence the products that end up on                                                           changes coming into effect on July
supermarket shelves. As the gross                                                          1, 2008.
output of farming and food pro-                                                                One of the biggest changes con-
duction in Ireland is predicted to                                                         cerns the area of leases, and short
double to €40 billion by 2030,                                                             leases in particular. No new
according to Teagasc’s Foresight                                                           ‘waivers of exemption’ will be grant-
Report, the role of the Institute is                                                       ed after July 1, 2008. Most waivers
more pertinent than ever.                                                                  in place on that date will continue to
    “One of the real strengths of                                                          operate, until cancelled. However,
Teagasc is that it has all the different    feeding into the development of prod-          in a number of circumstances, these
components integrated into the one          ucts at retail level.                          waivers will cease automatically
organisation: research, advice, educa-          Donald continued: “In Ashtown, a           and a large VAT payment may be
tion and training,” Teagasc spokesper-      lot of work is carried out in relation to      due to Revenue. This scenario could
son Eric Donald told RETAIL NEWS.           the quality of food products that end up       arise in particular where a landlord
    Teagasc’s network of centres around     in supermarkets. In Moorepark, work            has let a property (commercial or
the country allows the organisation to      has been undertaken in liaison with            residential) to a connected tenant
provide primary agricultural research       food companies to develop products for         (and the tenant does not have full
on a nationwide basis, while maintain-      the marketplace. Food companies use            VAT recovery). Connected is defined
ing close contact with the industry. This   Moorepark Technology Ltd, Teagasc’s            very broadly.
two-way flow of information was             private plant facility, hiring the expert-         According to Grant Thornton, all
cemented in 1988, when AFT merged           ise, conducting test marketing and new         landlords should review such
with ACOT (the farm advisory and            product development. They also do pilot        arrangements immediately as it
training body). In 1993, Moorepark          runs on various products. Moorepark            may be possible to amend the terms
Technology Ltd (MTL) was established        Technology has played a significant role       of the relevant lease(s) now to avoid
as a joint venture between Teagasc and      in the development of new products             the large payment to Revenue on
dairy companies. Moorepark in Cork,         over the years. It has assisted private        July 1, 2008, but it will not be pos-
alongside the Food Research Centre in       companies and co-ops in the food indus-        sible to make the necessary changes
Ashtown, has allowed Teagasc to sup-        try, generating research and product           after that date.
port product innovation, ultimately         development.”

Barclaycard Enter Irish Card
Processing Market
Barclaycard Business, a payments            sumers and retailers. Over the coming        from merchants, giving them the time
acquirer with 40 years of experience, is    months, there will be a drive to encour-     and space to manage and grow their
entering the Irish card processing mar-     age consumers and retailers to adopt         business,” said Steve Lappin, Ireland
ket. According to the Irish Payment         greater usage and acceptance of elec-        Country Manager at Barclaycard
Services Organisation report, inefficient   tronic payments.                             Business. “Fundamental to this offering
payment processes such as cash and             “Essentially, Barclaycard Business        is the education and training of mer-
cheques are putting a burden on con-        removes the burden of card processing        chants.”

     June08Industry News

Tipperary is
Official Water of
Cork City Marathon
PICTURED at the launch of the Cork City Marathon are (l-r):
Marie Cooney, Director, Tipperary Water; with Miss Cork 2008,
Jean Kenny, and Kieran Cotter, RSM, Gleeson Group, Cork.
Runners in the Cork City Marathon had an added spring in
their steps this year, as Tipperary Water was the Official
Mineral Water Supplier for the June Bank Holiday Event,
which saw over 8,000 runners taking part in the the race, consuming a massive 80,000 litres of water in the process.

 Barry Group Named Stonehouse
 Depot of the Year
BARRY Group has been awarded the Stonehouse Depot of the Year Award
2008. This is the fifth time that the company has received this significant
award. “This is a fantastic achievement for the company and our excellent
team,” noted Jim Barry, Chief Executive, Barry Group. “We operate to strict
guidelines to ensure that high standards are met and maintained and this
award is further recognition of our hard work and commitment to excellence.”
    Barry Group operates from a 125,000 square feet state-of-the-art cen-
tral distribution centre in Mallow, and employs in excess of 230 staff, as
well as operating the Costcutter and Quik Pick brands in Ireland.
Pictured are (l-r): Tom Shipsey, Chief Executive, Stonehouse, and Niall
Hartnett, Head of Operations and Human Resources, Barry Group.

Gala Increases Camogie                                            Centra Tops Hygiene Awards
                                                                  THE highest ever number of National Hygiene Award pre-
Commitment                                                        sentations to a single organisation, 340, were presented to
AT the launch of this year’s Gala All-Ireland Camogie
                                                                  Centra retailers by Tony Killeen TD, Minister of State at
Championships, Gala announced it’s to sponsor the Gala
                                                                  the Department of Agriculture, Fisheries and Food, at an
All-Ireland Championships (inclusive of the Senior,
                                                                  awards ceremony in the Radisson SAS Hotel, Galway,
Intermediate and Junior championships) for a further
                                                                  recently. In addition, 20 Centra stores also received the
three years. This secures the partnership until the end of
                                                                  Supreme Hygiene Award, which identifies and rewards
the 2010 Championships. The six-figure sum further
                                                                  retailers that have consistently performed well, based on
reinforces Gala’s commitment to one of Ireland’s most
                                                                  the accumulated total of Excellence Ireland audit scores,
indigenous Irish female sports and is reflective of how
                                                                  over the past three years. Kilmartin's N6 Centra, Athlone
successful the association has been for the Group. Pictured
                                                                  was also awarded the title of Ireland’s Cleanest Foodstore
at the announcement are President of the Camogie
                                                                  in the small retailer category by the Excellence Ireland
Association, Liz Howard, with Gary Desmond, CEO, Gala;
                                                                  Quality Association (EIQA.)
Derry captain Claire O’Kane (left) and Wexford captain,
                                                                      Pictured are Declan Mahon, Centra Council member,
Mary Lacey.
                                                                  and Donal Horgan, Managing Director, Centra, who also
                                                                  announced Centra’s plans to further invest €750,000 on its
                                                                  hygiene programme and on monitoring stores.

     June08Industry News

Superquinn Shoppers
Raise €75,000 for
Temple Street
THANK to the generosity of Superquinn’s chocolate loving
shoppers, Superquinn and Lindt chocolates presented a cheque
for €75,000 to Temple Street Children’s University Hospital.
Over two weeks before Easter, Superquinn customers pur-
chased more than 75,000 mini Lindt Gold Bunnies to raise
much needed funds for the hospital. Pictured at the Superquinn store in Sundrive are (l-r): Denise Fitzgerald of Temple
Street Children’s University Hospital being presented with a cheque for €75,000 by Anthony Cameron, Lindt Country
Manager, and Simon Burke, Chief Executive of Superquinn.

Centra Childline Big BBQ
THE Centra Childline Big BBQ was launched at a fun-packed event
in Dublin recently. This event kicked off a month long campaign
aimed at encouraging people all over Ireland to host a BBQ and
raise much needed funds for Childline during June. Part of a three
year programme of events, Centra, its retailers and customers are
aiming to raise funds to support Childline’s primary goal of
answering every call it receives from children and young people all
over Ireland in distress. Pictured are Donal Horgan, Managing
Director, Centra; Lorraine Keane, Xpose Presenter, TV3; Martin
King, TV3 Weatherman; and Ashley Balbirnie, CEO, ISPCC.

                                                 Lucozade Sport Head2Head Roadshow
                                                 THE Lucozade Sport Head2Head roadshow will visit sports clubs all
                                                 across the country this summer, giving the ordinary punter the
                                                 opportunity to be test their core skills and benchmark their results
                                                 against some of Ireland's leading sports stars, including Colm ‘The Gooch’
                                                 Cooper, Damien Duff, Cora Staunton and Eoin Kelly (all pictured).
                                                 Speaking about Head2Head, Ronan McClafferty, Lucozade Sport, said,
                                                 “Lucozade Sport Head2Head has been developed to provide all
                                                 sportspeople with a true test of their core skills.” See
                                        for more details.

The Taste of Ulster                                         Anyone For Tennis?
PICTURED is                                                 CELEBRITY mum and model Vivienne Connolly partnered up
celebrity Chef                                              with her son Ben Dunne (4) netting themselves game, set and
Paul Rankin,                                                match as they lined out
Nick Price                                                  on the courts at
(Owner of Nick’s                                            Fitzwilliam Lawn Tennis
Warehouse and                                               Club, Dublin, to try out                                                   * Image adjusted to illustrate clinical situation

                                                                                                                                          tection n
Taste Of Ulster                                             for the upcoming
Chairman)                                                   nationwide 2008 KitKat

                                                                                                                                   ily pro erosio
along with                                                  Parks Tennis Leagues

Michael Bell,                                               which will be registering
Executive Director of Taste Of Ulster. Speaking at the      soon. Now in its 31st

                                                                                                                                     st acid n.
Taste of Ulster Forum 2008, Paul Rankin called on the       year, the KitKat Parks

                                                                                                                               again hildre
Northern Ireland food industry to have more confidence      Tennis Leagues will be
and be proud of its culinary heritage. The Taste of         taking place in over 160
Ulster Forum 2008, sponsored by Deep RiverRock and          venues throughout the

                                                                                                                                   for c
Henderson Foodservice, hosted talks from Taste of           country over the summer
Ulster Chairman Nick Price, Taste of Ulster Executive       months, and are expected
Director Michael Bell, celebrity chef Paul Rankin and       to attract over 30,000
Emmet McCorry of Coca-Cola. There was also a chance         boys and girls. See
for attendees to take part in a workshop and sample for
local produce at the special exhibition.                    more details.

     June08Shop     Profile                                                                                                                                                                                                          June08Shop      Profile

Stunning New Londis
in Ballyfermot
Sean Littleton’s superb new Londis store in                                                                                   focus on value for money as a result: saving five cent on an          “Obviously we use value offers to drive sales in areas of

Ballyfermot, Dublin 10, combines the finest modern                                                                            item here isn’t going to make our customers rich, but they
                                                                                                                              appreciate the fact that we are not ‘ripping them off ’.
                                                                                                                                                                                                the shop that do not do so well, but I also feel it’s very
                                                                                                                                                                                                important to use promotions to further sales in areas where

standards with great service and value for money.                                                                             Ensuring repeat footfall is vital to our business and striking
                                                                                                                              a balance between providing competitively priced items and
                                                                                                                                                                                                sales are high,” Rajesh notes. “It’s very hard to win cus-
                                                                                                                                                                                                tomers over in such an extremely competitive sector and it’s
                                                                                                                              exceptional customer service means they will come back.”          also very easy to lose them, so we have to work non-stop to
                                                                                                                                  The Londis group also plays its role in the focus to drive    retain the loyalty of our local customers.”
                                                                                                                              value perception in-store, offering the traditional cycle of          Londis Ballyfermot, like the rest of the country, is seeing

                                                                                                                              special offers. Rajesh can always find quality KVI offers to      a big progression towards healthier eating and lifestyles.
             Littleton’s brand new Londis store in                                                                            give his customers that little bit more for their money. He       “We are selling a huge volume of water,” Rajesh explains,
Ballyfermot, Dublin 10, blends the cutting edge appearance                                                                    explains, “It’s not about competing head to head with, say,       by means of example. “Wraps are becoming more popular
of modern grocery retailing with a genuine commitment to                                                                      Aldi on price, but we do have to offer good value for money:      than baguettes, and brown bread more popular than white.
provide the locality with great service and value for money.                                                                  part of this is to demonstrate a level of respect for the needs   We will be installing a smoothie bar in the near future to
    Sited on what used to be the ESB’s showrooms, the new                                                                     of our customers. But it’s also a simple business strategy.       make sure we have a full choice of healthy offerings avail-
Londis store is managed by Rajesh Yadav, who came on                                                                          We will take a lower margin to increase volume of sales and       able to our customers. Here again, it’s about being aware of
board during the construction phase of the development.                                                                       the strategy has proven very successful, as we surpassed          the demands of customers and meeting them as effectively
    “When I was brought on board, the shop was already                                                                        the sales figures needed to break even for the first year         as we can.”
going to be part of the Londis Group,” Rajesh tells RETAIL                                                                    after just six months of trading.”
NEWS. “Their development team were already heavily                                                                                                                                              Customer Service
involved in the project and they were providing tremendous                                                                    Strong Performance in Deli                                        Offering value for money without good customer service
support. As I was brought in to manage the store, I immedi-                                                                   The store’s primary focus is the deli, which is a hive of         would be an exercise in futility, however, and Rajesh is well
ately had to work closely with members of the Londis team                                                                     activity during the morning and lunchtime periods.                aware of this, noting how “customer service is also key to
and I found them to be extremely professional and dedicat-                                                                    Having a good selection of product in this area is as             our success”. The store avails of extensive in-house training
ed individuals.”                                                                                                              important as what ambient goods the store will carry:             from the Londis group, as well as running their own train-
                                                                                                                              however, again, it is important to get the right balance.         ing in-store.
                                                                                                                              “Customers react well to the promotions and during June               “The manner in which our staff interact with customers is
                                                                                                                              and July we will be giving free bottles of Londis water           absolutely critical,” Rajesh stresses. “No matter how good a
                                                                                                                              with fresh food purchases,” notes Rajesh. “In addition, our       shop looks, if the staff are surly or unhelpful, then customers
                                                                                                                              freshly ground coffee offering is also proving to be very         will not come back. We have a great team here. Shabaz Khan
                                                                                                                              popular with our customers.                                       [Assistant Manager] and all the rest of the staff put in a
                                                                                                                                                                                                huge amount of effort on a daily basis and without their
                                                                                                                                                                                                efforts, the business would not be as strong as it is.”
                                                                  Londis Regional Manager Richard Murphy with store                                                                                 In closing, speaking on behalf of Londis, Area Regional
                                                                                manager Rajesh Yadav.                                                                                           Manager Richard Murphy says, “Raj and the rest of the
                                                                                                                                                                                                team here consistently put in a huge amount of work to
                                                               Value For Money                                                                                                                  keep meeting all of their customers’ needs. It’s a pleasure to
                                                               The project was run so efficiently that the store opened its                                                                     work with people
                                                               doors a full week ahead of schedule. The shop is in essence                                                                      who display such a
                                                                                                                                                                                                                                   FA C T F I L E
                                                               a city centre convenience location and as such has a very                                                                        high level of com-
                                                               strong focus on fresh food-to-go. “However, our core cus-                                                                        mitment and we                 Owner: Sean Littleton, Rajesh Yadav
                                                               tomer base in Ballyfermot demand good value for money as                                                                         at Londis look to            Location: 314A Ballyfermot Rd,
                                                               well as the clean, fresh, modern image that the shop pres-                                                                       match that lev-                         Ballyfermot, Dublin 10.
                                                               ents to consumers, which I think we deliver,” notes Rajesh.                                                                      el of dedica-                     Size: 1,575 square feet
                                                                   “Our customers are very price saavy,” Rajesh explains.                                                                       tion to assist             Number of 18, full time & part time
                                                               “There is a lot of competition in the area and they know                                                                         them in any way                  Staff:
                                                               which ones are charging five cent more on a chocolate bar                                                                        we can to grow                Opening 06:45-22:00, Monday-Friday;
                                                               or a loaf of bread, as well as which ones are offering good                                                                      the business into               hours: 08:00-22:00, Saturday; 09:00-
                                                               value on the top-up shopping trips. We have a very strong                                                                        the future.”                            22:00, Sunday.

14                                                                                                                                                                                                                                                          15
     June08Retail      News Special Report                                                                                                                                                                      June08Retail   News Special Report

                                                                                                                                the fact that they pay a much lower
                                                                                                                                rate of corporation tax here.”
                                                                                                                                    But surely Britain and Ireland are

The Price is Wrong
                                                                                                                                different markets, with different
                                                                                                                                economies, currencies, and economic
                                                                                                                                conditions, so it stands to reason that
                                                                                                                                there will be price differences?
                                                                                                                                    “It is accepted that there will
                                                                                                                                always be different prices between
                                                                                                                                Ireland and Britain for a variety of

Controversy over                                                                                                                reasons - including different VAT
                                                                                                                                rates, different costs of doing busi-
                                                                                                                                ness, economies of scale etc,” Shine
the difference in                                                                                                               admitted. “However, the large differ-
                                                                                                                                ences in the prices of certain grocery
prices between                                                                                                                  items are not fully explained by these
                                                                                                                                economic conditions. They are also
Northern                                                                                                                        due to decisions by retailers on what
                                                                                                                                price levels the Irish market can bear.
Ireland and the                                                                                                                 We believe that the tendencies of Irish
                                                                                                                                shoppers in recent years have caused
Republic has led                                                                                                                retailers to see Ireland as a place
                                                                                                                                where they can maximise their prof-       are quite busy on Sundays because         seeking price cuts in line with the rise
to a cross-border                                                                                                               its. The Agency is concerned that the     people buy a lot of the staples that      in value of the euro. The meeting,
                                                                                                                                benefits accruing to retailers, through   they wouldn’t have been able to pur-      held over two months ago, resulted in
price survey                                                                         retailers are profiteering at the
                                                                                                                                the lower corporation tax here and
                                                                                                                                nine months of euro appreciation
                                                                                                                                                                          chase on a shopping trip up North.
                                                                                                                                                                          There are a lot of Irish brands that
                                                                                                                                                                                                                    the reduction of around 1,250 prices.
                                                                                                                                                                                                                    However, “half” of their suppliers
from the                                                                             expense of their Irish customers, and
                                                                                     he urged the Government to introduce
                                                                                                                                against Sterling, are not being suffi-
                                                                                                                                ciently passed onto the consumer.”
                                                                                                                                                                          aren’t available in Sainsbury’s and
                                                                                                                                                                          other shops across the border,” she
                                                                                                                                                                                                                    have yet to pass on the reductions.
                                                                                                                                                                                                                        For RGDATA and smaller retail-
National                                                                             tighter legislation. Cowen’s Cabinet
                                                                                     subsequently discussed the issue,          Competitive
                                                                                                                                                                              Nevertheless, an increased exodus
                                                                                                                                                                                                                    ers, Sterling and euro price differen-
                                                                                                                                                                                                                    tials bring into focus the pricing poli-

Consumer                                                                             vowing to correspond with UK retail-
                                                                                     ers and to employ the NCA to insti-
                                                                                                                                Tara Buckley, RGDATA Director
                                                                                                                                                                          of consumers to Northern shopping
                                                                                                                                                                          towns like Newry “clearly is an issue.
                                                                                                                                                                                                                    cies of the market’s larger retailers.
                                                                                                                                                                                                                    “They are not giving such good value

