Orbis S.A.
_________________________________________________________________________________
Orbis S.A.: SWOT Analysis & Company
Profile
Reference code: TT0023CP
Published: Jun 2010
Business Review
John Carpenter House
7 Carmelite Street
London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813
___________________________________________________________________________________________
Orbis S.A. - SWOT Profile Page 1
Orbis S.A.
__________________________________________________________________________________________
Orbis S.A. - Company Overview
Orbis S.A. (Orbis) is one of the biggest tourism and hotel groups in Poland and Central Europe. Orbis S.A. is a parent
company of Orbis Group. The group provides services in the hotel, domestic and international coach transport, travel
agent, tour operator, car rental and lease and games of chance sectors. The Group operates through various subsidiaries
and affiliates, which include Hekon Hotele Ekonomiczne SA, Orbis Kontrakty sp. z o.o., PBP Orbis sp. z.o.o., Orbis
Transport sp. z o.o., and Orbis Casino sp. z o.o. Orbis S.A. operates 41 hotels under the brand names, Novotel, Mercure,
Sofitel, Orbis Hotels and Holiday Inn. The group is headquartered at Warsaw, Poland.
Financial Performance
The company reported revenues of (Polish Zloty) PLN 1,175.61 million during the fiscal year ended December 2008, an
increase of 0.97% over 2007. The operating profit of the company was PLN 60.74 million during the fiscal year 2008, a
decrease of 70.96% from 2007. The net profit of the company was PLN 26.52 million during the fiscal year 2008, a
decrease of 82.83% from 2007.
Orbis S.A. - Key Facts
Orbis S.A., Key Facts
ul Bracka, 16, Warsaw, , 00-028,
Ticker Symbol, Stock
Corporate Address: Poland
ORB (Warsaw Stock Exchange)
Exchange
Telephone + 48 22 8293939 No. of Employees 3,195
Fax + 48 22 8273301 Financial Year End December
URL www.copaair.com Revenue (in PLN Million) 1,176.00
Leisure and Arts , Transport and
Industry Logistics
Revenue (in USD Million) 500.43
Locations Poland
Source: Annual Report, Company Website, Primary and Secondary Research
___________________________________________________________________________________________
Orbis S.A. - SWOT Profile Page 2
Orbis S.A.
__________________________________________________________________________________________
Orbis S.A. - Business Description
Orbis S.A. (Orbis) operates as the parent company of Orbis Group. The group’s core business activities include provision
of hotel and catering services, including accompanying services; organization and services related to tourism in Poland
and abroad; and organization of transport using all modes of transportation.
Orbis S.A. operates 41 hotels located in 27 towns, cities and resorts in Poland. It has an operating capacity of 8,323
rooms. These hotels are operated under the brands Novotel, Sofitel, Mercure, Orbis Hotels and Holiday Inn. Orbit S.A.
also manages two hotels under a management contract – Mercure Fryderyk Chopin in Warsaw and Sofitel Wroclaw. It
also owns seven hotel buildings which operate under the brand Etap and one hotel operating under the brand Mercure.
Through these hotels, the company offers a comprehensive range of food and beverages, along with professionally
equipped conference halls and business centers. The hotels also feature recreational facilities and spa.
Orbis S.A. along with Hekon-Hotele Ekonomiczne S.A., UAB Hekon and Orbis Kontrakty Sp. z o.o. jointly form the Orbis
Hotel Group. The Orbis Hotel Group is the largest hotel network in Poland and Central Europe. The group operates 60
hotels altogether and manages three properties. Apart from this, the Group also includes hotels operating under the
brands, Ibis and Etap.
The group hotel offers services of 5-star to 1-star standard, with a majority in the 3-star category. Out of the total rooms
held by the Group, 30% is owned by Novotel, 29% by Orbis Hotels, 17% by Mercure, 11% by Ibis, 4% each by Sofitel and
Etap, 3% by Holiday Inn and 2% by Vilnius.
The Group operates through various subsidiaries and affiliates, which include Hekon Hotele Ekonomiczne SA, Orbis
Kontrakty sp. z o.o., PBP Orbis sp. z.o.o., Orbis Transport sp. z o.o., and Orbis Casino sp. z o.o. Hekon Hotele
Ekonomiczne SA is engaged in hotel management, while Orbis Kontrakty sp. z o.o. is active in hotel supply management.
PBP Orbis sp. z.o.o. operates with the two brands namely, Orbis Travel and Orbis Transport, which are engaged into
domestic and international travel services. Orbis Transport sp. z o.o. is engaged into passenger bus services, car rental
and parking lots management. Orbis Casino sp. z o.o. operates ten casinos and five gaming clubs.
___________________________________________________________________________________________
Orbis S.A. - SWOT Profile Page 3
Orbis S.A.
__________________________________________________________________________________________
Orbis S.A. - Major Products and Services
Orbis S.A. principally opertes in the hotel and tourism sector. The company’s key services include the following:
Orbis S.A., Major Products and Services
Hotels
Catering Services
Domestic and Foreign Travel Services
Transport Services
Coach Routes
Casino Services
Sofitel
Novotel
Mercure
Ibis
Etap
Orbis Hotels
Holiday Inn
Source: Annual Report, Company Website, Primary and Secondary Research
___________________________________________________________________________________________
Orbis S.A. - SWOT Profile Page 4
Orbis S.A.
__________________________________________________________________________________________
Orbis S.A. - History
Orbis S.A., History
Year Event type Description
2008 Others Accor raised its stake in the Orbis group to 50%.
2000 Others Accor, the third hotel network in the world, became the company’s individual investor.
1999 Others The state treasury reduced its stake in Orbis to less than 50%.
1997 Stock Listings/IPO The company was listed on the Warsaw Stock Exchange.
1993 Corporate Changes/Expansions Orbis spun off Polskie Biuro Podrozy Orbis Travel and Orbis Transport as two entities.
1991 Ownership Changes The company underwent transformation into a State Treasury-owned company.
The company was transformed into the Przedsiebiorstwo Panstwowe Orbis, which
1947 Corporate Changes/Expansions began to expand its national hotel network and provide travel and transportation
services.
1933 Corporate Changes/Expansions The company’s corporate office was shifted to Warsaw.
1930 Others