Orbis SA SWOT Analysis & Company Profile by BusinessReview

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									Orbis S.A.

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Orbis S.A.: SWOT Analysis & Company
Profile



Reference code: TT0023CP

Published: Jun 2010




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Orbis S.A. - SWOT Profile                                                           Page 1
Orbis S.A.

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Orbis S.A. - Company Overview

Orbis S.A. (Orbis) is one of the biggest tourism and hotel groups in Poland and Central Europe. Orbis S.A. is a parent
company of Orbis Group. The group provides services in the hotel, domestic and international coach transport, travel
agent, tour operator, car rental and lease and games of chance sectors. The Group operates through various subsidiaries
and affiliates, which include Hekon Hotele Ekonomiczne SA, Orbis Kontrakty sp. z o.o., PBP Orbis sp. z.o.o., Orbis
Transport sp. z o.o., and Orbis Casino sp. z o.o. Orbis S.A. operates 41 hotels under the brand names, Novotel, Mercure,
Sofitel, Orbis Hotels and Holiday Inn. The group is headquartered at Warsaw, Poland.


Financial Performance

The company reported revenues of (Polish Zloty) PLN 1,175.61 million during the fiscal year ended December 2008, an
increase of 0.97% over 2007. The operating profit of the company was PLN 60.74 million during the fiscal year 2008, a
decrease of 70.96% from 2007. The net profit of the company was PLN 26.52 million during the fiscal year 2008, a
decrease of 82.83% from 2007.




Orbis S.A. - Key Facts

Orbis S.A., Key Facts

                                  ul Bracka, 16, Warsaw, , 00-028,
                                                                     Ticker Symbol, Stock
Corporate Address:                Poland
                                                                                                ORB (Warsaw Stock Exchange)
                                                                     Exchange



Telephone                         + 48 22 8293939                    No. of Employees           3,195



Fax                               + 48 22 8273301                    Financial Year End         December



URL                               www.copaair.com                    Revenue (in PLN Million)   1,176.00


                                  Leisure and Arts , Transport and
Industry                          Logistics
                                                                   Revenue (in USD Million)     500.43



Locations                         Poland

Source: Annual Report, Company Website, Primary and Secondary Research




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Orbis S.A. - SWOT Profile                                                                                           Page 2
Orbis S.A.

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Orbis S.A. - Business Description

Orbis S.A. (Orbis) operates as the parent company of Orbis Group. The group’s core business activities include provision
of hotel and catering services, including accompanying services; organization and services related to tourism in Poland
and abroad; and organization of transport using all modes of transportation.

Orbis S.A. operates 41 hotels located in 27 towns, cities and resorts in Poland. It has an operating capacity of 8,323
rooms. These hotels are operated under the brands Novotel, Sofitel, Mercure, Orbis Hotels and Holiday Inn. Orbit S.A.
also manages two hotels under a management contract – Mercure Fryderyk Chopin in Warsaw and Sofitel Wroclaw. It
also owns seven hotel buildings which operate under the brand Etap and one hotel operating under the brand Mercure.

Through these hotels, the company offers a comprehensive range of food and beverages, along with professionally
equipped conference halls and business centers. The hotels also feature recreational facilities and spa.

Orbis S.A. along with Hekon-Hotele Ekonomiczne S.A., UAB Hekon and Orbis Kontrakty Sp. z o.o. jointly form the Orbis
Hotel Group. The Orbis Hotel Group is the largest hotel network in Poland and Central Europe. The group operates 60
hotels altogether and manages three properties. Apart from this, the Group also includes hotels operating under the
brands, Ibis and Etap.

The group hotel offers services of 5-star to 1-star standard, with a majority in the 3-star category. Out of the total rooms
held by the Group, 30% is owned by Novotel, 29% by Orbis Hotels, 17% by Mercure, 11% by Ibis, 4% each by Sofitel and
Etap, 3% by Holiday Inn and 2% by Vilnius.

The Group operates through various subsidiaries and affiliates, which include Hekon Hotele Ekonomiczne SA, Orbis
Kontrakty sp. z o.o., PBP Orbis sp. z.o.o., Orbis Transport sp. z o.o., and Orbis Casino sp. z o.o. Hekon Hotele
Ekonomiczne SA is engaged in hotel management, while Orbis Kontrakty sp. z o.o. is active in hotel supply management.
PBP Orbis sp. z.o.o. operates with the two brands namely, Orbis Travel and Orbis Transport, which are engaged into
domestic and international travel services. Orbis Transport sp. z o.o. is engaged into passenger bus services, car rental
and parking lots management. Orbis Casino sp. z o.o. operates ten casinos and five gaming clubs.




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Orbis S.A. - SWOT Profile                                                                                          Page 3
Orbis S.A.

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Orbis S.A. - Major Products and Services

Orbis S.A. principally opertes in the hotel and tourism sector. The company’s key services include the following:

Orbis S.A., Major Products and Services
Hotels

Catering Services

Domestic and Foreign Travel Services

Transport Services

Coach Routes

Casino Services

Sofitel

Novotel

Mercure

Ibis

Etap

Orbis Hotels

Holiday Inn
Source: Annual Report, Company Website, Primary and Secondary Research




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Orbis S.A. - SWOT Profile                                                                                           Page 4
Orbis S.A.

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Orbis S.A. - History

Orbis S.A., History

    Year                Event type                                                    Description


   2008      Others                             Accor raised its stake in the Orbis group to 50%.


   2000      Others                             Accor, the third hotel network in the world, became the company’s individual investor.


   1999      Others                             The state treasury reduced its stake in Orbis to less than 50%.


   1997      Stock Listings/IPO                 The company was listed on the Warsaw Stock Exchange.


   1993      Corporate Changes/Expansions Orbis spun off Polskie Biuro Podrozy Orbis Travel and Orbis Transport as two entities.


   1991      Ownership Changes                  The company underwent transformation into a State Treasury-owned company.


                                          The company was transformed into the Przedsiebiorstwo Panstwowe Orbis, which
   1947      Corporate Changes/Expansions began to expand its national hotel network and provide travel and transportation
                                          services.


   1933      Corporate Changes/Expansions The company’s corporate office was shifted to Warsaw.


   1930      Others                       
								
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