Laguna Resorts & Hotels Public Company Limited SWOT Analysis & Company Profile

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					Laguna Resorts & Hotels Public Company Limited

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Laguna Resorts & Hotels Public Company
Limited: SWOT Analysis & Company Profile



Reference code: TT0019CP

Published: Nov 2010




Business Review
John Carpenter House
7 Carmelite Street
London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813



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Laguna Resorts & Hotels Public Company Limited -                                    Page 1
SWOT Profile
Laguna Resorts & Hotels Public Company Limited

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Laguna Resorts & Hotels Public Company Limited - Company Overview

Laguna Resorts & Hotels Public Company Limited (Laguna) and its subsidiaries is involved in the hotel business and
property development. The company operates through three reportable business segments namely: hotel operations,
property development and office rental. It principally conducts its operations in Thailand. Additionally, the company
through its subsidiaries engages in operating a golf club, sales of merchandise, office and resort rental, property
development and sale of holiday club memberships. Banyan Tree Holdings Limited based in Singapore is its major
shareholder. Laguna is headquartered in Bangkok, Thailand and employs 4,016 people.

The company recorded revenues of BAHT 7,009.5 million during the fiscal year ended December 2007, an increase of
16.9% over 2006. The operating profit of the company was BAHT 1,644.27 million during the fiscal year 2007, an increase
of 16.8% over 2006. The net profit of the company was BAHT 1,289.56 million during the fiscal year 2007, an increase of
15.9% over 2006.




Laguna Resorts & Hotels Public Company Limited - Key Facts

Laguna Resorts & Hotels Public Company Limited, Key Facts
                                  Thai Wah Tower I, 6th, 22nd-
                                  24rd floor 21/11, 21/12B, 21/13,
                                  21/65B, 21/67, 21/68A,             Ticker Symbol, Stock   LRH (Stock Exchange of
Corporate Address:                                                                          Thailand (Bangkok))
                                                                     Exchange
                                  Tungmahamek, Sathorn, ,
                                  10120, Thailand


Telephone                         + 660 2677 4455                    No. of Employees       4,016



Fax                               + 660 2285 0980                    Financial Year End     December



URL                               www.lagunaresorts.com



Industry                          Leisure and Arts



Locations                         Thailand

Source: Annual Report, Company Website, Primary and Secondary Research




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Laguna Resorts & Hotels Public Company Limited - SWOT                                                                Page 2
Profile
Laguna Resorts & Hotels Public Company Limited

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Laguna Resorts & Hotels Public Company Limited - Business Description

Laguna is a Thailand based hospitality company. The company and its subsidiaries is engaged in hotel operations as well
as property development. Its subsidiaries is also involved in operating a golf club named Laguna Phuket Golf Club; sales
of merchandise, Banyan Tree Gallery; office and resort rental, property development and sale of holiday club
memberships. Laguna has investment in overseas international hotels and resorts.

The company operates through three reportable business segments: hotel operations, property development and office
rental.

Its hotel operations are carried out through Laguna Phuket Hotels. Within Laguna Phuket, there are 5 hotels which the
company either owns or has an ownership stake: Banyan Tree Phuket, which has 148 exclusive villas. Dusit Laguna
Resort that provides beachfront accommodation in 226 rooms and suites. Sheraton Grande Laguna Phuket features 419
rooms, suites and villas. Laguna Beach Resort has 254 rooms and suites and is owner operated. Laguna Holiday Club
Phuket Resort, a resort for members of the Laguna Holiday Club with 79 suites in three room types. Additionally, Laguna
Phuket offers facilities such as Allamanda Laguna Phuket, Laguna Phuket Golf Club, Quest Laguna Phuket Adventure,
Canal Village Laguna Shopping, Banyan Tree and Angsana Gallery, and Laguna Wedding Chapel. Further, the company
also holds hotels and resorts outside of Phuket, Thailand including Banyan Tree Bangkok, and Banyan Tree Lijiang. This
segment accounted for 58.8% of the company’s total revenues during the fiscal year 2007.

Laguna’s property development business owns, develops and sells lands, residential and commercial properties that are
situated within a resort or hotel property. Further, it also provides holiday club memberships on annual subscription at the
various club properties as well as at over 4,000 resorts in more than 100 countries. During the fiscal year 2007, this
segment accounted for 40.2% of its total revenues.

The company’s office rental business division owns and commercializes properties on rental basis for office usage. Thai
Wah Tower I, is one of the very first office condominium buildings in Bangkok. Subsequently, Thai Wah Tower II was
opened in 1995. The company intends to transform the major office portion of the tower II into hotel facilities in next two
years. This segment accounted for 1% of Laguna’s total revenues during the fiscal year 2007.

Additionally, it invests in overseas regions through Tropical Resorts Limited (TRL) and TRL Investment Limited (TRLI) that
operates luxury resorts around the Pacific Rim area and the investments in hotels and resorts overseas.

In December 2006, Laguna opened Banyan Tree Lijiang through a joint venture company in China between Laguna
Banyan Tree Limited and Banyan Tree Holdings Limited. This facility features 55 luxurious villas, restaurants, bar, spa
complex, gallery shop, gym, treks and tours. Currently, the company owns 49.04% interest in the property.

The company holds a 60% interest in Laguna Beach Club Limited as well as 49% shareholding in Laguna Excursions
Limited.




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Laguna Resorts & Hotels Public Company Limited - SWOT                                                              Page 3
Profile
Laguna Resorts & Hotels Public Company Limited

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Laguna Resorts & Hotels Public Company Limited - Major Products and Services

Laguna is principally engaged in the hotel business and property development. The company’s key products and services
include the following:

Laguna Resorts & Hotels Public Company Limited, Major Products and Services
Products:

Hotels

Property Development

Brands:

Laguna Phuket

Banyan Tree Bangkok

Banyan Tree Phuket

Sheraton Grande Laguna Phuket

Dusit Laguna Resort

Allamanda Laguna Phuket

Laguna Holiday Club Phuket Resort Hotel

Laguna Beach Resort

Laguna Phuket Golf Club

Quest Laguna Phuket Adventure

Canal Village

Laguna Property Sales

The Wedding Chapel

Laguna Service Company Limited

Laguna Chiang Rai
Source: Annual Report, Company Website, Primary and Secondary Research




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Laguna Resorts & Hotels Public Company Limited - SWOT                                                         Page 4
Profile
Laguna Resorts & Hotels Public Company Limited

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Laguna Resorts & Hotels Public Company Limited - History

Laguna Resorts & Hotels Public Company Limited, History

    Year                Event type                                                    Description


                                                Laguna entered into joint venture with People’s Republic of China and invested in
   2006      Contracts/Agreements
                                                Banyan Tree Lijiang during 2006.


   2006      New Products/Services              Further, in 2006, the company opened Laguna Holiday Club Phuket Resort.


				
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