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					 THE
RETAIL ROAD
  to
GLOBAL
    SUCCESS
Integral to our global success, SKECHERS retail stores serve as brand ambassadors,
introducing and reinforcing the SKECHERS image while exposing increasing numbers
of people to our quality product. We aspire to have SKECHERS emissaries in every
metro center of the globe—and we invite international franchise/license partners
to join us in achieving our goal.
About SkECHERS                                                                                                                                                                                                                                          Our History
                                                                                                                                                           Expanding into family footwear, the
                                                                                                                                                           Company introduces SKECHERS
                                                                                                                                                           Kids for boys and girls.




                                                                                                                                                                                                                                  SKECHERS Sport for women launches, led by the
                                                                                                                                                                                                                                  Energy jogger – which has become one of the most
                                                                                                                       SKECHERS takes its first                                                                                   popular styles in SKECHERS’ history.
                                                                                                                       international steps
                                                                                                                       with distributors in
                                                                                                                       Australia, New Zealand,
                                                                                                                       South Africa and Japan.
                                                                                                                       Today, we have more than            SKECHERS amplifies its retail presence with the opening of             SKECHERS becomes a public
                                                                                                                       30 distributors around              its first store in New York. The store later relocates to the          company on the NYSE under
                                                                                                                       the world.                          heart of Times Square; approximately 50,000 pass every day.            the symbol SKX.


                                                                                                                      1994                                1997                                                                    1999
                                                                                                              1992                                1995                                                1998                                2000
                 Born    in a small beachside California community in 1992, SKECHERS has grown from a
                 one-style, one-building company to one of the world’s most sought-after footwear brands.     Capitalizing on the grunge          SKECHERS opens its first retail store in             SKECHERS USA for men and           Britney Spears is the Company’s first international
                                                                                                              trend, SKECHERS starts to           Manhattan Beach, mere feet from its                  women and SKECHERS Sport           celebrity endorsee. Famous faces that have
                 An award-winning company, SKECHERS is now the No. 2 footwear brand in the United             design, market and distribute       corporate headquarters.                              for men launches.                  represented the brand over the years include:
                 States, second only to Nike (according to Sporting Goods Intelligence), and was named        men’s logger boots out of a                                                                                                 Rob Lowe, Matt Dillon, Robert Downey, Jr.,
                 2008 Company of the Year by Footwear Plus.                                                   California beachfront home.                                                                                                 Rick Fox, Christina Aguilera, Carrie Underwood,
                                                                                                              The business soon moves                                                                                                     Ashlee Simpson, and David Cook.
                                                                                                              to its SKECHERS corporate
                 SKECHERS global success stems from its diverse distribution, varied product offering, and    headquarters in downtown
                 unmatched, unparalleled marketing support. With its domestic retail and wholesale business   Manhattan Beach.
                 established and growing, the Company exported its business model around the world,
                 successfully developing an international business that includes 10 subsidiaries, 2 joint
                 ventures and a network of 30 distributors. There are approximately 350 SKECHERS stores
                 around the world, a number that will grow to 400 stores by 2010. Between the hundreds of
                 SKECHERS retail stores and the tens of thousands of wholesale doors distributing a house
                 of diverse brands, it’s clear that SKECHERS is covering the globe, one shoe at a time.

                 A public company since 1999, SKECHERS is on the New York Stock Exchange
                 (NYSE:SKX).




      2                                                                                                                                                                                                                                                                                         3
Our History
                                                                                                                                                                                                                                                                                  Growing business                   Chicago’s State Street
                                                                                                                                                                                                                                                                                  in the Americas,
                                                                                                                                                                                                                                                                                  SKECHERS launches
                                                                                                                                                                                                                                                                                  in Brazil as a subsidiary.

