Hypermarkets, Supermarkets, and Discounters in Turkey: Market Snapshot to 2015

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					Hypermarkets, Supermarkets, and
Discounters in Turkey: Market Snapshot
to 2015


Reference code: RT0454MS
Published: March 2011



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© ICD Research. This report is a licensed product and is not to be photocopied
TABLE OF CONTENTS



TABLE OF CONTENTS

1      INTRODUCTION ..................................................................................................................... 5
    1.1 What is this Report About? ............................................................................................................... 5
    1.2 Definitions ........................................................................................................................................ 5
2      CHANNEL OVERVIEW .......................................................................................................... 8
3      SALES DATA ......................................................................................................................... 9
    3.1 Sales Value 2005-10 ........................................................................................................................ 9
    3.2 Channel Analysis, Sales 2010 .........................................................................................................10
    3.3 Sales Value Forecast 2010-15 ........................................................................................................11
    3.4 Channel Analysis, Sales Forecast 2015 ..........................................................................................12
4      APPENDIX ............................................................................................................................ 13
    4.1 Research Methodology ...................................................................................................................13
        4.1.1     Additional Notes ........................................................................................................................................ 13
    4.2 Contact Us ......................................................................................................................................13
    4.3 About ICD Research .......................................................................................................................14
    4.4 Disclaimer .......................................................................................................................................14




Hypermarkets, Supermarkets, and Discounters in Turkey: Market Snapshot to 2015                                                                         Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied                                                                                         Page 2
TABLE OF CONTENTS




LIST OF TABLES
Table 1: ICD Research Retail Channel Definitions ......................................................................................................................5
Table 2: ICD Research Retail Category Definitions .....................................................................................................................6
Table 3: Hypermarkets, Supermarkets, and Discounters in Turkey, Sales Value (US$ Billion), 2005-10 .......................................9
Table 4: Hypermarkets, Supermarkets, and Discounters in Turkey, Channel Analysis by Sales, 2010 ........................................10
Table 5: Hypermarkets, Supermarkets, and Discounters in Turkey, Sales Value Forecast (US$ Billion), 2010-15 ......................11
Table 6: Hypermarkets, Supermarkets, and Discounters in Turkey, Channel Analysis by Sales, 2015 ........................................12




Hypermarkets, Supermarkets, and Discounters in Turkey: Market Snapshot to 2015                                                                      Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied                                                                                      Page 3
TABLE OF CONTENTS




LIST OF FIGURES
Figure 1: Hypermarkets, Supermarkets, and Discounters in Turkey, Sales Value (US$ Billion), 2005-10 ......................................9
Figure 2: Hypermarkets, Supermarkets, and Discounters in Turkey, Channel Analysis by Share, 2010 ......................................10
Figure 3: Hypermarkets, Supermarkets, and Discounters in Turkey, Sales Value Forecast (US$ Billion), 2010-15 .....................11
Figure 4: Hypermarkets, Supermarkets, and Discounters in Turkey, Channel Analysis by Share, 2015 ......................................12




Hypermarkets, Supermarkets, and Discounters in Turkey: Market Snapshot to 2015                                             Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied                                                         Page 4
INTRODUCTION


1 INTRODUCTION
1.1 What is this Report About?

This report is the result of ICD Research’s extensive market research covering the Turkish retail industry. It
provides detailed historic and forecast retail market values segmented at channel level.

1.2 Definitions

The retail industry can be segmented into the following channels and categories


Table 1: ICD Research Retail Channel Definitions
 Channel group              Channel                       Definition
 Discount Retailers         Cash & Carries &              Cash & carries sell from a wholesale warehouse to customers (small retailers,
                            Warehouse Clubs               professional users, etc) who pay on the spot and transport goods away
                                                          themselves. Warehouse clubs are no-frills stores that sell discounted goods to
                                                          members who pay an annual fee. Delivered wholesale sales are not included.
                            Discount, Variety Store &     The discount/variety stores category includes all sales through stores that sell
                            General Merchandise           inexpensive items (especially cleaning supplies, toys, and confectionery) at a
                            Retailers                     single or limited number of price points and are named for the price of the
                                                          merchandise (e.g. dollar store, pound store). General merchandise includes all
                                                          sales through stores that offer a wider selection of primarily non-food goods at
                                                          inexpensive prices.
 General Retailers          Convenience Stores & Gas      Includes all sales through stores of an area generally less than 300 sq m that
                            Stations                      specialize in a limited range of Food & Grocery products designed primarily for
                                                          convenience-seeking consumers. This category also includes sales in retail outlets
                                                          attached to gas stations where fuel is the main revenue driver, kiosks, and
                                                          newsstands.
                            Department Stores             Includes all sales through multi-category retailers, focusing primarily on non-
                                                          grocery categories with distinct departments specializing in defined product areas.
                                                          Examples include Bloomingdale's, Macy's, John Lewis, El Corte Ingles
                            Hypermarkets &                Hypermarkets/mass merchandisers include all sales through retailers with a floor
                            Supermarkets                  area of over 2,500 sq m that carry full lines of both grocery and general
                                                          merchandise (e.g. Wal-Mart). Supermarkets include all sales through retailers with
                                                          floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of
                                                          grocery, and may carry some general merchandise lines (e.g. Sainsbury's,
                                                          Kroger).
                            Vending Machines              Includes paid-for sales from all vending machines not located within a store (e.g.
                                                          public places, workplaces, pubs and bars)
                            Other General Retailers       Includes other generalist retail channels not included in the categories above (e.g.
                                    
				
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Description: ICD Research's Hypermarkets, Supermarkets, and Discounters in Turkey: Market Snapshot to 2015 is the easiest way to find the headline figures for the category. The report contains historical and forecast sales value as well as the category's share of the overall market in which it is classified. This report is aimed at those who want just data and figures without analysis. It does not contain the analysis which can be found in our more comprehensive Databook or Market Intelligence reports.
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