Agency.                                                                              gate further investigative campaigns
                                                                                     for the benefit of the Irish consumer.
                                                                                                                                General, told RETAIL NEWS that this
                                                                                                                                incident illustrates how local retail
                                                                                                                                                                          The impact is early days, but it is
                                                                                                                                                                          something that we are all keeping a
                                                                                                                                                                                                                    to consumers as they like to tell peo-
                                                                                                                                                                                                                    ple that they are,” said Tara Buckley.
                                                                                         “We are not prepared to accept         convenience is more competitive for       close eye on.”
                                                                                                                                                                                                                    Rising Costs
                                                                                     that higher costs in Ireland fully         consumers. “It has highlighted that           The industry is already reacting to
                     National Consumer                                               explain these kinds of differentials, or   the consumer agencies and others          accusations of price differences          At the same time, rising costs mean
Agency (NCA) is currently undertaking                                                that British retailers should be           who have pushed retailers towards         between sterling and euro zones.          that smaller independent players are
a cross-border survey of products, high-                                             allowed to charge substantially more       shopping in global retailers have nev-    Tánaiste and Enterprise Minister          fighting for the best prices from their
lighting the difference in prices of gro-                                            for their products here,” said Shine.      er quite looked at how they price, and    Mary Coughlan TD recently met with        suppliers. With a global downturn on
ceries between Northern Ireland and                                                  “There has always been an acceptance       whether or not they are really giving     senior representatives of Retail          one side, consumer demands on the
the Republic. The survey was instigated       John Shine, Director of Commercial     that the cost of doing business in         value to Irish consumers,” she noted.     Ireland in regard to the matter. Retail   other, retailers’ lives are unlikely to
                                                    Practices at the NCA.
at the behest of Taoiseach Brian Cowen                                               Ireland is more expensive but, with        “It underlines the point that you need    Ireland have indicated that               get any easier.
TD, after it was revealed that Irish shop-                                           the euro strength against Sterling,        a good diversity of shops to create the   there have already                            “There is no doubt that prices have
pers are paying up to 50% more for the       lar day and making direct price com-    the large percentage differences (even     right competitive environment. That       been “reductions                          risen considerably over the last year,”
price of goods than consumers in the         parisons between the cost of the same   allowing for higher costs and VAT          includes good local shops as well as      in the price of                           said Buckley. “It is very hard for any-
UK.                                          basket of items in outlets on both      adjustments), indicate to us that          multinational players.”                   some goods                                body to counteract that, given that
    “The price differentials, which in       sides of the border,” Shine noted.      prices in Ireland are also based on            The NCA have yet to undertake         imported from                             there are global issues causing those
some cases are significant, can be               A recent survey, conducted by The   what we as consumers are willing to        any surveys as to whether or not con-     the UK and that                           increases. Independent players are
seen across a range of products and          Sunday Business Post, revealed that     pay. Also, retailers don't talk about      sumers in border regions are travel-      further reduc-                            fighting to get as good a deal as possi-
sectors,” John Shine, Director of            of 10 British retailers in the UK and                                              ling to Northern Ireland for their gro-   tions were in the                         ble. But I can assure you that mar-
Commercial Practices at the NCA,             Ireland, all but one charged their                                                 ceries. However, according to John        pipeline”.                                gins have not gone up for retailers.
told RETAIL NEWS.                            Irish customers significantly more.                                                Shine, “anecdotally, this does seem to        Meanwhile,                            This is the impact of global food price
    The investigation will be pub-           Tesco’s products were purportedly                                                  be the case”.                             Tesco Ireland                             increases. There is certainly no evi-
lished in the coming weeks. “We will         43% more expensive in Ireland.                                                         RGDATA members in border              has claimed                               dence of retailers profiteering on the
also carry out cross border surveys on                                                                                          regions have told Tara Buckley that,      that it held a                            back of global price increases. Times
other retail sectors over the coming         Tighter Legislation                                                                on Friday and Saturday, there is a        meeting                                   are tough. It’s still a very competitive
months. The surveys will involve             Last month, Labour leader Eamon                                                    definite change in the pattern of shop-   with its UK Tara Buckley, RGDATA          market and there are huge cost pres-
pricing a basket of items on a particu-      Gilmore TD told the Dáil that UK                                                   ping. “But they find that their shops     suppliers,        Director General.       sures for small businesses.”

16                                                                                                                                                                                                                                                       17
     June08Karen      Meenan’s Top Tips                                                                                                                                                                              June08Karen      Meenan’s Top Tips

Computer and Gaming
                                                                                                                                                                          games market and have disposable              (Nintendo) and Edge (multiformat).
                                                                                                                                                                          income to spend on Wii, Xbox 360,             Also consider ‘Computing and Gaming
                                                                                                                                                                          PS3 and other console games. Before           Value Pack Series’, which is a regular
                                                                                                                                                                          they go to GameStop to part with yet          series bumper-pack, containing two

Magazines Uncovered
                                                                                                                                                                          another €100 of pocket money, many            computing/gaming titles for a value
                                                                                                                                                                          boys (and men!) will buy a gaming             price, encouraging greater basket
                                                                                                                                                                          magazine to study the cheats for new          spend.
                                                                                                                                                                          computer games as they launch.                    Gaming magazine sales are
                                                                                                                                                                                                                        currently at their most buoyant for
                                                                                                                                                                          Games Market Worth                            several years, with many of the
                                                                                                                                                                          $40 billion and
                                              So the question really is what                                                                                                                                            magazines noted above achieving
                                           magazines on your stand will boys                                                                                              Growing                                       best-ever sales in recent months and
                                           read after they are too old to read                                                                                            To put it in context, the computer            continuing to grow throughout the
consultant                                 comics? Have you a range for young                                                                                             games industry is now worth about             rest of the year.
                                           male readers to follow as they develop                                                                                         $40 billion annually. The game ‘Grand
Karen Meenan                               their reading skills or does your                                                                                              Theft Auto IV’ was released at the end        The Computing
                                           planogram (or lack thereof) offer them                                                                                         of April 2008 and generated over              Consumer
advises on how                             the choice of either ‘Spiderman’ or                                                                                            $505m in worldwide RSV, becoming              As a contrast, the computing consumer,
                                           ‘FHM’?                                                                                                                         the highest-grossing first week               while still mainly male (approx 90% of
to encourage                                                                                                                      The Official Windows Vista magazine
                                                                                                                                     is proving popular in Ireland
                                                                                                                                                                          entertainment launch of all-time –            readers are male), tends to be between
                                           Selling Magazines to                                                                                and the UK.                bigger than any movie, album or               30 and 40 years old. They are usually
more male                                  boys                                                                                                                           DVD!                                          affluent, with average earnings over
                                           In order to sell to boys, you must first                                                   The Computing sub sector is             There are three key sub-sectors           €55,000 per year. So in terms of
readers to your                            trawl though the comics and pull out                                                   broadly recognised as covering the      within gaming, focused on specific            merchandising, locate gaming titles
                                           all the pre-school titles (boys and girls                                              traditional PC/Mac areas of interest,   consoles, Sony (Playstation 3), Xbox          next to comics and place computing
magazine stand                             0-5 who have not yet started school)
                                           and place them at the very centre of
                                                                                                                                  and accounts for just over half (55%)
                                                                                                                                  of the sector. Gaming magazines focus
                                                                                                                                                                          (Xbox 360), and Nintendo (Wii). The
                                                                                                                                                                          buyer in this sub-sector ranges from
                                                                                                                                                                                                                        titles higher up the stand next to other
                                                                                                                                                                                                                        men’s interest titles.
– stock computer                           the bottom tier of your magazine
                                           stand. Place the girls’ titles to the left
                                                                                                                                  on the various aspects of the
                                                                                                                                  computer games industry – both
                                                                                                                                                                          pre-teen boys to middle-aged men, but
                                                                                                                                                                          the typical reader is a male in their
                                                                                                                                                                                                                            Many of these magazines are
                                                                                                                                                                                                                        bought by men who are already

and gaming                                 hand side of this – easy to find – they
                                           are usually pink with fluffy and
                                                                                         The Official PlayStation Magazine,
                                                                                          one of the biggest selling titles in
                                                                                                                                  hardware (consoles and peripherals)
                                                                                                                                  and software (games), and accounts
                                                                                                                                                                          early twenties.
                                                                                                                                                                              The four best “must-stock” titles in
                                                                                                                                                                                                                        working in this field (research shows
                                                                                                                                                                                                                        almost two thirds of computing

magazines, two                             glittery toys as cover-mounts. Next in
                                           line, place the pre-teen titles like
                                                                                                       Ireland.                   for 45% of the sector.
                                                                                                                                      The Gaming sector is the ideal
                                                                                                                                                                          gaming are:                                   magazines are bought and expensed
                                                                                                                                                                                                                        as a necessary work purchase), so

very different                             ‘Bratz’ and ‘Go Girl’, which lead into
                                           the teenage titles ‘Kiss’ (for Irish
                                                                                        ‘Postman Pat’, ‘Thomas the Tank
                                                                                        Engine’ and ‘Bob the Builder’ - a pre-
                                                                                                                                  bridge between boys and men – the
                                                                                                                                  ideal range of titles to merchandise
                                                                                                                                                                             Official Playstation Magazine
                                                                                                                                                                             Official Xbox 360
                                                                                                                                                                                                                        these titles are not particularly price

                                           teenagers), ‘Bliss’ and best seller          school comic with a boy’s name is         between boy’s comics and men’s             Official Nintendo
                                           ‘Sugar’.                                     usually the best indicator! After this,   interests. Why? Because these readers      GamesMaster
                                               For boys, the selection is narrower.     boys will select old favourites like      are loyal followers of the computer

                                           Pre-school titles preferred by boys are      ‘Beano’, ‘Dandy’, ‘Scooby Doo’ and                                                    These top four titles carry
                  you think about all                                                   ‘Spiderman’, along with football                                                  exclusive gifts and reviews which
the titles on your magazine stand, two                                                  magazines like ‘Kick’, ‘Match’ and                                                set them apart as market leaders,
sectors seem to take the lion’s share of                                                ‘Match of the Day’. If the boys are                                               and readers respond to this.
space, women’s interests and comics.                                                    interested in sport, then you can sell                                            GamesMaster is the biggest selling
Women’s interests are hugely                                                            them club specific titles, which will                                             multiformat title as it covers every
important to retailers, as they                                                         still be favourites in years to come.                                             console and so appeals to all
represent almost half the weekly sales                                                      But what do you sell boys who                                                 gaming readers.
of all titles – 45% in fact – and                                                       have outgrown comics and yet have
children’s titles are very significant                                                  no interest in sport? We are about to                                             Key Unofficial Titles
because they are the purchasers of                                                      uncover the world of Computing and                                                To create more sales, you should
magazines in the future.                                                                Gaming Magazines…                                                                 stock along with these four key
    The girls have a very clear reading                                                                                                                                   titles, other key unofficial titles.
layout: pre-school, primary girls, pre-                                                 Computing Vs Gaming                                                               These are usually heavily gifted,
teen, teenage, young woman and                                                          The sector referred to as ‘Computing’                                             thus encouraging dual-purchase,
women’s titles. So I suppose if you                                                     is a notable player in the total                                                  which can take increase the
were to place these titles in order,                                                    magazine market – with annual RSV                                                 shopper’s spend to over €15 for
your customer buying ‘Disney                                                            of over €120m in the UK and Ireland,                                              just two magazines. Key titles to
Princess’ or ‘Barbie’ today could the                                                   which represents about 4% of the                                                  stock here are PSM3 and
proud owner of ‘Ireland’s Own’ or                                                       total. The sector actually comprises       GamesMaster is the biggest selling     PlayStation World (Sony), Xbox              The Official Nintendo Magazine covers
                                                PC Live!, the Irish produced                                                       multiformat title as it covers every
‘Woman’s Weekly’ 60 years from                                                          two very distinct sub sectors                                                     World 360 (Xbox), Ngamer                   both the Nintendo Wii and DS, as well as
                                               computing magazine, has been                                                       console and so appeals to all gaming
now…                                                                                    ‘Computing’ and ‘Gaming’.                                                                                                          the Game Boy and Gamecube
                                                   around for 14 years.                                                                         readers.

18                                                                                                                                                                                                                                                           19
     June08Karen     Meenan’s Top Tips

                                               You should ensure that both
                                            PC and Mac products are
                                            represented in your range. Mac
                                            sales have grown by over 50% in
                                            the past year, up to 2.2m units
                                            per quarter.

                                            Consumer Attitudes
                                            & Behaviour
                                            UK magazine distributors Seymour
                                            have undertaken several pieces of
                                            research into consumer attitudes
                                            and behaviour when shopping this
                                            sector, and the results are worth

                                            •   60% of shoppers plan their
                                                purchase before arriving at the
                                            •   Over 50% of shoppers will go to
                                                another store to buy their           Retailers should ensure they cover Mac
  PSW, a hugely popular games title for         preferred magazine if                 titles as well as those for PC, as Mac
          PlayStation 3 owners                                                      sales are growing by over 50%, up to 2.2m
                                                unavailable;                                     units per quarter.
    The best selling title in this         •    Readers have a wide repertoire
sector in Ireland is ‘PC Live!’ which           of shops – they’ll buy their
has been on the go since 1994 – a               magazine from 3-4 different
lifetime in the world of computing –            outlets;                                   Top 5 Tips
and has had to change its editorial        •    Over 1 in 4 buy one particular            The best advice for retailers to
focus many times over the years to              magazine at least every 3 or 4            maximise sales of computing and
keep up with the industry.                      months;                                   gaming titles.
    The format for ‘PC Live!’ has          •    Gaming readers buy over 11
evolved to encompass science and                gaming magazines per year on               1. Ensure you have the three
research, along with traditional                average;                                      official gaming titles and
hardware and software features.            •    Computing readers buy 10                      GamesMaster on shelf, and,
While the circulation is relatively             computing magazines per year on               space permitting, try to
small, the readership is extremely              average;                                      broaden your range to include
loyal – mostly male readers over 25        •    One in three buyers will buy                  leading unofficial titles.
who are not afraid to spend big                 more than one magazine at a
money on the latest toys for big
                                                time, provided the right titles are
                                                available to them;
                                                                                           2. Computing: ensure that both
                                                                                              PC and Mac products are
                                                                                                                                We deliver on Time.
    Best selling UK computing
magazines include ‘Linux Format’
                                           •    Typically, the market is at its
                                                most buoyant in Autumn/Winter,
                                                                                              represented in your range.
                                                                                                                                We deliver on Service.
and ‘PC Plus’, and impulse titles               particularly October to                    3. Fully face the best-selling
like ‘What Laptop?’                             December.                                     magazines at front of shelf –
                                                                                              they act as flags to attract
                                                                                                                                We deliver on Margins.
                                                                                              shoppers to your shelves.
                                                                                                                                If you think it’s time to maximise your business
                                        About the Author                                   4. Readers of computing and          potential, it’s time you switched to Costcutter.
                                        RETAIL consultant Karen Meenan runs                   gaming titles have a wide         Find out why many leading retailers have already
                                        her own consultancy business, Results                 repertoire of magazines, so try   moved to Costcutter. Call Oliver Savage now on
                                        Training & Marketing, focusing on net                 to have a broad range and         086 603 6142 to find out more!
                                        profit and how to maximise profit for the             resist the urge to stop a
                                        retailer. For more information, contact               magazine that hasn’t sold for a
                                        Karen on 086 6027711 or by email                      couple of issues.
                                                                                           5. Expand your range to meet
                                                                                              seasonal peaks – Easter, the
                                                                                              run-up to Christmas and the
                                                    Results Training & Marketing
                                                                                              summer months.
                                                              When Results Really Matter

      June08Money   Matters

When To Expand
Your Business
 Carmel Linnane looks at the pro’s and con’s,
 and the variety of options, available to those
 considering expanding their business.

“Some business                Some            people believe that       money. So what can you gain from
                              standing still in business equates to     expanding?
owners prefer to              stagnation. But is growth always              One obvious gain is greater
                              good? There are times when expand-        ‘economies of scale’. The bigger you
ignore merging                ing the business is the best way for-     are, the more clout you have. You may
                              ward, but not always. To go to the        get better terms from your suppliers
as a growth                   trouble and expense of branching out,     as you are now buying for two or
                              the end result has got to make sense.     three stores. Depending on your size,
option, because               Sometimes a business expands and
                              all that happens is that management
                                                                        you could get lower prices for every-
                                                                        thing from raw materials to trans-
the obvious                   have to work harder for the same
                              income, or worse still, the business
                                                                        portation, warehouse space and so on.
                                                                        You can also spread the load in terms
candidate is                  starts to lose money.
                                  The decision to expand your busi-
                                                                        of administrative costs-per-unit and
                                                                        advertising costs.

often their main              ness must be a result of thoughtful
                              consideration. In general, you should
                                                                            On the sales side of the business,
                                                                        you will be in a better position to deal

rival and they                expand only if there are untapped
                              opportunities that you can exploit.
                                                                        with price-cutting by your competi-
                                                                        tors, as bigger sales volume means

cannot quite                  Perhaps there is some new niche that
                              you want to take on or you may have
                                                                        you can offset lower per-unit revenue.
                                                                        Your increased size allows you to sell
                              identified a location that is not ade-    larger quantities at lower per unit
bring themselves              quately serviced. Before you do any-      prices.
                              thing else, you must sit down and
to get into bed               draw up a list, starting with the obvi-   Competition
                              ous question: what are the advan-         You must make your decision to
with them. Smart              tages of expanding your business?         expand from a position of strength,
                                                                        not panic. If your competitors are
entrepreneurs do              Advantages                                increasing their operations, that is
                              Expanding the business does not           not a good enough reason for you to
not indulge in                always mean more profit. You may be       follow suit. The competitors may want
                              turning over more volume by adding a      to exploit new, untapped opportuni-
such myopia.”                 second and third store and working        ties in the market. Why not wait and
                              harder, but with the additional over-     see how it turns out for them and
                              heads, you may not make any more          then hop on the bandwagon if it