                                                                                                                                                                                                                                                                                  Retail store count passes
                                                                                                                                                                                                                                                                                  200, and includes flagship
                                                                           First distributor-owned store in Tokyo                                                      Madrid
                                                                                                                                                                       Dusseldorf                                                                                                 stores in the prime
                                                                                                                                                                                                                                                                                                                                                              Beijing
                                                                                                                                                                                                                                                                    Dubai
                                                                                                                                                                                                                                                                                  shopping areas of New
                                                                                                                                                                                                                                                                                  York’s Union Square,
                                                                                                                                                                                                                                                                                  Chicago’s State Street
                                                                                                                                                                                                                                                                                  and San Francisco’s Union
                                                                                                                     Times Square
                                                                                                                                                                                                                                                                                  Square, which is now the
                                                                                                                                                                                                                                                                                  largest concept store.
                                                                                                                      The Company exports its business
                                                                                                                      model to Canada and Italy, creating                                                                                                                         Two joint ventures are
                                                              London’s Oxford Street
                                                                                                                      two new subsidiaries.                                                                                                                                       formed: in China, the
                          SKECHERS distributors enter the retail domain with the                                                                                                                                                                                                  world’s most populated
                          first distributor-owned store in Tokyo. Today, Japan has six                                Global tourist spots: The 100th                                                                                                                             country, and in Hong Kong.                                    Hong Kong
                                                                                                                                                                                                                                                     Hollywood & Highland
                          distributor stores.                                                                         retail store opens in Times Square,                                                                                                                         Within the year, 15 retail
                                                                                                                      the largest tourist location in the                                                                   The 150th company-owned                               stores are opened in China
                          SKECHERS goes direct in the United Kingdom, and opens its first                             world. By the end of the year, 125                                                                    retail store and the 50th                             and 6 stores are opened
                          company-owned international retail stores on London’s Oxford                                stores are open. Locations now                                                                        distributor-owned store are                           in Hong Kong. SKECHERS
                                                                                                                                                                                                                                                                                                                                                              San Francisco’s Powell Street
                          Street, the CentrO Mall in Oberhausen, Germany, and in Paris’                               include Madrid, Dusseldorf                                                                            opened. Locations now include                         international store count
                          Les Halles district – for a total of 75 stores worldwide.                                   and Amsterdam.                                                                                        Hollywood & Highland and Dubai.                       now passes 125.


                          2001                                                                                        2003                                             Amsterdam                                            2006                                                  2008
              2000       (Cont’d)                                                      2002                                                                                                           2005                                             2007                                                                                                 2009
              At 50 company-owned retail stores and counting,                          Canada’s first retail store opens                                                                              Reaching a record                                SKECHERS is announced as one of America’s 400 Best                                                   The Company now has approximately 350
              the brand builds its retail base with concept stores                     at Toronto’s Eaton Centre.                                                                                     $1.006 billion in annual                         Big Companies in Forbes – ranking alongside Nike as                                                  retail stores around the world.
              in prime tourist locations, including Universal                          SKECHERS also opens a store                                                                                    revenues, SKECHERS is                            one of 14 companies in the Household and Personal
              CityWalk and 34th Street in New York.                                    in the world’s largest shopping                                                                                named Footwear Plus’                             Products category.                                                                                   Shape Ups by SKECHERS Fitness Group,
                                                                                       venue, Mall of America.                                                                                        “2005 Company of the                                                                                                                                  a revolutionary fitness shoe that helps you
                                                                                                                                                                                                      Year.”                                           SKECHERS store base grows to more than 165 including 11                                              Shape Up While You Walk is launched!
                                                                                                                                                                                                                                                       international locations and another 60 distributor-owned stores.
                                                                                                                                                      Toronto’s Eaton Centre        Mall of America                                                                                                                                                         With 10 SKECHERS stores already in place,
                                                                                       SKECHERS launches the brand in                                                                                                                                                                                                                                       Chile transitions from a distributor to a
                                                                                       Spain, Portugal, Belgium, Austria             European Distribution Center                                                                                                                                                                                           subsidiary, and India joins as a distributor.
                                                                                       and Switzerland, expanding its direct
                                                                                       distribution across Europe with six new                                                                                                                                                                                                                              SKECHERS plans to expand its American
                                                                                       subsidiaries. A 242,000-square-foot                                                                                                                                                                                                                                  distribution center to 1.8 million square
                                                                                       European warehouse opens in Liege,                                                                                                                                                                                                                                   feet in late 2009 to accommodate growth.
                                                                                       Belgium to handle demand in Europe.

