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Union Square Agency and the Orange Bowl Committee Expand Orange Drive Festival

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Union Square Agency and the Orange Bowl Committee Expand Orange Drive Festival Powered By Docstoc
					Union Square Agency and the Orange Bowl
Committee Expand Orange Drive Festival
March 31, 2011 01:10 PM Eastern Daylight Time 

NEW YORK & MIAMI BEACH, Fla.--(EON: Enhanced Online News)--Union Square Agency (USSE Corp.,
Pink OTC Symbol: UCRP) and the Orange Bowl Committee today announced their plans to expand their jointly
developed Orange Drive Festival in cooperation with the City of Miami Beach.

Orange Drive was launched in South Beach this past December 2010 with a three day series of entertainment
events. Building upon the strong success of the inaugural year, Orange Drive is taking 2011-12 to another level by
bringing bigger talent, bigger media and more hospitality to the beach, and will be rebranded as the Orange Drive
Miami Beach Music Festival.

Its premier location on Ocean Drive makes Orange Drive a highly desirable event that captures the energy,
excitement, sophistication and international flavor that’s prevalent in Miami Beach during the New Year’s timeframe
leading up to the Discover Orange Bowl. Orange Drive Miami Beach Music Festival will bring together some of the
best popular music performers today. In addition to amazing performances, the festival's entertainment village will
buzz with attractions and activities.

Gary Cioffi CEO of Union Square Agency says, “Miami Beach has been one of the top New Year’s destinations for
decades and the Discover Orange Bowl has been a top college football game destination for tens of thousands of
visiting fans every year. The value proposition for holiday vacationers, college football fans, local residents, brands
and media doesn't get better than that offered by Orange Drive Miami Beach Music Festival.” 

In addition to the expanded festival, a premier New Year’s Eve TV Show is planned that will be based in Miami
Beach with Orange Drive as the hub for the show and a whip-around will take viewers to other key New Year’s
Eve venues across the U.S. The main point of differentiation between this and other traditional New Year’s
programs is the ability to integrate television, live events, social media, print and retail promotions in one turnkey
package.

About Orange Drive Miami Beach Music Festival

Orange Drive Miami Beach Music Festival is an intellectual property developed by Union Square Agency and the
Orange Bowl Committee in cooperation with the City of Miami Beach. Taking place during the New Year’s Eve
weekend on South Beach’s Ocean Drive, Orange Drive Miami Beach Music Festival brings together top musical
talent for three days leading up to the Discover Orange Bowl. Visit www.orangedr.com. Become a fan on
Facebook or follow on Twitter @orangedrivefest.

About Union Square Agency

Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries, Union Square
Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and
unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into
unique business opportunities. Services include Intellectual Property Development; Creative and Branding Support;
Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing;
Film & Television Production. www.unionsqagency.com
Safe Harbor of the 1995 Private Securities Litigation Reform Act. Statements that are not historical facts contained
in this press release are forward looking statements involving a number of known and unknown risks, uncertainties
and other factors, which are difficult or impossible to predict, are beyond the control of the Company and may cause
the actual results, performance or achievements of the Company to be materially different from those implied by such
forward looking statements. Readers are cautioned not to place undue reliance on these forward looking statements,
which speak only as of the date of the statement.

Contacts
Union Square Agency
Shawn Garrity, 917-734-0631

				
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