     June08Money       Matters

makes sense for you? By waiting for
the results, you get them to take the
                                           when it comes to future revenue
                                                                                     ignore merging as a growth option,
                                                                                     because the obvious candidate is often
                                                                                                                                 Isn’t it time
risk while you benefit from their
results: then you can use their ideas
and improve upon them.
                                           Venture Capital
                                           Another route to follow is to try and
                                                                                     their main rival and they cannot quite
                                                                                     bring themselves to get into bed with
                                                                                     them. Smart entrepreneurs do not
                                                                                                                                   you had
Expanding your stores can be very
                                           attract the attention of venture capi-
                                           talists. If you succeed, then you must
                                           be prepared to relinquish part, or
                                                                                     indulge in such myopia.
                                                                                         There are obvious advantages to
                                                                                     buying into an existing business.
disruptive to business. You must cal-
culate the cost of this disruption in
                                           even total control, of your business.
                                           Some investors will demand equity or
                                                                                     First, there are no set-up costs.
                                                                                     Second, the risks associated with            stacked in
lost business, customer upheaval etc.      a role in the day-to-day operation of     starting a totally new venture are
Timing is a crucial factor and the
best-laid plans can always be thwart-
                                           your business. Some will even agree
                                           to fund you on condition that a person
                                                                                     absent. Thirdly, the financial health
                                                                                     and profitability is apparent in the       your favour?
ed by random events in the market-         they recommend will run the expand-       management accounts. Fourthly, the
place. A downturn in the economy can       ed venture. This type of arrangement      company will have already estab-
drastically reduce consumer demand         will not suit everyone. However, if you   lished a customer base and the busi-        Daybreak is a new concept in
for your products. So make sure that       do end up with new people on board,       ness flow should be quantifiable.           convenience shopping, designed
the business environment can support       be prepared to embrace new ideas          Because of these factors, it should be
                                                                                                                                 to give independent retailers all
your expansion before you go ahead.        rather than fight every change. Your      far easier to raise finance for the
    Another crucial factor is logistics.   new manager may have some sugges-         venture.                                    the benefits of the Musgrave
The larger you get, the more difficult     tions on how to improve your busi-            Even if the target company is not       buying power and retail expertise.
it will be to manage the business. You     ness. Be prepared to listen and           profitable, you may be able to bring        Offering you marketing and
may have been the kingpin in the           change.                                   new strengths to the venture to maxi-
                                                                                                                                 promotional support, central
smaller operation but you cannot be                                                  mize its potential, turning it into a
everywhere at once, so you must dele-      Mergers                                   viable company. You will have the           billing, staff training, IT support,
gate responsibility. If you are opening    There are many ways to grow a busi-       hindsight of what the company did in        professional retail advice and
a second store, you may need someone       ness but one which is often overlooked    the past and can decide what is work-       increased profitability. So the
to manage that store. Growth may           or undervalued by small to medium         ing and what should be changed.
                                                                                                                                 odds are stacked in your favour.
force you to let go of the total control   sized enterprises is growth by merger.        If you are happy with your reasons
you enjoyed when the company was           Some business owners prefer to            for buying into this business, then the
smaller and that may not be an easy                                                  next thing to do is examine the pack-       To find out how Daybreak can
adjustment.                                “You must make                            age you are buying into. You need to        get everything stacked in your
                                                                                     do a thorough investigation of the
                                                                                                                                 favour, contact Paul Ryan,
Getting the figures right is crucial.
                                           your decision to                          company’s historical performance, its
                                                                                     operations, current status, the staff       National Development Manager
You must be practical about your
expansion plans, even it expanding
                                           expand from a                             and management, competition, the
                                                                                     industry and its future potential.
                                                                                                                                 on 086 6001840 or email
seems the right thing to do. First, you
must see if your cash flow can support
                                           position of                               Whatever the motive, the one thing
                                                                                     that all acquisition strategies have in
the new investment. Sit down with
your accountant and work out how
                                           strength, not                             common is a desire to strengthen and
                                                                                     grow their existing business.
you can pay for the additional stock,
new facilities, equipment and ulti-        panic. If your                            However, mergers need careful plan-
                                                                                     ning if a successful outcome is to be
mately, additional personnel. The ide-
al situation would be to expand only       competitors are                           achieved.
                                                                                         There are many ways to grow the
when you have the funds to hand and                                                  business but deciding when to expand
you have already proven that demand        increasing their                          requires good research, careful timing
exists for your products.                                                            and more than a little bit of luck. Like
    However, you may need additional       operations, that                          many things, steady, controlled
funds to achieve your expansion, so                                                  growth is a more managable way for
you must look at the options open to       is not a good                             many to proceed. Unless you have the
you. You can increase your debt or sell                                              funds to ride out a downturn, you may
equity in the business. Make sure          enough reason                             end up in trouble, no matter how
that the new venture will be prof-                                                   carefully you work out your profit
itable enough to allow you to earn         for you to follow                         stream. You must be able to quantify
money and repay what you borrow.                                                     the added value your expansion will
Many small businesses have met             suit.”                                    bring to the table before you make the
untimely ends due to miscalculations                                                 move to expand.

     June08Retail     News Interview                                                “We’ve tried hard to source                                                                                                         June08Retail     News Interview
                                                                                    from small producers, family
                                                                                    run places in Italy which are
                                                                                                                                 your new range where the trace-
                                                                                    short distances from where                   ability was transparent?
                                                                                                                                 It wasn’t easy, but we have a great
                                                                                    the sauces are put in jars, so               team working with us and managed
                                                                                                                                 to source from a variety of places
                                                                                    that none of the natural                     across Italy.

                                                                                    flavour gets lost. It’s a little             With the well documented rise in
                                                                                                                                 obesity, is there an argument that
                                                                                    more expensive than some                     offering ready-made convenience
                                                                                                                                 products to consumers is merely
                                                                                    competitors’, but the quality                adding to the problem?
                                                                                                                                 No, because these sauces are full of
                                                                                    is far, far higher.”                         authentic ingredients, with no bad
                                                                                                                                 stuff like hydrogenated fats or what-
                                                                                                                                 ever. The pasta sauces, for example,
                                                                                                                                 are simply tomatoes, herbs and spices
                                                                                                                                 and a bit of salt and oil.

                                                                                     ing meal that looks homemade, Jamie         Everyone talks about today's

                                                                                     explained at the launch in Dublin.          cash-rich, time-poor consumer
                                                                                         The Essex born celebrity chef has       and the continued growth of take-
                                                                                     made 11 different television series         away culture: but have you some                Pictured with Jamie Oliver in Superquinn Lucan are William Rochford, BR
                                                                                     which are broadcast in over 60 coun-        tips on eating healthily without                       Foods, and Valerie Rice, Marketing Director of Superquinn.
                                                                                     tries worldwide, and has written eight      spending hours each day cooking?

Magic Touch
                                                                                     cookery books which have sold over          Well, I like to cook things in bulk at      but has there been much of a               to use their bird economically. You
                                                                                     14m copies.                                 the weekends and then freeze them in        backlash from the producers of             can often get three meals out of one
                                                                                                                                 batches so Jools or I can have them         farmed chicken?                            bird – roast chicken on a Sunday,
                                                                                     Why did you feel the time was               during the week or the week after. I        I haven’t had a backlash at all. In        then take off any leftover meat for
                                                                                     right to launch a range of retail           also think that pasta is one of the         fact, I spoke to a lot of farmers during   sandwiches and use the carcass to
                                                                                     products?                                   quickest, simplest things you can cook      the making of the show and all of          make a stock as a base for soup,
                                                                                     It’s something I’ve been thinking           up – between 15 and 20 minutes from         them, without exception, were want-        stew or risotto.
Jamie Oliver has launched a new Italian food                                         about for a while. A lot of people need     putting the water on to boil to having      ing to convert to a system which was
                                                                                     help to eat well and ideally, they’d be     a meal on the plate.                        acceptable under the RSPCA Freedom         What do you think are the big
range onto the Irish market. The celebrity                                           making their own meals from scratch                                                     Food Rules. They were worried that         trends in food for the coming
                                                                                     but I appreciate that sometimes there       You have had a very successful              people would turn their backs on           year?
chef explains the reasoning behind the new                                           isn’t the time to do that and it’s quick-   campaign to get children eating             British chicken and buy from over-         Seasonality continues to be high on
                                                                                     er to just open a packet or a jar. I        healthily (Jamie's School Dinners           seas, but the public movement              everyone’s list. That and affordability
range and spills the beans on some of his                                            wanted to make products which were          etc): are you fighting a losing bat-        towards free range and organic birds       on the high street.
                                                                                     delicious, full of good stuff but conven-   tle? How is this worthy cause sus-          and eggs has surprised a few people, I
other campaigns.
                                                                                     ient at the same time.                      tained when the media frenzy has            think.                                     If you bring your wife or a col-
                                                                                                                                 died down?                                                                             league out for a meal, do restau-

                                                                                     What do your products offer the             It’s a project that’s going to take         While you encourage consumers              rateurs appear terrified when
     new range of Italian foods devel-         According to Jamie, his new           consumer that competitor offer-             another 10 years, really. Some of the       to eat organic, free range or              they see you walking in the door?
oped by Jamie Oliver has just been         Italian food range is for people who      ings do not?                                things the British Government prom-         higher welfare birds, there is             I have had a few funny looks but I
launched in Ireland, at an event host-     appreciate the importance of good         Well, mine taste better for a start. I      ises, they’ve given. Other things           still the big issue of cost, partic-       tend to go places where I know the
ed by the Ambassador of Italy, Lucio       food and healthy eating, but don’t        hope you can taste that when you try        they’ve promised haven’t materi-            ularly now that the price of               chef. Having said that, I had a deli-
Alberto Savoia at his stunning resi-       always have the time or know-how to       them. We’ve tried hard to source from       alised. But the fact is that food in        poultry feed, especially organic,          cious steak in Dublin at the Town Bar
dence at Lucan House, Dublin, with         do it themselves: “These are authentic    small producers, family run places in       schools has improved. Numbers are           has risen dramatically world               & Grill.
Jamie on hand to share his latest new      Italian recipes that taste how they       Italy which are short distances from        up in a lot of primary schools and          wide. I know of one organic
recipes.                                   should, with big hits of chilli, great    where the sauces are put in jars, so        things are moving in the right direc-       producer in Ireland that has               Is there a particular food or
    Marketed by Fresh Retail Ventures      bites of olive, and large chunks of       that none of the natural flavour gets       tion. I’m taking a back-seat at the         had to pull back on organic pro-           ingredient that you will never
and distributed by BR Foods in Ireland,    ingredients to give brilliant flavour     lost. It’s a little more expensive than     moment and watching how things go,          duction as he cannot afford the            taste or use?
the range includes pasta sauces, pesto     and a real homemade taste.”               some competitors’, but the quality is       but I’ll come back to it in a year or so.   feed. Do you have any comment              Ready meals, that’s it really.
sauces, posh bread spreads, grinders           The pasta and pesto sauces come       far, far higher.                                                                        on this?
and meal kits, using recipes that have     in mouth-watering flavours including                                                  While we are on the subject of              What I always say is this: buy the         What is your most frequent and
come directly from Jamie’s kitchen. The    aubergine & olive, red onion & rose-      You have a reputation for sourc-            campaigns, your Fowl Dinners TV             best welfare bird you can. If you          favourite meal that you cook at
new range of sauces is predicted to cap-   mary, and chilli & garlic. Simple tips    ing quality, fresh and ethically            programme caused a huge stir.               can’t afford organic or free range, go     home?
ture 20% of the growing Irish market       on the pack also make it easy for all     produced/grown ingredients: was             You were successful in getting              for the Freedom Food standard. I           Probably roast chicken. Or it might be
for pasta sauces.                          amateur chefs to produce a great tast-    it difficult to find suppliers for          many of the supermarkets on side            also think people need to know how         a simple tuna pasta that Jools loves.

26                                                                                                                                                                                                                                                           27
     June08Drinks      News

On Song!
NICK Cave, pictured with Shane McGowan, was one of the
headline acts at the 13th Heineken Green Energy Festival
in Dublin Castle over the May Bank Holiday Weekend
2008. Heineken also gave away tickets exclusively on for the much anticipated Irish pre-
miere of Radio Soulwax ‘The Weekend Never Dies’ screen-            warm up for the Radio Soulwax headline performance at
ing on May 4 in the IFI. The film documentary was                  Dublin Castle later that evening. Over 15,000 people
screened at both 14.00 and 15.30 on the Sunday as the              attended the festival this year.

 Bud Light                             Smirnoff Ten in Dublin
 on TV                                 THE Smirnoff Ten were in Dublin recently to experi-
 BUD Light has launched its first      ence the best of the capital’s nightlife. One of the
 television advertising campaign       Smirnoff Ten, Abdul Kareem Minhas is pictured with
 developed specifically for the        top Irish models, Ruth Griffin and Aoife Coogan, on the
 Irish market, as part of a new        night, where cocktails and dinner in Diep La Shaker
 integrated campaign centred on        were followed by dancing in Krystal. Having visited
 Bud Light as the smarter choice.      many of the world’s cities like Moscow, Buenos Aires,
 The heavyweight campaign fea-         Salvador, Cape town, Sydney and Shanghai, the
 tures an intensive programme of       Smirnoff Ten were unanimous in adding Dublin to their
 above- and below-the-line activi-     top five list of hip destinations. The Smirnoff Ten are a
 ty, incorporating advertising on      group picked by Smirnoff to travel the world in search
 radio, outdoor, transport and TV,     of original nightlife. The team continue to produce
 as well as sampling, sponsor-         films, blogs and photography about their trip, all of which is available at
 ships and PR activity over the and
                                                                                                                                                                                                                                                  Image shows Kevin Dundon with a group of children at
 summer months. The execu-
 tions, developed by DDB
                                                                                                                                FLORA LAUNCHES COOKING WITH                                                                                                national launch of Flora Cooking with Schools

 London, focus on Bud Light
                                     Bushmills Trek                                                                             SCHOOLS TOKEN COLLECTION PROGRAMME
 drinkers finding smarter ways       TO mark the celebration of the recent 400th anniversary of the licence to distil, which
 of doing things, with a humor-      was granted to the Bushmills area in 1608, Bushmills is offering four lucky people the
 ous, tongue in cheek style and      chance to experience an unforgettable journey
 tone.                               with The Bushmills Trek, where one lucky win-
                                     ner from the Republic of Ireland and one from                                                                       Over 400 schools throughout Ireland have
                                     Northern Ireland (plus partners) will experience                                                                     already registered to take part in The
                                     three continents in three months, living in some                                                                     FLORA Cooking with Schools Programme
                                     of the most breath-taking locations in the world.                                                                    which aims to get primary school children
                                     Pictured at the launch of the Bushmills Trek is                                                                    all over Ireland both cooking and learning
                                     Bushmills Trek hopeful, Fionnan Kennedy;                                                                         about healthy food.
                                     Bushmills Assistant Brand Manager, Orla
                                                                                                                               Flora is on a mission to make the world’s hearts healthier and diet is a great
                                     Flanagan; and model Sarah Morrissey. See
                                                                                                                               place to start. The aim of this latest schools campaign is to start education
                            for further details.
                                                                                                                               about healthy nutrition early and help children to understand the importance
                                                                                                                               of a healthy balanced diet. Many children struggle to eat a healthy diet and
                                                                                                                               increasing numbers of children are leaving school without learning how to
 Heineken Kinsale 7’s                                                                                                          choose and prepare healthy food.
 THE 20th Heineken Kinsale 7's was once again an action packed and fun-filled
 weekend, with 10,000 visitors attending the event over the May Bank Holiday                                                   Schools from all over the country have already registered on
 weekend. 96 teams played in over 200 games throughout the course of the                                              and pupils, parents and friends can get busy
 weekend for a prize fund of €30,000. For the first time ever, the IRFU entered a                                              over the summer collecting ‘Cooking with Schools’ tokens from special packs
 development team and they enjoyed huge success over the weekend. Heineken                                                     of Flora. Anyone can simply register their tokens for their local school on the website. Each school can then redeem their tokens against a range of
                                                                                                                               cooking equipment so the more tokens they collect the more equipment they can get for their school. With everything from cooking utensils, weighing
 has furthered its commitment to the tournament by extending its title sponsor-
                                                                                                                               scales and cake tins right up to mini ovens available schools all over Ireland will be all set to cook up healthy dishes.
 ship until 2011. Pictured are the winners of the Men’s Senior Cup, the Adidas
 Marauders, with Gerrit van Loo, Managing Director, Heineken Ireland, and                                                      Each one of the 400 schools registered to date on will receive a free multi media resource pack. The curriculum linked pack
 Pat Maher, National Events and Sponsorships Manager, Heineken Ireland.                                                        is full of nutritional advice and recipes presented in a fun and informative way for school children aged from 6-11. The Flora Cooking with Schools
                                                                                                                               programme is being supported with PR activity including endorsement by celebrity Chef Kevin Dundon and a sustained media relations campaign.