                                                                                       SKECHERS builds on its utility                                                                                                                                                               Toronto
                                                                                       footwear heritage, launching                                                                                                                                   Taipei City
                                                                                       SKECHERS Work for men and women
               Herald Square on 34th Street, New York
                                                                                       to meet the needs of the utility and
                                              Universal City, California               service industries. The Company also
                                                                                       introduces SKECHERS Active casual
                                                                                       sneakers for women.




    4                                                                                                                                                                                                                                                                                                                     Vina del Mar, Chile                                                               5
Our Values
                                                        Our House of Brands



                                                        SKECHERS has grown from a single brand in 1992 to a
                                                        house of brands – each with its own personality. What began as
                                                        a lone style of logger boots is now nearly 3,000 SKECHERS
                                                        styles for men, women and kids, including numerous
                                                        signature looks. Trend-savvy men, women and children
                                                        around the world wear our diverse offerings.

                                                        For men and women, we create trend-right product for almost
                                                        every need. We offer lifestyle athletic footwear, performance
                                                        sneakers, casuals, sandals and boots. The looks vary from
                                                        everyday essentials to fashion-forward footwear. The focus is on
             SKECHERS is dedicated to                   comfort, style and design at an affordable price.
             meeting the footwear needs of men,
             women, and kids of all ages. A             SKECHERS also produces slip-resistant and safety-toe
             one-stop shop for consumers around         footwear, as well as fitness footwear for men and women.
             the world, we design and develop
             stylish products that suit those looking   As the largest kids’ footwear brand, we have a comprehensive
             for footwear that’s both fashionable       line of diverse offerings for the younger set. We produce both
             and functional. We strive to make          smaller versions of our key adult shoes and styles that cater to
             our product accessible to all, with        children’s tastes. The colorful lines, which include character- and
             wallet-friendly prices and stores in       superhero-driven styles, consist of sneakers, joggers, casuals,
             cities and towns of all sizes.             sandals and boots.
             Ceaseless in our commitment to our
             customers, SKECHERS cultivates             With an eye for trends, our product is designed to be current
             support from our accounts,                 and to remain in demand season after season. We continually
             international distributors, and now        expand our offerings to include new styles that appeal to
             international franchise partners, to       every demographic, including those in your region.
             meet the demands of the world.




    6                                                                                                                         7
                Focusing on the image of each brand,
Our Marketing
                we employ an aggressive, innovative and
                integrated global marketing plan that                                                    Our International Business
                utilizes multiple mediums for maximum
                impact. Where most effective, we employ                                                  SKECHERS is a brand in demand around the world—our reputation for designing and marketing trend-right
                celebrities as the face of the brand. Other                                              footwear for the entire family at a reasonable price is unmatched.
                times, the focus is on the product or on
                lifestyle shots that embrace the attitude of                                             The international arena has tremendous potential for SKECHERS. Our international business, at 25% of our total sales
                the line.                                                                                in 2008, is poised to capture an even larger share of the market. Though SKECHERS has a strong presence around the
                                                                                                         world, there are still countries and locales where we have brand awareness, but few or no retail stores.
                Thinking globally, yet acting locally, our
                corporate marketing campaigns are adjusted
                to include product and lifestyle imaging that is
                relevant to local markets, benefiting regional
                retail business while maintaining a consistent                                                         350 SkECHERS stores around the world…
                overall brand image.
                                                                                                                       … Upwards of 400 stores in 2010.
                                                                     United Kingdom



                With our approach, we use:
                Print – More than 30 print ads in over 90 unique magazines

                Broadcast Advertising – More than 20 television spots

                Outdoor / Mall Kiosks – Major cities in high-traffic locations

                In-store Displays – Grabbing consumers where they shop

                Trade Shows – Reaching the industry in a big way
                                                                                               Iceland

                 Hong Kong                                                            Canada




                                                                                                                                                                       SKECHERS MARKETS WITH RETAIL STORES

                                                                                                                                                                       SKECHERS MARKETS


     8                                                                                                                                                                                                                          9
Our Franchise/License Store Business



                                       Opportunities are available to be part of our successful international retail strategy.
                                       We have over a decade of world-class retail experience in countries around the
                                       world. Licensees and franchisees benefit from our well-established operations
                                       training and marketing and merchandising processes.

