What Kind of Advertising is Banner Advertising?
It is possibly the oldest means to market goods and services and this is why it is conventional in
approach. There could be a comparison made between it and billboard promotion and in a few
cases, it could even be paralleled with ads broadcast on TV. This is specific when banners are
created with flash content and have audio and visual components. There are some questions
which lurk around relating using these tags for promotions. How tricky is it to create them? How
far can they be helpful in marketing your brand? Questions like these and many more surface
when one plans about taking this route to gain brand popularity in the market.
Tracking its history: In 1994, the first banner for advertisement had been used. Its size
measured 468x60 pixels, which is one widely-used style utilized even today. As per a survey
association, during the term 1994 – 2004, no less than $9.6 billion was spent by the U.S. market
upon such ads. There has been no stopping in it and this could only be because the method is
capable at fetching real commendable results. A lot of changes can be seen in the world of online
marketing over the last 2-3 years. The change has come because there is a gigantic demand for
the same. In southern parts of Africa, similar graph can be seen. World statistics have highlighted
that 3.6 million internet users are there now. This is evident that huge number of people is using
this as a means to market their products since so many users are there who access the Web. Firms
use banner maker to create some amazing creations for their organizations.
Additional info: One of the topmost benefits of using this for promotions is that tracking its
performance is actually easy. At any point, if you feel it is unable to do well its task, you could
take action to improve it. Although no one can guarantee over what you should do to get
maximum clicks but surely a design that is attractive and unique would get people’s attention,
easily. At the initial stages, its main purpose is to make your brand popular. When people start
recognizing your name, they would often click on your ads to get latest updates from your
company or business. The process of payment that you need to make when using it as a mode of
marketing are many and one of those is known as PPC or Pay per Click.