SATO Corporation SWOT Analysis & Company Profile by BusinessReview

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									SATO Corporation

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SATO Corporation: SWOT Analysis &
Company Profile



Reference code: PK0133CP

Published: Nov 2010




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SATO Corporation - SWOT Profile                                                     Page 1
SATO Corporation

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SATO Corporation - Company Overview

SATO Corporation (SATO) is a Japan-based company engaged in manufacturing and selling of electronic printers, hand
labelers and other products. . The Company operates in two business segments: Hardware Product Business and
Consumer Product Business. Its products include electronic printer labels and tags, carbon ribbons, IC tags and labels,
and magnetic cards, as well as hand labeler labels, primary labels, cosmetic labels, and scale labels. The company also
offers electronic printers consisting of electronic bar code printers label printer-applicators, and label-applicators, as well
as software for printers; and hand labelers comprising one-line hand labelers and multiline hand labelers. In addition, it
provides personal computers, scanners, and nylon pin tags. It has operations in Japan, North America, Europe, Asia, and
Oceania markets. The company is headquartered in Tokyo, Japan.


Financial Performance

The company reported revenue of JPY 74,917 million during the year 2010. The company's revenue grew at a CAGR of
2.09% during the period 2006-2010 with a year on year growth of -4.15% over fiscal year 2009. During the fiscal year
2010, its operating margin was 3.17% as against the operating margin of 0.09% during the fiscal year 2009. Moreover,
during the fiscal year 2010, the company’s net profit margin was 1.05% as against the net profit margin of 2.63% during
the fiscal year 2009.




SATO Corporation - Key Facts

SATO Corporation, Key Facts

                                  4-9-10 Ebisu, Shibuya-ku, , 150-
                                                                     Ticker Symbol, Stock        6287 (The Tokyo Stock
Corporate Address:                0013, Japan                                                    Exchange)
                                                                     Exchange



Telephone                         + 81 3 54493100                    No. of Employees            3,610



Fax                               + 81 3 37979218                    Financial Year End          March



URL                               www.sato.co.jp                     Revenue (in JPY Million)    74,917.00



Industry                          Paper and Packaging                Revenue (in USD Million)    800.22

                                  Australia, China, Japan, Malaysia, New Zealand, Singapore, Vietnam, Belgium, France, Germany,
                                  Italy, Poland, Spain, Sweden, Switzerland, United Kingdom, United States, Argentina, Australia,
Locations
                                  China, Japan, Malaysia, New Zealand, Singapore, Vietnam, Belgium, France, Germany, Italy,
                                  Poland, Spain, Sweden, Switzerland, United Kingdom, United States, Argentina
Source: Annual Report, Company Website, Primary and Secondary Research




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SATO Corporation - SWOT Profile                                                                                          Page 2
SATO Corporation

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SATO Corporation - Business Description

SATO Corporation (SATO) is a Japan-based company engaged in manufacturing and selling of electronic printers, hand
labelers and other products. The Company operates in two business segments: Hardware Product Business and
Consumer Product Business. The company operates through its subsidiaries and as of March, 2010, it had approximately
33 subsidiaries and overseas market.

Its product portfolio includes various types of electronic printers and hand labelers like electronic printer labels, carbon
ribbons, integrated circuit (IC) labels, and magnetic cards, as well as hand labeler labels, primary labels, cosmetic labels,
and scale labels, IC tags and labels, labels, seals, tags, tickets, ribbons and magnetic cards. The Hardware product
segment of the company contributed 38% to the total revenues and the Consumable product segment of the company
generated JPY 46,553 million contributing 62% to the total revenue.

Additionally, it also has auto-identification systems based on barcodes, two-dimensional codes, RFID and other
technology. It is also engaged in development, manufacturing and sale of hardware, software and supply products. It has
businesses related to manpower dispatch, employment agency, cargo delivery, electronic equipment inspection and
assembly, the maintenance of electronic printers, the construction, application and management of intellectual property
(IP), as well as the development of application software.

Geographically, the company is divided into four broad regions namely: Japan, America, Europe and Asia Pacific. The
maximum revenue was generated from its domestic market or Japan which contributed almost 76% of the total revenues
followed by Europe, America and Asia Pacific which contributed 9%, 8% and 7% respectively.

The company recently upgraded its business model and has recently developed Data Collection Systems (DCS) &
Labeling, an unique business model that offers total solutions ranging from hardware, software, and media supplies to
maintenance support. This model would bring in labor saving and resource saving to customer operations and will also
preserve the environment.




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SATO Corporation - SWOT Profile                                                                                     Page 3
SATO Corporation

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SATO Corporation - Major Products and Services

SATO Corporation (SATO) is a Japan-based company engaged in manufacturing and selling of electronic and
automacted machines. Its products include:

SATO Corporation, Major Products and Services
Products:

Electronic Printers

Hand Labelers

Electronic Printer Labels

Carbon Ribbons

Integrated Circuit Labels

Primary Labels

Magnetic Cards

Cosmetic Labels

Scale Labels

IC Tags and Labels

Seals

Tickets

Auto-identification Systems

Barcodes

Two-dimensional codes

RFID

Electronic Equipment Inspection
Source: Annual Report, Company Website, Primary and Secondary Research




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SATO Corporation - SWOT Profile                                                                           Page 4
SATO Corporation

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SATO Corporation - History

SATO Corporation, History

   Year              Event type                                                 Description


   2010    Others                           The company's headquarters moved to Meguro-ward, Tokyo.


                                            SATO AMERICA, acquired NODOS Corporation of Argentina which is now known as
   2010    Acquisitions/Mergers/Takeovers
                                            SATO ARGENTINA


                                            The company acquired SANKYO PRINTING a label production and sales company as
   2010    Acquisitions/Mergers/Takeovers
                                            a subsidiary.


                                            Integrated management functions of SATO INTERNATIONAL’s overseas operations
   2009    Corporate Changes/Expansions
                                            into Japanese headquarters.


   2009    Acquisitions/Mergers/Takeovers The company acquired INOUT a software development company as a subsidiary.


   2007    Acquisitions/Mergers/Takeovers SAT
								
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