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converse-glow-in-the-dark-sunglasses

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									FOR IMMEDIATE RELEASE

             CONVERSE GLOW-IN-THE-DARK SUNGLASSES
                 A Head-Turning Look, Day or Night

NORTH ANDOVER, Mass. (August 2010) – Converse launches its Glow-In-The-
Dark sunglasses as its latest addition to the brand’s eyewear collection with partner
REM Eyewear. In the daylight, these unconventional frames have the appearance
of frosted ice, with dark 100% UV lenses. While you soak up the sun during the day,
they soak up the light, powering-up for their night time light show. When the sun
sets or things go dark, the optical illusion begins: the frames of these unique
glasses emit a captivating pale citrus glow. In the bar, at a concert, at a party or
prowling the city streets: it is time to wear your sunglasses at night.

These glowing glasses come in two unisex styles: The Half Stack, an oversized, modified
aviator and the Line Up, a classic traditional rectangle shape, both crafted from hand-milled
phosphorescent acetate. Converse Glow-In-The-Dark sunglasses are a must-have for anyone
on the cutting edge who wants to own the next big thing, FIRST. These unique head-turning
shades are guaranteed to be on the top of trendsetters’ wish list this holiday season.

                       Converse Glow in the Dark Line Up




Suggested retail price $ 58, available at fine optical shops and department stores
nationwide.

For samples or images contact:
Jezzica Lindkrantz Tel 818.827.0115 / jlindkrantz@remeyewear.com


                                          (continued)
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc.
Established in 1908, the Converse brand has built a reputation as “America’s Original Sports
Company”™ and has been associated with a rich heritage of legendary shoes such as the
Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today,
Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and
apparel. Converse product is sold globally by retailers in over 160 countries and through 51
company-owned retail locations in the U.S. For more information, visit Converse on the web at
www.converse.com.

About REM Eyewear
Serving more than 60 nations on six continents, REM Eyewear is a leading designer
and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney,
Hong Kong, and the UK. REM's portfolio of brands includes Converse, Jones New
York, Lucky Kid, Lucky Brand, Indie, Lipstick, and Popcorn. The company’s Base
Curve division includes menswear designer John Varvatos. Family owned-and-
operated for more than fifty years, the company is headed by industry veterans
Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and
Nicolas Roseillier (Creative Director). Base Curve Eyewear is the luxury division of
REM Eyewear, a leading designer and marketer of optical and sunglasses
worldwide.

                                             ###


Media Contact
Jezzica Lindkrantz
REM Eyewear
Tel 818.827.0115 / jlindkrantz@remeyewear.com

								
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