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Hostess Brands, Inc. _________________________________________________________________________________ Hostess Brands, Inc.: SWOT Analysis & Company Profile Reference code: CS0097CP Published: Sep 2010 Business Review John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0) 20 7936 6400 Fax: +44 (0) 20 7336 6813 ___________________________________________________________________________________________ Hostess Brands, Inc. - SWOT Profile Page 1 Hostess Brands, Inc. __________________________________________________________________________________________ Hostess Brands, Inc. - Company Overview Hostess Brands, Inc. (Hostess) formerly known as Interstate Bakeries Corporation, is one of US’ largest wholesale bakers and distributors of fresh baked bread and sweet goods. Hostess offers a variety of products including breads, buns, rolls, croutons, stuffing, dressings, snakes cakes, donuts and other related products under a number of well-known national and regional brand names. Major brands offered by the company include Wonder, Hostess, Dolly Madison, Merita, Nature’s Pride, Home Pride and Drake’s. Hostess, through its direct route system and about 700 bakery outlets, distributes its products across the US. It operates 39 bakeries and about 600 distribution centers that cater to various food outlets on about 6,000 delivery routes. The company is headquartered in Irving, Texas, the US. Hostess Brands, Inc. - Key Facts Hostess Brands, Inc., Key Facts 6031 Connection Drive, Irving, Texas (TX), 75039, United Ticker Symbol, Stock Corporate Address: N/A Exchange States Telephone + 1 972 5324500 No. of Employees 21,000 Fax + 1 972 8927694 Financial Year End N/A URL www.hostessbrands.com Revenue (in USD Million) N/A Industry Consumer Packaged Goods Locations United States Source: Annual Report, Company Website, Primary and Secondary Research ___________________________________________________________________________________________ Hostess Brands, Inc. - SWOT Profile Page 2 Hostess Brands, Inc. __________________________________________________________________________________________ Hostess Brands, Inc. - Business Description Hostess Brands, Inc. (Hostess) formerly known as Interstate Bakeries Corporation is a US based company and one of the largest wholesale bakers and distributors of fresh bakery products, fresh delivered bread and snack cakes in the US. It employs 21,000 people. The company manufactures, markets and distributes breads, buns, rolls, croutons, stuffing, snakes cakes, donuts and other related products under various national and regional brand names. It offers cakes and other sweet snacks under Dolly, Hostess and Drakes brands; loaves, rolls and other types of breads under Beefsteak, Butternut, Eddy’s, Home Pride, J.J. Nissen, Merita, Cotton’s Holsum, Holsum, Millbrook, Nature’s Pride, Bread duJour, Sweetheart and Wonder. The company also sells croutons and stuffing under the Mrs. Cubbison's and Marie Callender's brands. In addition, it bakes and delivers breads under Colombo, DiCarlo, Standish Farms, Good Hearth and Sun-Maid brands. The company’s Home Pride wheat bread is a leading wheat bread brand while Wonder bread is one of the leading white bread brands in the US. Its Hostess products, including Ding Dongs, HoHos and Twinkies, are among the leading snack cake products sold in the US. Hostess operates its business through three divisions, namely, Route sales, Outlet sales and Direct sales. The Route sales division collectively comprises various operations of manufacturing, distributing and sale of fresh baked goods through direct store delivery system. The Outlet sales division comprised of four regions, which sells baked goods and other food items directly to consumers through company-operated outlet locations. The company’s Direct sales division consists of its direct warehouse shipment program that ships bulk packaged sweet goods and dry products, including croutons and stuffing mix directly to customer-owned distribution centers and public warehouses for distribution. The company operates 39 bakeries and about 600 distribution centers to delivers fresh baked goods on about 6,000 delivery routes. It also distributes these products through its about 700 bakery outlet stores. The company sells majority of its bread through supermarkets and national mass merchandisers, and its sweet goods through supermarkets, national mass merchandisers and convenience stores. The company filed for bankruptcy protection in 2004. In February 2009, Hostess emerged from bankruptcy as a stand- alone company. The company gained financing commitments worth USD 130 million from IBC Investors I LLC, an affiliate of the private equity firm Ripplewood Holdings LLC. The company also has revolving loan commitments worth USD 125 million from General Electric Capital Corp. and GE Capital Markets Inc. and USD 344 million term loan-secured credit facility arranged with Monarch Master Funding Ltd. and Silver Point Finance LLC. Recently, the company unveiled the Sandwich Wonder-izer, a new online tool, which enables consumers to create unique sandwich combinations from a list of over 120 ingredients, ranging from cheddar cheese to cucumbers and sprouts to salami. Also, the company launched new Hostess Breakfast Classics, a convenient and familiar assortment of muffins, honey buns, cinnamon rolls and danishes. Further, it also introduced Wonder Smartwhite, a new bread with the taste and soft texture of white bread but with the fiber of 100% whole wheat bread. ___________________________________________________________________________________________ Hostess Brands, Inc. - SWOT Profile Page 3 Hostess Brands, Inc. __________________________________________________________________________________________ Hostess Brands, Inc. - Major Products and Services Hostess Brands, Inc. is one of the US' largest wholesale bakers a
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