RN   June08On     The Vine                                                                                                                                                                                                                June08On     The Vine

South Africa Rising!
                                                                                                                                                                                                                           that isn't Sauvignon Blanc or
                                                                                                                                   Ampersand To Distribute Golden Kaan                                                     Chardonnay!
                                                                                                                                                                                                                               For red grapes, Cabernet
                                                                                                                                   GOLDEN Kaan have engaged the experienced,                                               Sauvignon is South Africa’s most
                                                                                                                                   family-owned distributor Ampersand as their new                                         planted international variety and
Jean Smullen examines the continued rise in                                                                                        Irish partner for their hugely successful South                                         accounts for a high proportion of the
                                                                                                                                   African brand and are looking forward to a success-                                     total red plantings. Shiraz has also
popularity of South African wine on the Irish market.                                                                              ful launch and a penetration of the Irish market                                        become very popular on its own and
                                                                                                                                   this summer.                                                                            blended. Pinot Noir is also planted, as

                                                                                                                                       The launch of the wine range, developed and                                         are Grenache, Carignan, Cinsault and
          us go back to February 10,      extremely popular, while KWV,                wine market in 2007 was 8.2%, which         managed by the joint venture between the Racke                                          Mouvedre, all of which contribute to
1990, when Nelson Mandela walked          who once controlled the wine                 equates to 672,000 cases of wine.           Company and KWV International, will encompass                                           the Rhone look-alike styles that are
down the drive of Pollsmore Prison. In    industry in South Africa, have               Total case sales on the Irish market        four popular varietals available through                                                now increasingly a feature of wine
those days, in wine buying terms,         their wines distributed in Ireland           for 2007 were 8.7m, which was up 6%         Ampersand, Sauvignon Blanc, Chardonnay, Merlot                                          making in South Africa.
South Africa was still an international   by Kelly & Co. (Dublin) Ltd.                 on the previous year.                       and Cabernet Sauvignon, each with a promotional
outcast. Bulk wine sales account for          Spier & L'Avenier Estates are                                                        RSP of €7.99 supported by bottle collars.                                               Pinotage
most of South Africa's market share.      distributed by Galvins Wines                     A Little History                            The launch of Golden Kaan onto the Irish mar-                                       The Pinotage blend was first created
Move forward 18 years and the South       & Spirits. Niel Joubert wines                    It is important to take a look at       ket will also receive marketing support as a sponsor                                    in 1925 by a well know Stellenbosch
African wine industry is beginning to     are widely available through                     the bigger picture when reviewing       of the successful show ‘Afrika! Afrika!’, when the                                      oenologist Abraham Perold when he
match the Australian model. The           Supervalu/Centra stores and                      South Africa as a producing coun-       show hits Dublin from September to November lat-                                        crossed Pinot Noir with Cinsault
industry is dominated by a group of       imported by Newgate Wines.                       try. The vine has been grown in         er this year. The South African wine range is the                                       (then known in South Africa as
corporations, who account for up to       Klein Constantia Estate and                      South Africa for over 300 years.        exclusive sponsor of this fabulous, international                                       Hermitage). The idea was to combine
75% of the branded wholesale wine         Lourensford are distributed by                   The father of the South African         spectacle, where Golden Kaan will be exclusively                                        the latter’s hardy high yielding traits
industry, with the fine wine market       Gleeson Group and last but                       wine industry was a 33-year-old         served at each event.                                                                   with Burgundian complexity and
dominated by a number of small to         not least, Graham Beck wines                     Dutch surgeon, called Jan van               Ampersand are offering through RETAIL NEWS the        Golden Kaan, the              flavours. The union was a great vine-
medium sized companies who are now        are distributed here by                          Riebeeck who was appointed by           opportunity for their readers to win three sets of two   South African ‘uber’           yard success and the new grape’s ear-
making significant inroads into the       Woodford Bourne. Brand new                       the Dutch East India Company to         tickets to this fantastic show. To be in with a chance    brand is the latest           ly ripening and good colour attributes
global export market.                     to the market is the new                          set up a supply station in the mid     to win, simply answer the following question and            addition to the             made Pinotage an achievement
                                                                                                                                                                                              Ampersand wine
    South African wines first appeared    South African “uber” brand                        17th century and who brought           send all entries with your name and contact details                                     beyond Professor Perold’s imagina-
on the Irish market in 1992.              Golden Kaan, whose distribu-                      some vines (vitis viniferia) from      to                                                              tion. The wine’s unusual combination
Nederburg was one of the first big        tion rights have just been                        France (alleged to be Chenin                                                                                                         of cloves, plums, bananas, cherry
South African brands to make a major      secured by Ampersand            Drostdy-Hof, the     Blanc) to plant, to see if they     Q. How many Golden Kaan varietals are available from Ampersand?                               and chocolate flavours results in
impact here and today, Nederburg,         Sales.                           hugely popular      would grow.                                                                                                                       a blockbuster wine with charac-
                                                                           South African
which is owned by Distell, is one of          According to the latest                              Doctor van Riebeeck found       The closing date for entries is July 25, 2008.                                                ter. The added advantage for the
                                                                            wine brand,
the biggest South African producers       figure to December 2007,         available from      that the Cape was an ideal                                                                                                         grape is that it can produce
distributed here by Edward Dillon &       South Africa's share of the     Febvre & Co. Ltd. place for the viniferia vine to      thrive successfully and the Cape wine       by far the most widely planted white                  medium full-bodied wines with
Company Ltd, who also distribute                                                                                                 industry was born.                          grape variety. There has also been a                      balance and great versatili-
another key South African quality                                                                                                    The quality vineyards of South          marked increase in the plantings of                       ty, which also offer good val-
wine brand, Durbanville Hills.             Irish Wine Market Overview 2007                                                       Africa are widely dispersed through         Chardonnay and Sauvignon Blanc,                           ue for money.
    Other South African wines which                                                                                              the Western and Northern Cape,              with both these grape varieties pro-                          There are many quality
feature strongly here in terms of wine     THE Irish wine market has undergone phenomenal growth in recent years.                strung between the Atlantic and             ducing wines which have their own                         producers also available on
sales, include Kumala (Allied Drinks);     Between the early 1990s and 2006, the number of cases of wine sold in                 Indian Oceans. The climate is               slightly softer New World style.                          the Irish market and four
Bellingham and Douglas Green               Ireland more than tripled in volume, from 1.7m cases in 1990 to 8.7m cases in         Mediterranean, which gives long hot             Chenin Blanc is known in South                        companies in particular spe-
(Cassidy Wines); Hutton Ridge and          2007. Alcohol accounted for 8% of total consumer spend in Ireland in 2007, a          summers from November to May                Africa as Steen and has been the                          cialise in quality boutique
Boschendal (Barry Fitzwilliam              figure of €7 billion. Wine consumption as measured by retail sales value in           moderated by cold, wet, blustery win-       dominant white grape variety in                           wines from South Africa.
Maxxium); Robertson Wines (Coman's         2007 accounted for 17.9% of retail sales of alcohol. During this period, beer         ters, with snowfall on the higher           South Africa for many years. If ever                      Wineries to look out for
Wines); Drostdy-Hof and Two Oceans         sales dropped from 58.3% of the total alcoholic beverage market in 2000 to            mountains. Late frosts are rare, so         there were a grape with huge per-                         include Dieu Donne, distrib-
(Febvre & Co); De Wetshof and Neil         50.6% in 2007.                                                                        are heavy summer rains. The                 sonality, the Chenin is it. It’s a                         uted by Tony Angelosante of
Ellis Wines (Findlater/Grants); Du             In 2007, wine consumption stood at 18.1 litres per capita. Although this          Benguela current from Antarctica also       grape seemingly at odds with itself                        The Wine Seller; Hazendal
Plessis/Havana Hills and Mont              figure represents a significant increase on consumption levels of previous            cools the weather in the Cape Region.       in the dual roles of major player in                       and Eikendal Vineyards
Rochelle from GHS Classic Drinks;          years, Ireland continues to have one of the lowest wine consumption levels in         Average summer daily temperatures           the New World but also a creator of                        which are part of the portfo-
Fairview (Wines of Charles Back)           Europe. The European average is estimated to be 30 litres per annum and per           are 23 Celsius/73 Fahrenheit between        fantastically long-lived wines of all     Two Oceans,       lio of Table View Wines;
which includes the imaginative Goats       capita consumption of wine is expected to increase further in the coming              February and March. This warm cli-          levels of residual sugar, from bone     from Febvre & Papillion Wines, who have
Do Roam range of wines, distributed        years due to greater adoption of wines into the repertoire of Irish drinkers          mate produces very ripe grapes.             dry to amazingly sweet and rich.         Co. Ltd, is an     a comprehensive range of
                                           and the greater affordability of wine.                                                                                                                                     easy-drinking
by Gilbeys Wines.                                                                                                                                                            The varietal has a high natural                             South African wines,
                                                                                                                                                                                                                         and very
    Long Mountain Wine Company,                                                                                                  Grape Varieties                             acidity, great for making crisp             versatile       including Thelema
which is owned and distributed by          Source: Wine Board of Ireland - May 2008                                              In South Africa, a wine variety is          wines in the New World, which            range of food- Mountain Vineyard and
Irish Distillers/Pernod Ricard, is                                                                                               known as a cultivar. Chenin Blanc is        offers the wine consumer a choice       friendly wines. Mulderbosch, Cabriere

30                                                                                                                                                                                                                                                                31
RN   June08On      The Vine

                                            New Pack from Arniston Bay                                                                                       Experience the magic of Africa
                                            THIS month, FindlaterGrants has launched an
 THE 2008 Concours Mondial de               exciting new pack format from the popular South
 Bruxelles took place this year in          African fine wine makers Arniston Bay. The new,
 April in Bordeaux Aquitaine.               easy to carry and resealable 1.5 litre lifestyle
 Concours Mondial is an interna-            pouch offers consumers a new packaging format
 tional wine tasting competition            and comes with an easy-pour tap. The pouch fits
 which offers optimal conditions for        easily into a fridge, chills quickly and is lighter to
 tasting wines and spirits from the         carry than the traditional bottle format. It is an
 four corners of the world, awarding        ideal solution for people on the go and for outdoor
 top-class producers with medals to                                   occasions, especially during
 reflect the quality levels of the                                    the summer period. . Once
 wines.                                                               opened, the product stays
      This year, 48 countries took                                    fresh for up to one month of
 part and a huge range of wines and                                   opening.
                                                                          The new Arniston Bay         Arniston Bay’s new,
 spirits were tasted by a panel of
                                                                                                        easy to carry and
 230 wine experts and journalists                                     pack comes in two of the
                                                                                                       resealable 1.5 litre
 from 45 different countries (includ-                                 brand’s most popular vari-     lifestyle pouch comes
 ing two representing Ireland), all                                   etals: Chenin Chardonnay          with an easy-pour
 of whom worked for three days on                                     and Pinotage Rosé. The          tap, and is available
 the tasting panels to assess and                                     new format is also extreme- in the hugely popular
                                                                                                         Pinotage Rosé
 judge the 5,890 wines and 299 spir-                                  ly environmentally friendly
 its. At the end of each tasting, each                                and offers a 80% lower
 sample is allocated a mark out of a                                  Carbon footprint and takes 90% less landfill to fill
 hundred. These results are then                                       than two glass bottles, making it very desirable to the
                                            Chenin Chardonnay,
 assessed and computed using an                                        ethical wine drinker.
                                           one of the two varietals
 accredited method, overseen by the          from Arniston Bay             Retailing at €15.99, the new Arniston Bay pack
 statistical institute of the Catholic      available in the new       formats are available across all channels.
 University of Louvain. Medals are              easy to carry,             For further information or to order please call
                                             resealable 1.5 litre      FindlaterGrants Customer Care 1850 200 569 or
 then awarded as follows: Great
                                               lifestyle pouch.
 Gold, Gold, and Silver.                                               email
      As well as the medals, a series of
 ‘Best Wine’ trophies are also award-      Estate and Seidelberg. Finally, Wine        Table View Wines (Tom Dunphy) Tel:
 ed to those wines which have              Time distribute Ridgeback here in           (01) 285 2322
 obtained the highest marks in the         Ireland.                                    email:
 relevant category, eg. Best White             Other key wines which are a must
 Wine, Best Red Wine, Best Sparkling       on any list are the incomparable            Papillon Wines (Jennifer Sanford) Tel:
 Wine and Best Sweet Wine.                 wines of Springfield and Warwick            (01) 479 4300
      It was interesting to see that       Estates, distributed in Ireland by          email:
 out of the 58 Great Gold Medals,          Searsons Wine Merchants; Boland
 France was in first place with 11         and Cape Point, which are brought in        Searsons Wine Merchants (Jeff
 medals, followed closely by Chile         by Mackenway; Kaapzicht and                 Corbett) Tel: (01) 280 0405
 with 10 and Spain with 9. All three       Newton Johnson, distributed by              email:
 performed well in the Gold Medal          Karwig Wines; and Sumaridge Wines,
 category, with France ahead with          which are distributed by Inis Wines.        Mackenway Distributors (Robert,
 159 Gold medals, Spain in second              Contact details for some of the         Christine & Bren Smith) Tel: (01) 284
 place with 122 and Chile in third         specialist importers of South African       8411                                                              
 with 39. Portugal too had an              wines are as follows:                       email:
 impressive 5 Great Gold and 37
 Gold Medals, putting it in fourth         The Wine Seller (Tony Angelosante)          Inis Wines (Liam & Alice Sweeney)
 place overall. Italy came next with       Tel: (086) 852 2563                         Tel: (074) 954 2940                       GOLDEN KAAN – the benchmark for exceptional South African
 3 Great Gold and 32 Gold Medals.          email:              email:
                                                                                                                                 winemaking and quality. Join the success, join GOLDEN KAAN!
 See for        Wine Time (Noel Reid) Tel: (086) 254        Karwig Wines (Joe Karwig) Tel: (021)
                                                                                                                                    For orders please contact:     Internationally awarded:
 more information.                         2453                                        437 2864
                                           email:                  email:
                                                                                                                                                    , Naas Road,
                                                                                                                                         Clondalkin, Dublin 22
                                                                                                                                               Tel: 01 4130150


Our Daily Bread
Despite the                                  Drink Industry Ireland, speaking on
                                             behalf of the Irish Bread Bakers
                                                                                           In terms of the retail market,
                                                                                       higher costs have meant higher prices
                                             Association, commented, “The bakery       for consumers. However, the bakery
massive rise in                              sector is of significant importance to    industry has worked hard in its
                                             the Irish economy, employing over         attempts to expand the bread market
commodity                                    4,000 individuals throughout the          by means of new product development
                                             country. However, the cost of doing       (NPD), particularly in the area of pre-
prices, the Irish                            business in today’s market is becom-      mium branded products. The continu-
                                             ing increasingly difficult. We have       al consumer interest in healthy eating
bread market is                              already seen a number of bakeries         has also helped market growth, with
                                             close over the past few years because     growth in brown bread and whole-
holding its own,                             of cost pressures. Considering this       meal bread. Meanwhile, the ethnic
                                             recent spate of cost increases, I would   and speciality breads sector continues
thanks to the                                not be surprised to see more casual-      to grow and develop, particularly the
                                             ties, as businesses can’t continue to     phenomenal rise of continental breads
growth in                                    absorb these kinds of cost increases.”
                                                 Kelly noted, however, that medium

healthy,                                     term responses to increase supply are
                                             already on track. “The EU has direct-
                                                                                       Cuisine de France
                                                                                       Cuisine de France has unveiled a new
functional                                   ed all set-aside land to be allocated
                                             into production for the first time in
                                                                                       range of Artisan French breads and a
                                                                                       premium selection of viennoiserie pas-

breads and                                   many years (potentially increasing
                                             cereal production by up to 17m tones)
                                                                                       tries, Cuisine de France Première.
                                                                                       The Cuisine de France Première

speciality and                               and the US Department of Agriculture
                                             is forecasting a 6% increase in the
                                                                                       range offers Irish consumers even
                                                                                       more authentic tasting French prod-

continental                                  area planted for wheat next year in
                                             the US. However, the effect of these
                                                                                       ucts - a true French Boulangerie expe-
                                                                                       rience - by providing a unique range
                                             measures will not be felt by the mar-     of breads and pastries truly inspired
products.                                    ketplace and the food sector for some     by typical French Boulangeries.
                                             time and even then, the improvement           Cuisine de France Première cele-

                                             will only be marginal.”                   brates all that is good about tradition-
              was a difficult year for the
Irish bread market, due primarily to
the dramatic rise in wheat prices on the
global commodity market. This led to a
series of significant price increases in
flour – the principal ingredient in bread
manufacturing. The Irish Bread
Bakers Association (IBBA) coordinated
a media relations campaign to explain
to consumers the pressure that the
commodity price hikes were placing on
the sector.
    By September 2007, the cost of
bread wheat (pre-milled flour) on
international commodity markets had
risen year-on-year by 70%. This
record increase followed a 40% year-
on-year rise during 2006.                        The Cuisine de France Multiseeded Grain Baguette is a delicious fusion of
    Paul Kelly, Director of Food and                traditional grains crammed with a mouth-watering blend of seeds.


                                                            end independent retail-      convenient way of incorporating an
                                                            ers, as well as select       additional source of fibre into their
                                                            Dunnes and Tesco stores.     daily diet.
                                                                Cuisine de France has        Cuisine de France Taste of Italy is
                                                            also launched the            a range of premium Italian breads
                                                            Multiseeded Grain            which are inspired by recipes and
                                                            Baguette, an exciting        ingredients from the regions of Italy.
                                                            new line to complement       To continue on the success of the ever
                                                            the existing French          popular Tate of Italy Durum Wheat
                                                            bread range. The Cuisine     Ciabatta, Taste of Italy Rosemary
                                                            de France Multiseeded        Panfocaccia and the Taste of Italy
                                                            Grain Baguette is a deli-    Tomato & Oregano Panfocaccia,
                                                            cious fusion of traditional  Cuisine de France have recently
                                                            grains crammed with a        launched the Taste of Italy Mixed
                                                            mouth-watering blend of      Pepper Panfocaccia. This new addi-
                                                            seeds, from sunflower        tion to the Taste of Italy range deli-
                                                            seeds and linseeds to        ciously combines the airy moist tex-
                                                            sesame seeds, all com-       ture of traditional Italian Panfocaccia
                                                            bined to delivery a tasty    with succulent red, green and yellow
   Cuisine de France Première celebrates all that is baguette packed full of             peppers.
       good about traditional French bread and
                                                          goodness and flavour.              With the summer months fast
                                                             In response to chang-       approaching, the wonderfully tasting
                                                          ing consumer lifestyles,       Taste of Italy mixed pepper
al French bread and viennoiserie. The         tastes and profiles, Cuisine de            Panfocaccia taps into the trend of din-
bread is not just an epicurean pleas-         France continues to create excite-         ing al fresco, combined with the move
ure but also pure, made from the              ment through innovation in the in-         towards the Mediterranean Diet.
finest French flour, free from addi-          store bakery category. The Cuisine
tives, with a long slow fermentation          de France Multiseeded Grain                Johnston Mooney &
process that develops the characteris-        Baguette taps into the consumer            O’Brien
tics and taste. A factor in setting this      trends towards health and wellbeing        In early 2007, Johnston Mooney &
range of Artisan breads apart from            and offers consumers further choice        O’Brien took a strategic decision to
the rest is that the bread is baked on        for all their usage occasions. As the      review their brand. A major part of
a granite oven floor, mirroring the tra-      Cuisine de France Multiseeded              this review was to create a brand
ditional French baking process, to            Grain Baguette is a proven source of       strategy that defines the brand’s
deliver an authentic thin and crisp           fibre, it provides consumers with a        uniqueness and relevance for cus-
crust. The mouth watering aro-                                                                 tomers, while simultaneously
ma, distinctive crust and a rich                                                               developing a fresh, modern logo
golden colour all combine to cre-                                                              and strapline that captures their
ate the unmistakable flavour of                                                                new brand positioning.
Cuisine de France Première.                                                                        They believe that the brand’s
    The emphasis on premium                                                                    new identity positions Johnston,
taste experience and texture                                                                   Mooney & O’Brien as one of the
extends to the selection of                                                                    most courageous, innovative and
Cuisine de France Première                                                                     refreshing bread brands in
Viennoiserie. High quality but-                                                                Ireland.
ter from the Poitou Charentes                                                                      Having engaged in extensive
region of France gives the                                                                     market research and brand devel-
Viennoiserie its delicious aroma                                                               opment, their extensive product
and unique taste.                                                                              range, now newly branded, offers
    Cuisine de France has been                                                                 consumers a real choice in the
synonymous with French bread                                                                   marketplace. The Johnston
since 1989. The new Cuisine de                                                                 Mooney & O’Brien brand is being
France Première range draws on                                                                 supported with an aggressive
the expertise and experience of a                                                              national sales and marketing
network of craft bakers to deliv-                                                              campaign. This support pro-
er a truly exceptional range of                                                                gramme includes an exciting new
artisan French breads and fine                                                                 range of TV, radio, outdoor and
Viennoiserie. The range is avail- The Taste of Italy Mixed Pepper Panfocaccia combines press ads in 2008, along with
able in-store now at select retail-        the airy moist texture of traditional Italian       extensive trade and consumer
                                         Panfocaccia with succulent red, green and yellow
ers such as EUROSPAR, high                                                                     promotions involving all their


