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Armoured Vehicles UAE 2011 by WaelHamdan

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									                                                              Presents




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                                                                                             9-10 May 2011




                                                                                                                                            0!
                                                                                             Armed Forces Officers Club,
                                                                                             Abu Dhabi, United Arab Emirates

                                                   Increasing the Capabilities of the UAE’s Land Forces
                                                        through the Procurement and Sustainment of
                                                             Cutting Edge Armoured Vehicles Systems
                                                                                  www.ArmouredVehiclesUAE.com




                                                                                                      With Expert Insights From:
KEY REASONS TO ATTEND:
                                                                                                            Major General Obaid Al Ketbi,
     Your only opportunity for content-driven networking with key UAE GHQ                                   Former Chief of Logistics, Land Forces,
     decision makers, Operational Commanders and other stakeholders; providing                              UAE Armed Forces
     you with an unmatched chance to fully understand UAE armoured vehicle
     capability needs and procurement plans                                                                 Confirmed Speaker,
                                                                                                            Al Taif Technical Services
     Keynote presentations from the World’s most authoritative armoured
     vehicle experts. Leverage their experience as they engage with local military                          Major General Vincent Desportes,
     and discover how best practice can be applied to future procurements                                   Former Director General, Centre for
                                                                                                            Doctrine and Force Development,
     In-depth focus upon technology; Find out what systems for survivability,                               French MoD
     C4ISR, streamlined maintenance, C-IED and training the UAE Armed Forces
                                                                                                            Brigadier Ben Barry,
     really want and where investment will be prioritised                                                   Senior Fellow for Land Warfare,
                                                                                                            International Institute of Strategic
     Meet key local industry partners: Understand the importance of local                                   Studies
     economic priorities and how you can work with selected organisations to
     partner for success on future                                                                          Lieutenant Colonel Bruno Yver,
                                                                                                            Programme Manager, VBCI,
     Explore the operational and threat environment: Identify the systems that                              French Ministry of Defence
     offer greatest advantage for UAE Land Forces by identifying the optimum
     level of survivability and protection needed for future missions                                       Dr Arnold Schoolderman,
                                                                                                            Detection and Neutralisation ,
                                                                                                            TNO Defence and Security
                               Sponsors & Exhibitors
                                                                                                            Confirmed Speaker,
                                                                                                            Stryker Brigade Combat Team,
                                                                                                            US Army

                                                                                                            Confirmed Speaker,
                                                                                                            Counter-IED Centre of Excellence,
“An ideal combination of regional knowledge and global best                                                 Spanish Ministry of Defence/NATO
practice presentations; formidable conference not to be missed.”
Dr Tim Huxley, Executive Director, The International Institute For Strategic Studies (IISS) Asia.



                 Register online at www.ArmouredVehiclesUAE.com
             or contact us at +44(0)20 7368 9300 or defence@iqpc.co.uk
      www.ArmouredVehiclesUAE.com

                                                    9-10 May 2011
                                                    Armed Forces Officers Club,
Dear Colleague,                                     Abu Dhabi, United Arab Emirates

The need for advanced armoured vehicles and survivability capabilities is made clear by
the daily reports from current operations. As the demand for protection increases, so too
must the quality of solutions that we can bring to the warfighter. But getting the balance
right between the capabilities that offer the greatest contribution for our forces and the
investments we choose to make is no easy task. Force development in this environment is
a tricky task and presents many challenges for militaries in the Middle-East - and for their
suppliers.

That’s why Armoured Vehicles UAE will offer you the region’s leading conference for              Part of Defence IQ’s
exploring cutting-edge armoured vehicle programmes and solutions. Leveraging the                 Armoured Vehicles series
expertise of the military programme managers, requirements developers, operators and the
solution providers, our agenda will get to the heart of the global debate about the future of
protected mobility.

Together with our expert speakers we’ll explore themes such as:
•	 Force	structure	and	the	implications	of	how	we	deploy	tactically	with	Major
   General Vincent Desportes
•	 Maintaining,	sustaining	and	upgrading	armoured	vehicles	–	exploring	the		            	
   through life challenge for UAE vehicle fleets with Al Taif Technical Services
•	 Survivability	and	protection	challenges	–	how	to	respond	to	a	changing	threat	with		 	
   lessons learned from the Stryker Brigade Combat Team

And of course, there’s our growing exhibition which gives you the chance to get hands-on
experience of the equipment that gives these platforms the edge, so you can see, touch and
feel exactly how the technology available will offer you the advantage you need.