                                       Use our know-how to improve your competitive edge and maximize profit:
                                       	 •	SKECHERS franchise training: We offer brand direction, operating manuals,
                                           and hands-on, in-depth retail sales and customer service practices.

                                       	 •	Merchandising support: Information on regional trends gathered after years
                                           of business in countries around the world allows us to recommend the best
                                           sellers for each area.

                                       Additional support provided for all franchises:                                           Thousand Oaks, California           Tartu, Estonia
                                       	 •	Regional support: Local subsidiaries are available to assist in planning,
                                           standard operating procedures and knowledge of the regional market.

                                       	 •	Inventory guidance: We have developed a sophisticated inventory planning
                                           system to help maximize sales, which is made available to you.

                                       	 •	Store design guidance: You will have access to innovative store designs that
                                           grab customers’ attention and improve sell-through while simplifying
                                           operations. You also will have access to eye-catching in-store displays and
                                           training in SKECHERS Visual Brand Standards.

                                       	 •	Site selection assistance: Site selection education and support will be
                                           provided for you, as well as access to existing broker relationships to secure
                                           ideal locations.

                                       Our stores are located at key malls, outlet centers, high-traffic locations and
                                       tourist destinations. We continually look to open stores in prime metro and
                                       shopping areas.

                                       Concept and outlet store formats are available for international franchising/licensing.




            10                                                                                                                            Valencia, Spain    Hangzhou, China     11
Retail Store Formats                                                                                                                                                   Livingston, Scotland




                                                                                                                 Outlet Stores
                                                                                                                 The most value-oriented of all
                                                                                                                 SKECHERS retail stores are our outlet
                                                                                                                 stores. An excellent way to move
                                                                                                                 product, outlet stores feature a
                                                                                                                 self-serve layout, with the product in
                                                                                                                 varying sizes and colorways out on the
                                                                                                                 floor for the customer. SKECHERS
                                                                                                                 outlet stores are found in major
                             Phoenix, Arizona                                                                    premium outlet centers.


                                                Concept Stores                                                   Store sizes range from 180 square
                                                                                                                 meters to more than 300 square meters.                    Cairns, Australia

                                                Our concept stores are in more than 35 countries around
                                                the world and offer the most popular and cutting-edge
                                                styles that suit the market. A carefully selected assortment
                                                of SKECHERS Men’s, Women’s, and Kids’ footwear are
                                                showcased on eye-catching in-store displays. SKECHERS
                                                concept stores are in hip shopping districts and malls such
                                                as London’s Oxford Street, Paris’ Les Halles, and Las
                                                Vegas’s Fashion Show Mall.

                                                Store sizes range from 100 square meters to more than
                                                250 square meters.
                       West Edmonton, Canada

                                                                                                                                           Atlantic City, New Jersey        Houston, Texas




      12                Panama City, Panama                                                          Hong Kong                                                                                 13
                                                                                                                                                          Our family-friendly image is reflected in various graphics throughout the store, which are placed adjacent to the product to illustrate
                                                                                                                                                          the categories. We also change out these images two times a year to keep the look fresh.
Store Layout Overview




                                                                                                                                                          Shoes are displayed on a neutral, well-lit wall or on floor tables   Women’s product typically is featured on the right side of the store,
                                                                                                                                                          that create a natural customer flow. Both display types allow        or the longest wall, and is approximately 50% of the styles shown.
                                                                                                                                                          consumers access to the product for closer examination.




