Home & Garden Products Retailing in
Bulgaria: Market Databook to 2015
Market Databook Report
Reference code: RT0070DB
Published: March 2011
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© ICD Research. This report is a licensed product and is not to be photocopied
TABLE OF CONTENTS
TABLE OF CONTENTS
1 INTRODUCTION ..................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................... 5
1.2 Definitions ........................................................................................................................................ 5
1.3 Summary Methodology .................................................................................................................... 8
2 Home & Garden Products Category Group in Bulgaria ................................................... 10
2.1 Category Group Analysis ................................................................................................................10
2.1.1 Market Dynamics ...................................................................................................................................... 11
2.1.2 Sales Analysis 2005-10 ............................................................................................................................ 12
2.1.3 Segmentation by Category 2005-10 ......................................................................................................... 13
2.1.4 Sales Forecast 2010-15............................................................................................................................ 14
2.1.5 Segmentation Forecast by Category 2010-15 .......................................................................................... 15
2.2 Category Analysis – Home & Garden Products ...............................................................................16
2.2.1 Gardening and Outdoor Living Category Sales Value 2005-10 ............................................................... 16
2.2.2 Gardening and Outdoor Living Category Sales Value Forecast 2010-15 ................................................ 17
2.2.3 Home Improvement Category Sales Value 2005-10 ................................................................................ 18
2.2.4 Home Improvement Category Sales Value Forecast 2010-15 ................................................................. 19
2.2.5 Homewares Category Sales Value 2005-10 ............................................................................................ 20
2.2.6 Homewares Category Sales Value Forecast 2010-15 ............................................................................. 21
3 APPENDIX ............................................................................................................................ 22
3.1 Contact Us ......................................................................................................................................22
3.2 About ICD Research .......................................................................................................................22
3.3 Disclaimer .......................................................................................................................................22
Home & Garden Products Retailing in Bulgaria: Market Databook to 2015 Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 2
TABLE OF CONTENTS
LIST OF TABLES
Table 1: ICD Research Retail Channel Definitions ......................................................................................................................5
Table 2: ICD Research Retail Category Definitions .....................................................................................................................6
Table 3: Bulgaria - Home & Garden Products Sales Value (US$ Billion), 2005-10 .......................................................................12
Table 4: Bulgaria - Home & Garden Products Segmentation, Sales by Category (US$ Billion), 2005-10.....................................13
Table 5: Bulgaria - Home & Garden Products Forecast Sales Value (US$ Billion), 2010-15 ........................................................14
Table 6: Bulgaria - Home & Garden Products Segmentation, Sales Forecast by Category (US$ Billion), 2010-15 ......................15
Table 7: Bulgaria - Gardening and Outdoor Living Category Sales Value (US$ Billion), 2005-10 ................................................16
Table 8: Bulgaria - Gardening and Outdoor Living Category Sales Value Forecast (US$ Billion), 2010-15 .................................17
Table 9: Bulgaria - Home Improvement Category Sales Value (US$ Billion), 2005-10 .................................................................18
Table 10: Bulgaria - Home Improvement Category Sales Value Forecast (US$ billion), 2010-15 ................................................19
Table 11: Bulgaria - Homewares Category Sales Value (US$ Billion), 2005-10 ...........................................................................20
Table 12: Bulgaria - Homewares Category Sales Value Forecast (US$ Billion), 2010-15 ............................................................21
Home & Garden Products Retailing in Bulgaria: Market Databook to 2015 Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 3
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Bulgaria - Home & Garden Products Category Group Market Dynamics by Category (%), 2005-15 .............................11
Figure 2: Bulgaria - Home & Garden Products Sales Value (US$ Billion), 2005-10......................................................................12
Figure 3: Bulgaria - Home & Garden Products Segmentation, Sales by Category, 2005-10 ........................................................13
Figure 4: Bulgaria - Home & Garden Products Forecast Sales Value (US$ Billion), 2010-15 .......................................................14
Figure 5: Bulgaria - Home & Garden Products Segmentation, Sales Forecast by Category (%), 2010-15 ...................................15
Figure 6: Bulgaria - Gardening and Outdoor Living Category Sales Value (US$ Billion), 2005-10 ...............................................16
Figure 7: Bulgaria - Gardening and Outdoor Living Category Sales Value Forecast (US$ Billion), 2010-15 ................................17
Figure 8: Bulgaria - Home Improvement Category Sales Value (US$ Billion), 2005-10................................................................18
Figure 9: Bulgaria - Home Improvement Category Sales Value Forecast (US$ Billion), 2010-15 .................................................19
Figure 10: Bulgaria - Homewares Category Sales Value (US$ Billion), 2005-10 ..........................................................................20
Figure 11: Bulgaria - Homewares Category Sales Value Forecast (US$ Billion), 2010-15 ...........................................................21
Home & Garden Products Retailing in Bulgaria: Market Databook to 2015 Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 4
INTRODUCTION
1 INTRODUCTION
1.1 What is this Report About?
This report is the result of ICD Research’s extensive market research covering the Bulgarian Retail Industry. It
provides detailed historic and forecast retail market values, segmented at category level.
“Home & Garden Products Retailing in Bulgaria: Market Databook to 2015” provides a top-level overview and
detailed category, insight into the operating environment of the retail industry in Bulgaria. It is an essential tool for
companies active across the Bulgarian retail value chain and for new companies considering entering the market.
1.2 Definitions
The retail industry can be segmented into the following channels and categories
Table 1: ICD Research Retail Channel Definitions
Channel group Channel Definition
Discount Retailers Cash & Carries & Cash & carries sell from a wholesale warehouse to customers (small retailers,
Warehouse Clubs professional users, etc) who pay on the spot and transport goods away themselves.
Warehouse clubs are no-frills stores that sell discounted goods to members who pay
an annual fee. Delivered wholesale sales are not included.
Discount, Variety Store & The discount/variety stores category includes all sales through stores that sell