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Media Contact:
Spencer Horowitz
For Invest in Sweden Agency
+1 408 832 9616

            Leading Venture Capital Investors Check Out Swedish Startups
                          at Annual Silicon Valley Summit
    Improving Global Investment Climate Brightens Mood as More than 15 VCs and Corporate
                 Investors Meet 14 Promising Green Technology Entrepreneurs

Menlo Park, CA – 11 November 2009 – Fifteen prominent venture capital investors met with fourteen
Swedish entrepreneurs this week on Silicon Valley’s legendary Sand Hill Road. Organized by the Invest
in Sweden Agency (, the second annual conference introduced promising
early-stage Swedish technology companies to venture capital firms and corporate investors in Silicon
Valley. Participants at the invitation-only event included partners from leading venture capital investors,
including Atrium Capital, Advanced Technology Ventures, California Technology Ventures and Draper
Fisher Jurvetson,,as well as executives from strategic investors, including Applied Materials, General
Electric, Intel Capital, Qualcomm Ventures and SAP Ventures.

This year’s delegation of Swedish startups included several that are developing and deploying innovative
green technologies. From solar power and microturbines, to mobile fuel cells and fiber optics that capture
and transmit natural sunlight for indoor illumination, Swedish companies presented an array of new clean
solutions to global energy challenges. Others focused on social networking, gaming, encryption security
and Internet technologies.

―Coming from a Northern latitude, Swedish entrepreneurs cherish every moment of sunlight. Naturally
many unique ideas on harnessing and preserving solar power originate in Sweden,‖ said Tony Svensson,
Executive Director of ISA North America. ―Sweden has the lowest CO 2 emission of any country in Europe.
We organize this conference to bring some enabling technologies to a broader audience, as we learn
from and partner with the most experienced venture investors in the world.‖

Investor-Friendly Event Introduces Mature Startups
The ISA conference has gained a reputation as investor-friendly. Participating startups are vetted by ISA
and--having already raised series A funding--by professional investors as well. The conference offers
participating startups an opportunity to meet with Silicon Valley-based investors that can assist with
raising additional financing rounds, while providing the startups with strategic connections and
experienced guidance in scaling their businesses.

Swedish venture capital has funded more than 800 new technology ventures and, in the past five years,
has achieved nearly 100 exits and IPOs. In explaining the intangible qualities that make venture
investment in Sweden so attractive, Don Wood, Managing Director of Draper Fisher Jurvetson, and a
conference speaker, said, ―The acceptance of risk is very important—I think you have that in Sweden.
They celebrate entrepreneurs.‖

The ISA conference was held 10 November at the Quadrus Conference Center, 2400 Sand Hill Road,
Menlo Park, CA. Additional information can be found at: To
obtain more information about this annual event, please contact Maja Svensson, +1 212 702 8780,

About Invest in Sweden Agency (ISA)
ISA-North America markets Sweden and its regions, industry clusters, funds and individual businesses to
North American companies and investors. ISA’s services are free of charge.


Release Summary:
On 10 November, 14 Swedish high tech startups met on Sand Hill Road for an investment conference on
to introduce early-stage technology companies to venture capital and strategic investors in Silicon Valley.

Keyword Tags:
high tech, information technology, investment, media, green technology, cleantech, silicon valley,
software, Swedish, telecom, venture capital, solar power