  Doorsteps from Johnston Mooney & O’Brien: offering            Worlds Apart brioche from Irish Pride appeals to consumers of
     consumers a real choice in the marketplace.               all ages and it is the ultimate treat and indulgence in the bread
trading partners.                            Irish Pride                                     The fruit bread sector in Ireland is
    Major investment has been spent          Irish Pride Bakeries pride themselves       very limited, according to Irish Pride,
on developing and redesigning their          on the wide range of tasty, fresh and       offering the consumer a range of tradi-
product packaging, resulting in a            healthy breads that they deliver            tional sliced bracks. Irish Pride
modern and fresh look and providing          nationwide. Irish Pride offers one of       Bakeries recognised the need for a
stronger uniformity to their products        the widest range of products in the         modern fruit bread that would appeal
on-shelf.                                    bread market, from standard white           to a younger consumer and help to
                                                              and wholemeal sliced       revitalise the category. This led them
                                                              pans to delicious fruit    to develop the delicious and mouth-
                                                              breads and indulgent       watering Irish Pride Red Berry Fruit
                                                              brioche.                   Loaf. Packed full of cranberries, straw-
                                                                  They continuously      berries and raspberries, this bread is
                                                              monitor changes in         truly unique in the marketplace and
                                                              the market place and
                                                              have positioned their
                                                              range of breads to
                                                              meet the needs of the
                                                              Irish consumer.
                                                                  One of the major
                                                              trends in the market
The hugely popular Toastie brand from Johnston Mooney place continues to be
                         & O’Brien.                           the move towards
                                                              ‘Health and
                                                              Wellness’. Irish Pride
                                                              Healthy Grain is the
                                                              leading malt bread in
                                                              the market, accord-
                                                              ing to the company,
                                                              offering consumer
                                                              health benefits that        Irish Pride Healthy Grain is high in fibre,
                                                              include being high in        fortified with folic acid and contains no
                                                              fibre, fortified with         hydrogenated vegetable oil, as well as
                                                                                              offering great taste and freshness.
                                                              folic acid and no
                                                              hydrogenated veg-          will help to add value to the Morning
                                                              etable oil, as well as     Goods sector.
    Johnston Mooney & O’Brien’s Hearty Grain brand is
         proving a real winner with Irish consumers.          great taste and fresh-         Research carried out by Bord Bia
                                                              ness. The success of       identified the trend whereby con-
    Their future lies in ongoing prod-       their Healthy Grain 800g has led            sumers aim to ‘live life to the full’. This
uct innovation and increased efforts         Irish Pride to develop a complete           means that they like to enjoy ‘treats’,
to attract new customers to their wide       range of Healthy Grain breads that          even when they are following a healthy
range of quality breads, buns and            includes a half pan, cob, bap and           diet. In addition to the core Irish Pride
rolls. In the coming months, Johnston        snack roll, ensuring that consumers         brands, Irish Pride Bakeries also dis-
Mooney & O’Brien will launch a num-          can enjoy Healthy Grain at any meal         tributes the market leading brand
ber of exciting new products.                time.                                       Worlds Apart. Their Worlds Apart


 Irwin’s Nutty Krust
                                                      Brioche range includes a       tent, heavy advertising investment
                                                      traditional brioche loaf,      over many years and they are com-
                                                      mini milky brioche and         mitted to continuing this invest-
                                                      mini milky brioche with        ment.
                                                      chocolate chips. They              The newly launched Brennans
                                                      recently added Worlds          Half & Half has the taste and versa-
                                                      Apart Brioche Loaf with        tility of White bread but with bene-
                                                      Chocolate Chips to their       fits of Brown bread. Half n Half is
                                                      range. Worlds Apart brioche    free from artificial flavourings and
                                                      appeals to consumers of all    does not contain any ‘bits’. This will
                                                      ages and it is the ultimate    have particular appeal to kids.
                                                      treat and indulgence in the        The launch of Brennans Craft
                                                      bread market.                  Bakery Wholewheat has been a big
                                                                                     success in the morning goods range.
                                                      Brennans                       Also included in the range are
                                                      Brennans is by far and         Buttermilk Soda, Hi-Fibre Bran,
                                                      away the leading bread         Wholewheat Soda and Traditional
                                                      brand in Ireland and the       Brown Soda. This strong range has
                                                      brand’s leadership is          become ever popular with consumers

    Pictured welcoming Irwin’s Nutty Krust to
 Ireland for the first time is Karolina Kobylaƒska
    from Tesco Ireland, with Brendan Lappin,
      Irwin’s Business Development Manager.

 NORTHERN Ireland’s top selling batch bread,
 the iconic Irwin’s Nutty Krust is now on sale in
 the Republic of Ireland for the first time thanks
 to a ‘batch’ of important new supply contracts
 secured by Irwin’s Bakery with leading Irish
     In separate deals representing a combined
 300,000 additional Nutty Krust loaves each year
 at a potential retail value of some €500,000,
 Irwin’s has achieved listings for the top-selling
 batch bread with Tesco Ireland, Dunnes Stores           The launch of Brennans Craft Bakery Wholewheat has been a big
 and the Musgrave Group. It is supported by an                         success in the morning goods range.
 investment of €100,000 by Irwin’s in production
 upscale, supply chain and marketing costs.           attributed to the bak-         who want the healthy ‘home away
     In a landmark move for the brand, Irwin’s        ery’s constant refining of     from home’ taste and quality.
 launched three new Nutty Krust varieties in          the baking process,                Despite some changes in eating
 spring 2008 – Nutty Krust Sunflower &                updating equipment and         habits and the increasing presence
 Pumpkin Seed, Malted Grain, and Half Loaf, the       improving technology, as       of international food, the sliced pan
 traditional loaf only in a half-size pack. The       well as consistent invest-     is seen by Irish consumers as very
 introduction of health-giving seeds and grains to    ment in branding sup-          much central to their requirements.
 Nutty Krust reflects the bakery’s focus on           port. The Brennans             The Brennans Family Pan, in its dis-
 responding to consumer needs, developing inno-       brand has been built and       tinctive premium wax packaging, is
 vative products that support their well being.       maintained by consis-          synonymous with freshness.
 Tesco Ireland and Dunnes will list all three new
 varieties, while the Musgrave Group will stock
 Nutty Krust Sunflower & Pumpkin Seed and
 Malted Grain.
     Irwin’s already distributes a number of key
 product lines to multiples and independents in
 the Republic of Ireland, including its award-win-
 ning Rankin Selection traditional Irish breads
 range, which it makes in conjunction with celebri-
 ty chef Paul Rankin, as well as Irwin’s branded
 items such as Muffins, Low GI White Pan and
 Low GI White Rolls
                                                          The newly launched Brennans Half & Half has the taste and
                                                           versatility of White bread but with benefits of Brown bread.

     June08Stocking        For Profit                  A Selection of Ireland’s Best Sellers                                                        A Selection of Ireland’s Best Sellers                                        June08Stocking       For Profit

Boyne Valley Honey                                                Don Carlos Olive Oils                                                Nescafé Gold Blend                                            Goodfella’s Friday Fever
BOYNE Valley Honey has been avail-                                DON Carlos Olive Oil, sourced from the finest olive groves in        IRELAND’S leading brand of soluble coffee Nescafé Gold        AVAILABLE          since
able to Irish consumers for almost 50                             the heart of the Spanish countryside, has a brand new look.          Blend has a new pack design. The premium golden tones         March 2008, Friday
years and is the most popular brand                               Clean and contemporary, the packaging features a photograph          that are synonymous with the brand have become more           Fever is Goodfella’s
of honey in Ireland. Boyne Valley                                 of the elusive Don Carlos making his way through his olive           enhanced on the label, giving more prominence to the gold     largest pizza, sizing up
Honey is 100% pure and natural and                                grove to decide just the right time to harvest his crop of olives.   hallmarked coffee bean. The words ‘Nescafé’ and ‘Gold’ have   at 11.5 inches in diam-
is a delicious and versatile spread.                              Clear communication on-pack makes it easier for consumers to         become more prominent, giving the overall jar a really        eter. The innovative range has been created to provide a con-
Boyne Valley Honey is available in a range of formats to suit     chose the right olive oil – whether that’s Extra Virgin, Pure or     sophisticated look that stands out on-                        venient, high quality pizza to suit less formal eating occa-
everyone, from the 225g tumbler right up to the 907g jar.         Mild & Light. The range has also                                     shelf. The label also highlights the fact                     sions, and nights in with friends and family where a larger
The innovative no mess squeezy bottles are available in           expanded to include three new vari-                                  that coffee is naturally rich in antioxi-                     pizza is required. Each of the three variants, Meateor, Fajita
three sizes: 250g, 340g and 500g. Boyne Valley have recent-       ants: Don Carlos Extra Virgin Olive                                  dants. Nescafé leads the premium sector                       Chicken and Cheese Supreme feature a stonebaked base and
ly launched a range of Varietal Honeys, specially selected        Oil enriched with Omega 3; Don                                       of the soluble coffee market with a 60%                       extra toppings to offer consumers the ultimate takeaway
from around the world and available in 350g squeezies,            Carlos Extra Virgin Olive Oil                                        value share and Nescafé Gold Blend is the                     experience from the comfort of their own home. The innova-
including Organic Acacia, Wildflower, Orange Blossom and          enriched with Vitamins; and Don                                      overall brand leader within soluble coffee,                   tive packaging imitates a takeaway box with fun and quirky
Eucalyptus, as well as new Boyne Valley Manuka Honey              Carlos Organic Extra Virgin Olive Oil.                               and is the subject of a new TV campaign.                      illustrations and a large product shot to ensure strong stand-
Active 10+.Contact: Boyne Valley Group.                           Contact: Boyne Valley Group.                                         Contact: Nestlé. Tel : 01 4497777.                            out in the freezer. Contact: Green Isle Foods Ltd.
Tel: 041 9870300.                                                 Tel: 041 9870300.                                                                                                                  Tel: 045 848000.

Batchelors                                                        Sqeez                                                                Donegal Catch                                                 Green Isle
BATCHELORS lead the baked beans market with a 66%                 SQEEZ is the num-                                                    THE frozen fish market continues to grow +6.2% yoy (val-      GREEN Isle are the number one supplier of frozen food in
share (Source: ACNielsen April08). The brand continues to         ber one in the ambi-                                                 ue) with Donegal Catch leading the sector, with a 63.7%       Ireland and provide a full selection of winning products across
meet the needs of the market with a wide range of sizes and       ent juice category                                                   market share (Source: ACNielsen April 08). Moving the         the frozen food category, including a complete vegetable
varieties. Batchelors continue to create innovation in this       with almost 30% val-                                                 brand on from the traditional and battered formats has        range, oven and fry chips, an assortment of potato products
category with the introduction of Heartwise Beans avail-          ue share of the mar-                                                 been key to its sustained success, including the Naturals     and garlic bread. Green Isle have enjoyed 60% growth in the
able in 420g and 225g sizes, with 20% lower salt and sugar        ket (Source: AC                                                      range, the new BBQ and Summer offerings, plus the recent      frozen vegetables category in the last year alone and the
and added Omega 3 and vitamins A&E. Batchelors Peas               Nielsen April 08).                                                   launch of the Seafood Lovers range, including Prawns, Artic   recent product launches have a ‘SuperFoods’ stamp of
dominate their category and continue to grow strongly year        The extensive range                                                  Charr and Seafood Medley. The new Summer range                approval and are clear winners for consumers aiming to
on year. New Heartwise Peas boast 20% lower salt and sug-         is sub-divided into                                                  includes Seabass &                                            increase their daily intake of vegetables.
ar than standard peas and contain                                 Originals, Benefits                                                  Lightly      Smoked                                           Contact: Green Isle Foods Ltd. Tel: 045 848000.
added vitamins and Omega 3                                        and Smoothies, so                                                    Salmon, line exten-
for heart health, while new                                       consumers can easily find their favourite product. There is still    sions to the Seafood
Batchelors Herb Butter Peas                                       plenty more to come from the biggest Irish-made juice brand!         range plus Skewers
offer a delicious new twist to an                                 Keep a look out for further innovation and new product devel-        & Hake.
old favourite.                                                    opment throughout the year.                                          Contact:      Green
Contact: Batchelors.                                              Contact: Batchelors. Tel: 01 8823244.                                Isle Foods Ltd.
Tel: 01 8380133.                                                                                                                       Tel: 045 848000.

Tayto                                                             Kitchenmate                                                          Heinz Tomato Ketchup                                          Roma
TAYTO maintains its leadership position in the crisp market       AS the number one brand in household cleaning (Source:               HEINZ Tomato Ketchup is the                                   ROMA, which was founded in 1958, has a large portfolio,
through extensive advertising and promotional campaigns.          ACNielsen), Killeen continues to provide best-selling clean-         number one selling tomato                                     including tomatoes, olive oils, pasta sauces, rice, passatas,
Tayto has also been active in the new product development are-    ing products to the retail trade. Still going strong,                ketchup brand in Ireland with                                 puree and antipastos. The brand’s focus on providing these
na with particular focus on the ‘Healthy’ and adult ‘Sharing’     Kitchenmate continues to be a best-seller, due to its flexibil-      a 67.8 % volume share                                         quality, affordable Italian food ingredients and meal solu-
product categories, where consumer interest is very strong. The   ity and durability in the kitchen. Providing a powerful com-         (Source: ACNielsen, April                                     tions has been central to its success to date. This success is
introduction of Tayto Bistro handcooked crisps has resulted in    bination of high quality and value for money, Kitchenmate is         2008). Heinz Tomato Ketchup                                   most evident in the dried pasta category, where Roma enjoys
Tayto achieving strong growth                                     the real deal! Don’t be fooled by the poor imitations: stock         is available in an extensive                                  a leading market share, along with strong market positions
in the past year within the                                       your store with Kitchenmate today.                                   range of formats and sizes                                    in the tomatoes and olive oil categories.
hugely     important      adult                                   Contact Ken Wall at Boyne Valley on 041 9870300.                     including glass, squeezy and                                  Contact: Shamrock Foods Ltd. Tel: 01 4051500.
‘Sharing Crisp’ category, while                                                                                                        Top Down. With the added
the launch of Tayto Velvet                                                                                                             benefit of its innovative no
Crunch and Tayto Lights have                                                                                                           mess, no waste, stay-clean
been very well received in the                                                                                                         cap, Heinz Top Down Tomato
Healthy Snacks category.                                                                                                               Ketchup offers all the taste of
Largo Foods has planned fur-                                                                                                           Ireland’s favourite tomato
ther marketing activities dur-                                                                                                         ketchup in a choice of 570g,
ing 2008 to ensure that Tayto                                                                                                          910g or 1.2Kg sizes.
continues to grow its number                                                                                                           Contact: HJ Heinz
one position. Contact: Largo                                                                                                           Company Ireland.
Foods: Tel: 01 8350611.                                                                                                                Tel: 01 2805757.

42                                                                                                                                                                                                                                                               43
     June08Breakfast        Cereals                                                                                                                                                                                             June08Breakfast      Cereals

                                                                                                                                - People in Ireland are missing key              important part of a healthy diet;
                                                                                                                                    nutrition targets.                     -     62% eat foods that help them            Benefits of
Kellogg’s Warns Over Impact                                                                                                     - Awareness of healthy diets is high,
                                                                                                                                    but there is little evidence of cor-
                                                                                                                                    rective action being taken.
                                                                                                                                                                                 manage their shape;
                                                                                                                                                                                 66% of consumers avoid food with
                                                                                                                                                                                                                         Eating Breakfast

of Skipping Breakfast
                                                                                                                                    These consumption trends are           -     80% agree that salt is bad for you;     -    People who eat breakfast per-
                                                                                                                                being driven by a combination of           -     56% are concerned about how                  form better - eating breakfast
                                                                                                                                demographics, modern lifestyles and              much sugar their family con-                 improves concentration.
                                                                                                                                knowledge and understanding of food.             sumes.
                                                                                                                                According to Kellogg’s, positive and                                                     -    Positive impact on health and

If current eating                                                                                                               collective action is required by food
                                                                                                                                manufacturers, Government and con-
                                                                                                                                                                               “What stands out from this
                                                                                                                                                                           research,” added Banks, “is that most
                                                                                                                                                                                                                              weight management.

