Benecol Arteriosclerosis by nikeborome

VIEWS: 14 PAGES: 39

									        When life
Hands You High Cholesterol
          Make
       T.O.A.S.T.
Our Journey

•SURPRISE SURPRISE SURPRISE?
   •I am sorry Doctor, What did you say?

•WHY SHOULD WE CARE?
   •The numbers game.

•FOODS THAT CAN HELP?– BENECOL
   •What is this stuff?
   •How does it work?

•PROVE THAT IT WORKS – AND HOLD THE BIG FANCY
SCIENCE MUMBO JUMBO.
    •The Proof is in the Margarine
    •All over the World

•DON’T TAKE OUR WORD FOR IT!
   •The new health claim for Plant Stanol Ester

    •MAKE T.O.A.S.T
•SURPRISE SURPRISE SURPRISE?
   •I am sorry Doctor, What did you say?

•WHY SHOULD WE CARE?
   •The numbers game.

•FOODS THAT CAN HELP?– BENECOL
   •What is this stuff?
   •How does it work?

•PROVE THAT IT WORKS – AND HOLD THE BIG FANCY
SCIENCE MUMBO JUMBO.
    •The Proof is in the Margarine
    •All over the World

•DON’T TAKE OUR WORD FOR IT!
   •The new health claim for Plant Stanol Ester

    •MAKE T.O.A.S.T
That Fateful Day
                                     No, Mrs.
                                      Brown        I never met any
                                    Cholesterol   K. Lester Hall and
                                                  I get the feeling I
Mrs. Brown we                                       won’t like him.
 need to talk    K. Lester Hall,
    about        Who the devil
 Cholesterol    is that! Is he an
                    Actor?
How could this happen to me?



       Your cholesterol is       I Eat Right, I Am
       over 5, Mrs. Brown    Active I Garden, I Have
                              a Healthy Lifestyle, I
                              Feel Great. You Must
                                    be mistaken
•SURPRISE SURPRISE SURPRISE?
    •I am sorry Doctor, Who is this K. Lester Hall you mentioned? Is
    he an actor or Politician?

•WHY SHOULD WE CARE ABOUT K. LESTER HALL?
   •The numbers game.

•K. LESTER HALL LOWERING FOODS – BENECOL
     •What is this stuff?
     •How does it work?

•PROVE THAT IT WORKS – AND HOLD THE BIG FANCY SCIENCE
MUMBO JUMBO.
    •The Proof is in the Margarine
    •All over the World

•DON’T TAKE OUR WORD FOR IT!
    •The new health claim for Plant Stanol Ester

    •MAKE T.O.A.S.T
Why do we care about K. Lester Hall?




Sometimes Life is Full Of Blockages
Mostly, they are just a nuisance
Small roadblocks on our way
Just small impasses!
They may try our patience, but they are
just small hindrances
 A lot of people in the UK are affected by K. Lester Hall
The population of North Tyneside
                                            High cholesterol is a risk factor for
                                          coronary heart disease…..In the UK,
                                             CHD Kills 200,000 people a year.




                                          13 seatings at Center Court Wimbledon




 2 days worth of passengers at Heathrow
CHD has many risk factors, lots of numbers! But
one number to know is important, YOURS!




            TOTAL CHOLESTEROL
•SURPRISE SURPRISE SURPRISE?
   •I am sorry Doctor, What did you say?

•WHY SHOULD WE CARE?
   •The numbers game.

•K. LESTER HALL LOWERING FOODS – BENECOL
     •What is this stuff?
     •How does it work?

•PROVE THAT IT WORKS – AND HOLD THE BIG FANCY
SCIENCE MUMBO JUMBO.
    •The Proof is in the Margarine
    •All over the World

•DON’T TAKE OUR WORD FOR IT!
   •The new health claim for Plant Stanol Ester

    •MAKE T.O.A.S.T
A healthy diet is the foundation of lowering cholesterol
There are tools that can help – Like Benecol® foods
What are Benecol® foods?
How are Benecol® foods Made?


 Like any other foods in the grocery store.

 Using Quality Ingredients

 •Real Milk
 •Real Fruit
 •Real Vegetable Oils
 •Real Sugar
 •Sometimes Low Calorie Sweeteners
 •Real Yogurt Cultures
 •Flavours



 And Something Very Special
There is a special food ingredient in Benecol®
foods that does all the work.


               Plant Stanol Ester
How do the plant stanols in Benecol® foods work to
                Lower Cholesterol?

                                      (What we look like to scientists)




Simply: It blocks cholesterol absorption
         here in the intestine!
Now for the really technical explanation?




It is All About Bubbles
And Macro Economic Theory


Banks Counts Money             The Liver Counts Cholesterol




       Did you know your liver can count?
        It does not like to come up short!
•SURPRISE SURPRISE SURPRISE?
   •I am sorry Doctor, What did you say?

•WHY SHOULD WE CARE?
   •The numbers game.

•FOODS THAT CAN HELP?– BENECOL
   •What is this stuff?
   •How does it work?

