Deutsche Lufthansa AG SWOT Analysis & Company Profile by BusinessReview

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									Deutsche Lufthansa AG

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Deutsche Lufthansa AG: SWOT Analysis &
Company Profile



Reference code: TT0011CP

Published: Aug 2010




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Deutsche Lufthansa AG - SWOT Profile                                                Page 1
Deutsche Lufthansa AG

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Deutsche Lufthansa AG - Company Overview

Deutsche Lufthansa AG (Deutsche Lufthansa) is one of the world’s leading airlines. The company is a global aviation
group consisting of nearly 400 subsidiaries and associated companies. The company's fleet comprises Boeing 747-400,
Airbus A340-600, Airbus A340-300, Airbus A330-300, Airbus A300-600SR, Airbus A321-100/-200, Airbus A320-200,
Airbus A319-100, Boeing 737-300, Boeing 737-500, Avro RJ85, CRJ900, CRJ700, CRJ200 and MD 11F. Besides
passenger transportation, the company is also engaged in providing logistics, MRO, Catering and IT Services. However,
passenger transportation is the company’s core business activity. The company operates across Europe, North America,
Asia/Pacific, Middle East, Central and South America, and Africa. The company is headquartered in Frankfurt, Germany.

In August 2009, the merger of Lufthansa and the Austrian Airlines Group received the approval from the European
Commission.


Financial Performance

The company reported revenues of (Euro) EUR 24,870.00 million during the fiscal year ended December 2008, an
increase of 10.9% over 2007. The operating profit of the company was EUR 1,354.00 million during the fiscal year 2008, a
decrease of 1.7% from 2007. The net profit of the company was EUR 599.00 million during the fiscal year 2008, a
decrease of 63.8% from 2007.




Deutsche Lufthansa AG - Key Facts

Deutsche Lufthansa AG, Key Facts

                                  Von-Gablenz-Strasse 2-6,
                                                                    Ticker Symbol, Stock
Corporate Address:                Cologne, , 50679, Germany
                                                                                               LHA (XETRA)
                                                                    Exchange



Telephone                         + 49 69 6960                      No. of Employees           105,499



Fax                               + 49 69 69633022                  Financial Year End         December


                                  www.lufthansa.comonlineportallh
URL                               _comdehomepage?comm
                                                                  Revenue (in EUR Million)     26,839.00



Industry                          Transport and Logistics           Revenue (in USD Million)   39,469.12



Locations                         Germany

Source: Annual Report, Company Website, Primary and Secondary Research




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Deutsche Lufthansa AG - SWOT Profile                                                                            Page 2
Deutsche Lufthansa AG

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Deutsche Lufthansa AG - Business Description

Deutsche Lufthansa is a globally operating aviation company that comprises of approximately 400 companies as well as
subsidiaries. The company operates through five reportable business segments namely: Passenger Transportation,
Logistics, MRO, Catering and IT Services.

The Passenger Transportation business segment is the core business activity of Deutsche Lufthansa. This segment
includes SWISS, Lufthansa Passenger Airlines, and Germanwings, as well as the equity investments in JetBlue, British
Midland (bmi) and SunExpress. Lufthansa and SWISS together serve 242 destinations across 87 countries. During 2008,
this segment generated EUR 17,730 million, which is an increase of 15.4% in comparison to 2007.

Deutsche Lufthansa’s Logistics segment is operated by Lufthansa Cargo AG (Lufthansa Cargo), its wholly owned
subsidiary. Lufthansa Cargo, provides cargo services across 300 destinations globally. In the fiscal year 2008, Lufthansa
Cargo transported about 1.7 million tonnes of freight and mail. Lufthansa Cargo serves all three air freight product
segments including, the standard segment with td.Pro, the express segment with td.Flash and the specialized segment.
During 2008, this segment generated EUR 2,882 million, which is an increase of 6% in comparison to 2007.

The company is among the world’s leading providers of Maintenance, Repair and Overhaul services (MRO) for
commercial airlines. The MRO services provide services through Lufthansa Technik, which is divided into six product
divisions, Maintenance, Aircraft Overhaul, Engines, Components, Landing Gear, and Completion and maintenance for
VIP aircraft. The major maintenance centers are located in Frankfurt, Munich and Berlin. The MRO group comprises of 32
technical maintenance operators across the world. Also, the company has direct and indirect stakes in 56 companies.
Since 2008, the company has included the engine overhaul operations of Qantas Airways Ltd. in Melbourne, Australia.
During 2008, this segment generated EUR 2,216 million, which is an increase of 1.4% in comparison to 2007.

Its Catering segment is involved in offering airline catering services and on board solutions. The on board services offered
include procurement, development and logistics of on-board service articles for the management of all upstream and
downstream on-board service processes. LSG Lufthansa Service Holding AG is one of the world’s largest provider of in-
flight caterer, which operates under the brand name of LSG Sky Chefs. The group consists of 124 companies and has
200 facilities across 49 countries. During 2008, this segment generated EUR 1,763 million, which is a decrease of 5.7% in
comparison to 2007.

The company’s Information Technology (IT) services segment provides IT services for the airline and aviation sectors
through the Lufthansa Systems group. The IT services offered includes advisory work, applications development,
implementation, and complete IT outsourcing. Also, it provides IT product which enables them to increase their efficiency
and cost effectiveness. The Lufthansa Systems provides an array of IT solutions through its five divisions: Airline
Management Solutions, Passenger Airline Solutions, Airline Operations Solutions, Industry Solutions and Infrastructure
Services for airlines as well as other companies to run their infrastructure. It serves companies in the fields of health,
logistics care, media and financial services. During 2008, this segment generated EUR 279 million, which is a decrease of
0.7% in comparison to 2007.

The Service and Financial Companies includes all financial and services companies which provide support for the
operations of the Lufthansa Group. These companies includes Lufthansa AirPlus Servicekarten GmbH (AirPlus),
Lufthansa Flight Training GmbH and Lufthansa Commercial Holding among others. In April 2008, Deutsche Lufthansa
sold its equity investment in the ground handling company, GlobeGround Berlin GmbH, held indirectly by Lufthansa
Commercial Holding, to the WISAG Group.

Deutsche Lufthansa classifies its geographic segments into six regions, namely, Europe including Germany, North
America, Asia/Pacific, Middle East, Central and South America, Africa and Other.

In July 2009, the company along with Brussels started codeshare flights on selected long-haul routes. Launch of the
flights was initiated by their agreement to expand their networks to each other's passengers.




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Deutsche Lufthansa AG - SWOT Profile                                                                               Page 3
Deutsche Lufthansa AG

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Deutsche Lufthansa AG - Major Products and Services

Deutsche Lufthansa is engaged in providing aviation services. Passenger Transportation is the company’s core business
activity. The company’s key services include the following:

Deutsche Lufthansa AG, Major Products and Services
Services:

Information Technology (IT) Services

Maintenance, Repair and Overhaul (MRO)

Logistics Services

Passenger Transportation Services

Catering Services

Brand:

LSG Sky Chefs
Source: Annual Report, Company Website, Primary and Secondary Research




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Deutsche Lufthansa AG - SWOT Profile                                                                          Page 4
Deutsche Lufthansa AG

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