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PRESS RELEASE - ACC Limited Powered By Docstoc
					          Media Release
                                                ACC launches ‘Concrete+’
      Nagpur, June 07, 2010: ACC Ltd, India’s foremost cement manufacturer and pioneer in cement and
      concrete technology, launched ‘Concrete+’, a premium eco-friendly cement brand in Nagpur today.
      Concrete+ is technologically advanced cement in terms of higher strength and durability. This product will
      cater to the requirements of individual home builders in and around Nagpur.

      Concrete+ is specially formulated cement which is produced by inter-grinding higher strength Ordinary
      Portland Cement clinker with high quality processed fly ash. This product utilizes fly ash (a hazardous
      industrial waste) to help conserve natural resources, thus making it an eco-friendly product. Concrete+ is
      more cohesive, durable and best suited for Reinforced Cement Concrete (RCC) work. Concrete+ will be
      available in specially designed 50-kg tamper proof bags with free value added technical services.

      Mr Paul Hugentobler, Deputy Chairman, ACC Limited, formally launched the product. Speaking
      on the occasion he said, “We are happy to offer ‘Concrete+’ first to our consumers in Nagpur.
      Vidarbha has been of utmost importance to ACC and the launch of Concrete+ is a next step
      towards customer satisfaction in Maharashtra. This product is a result of continuous efforts of
      our central technology support services centre. We believe in offering home builders the finest
      cement to build their dream homes stronger but also greener.”

      Concrete+ is designed specially to ensure high durability and resistance of structures under extreme
      climate. With Concrete+, ACC offers services like house building estimation, training on good construction
      practices, testing of ingredients at site, site visits at different stages of construction, basic proportion
      design for concrete and testing strength for concrete structure. Specially designed literature is also
      available for customers to understand the advantage of the products as well as the methodology for

      Concrete+ follows the successful launch of ACC’s premium product - Foundation To Roof (F2R) in East
      India, which also offers a host of value-added services to consumers. The company operates a country-
      wide network of 17 ACC Help Centers, a 24x7 working web site and as many as 120 ACC Help Vans all
      under the umbrella of ACC Help. This initiative of the company aims at guiding individual home builders
      to build their dream home and at the same time to ensure consumer satisfaction.

      ACC has been a leader in innovative research, product development and specialized consultancy services.
      ACC’s Chanda plant with a present capacity of 1 million tonnes per annum (mtpa) , was the first cement
      plant in Maharashtra. The company has recently signed a Memorandum of Understanding (MoU) with the
      Government of Maharashtra to set up a 3 mtpa plant at Ghugus, Chandrapur. The project is expected to
      be completed in the third quarter of 2010.

      ACC’s has the country’s most energy efficient and state-of-the-art cement plants. With over 74 years of
      close interaction with customers, ACC delivers a blend of products and services which makes it a unique
      offering to its valued customers.

      R Nand Kumar
      Head – Corporate Communications

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ACC Limited is India’s largest manufacturer of cement. Formerly called “The Associated Cement Co mpanies Limited”, ACC has a
countrywide network of modern cement plants, sales offices, dealers and retailers. In the 74 years of its existence, ACC has been a pioneer
and trend-setter in cement and sustainable development.
For more information about this release, call Corporate Communications, at +91 22 66654524, email:
ACC Limited, Cement House, 121, Maharshi Karve Road, Mumbai – 400020, India. Website: