Joint Commission International Clinical Care Program Certification

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					Joint Commission International

Clinical Care Program Certification

Publicity Kit
A Message from the President and CEO .............................................. 3

Celebrate Your Clinical Care Program Certification............................ 4

Benefits of Clinical Care Program Certification .................................... 5

Facts About Joint Commission International ........................................ 6

Guidelines for Publicizing Joint Commission
International Certification ........................................................................ 8

Sample News Release ................................................................................ 9

JCI Success Stories .................................................................................. 10
                                              JCI Clinical Care Program Certification Publicity Kit

Congratulations on achieving Clinical Care Program Certification (CCPC) from Joint Commission
International (JCI)!

JCI is the international arm of The Joint Commission, the leading health care accreditor in the U.S.
Since 1994, JCI has been working with health care organizations, ministries of health, and global
organizations in more than 90 countries. JCI has accredited and certified more than 410 public and
private health care organizations in over 45 countries since accrediting our first hospital in 1999.

JCI is committed to making a difference in health care, and believes everything health care providers
do must lead to a better experience for patients and must always acknowledge the human side of
health care. Your organization’s momentous achievement helps to fulfill our mission and vision. JCI
is very proud of your organization’s accomplishment and demonstrated commitment for providing
safe, high-quality care to patients.

JCI salutes you and your organization – and all our certified organizations around the world – for
your dedication to quality care and patient safety.

Paula Wilson
President and Chief Executive Officer
Joint Commission International and Joint Commission Resources
                                               JCI Clinical Care Program Certification Publicity Kit


There are many ways to celebrate your CCPC. Consider the following suggestions:

    Celebrate the achievement with your staff.
    Send a news release to the local media (sample release attached).
    Conduct a news conference. Invite local reporters to meet with your organization’s leaders.
     This is an excellent opportunity to explain CCPC and demonstrate your ongoing commitment
     to safe, quality care.
    Invite local, regional and national health officials and political leaders to attend a formal
     presentation of your certification award. (JCI will be pleased to participate in this event if a
     staff member is in your area at the time.)
    Collaborate with other JCI-certified organizations in your country to buy cooperative
     advertisements in leading publications.
    Include information about CCPC in your patient literature and on your organization’s Internet
    Display the JCI Gold Seal of Approval™ on in a prominent place at your organization.
    Celebrate your certification by sponsoring a “Quality Day” at your organization. Honor special
     staff, volunteers and offer public tours of the facility.
    Notify associations in which your organization participates on a city, regional and national
     basis. Many of these associations publicize information about achievements in their
    Include information about your CCPC and its benefits in organization newsletters and
     presentations to community groups, board members and staff.
    Inform referral sources, health ministries and organizations that provide reimbursement for
     patients at your organization.
    Place the JCI Gold Seal of Approval™ on your organization’s business materials such as
     stationery and other written materials.
                                               JCI Clinical Care Program Certification Publicity Kit



The most important reason to seek CCPC is to improve the quality of patient care. CCPC signifies
your commitment to quality, safety and continuous improvement.

CCPC by JCI meets a need for recognition of quality health care providers throughout the world.


JCI Clinical Care Program Certification recognizes your organization’s performance in complying
with international health care quality standards. These standards are intended to help organizations:
   Achieve the highest level of performance possible
   Improve patient outcomes, and
   Create an environment for continuous improvement.

JCI CCPC standards represent a worldwide consensus on quality patient care that reflects state-of-
the-art health care practices and health care delivery trends. CCPC engages the organization’s
leadership and staff to excellence in patient safety and quality care. Achieving CCPC assures
patients, insurers, and other organizations that pay for care that the capacity of your organization’s
clinical care program to provide care is based on the best international practices.


JCI CCPC makes a strong statement to your community about your desire to provide the highest
quality health care services. For patients, businesses, health ministries and others, CCPC serves as an
index that your clinical care program meets international standards for quality.


As part of the certification process, JCI survey team members offer your organization counsel on
how to enhance organization performance. This is an added value of JCI Clinical Care Program
                                           JCI Clinical Care Program Certification Publicity Kit

   JCI is dedicated to improving the quality, safety and efficiency of health care services around
    the globe. JCI offers accreditation, certification programs, and other assessment tools to
    provide objective evaluations of the quality and safety of health care organizations.

   JCI accreditation assists international health care organizations, clinical care programs, public
    health agencies, health ministries and others in evaluating, improving, and demonstrating the
    quality and safety of patient care in their nations.

   JCI is an affiliate of the most trusted name in accreditation – The Joint Commission. For
    more than 75 years, The Joint Commission and its predecessor organization, The American
    College of Surgeons, have been dedicated to improving the quality of health care
    organizations in the United States and around the world.

   JCI CCPC standards set uniform, achievable expectations for structures, processes and
    outcomes for hospitals, medical transport organizations, clinical laboratories, ambulatory
    care centers, primary care centers, and organizations providing care continuum services. The
    accreditation process is designed to accommodate specific legal, religious and cultural factors
    within a country. To ensure their international applicability, JCI standards were developed by
    a 16-member international task force, representing seven major world regions: Western
    Europe; the Middle East; Latin and Central America; Asia and the Pacific Rim; North
    America; Central and Eastern Europe; and Africa.

   As of October 2009, JCI’s Disease or Condition-Specific Care Certification program has a
    new name: Clinical Care Program Certification (CCPC). Fifteen clinical care programs are
    eligible for certification under the CCPC program.

   JCI has extensive experience working with public and private health care organizations and
    local governments in more than 90 countries. In 2009, JCI celebrated the 10th anniversary of
    the first health care organization to be awarded accreditation under its globally developed
    international standards for hospitals. In 1999, Hospital Israelita Albert Einstein in Sao Paulo,
    Brazil, became the first organization accredited by JCI. There are more than 375 accredited
    organizations and certified programs in 45 countries. Check JCI’s website, for the most up-to-date listing.

   In September 2007, JCI received accreditation by the International Society for Quality in
    Health Care (ISQua). A non-profit, independent organization with members in more than 70
    countries, ISQua is known as the accreditor of accrediting bodies. Accreditation by ISQua
    provides assurance that the standards, training and processes used by JCI to survey the
    performance of health care organizations meet the highest international benchmarks for
    accreditation entities.
                                           JCI Clinical Care Program Certification Publicity Kit

   In August 2005, the World Health Organization (WHO) designated JCI and The Joint
    Commission as the world’s first and only WHO Collaborating Centre dedicated solely to
    patient safety. By collaborating with ministries of health, national patient safety organizations
    and experts, health care professional organizations, and patient/consumer groups, the
    Collaborating Centre focuses worldwide attention on patient safety solutions, patient safety
    practices and other issues related to reducing safety risks to patients.

   JCI offers international conferences and symposia on quality and patient safety issues, audio
    conferences, standards manuals and other quality improvement publications. In addition,
    individuals can subscribe to JCInsight, JCI’s official bimonthly online newsletter and they
    automatically receive JCI Accreditation Exclusive, JCI’s complimentary online quarterly bulletin
    for accredited organizations and certified programs. To receive your copy, visit
                                          JCI Clinical Care Program Certification Publicity Kit


The following communications guidelines are designed to help you appropriately announce your
certification. JCI requires that a certified organization must be accurate in describing to the
public the nature and meaning of its certification award.

   The JCI Gold Seal of Approval™ demonstrates an organization’s ongoing commitment to
    quality and safety.

   The JCI Gold Seal of Approval™ is to be used to signify your certification status and
    commitment to quality; we are no longer distributing the JCI logo.

   Please clearly specify which organization or clinical care programs within your health system
    were included in your CCPC survey and are thus certified under your certificate.

   Camera-ready files of the JCI Gold Seal of Approval™ are included in this kit for your use
    on business-related documents. The Gold Seal of Approval is a registered trademark of JCI
    and may be used only by organizations that have achieved JCI Clinical Care Program

   Brand identity guidelines have been created for using the JCI Gold Seal of Approval™. The
    guidelines have been put in place to ensure that only organizations that have achieved JCI
    Clinical Care Program Certification can use the Gold Seal, and ensure the Gold Seal will
    remain a point of differentiation throughout the international health care community. To
    receive your copy of the brand identity guidelines, visit

   If you have questions regarding the use of the JCI Gold Seal of Approval™, you may
    contact your JCI representative or send an e-mail to

   If you did not receive your password to download your copy of the JCI Gold Seal of
    Approval™, please send an e-mail to
                                                   JCI Clinical Care Program Certification Publicity Kit


 Contact: (Insert organization administrator’s name, title and telephone number)

                          (NAME OF ORGANIZATION)

City, Date -- (Insert name of organization) has earned Clinical Care Program Certification from Joint
Commission International (JCI), the worldwide leader in improving the quality of health care.

