Press Release - Disney Channel Medianet - DOC by liuqingyan


									February 17, 2011

                            CHANNEL Invites Kids to "Join the Band" in New Online Game

     Disney Junior, the new multiplatform destination for kids age 2-7, will present
"Imagination Movers in Concert," a 45-minute primetime special featuring more
than a dozen songs from the Emmy Award-winning "Imagination Movers" television
series. Premiering during Mardi Gras week, SUNDAY, MARCH 6 (6:00 p.m.,
ET/PT) on Disney Channel, the concert was filmed before a sold-out crowd at the
Lakefront Arena in the Movers' hometown of New Orleans. The special includes
appearances by series guest stars Joey Fatone (*NSYNC) and Duff Goldman (Food
Network's "Ace of Cakes"), along with Nina and Warehouse Mouse.

(Editors please note: Images are available

      On Monday, February 21, will launch an "Imagination
Movers in Concert" supersite ( featuring the new
"Join     the      Band"     interactive    game, where parents can help      their
child upload a photo to create their own Mini Mover and play along as kids help the
Movers learn their big dance moves in time for the concert. The site will
also feature printable personalized Imagination Mover name tags and a dedicated
section for parents and caregivers with Mover-inspired recipes, crafts and party
planning tips and ideas.

      The popular Imagination Movers are currently on a Disney Junior 50-city
national concert tour with stops including New York, Los Angeles, Chicago, San
Francisco, Boston and Washington, DC. For details on the tour dates and venues

     The Imagination Movers are Rich Collins, a former journalist and father of five
young children; Scott Durbin, an award-winning teacher and father of two young
children; Dave Poche, an architect and father of two young children; and Scott
"Smitty" Smith, a New Orleans firefighter who was a member of the Katrina search
and rescue effort. Since signing to Walt Disney Records, the Imagination Movers
have sold more than 100,000 albums.
     Currently        in      its third      season, the "Imagination    Movers"
television series features the popular blue-suited band – Rich, Scott, Dave and
Smitty – as everyday guy brain-stormers, working hard to solve "idea emergencies"
in their Idea Warehouse, a place of infinite inspiration. Each 30-minute episode
features five songs presented in music video style performances. "Imagination
Movers" airs weekdays at 1:30 p.m. ET/PT and weekends at 5:00a.m.
ET/PT during the Disney Junior programming block on Disney Channel.

About Disney Junior:
The newly branded, learning-focused Disney Junior reflects the emotional
connection generations of consumers have to Disney storytelling and Disney
characters, both classic and contemporary. Beginning in early 2011, Disney Junior
will be available on basic cable in more than 99 million U.S. homes (via a daily
block on Disney Channel) and to millions of other viewers on 25 Disney Junior
channels (fka Playhouse Disney channels) and free-to-air broadcast partners
around the world. It is also seen via subscription video-on-demand and a
broadband website, In 2012 Disney Junior will also debut as a
basic cable and satellite channel in the U.S. Disney Junior's programming invites
mom and dad to join their child in the Disney experience of magical, musical and
heartfelt stories and characters, while incorporating specific learning and
development themes designed for kids age 2-7. Disney Junior's animated and live
action series blend Disney's unparalleled storytelling and characters kids love
deeply with learning, including early math, language skills, healthy eating and
lifestyles, and social skills.

Press Contacts:   Dana Green, (818) 955-7446,
                  Erica Palm, (818) 569-5015,

                              -- Disney Channel --

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