Renters weigh in on…

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Tammy Kotula
P: 312-601-5249
F: 312-601-6259

                         ANYTIME AND ANYWHERE Launches Anywhere – a Suite of Mobile Products
        Allowing Renters Access to Apartment Information On the Go and Driving
                             More Exposure to Customers

CHICAGO — June 17, 2008 — Unlike other communication devices, mobile phones are the only
media that people carry with them wherever they go. Almost 90 percent of the U.S. population (13
and over) own a mobile device. Given this increased reliance on mobile technology in day-to-day
life, announced today the launch of “ Anywhere,” a suite of
mobile products that allow property owners and management companies to connect with on-the-
go renters through a mobile environment.

“People use the Web differently on their mobile phones,” said Chris Brown, vice president of
product development, “When renters are on the go or in a hurry, instant access
to information on a property could be a critical factor in that renter‟s decision to make contact with
a property manager or landlord. With „ Anywhere,‟ renters can now review
community information wherever and whenever it‟s most relevant to them.”

The “ Anywhere” suite of mobile products includes “Text4Info,” “
Mobile Web” and “Send2Phone.” With these new mobile solutions, the entire database of more
than three million listings are available nationwide to renters anytime and

Whether a renter is pounding the pavement or in their car, information on rental property can be
easily accessed by text messaging a unique, vanity keyword such as “APTS” or “RENT” to the short code 29999. In return, details on the property are instantly provided
through a text message, and interested renters will have the option to “click2call” or view the full
property listing using their mobile web browser.
A major benefit for customers is that the text message directs renters to a
property-branded listing on the Mobile Web, meaning that only the property‟s branding appears,
eliminating the need for property owners and managed properties to develop their own dedicated
mobile web environment. Mobile Web
To enhance a renter‟s Web browsing experience, the Web site has been
optimized for browsing on a mobile device, using Wireless Application Protocol (WAP)
technology. Now renters can conduct a fully customizable search of all listings on through a mobile phone. As the only Internet Listing Service (ILS) to offer a
mobile optimized Web site, is reaching roughly half of mobile device owners—
age 18 to 44—with phones equipped for Mobile Web browsing. Today almost 40 million people
browse the Mobile Web, which is projected to grow 19 percent annually and reach more than 90
million by 2012.

Potential renters can now send information about an apartment listing from the
Web site to their mobile phones as a text message. Information on specific properties are sent to
interested prospects who click the “Send2Phone” link on the “Property Details” page of Mobile Web and Send2Phone products are free to all
customers. There is a nominal monthly fee to subscribe to the Text4Info product. Currently, all
“ Anywhere” products are live and in use by thousands of renters across the

  Common Short Codes: Cracking the Mobile Marketing Code, October 2007)
  InsightExpress Mobile A&U Research on Research Study, July 2007)
  The Kelsey Group (U.S. Mobile Advertising Forecast, 2007-2012, release September 2007)

About is the most visited national apartment Internet listing subscription service with more than
50,000 unique addresses representing more than three million rental units from managed properties,
newspaper classifieds and for-rent-by-owner properties. With personalized searches, highly visual ads
featuring 360-degree virtual tours, professional photography, and comprehensive community listings, makes it possible for renters to access apartment rental inventory from across town or
across the country. Leads from highly qualified ready-to-rent prospects are delivered to
customers, increasing closure rates and decreasing the average cost of leasing an apartment. The Web
site's foundation of solid partnerships with the local newspaper and television station Web sites of more than
10,000 newspaper affiliate and strategic partners across the country include Yahoo! Real Estate, AOL Real
Estate, Univision (, the Chicago Tribune (, The Washington
Post ( and the Los Angeles Times ( is a
division of Chicago-based Classified Ventures, LLC.


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