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					Press Release
FOR IMMEDIATE RELEASE

China Hotel Expansion Summit
25-26 NOVEMBER 2010 [InterContinental Sanya Resort] Sanya, Hainan, China

Hosting the World in Opulence and Grace!

HAINAN, CHINA, 25-26 NOVEMBER 2010 – China is the world leader in hotel expansion. Currently
there are only 1.6 million hotel rooms in China for a population of over 1.3 billion. With a growing middle
class, the domestic travel market is increasing rapidly. Hainan, located in China's 'Hawaii', is expanding at a
phenomenal rate to take advantage of China's new found wealth in the leisure and business travel sector.

Supported by Hainan Provincial Tourism Development Commission, Sanya Municipal Government and
Sanya Tourism Development Commission the China Hotel Expansion Summit took place on 25-26
November 2010 in Hainan, China. Attended by over 150 government officials and industry leaders the
summit examined hotel expansion in China and how international and domestic players can come together to
create the most advanced hotels for the fast growing Chinese upper and middle class market.

On day one the Vice Mayor from Sanya Municipal Government welcomed the delegates to Hainan and gave a
detailed summary of hotel development in Hainan and across Sanya. His speech revealed future growth
projections for Hainan and how the government is willing to work with the hospitality industry to ensure that
their progressive targets are met. Following this Dr. Yang Honghao, China Tourism Academy, National
Tourism Administration (CNTA) gave a detailed analysis of China’s hotel industry and future trends. Somfy
“Fantastic way to conduct business!” On day one afternoon a dinner was held in the InterContinental
attended by both speakers and delegates. The beachfront experience allowed individuals to discuss future
collaborations in a more relaxed environment.

Key speakers at the event included Michael Sagild, Managing Director, MGM Hospitality who presented on
“Enhancing the Guest Experience”. MGM is presently establishing a number of hotels around Asia that are
non-gaming and will center on customer service, shows, and restaurants. Michael spoke about how customer
loyalty is much more important than customer service. People are who matter in hotels and properly trained
staff is most important. Jules Kwan, Managing Director, Urbn Hotels discussed designing and constructing
the first carbon neutral hotel in China. Jules argued how it was cheaper for him to build the Shanghai hotel
green than it would have been not to. Building green not only saved him money (both in the short term and
long term) but also gave him great free publicity. Jules is building a new hotel in Pudong that will be similar
to his first.

Following Jules Kwan’s speech on how all hotels could go green, a panel discussion was held on “Key
Design Elements for Successful Hotels”, moderated by Courtney Davies, Director Sales and Marketing,
Arquitectonica. The panel discussed utilizing green technology in the design of hotels (integrating PV
modules, solar thermal, etc…). This led to a very dynamic Q&A session from the audience wanting to learn
how they too could ensure that their upcoming hotels could be eco-friendly. Panellists also included Ben Lui,
Group Director Projects, Shangri-la Hotels and Resorts; Tim Gao, President, HNA International Hotel
Management; and Lawrence A. Samuelson, Director, MET Hotel Consultant & Design who is of a select few
American architects certified to practice in China. Continuing the green theme Garry Croxford, Regional
Director, Engineering & Energy Management, InterContinental Hotels Group Asia Pacific also spoke about
developing green hotels in Asia and how we have to adapt to secure our future.

There were many interesting unveilings and insights announced at the event. Using the event as a platform
Marc Hediger, Senior VP, Product and Development, New World Hospitality introduced their new hotel –
New World Haikou Hotel and stated their ambitious plan of expanding into the Middle East and Europe.
Nelson Chu, Group Director, Planning and Design, Shangri-la Hotels and Resorts spoke about design
elements that are necessary in hotels. In China all hotels have rooms dedicated to government meetings – this
is a necessity for the hotels to be the hotel of choice for all government meetings and conferences. Nelson also
spoke in depth about a hotels DNA and how Shangri-la hotels are standard – every hotel will have certain
elements such as lush gardens, even in the middle of a large city. Barr+Wray, a spa design company, held a
workshop on day one attended by 17 delegates. Run by Alister MacDonald, Managing Director, Barr+Wray
the workshop focused on designing luxurious Spas to relax your guests. Alister stated that Asia is becoming
the major market for Spa development and trends worldwide. Barr+Wray are setting up a new office in Hong
Kong in the coming year.

Notable speakers also included Wayne Zhu, VP Development China, Anantara Hotels and Spas who
discussed boutique resort development in China; and Massimo Da Lozzo, General Manager of Ali Group
China who presented on maximizing efficiency and cutting cost in the kitchen. Both were very dynamic
speeches that captured the audiences’ attention. Darren Edmonstone, Senior VP, Asia, Outrigger Hotels and
Resorts revealed the challenges that many hoteliers meet in Asia and compared them to Hawaii, giving
examples of how they could overcome these challenges. From HNA International Hotel Management Co.,
President Tim Gao presented on site location and design elements from both a hotel operator and real estate
developer’s perspective; Rudolf Kitzbichler, Managing Director, Asia, Halton Group presented on the topic
“Energy Efficient Ventilation Systems for Today's High Performance Kitchens”; and Milan Polak, Managing
Director of Clartes, a Czech company, discussed luxurious lighting for hotels.

Other topics discussed included “Automatic Control Systems: Keeping your Guests Comfortable while
Saving Energy” by Somfy China, “Saving Energy and Water While Keeping your Guests Clean” by Girbau
S.A. and from Duni Ltd. “Enticing Guests through Innovative Table Settings”. Speakers also came from
Siemens Building Technologies, Siemens Business Communication Systems, and Langham Hotels. In
addition, Coca-Cola had an impressive booth on-site where they distributed new products soon to be available
outside of Shanghai. “Well-organized and international event” Kurt Xu & Associates

Noppen would like to express special thanks to all the event sponsors for their immense contribution to the
event. Overall the summit was a great success as it revealed how luxurious hotels can be constructed across
China in an eco-friendly nature while still supplying remarkable guest experiences to both domestic and
international clientele. Noppen is looking forward to continuing their great success at their many other hotel
series events in 2011.

About Noppen
Noppen (Shanghai) Co., Ltd. has delivered exceptional events, assisted new market entries and
established government relations since 1998. Our top-level business connections paired with our
close relations to the many levels of government have given Noppen an edge on the marketplace
our competitors just can’t match. With offices in China, India, the Philippines and Belgium, Noppen
offers reputable, reliable service and a large range of deliverables to help your company
successfully meet its goals.

Contact:
Catriona Scanlon, Communications Manager
Noppen (Shanghai) Co., Ltd.
+8621 6085 1000 ext 226
www.noppen.com.cn