Music, Video, Book, Stationery, and
Entertainment Software Specialists in
China: Market Snapshot to 2015
Reference code: RT0166MS
Published: March 2011
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© ICD Research. This report is a licensed product and is not to be photocopied
TABLE OF CONTENTS
TABLE OF CONTENTS
1 INTRODUCTION ..................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................... 5
1.2 Definitions ........................................................................................................................................ 5
2 CHANNEL OVERVIEW .......................................................................................................... 8
3 SALES DATA ......................................................................................................................... 9
3.1 Sales Value 2005-10 ........................................................................................................................ 9
3.2 Channel Analysis, Sales 2010 .........................................................................................................10
3.3 Sales Value Forecast 2010-15 ........................................................................................................11
3.4 Channel Analysis, Sales Forecast 2015 ..........................................................................................12
4 APPENDIX ............................................................................................................................ 13
4.1 Research Methodology ...................................................................................................................13
4.1.1 Additional Notes ........................................................................................................................................ 13
4.2 Contact Us ......................................................................................................................................13
4.3 About ICD Research .......................................................................................................................14
4.4 Disclaimer .......................................................................................................................................14
Music, Video, Book, Stationery, and Entertainment Software Specialists in China: Market Snapshot to 2015 Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 2
TABLE OF CONTENTS
LIST OF TABLES
Table 1: ICD Research Retail Channel Definitions ......................................................................................................................5
Table 2: ICD Research Retail Category Definitions .....................................................................................................................6
Table 3: Music, Video, Book, Stationery, and Entertainment Software Specialists in China, Sales Value (US$ Billion), 2005-10 ..9
Table 4: Music, Video, Book, Stationery, and Entertainment Software Specialists in China, Channel Analysis by Sales, 2010 ...10
Table 5: Music, Video, Book, Stationery, and Entertainment Software Specialists in China, Sales Value Forecast (US$ Billion),
2010-15 .........................................................................................................................................................................................11
Table 6: Music, Video, Book, Stationery, and Entertainment Software Specialists in China, Channel Analysis by Sales, 2015 ...12
Music, Video, Book, Stationery, and Entertainment Software Specialists in China: Market Snapshot to 2015 Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 3
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Music, Video, Book, Stationery, and Entertainment Software Specialists in China, Sales Value (US$ Billion), 2005-10 .9
Figure 2: Music, Video, Book, Stationery, and Entertainment Software Specialists in China, Channel Analysis by Share, 2010 .10
Figure 3: Music, Video, Book, Stationery, and Entertainment Software Specialists in China, Sales Value Forecast (US$ Billion),
2010-15 .........................................................................................................................................................................................11
Figure 4: Music, Video, Book, Stationery, and Entertainment Software Specialists in China, Channel Analysis by Share, 2015 .12
Music, Video, Book, Stationery, and Entertainment Software Specialists in China: Market Snapshot to 2015 Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 4
INTRODUCTION
1 INTRODUCTION
1.1 What is this Report About?
This report is the result of ICD Research’s extensive market research covering the Chinese retail industry. It
provides detailed historic and forecast retail market values segmented at channel level.
1.2 Definitions
The retail industry can be segmented into the following channels and categories
Table 1: ICD Research Retail Channel Definitions
Channel group Channel Definition
Discount Retailers Cash & Carries & Cash & carries sell from a wholesale warehouse to customers (small retailers,
Warehouse Clubs professional users, etc) who pay on the spot and transport goods away
themselves. Warehouse clubs are no-frills stores that sell discounted goods to
members who pay an annual fee. Delivered wholesale sales are not included.
Discount, Variety Store & The discount/variety stores category includes all sales through stores that sell
General Merchandise inexpensive items (especially cleaning supplies, toys, and confectionery) at a
Retailers single or limited number of price points and are named for the price of the
merchandise (e.g. dollar store, pound store). General merchandise includes all
sales through stores that offer a wider selection of primarily non-food goods at
inexpensive prices.
General Retailers Convenience Stores & Gas Includes all sales through stores of an area generally less than 300 sq m that
Stations specialize in a limited range of Food & Grocery products designed primarily for
convenience-seeking consumers. This category also includes sales in retail outlets
attached to gas stations where fuel is the main revenue driver, kiosks, and
newsstands.
Department Stores Includes all sales through multi-category retailers, focusing primarily on non-
grocery categories with distinct departments specializing in defined product areas.
Examples include Bloomingdale's, Macy's, John Lewis, El Corte Ingles
Hypermarkets & Hypermarkets/mass merchandisers include all sales through retailers with a floor
Supermarkets area of over 2,500 sq m that carry full lines of both grocery and general
merchandise (e.g. Wal-Mart). Supermarkets include all sales through retailers with
floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of
grocery, and may carry some general merchandise lines (e.g. Sainsbury's,
Kroger).
Vending Machines Includes paid-for sales from all vending machines not located within a store (e.g.
public places, workplaces, pubs and bars)
Other General Retailers Includes other generalist retail channels not included in the categories above (e.g.
market traders, charity stores, student union stores).
Specialist Retailers Clothing, Footwear, Includes all sales through retailers where clothing, footwear, accessories and/or
Accessories & Luxury luxury goods are the main footfall drivers and account for the majority of sales.
Goods Specialists
Drug Stores & Health & Includes all sales through beauty/cosmetics specialists,