There’s so much on offer at Armoured Vehicles UAE 2011. I do hope you’ll join us in Abu
Dhabi this May for what is sure to be, for Middle East focused armoured vehicle professionals,
one of the highlights of the year.

Best wishes,

                                      P.S. Visit the website download
                                      centre for complimentary
Keith Mallon
                                      videos, podcasts, articles                                 KEEP IN TOUCH
Event Director                        and white-papers from the
Armoured Vehicles UAE 2011            Armoured Vehicles community                                       twitter.com/IAVehicles


                                                                                                        Armoured Vehicles Networking
                                                                                                        Group
               ABOUT DEFENCE IQ
Defence IQ is host to a series of global events and runs an online community of military
                                                                                                        International Armoured Vehicles
and private sector professionals. We provide the platform on which leading defence experts
share their experience, knowledge and strategic thoughts. We are dedicated to providing
military personnel and the private sector with strategic defence resources covering current             International Armoured Vehicles
defence issues. Join the community: http://www.defenceiq.com/join.cfm




Media Partners
                                                                    Defenceworld.net




           REGISTER AND PAY BY 8TH APRIL TO SAVE UP TO $200!
    www.ArmouredVehiclesUAE.com


                                                                                            9-10 May 2011
Main Conference Day One:                                                                    Armed Forces Officers Club,
                                                                                            Abu Dhabi, United Arab Emirates
Monday, 9th May, 2011
07:30	–	07:50	    COFFEE	AND	REGISTRATION

07:50	–	08:00	    CHAIRMAN’S	ADDRESS	AND	OPENING	REMARKS

08:00	–	08:30	    LOOKING	TO	THE		FUTURE	OF	FORCE	DEVELOPMENT	FOR	UAE	ARMOURED	VEHICLE	FLEETS
	                 										Major	General	Obaid	Al	Ketbi,	Former	Chief	of	Logistics,	Land		Forces,	UAE Armed Forces*

08:30	–	09:00	    RETENTION	AND	UPGRADE	OF	ARMOURED	VEHICLE	CAPABILTIES:	LESSONS	LEARNED	IN		 	
	                 INDUSTRIAL	COOPERATION
	                 										Confirmed	Speaker,	Al	Taif	Technical	Services

09:00	–	09:30	    THE	FRENCH	EXPERIENCE	IN	EMPLOYING	ARMOURED	VEHICLES	IN	OPERATIONAL	SCENARIOS		
	                 BASED	ON	KEY	PRINCIPLES	OF	DOCTRINE
                       Major General Vincent Desportes, Former Commander, Military Doctrine Development Centre,
                       French Armed Forces

09:30	–	10:00	    NETWORKING	COFFEE	BREAK

10:00	–	10:30	    LESSONS	IDENTIFIED	WITHIN	THE	BRITISH	ARMY’S	STRATEGIC	DEFENCE	REVIEW	AND	THE			
	                 REORGANISATION	OF	VEHICLE	FLEETS
	                 											Brigadier	Ben	Barry,	Senior	Fellow	Land	Warfare,	International	Institute	of	Strategic	Studies

10:30	–	11:00	    INTEGRATING	“SOFT-KILL”	TECHNOLOGIES	TO	ARMOURED	VEHICLES	TO	DEFEAT	REMOTELY		
	                 ACTIVATED	IEDS
	                 										Confirmed	Speaker,	C-IED	Centre	of	Excellence,	Spanish	MoD/NATO	

11:00	–	11:30	    LESSONS	LEARNED	IN	THE	DETECTION	OF	IEDS	AND	THE	IMPLICATIONS	FOR	SURVIVABILITY
	                 										Dr	Arnold	Schoolderman,	Detection	and	Neutralisation,	TNO	Defence	and	Security

11:30	–	13:00	    NETWORKING	LUNCH

13:00	–	13:30	    ASSESSING	THE	SURVIVABILITY	OF	NEW	VEHICLES	TO	WITHSTAND	IED	THREATS:	THE	BRITISH		
	                 ARMY’S	ARMOURED	VEHICLE	TESTING	PROGRAMME
	                 										Mr	Robert	Shaw,	Head	of	Counter-IED	Section,	International	Security	Assistance	Force,	NATO

13:30	–	14:00	    THE	FRENCH	VBCI	AS	AN	8X8	VEHICLE	THAT	INTEGRATES	TO	A	NETWORKED	FIGHTING	FORCE
	                 										Lieutenant	Colonel	Bruno	Yver,	VBCI	Programme	Officer,	French MoD

14:00	–	14:15	    CHAIRMAN’S	CLOSING	REMARKS	AND	END	OF	DAY	ONE
	                 *	Subject	to	final	confirmation




                 REGISTER ONLINE AT WWW.ARMOUREDVEHICLESUAE.COM OR
                 CONTACT US AT +44(0)20 7368 9300 OR DEFENCE@IQPC.CO.UK
    www.ArmouredVehiclesUAE.com



Main Conference Day Two:
                                                                                 9-10 May 2011
                                                                                 Armed Forces Officers Club,
                                                                                 Abu Dhabi, United Arab Emirates
Tuesday, 10th May, 2011
07:30	–	07:50	   COFFEE	AND	REGISTRATION

07:50	–	08:00	   CHAIRMAN’S	ADDRESS	AND	OPENING	REMARKS

08:00	–	08:30	   CREATING	AND	MAXIMISING	THE	POTENTIAL	OF	NETWORKED	BATTLESPACE	CAPABILITIES	IN		
	                MANOEUVRE	WARFARE
                            Colonel	Dwayne	Carman,		Capability	Manager,	Platform	Battle	Command	and	Combat											
	                											Identification,	TRADOC,	US	Army

08:30	–	09:00	   THE	STRATEGIC	IMPACT	AND	NECESSARY	RESPONSE	TO	THE	IED	THREAT
	                										Scott	Blaney,	Chief	of	C-IED	Branch,	Centre	for	Army	Lessons	Learned,	US	Army

09:00	–	09:30	   OVERCOMING	CHALLENGES	IN	CREATING	A	FULLY	UNIFIED,	NETWORKED	FIGHTING	FORCE			
	                USING	MULTIPLE	VEHICLE	TYPES:	THE	ITALIAN	FORZA	NETWORK
	                										Confirmed	Speaker,	Force	Development	Division,	Italian Ministry of Defence

09:30	–	10:00	   NETWORKING	COFFEE	BREAK

10:00	–	10:30	   DEVELOPING	YOUR	SUPPORT	OF	ARMOURED	VEHICLES	ON	HARSH	TERRAIN	OPERATIONS:			
	                LESSONS	FROM	THE	CANADIAN	LAV	III
	                										Lieutenant	Colonel	Vince	Fagnan,	Land	Requirements,	Canadian National Defence Department*

10:30	–	11:00	   ENABLING	A	QUICK	REACTION	TO	OPERATIONAL	THREATS	IN	DEVELOPING	VEHICLE		                       	
	                SURVIVABILITY	
	                										Confirmed	Speaker,	Stryker	Brigade	Combat	Team,	US	Army

11:00	–	11:30	   LEVERAGING	ADVANCED	MATERIELS	TO	PROVIDE	MAXIMUM	PROTECTION	IN	NEW	
	                VEHICLE	DESIGNS
	                										Ted	Maciuba,	Director	Mounted	Requirements,	Manoeuvre Centre of Excellence*

11:30	–	13:00	   NETWORKING	LUNCH

13:00	–	14:00	   ASSESSING	MAJOR	TRENDS	IN	ARMOURED	VEHICLE	TECHNOLOGIES	AND	THEIR	CAPACITY	TO		
	                PROVIDE	VALUE	FOR	THE	MILITARY	CUSTOMER
	                										Edward	Hobbs,	Senior	Analyst,	Hawk	ISM

14:00	–	14:15	   CHAIRMAN’S	CLOSING	REMARKS	AND	END	OF	MAIN	CONFERENCE

	                *	Subject	to	final	confirmation




     REGISTER AND PAY BY 8TH APRIL TO SAVE UP TO $200!
      8 Reasons Why Armoured Vehicles UAE 2011 Conference & Exhibition Can Benefit You:
 1.    Generate new sales leads:	Our	event	will	bring	together	the	region’s                  5.    Building customer loyalty: Face-to-face contact at conferences,
       key-decision makers, all of whom have strong business reasons for                           and showing continued support of the market, helps develop client
       attending the event. By exhibiting and presenting, you can impact                           loyalty as well as cementing your position as an industry player.
       on these buyers.By the very nature of the high quality of
       delegate attendance, the contacts generated will lead to very high                    6.    Positioning your company brand: Being part of this highly
       conversion rates.                                                                           influential industry event establishes your company as a strong
                                                                                                   brand and highlights your company’s abilities and strength.
 2.    Launch new products or services: Use the event as a launch pad to                           Commitment to this event also demonstrates your capability as a
       promote your latest products or system. With the most senior                                global player, and your willingness to do business in Asia.
       figures from the industry in attendance, plus carefully selected
       media partners at the event, innovative new technology will always                    7.    Building relations with the media: We have researched the market
       generate a buzz.                                                                            in order to find the most influential media partners. We understand
                                                                                                   that opportunities for editorial coverage and developing better
 3.    Demonstrate thought leadership: Speaking	on	the	program	will		                              relations can be integral to your companies’ success, so our media
       allow you to demonstrate your market knowledge and expertise to                             partnerships offer additional benefit above and beyond the standard
       an audience of high level decision makers.                                                  sponsorship package.

 4.    Enter new markets:	Sponsorship	is	one	of	the	most	effective	ways		                    8.    Brokering new business partnerships: Currently there are huge
       to enter new markets. It is a great opportunity to research and                             opportunities to partner with Middle Eastern suppliers
       network whilst gaining exposure to a new qualified database.

               For more information on sponsoring or exhibiting at the Armoured Vehicles UAE 2011 conference, please contact
                                     Mark Quinn at +44 (0)207 368 9500 or sponsorship@iqpc.co.uk


 Who will you meet                                                      Defence IQ’s Armoured Vehicles Series
 at Armoured Vehicles UAE 2011?                                         Globally, Defence IQ is the leader in premium conferences and exhibitions designed with a specific
                                                                        focus for the Armoured Vehicle community. Based on the success of the flagship annual International
                                                                        Armoured Vehicles, the only international exhibition & conference dedicated exclusively to the
                                                                        armoured vehicle community, Defence IQ is proud to showcase its dedicated regional events held in
                                                                        Asia, Eastern Europe, Australia and the Middle East.

                                                                        These Armoured Vehicles events bring together senior military and industry figures, providing opportunities
                                                                        to gain expert insights on armoured vehicle trends, global procurement activity and lessons learned from
                                                                        the battlefield; as well as conduct business with the world’s leading vehicle, system and component
                                                                        manufacturers and smaller specialist suppliers. These events provide both military and industry leaders
                                                                        with a focussed platform to:
         Military
         Vehicle Manufacturers                                          •	    Gain	valuable	insights	into	future	policy,	doctrine	and	requirements
                                                                        •	    Track	the	development	of	active	procurement	programmes
         Other	Industry                                                 •	    Conduct	business	with	the	world’s	leading	vehicle,	system	and	component	manufacturers



       “Our objective was to get in direct contact with our endcustomer to hear their
       feedback, learn from their experiences and use the opportunity to discuss our
        product offering. We are very pleased to say we achieved all of these goals.”
                         Mr. Hugo Burgers, Warn Industries Inc.

   Key Technologies for Armoured Vehicles UAE                                                                         Sponsors & Exhibitors
Our	Production	Team	have	met	with	the	senior	procurement	officials	from	the	UAE’s	
GHQ	and	gathered	detailed	feedback	on	the	technologies	that	they	wish	to	learn	more	
about at this year’s conference.
They have specifically requested vendors who can provide solutions in the
following areas:
•	 Armour and Protection: Lightweight and easy-to-integrate technologies that
   will boost the survivability of vehicles and keep crews safer
•	 Armament and lethality: Weapons and fire control systems that will deliver
   precise and timely effects across a variety of platforms
•	 Sensors and C4ISR: As a key element within the UAE’s rapidly modernising
   Armed Forces, vehicles must be able to sense and communicate with other
   high-tech assets within the joint battlespace
•	 Active Defence Systems: new protection solutions that will counter direct fire threats
•	 Simulation and training: With many new systems coming into service,
   solutions to equip the force with the necessary skills to utilise the capabilities
   at their disposal are required
•	 Through-life support: Technologies and methodologies that enable maximum
   efficiency throughout the maintenance and sustainment chain
Procurement officials have specified a preference for systems that:
•	 Have	been	proven	to	work,	ideally	in	combat	scenarios
•	 Are	easy	to	integrate	with	current	platforms	and	capabilities
•	 Offer	the	right	balance	of	cost	vs.	capability




