SATO Corporation
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SATO Corporation: SWOT Analysis &
Company Profile
Reference code: PK0133CP
Published: Nov 2010
Business Review
John Carpenter House
7 Carmelite Street
London EC4Y 0BS
United Kingdom
Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813
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SATO Corporation - SWOT Profile Page 1
SATO Corporation
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SATO Corporation - Company Overview
SATO Corporation (SATO) is a Japan-based company engaged in manufacturing and selling of electronic printers, hand
labelers and other products. . The Company operates in two business segments: Hardware Product Business and
Consumer Product Business. Its products include electronic printer labels and tags, carbon ribbons, IC tags and labels,
and magnetic cards, as well as hand labeler labels, primary labels, cosmetic labels, and scale labels. The company also
offers electronic printers consisting of electronic bar code printers label printer-applicators, and label-applicators, as well
as software for printers; and hand labelers comprising one-line hand labelers and multiline hand labelers. In addition, it
provides personal computers, scanners, and nylon pin tags. It has operations in Japan, North America, Europe, Asia, and
Oceania markets. The company is headquartered in Tokyo, Japan.
Financial Performance
The company reported revenue of JPY 74,917 million during the year 2010. The company's revenue grew at a CAGR of
2.09% during the period 2006-2010 with a year on year growth of -4.15% over fiscal year 2009. During the fiscal year
2010, its operating margin was 3.17% as against the operating margin of 0.09% during the fiscal year 2009. Moreover,
during the fiscal year 2010, the company’s net profit margin was 1.05% as against the net profit margin of 2.63% during
the fiscal year 2009.
SATO Corporation - Key Facts
SATO Corporation, Key Facts
4-9-10 Ebisu, Shibuya-ku, , 150-
Ticker Symbol, Stock 6287 (The Tokyo Stock
Corporate Address: 0013, Japan Exchange)
Exchange
Telephone + 81 3 54493100 No. of Employees 3,610
Fax + 81 3 37979218 Financial Year End March
URL www.sato.co.jp Revenue (in JPY Million) 74,917.00
Industry Paper and Packaging Revenue (in USD Million) 800.22
Australia, China, Japan, Malaysia, New Zealand, Singapore, Vietnam, Belgium, France, Germany,
Italy, Poland, Spain, Sweden, Switzerland, United Kingdom, United States, Argentina, Australia,
Locations
China, Japan, Malaysia, New Zealand, Singapore, Vietnam, Belgium, France, Germany, Italy,
Poland, Spain, Sweden, Switzerland, United Kingdom, United States, Argentina
Source: Annual Report, Company Website, Primary and Secondary Research
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SATO Corporation - SWOT Profile Page 2
SATO Corporation
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SATO Corporation - Business Description
SATO Corporation (SATO) is a Japan-based company engaged in manufacturing and selling of electronic printers, hand
labelers and other products. The Company operates in two business segments: Hardware Product Business and
Consumer Product Business. The company operates through its subsidiaries and as of March, 2010, it had approximately
33 subsidiaries and overseas market.
Its product portfolio includes various types of electronic printers and hand labelers like electronic printer labels, carbon
ribbons, integrated circuit (IC) labels, and magnetic cards, as well as hand labeler labels, primary labels, cosmetic labels,
and scale labels, IC tags and labels, labels, seals, tags, tickets, ribbons and magnetic cards. The Hardware product
segment of the company contributed 38% to the total revenues and the Consumable product segment of the company
generated JPY 46,553 million contributing 62% to the total revenue.
Additionally, it also has auto-identification systems based on barcodes, two-dimensional codes, RFID and other
technology. It is also engaged in development, manufacturing and sale of hardware, software and supply products. It has
businesses related to manpower dispatch, employment agency, cargo delivery, electronic equipment inspection and
assembly, the maintenance of electronic printers, the construction, application and management of intellectual property
(IP), as well as the development of application software.
Geographically, the company is divided into four broad regions namely: Japan, America, Europe and Asia Pacific. The
maximum revenue was generated from its domestic market or Japan which contributed almost 76% of the total revenues
followed by Europe, America and Asia Pacific which contributed 9%, 8% and 7% respectively.
The company recently upgraded its business model and has recently developed Data Collection Systems (DCS) &
Labeling, an unique business model that offers total solutions ranging from hardware, software, and media supplies to
maintenance support. This model would bring in labor saving and resource saving to customer operations and will also
preserve the environment.
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SATO Corporation - SWOT Profile Page 3
SATO Corporation
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SATO Corporation - Major Products and Services
SATO Corporation (SATO) is a Japan-based company engaged in manufacturing and selling of electronic and
automacted machines. Its products include:
SATO Corporation, Major Products and Services
Products:
Electronic Printers
Hand Labelers
Electronic Printer Labels
Carbon Ribbons
Integrated Circuit Labels
Primary Labels
Magnetic Cards
Cosmetic Labels
Scale Labels
IC Tags and Labels
Seals
Tickets
Auto-identification Systems
Barcodes
Two-dimensional codes
RFID
Electronic Equipment Inspection
Source: Annual Report, Company Website, Primary and Secondary Research
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SATO Corporation - SWOT Profile Page 4
SATO Corporation
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SATO Corporation - History
SATO Corporation, History
Year Event type Description
2010 Others The company's headquarters moved to Meguro-ward, Tokyo.
SATO AMERICA, acquired NODOS Corporation of Argentina which is now known as
2010 Acquisitions/Mergers/Takeovers
SATO ARGENTINA
The company acquired SANKYO PRINTING a label production and sales company as
2010 Acquisitions/Mergers/Takeovers
a subsidiary.
Integrated management functions of SATO INTERNATIONAL’s overseas operations
2009 Corporate Changes/Expansions
into Japanese headquarters.
2009 Acquisitions/Mergers/Takeovers The company acquired INOUT a software development company as a subsidiary.
2007 Acquisitions/Mergers/Takeovers SAT