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The First Mobile Swap Market Now Available for Free in the iTunes App Store

April 01, 2011 08:58 AM Eastern Daylight Time 

BOSTON--(EON: Enhanced Online News), leading the swap movement both online and in
communities across the world, has announced the launch of the first mobile swapping application for the iPhone. The
FREE Mobile app will enable users to scan bar codes on books, video games, movies, or CDs, and get
instant access to’s inventory of over 13 million items to swap their stuff for new items that they want. partnered with leading mobile app developers Raizlabs and Mirasense to create an innovative application
that brings greater convenience to the budget-savvy practice of swapping instead of shopping, which can now be
done right from your phone. As a core feature, the app integrates Mirasense’s lightning-fast barcode scanning
technology Scandit to enable fast and simple swapping. In addition,’s mobile integration with Facebook
further enhances the social nature of swapping by easily facilitating sharing.

“Swapping is an age-old activity that has been around for thousands of years, and we’re really leading the swap
movement into the future with this mobile technology,” said Jeff Bennett, CEO of “We’ve leveraged our
online marketplace with over a million swappers and smart technology like Mirasense’s leading barcode scanner,
Scandit, to enable frictionless entry of all your stuff, to create a forward-thinking app that’s easy to use – and really

Anyone can download the free application to scan barcodes on books, DVDs, and other media items that are
collecting dust at home and instantly see what new items they can get in exchange. Users can also scan barcodes at
retail stores to see if items they want are available in’s inventory of millions of items - instead of paying full
retail price. In addition, those who have a account can easily add items to their “have” and “want” lists
using the app’s barcode scanner, and even email a shipping label to print at home. Swappers pay only the cost of
shipping, plus a small transaction fee depending upon the items being swapped.

To download the free Mobile app for iPhone and start swapping, visit the Apple iTunes store or

About is leading the swap movement both online and in communities across the world. We bring people
together to swap their stuff through our website, mobile app, local events, homes, schools, and co-branded
partnerships. Swapping is the origin of social commerce and turns the stuff you own into currency to get the stuff you
want. The platform and community enhances your swap opportunities - which maximizes your swap
value. is a privately held company headquartered in Boston, MA. For more information, visit, follow us on Twitter at, or visit us on Facebook at

Kel & Partners
Jennifer Dziubeck, 617-904-9393 ext.136

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