March 2011 CadréNET Maximize your IT investment value. Innovations Android is #1 smartphone: More mobiles, are you ready? Are you ready for the mobile computing revolu- Android has many configurations and different tion in your own organization? It may already be operating systems, supporting different device here. management options. In this competitive market, manufacturers want to differentiate their phones A few weeks ago, Cisco Systems, the company so they develop their own user interfaces and use that makes much of the equipment that powers a variety of Android versions. Mobile carriers are the internet, said they expected a 26-fold increase Lucky Genes in mobile traffic in the next five years, due to the also making device changes. The combination possibilities are mathematically complex! And Last summer researchers surge in mobile internet devices. In related news, though Apple has only a few devices on the mar- the fourth quarter of 2010 shipments of Android announced they’d found the ket, when they release the iPad 2 this spring, they phones rose by more than 600% year-over-year, gene that makes clover will be contributing to the problem. surging past expected levels and pushing An- grow into the coveted 4-leaf droid into the number one spot for smartphone Your company could easily be overwhelmed try- shape. In the wild, one 4- operating systems. ing to figure out how to keep company data and customer information safe when it’s stored on leaf clover grows for every As more and more information is handled and these devices. For example, if a smartphone is 10,000 of the 3-leaf variety. transferred by these mobile devices, companies lost or stolen, which models can be remotely will need to think about how to support and pro- How that happened puzzled wiped of data or locked? How is it done? Who tect the devices and their users. And it won’t be scientists for a long time. easy. (Continued on page 2) Why would researchers want to find the 4-leaf gene? Clover is often planted in High tech marketing: cracking the code pastures because it’s rich in Quick response, or QR codes have officially How to use them Download the QR app for protein and nitrogen, so the arrived — they made the cover of the New York your smartphone by visiting your provider’s ability to breed and plant 4- Times Magazine in December. They had al- application store. When you find a code (there’s ready started to appear in many publications, one on the next page), follow the app’s direc- leaf clover would actually storefronts, and buildings, now that smartphones tions. Usually this means you’ll take a picture of be good for cows! are able to read them. the QR code and the app will browse to the loca- The QR code is a two-dimensional bar code tion on the code. made up of geometric patterns instead of the Would a QR code be good for your business? previous linear striped one-dimensional codes. Here are some common uses. They are designed to be published, or posted on places, and are intended to help businesses of all Drive web site traffic Catch someone’s eye sizes connect quickly and easily to potential cus- with a QR code and they’ll use their smartphone tomers via the web and social networking sites. (Continued on page 2) Innovations Smart and mobile, are you ready... (Continued from page 1) least limiting the number of options and con- will do it and how long will it take? The task can figurations you support for your team. be daunting. ▪ If your employees or consultants will buy their You might be able to “forbid” the use of smart own smartphones, focus on the baseline set of phones for company business for a short while capabilities and then develop a list of recom- but that tactic will likely fail in the long run. mended devices. Here are a few ideas on how to control the chaos ▪ Work with a single carrier and monitor their of the growing smartphone marketplace. product line. ▪ If your company is purchasing devices, stan- Better yet, add your devices to a service contract dardize on one device, one operating system, with us so we can manage your smartphone and and one carrier. When this isn’t possible, try at smart pads like the powerful computing platforms they are. Call us today. Cracking the code… (Continued from page 1) an opportunity to send them updates for a long to visit your website. Savvy marketers take it a period after they’ve visited your offering. step further and use the QR codes to drive people Electronic business cards Put a QR code on to a web page requesting the user enter their con- your business card and bridge the gap between the tact information in exchange for some sort of last century’s network- giveaway. The marketer collects the email ad- ing mechanism and this dresses for future marketing messages. century’s technology. Facebook me You can use QR codes to send If you’ve networked users directly to your favorite social media site with someone via cards, such as Facebook, Twitter, or LinkedIn. Users it’s a quick and easy can “like” you or follow your tweets, giving you way for someone to follow up and see how to do business with you, reinforcing your in- person contacts. QR code for http://www.cadrenet.net Advertising the old fashioned way Newspapers and magazines are a great place to use QR codes to reinforce a print message and provide more information than you can afford to do in the advertisement itself. Post- ers can help too. Imagine hanging your QR code in your window – pedestrians can learn more about your business by walking by and scanning your code on their smart phone. Create a QR code for yourself You can create a QR code using online creation software. Search for a QR code generator, or ask a local marketing firm if they can provide free advice about how to create and use one for your business. Page 2 March 2011 Keys to increasing Windows productivity Watch a professional typist use a computer. You F5 refreshes your current folder or directory or won’t see them reach for the mouse. Instead they Web page. use the keyboard shortcuts. Removing your fin- Alt+D selects the address bar in your Web gers from the keyboard slows down the act of browser or folder view. touch typing and using a single hand to move a mouse is inher- Ctrl+Right Arrow (or Left