                                                                                                                                sumers themselves. Otherwise, if the       of us are very aware of what we               -    Fortified cereals provide 25%
trends continue,                                                                                                                current trend continues, the risk is       should and should not be eating these              of the daily recommended
                                                                                                                                that we will end up with a new gener-      days, but we are struggling to put this            intake of vitamins and 15% of
Ireland could                                                                                                                   ation of ‘calorie rich, nutrient poor’     knowledge into action because we live              the daily recommended intake
                                                                                                                                consumers, with attendant modern           such busy lives. Our time-poor culture             of iron.
end up with a                                                                                                                   disease implications.                                                                          is seen as a big obstacle to
                                                                                                                                                                                                                               achieving a healthy lifestyle.
new generation                                                                                                                  Making A                                                                                       63% of the people we surveyed
                                                                                                                                Difference                                                                                     admit that they don’t get
of ‘calorie rich,                                                                                                               Kellogg’s has been actively seek-                                                              enough healthy exercise these
                                                                                                                                ing to make a difference. Since                                                                days.
nutrient poor’                                                                                                                  1998, the company has been vol-                                                                    “For 100 years, Kellogg’s
                                                                                                                                untarily reducing the salt con-                                                                has built a legacy of leader-
consumers,                                                                                                                      tent of its cereals, achieving a
                                                                                                                                41% reduction in average salt
                                                                                                                                                                                                                               ship in health and nutrition.
                                                                                                                                                                                                                               We believe that balance - or
according to new                                              Kellogg’s Marketing Director, Hylton Banks.                       intake from Kellogg’s brands.
                                                                                                                                    Indeed, Kellogg’s are quick
                                                                                                                                                                                                                               ‘calories in, calories out’ -
                                                                                                                                                                                                                               must remain the central tenet
research from                                  time-poor when it comes to break-
                                               fasting.                                Kellogg’s Let’s Get
                                                                                                                                to point out that in terms of
                                                                                                                                sugar intake, on average, break-
                                                                                                                                                                                                                               of achieving weight manage-
                                                                                                                                                                                                                               ment and a healthy lifestyle.
                                                                                                                                                                               A massive 97% of all households have
Kellogg’s.                                 -   The survey also reveals that time-
                                               poor families are spending less
                                                                                       Active Programme:
                                                                                        -   Jump for Joy Schools
                                                                                                                                fast cereals contribute only a
                                                                                                                                small proportion of sugar to the
                                                                                                                                                                                       cereals in the home.
                                                                                                                                                                                                                               We have a long-standing com-
                                                                                                                                                                                                                               mitment to helping consumers
                                               time dining together as a family.            Challenge                           diet , equating to about 6% per-                                                               successfully manage both
                                               28% of households surveyed report        -   Tour of Ireland Cycle               cent of the average daily intake                                                               sides of that equation through

A Massive
                                               that they ‘never seem to sit             -   Swim Challenge                      of added sugar among Irish chil-                                                               our products, packaging, com-
                            60% of Irish       together at meals these days’ – an       -   Barnardos Mini Marathon             dren.                                                                                          munity efforts, sponsorships
consumers believe breakfast is a very          increase of 10% since 2005.                  Challenge                                                                                                                          and nutrition education initia-
important meal, yet over a quarter of                                                                                           The Importance of                                                                              tives.”
the Irish population don’t have much       Methodology                                 See for more        a Healthy                                                                                          In Ireland, Kellogg’s
time for breakfast, according to           The survey was a quantitative in-home       information.                             Breakfast                                                                                      actively partners with a vari-
research published by Kellogg’s,           placement of diaries, in which all                                                   Speaking at the publication of                                                                 ety of charities, community
Ireland’s largest selling cereal maker.    household members recorded details        of 718 households. The average house-      the survey, Kellogg’s Marketing      Irish consumers increasingly haven’t got much time for    groups and sporting organi-
     The Kellogg’s Consumption             pertaining to their cereal consumption    hold size is 2.81: therefore, the survey   Director, Hylton Banks said,           breakfast.This response is highest among 15-34 year     sations to communicate the
Study 2008 reports that:                   for a seven day period, across a sample   represents the consumption of over         “Our survey indicates that people      olds, with 36% admitting to being time-poor when it     importance of a balanced diet
                                                                                                                                                                                      comes to breakfasting.
- 97% of all households sur-                                                                   2000 individuals. Food diaries   still recognise the importance of                                                              and physical activity. “For
    veyed have cereals in the                                                                  were completed by 1,298 indi-    eating a healthy breakfast every                                                               example, we are currently
    home;                                                                                      viduals and quotas were          day. In particular, parents know                                                               working with the FAI on their
- 70% of consumers believe                                                                     applied on these to represent    that having a good breakfast                                                                   Inner-city Futsal programme
    that cereals are important                                                                 the population, based on         ensures that children get a good                                                               and with the GAA on their
    to help children concentrate;                                                              social class, gender and age.    start to the day. Unfortunately, our                                                           grassroots coaching pro-
- 86% believe that milk is an                                                                      Fieldwork was conducted      research shows that over a quarter                                                             gramme,” Banks notes. “The
    essential part of everyone’s                                                               by Lansdowne Market              of the Irish population are so busy,                                                           Kellogg’s Let’s Get Active pro-
    diet.                                                                                      Research between October         they may feel under pressure to                                                                gramme provides tips, tools
- However, 26% of families                                                                     and December 2007.               skip the most important meal of                                                                and targets that everyone can
    ‘never have much time for                                                                                                   the day.”                                                                                      be part of. Visit www.letsge-
    breakfast’. Worryingly, this                                                               Key Findings                          In terms of food trends, Irish                                                   for simple and prac-
    response is highest among                                                                  The findings of the survey       consumers are voicing a prefer-                                                                tical ways of getting your 30
    15-34 year olds, with                                                                      show some worrying trends,       ence for healthier products:                                                                   minutes exercise per day.”
                                           60% of consumers believe that breakfast                                                                                   70% of consumers believe that cereals are important to
    36% admitting to being                        is a very important meal.                    namely:                          - 73% believe fibre is an
                                                                                                                                                                                    help children concentrate.

44                                                                                                                                                                                                                                                             45
     June08Chill    Cabinet

                                                                                                                                                                     a really
Chilled In!                                                                                                                                                          good catch.
The chill cabinet                            offers a range of cheese
                                             snacks to meet the
                                                                                                         flavours. Dairylea Tri-
                                                                                                         Bites are the perfect            The freshest
is a highly                                  entire family’s snacking
                                             needs. All Dairylea
                                                                                                         addition to any lunch-
                                                                                                         box. They taste great,
                                                                                                                                         tasting prawns

profitable area                              cheese snacks provide
                                             calcium and dairy good-
                                                                                                         are a good source of cal-
                                                                                                         cium, and are a conven-
                                             ness for growing chil-                                      ient mess-free choice.
in-store, with a                             dren of every age. They
                                             appeal to both children                                     Philadelphia
wealth of tasty,                             and parents: kids love                                       Philadelphia is the
                                             the great taste and par-                                     market leader in the
convenient and                               ents love Dairylea                                           Irish cheese spreads
                                             because they know it's                                       category and has long
healthy options                              good for them.                                               been loved because of
                                                 Dairylea offers a                                        its delicious creamy
that dovetail                                wide variety of unique
                                                                        Dairylea Strip Cheese is a
                                                                        unique snack for families
                                                                                                        fresh taste and smooth
                                             cheese snacks perfect     big and small: each pack is texture. While
with consumer                                for lunch boxes or after- a great source of calcium, a Philadelphia Original
                                                                          low sugar food with no
                                             school snacking for kids                                   has been performing
demands.                                     of all ages. Dairylea
                                             Dunkers are driving
                                                                            artificial flavours.        well, Light and Extra
                                                                                                       Light Philadelphia have
                                                                                                         become increasingly
                                                                                                          popular as they are ide-
                                                                                                          al for those who are

                                                                                                          health conscious and
            chill cabi-                                                                                   want to reduce their
net was once one of                                                                                        fat intake.
the slower sectors in                                                                                          Philadelphia mini
a retail store. But no                                                                                     tubs are unique in the
longer, thanks to                                                                                       market; they consist of
massive investment and innovation by Dairylea Tri-Bites taste great, are a good           four individual portions of
                                         source of calcium, and are a convenient
Ireland’s top manufacturers, the chill                                                    Philadelphia, so each portion remains
                                                     mess-free choice.
cabinet is now a hive of                                                                  sealed and intact. This format has
activity, with new prod-                                 strong growth, due to            proved very popular as they are the
ucts fuelling market                                     their unique dunkable            perfect size and portion controlled.
growth. Chilled products                                 fun. There is a range of         Philadelphia Mini Tubs come in Light
generally tie in with con-                               five flavours, including         and Extra Light varieties.                 As market leader, Rob Roy continue to come up with healthy and exciting prawn options
sumer demand for fresh-                                  the new delicious                                                           for your customers to enjoy.
ness, convenience and                                    Dunkers Nacho.
portability, while the                                   Dairylea Strip Cheese                                                       With a newly extended range including Pick & Dip Prawns, Marinated Prawns as well as Black Tiger and
new generation of chilled                                is a unique snack for                                                       Jumbo Prawns, there’s something for everyone.
products includes a                                      families big and
wealth of foods that have                                small. Available in                                                         Our Black Tiger and Jumbo Prawns, use new modified atmosphere packaging to extend shelf life and
functional        wellness                               4, 8 and now 12-
properties,      perfectly                               packs, the strips
                                                                                                                                     keeps freshness sealed in. This also eliminates the need for brine.
meeting the desire for                                   are easy to peel
healthy eating.                                          so that they are suit-                                                      To meet the convenience requirements of your ever changing consumer, our Ready to Eat Marinated
                                                         able for younger kids                                                       Prawn Selection is perfect for easy entertaining, with our Pick’n’Dip platter being ideal for outdoor dining.
Dairylea                                                 to eat. Each pack is a
Cheese Snacks                 Dairylea Dunkers are       great source of calci-                                                      So make sure you stock up today and start hauling in higher profits.
                           driving strong growth, due                               Philadelphia has long been loved by Irish
Kraft’s Dairylea, a long-                                um, a low sugar food       consumers because of its delicious creamy
                            to their unique dunkable
time kid’s favourite,                  fun.
                                                         with no artificial                fresh taste and smooth texture.

      June08Chill     Cabinet                                                                                                                                                                                                          June08Chill    Cabinet

    Philadelphia maintains its                                                              now plan to emulate that success      continues to drive the mar-                                                                          in 130g packs and is
 position as number one through                                                             with the launch of Ugo’s Deli         ket through increased cash                                                                           guaranteed to delight
 continued product innovation                                                               Café. For busy consumers, who         rate of sale improvements.                                                                           consumers.
 and above-the-line support.                                                                are bored with the same old               These rate of sale                                                                                   Their award winning
                                                                                            sandwiches and want an alterna-       improvements have proven                                                                             hams are made from
  Rob Roy                                                                                   tive, Ugo’s Deli Café offers the      an ongoing success follow-                                                                           only the finest young
  The Rob Roy range of prawns                                                               ideal solution, with authentic        ing the introduction of the                                                                          Irish pork, with full
  fits perfectly with today’s                                                               paninis filled with deli-inspired     ‘6 for price of 4’ pack, offer-                                                                      tractability to farm.
  increased demand for healthier                                                            ingredients, which are great for      ing consumers a simple and                                                                           Carefully hand-crafted
  and more natural foods. Rob Roy                                                           snacking both at home, in the         effective way to lower cho-                                                                          following an age-old
  prawns are a good source of                                                               office and on the move.               lesterol in a convenient one                                                                         method, Brady Family
  Omega 3 fatty acids, an excellent                                                             Marketing support in 2008         -a-day format.                                                                                       Ham is a natural, non
  source of protein and a great                                                             will include press advertising, in-       Padraig Harrington will                                                                          processed, rich succu-
  way to easily incorporate iron,                                                           store activity including sampling     continue as brand ambassa-                                                                           lent ham with no
  zinc and vitamin E in the diet.                                                           and price promotions, online          dor for Flora Pro.activ in                                                                           retained water.
                                          The Rustlers range of tasty, hot, filling,
      They are quick and easy to     microwaveable snacks can be fully cooked in just 70
                                                                                            advertising and consumer press.       2008 in extensive advertis-                                                                              Being the first Irish
  cook, whether steamed, boiled,                           seconds.                             Approximately nine out of 10      ing and PR support for the                                                                           ham producer with the
  fried, grilled, baked or barbe-                                                           consumers now have access to a        brand. 2008 will also see the    Brady Family Thickly Carved Ham is available in 140g consumer       Bord Bia Quality
                                                              Convenience Foods       microwave at work or university/col-        intensification of an infor-        pack and comes in three varieties: Traditional, Glazed and       Assurance Mark, Brady
                                                              is unveiling the        lege, which fuels the demand for hot        mation campaign for health-                                                                          Family Carved Ham is a
                                                              biggest annual mar-     snacks that can be prepared quickly         care professionals dealing                                                                           must-stock line for all
                                                              keting campaign         and conveniently. Rustlers and Ugo’s        with patients at risk from high cho-       taste of Brady Family Deli ham but in       discerning retailers. And it is now
                                                              ever seen in the hot    Deli Café fill this need perfectly, so      lesterol.                                  a convenient pre-pack.                      readily available in a branded shelf
                                                              snacking category.      retailers should ensure they have                                                          Brady Family Thickly Carved Ham         ready merchandising box to further
                                                              Rustlers, the hot       both available at all times.                Brady Family Hams                          is available in 140g consumer pack and      enhance its appearance on-shelf.
                                                              snacking brand                                                      Crafted in the time honoured tradi-        comes in three varieties: Traditional,          A personalised, quality, pro-active
                                                              leader, will spear-     Flora                                       tional way, Brady Family Ham tastes        Glazed and Crumbed. Newly launched          sales and delivery service is provided
                                                              head its activity       No food lowers cholesterol more than        like ham used to taste. Their ‘new         this month, Brady Family Traditional        to all customers through the compa-
                                                              with TV advertising     Flora Pro.activ which is scientifically     look’ premium range offers all the         Carved Ham in parchment is available        ny’s own professional van sales team.
                                                              to ensure the brand     proven to lower bad cholesterol by 10-
                                                              stays front-of-mind     15% in just three weeks when used
                                                              among its core mar-     together with a healthy lifestyle and
 Rob Roy Marinated Prawns are available in three different    ket of 16-25 year       diet. Recent ACNeilsen figures for
flavours, while Rob Roy Pick & Dip prawns come in a ready- olds.
        to-serve platter with a tangy cocktail sauce.
 cued. Recent innovation in the range                          Deli Café
 has seen the launch of Rob Roy              Paninis are one of the recent success
 Marinated Prawns in three different         stories and Kepak Convenience Foods
 flavours, and Rob Roy Pick & Dip
 prawns in a ready-to-serve platter
 with a tangy cocktail sauce.

 In recent years there has been a huge
 increase in the demand for hot snacking
 products. Food on the move, and hot
 snacking in particular, is a fast-growing
 profit opportunity for Irish retailers.
     Rustlers, from Kepak Convenience
                                                                                           Flora Pro.activ yogurt drinks are
 Foods, is a range of tasty, hot, filling,                                                   driving growth in the yogurt
 microwaveable snacks that can be ful-                                                               drinks sector.
 ly cooked in just 70 seconds: the per-
 fect solution without compromising on                                                  heart health mini-drinks sales clearly
 quality or taste. The range now com-                                                   show that Flora Pro.activ yogurt
 prises seven products, including the                                                   drinks are continuing to drive the sec-
 popular Quarter Pounder, Chicken                                                       tor’s growth rate of 6.5%. Total heart
                                             Ugo’s Deli Café offers authentic paninis
 Sandwich and BBQ Rib, with limited           filled with deli-inspired ingredients,    health yogurt drinks are now worth
 editions planned for 2008.                   which are great for snacking both at      €21m and the latest data shows Flora
     Now brand owner Kepak                    home, in the office and on the move.      Pro.activ at 19.2% value share and

 48                                                                                                                                                                                                                                                          49
     June08Pet     Food

Pets Win Prizes
The pet-food                                   International.
                                               Pouch formats

market continues                               continue to
                                               drive sales, as

to grow, as                                    pet owners find
                                               the pouch for-
                                               mat to be more
consumers trade                                convenient,
                                               hygienic (as
up to treat their                              there is no need
                                               to store open
four-legged                                    cans next to         Brandy is the number one Irish dog-food brand and the second
                                               human food)                       largest branded dog-food in Ireland.
friends.                                       and less waste-
                                               ful, with portion control a big plus.            Brandy tinned dog-food is avail-
                                               The market has seen increased avail-         able as a 400g triple pack in each

                                               ability of pouch multi-packs, and this       flavour (Original, Beef, Chicken &
               is expected to see contin-      has led to a big increase in retail          Rabbit) and for those who prefer to
ued growth in the pet-food sector, as          sales, pushing volume up, particularly       purchase in bulk, in two six-pack
consumers increasingly trade up to val-        in the premium wet cat food category.        offerings, Brandy Variety and Brandy
ue-added offerings, including the move             The continued growth in dispos-          Original. Brandy is also available as a
to different foods for pets at various         able income for Irish consumers has          12x400g Variety Pack.
stages of their life-cycle. The last few       impacted greatly on pet treats. The              Brandy Complete is a dried food
years have seen a number of human              majority of treats feature a functional      that fulfils the Brandy offering.
food trends crossing over to pet-food,         element, such as dental chews or             Brandy Complete provides 100% com-
according to the latest report into the        sticks enriched with calcium, and are        plete nourishment and is formulated
sector from Euromonitor International,         in keeping with the trend of giving          to support the long-term health and
with products marketed using lan-              pets more nutritional foods.                 well-being of dogs. It is available in
guage designed to appeal to the owner                                                       two flavours: Original and Chicken &
rather than the pet.                           Mackle Petfoods                              Rice. Both flavours can be purchased
    Buzz words like ‘natural ingredi-          Brandy is a name familiar to every           in 2.5kg, 9kg and 15kg bag sizes.
ents’, ‘low-fat’ and ‘improved dental          dog owner in Ireland. Brandy is the              Cat Club is the number one Irish
hygiene’, coupled with products tai-           number one Irish dog-food brand and          cat-food brand, according to Mackle
lored to suit the different life stages of     the second largest branded dog-food          Petfoods. Prepared with the finest
pets, struck chords with consumers             in Ireland. Brandy offers the customer       quality ingredients and manufactured
who looked for products to cater for           a top quality product at value-for-          to the highest standards, Cat Club
their pets’ various dietary require-           money prices. Brandy is made from            will completely satisfy cats’ nutrition-
ments. Many of these ranges carry vet-         natural ingredients and 100% real            al needs. Cat Club is made with 100%
erinary endorsements and guidance,             Irish meat, with no artificial flavours,     Real Irish Meat Chunks in Jelly and
which is adding to their popularity.           no artificial colours and no soya.           comes in a choice of three Variants:
The life stage element of these                                                                     Chicken & Liver, Beef &
brands also has the added ben-                                                                      Game and Salmon & Trout.
efit of attaining consumer loy-                                                                     Cat Club is also available in
alty, as pet owners can now                                                                         three convenient pack sizes.
stick with a brand throughout                                                                       Cat Club 3-pack is available in
the lifetime of the animal.                                                                         each flavour while the variety
    Convenient packaging has                                                                        6- and 12-pack offers conven-
been a big hit with pet own-                                                                        ience at an affordable price.
ers, and an easy way for man-                                                                            Cat Club Complete is a
ufacturers to claw back some                                                                        dried food that fulfils the Cat
value in the pet-food market,              Prepared with the finest quality ingredients and         Club offering. With calcium
according to Euromonitor                manufactured to the highest standards, Cat Club will        for strong teeth and bones,
                                            completely satisfy cats’ nutritional needs.

