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@FleishmanDNA



                2
Steve Garfield
   @SteveGarfield




                    3
                                 The Big Takeaway

CNN - Groundbreaking change: http://vimeo.com/21087821




                                                         4
     http://vimeo.com/21087821
                                        Other Key Lessons
Social TV
[ Jimmy Fallon, Late Night Hashtags ]




Mobile Video
[ Putting Video Online, Get Seen ]




Be There
[ Chevy Volt Test Drive ]




Thank You
[ Gary Vaynerchuck ]

                                                        5
            Putting it Into Practice


Explore Social TV

Test Boundaries of Video

Be There

Thank You

                                   6
Carissa Caramanis O’Brien
         @CarissaO




                            7
                         The Big Takeaway

 The current volume, power and potential of healthcare
data makes now the most daunting and the most exciting
time to witness—or help drive—the growth of social
health.

    “There has never been a better time to be an innovator at the
     intersection of healthcare and IT.”
                   -Todd Park, CTO and Entrepreneur in Residence
                   U.S. Department of Health and Human Services
                   @todd_park
                                                                8
                  Other Key Learnings

 The challenges of a regulated industry touch far more
than just health and finance.
 There are a lot of smart people working to balance
ethics, authenticity and community the right way.
 The Content Strategy/Future of Journalism track wasn’t
popular by accident.
 SXSWi doesn’t know the meaning of crazy until it’s seen
6th Street the day after we geeks go home.
                                                           9
T
    Crazy




        10
           Putting it Into Practice

Keeping a watch on Community Health Data Initiative
Connecting clients to Health 2.0 Developer Challenge
Exploring more mobile and location-based applications
Participating in Social Health Unconference on 9/19
Fostering the amazing connections
Driving the next step for Social Health at SXSW 2012




                                                        11
Joe Chernov
  @JChernov




              12
             The Big Takeaway




Lots here                  Here, not
                           so much



 Social Media Measurement @ SXSW       13
                  Other Key Learnings

Learned: People remain most interesting “technology.”

Learned: No news is sometimes good news.

Learned: “Cool” is relative.

Observed: We are all complicit in the war on our privacy.


    What they forget to tell you when you turn 40:
               Hangovers last longer.                   14
            Putting it Into Practice

Correlation                        Causation
Technology can be a red herring.

Redirect attention from from the tools to the impact.

Focus on proving the consumption of social assets drives
business objectives (revenue, retention).
                                                        15
Tyson Goodridge
    @goodridge




                  16
                 The Big Takeaway



#dontstoptillyougetenough
   http://www.youtube.com/watch?v=Jn7rbyfbZdc




                                                 17
                                                17
                    Other Key Learnings

Data, Data, More Data- what do you do with it?

LBS
   Gowalla= Experience and story = Consumer
   FourSquare= Loyalty+Data = $
   SCVNGR= Gaming- and then what?


Social Business

                                                  18
                                                 18
                                                  1
             Putting it Into Practice

Manage Expectations when measuring...

Bring more experience offline

Back to Basics

Pace yourself

Bring Social in house. Advise from sidelines
                                                19
                                               19
Seth Bloom
 @sethbloom




              20
                The Big Takeaway

Experimentation (still) rules




                                21
                 Other Key Learnings

Critical mass enables wicked targeted programs
 Top-tier tech blogs
 Boston event

Geeks making eye contact
 Real social
 Huge, but you can’t hide

                                                 22
                 Putting it Into Practice

Don’t be afraid to:
     Experiment
     Micro-target
     Let people be people
Do be afraid to:
     Bring a cookie-cutter program to Austin and hope to soak up the cool
The devil is now in the details
     It’s no longer “Is social media important?”
     Rather, it’s “How do we do social media really well?”
What’s next?
     Don’t know yet – stay flexible
                                                                            23
Amy Greenlaw
  @girlgamy




               24
                     The Big Takeaway

Minimal Promotion this year by filmmakers




                                            25
                   Other Key Learnings
Lack of marketing/promoting films leads to:
   Not sold out screenings
   Minimal festival buzz
   Less emotional engagement with audience

Films that marketed seemed to already have a
distributor
If you have a party it doesn’t mean people will go see
your film
Not 1 person came up to me and gave me their postcard
of their film.                                           26
              Putting it Into Practice

Start marketing your film the minute you get accepted
into SXSW
   Facebook, Twitter, Blog with video and photos
   Make postcards with your screening times and mini description
   Make sure you have a trailer available online

Marketing at Festival
   Get to SXSW early & get your posters up EVERYWHERE
   Go to screenings that have lines & hand out your postcards, talk about
   your film

Need for an online “Social Hub” for festival goers                   27
Questions & Answers




                      28
Thank You




            29

				
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