                                                                                                                                                          Men’s product usually is grouped on the left section of the store,   Upon entering the store, the consumer usually faces the focal wall
                                                                                                                                                          and is approximately 30% of the styles shown. Kids’ product          behind the cash desk, which includes eye-catching visual elements
                                                                                                                                                          often is found near the rear of the store adjacent to the cash       like the SKECHERS logo and SKECHERS commercials playing on
                                                                                                                                                          wrap, and is approximately 20% of the styles shown.                  a large plasma TV.
                        The store front is topped with the signature “Performance S” Logo marquee sign. The window fixture displays 30 to 40 styles and
       14               is illuminated internally with under-shelf lighting and additional front lighting.                                                                                                                                                                                        15
French/Français



                  A propos de SKECHERS                                                Magasins franchisés / sous licence
                  Fondée dans une petite communauté balnéaire de                      Saisissez l’occasion de participer au succès de notre
                  Califor nie en 1992, SKECHERS a évolué d’une                        stratégie de vente. Jouissant de plus de dix ans d’expérience
                  entreprise occupant un seul bâtiment et proposant un                internationale dans le domaine de la vente au détail, nous
                  modèle unique à une des marques de chaussures les                   sommes présents dans le monde entier. Les franchisés
                  plus prisées au monde. SKECHERS est aujourd’hui la                  et titulaires de licences bénéficient de nos formations
                  2e marque de chaussures aux Etats-Unis, devancée                    opérationnelles, ainsi que de nos processus éprouvés en
                  uniquement par Nike (selon Sporting Goods Intelligence).            matière de marketing et de techniques de vente.
                  Cette société primée a été nommée 2008 Entreprise de
                  l’année par le magazine Footwear Plus.                              Appuyez-vous sur notre savoir-faire pour améliorer votre
                                                                                      compétitivité et optimiser vos bénéfices :
                  SKECHERS doit son succès international à sa distribution            	  •	 Formation	des	franchisés	SKECHERS	
                  diversifiée, à son offre de produits variée et au soutien inégalé   	  •	 Aide	relative	aux	techniques	de	vente	
                  qu’elle offre en matière de marketing. Ayant implanté et
                  développé son activité de commerce de détail et de gros             	  •	 Soutien	régional	
                  au niveau national, l’entreprise a exporté son modèle               	  •	 Assistance	en	matière	de	gestion	des	stocks	
                  commercial à travers le monde, devenant un groupe                   	  •	 Conseils	d’aménagement	des	magasins	
                  international qui comprend 10 filiales, 2 joint-ventures et un      	  •	 Aide	relative	au	choix	du	site	
                  réseau de 30 distributeurs. Il existe environ 350 magasins
                  SKECHERS dans le monde, chiffre qui atteindra 400                   Nos magasins sont situés dans des points stratégiques
                  d’ici 2010. Au vu des centaines de magasins de détail               clés tels que des centres commerciaux, des centres
                  SKECHERS et des dizaines de milliers de grossistes                  de magasins d’usine, des lieux très fréquentés et des
                  distribuant des marques diverses, il est clair que                  destinations touristiques. Nous cherchons continuellement
                  SKECHERS est en train de couvrir la planète, chaussure
                                                                                      à ouvrir de nouveaux magasins dans des zones urbaines et
                  après chaussure.
                                                                                      commerciales de premier ordre.
                  SKECHERS est cotée à la Bourse de New York depuis
                                                                                      Il existe des possibilités de contrats de franchise/licence
                  1999, sous le symbole SKX.
                                                                                      pour des magasins d’usine et des magasins concept.