                                                                                                                                                                                   BESTER BURKE 3840
     June08Pet    Food

fats and oils to provide energy for the      snacks and treats segment, which is           Consumers trading up to higher
body and a healthy glossy coat, this         designed to ease joint stiffness and      value segments within pet-food, such
vitamin-enriched food offers complete        keep dogs’ joints healthy when fed        as Complete Dry Food, Single
nourishment for cats. It is available in     daily.                                    Servings and Treats, is a trend that
two flavours: Chicken & Liver and                According to ACNielsen data,          has been in evidence for several
Salmon & Tuna, both available in             Whiskas is the number one brand           years now. Within cat-food, Purina
400g plastic bags. Cat Club Complete         leader within the cat-food market.        brands such as Gourmet, and Felix
is also available in a 2kg bag.              Whiskas range includes quality prod-      with its ‘As Good As It Looks’ sub-
                                             ucts across the dry complete, pouch,      brand, have been helping consumers
Mars Ireland                                 can, snacks and treats categories, in     to choose the convenience and high
Mars Ireland claims leadership of the        addition to a strong kitten range. Cat    quality of the premium single serve
Irish pet-care sector, with more than        single serve is the fastest growing       market. Within dry cat-food, Purina
59% share (Source: ACNielsen April           segment within the cat-food sector        has over 50% value market share of
20, 2008). The company maintains             and as a result, Whiskas is driving       the dry cat-food category (Source:
that it is driving growth in the market      growth in premium plus with the           ACNielsen 4 w/e 20th April 2008),
through continuous innovation, with          Whiskas Oh So range.                      and is continuing to drive growth
its Pedigree and Whiskas brands                  Cesar continues to drive growth in    and value in the category through its
claiming market leadership within            the super premium category, offering      Go-Cat and Purina ONE brands.
their categories. Mars Ireland’s             consumers a naturally delicious               Within dry dog-food, Purina con-
brands also include Cesar, Sheba, Pal,       range, while ensuring their pets          tinues to introduce market leading
                                                        receive a nutritious meal.     new innovation, with the Bakers
                                                            Available in pouch and     Gravy Bites sub-brand launched at
                                                              tray format, the Cesar   the start of 2008 to great success,
                                                                  range offers high    contributing to Bakers achieving
                                                                      impact packag-   24.9% market share and growing at
                                                                     ing, excellent    38% year on year. With impactful TV
                                                                     quality recipes   advertising, and a new relaunched
                                                                    and convenience    range of dog treats coming this sum-
                                                                   to the consumer.    mer, Bakers is set for continued
                                                                   A new addition to   growth into the future.
                                                              the Mars Ireland
 Mars Ireland, Ireland’s favourite pet-food supplier, has
                                                              range is the recent
     been successfully driving growth in the premium
    segments of Pouch, Complete and Snacks & Treats.          launch of Sheba pouch      Whiskas
                                                              to meet the consumer
Kitekat, Catsan and Frolic.                  trend of trading up to higher value
                                                                                         Celebrates 50th
    The company attributes Pedigree’s        segments.                                   Birthday
continued success to their quality                                                       THIS year, leading cat-food
range that caters for every dog’s size       Nestlé                                      brand Whiskas is celebrating its
and life stage, from puppy to old age.       A significant player in the Irish pet-      momentous 50th birthday in
The extensive Pedigree Complete              care category, Nestlé Purina Petcare        Ireland. Since 1958, Whiskas has
range drives growth in the dry dog-          has been driving the premium and            been making millions of cats
food market. Pedigree is also driving        super premium categories within the         happy by offering delicious meals
growth within the premium pouch              pet-food sector in recent years             that suit all feline tastes, with a
and snacks and treats segments.              through high quality NPD and con-           full range of enjoyable, quality
Their range includes DentaStix,              sumer education. The company’s core         products across the pouch, can,
which they maintain is the fastest           value of being ‘passionately commit-        dry and snacks & treats
growing functional treat, catering for       ted to making pets’ lives better’           categories, in addition to a strong
the daily dental care needs of all size      ensures that all products are of the        kitten and senior range.
dogs. More recently, Pedigree                highest quality with advanced nutri-            Whiskas' success can be attrib-
launched JointCare+ as part of their         tional benefits.                            uted to its unyielding commitment
                                                                                         to quality and constant develop-
                                                                                         ment over the past 50 Years.

   Nestlé Purina Petcare has been driving the premium and super premium
 categories within the pet-food sector in recent years through high quality NPD
                            and consumer education.
                                                                                                                               Not for sale to persons under the age of 18 years
      June08Fruit    & Veg.

Fresh Produce Sector                                                                                                                     Fresh produce, pre-packed potatoes
Continues to Grow                                                                                                                           wholesale fruit & vegetables

The market for                               each sector for 2007:
fresh produce in                             Carrots €55m;
                                             Mushrooms €42m;
Ireland was                                  Onions €33m;
                                             Broccoli €27m.

worth €1.2                                   Salads: Tomatoes €89m;
                                             Peppers €37m;

billion at retail                            Lettuce €24m;
                                             Cucumbers €10m.

level in 2007, an                            Fruit: Apples €241m,                                                                                Logistical Solutions for the Retail Sector
                                             Bananas €97m;
                                             Oranges €85m;                                                                                           K&K Packs Ltd, Broughan Lane, The Ward, Co. Dublin.
increase of 5.4%                             Grapes €66m.                                                                         Tel: 01-834 7586    Fax: 01-836 2837    Email:    Web:

over 2006.                                   Growing
The        market for fresh fruit and veg-   Horticulture has grown sig-
etables continues to grow, as consumers      nificantly within the overall
increasingly seek out a healthier            agricultural industry. The
lifestyle. Added value products, such as     horticulture sector, includ-
pre-chopped and washed vegetables, are       ing potatoes, has performed
helping to grow the sector, as they tie in   well over this decade and
with consumer desires for convenience,       now contributes some
without compromising on taste or health      €400m to farm output.
properties.                                  Field vegetables crops, protected food     Potato Sector
    The total value of retail fresh pro-     crops and fruit crops had a farm out-      There are 12,300 ha of potatoes grown
duce market was €1.2 billion in              put value of €120m, the potato sector      annually, valued at approximately
December 2007, which was a growth of         is valued at around €100m and mush-        €100m. Production is dominated by
5.4% when compared with the previous         room output was €100m in 2006. Non-        large-scale growers. Of the 568 com-
year. Overall, volume purchased was          food crops, including Nursery stock,       mercial growers in 2006, the largest
down 7% year on year. The increase in        Christmas trees and other ornamen-         100 in terms of production accounted
value of the market was driven by an         tals were valued at €75m.                  for 71% of total production area. Meath
increase in the average price per kilo           The industry makes an important        and Dublin account for 45% of the
for produce. The decrease in volume          economic contribution to the Irish         national production.
purchased was driven primarily by a          economy in terms of employment and             The most widely grown varieties
decrease in potato purchases (down           the local supply of quality food and       are Rooster (38% of total production),
14% year on year).                           plants.                                    followed by Kerr's Pinks (21%) and
    Value of individual sectors within           Consumers generally have a prefer-     British Queens (11%).
the produce category at the end of           ence for locally grown fresh produce
2007:                                        and it is important that the high quali-   Strawberry Sector
• Vegetables €285m                           ty attributes of Irish produce are ade-    The strawberry industry in Ireland is
• Potatoes €201m                             quately promoted and that the              worth close to €30m annually, and is
• Fruit €546m                                labelling information is transparent so    one of the areas of commercial horti-
• Salads €171m                               consumers can exert choice at the          culture that is expanding rapidly,
                                             supermarket shelf.                         according to Teagasc researcher, Dr
     Key product lines value within                                                     Eamonn Kehoe. Dr Kehoe believes

     June08Fruit     & Veg.

that the industry could grow to be         the foresight process.
worth up to €50m in five years time as         “Agriculture is on the cusp
consumer demand increases due to           of profound change,” noted
higher disposable incomes and a huge       Director of Teagasc, Professor
interest in eating healthy foods.          Gerry Boyle. “There are
    Dr Kehoe highlighted results from      immense challenges and oppor-
research trials carried out at Teagasc     tunities but we can look with
Kinsealy Research Centre, which            confidence to a good future in
demonstrated a doubling of yields,         farming.”
increased timing of crop production,           The keynote address at the
and increased fruit quality.               conference was delivered by Dr
    “Growers are now using the infor-      Gale Buchanan, from the
mation gleaned from trials in Kinsealy     United States Department of
with very profitable success; achieving    Agriculture. He told delegates that          advanced control of insects, diseases
increased yields by as much as 100%        applying science and education to agri-      and weeds; and superior methods of
and substantially reducing the impor-      culture has improved human health            harvesting, storing, transporting farm
tation of strawberry plants from coun-     and environmental quality. Science and       products and many other contributions.
tries where plant disease risks are                     education have also                 Dr Buchanan said, “Investment in
always very high”, he noted.                                                            agricultural research and development
    James Kearns, Vice Chairman of                                                           is one of the prime drivers of
the Irish Soft Fruit Growers'                                                                growth in agricultural productivity.
Association, added, “It is a huge                                                            Productivity studies worldwide          Sony Professional Solutions unveiled a new digital photo finishing system at a showcase event in
development that we are now able to                                                           indicate that the rates of return to
                                                                                                                                     Dublin this week. The Sony SnapLab‚TM captures, enhances, and prints superb digital images at the
grow this type of plant and to be                                                             investment in agricultural R&D
much less reliant on imports.”                                                            are high in developed as well as           push of a button. Sony's high-speed roll dye sublimation technology creates vibrant colours and
                                                                                          developing countries.”                     natural, continuous tones. The Sony SnapLab takes all form of memory card, has Bluetooth capability,
Exports                                                                                     He continued: “If we are going to be
                                                                                                                                     and comes with one year’s prime support. With easy-to-use editing tools, and a compact body,
Two sectors of Irish horticulture, in      improved human nutrition; safer food;        able to meet the world’s future needs
particular, are important sources of       improved animal health; better soil          for food, feed, fibre, and fuel, we will     customers can print high-quality, long-lasting digital images on Sony's UV-archival quality paper.
foreign revenue. 80% of all mushroom       management; improved use of fertiliz-        need all the science and technology
production is exported to the UK, with     er; enhanced varieties of crops;             tools available.”
                                                                                                                                     This unique, entry-level system is small, light and portable; prints in just 11 seconds, and is a cost
Irish owned production operations in
                                                                                                                                     efficient solution for retailers. The package includes the SnapLab, point of sale material, media,
Ireland and the UK supplying close to        Tesco Launches New Season Irish Potatoes
half of the fresh market there. In addi-                                                                                             the stand and the remote control. A Sony representative will set up the machine, merchandise it
                                             TESCO launched this summer’s 1kg pack of fresh new Irish potatoes, with
tion, a significant proportion of non-
                                             the first batch grown at a north county Dublin farm by one of Ireland’s major           and train staff on use of the SnapLab. As an added bonus, Sony will give 400 free prints with all
food horticultural products, such as cut
foliage, bulbs and Christmas trees are
                                             packers, Paul Sweeney & Co. in Newcastle.                                               Sony SnapLabs sold before 1st August, valued at €200.
                                                   Commenting on the fresh new arrivals, Paul Sweeney said, “In today’s
exported to other member states.
                                             competitive marketplace, nothing compares to that of the Irish potato, in terms
                                             of its goodness, by way of nutritional value and taste as it arrives from our farm      The Sony SnapLab is a quick, easy-to-use, portable solution for customising and printing high-
The Future
An exciting new era in farming and
                                             gate to the consumers plate within hours of being harvested. Our crop of Irish          quality digital images. A very flexible system, the SnapLab accepts today's most popular media to
                                             Home Guard Potatoes are the very best we have had and with Tesco’s new 1kg
food production in Ireland is antici-                                                                                                load and transfer image data to the printer. Once media is inserted into the printer, customers can
                                             pack, they are ideally suited for the single and small family shoppers.
pated, leading to a doubling in the
                                                   “With 2008 being the                                                              simply view, edit and enhance digital images with the user-friendly interface integrated on the
value of the agri-food sector to €40
billion by 2030. A vision of the agri-
                                             International Year of the Potato,                                                       touch-sensitive color LCD panel. The SnapLab can print passport photos, design postcards,
                                             it is important that the Irish pub-
food sector playing a wider role in a                                                                                                invitations, announcements, IDs, photo novelties and more with its integrated editing tools.
                                             lic support the Irish spud as nev-
broader knowledge-based bioeconomy
                                             er before as it is the best in the
is one of the central themes of a new
Teagasc foresight report.
                                             world and there is little doubt                                                         Paul Hennessy, Director of Media and Professional UK and Ireland, said:
                                             that ‘The Potato is Ireland’s
    The report, Teagasc Foresight 2030,
                                             Favourite Vegetable’.”
was presented at the Teagasc 2030
                                                   Tesco’s new 1kg package                                                           “The Sony SnapLab is an ideal system for retail outlets wishing to offer their customers a
Foresight conference in Dublin Castle
recently. The sector is facing change at
                                             allows the Irish consumer sealed                                                        convenient, high-quality and easy to use digital photo printing service. This entry level machine is
                                             in freshness that the new season
an increasing pace, driven by issues                                                                                                 a cost effective way for retailers to get that first step on the run to offering a complete digital print
                                             potato is so famous for. The new
such as energy supply and security,
                                             packaging has been designed for                                                         service on quality Sony paper.”
commodity price trends, climate                                                       Pictured are (l-r): Minister of State for
                                             convenience, easy use and keeps         Food and Horticulture, Trevor Sergeant
change and market and consumer
changes. The impact of these drivers of
                                             produce fresher for longer and is         TD, model Roberta Rowat and James              The Sony SnapLab is available at €2,895 + vat or finance for €16 + vat per week.
                                             available at all Tesco and Tesco           Canavan, Vegetable Buyer for Tesco
change have been evaluated and stud-                                                                  Ireland.
ied over an 18-month period as part of
                                             Express stores.                                                                                           For further information, please contact Jonathan Boyle,
                                                                                                                                                         GSI Global Solutions Ltd 01-4055740/ 087-2273392
     June08Forecourt       Focus                                                                                                                                                                                                     June08Forecourt        Focus

Gala Performance
in Wexford
Wexford Farmers’ Co-op operate three successful Gala
forecourt stores in the county. WFC General Manager,
Michael Murphy reflects on what continues to be a truly
successful partnership.

                                                                                                                                   islative changes, technical develop-                                                  efforts of all the stakeholders over the
          this month’s Forecourt Focus, RETAIL NEWS trav-                                                                          ments, plans for the group’s future. Gala                                             years. I’d like to take this opportunity to
elled to County Wexford to investigate a group of Gala                                                                             also holds regular cluster meetings,                                                  thank all the staff in all our shops and
shops owned and operated by an agricultural co-operative.                                                                          where we meet with other members of                                                   everyone at the Gala Group who has pro-
    Wexford Farmers’ Co-op (WFC) was founded in 1968.                                                                              the group.                                                                            vided us with such tremendous support.”
Over 30 years later, WFC opened its first Gala shop in                                                                                 “It’s very important that your symbol
Enniscorthy. Michael Murphy, General Manager of WFC,                                                                               group partner works with you to build                                                 Double Celebration
explains how the successful partnership with Gala came                                                                             your business, as well as the group at large, and Gala works      It is a double celebration this year as the Gala Group turns
about: “The grocery retail sector has advanced at a startling                                                                      long and hard to do exactly that.”                                10 in 2008. Gary Desmond, CEO of Gala says, “WFC is one
rate for the last 15 years or so,” he notes. “When we [WFC]                                                                            The three Gala Group shops owned by WFC may have              of our most progressive retailers country-wide. The business
decided to open a group of shops, together with a strong                                                                           distinct characteristics, but they have far more similarities.    is a credit to their commitment and dedication to innovation
symbol group partner, back in 2001 we checked out the var-                                                                         All three are presented in the fresh Gala image and operate       and quality and we’re extremely proud to have the three
ious choices that we had. WFC already had a good working                                                                           to the highest standards of customer service. All staff are       stores in the Gala Group.
relationship with local wholesaler H. Murphy [a member of                                                                          engaged in regular training programmes and each store                 “Reiterating Michael’s thoughts, retailing is an extreme-
Stonehouse] and we were introduced to the Gala image.                                                                              competes in the Gala Group Store of the Year Awards, fur-         ly competitive business and it’s crucial that Gala is con-
The Gala Group was relatively young at the time but it                                                                             ther helping to ensure that the highest standards are main-       stantly evolving. Last year, we unveiled Gala’s new corpo-
already had a strong presence in the South East and it was                                                                         tained at all times. Across all the shops is the firm commit-     rate identity and this year, to mark the Groups’ 10th year in
undergoing significant developments.”                             Pictured are Michael Murphy, General Manager, and PJ             ment from Gala and WFC to serve the local community with          business, there’s a full calendar of activities in place. This
    The timing for the start of the partnership between                Darcy, Chief Executive, Wexford Farmers’ Co-op.             the best quality products, good value for money and the best      ranges from sponsoring the National Event Guide on TV3,
WFC and Gala was obviously auspicious, as the                                                                                      possible service at all times.                                    continuing our award-winning sponsorship of the Gala All-
WFC now owns and operates three Gala fore-                                    The Enniscorthy forecourt is adjacent to a Town                                                                        Ireland Camogie Championships and launching a high-pro-
court shops: the Enniscorthy store and two in                             & Country Store, owned by WFC, and is located at         Commitment to the Community                                       file charity partnership, to embarking on the Group’s
New Ross. The group of three shops represents                             the edge of the town in a commercial area. It            The commitment to the community is also clearly demon-            biggest-ever consumer promotion.
a perfect microcosm of the forecourt sector in                            means there is a steady queue of hungry cus-             strated by the fact that WFC has sponsored the Wexford                “I would like to wish Michael and the team at Wexford
Ireland, as the location of each shop means they                         tomers testing the efficiency of the deli on a daily      Camogie team for 10 years. In 2007, the Wexford ladies            Farmers’ Co-op continued success with their thriving
are all targeting a different consumer demographic.                    basis.                                                      became the All Ireland Senior Camogie Champions, to the           business.”
                                                                     Meanwhile, the shop at Raheen, New Ross, targets              delight of everyone in the county. On a national level, the           The prosperous partnership between Gala and WFC has
                                                                repeat passing trade: its stylish looks, strong focus on top       Gala Group sponsors both the Senior and Junior Camogie            already stood the test of time. According to Michael, WFC
                                                                quality fresh food-to-go and rich roasted coffee pitches it as a   Championships, which helps to generate terrific levels of         will open more shops
                                                                destination shop for busy commuters. The other shop in New         recognition for WFC and the Group’s Gala shops. All of the        with the Gala Group
                                                                Ross, in The Bosheen, is set in a more residential environ-        group’s shops also engage in regular charity activities at a      as opportunities                   FA C T F I L E
                                                                ment and pursues the basket shopper, with strong value pro-        local level.                                                      arise. The dedica-            Retailer: Wexford Farmers Co-op
                                                                motions supported both by Gala and H. Murphy & Co. Ltd.                WFC is also in the advanced stages of a project that will     tion of the Gala             Location: Enniscorthy, Raheen & Bosheen
                                                                                                                                   allow the group to offer bio-diesel on their forecourt sites.     Group and all                           New Ross.
                                                                Successful Partnership                                                 “You can never stand still in retail,” avows Michael. “Just   of WFC’s                          Size: 1,000 square feet, 2,500 square
                                                                “Our relationship with Gala has been very successful,”             like Gala, WFC is working all the time to develop its core        stakeholders                            feet, 1,000 square feet.
                                                                boasts Michael. “The group has a very strong name recogni-         business and explore new business opportunities as and            means that this               Number
                                                                tion in the region and provides us with support on absolute-       when the market presents them. It’s 40 years this year since      is one successful             of Staff: 45, full time & part time
                                                                ly every aspect of our business. There is a constant stream        WFC was established by County Wexford Marts and we are            partnership that’s           Opening
                                                                of advice and information coming to us from Gala on leg-           celebrating four very successful decades thanks to the            set to run and run.             hours: 07:00-22:00

58                                                                                                                                                                                                                                                               59
     June08Update                                                                                                                                                                                                                       June08Update

Lyons Tea                                                                                                                     Kellogg’s/2fm
Introduces New                                                                                                                Community
Flavours                                                                                                                      Challenge
PICTURED at the launch of Lyons Green Tea with                                                                                COMMUNITIES all around the country are being
Lemon and Lyons Green Tea with Mint is Model                                                                                  urged to get up, get out and get active this summer
Baiba and Keith Farrell, Marketing Manager,                                                                                   by Kellogg’s and RTÉ 2fm. Whether it’s a mini-
Lyons Tea, in the beautiful surroundings of the                                                                               Olympics, an egg-and-spoon race or a sports day,
Lyons ‘Green Retreat’ Garden at Bloom 2008 in the                                                                             Kellogg’s and RTÉ 2fm want to be there and want
Phoenix Park. Following on the from the success of                                                                            to share the fun with the nation. Communities
original Lyons Green Tea, which was launched in                                                                               nationwide are being invited to enter their event in
January of this year, Lyons have now extended the range to include Lemon and Mint varieties also. Lyons Green Teas are        the competition and be in with a chance to win a free, live, nationwide broadcast from RTÉ 2fm this summer. Community
available from leading supermarkets and retailers nationwide at the recommended retail price of €3.49.                        based events that encourage people to get active and take place during the month of August 2008 are eligible. Pictured are
                                                                                                                              RTÉ 2fm DJs Colm and Jim Jim, Rick O’Shea and Nicky Hayes with Stephen Twaddell, Managing Director, Kellogg’s.