             REGISTER AND PAY BY 8TH APRIL TO SAVE UP TO $200!
                                                                                                                                                                                     5 Ways to Register

                                                                                                                                                                                                  Phone:	 +44 (0)20 7368 9300
                                                                                                                                                                                                  Fax:               +44 (0)20 7368 9301
                                                                                                                                                                                                  Post:		            your	booking	form	to
                                                                                                                                                                                                                     IQPC International
                                                                                                                                                                                                                     129 Wilton Road,
                            9-10 May 2011                                                                                                                                                                            London, SW1V 1JZ
                            Armed Forces Officers Club, Abu Dhabi, United Arab Emirates
                                                                                                                                                                                                  Email:             defence@iqpc.co.uk
                            To speed registration, please provide the priority code located on the mailing label or in the box below.                                                             Web:               www.armouredvehiclesuae.com
                            My registration code is
                                                                                                                                                                                   Team Discounts*
                            Please contact our database manager on +44(0) 207 368 9300 or at database@iqpc.co.uk quoting the registration                                          IQPC recognises the value of learning in teams. Groups of 3 or more
                            code above to inform us of any changes or to remove your details.                                                                                      booking at the same time from the same company receive a 10%
                                                                                                                                                                                   discount. 5 or more receive a 15% discount. 7 receive a 20% discount.
                                                                                                                                                                                   Only one discount available per person.

                                                                                                                                                                                   Venue & Accommodation
                            Prices in US dollars (USD)                                                                                                                             Armed Forces Officers Club & Hotel
                                                                                                                                                                                   Al Khaleej Al Arabi Road, Abu Dhabi, United Arab Emirates
                              Military And                     Register & Pay by             Register & Pay by              Register & Pay by             Standard Pricing         Tel: + 971 2 4415 900 Email: resa@afoc.mil.ae Web: afoc.mil.ae
                              Government**                     11th February 2011*           11th March 2011*               8th April 2011*
                                                                                                                                                                                   Travel and accommodation is not included in the registration fee. However
                              Main Conference Only             $899 (Save $500)              $1,099 (Save $300)             $1,299 (Save $100)            $1,399                   a number of discounted bedrooms have been reserved at the Armed Forces
                                                                                                                                                                                   Officers Club & Hotel. Please call the hotel directly on Tel: + 971 2 4415 900
                                                                                                                                                                                   or email resa@afoc.mil.ae and quote booking reference IQPC to receive your
                             Industry                        Register & Pay by               Register & Pay by             Register & Pay by             Standard Pricing          discounted rate of AED 600, subject to 10% service charge, 6% tourism fee and
                                                             11th February 2011*             11th March 2011*              8th April 2011*                                         inclusive of buffet breakfast @ Al Bathna Restaurant. There is limited availability
                                                                                                                                                                                   so we do encourage attendees to book early to avoid disappointment.
                             Main Conference Only            $1,999 (Save $600)              $2,199 (Save $400)            $2,399 (Save $200)            $2,599
                                                                                                                                                                                   Free Online Resources
                            *To qualify for discounts, payment must be received with booking by the registration deadline. Early booking discoutnas are not valid in conjunction    To claim a variety of articles, podcasts and other free
                            with any other offer
                            **Military & Government discounted rates apply to serving military officers, government and university personnel only                                   resources please visit www.ArmouredVehiclesUAE.com

                                                                                                                                                                                   Digital Conference On CD-ROM
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                            Please photocopy for each additional delegate                                                                                                            presentations, is available to buy.
                            6 Mr 6 Mrs 6 Miss 6 Ms 6 Dr 6 Other
                                                                                                                                                                                     6 I cannot attend the event, please send me the CD Rom priced at £599
                            First Name                                               Family Name                                                                                     Recent digital conferences available - £599 each
                            Job Title / Rank                                                                                                                                         6 Armoured Vehicles Middle East 2008
                            Tel No.                                                                                                                                                  6 Armoured Vehicles Asia 2010
                            Email                                                                                                                                                    6 International Armoured Vehicles 2011
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Conference code 13429.002




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                                                                                                                                                                                   combined with any other offer.


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