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NEWS
T H I R D Q UA RT E R 2 0 0 4
BHAG DFW Websites Go From Good to Great
What is it?
I
n recent years, DFW Real
Estate Group websites have
The authors of Good to
been very good. Led by its top-
Great encourage Companies
to develop BHAG’s (short ranked welcometodallas.com site,
for Big Hairy Audacious the firm gathered more than a
Goals). Below is the DFW million hits per month, added
Group’s BHAG. numerous new clients and received
To become Dallas/Fort Worth’s regular praise from website ‘surfers’
premiere full-service real estate looking for information about
firm, with nine office locations, Dallas/Fort Worth properties, cities,
250 full-time, fully-trained real schools, builders and more.
estate and loan consultants,
generating a combined $68 million
in annual revenues, by 2010. DFW president Daniel Frank knew
that ‘good’ would not be good
What are we enough, however, when it came to
PASSIONATE about?
Providing consultative solutions
supporting the company’s growth
to a market that suffers from a and commitment to providing
The DFW corporate website at www.thedfwgroup.com, directs visitors to informative websites, resources, and programs.
lack of innovative products great products, services and
and services. resources for its clients. make it more user-friendly. Second what they are looking for.”
What drives our was to develop new sites for our
ECONOMIC engine? “As soon as we read the book, new companies, DFW Funding A final goal of the site, now visible
Developing value-added Good to Great, and committed Solutions, DFW Relo Solutions to anyone who visits
products and services that create ourselves to becoming a great and DFW Corporate Housing www.thedfwgroup.com was to
a demand for our services at Solutions, and to make sure they communicate ‘The DFW
company,” says Frank, “I knew we
non-commodity prices.
would want to overhaul our were all integrated with each other. Difference.’ Frank summarizes
What can we be the BEST websites, and make them even Third was expanding and the difference by saying, “We have
in the world at? better.” improving client resources, such as found that clients want superior
Delivering integrated,
innovative real estate
MLS home search engines, facilities and abilities, professional
services to suburban Working closely with marketing mortgage calculators and City consultation – not salesmanship –
Dallas/Fort Worth clients. vice president, John Prassas, and pages. We wanted to provide more and a genuine ‘one-stop-shopping’
DFW Core Values the firm’s webmaster and design information about our Builder environment. Our company is
firm, MarketNet, Frank and Move up, listing and Investor dedicated to, and literally built
• Create solutions and develop
company tackled the six month programs, as well. So there was around meeting those desires, and
vehicles in the marketplace to
meet clients’ changing demands project, with clear objectives. plenty of work to do, but that’s our difference. We hope the
MarketNet did a great job of new websites make that clear to
• Strive to increase the quality
of customer service on a According to Prassas, “Our first realizing – and surpassing – our everyone who visits, and we invite
daily basis. goal was to improve the ‘look and vision. We hope visitors will enjoy everyone to do so!”
feel’ of the site, graphically, and to their experience, and easily find
• Change the residential real
estate industry through
innovative products
This Quarter’s Spotlight Partner
and services BRENT COLEMAN INSURANCE AGENCY, INC. – The the most affordable and practical insurance solutions to fit their
insurance provider of choice for DFW Real Estate needs," says Brent Coleman, Agent. In an ever volatile insurance
• Deal honestly and openly in market, customers need a professional agency who can offer a sound
all matters
Group: "Our number one priority is to help our customers, understanding of the insurance market and who has the broker
whether mono-policy households, or multi-policy households, find capacity to find the best solutions through a myriad of companies.
The Mortgage Minute
COMMERCIAL PROPERTY CLOSES
Attention Investors! DFW Funding Solutions recently brokered the financing for a 21-unit apartment building purchase in Jacksonville Florida.
At an interest rate of 6.0%, this property will have pre-tax net cash flow of over $3,000 per month! If cash-flow is your top priority, 5+ unit
properties can offer some great monthly income.
5+ UNIT FINANCING OPTIONS
10% down financing of commercial, income-producing properties is THE PROPERTY IS KING
possible with a seller carry back of 10-15%. Many sellers are willing to
A difference between buying SFR investments and 5+ properties is
make a guaranteed rate of return carrying a 2-5 year second mortgage.
that lenders put most emphasis on the cash-flow capabilities of the
Structuring the second with a balloon note gives you even more net
property. The most important ratio to understand when making
monthly cash and when the balloon is due, a simple refinance takes care of
income property loans is the debt service coverage ratio (DSCR).
that note.
The DSCR = Net Operating Income (NOI) / Total Debt Service
(TDS). NOI is the income from a rental property left over after
BRING US YOUR COMMERCIAL DEALS paying all of the operating expenses. TDS = the principal and
interest payments of all loans on the property, not just the first
We work with many commercial lenders so we can find you the best mortgage. Note that taxes and insurance are not included in the
commercial financing for your project. Often, the paperwork and the TDS because they were already accounted for above when we arrived
process is equivalent to the purchase of a SFR investment and commercial at the NOI. The higher the DSCR, the better and a DSCR of 1.2
loans can close almost as quickly. Contact Mark Trotter at or greater is a good.
mark@thedfwgroup.com or 214-540-8808 for more information.
Loan Type Rate Loan Type Rate
Conventional 30 Year Fixed 5.625% Investor 95%, 30 Year Fixed 7.625%
Conventional 20 Year Fixed 5.375% Investor 90%, 30 Year Fixed 6.375%
Conventional 15 Year Fixed 5.125% Investor 80%, 30 Year Fixed 6.25%
Conventional 10 Year Fixed 5.0% Investor 80%, 15 Year Fixed 5.75%
1 Year ARM 4.375% All VA Loans (Rates are the Same as FHA)
3 Year ARM 4.5% Texas Vet Land Board 6.40%
5 Year ARM 5.0% 5 Year ARM, Interest Only 5.25%
7 Year ARM 5.375% 7 Year Balloon 5.375%
10 Year ARM 5.5% 5 Year Balloon 5.125%
FHA 30 Year Fixed 5.75%
FHA 15 Year Fixed 5.25%
(Rates based on 9/29/2004 pricing and are subject to change.)
FHA 1 Year ARM 4.25%
For additional mortgage information please contact
DFW Funding Solutions at (214) 540-8808 or ramsey@thedfwgroup.com.
Call 1-877-865-0665
for an appointment
or visit us at thedfwgroup.com
17177 Preston Road, Suite 160 • Dallas, Texas 75248
(Southwest corner of Preston and McCallum, just north of Campbell Rd.)
DFW FUNDING SOLUTIONS, LLC • DFW REAL ESTATE DALLAS, LLC • BRENT COLMAN INSURANCE AGENCY
PRIME PROPERTIES • STEWART TITLE NORTH TEXAS • DFW CORPORATE HOUSING SOLUTIONS, LLC