 New Paul Rankin Soup Range
BREEO Foods have teamed up with renowned Irish chef and TV personality                                                         Old Tarts Hit Dublin
Paul Rankin to launch a delicious range of natural and wholesome fresh Irish
soups. Paul has spent over a year developing the range at Cayenne, one of his                                                 GOURMET patisserie baker Old Tarts, based in Crossmaglen, County Armagh,
award winning restaurants in Belfast. The Paul Rankin premium soup range                                                      has secured its first retail sales in the Republic of Ireland with help from Invest
is available in three flavours and comes in a handy microwavable pack. Made                                                   Northern Ireland. The small artisan bakery is supplying its handcrafted tartlets
with only natural ingredients, this premium product range contains no artifi-                                                 and desserts to all five upmarket supermarkets in Dublin run by Fresh, The Good
cial flavours or preservatives. The range consists of Home-Style Vegetable                                                    Food Market. Discerning Dublin shoppers are now able to enjoy the bakery’s
Soup, Chicken Chowder and Tomato and Roast Pepper Soup. Clare Ellis,                                                          unique and popular pecan pies, pear and almond, key lime pie, apricot frangipane
Brand Manager, Breeo Foods, and Paul Rankin team up to launch their deli-                                                     tart and a host of other savoury treats. Pictured are Sarah-Jane McGrath, Old
cious new range of natural and wholesome fresh Irish Soups                                                                    Tarts, and Shane McArdle, Republic of Ireland Market Advisor, Invest Northern

 National Lottery Millionaire Raffle                                                                                                                                                      Hayfever Awareness Week
 THE National Lottery is now offering consumers an amazing chance to become a millionaire, with the brand new game,                                                                       MARKING the launch of Hayfever Awareness Week, in
 Millionaire Raffle, with two top prizes of €1m, which must be won. The tickets, which are limited to 300,000, cost €20                                                                   association with Kleenex, are model Aoife Cogan and TV
 each, and each ticket contains a unique six digit number. On Thursday, August 26, the first ever Millionaire Raffle draw                                                                 presenter Daithi O'Se. The public information campaign aims
 takes place and two new millionaires will be born. There are 532 prizes on offer, ranging from €500 to €1m, including                                                                    to highlight the emotional effects of hayfever, of which there
 five prizes of €100,000.                                                                                                                                                                 are almost 600,000 sufferers in Ireland. Consumers are
                                                                                                                                                                                          advised not to forget their antihistamines, tissues and water
                                                                                                                                                                                          when they’re out and about during this hayfever high alert
 Ribena 100% Pure Juices                                                 Baileys’ Packaging                                                                                               season.

FOLLOWING on from 70 years of heritage, the Ribena range con-            Revamp
tinues to adapt and evolve with the exciting launch of new Ribena        DIAGEO is introducing a new bottle and outer cas-
100% Pure Juices in two mouth-watering flavours, Blackcurrant            ing design for Baileys Original Irish Cream           The Art of                                                                       Appointments at
Blend and Raspberry & Blackberry Blend, in a handy 250ml PET             Liqueur, Baileys with a hint of Mint Chocolate and    Artisan Baking                                                                   Bord Bia
bottle. Naturally rich in antioxidants and with no added preserva-       Baileys with a hint of Crème Caramel. The new                                                                                          DAN Browne
tives, colours or flavours, this delicious 100% pure fruit juice paves   label communicates the heritage and                  MODELS Chloe and Sara cele-                                                       (pictured) has been
the way as a healthy and convenient option in the ready to drink         authenticity of Baileys Original Irish               brate the launch of the new                                                       appointed as
sector, satisfying                                                       Cream Liqueur through artwork fea-                   Cuisine de France Première                                                        Chairman of the
the emerging                                                             turing a contemporary execution of                   Artisan French bread range,                                                       Board of An Bord
demands of the                                                           the Irish countryside. The new bottle                which is now available in select-                                                 Bia, while Vincent
busy consumer.                                                           is slightly taller and more confident,               ed stores nationwide, along with                                                  Cleary, Managing
Pictured are (l-r):                                                      as befits the creator and leader of                  a premium selection of viennois-                                                  Director of Glenisk
Siobhan                                                                  the cream liqueur category, yet                      erie pastries. The Cuisine de                                                     Organic Ireland,
Drummond,                                                                retains the distinctive Baileys                      France Première range offers                                                      and Paul Cusack, Principal of the
GlaxoSmithKline;                                                         bottle shape. The new Baileys                        Irish consumers even more                                                         Amenity Horticulture College, National
Des Jeffares,                                                            bottles are both impactful and                       authentic tasting French prod-                                                    Botanic Gardens, have been appointed as
Blackcurrant                                                             practical, reinforcing the brand’s                   ucts - a true French Boulangerie                                                  ordinary members of the Board.
Grower for Ribena;                                                       leadership position in the catego-                   experience - by providing a                                                       Outgoing members Joe Hyland and Ray
and Ruth Martin,                                                         ry and providing consumers with                      unique range of breads and pas-                                                   Carolan have been reappointed. The
GlaxoSmithKline.                                                         a clear signpost for the liqueurs                    tries inspired by typical French                                                  term of appointment in each case is
                                                                         category.                                            Boulangeries.                                                                     three years.

60                                                                                                                                                                                                                                                         61
     June08What’s       New                                                                                                                                                                                                               June08What’s       New

Sensodyne Pronamel for Children
SENSODYNE Pronamel for Children is the new generation
                                                                   Bisto Book of the Year Awards
                                                                   THE results for the Bisto Book of the Year Awards ‘07/’08
                                                                                                                                   Lucozade Energy ‘Chase Is On’
                                                                                                                                   LUCOZADE Energy is causing a sensation this month with              Oreo Launches
                                                                                                                                                                                                       in Ireland
in children’s toothpaste, helping to strengthen tooth enam-        were announced recently, the 18th year that Bisto has           a new, energy-packed ‘Chase Is On’ national promotion to
el, while protecting against the effects of acid erosion.          sponsored these prestigious awards, which recognise             really get consumers’ pulses racing, with the top prize of a
Building on the success of Sensodyne Pronamel since its            excellence in the field of children’s literature by Irish       newly launched BMW 1 Series Coupé. A combination of
launch in 2006, Pronamel for Children is a unique formula-         authors, illustrators and publishers. The overall winner        radio and online competitions, this innovative national pro-
tion, expected to be a formidable player in the oral care mar-     was Siobhan Dowd for her book ‘The London Eye                   motion will also offer consumers the chance to win daily
ket. The child-friendly pack reflects the brand's recognis-        Mystery’. Siobhan, aged 47, sadly passed away in August         prizes of a range of city breaks, including return flights for
able feature, yet is easily distinguishable as a children's        2007 after a long illness. The Bisto Book of the Year           two to a four star hotel in a range of beautiful locations, such
toothpaste and comes in an easy to manage 50ml tube, with          Trophy and a cheque for €10,000 was accepted on her             as Prague, Venice and Budapest.
a colourful stand-up cap. Sensodyne Pronamel for Children          behalf by her husband Geoff Morgan and her friend and
will be supported by an informative and dynamic marketing          publisher, David
campaign throughout 2008.                                          Fickling. Pictured are                                                                                                             The world’s number one
                                                                   Geoff Morgan, David                                                                                                                biscuit brand (Source:
                                                                   Fickling, Senator                                                                                                                  Euromonitor 2007) is to
                                                                   David Norris, Ciara                                                                                                                launch in Ireland.
                                                                   Dilley, Marketing                                                                                                                      Billion dollar biscuit
                                                                   Director of Premier                                                                                                                brand Oreo is bringing its
                                                                   Foods Ireland and                                                                                                                  global ‘twist, lick and dunk’
                                                                   Seamus Cashman.                                                                                                                    success to Ireland in Kraft’s
                                                                                                                                   WKD’s New Packaging                                                largest launch of the year.
                                                                                                                                   AS part of a continued programme of activi-                            Retailers should stock
Veuve Clicquot                   Bulmers Summer TV Campaign                                        FindlaterGrants                 ty, WKD, the number one PPS brand in the                           up in preparation for a
Non Vintage                      SHOT on location in the picturesque countryside in and around     Launch Promised                 on and off trade market (Source: ACNeilsen,                        surge in customer demand
Rosé                             Clonmel, Co. Tipperary, the home of the Bulmers brand,            Land Wines                      April 2008), will introduce a new look to its                      from the middle of June,
VEUVE Clicquot intro-            ‘Outdoor Celebration’ is the latest addition to the Bulmers’                                      packaging this summer. The design changes                          when the TV ad campaign
duces the long awaited Non       awarding winning suite of television adverts. The campaign will                                   will refresh the brand’s visual appearance                         goes live in Ireland. It will   Oreo 165g are perfect for the
Vintage Rosé to Ireland,         be supported by a new 48 sheet outdoor campaign, also entitled                                    and ensure continued relevance to WKD                              be complemented with a          biscuit barrel, which contin-
just in time for the summer      Lazy Days, featuring somebody enjoying a cool, refreshing pint                                    consumers. Rather than reinventing the                             nationwide sampling pro-        ues to be at the centre of
season. Veuve Clicquot was       glass of Bulmers Original Cider over ice, on a perfect summer's                                   bottle, the new bottle labels feature a                            gramme, special introduc-       Irish culture; Oreo 176g
the first champagne house        day, from the vantage point of a deckchair - how perfect!                                         strengthened logo and text, which will                             tory price on the 165g and      snack packs are ideal for the
to sell Rosé in 1775 and now                                                                                                       enhance its current design. The aim of                             POS units.                      lunchbox; Oreo 66g for those
takes centre stage to launch                                                                                                       this evolutionary bottle is to further                                 There are four-strong       wanting a quick biscuit on
its first non-vintage rosé                                                                                                         strengthen the brand’s association with                            Oreo formats available in       the go, and Mini Oreo 115g
here. Caroline Sleiman,                                                                                                            its core target audience.                                          Ireland, providing a biscuit    which offers the same eating
Market          Development                                                                                                                                                                           for every time and occasion.    experience but in miniature!
Manager Moet Hennessy
commented “Veuve Clicquot
Non Vintage Rosé is a
champagne full of energy,
romanticism and daring,
that appeals to all the sens-    Wakefield’s 80 Acres                                              FINDLATERGRANTS has             Sacla’s Premium Whole Cherry
es and is a delight to           Launches                                                          launched its range of award     Tomato Sauces
savour.” Veuve Clicquot          FINDLATERGRANTS has launched a new                                winning wines, Promised         SACLA’ have introduced four premium whole cherry tomato
Rosé will be available in        range of award-winning wines from                                 Land, from South Australian     sauces to their range of contemporary Italian foods. The
selected premium off-            Australian winery, Wakefield. The 80 Acres                        winery Wakefield’s to the Off   Whole Cherry Tomato sauce range contains mouth-watering,
licences for €59.99 and          brand, from the Clare Valley in South                             Trade. Four Promised Land       sweet and succulent vine-ripened whole cherry tomatoes in
selected on-trade venues.        Australia, has been awarded several coveted                       wines are being introduced to   every jar. Designed to appeal to the growing premium main-
                                 industry titles for its quality and taste and                     the off trade: Semillon         stream pasta sauce market, the new range includes three
                                 will now be available exclusively to the on                       Sauvignon Blanc, Unwooded       best-selling variants – Whole Cherry Tomato & Basil, Whole
                                 trade across Ireland. The new 80 Acres offers                     Chardonnay,            Shiraz   Cherry Tomato & Roasted Vegetables and Whole Cherry
                                 four varietals; Chardonnay Viognier,                              Cabernet and Cabernet           Tomato & Chilli, plus
                                 Semillon Sauvignon Blanc, Cabernet Shiraz                         Merlot. Each wine is created    one of the fastest grow-
                                 Merlot, and the formidable Shiraz Viognier,                       from the high quality grapes    ing flavoured sauces
                                 winner of several prestigious awards, includ-                     found in the renowned Clare     with cheese, Whole
                                 ing the Double Gold Medal at the 2007 San                         Valley and Limestone Coast      Cherry      Tomato      &
                                 Francisco International Wine Competition.                         regions     of     Australia.   Parmesan. Each sauce
                                                                                                   Promised Land is available at   comes in a handy, fami-
                                                                                                   €42.50 for six-bottle cases.    ly-sized 350g jar.

62                                                                                                                                                                                                                                                               63
     June08Shelf    Life

Shelf Life
                                                                                            WE all know about certain
                                                                                            television programmes
                                                                                            almost guaranteed to induce
                                                                                            sleep (Big Brother anyone?)
                                                                                            but a Cork-based company
 GRAHAM’S Bakery, a family-owned bakery in                                                  have just secured the exclu-
 Dromore, Co. Down, has announced a new partner-                                            sive licence to produce sleep-
 ship with children’s charity Barnardo’s, which will                                        inducing milk. Ardrahan
 make life better for hundreds of families across the                                       Farm have obtained the
 island of Ireland. Graham’s Bakery will offer long-                                        exclusive licence for Ireland
 term funding and increased awareness of the chari-                                         to produce Lullaby Milk
 ties through on-pack promotions and staff fundraising                                      from the University of
 events. Hundreds of thousands of boxes in the                                              Kuopio in Finland, where
 Graham’s cake range will carry information about                                           definitive scientific research
 Barnardo’s work and how families can access their                                          was done to validate the
 services. Joint branding and information about the partnership will make clear what        sleep-inducing properties of
 Barnardo’s services are. Some cake lines will see a donation per pack to the charities -   milk produced before day-
 typically 33 cents (£0.25) per cake.                                                       break. The melatonin-rich
                                                                                            milk, Ardrahan Lullaby
                                                                                            Milk is currently listed with
CORONA Extra have moved firmly into the digital marketing age with                          the major supermarket mul-
the launch of, its funky new website, by Glenda Gilson in                       tiples.
Dublin. Now live, is positioned to become a popular medi-
um for free-spirited consumers who have a common penchant for                                ASDA found themselves
Corona and wish to become part of the ‘virtual’ Corona fan club, posting                     at the centre of a sizzling
their favourite pictures online to win competitions. The best entrant                        storm recently, with the
will be in with a chance to win prizes on a monthly basis and ultimately                     UK’s Guild of Fine Food
could win a one week holiday for two in Cancun, Mexico, at year end.                         slamming their introduc-
                                                                                             tion of the 2p sausage.
                                                                                             “Will supermarkets ever
                                  CONGRATULATIONS to Panini UK, whose highly                 look beyond the next set of
                                  acclaimed children’s comic, Spectacular Spider-Man, has    trading figures and con-
                                  received the Favourite British Colour Comicbook Eagle      sider even the medium
                                  Award 2008 (the Oscars of the comic book world). It was    term impact of their quest
                                  presented to Spectacular Spider-Man Editor, Ed             for cheap food?” asked Bob
                                  Hammond, by legendary comic writer and artist Jim          Farrand, National
                                  Starlin.                                                   Director of the Guild of
                                                                                             Fine Food.
                                                                                                 “Of course people want
 THE Bionade Body Painting Roadshow travelled the country to mark the launch of              cheap food,” he argued,
 Bionade, a new non-alcoholic refreshment drink, in Ireland. Models Paul and Petra are       “just like they want gas-       We see it all around us, a constantly evolving consumer, an increasingly
                                            pictured at Nude on Suffolk Street, Dublin.      guzzling four-wheel             dynamic retail environment and increased prosperity. How can you be a
                                            Brewed in accordance with the German             drives, cheap flights, flat     part of it?
                                            Rheinheitsgebot, Bionade is the first and        screen TV’s in every room
                                            only non-alcoholic refreshment drink pro-        and the freedom to binge-       Mace are happy to announce the shop of the future. A totally new shop
                                            duced by a purely organic process – through      drink. It’s not always pos-     designed to respond to consumer needs and guaranteed to be a winner
                                            the fermentation of natural, organic raw         sible, or desirable and as      with today’s demanding shopper. From changeable window graphics to
                                            materials, and is available in four flavours     the planet warms up, it         clutter-free counters for greater access, from a new deli to a customer
                                            (Lychee, Elderberry, Ginger & Orange and         could become positively         services centre, Mace have thought of everything.
                                            Herbs).                                          dangerous.”
                                                                                                                             Early in the morning is a good time to make a great decision, so pour the
                                                                                            THE staff of RETAIL              coffee, wake up to the smell of success and get one of Ireland's finest retail
CHIARA Ercole, 24, from the town of Asti, Italy, is pictured on a recent                    NEWS would like to               packages working for you now. And into the future.
visit to Dublin, where she helped celebrate L’Arte di Sacla’ as part of                     express our sincere con-
Italian National Day. Chiara’s father, Cavaliere Del Lavoro Lorenzo                         dolences to George Cooke
Ercole, Chairman of Sacla’, co-hosted the soiree alongside the Italian                      Senior, George Junior
Ambassador at the Ambassador’s private residence in Lucan House. The                        and the rest of the Cooke
Sacla’ brand is still run by a family of passionate Italian food lovers,                    family, on the recent
whose Pesto, pasta sauces and antipasti are based on authentic and tra-                     passing of Grace, beloved
ditional recipes, and made in the Piedmont region of Northern Italy.                        wife and mother.


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