     16                                                                                                                                               17
German/Deutsch


                                                                              Unser Franchise- /
                 Über SKECHERS                                                Lizenz-Handels-Konzept
                 SKECHERS wurde 1992 in einer kleinen kalifornischen          Sie haben die Möglichkeit Teil unserer erfolgreichen
                 Strandgemeinde gegründet und hat sich von einem              Geschäftsstrategie zu werden. Wir haben seit mehr als
                 Unternehmen mit anfangs nur einer Produktlinie und einem     einer Dekade erstklassige Verkaufserfahrung in vielen
                 einzigen Geschäftsgebäude zu einer der gefragtesten          Ländern der Welt. Lizenz- und Franchisenehmer profitieren
                 Schuhmarken der Welt entwickelt. Vielfach prämiert ist       von unseren gut etablierten Schulungs-, Marketing- und
                 SKECHERS heute nach Nike die Nummer 2 der Footwear           Merchandising Prozessen.
                 Brands in den USA (laut „Sporting Goods Intelligence“) und
                 wurde von der Fachzeitschrift „Footwear Plus“ zur „2008      Nutzen Sie unser Know-How, um Ihren Wettbewerbs-Vorteil
                 Company of the Year“ gewählt.                                auszubauen und Ihren Gewinn zu maximieren:
                                                                              	   •	 SKECHERS	Franchise	Schulungen	
                 SKECHERS’ weltweiter Erfolg basiert auf den vielfältigen     	   •	 Merchandising	Unterstützung
                 Vertriebskanälen, den breit gefächerten Produkten
                 und einem unschlagbaren Marketingeinsatz. Durch die          	   •	 Regionale	Betreuung
                 erfolgreiche Einführung und das stetige Wachstum sowohl      	   •	 Richtlinien	zur	Sortiments-Auswahl
                 des Einzel-, als auch des Großhandels in den USA, konnte     	   •	 Richtlinien	für	die	Ladeneinrichtung
                 das Unternehmen sein Geschäftsmodell in die ganze Welt
                                                                              	   •	 Unterstützung	bei	der	Wahl	des	Standortes
                 exportieren. Heute besteht der internationale Vertrieb aus
                 zehn Tochter- und zwei Beteiligungsunternehmen, sowie
                                                                              Unsere Läden befinden sich in Einkaufspassagen,
                 30 Distributoren.
                                                                              Outlet Centern und Fußgängerzonen. Wir sind ständig
                                                                              auf der Suche nach weiteren erstklassigen Standorten für
                 Es gibt etwa 350 SKECHERS-Läden weltweit. Bis 2010
                                                                              Geschäftseröffnungen.
                 dürfte diese Zahl bis auf 400 angewachsen sein. Bereits
                 heute wird das Produktportfolio von SKECHERS, das eine
                                                                              Wahlweise bieten wir Concept- und Outlet-Stores als
                 Vielzahl verschiedener Marken beinhaltet, von Hunderten
                                                                              Franchise- oder Lizenzunternehmung.
                 von SKECHERS-Geschäften und Zehntausenden von
                 Handelspartnern vertrieben. Eines Tages wird SKECHERS
                 auf dem gesamten Globus Schuhe verkaufen, getreu dem
                 Motto – immer den richtigen Schuh zur richtigen Zeit.

                 Seit 1999 ist SKECHERS Aktiengesellschaft und wird an
                 der New Yorker Börse gehandelt (NYSE:SKX).




    18                                                                                                                                    19
Italian/Italiano



