ACC launches ‘Concrete+’
Nagpur, June 07, 2010: ACC Ltd, India’s foremost cement manufacturer and pioneer in cement and
concrete technology, launched ‘Concrete+’, a premium eco-friendly cement brand in Nagpur today.
Concrete+ is technologically advanced cement in terms of higher strength and durability. This product will
cater to the requirements of individual home builders in and around Nagpur.
Concrete+ is specially formulated cement which is produced by inter-grinding higher strength Ordinary
Portland Cement clinker with high quality processed fly ash. This product utilizes fly ash (a hazardous
industrial waste) to help conserve natural resources, thus making it an eco-friendly product. Concrete+ is
more cohesive, durable and best suited for Reinforced Cement Concrete (RCC) work. Concrete+ will be
available in specially designed 50-kg tamper proof bags with free value added technical services.
Mr Paul Hugentobler, Deputy Chairman, ACC Limited, formally launched the product. Speaking
on the occasion he said, “We are happy to offer ‘Concrete+’ first to our consumers in Nagpur.
Vidarbha has been of utmost importance to ACC and the launch of Concrete+ is a next step
towards customer satisfaction in Maharashtra. This product is a result of continuous efforts of
our central technology support services centre. We believe in offering home builders the finest
cement to build their dream homes stronger but also greener.”
Concrete+ is designed specially to ensure high durability and resistance of structures under extreme
climate. With Concrete+, ACC offers services like house building estimation, training on good construction
practices, testing of ingredients at site, site visits at different stages of construction, basic proportion
design for concrete and testing strength for concrete structure. Specially designed literature is also
available for customers to understand the advantage of the products as well as the methodology for
Concrete+ follows the successful launch of ACC’s premium product - Foundation To Roof (F2R) in East
India, which also offers a host of value-added services to consumers. The company operates a country-
wide network of 17 ACC Help Centers, a 24x7 working web site and as many as 120 ACC Help Vans all
under the umbrella of ACC Help. This initiative of the company aims at guiding individual home builders
to build their dream home and at the same time to ensure consumer satisfaction.
ACC has been a leader in innovative research, product development and specialized consultancy services.
ACC’s Chanda plant with a present capacity of 1 million tonnes per annum (mtpa) , was the first cement
plant in Maharashtra. The company has recently signed a Memorandum of Understanding (MoU) with the
Government of Maharashtra to set up a 3 mtpa plant at Ghugus, Chandrapur. The project is expected to
be completed in the third quarter of 2010.
ACC’s has the country’s most energy efficient and state-of-the-art cement plants. With over 74 years of
close interaction with customers, ACC delivers a blend of products and services which makes it a unique
offering to its valued customers.
R Nand Kumar
Head – Corporate Communications
ACC Limited is India’s largest manufacturer of cement. Formerly called “The Associated Cement Co mpanies Limited”, ACC has a
countrywide network of modern cement plants, sales offices, dealers and retailers. In the 74 years of its existence, ACC has been a pioneer
and trend-setter in cement and sustainable development.
For more information about this release, call Corporate Communications, at +91 22 66654524, email: email@example.com
ACC Limited, Cement House, 121, Maharshi Karve Road, Mumbai – 400020, India. Website: www.acclimited.com