Ar- ently less efficient than using ten row) in Word, moves the cursor fingers. one word to the left or right, much faster than holding down Windows shortcuts are usually the arrow key. Hold down Shift intuitive and easy to use. Avoid- to select the text simultaneously. ing the mouse and keeping your hands in proper form on the keyboard can also Party tricks to amaze your friends Use the reduce stress injury to your wrists over time, as an lesser known Windows key for these tricks. They added bonus. Give these shortcuts a try: work with Windows 7 and Vista but if you’re using XP or earlier versions, you may not be able High value shortcuts Use your LEFT hand to to use these. tackle most of these shortcuts by putting your thumb on Alt or Ctrl key: Windows Key+D shows your desktop, hit Win- dows Key+D again to bring the windows back Ctrl+T opens a new tab in all major Web browsers. again. This is a great way to quickly hide what- Alt+Tab cycles through currently-open programs. ever is on your screen. If you also hold down Shift, it cycles backwards. Windows Key alone pops up the Start Menu and Ctrl+Tab cycles through Web browser tabs (you focuses on the “search/run” box, then type the can use Shift to go backwards too). name of an application and press enter to run it. Ctrl+C and Ctrl+V copies selected text (you can Windows Key+Tab displays a pretty, Aero Flip use Shift and arrow keys to select text), and then version of Alt+Tab so you can browse through paste it. your open applications in 3-D. O’Bother: Technological bad luck for the Irish Even in today’s wired world, computer systems and databases still struggle with names containing apostrophes such as Irish last names like O’Leary or O’Donnell. The Gaelic spelling was a problem even before computers: Spell- ing the name for non-English telephone operators made placing international telephone calls a chore! Today, those with an apostrophe in their last names face challenges like: ▪ Online purchases may fail because the name’s punctuation cannot be saved by the web- site, so the user has to start over and enter their name with no punctuation ▪ Driver’s license databases may drop the apostrophe so the user’s identification doesn’t match more sophisticated credit records or less sophisticated birth records ▪ Airline boarding passes may not print the punctuation, but passports may include it, causing extra security reviews at the gate. It could even happen at O’Hare Airport in Chicago! Page 3 Maximize your IT investment value. Don’t Rely On Luck! March 2011 What if a hacker gained access to your company information, client CadréNET Headquarters data, or financial documents? What if the attack brought down your 1110 South Avenue, Second Floor network and no one was able to access e-mail or files until the breach Staten Island, NY 10314 was resolved. Could your company survive? Don’t wait to find out. (347) 273-1263 Give us a call today to set up your FREE Network Security Audit. We will identify potential threats to your network and suggest changes to CadréNET - NYC Office help you safeguard your network and prevent downtime. We can also 226 West 37th Street, Fourth Floor help with a password change policy. New York, NY 10018 (212) 731-0644 CadréNET (347) 273-1263 www.CadreNET.net Inquiring Minds... Lucky Charms work By now we’ve heard times what it was in 2009. One of the unexpected growth about Tiger Woods wearing a red shirt for luck sectors is video from fixed sources, such as surveillance in the final round, and Michael Jordan wearing video, child care and health monitoring, and “puppy cams”. his college gym shorts under his professional Cisco Systems gave a readout at the conference and noted that uniform. They’re great examples of lucky charms. the ShibaInu Puppy Cam site had more internet viewing hours Researchers in Germany have proven there’s more to the than all of ESPN’s online video! charms than superstition. In their study, volunteers brought in Studies have shown that pets can lower blood pressure and their favorite good luck charms (stuffed animals, key chains, reduce stress. That means a lower risk for a lot of other seri- jewelry). Half the participants were allowed to keep the ous diseases, like heart disease and diabetes. And the puppies charms with them while they played a computer game, the are really cute, so it’s probably safe to predict a continued other half were not. Volunteers with their lucky objects in their increase in puppy cam viewing. possession did better at the game than those without. Networking mapped out Research psychologists surmise that the lucky charms give How are you doing at net- people confidence, so they try harder and perform better. working? LinkedIn now in- Strangely enough, it works with other people’s charms as well! cludes a feature called “InMaps”, which shows you a visual Researchers gave participants a golf ball for a putting game – picture of your connections and their connections. The fea- one half were told nothing about the ball but the other half ture helps you picture how you’ve spread your networking were told it was a lucky ball that had performed well for others across different groups of people. in past games. Golfers with the “lucky ball” managed to sink Use this information to figure out if you can leverage contact 35 percent more balls than those who thought they were play- with one person to connect to another group of people or an- ing with an ordinary ball. Simply thinking they had a lucky other industry, or help others do the same. Assess whether ball was enough to improve their performance. you’ve created enough networking in your target audiences. Remember, if you think your charm is lucky, it probably will Perhaps you can even see if your key links between groups be lucky for you! might help you merge the two groups into one, creating net- working opportunities for everyone in both groups. Puppy cams drive internet growth Accord- ing to readouts given at the recent Pacific Tele- In order to make it work, you’ll need at least 50 connections communications Council meeting, by 2014 global and have completed 75% or more of your profile. To access internet traffic is expected to be more than four your own map, visit http://inmaps.linkedinlabs.com/.