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COMPANY PROFILE

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					                             COMPANY PROFILE
1. COMPANY PROFILE
   1.1 COMPANY NAME : SHOEMART, INC.
  1.2 ADDRESS : SM Corporate Office, Building C 1000 Bay Boulevard,
                   SM Central Business Park Bay City, Pasay City, Metro
                   Manila 1300, Philippines
      TEL : (632) 8349550
       FAX : (632) 8349551
       EMAIL : ecp@sm-shoemart.com
       WEBSITE : www.shoemart.com

 1.3 TYPE OF BUSINESS :
    ---x-- Importer ---x--- Retailer ------- Wholesaler ---x-- Department Store
    ------- Manufacturer ------- Distributor ------- Agent

  1.4 COMPANY DETAIL
      Year of Establishment : 50 years
      Turnover : Php 500 Billion
      No. of Employee : 10,000

 1.5 MAIN PRODUCT :
       Men’s shoes, Ladies’ shoes, Children’s shoes, Teen’s shoes, Bags,
   Luggage, Men’s Wear, Ladies’ wear, Children’s Wear, Girl’s Teens Wear,
   Boutique, Infant’s wear, Pre-Teen’s Wear, Men’s, Ladies’ and Children’s
   accessories, Character Shop and Branded Accessories, Snacks Exchange,
   Camera, Record Bar, Supplies Station, toys, Home Furnishings, Signature Lines,
   Sport Central, Surplus Shop, Hardware, Beauty and Health products and
   Appliances.



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1.6 VISITED PERSON
      Name : MR. EDUARDO PONCE
      Designation : Vice President- Marketing


2. INFORMATION OBTAINED
     2.1 COMPANY AND PRODUCT OVERVIEW :
             Shoemart , Inc. is the country’s leading retailer with its chain of
department stores, as well as retail affiliates that complement traditional store lines.
Some of these focus on the home, toy, stationery and infant sections of the
department stores, while others are free-standing superstores.
            As Shoemart, Inc, celebrates its 50th Anniversary as a retailer, it
approaches this milestone with a new generation of shoppers, as well as the many
customers that have made it part of their lives.
          Shoemart, Inc, was founded as a shoe store by Mr. Henry Sy, Sr., in
October 1958 in downtown Manila. Mr. Sy who is known as the visionary of
Philippine retail because of his innovations in the industry, thought of establishing a
chain of shoe stores with a store layout and merchandising concepts never before
tried in the Philippines.
           The success of the shoe store led to its expansion as a full line store, and
the first Shoemart Department Store opened in downtown Manila in 1972. With its
exciting merchandise mix, world class interiors, one stop shopping convenience, and
service, Shoemart has become part of the lives of many Filipinos. Today, it has 32
branches strategically located around Metro Manila and key cities around the
country.
          Through the opening of new stores, renovations of major stores, and the
introduction of new merchandising concepts. Shoemart continues to make shopping
as its department store chain an exciting lifestyle experience.



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    2.2 SOURCE OF SUPPLY AND IMPORT FROM :
          United States, Europe, China, Hongkong, Taiwan, Singapore,
Thailand, Malaysia, Japan and Indonesia.

    2.3 PRODUCTS IMPORTED FROM THAILAND :
        Garments and Accessories, Household products and Food products

    2.4 PRODUCTS INTERESTED TO IMPORT FROM THAILAND :
         Additional Garments, household products, health and make-up and other
         Consumer goods.


3. SUMMARY/OPINION OF THAI PRODUCT/ RECOMMENDATION :
          Shoemart, Inc. has a lot of requirements of various products for their
Department Stores and Supermarkets. The company has been importing from
Thailand for almost 20 years of garments, food, etc. which they have good
relationships with their Thai suppliers. Likewise, since the clients of Shoemart is
more on the middle income group, Thai products are acceptable to their customers
because of the prices and quality.
          Officers and Merchandisers as well as their Buyers always attend the Trade
Fairs in Thailand to seek for new Thai products.




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