Search_Engine_Optimisation_Outline by qingyunliuliu

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									 Search Engine Optimisation

Moderator:
Rajitha Dahanayake, CEO, eMarketingEye

Presenters:
Joe Nguyen, Regional Manager, SEA, Omniture

Mike Grehan, Global KDM Officer , Acronym

David Temple, Head of Search, Neo@Ogilvy

Peter Zapf, CEO, Global Sources

                                      26th June 2008 at Suntec City Convention Centre
Search Engine Optimisation
What is search engine optimisation (SEO)?
Search Engine Optimisation
Why SEO is important?




                              21% of the world population
                             is online
                              85% of traffic to a website is
                             from search engines
                              Over 70% of searches
                             believe in organic / natural
                             search
                              93% of the searches do not
                             look beyond first three pages

                             Source: Search engine guide
Search Engine Optimisation
Key steps in SEO
                             Keyword
                              Strategy
                                                     Title / Meta
     SEO Strategy
                                                       Tagging
      Formulation




     Performance                                       Content
      Monitoring                                     Optimization
                            Link Building




                    Search Engine Friendly Website
Search Engine Optimisation
Content Optimization
Search Engine Optimisation
Link Building
Search Engine Optimisation
Link Building
Search Engine Optimisation
Link Building
Search Engine Optimisation
Link Building
Search Engine Optimisation
Link Building
Search Engine Optimisation
Link Building
Search Engine Optimisation
The Power of Integrated PPC & SEO
Search Engine Optimisation
Measuring the success of an SEO Campaign
Monitoring Orders, Revenue from SEO




Monitoring Visitors from SEO




Source: eMarketingEye
   Search Engine Optimisation
   Measuring the success of an SEO Campaign
   Search engine visibility & rankings




                                         Your search market share




Source: eMarketingEye
   Search Engine Optimisation
   Case Study: Millennium and Copthorne Hotels




Best SEO Strategy / Campaign Award winner at ad tech awards in
San Francisco 2008
   Search Engine Optimisation
   M & C Case Study | Search Engine Traffic Growth




84% growth in Natural SEO traffic in 10 months
Search Engine Optimisation
What is search engine optimization (SEO)?
Search Engine Optimisation




                      Q&A

								
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