“WAKE UP – SID”
“Drafting and implementing distribution penetration strategy for Slums in
Delhi – NCR”
Period :- 03rd May 2010 to 30th June 2010 (58 Days)
Industry Mentor Faculty Mentor By:
Mr. Rohit Verma Mrs. Poonam Kumar Ashish Mishra
Assistant Manager A1603709060
Ph No - +91 9811919640
About the Organization . . .
Vodafone 67% and Essar Group 33% -1994.
Vodafone covers 23 telecom circles in India.
Market Share, June 2010
1% 1% 0% 0%
Market Share 1%
4% Vodafone Essar
15% *Reliance Telecom
15% Loop Mobile
The Vodafone Essar subscriber bases (June, 2010) in the cities
of India are*:
Delhi - 54,16,687 (5.4 mn)
Kolkata - 36,57,252 (3.6 mn)
Mumbai - 52,23,050 (5.2 mn)
Chennai - 18,15,133 (1.8 mn)
* Data from http://coai.in/statistics.php
Assigned Activities. . .
To find out the slum areas in Delhi – NCR
Find out the Current distribution scenario for the Slum Retailers and
the Urban Retailers of Delhi – NCR (Roles and Responsibilities)
Suggest options on the basis of present distribution channels of the
Design questionnaires (close ended and open ended) to find out the
pros & cons for the appropriateness of the suggested options.
To Compiling and analyzing the Data collected from slum retailers.
New Sales Executives (DSE) for that particular SLUM AREA
Increase the frequency of its Sales Executives for new defined SLUM
Promote the DSE to cover more and more SLUM RETAILERS
Put more Canopies/Stalls in SLUM AREAS for publicity
Vodafone can join hands with FMCG DISTRIBUTOR & WHOLESALERS
Adoption of Associate Distributorship channel for slum retailers.
ROSPONSES ON DISTRIBUTION
wholesaler fmcg ditributor associate distributor non respondent
* With the help of MS excel
Recommendations. . .
As NCR is expanding towards outer Delhi i.e.
Noida to Greater Noida,
Ghaziabad to Moradabad,
Gurgaon to Bahadurgarh Faridabad
so Vodafone should also think to cover these outer areas.
To know the exact number of slums and its population in Delhi - NCR,
Vodafone should contact to Municipal Corporation Delhi, Slum and
J.J.Deparment, Kilokari, opp. Maharani Bagh from where they will get
the whole details.
Detain the Project till the end of 2010 Commonwealth Games*
*Above Recommendation was accepted by Mr. Brajesh Bajpai
(Vice President, Sales & Marketing)