•PROVE THAT IT WORKS – AND HOLD THE BIG FANCY
SCIENCE MUMBO JUMBO.
    •The Proof is in the Margarine
    •All over the World

•DON’T TAKE OUR WORD FOR IT!
   •The new health claim for Plant Stanol Ester

    •MAKE T.O.A.S.T
Prove it – And Hold the MUMBO JUMBO
With All These Big Scientific Words Associated with Plant Stanol It Has to Be
True!
HYPERCHOLESTEROLEMIA, APOLIPOPROTEIN, LOW DENSITY LIPOPROTEIN,
MONUNSATURATED FATS, ENZYMATIC PHOTOMETRIC METHOD, CROSS
OVER, DOUBLE BLIND, PLACEBO, CONTROLLED, HARRIS BENEDICT
EQUATION, META ANALYSIS, PARALLEL ARM, CLINICALLY SIGNIFICANT,
P<0.05, SERUM CONCENTRATIONS, TRIACYLGLYCEROL, REPEATED
MEASURES MULTIVARIATE ANALYSIS OF VARIANCE, STUDENTS T TEST,
SHAPIRO WILKES TEST, CARDIOVASCULAR DISEASE, CORONARY HEART
DISEASE, RUN IN PERIOD, INTENT TO TREAT ANALYSIS, RANDOMIZATION,
PROTOCOL, UPPSALA, GASTROINTESTINAL, BISCHOFFS HPLC, HMG COA
REDUCTASE INHIBITION, CONCOMITTANT THERAPY, PHENOTYPES,
GENOTYPES, MICELLAR DISTRIBUTION, FECAL NEUTRAL STEROLS,
CHOLESTEROL TURNOVER, STEP 1, STEP 2, ARTERIOSCLEROSIS,
DEUTERIUM UPTAKE, CHOLESTEROL KINETICS, LDL RECEPTOR
UPREGULATION, CHOLESTEROL ESTER TRANSFER PROTEIN, VLDL, LDL,
TG, HDL, APO A, FRIEDWALD EQUATION, MILLIMOLE PER LITER
ESTERIFICATIONEQUALITY OF VARIANCE, ABCG8/G5 TRANSPORTER
CLINICAL TRIALS, BIOLOGICALLY SIGNIFICANT, RISK REDUCTION
Lets boil it down…




                                  Plant Stanol Ester Foods
  No Plant Stanol Ester Foods
                                  Everyday
  Healthy Diet
                                  1.5-2.4g Plant Stanols Per Day
                                  Healthy Diet

                                CHOLESTEROL WENT DOWN
  CHOLESTEROL DID NOT GO DOWN
                                    7-10% in 2-3 weeks
It was done over and over and over again. 50 Times.




THE SAME THING HAPPENED - CHOLESTEROL WAS LOWERED
A lot of studies in a lot of different types of people

Such signficant cholesterol lowering effects have been
observed in

•People with normal and high cholesterol

•Men and Women

•People with and without heart disease

•People with Type 1 Diabetes

•People with type II Diabetes

•Used with Healthy Diets (recommended) and typical diets

•With strict diets (very low fat)

•With people who take statins
•SURPRISE SURPRISE SURPRISE?
   •I am sorry Doctor, What did you say?

•WHY SHOULD WE CARE?
   •The numbers game.

•FOODS THAT CAN HELP?– BENECOL
   •What is this stuff?
   •How does it work?

•PROVE THAT IT WORKS – AND HOLD THE BIG FANCY
SCIENCE MUMBO JUMBO.
    •The Proof is in the Margarine
    •All over the World

•DON’T TAKE OUR WORD FOR IT!
   •The new health claim for Plant Stanol Ester

    •MAKE T.O.A.S.T
But don’t take my word for it!           Plant stanol ester has
                                        been proven to reduce
                                       cholesterol. Cholesterol
                                            is a risk factor in
                                        cardiovascular disease

                                       1.5-2.4 grams of plant
                                       stanol per day reduce
                                      cholesterol 7-10% within
                                             2-3 weeks

                                       Use as part of a healthy
                                         diet and lifestyle.
Authorisation from the European Commissions and agreement from, he
European Food Safety Authority needed to make claims like this.


                                                                     29
•SURPRISE SURPRISE SURPRISE?
   •I am sorry Doctor, What did you say?

•WHY SHOULD WE CARE?
   •The numbers game.

•FOODS THAT CAN HELP?– BENECOL
   •What is this stuff?
   •How does it work?

•PROVE THAT IT WORKS – AND HOLD THE BIG FANCY
SCIENCE MUMBO JUMBO.
    •The Proof is in the Margarine
    •All over the World

•DON’T TAKE OUR WORD FOR IT!
   •The new health claim for Plant Stanol Ester

    •MAKE T.O.A.S.T
        When life
Hands You High Cholesterol
          Make
       T.O.A.S.T.
Talk with your GP
Organize the Facts
Action Plan
Start on your path to
lower cholesterol
Test Often – monitor progress
Of Course, All toast needs a spread!
Choose




It lowers cholesterol!
Because it is simple to do.
It won’t get in the way
YOUR HEART WILL
 APPRECIATE IT!
                               •Added to Cereal
 Hate Toast?                   •Added to Granola
                               •Dessert After Dinner
                               •Dessert After Lunch
                               •Add to Fruit
                               •Put it in a smoothie
                               •Whip cream replacement



                                              •Drink it with a
                                              meal and be
                                              done.
                                              •Add it to a
                                              smoothie


•Put it on a sandwich
•Make Scrambled eggs with it
•Bake a Cake with it
•Make Garlic Bread
Things to remember
Cholesterol is a risk factor for CVD. Not the only one, Just the one Benecol focuses on.

Benecol is a range of foods that lowers cholesterol.

The ingredient in Benecol block cholesterol absorption

Proven many times to lower cholesterol. Authorized health claims and a bunch of science, not
just the company, support this.

Make T.O.A.S.T. Talk to the GP, Organize Facts, Action Plan, Start, Test.

Make Toast – Benecol offers delicious and convenient foods that are proven to lower
cholesterol. They fit right in.

Remember the healthy diet and lifestyle!

Consuming more than 3g of plant stanols per day is not recommended.
May not be suitable for pregnant/lactating women and children under 5 years old.
Exclusively for people who want to lower their cholesterol.
If you take cholesterol lowering medication consult your GP.
QUESTIONS?

								
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