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Polycom, Inc. _________________________________________________________________________________ Polycom, Inc.: SWOT Analysis & Company Profile Reference code: TC0011CP Published: Jan 2011 Business Review John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0) 20 7936 6400 Fax: +44 (0) 20 7336 6813 ___________________________________________________________________________________________ Polycom, Inc. - SWOT Profile Page 1 Polycom, Inc. __________________________________________________________________________________________ Polycom, Inc. - Company Overview Polycom, Inc. (Polycom) is one of the leading unified communication solutions providers in the US. The company is principally engaged in the provision of a range of voice, video, and telepresence communications. It also provides video and voice media servers and network management solutions. Polycam has more than 600 issued or pending approval patents and over 15 million lines of active code across its product portfolio. The company manages its business operations under three reportable segments namely, Video Communications Solutions, Voice Communications Solutions and Services. Polycom manages its operations in different parts of the world including the US, Canada, Europe, Middle East and Africa, Caribbean and Latin America and Asia. Polycom is headquartered in Pleasanton (California), the US. Financial Performance The company reported revenues of (U.S. Dollars) USD 966.98 million during the fiscal year ended December 2009, a decrease of 9.57% from 2008. The operating profit of the company was USD 69.64 million during the fiscal year 2009, a decrease of 26.01% from 2008. The net profit of the company was USD 49.88 million during the fiscal year 2009, a decrease of 34.11% from 2008. Polycom, Inc. - Key Facts Polycom, Inc., Key Facts 4750 Willow Road, Pleasanton, California (CA), 94588, United Ticker Symbol, Stock Corporate Address: PLCM (NASDAQ) Exchange States Telephone + 1 925 9246000 No. of Employees 2,693 Fax + 1 925 9246100 Financial Year End December URL www.polycom.com Revenue (in USD Million) 966.98 Technology and Industry Communications Australia, Hong Kong Special Administrative Region of China, India, Republic of Korea, Singapore, Taiwan, Thailand, Asia-Pacific, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Locations Romania, Russian Federation, Spain, Sweden, Switzerland, United Kingdom, Europe, Israel, Middle East and Africa, Canada, United States, North America, Argentina, Brazil, Chile, Mexico, Peru, South and Central America Source: Annual Report, Company Website, Primary and Secondary Research ___________________________________________________________________________________________ Polycom, Inc. - SWOT Profile Page 2 Polycom, Inc. __________________________________________________________________________________________ Polycom, Inc. - Business Description Polycom is a US based technology company that provides a diversified set of communications solutions. It provides solutions to connect and communicate from the personal desktops, meeting rooms, class rooms, and mobile settings to various government, enterprise, education, and healthcare customers. The company partners with leading Unified Communications (UC) providers such as Avaya, Broasoft, Cisco Systems, HP, Juniper, Microsoft, Siemens, and IBM to offers an open and interoperable collaborative solutions to large global enterprises and organizations. Polycom employs 2,693 people. Polycom conducts its business activities under three reportable segments namely, Video Communication Solutions, Voice Communications Solutions, and Services. The Video Communications Solutions segment is engaged in the provision of a broad spectrum of video conferencing collaboration products from entry level to professional high definition products to all meeting rooms ranging from small offices to large boardrooms and auditoriums. This segment also provides a broad range of network infrastructure hardware and software to facilitate video, voice and data conferencing and collaboration solutions to telecommunications service providers, businesses, and to various governmental and educational institutions. The Video Communications Solutions segment offers a wide range of telepresence solutions, video conference systems, management applications, security and remote access solutions, and other accessories under Polycom HDX series, Polycom VSX series, and Polycom QDX series. Under HD series the company provides different products namely, Polycom HDX 9000 Series, Polycom HDX 8000 Series, Polycom HDX 7000 Series and Polycom HDX Media Center, as room conferencing requirement. Polycom offers HD video conferencing systems like Polycom HDX 4000 series and Polycom Converged Management Application (CMA) desktop. It also provides telepresence solutions in a broad array of configurations such as eight or 16-foot high definition picture views, high definition sound and EyeConnect technology. During the fiscal year 2009, the Video Communications segment contributed 54% towards the total revenues of the company, generating USD 523.35 million, a decrease of 6.56% over the previous year. The company’s Voice Communications Solutions segment provides a comprehensive range of voice communications products which could enhance business communications in the conference room, on the desktop and in mobile applications. It maintains strategic technology relationship with 3Com, Adtran, Alcatel-Lucent, Avaya, BroadSoft, Cisco, Digium, Interactive Intelligence, Metaswitch, Nortel, Sphere Communications, Sylantro, and so on, for VoIP call managers. It designs a range of desktop phones under the SoundPoint series on the basis of Session Initiation Protocol (SIP). It also supplies the Polycom Communicator Speakerphone for the PC-based Voice and Video over IP (V2oIP) and Voice over Instant Messaging (VoIM) markets. The SpectraLink Wi-Fi products support the communication requirements of vertical market segments like healthcare, retail, manufacturing and hospitality. During the fiscal year 2009, the Voice Communications Solutions segment contributed 27.7% towards the total revenues of the company, generating USD 268.16 million, a decrease of 24.18% over the previous year. The Service segment of the company is engaged in the provision of a wide range of service and support to resellers and end-user customers. It offers maintenance programs; integration services such as education, consulting, design and project management services. The company is specialized in the provision of consulting services such as planning and needs analysis for end-users and design services, such as room design and custom solutions; and project management, installation and training. During the fiscal year 2009, the Services segment contributed 18% towards the total revenues of the company, generating USD 175.45 million, a decrease of 12.8% over the previous year. The company markets and sells its communication products through a broad network of channel partners such as value- added resellers, distributors, service providers, strategic partners, and retailers. Polycom distributes voice and video endpoint products through warehouses located in Hong Kong, Netherlands, Thailand, and Tracy, California. It distributes telepresence products directly from manufacturing locations in Israel, China, Colorado and Thailand. Polycom is continuously engaged in the research and development of new architectures, improvement of existing products, and develop new products to obtain technological competitiveness. During the fiscal year 2009, the company spent USD 117.6 million, which is equal to 12% of its total revenue in 2009. The company operates in five geographic regions namely, the US, Canada, Europe, Middle East and Africa, Caribbean and Latin America and Asia. During the fiscal year 2009, the company reported revenues of USD 460.69 million from the US region, followed by USD 44.04 million from Canada, USD 240 million from Europe, Middle East and Africa, USD 190.46 million from Asia, and USD 31.78 million from Caribbean and Latin America. Recently, the company launched a portfolio of Unified Communications Professional Services through Polycom Global Services, Polycom Open Collaboration Network partners, and certified Polycom partners to help customers successfully integrate Polycom voice and visual communications solutions. It also signed an expanded global agreement with HP, where Polycom’s complete portfolio of voice and video technologies will be sold by HP. In addition, the company also expanded its relationship with Avaya to jointly develop and market integrated video, voice and collaboration solutions. ___________________________________________________________________________________________ Polycom, Inc. - SWOT Profile Page 3 Polycom, Inc. __________________________________________________________________________________________ Polycom, Inc. - Major Products and Servic
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