                                                                                    Il nostro Business per il Franchising
                   A Proposito di SKECHERS                                          e per i negozi autorizzati
                   Nata nel 1992, in una piccola comunità in California a due       C’è la grande opportunità di far parte della nostra strategia
                   passi dalla spiaggia, SKECHERS è cresciuta partendo              di successo in ambito Retail. In questo campo vantiamo
                   da uno style, dall’ essere un’ Azienda in un unico edificio,     un’esperienza decennale in tutto il mondo. I licenziatari
                   fino a diventare uno dei Brand più seguiti nel mondo delle       e i negozi in franchising possono usufruire della nostra
                   calzature. SKECHERS è un’azienda pluri premiata ed e’ il         consolidata esperienza e dei nostri collaudati processi in
                   brand numero due negli Stati Uniti, secondo solo a Nike          termini di training, marketing e merchandising.
                   (fonte: Sporting Goods Intelligence) ed e’ stata nominata
                   “Azienda dell’anno” dal giornaleFootwear Plus.                   Utilizzate il nostro Know –how per migliorare il vostro
                                                                                    vantaggio competitivo e massimizzare i profitti:
                   Il successo globale di SKECHERS deriva dalla sua                 	     •	 Training	SKECHERS	per	gli	affiliati
                   distribuzione variegata, dall’ ampia proposta di prodot-         	     •	 Supporto	per	l’	assortimento	e	per	il	merchandising	
                   ti e dall’ incredibile e irraggiungibile supporto in termini
                   di Marketing. Con i suoi negozi negli USA e con la               	     •	 Supporto	mirato	in	termini	di	area	geografica
                   distribuzione globale, l’ Azienda ha esportato il proprio        	     •	 Assistenza	per	le	giacenze
                   modello di Business in tutto il mondo, sviluppando con           	     •	 Assistenza	per	il	design	del	negozio
                   successo un Business internazioale che include 10 filiali,       	     •	 Assistenza	per	la	selezione	della	location	più	adatta
                   due joint venture e un network di 30 distributori. Ci sono
                   circa 350 negozi SKECHERS in tutto il mondo, un numero           I nostri negozi sono presenti nei maggiori centri
                   destinato ad arrivare a 400 entro il 2010. Tra le centinaia di   commerciali, outlet, location ad alto traffico e luoghi di
                   negozi SKECHERS e le decine di migliaia di punti vendita         grande visibilità e afflusso turisitico.
                   che vendono SKECHERS e’ chiaro che si tratta di un brand
                   che,con la sua ampia offerta di marchi, è presente in tutto il   Siamo costantemente alla ricerca di opportunità per aprire
                   mondo, conquistato scarpa per scarpa .                           punti vendita nelle maggiori città e nelle migliori aree
                                                                                    commerciali.
                   SKECHERS è un’ Azienda pubblica dal 1999 ed è quotata
                   alla borsa valori di New York (NYSE:SKX).




     20                                                                                                                                              21
Portuguese/Portugues
                  ^




                                                                                      O nosso sistema de franchising
                       Sobre a SKECHERS                                               e de licenças
                       Nascida numa pequena comunidade costeira da                    Oportunidades disponíveis para pertencer à nossa rede
                       Califórnia, a SKECHERS cresceu de uma empresa local            de lojas. Contamos com mais de 10 anos de experiência
                       baseada num único modelo de sapatos, para uma das              no desenvolvimento da nossa própria rede de pontos de
                       marcas de calçado mais desejadas em todo o mundo. Com          venda, nos mais variados países do mundo. Franchisados
                       diversos prémios atribuídos, a SKECHERS é actualmente a        e licenciados beneficiam do nosso comprovado sistema de
                       marca nº 2 nos Estados Unidos da América, apenas atrás         formação, operações, marketing e merchandising.
                       da Nike (de acordo com a Sporting Goods Intelligence) e foi
                       nomeada 2008 Empresa do Ano pela Footwear Plus.                Aproveite-se do nosso know-how para melhorar a sua
                                                                                      competitividade e maximizar o seu benefício:
                       O sucesso da SKECHERS à escala global deriva da sua            	   •	 Formação	do	franquiado	Skechers	
                       distribuição multi-canal, oferta variada de produtos, e        	   •	 Apoio	em	merchandising	
                       inigualável, e sem paralelo apoio de marketing. Com a
                       sua rede de lojas e o seu negócio de venda grossista no        	   •	 Apoio	local	contínuo	
                       mercado interno consolidado e em crescimento, a                	   •	 Gestão	de	stocks	
                       Companhia exportou o seu modelo de negócio para todo           	   •	 Assessoria	no	projecto/design	de	lojas	
                       o mundo, desenvolvendo com sucesso uma actividade              	   •	 Assessoria	na	selecção	e	localização	das	lojas	
                       internacional que inclui 10 subsidiárias, 2 joint-ventures e
                       uma rede de 30 distribuidores. Existem, actualmente, cerca     As nossas lojas estão localizadas em centros comerciais
                       de 350 lojas SKECHERS em todo o mundo, um número               importantes, centros de cidades, ruas de maior tráfego e
                       que irá atingir as 400 em 2010. Entre centenas de lojas        destinos turísticos. Estamos continuamente à procura de
                       SKECHERS e dezenas de milhar de lojas multi-marca              localizações privilegiadas em zonas comerciais.
                       distribuindo um universo diversificado de marcas, está claro
                       que a SKECHERS tem cobertura à escala planetária.
                                                                                      Os formatos de Concept Stores e Outlet estão disponíveis
                                                                                      para Franchising e Licenças.
                       Desde 1999 que a SKECHERS está cotada na bolsa de
                       Nova Iorque (NYSE:SKX).




