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					The Cloud Management Platform
June 2009

Cloud Computing. Delivered.

©
2009
RightScale,
Inc.


1


•  15,000 users, hundreds of customers •  500K servers launched •  Scaling events: 50-3500 servers 3 days, 7000 cores
©
2009
RightScale,
Inc.
 2


How did we get started?
•  •  •  •  •  Thorsten von Eicken, Co-Founder, CTO Pre-public discussion with Amazon CTO Graduate course at UCSB Fall ’06 First release of free version: 12/31/06 First customers May 2007

©
2009
RightScale,
Inc.


3


Jan 07

Jan 08

Jan 09

•  840% increase in cloud computing spending •  340% increase in active users •  220% increase in users
©
2009
RightScale,
Inc.
 4


©
2009
RightScale,
Inc.


5


Awards
•  Information Week Top 50 StartUp, 2009 •  CIO.com’s “10 Cloud Computing Companies to watch”, 2009 •  JMP Securities “Hot 100 Software Companies” 2009 •  Gartner’s “Cool Vendors is Cloud Computing Management and Professional Services”, 2009 •  Always On Global 250 Winner, 2008 •  Technology Council of S. California “Best in Show”, 2007
©
2009
RightScale,
Inc.
 6


Cloud models
RightScale


©
2009
RightScale,
Inc.


7


Classic IT problem
Infrastructure Cost $

Large Capital Expenditure

You just lost customers

Predicted Demand Opportunity Cost Traditional Hardware Actual Demand

time
©
2009
RightScale,
Inc.
 8


Solution: managed cloud
Infrastructure Cost $
On Demand Provisioning

Predicted Demand Actual Demand Automated Scaling

time
©
2009
RightScale,
Inc.
 9


Virtual data center

©
2009
RightScale,
Inc.


10


Automation

Load exceeds threshold Additional servers operational Load drops below threshold
©
2009
RightScale,
Inc.
 11


Additional servers terminated

Cloud management
Cloud
ApplicaOons


RightScale


AUTOMATION
 ARCHITECTURE

WEB
SITE


CLOUD‐READY
 
SOLUTIONS

RIGHTSCRIPTS


EXPERTISE
 SERVICES


GRID


MYSQL
MGR


Amazon


Rackspace


Sun/Oracle


Eucalyptus


VMWare


©
2009
RightScale,
Inc.


12


RightScale architecture
Community
Customers Web-based Cloud Management Environment Professional Services
* Management Dashboard * User Permissions * Life Cycle Support

Cloud Ready ServerTemplate Libraries
Customer Library RightScale Library Partner Library

Partners

APIs
* Functionality * Customization

Automation Engine
* Rules * Policies

Multi-Cloud Engine
* Monitoring * Alerts

Cloud Infrastructure

©
2009
RightScale,
Inc.


13


ServerTemplates (patent pending)
Server Template

•  Manage the content & behavior of virtual machines
–  rich configuration management –  library of components

Run-time mgmnt Environment config Common config Packages (rpm/apt) OS Virtual machine Hardware

•  IT infrastructure becomes:
 Agile  Flexible  Automated  Predictable

©
2009
RightScale,
Inc.


14


ROI
App Srvr App Srvr

MySQL master

replication

MySQL slave

4 Server Deployment Initial setup Cost

Managed Host 1 week $1600/mo.

RightScale 1-3 days $838/mo.

©
2009
RightScale,
Inc.


15


Cloud drivers
What drives you to the cloud?

 Scalability  On-demand resources  Cost savings  Reliability  other
21% 33% 16% 6%

24%

©
2009
RightScale,
Inc.


16


Barriers
What are your main concerns?

 Vendor lock-in  Security, SLAs, compliance  Other  Loss of control  Lock-in to development environment
©
2009
RightScale,
Inc.
 17


21% 34% 14% 17% 14%

Cloud management drivers
 Manage complexity  Automate systems  Fast onramp  Deployment expertise  Cloud portability
22% 27% 13%
What drives your interest in a management platform?

9% 29%

©
2009
RightScale,
Inc.


18


CNBC Stock Quotes
        Recognized vendors Global reach for services is needed (Europe, USA, Asia) Big name clients demand carrier-grade reliability Full 24/7, 365 support expectations to us and us to our vendors

©
2009
RightScale,
Inc.


19


Beijing Olympics
  Technical flexibility   Repeatable, ”clean-room” design promotes stability and process   Great sandbox for testing and benchmarking

©
2009
RightScale,
Inc.


20


©
2009
RightScale,
Inc.


21


Animoto on Facebook
in 3.5 days 50 to 3500 servers

©
2009
RightScale,
Inc.


22


Animoto on Facebook
Recommend RightScale? Heck, I’d inlet3.5 daysmy daughter. RightScale date If I had one. 50 to 3500 servers
-- Stevie Clifton, CTO, Animoto

©
2009
RightScale,
Inc.


23


Clouds are Multiplying …
–  Amazon US + EU –  GoGrid, Flexiscale –  RackSpace –  Sun Cloud –  Terremark, Savvis –  And many more…
©
2009
RightScale,
Inc.
 24


… and Here Come Private Clouds

Turn your own datacenter into a “cloud” that works like Amazon EC2, Sun, other clouds . . . •  Advantages:
–  security & compliance –  leverage existing investment in datacenters –  powering new cloud model inside the organization –  enables “hybrid clouds”

©
2009
RightScale,
Inc.


25


Hybrid clouds
1.  Public clouds 2.  Private clouds  Unified management

©
2009
RightScale,
Inc.


26


Hybrid cloud use cases
•  Develop in public, deploy in private
–  Outsourced/distributed development –  flexibility of test & dev resources

•  Develop in private, deploy in public
–  existing in house dev resources –  ability to scale in public cloud –  public-facing app

•  Private core, public expansion
–  Transaction intensive in-house core –  Batch processing in public cloud
©
2009
RightScale,
Inc.
 27


Technology / SI Partners

©
2009
RightScale,
Inc.


28


Ecosystem
Customers

Pre‐packaged
components
 ExperOse
&
best
pracOces


SoXware
Vendors

Cloud
roadmap
&
portability
 Customer
acquisiOon


RightScale
 Pla:orm


Cloud
Providers

State‐of‐the‐art
management
system
 Access
to
customers
&
ISV
content

©
2009
RightScale,
Inc.
 29


Pricing
Item RightStart Consulting Monthly Subscription Extra Server Hours Premium and Enterprise Edition Starting Price $2,500 $500 $0.033 $$ Includes 8 hours 15,000 server hours 1 server hour More Features

©
2009
RightScale,
Inc.


30


Benefits
Cloud
deployments


©
2009
RightScale,
Inc.


31


Give the cloud a spin!

michael@rightscale.com

©
2009
RightScale,
Inc.


32



				
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Description: A presentation by the CEO of RightScale to the Southern California Venture Capital Alliance (VCA) about the state of Cloud Computing