Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out

jc Penney

VIEWS: 27 PAGES: 3

									                                                 The Dirty Little Secrets of Search
                                                  http://www.nytimes.com/2011/02/13/business/13search.html



                                                       dresses
                                                                                         bedding



                                                                       area rugs


                                Bed, Bath &&Beyond
                                 Bed, Bath Beyond

            amazon
             amazon                                                               J.Crew
                                                                                   J.Crew
                                         The Gap
                                          The Gap


  “You could imagine a dozen contenders for each of these searches. But in the last several
months, one name turned up, with uncanny regularity, in the No. 1 spot for each and every term:


                              J.C. Penney
                  What does Google say?
                  What does Google say?


“I can confirm that this violates our guidelines,” said Mr. Cutts during an hourlong
   interview on Wednesday, after looking at a list of paid links to JCPenney.com.


                    At 77p.m. Eastern time on Wednesday,
                     At p.m. Eastern time on Wednesday,
                    J. C. Penney was still the No. 11result
                     J. C. Penney was still the No. result
                       for “Samsonite carry on luggage.”
                        for “Samsonite carry on luggage.”
                       Two hours later, ititwas at No. 71.
                        Two hours later, was at No. 71.
                          At 77p.m. on Wednesday,
                           At p.m. on Wednesday,
                        Penney was No. 11in searches
                         Penney was No. in searches
                          for “living room furniture.”
                           for “living room furniture.”
                       By 99p.m., itithad sunk to No. 68.
                        By p.m., had sunk to No. 68.
                            Who done it?
                            Who done it?


   The link came through aaWeb site TNX.net...
    The link came through Web site TNX.net...
   Efforts to reach TNX itself last week via e-mail were not successful...
    Efforts to reach TNX itself last week via e-mail were not successful...



      “It was my fault,” Mr. Stevens said. “I“Iposted aajob opening on aa
        “It was my fault,” Mr. Stevens said. posted job opening on
      Stanford Engineering alumni mailing list, and mentioned the
        Stanford Engineering alumni mailing list, and mentioned the
      name of our company and aabrief description of what we do.
        name of our company and brief description of what we do.
      I Ithink some Google employees saw it.”
          think some Google employees saw it.”



  Mr. Stevens agreed to meet in mid-January for aadinner paid for by The Times.
   Mr. Stevens agreed to meet in mid-January for dinner paid for by The Times.
Asked to pick aa“fine restaurant” in his neighborhood, he rather cheekily selected aa
 Asked to pick “fine restaurant” in his neighborhood, he rather cheekily selected
modern French bistro in Palo Alto offering an eight-course prix fixe meal for $118.
 modern French bistro in Palo Alto offering an eight-course prix fixe meal for $118.
   Liquid nitrogen and “fairy tale pumpkin” were two of the featured ingredients.
    Liquid nitrogen and “fairy tale pumpkin” were two of the featured ingredients.

								
To top