JCI’s on-site evaluation of (insert name of organization) occurred in (month) and was conducted by a
team of international health care experts, such as a doctor, nurse and/or administrator.

“Health care organizations around the world want to create environments that focus on quality,
safety and continuous improvement,” says Paula Wilson, president and chief executive officer, JCI.
“Certification meets this demand by stimulating continuous, systematic improvements in an
organization’s performance and the outcomes of patient care. The community should be proud that
(insert name of organization) has made a commitment to quality and safety.”

“We sought certification because we want to provide the best care possible for our patients,” says
(insert organization administrator name, title). “Earning certification from JCI is another step toward

(Organization administrator) notes that certification is attainable only through collaboration among all
organization staff members. “Providing high quality care is a team effort and one that gives
employees a feeling of prestige to work in a certified organization.”

CCPC demonstrates excellence in fostering better outcomes by the integration and coordination of
care for treatment of a specific disease (such as Diabetes Mellitus Type 2), condition (such as Acute
Myocardial Infarction), or clinical care service (such as joint replacement). CCPC is based on a clear
assessment of consensus-based standards and criteria, the effective use of clinical guidelines, and an
organized approach to performance measurement and improvement.

JCI is dedicated to improving the quality of health care through voluntary certification and
accreditation. JCI’s uniform, high standards for patient care and safety are designed to be adaptable
to local needs, thus accommodating legal, religious and cultural factors within a country.

CCPC Standards focus on the areas that most directly impact patient care. These include both
clinical care and organizational management standards, such as access to care, assessment of
patients, infection control, patient and family rights, and education. CCPC Standards also address
facility management and safety, staff qualifications, quality improvement and patient safety,
organizational governance and leadership, and management of information and communications.
                                              JCI Clinical Care Program Certification Publicity Kit

Achieving JCI Clinical Care Program Certification (CCPC) demonstrates your organization’s
dedication to patient safety, requiring tremendous effort from leadership and staff. We invite you to
share your inspirational story of achieving JCI Clinical Care Program Certification with the
international health care community by contributing your JCI Success Story.

Simply complete this questionnaire, and return it with a photograph of your organization to We will prepare your JCI Success Story and, once you have reviewed
the narrative, we will post your JCI Success Story on our website. Then you can share your story
with patients, staff and other key stakeholders by linking your JCI Success Story to your
organization’s website.

On the following pages of this Publicity Kit are some actual JCI Success Stories submitted by other
newly accredited organizations. To view more JCI Success Stories online, click here.

Questions about JCI Success Stories and the questionnaire can be sent to Anna Hanuszewicz at
                                               JCI Clinical Care Program Certification Publicity Kit

                             JCI Certification Program Grows
                          as More Hospitals Become Accredited
Pursuing JCI Clinical Care Program Certification (CCPC) was a huge task for management
at Apollo Hospitals, Hyderabad in India, but worthy of the distinction.

Apollo Hospitals, Hyderabad in India is the first hospital in the world to receive JCI accreditation
and Clinical Care Program Certification for Acute Stroke Management. A 550-bed tertiary care
center that sits on a 35-acre campus, Apollo Hospitals, Hyderabad has more than 50 medical and
surgical disciplines, and has treated more than 3 million people.

According to Dr. Sonali Reddy, Coordinator Quality Systems at Apollo Hospitals, Hyderabad,
“Gearing up the staff for JCI certification for Acute Stroke Management was a huge task, but it was
worth every bit of the effort put in.”

JCI began offering CCPC in 2006, and it is most appropriate for those hospitals that have already
received accreditation. In addition to stroke management, JCI has certified hospitals in heart failure
and cancer services and can offer a certification for any disease that qualifies as a chronic condition,
such as asthma or diabetes.

Several improvements were made to the program. The hospital has decreased the average length of
stay for acute stroke patients in half, with 3.7 days serving as the average. Turnaround time for
reports from laboratories and radio-diagnostics was also decreased.

As a result of working with JCI, Apollo Hospitals now has a Stroke Committee which meets
periodically to discuss trends, a better trained staff providing pre-hospital services, and an emphasis
on patient and family education about strokes.

“We were impressed by the fact that JCI’s standards cover the entire patient-flow cycle. That sort of
comprehensive approach has an impact on outcomes and patient satisfaction,” says Dr. Reddy.