       22                                                                                                                                        23
Spanish/Espanol



                                                                                Nuestro Negocio de Franquicias
                  Acerca de SKECHERS                                            y Licencias
                  Nacida en 1992 en California, junto a la playa, SKECHERS      Oportunidades disponibles para ser socio en nuestro
                  ha crecido hasta convertirse en una de las marcas de          exitoso proyecto de red de tiendas. Contamos con más de
                  calzado más apreciadas en todo el mundo. SKECHERS,            10 años de experiencia en el desarrollo de nuestra propia
                  empresa que ha sido premiada en reiteradas ocasiones,         red de tiendas en diferentes países de todo el mundo.
                  es actualmente la marca de calzado Nº2 en los EE.UU,
                  siendo superada sólo por Nike (según Sporting Goods           Aprovéchese de nuestro know-how para mejorar su
                  Intelligenie) y ha sido de nuevo nombrada 2008 empresa        competitividad y maximizar el beneficio:
                  del año por la revista americana Footwear Plus.               	   •	 Formación	del	Franquiciado	SKECHERS
                                                                                	   •	 Asesoramiento	de	producto
                  El éxito mundial de SKECHERS se debe principalmente a
                  su amplia distribución, a una variada oferta de producto,     	   •	 Soporte	local
                  y a su inigualable soporte de Marketing. Con su modelo        	   •	 Asesoramiento	de	inventarios
                  de negocio ya establecido y en crecimiento, la compañía       	   •	 Asesoramiento	en	el	diseño	de	tiendas
                  ha exportado su modelo de negocio a todo el mundo,
                                                                                	   •	 Asesoramiento	en	la	localización	de	tiendas
                  desarrollándolo con un gran éxito internacional.
                  Actualmente cuenta con 10 subsidiarias, 2 Joint Ventures y
                                                                                Nuestras tiendas están localizadas en centros comerciales
                  una red de 30 distribuidores alrededor de todo el mundo. En
                                                                                importantes, zonas céntricas, calles de mucho tránsito y
                  la actualidad hay unas 35º tiendas SKECHERS repartidas
                                                                                destinos turísticos. Estamos contínuamente buscando
                  por todo el mundo, y llegarán a las 400 tiendas para 2010.
                                                                                localizaciones claves en zonas comerciales.
                  Con cientos de tiendas SKECHERS por todo el mundo y
                  con miles de puntos de venta distribuyendo cada una de
                                                                                Los formatos de Concept Stores y Outlet están disponibles
                  sus marcas, queda claro que SKECHERS está presente en
                                                                                para Franquicias y Licencias.
                  todo el mundo, con un zapato para cada ocasión.

                  SKCHERS, compañía que cotiza bajo el nombre SKX en la
                  bolsa de New York (NYSE) desde 1999.




     24                                                                                                                                     25
Contact Information


                      SKECHERS USA, Inc.
                      228 Manhattan Beach Blvd.
                      Manhattan Beach, CA 90266
                      1.310.318.3100
                      1.800.456.3627
                      retaillicensing@skechers.com
SKECHERS USA, INC.
228 MANHATTAN BEACH BLVD.
MANHATTAN BEACH, CA 90266

				
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