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RATECARD 2011

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					                   independent industry intelligence




                                        RATECARD 2011


T
The Media Magazine is an independent, unaffiliated
publication. this magazine is a must read for the media industry’s
key decision makers – media owners, media agents, editors,
advertisers, advertising agents, researchers and government
stakeholders. it is also a prescribed reading at most of the media
training departments at south african universities. Our readers see
our content as an invaluable monthly digest of the political and
commercial forces that shape the media environment.

the editorial offers the real stories about the media, the issues
that are being tackled by the media industry, a “behind-the-
scenes” analysis of the country’s top media brands – their
strategies for growth and their area of focus. The Media covers
industry personalities, challenges posed by the economy and
competitors, and offers unique and intelligent views not found in
other publications. top senior journalists and editors write a large
proportion of the magazine’s content.

Our columnists are among the most experienced in their respective
fields – including Harry Herber and gordon patterson on media
agencies and trends. sam sole and stefaans Brummer focus on
investigations and ethical journalism, sanef chairperson Mondli
Makhanya talks from the editors perpective, while Okyerebea
ampofu-anti gives a legal slant and Howard thomas gives his
quirky views on broadcasting.


READERSHIP AND CIRCULATION
The Media magazine is an independent and intelligent voice on a
complex, vibrant and dynamic industry. the magazine is distributed
on the first working day of each month to our aBC audited
subscriber base.
                                                                                                                                                                                                                 SEPTEMBER 2010 R30 (INCL. VAT)
                                                                                                         AUGUST 2010 R30 (INCL. VAT)




                                                                                                                                        PRESS OMBUDSMAN HITS BACK
Our circulation breakdown is as follows:                               HIGH COST
                                                                       OF EMBEDDED                                                      ANC PORTRAYAL POSITIVE
• 22% direct advertisers – key decision makers within companies:       SPINDOCTORS
                                                                                                                                        MEDIA FREEDOM – AN
                                                                       INVESTIGATIVE
                                                                                                                                        INTERNATIONAL VIEW
       Brand strategists, advertising executives, Managing and         JOURNALISM -
                                                                       IS IT IN DANGER?
                                                                                                                                        MELINDA FERGUSON’S
       Marketing directors.                                            GORDON MULLER
                                                                       ON SABRE
                                                                                                                                        ADDICTIONS

• 41% Media placement agencies and advertising agents, Media                                                                            CAN WE SAVE
                                                                                                                                        THE MAPPP SETA?
                                                                       WOMEN TO WATCH
       planners, Media Buyers, Client service and Creative Heads.      REDI DIREKO
                                                                       KATY KATOPODIS
• 23% Media Owners across all media types – radio, tV, print,          IRNA VAN ZYL
                                                                       NATASHA JOSEPH
                                                                                                                                                                                                               MAD
                                                                                                                                                                                                            ABOUT
       outdoor and online.                                             BARBARA LUDMAN
                                                                       AND KATE TURKINGTON                                                                                                                MOST 2010
                                                                       - LIFETIME ACHIEVERS                                                                                                                                              p 29


• 5% government, including central and local government and                                                                                                                                                                     WINNERS
                                                                                                                                                                                                                       NAB CAXTON
                                                                                                                                                                                                                 VIZEUM - CAPE TOWN


       councils.                                                                                 MAKING HER MARK
                                                                                                                                                                                                                 GORDON PATTERSON
                                                                                                                                                                                                                   TREVOR ORMEROD
                                                                                                                                                                                                                       CHRIS BOTHA


• 9% students of Media – Rhodes, stellenbosch, uCt, Wits, uJ                              LIZA ALBRECHT
                                                                                                                                                                                                                  JACQUES DU PREEZ



                                                                                                                                       WRITERS: JOE THLOLOE, MONDLI MAKHANYA, FIONA FORDE, TANYA FARBER, SAM SOLE AND BRAD AIGNER


       and Vega.
                     independent industry intelligence




  ADVERTISING RATES:                                                        MATERIAL DATA:
  All rates exclusive of VAT and Agency Commission                          Material to be e-mailed to production@ideadesign.co.za as a high
                                                                            resolution pdf file (minimum 300dpi) with printer and screen fonts
                             Casual      2-6 Inserts   7-12 Inserts         embedded.

   full:                    R16 000         R14 500          R12 300        Material supplied on disk must be in pdf format, up to a maximum of
   dps:                     R29 900         R26 700          R23 500        12MB file size in CMYK with a 3mm bleed all round with a full colour
                                                                            proof to accompany all material.
   Half:                    R12 300         R10 700          R 9 600
   third:                   R 9 600         R 8 600          R 7 700        Black must be 100% (solid) and not CYMK breakdown.
   Quarter:                 R 6 400          R 6 200         R 5 300
   strap-line:              R 7 500          R 6 500         R 5 300

  standard a4 inserts:     R 12 300
                           exclusive of Vat and agency Commission
                                                                            MATERIAL SPECIFICATIONS:

  Advertorials are subject to a loading of 20% to accommodate                full page      trim size:       275mm high x 210mm wide
                                                                                            type area:       250mm high x 185mm wide
  writing fee, layout, proof pages and final production.
                                                                                            Bleed:           3mm all round
                                                                             dps            trim size:       275mm high x 420mm wide
                                                                                            type area:       250mm high x 370mm wide
  SPECIAL POSITIONS:                                                                        Bleed:           3mm all round
  IFC: +25%                           IBC: +15%
                                                                             Half page      trim size:       137mm high x 210mm wide
  OBC: +50%                           Guaranteed Positions: +20%             (horizontal)   type area:       125mm high x 185mm wide
                                                                                            Bleed:           3mm all round
                                                                             Half page      trim size:       275mm high x 105mm wide
                                                                             (vertical)     type area:       250mm high x 95mm wide
  DEADLINES:                                                                                Bleed:           3mm all round
                                                                             third page     trim size:       275mm high x 70mm wide
  editorial/advertorial deadlines:    five weeks prior to
                                                                             (vertical)     type area:       250mm high x 60mm wide
                                      distribution                                          Bleed:           3mm all round
  advertising Booking deadlines:      first of the month prior to
                                                                             third page     trim size:       90mm high x 210mm wide
                                      distribution
                                                                             (horizontal)   type area:       75mm high x 185mm wide
  advertising Material deadlines:     fifth of the month prior to
                                                                                            Bleed:           3mm all round
                                      distribution
                                                                             Quarter        trim size:       148mm high x 105mm wide
  Cancellation deadline:              to be submitted in writing                            type area:       138mm high x 95mm wide
                                      30 days prior to booking                              Bleed:           3mm all round
                                      deadline on which a
                                                                             strap-line     40mm high x 210mm wide
                                      cancellation fee of 30% of
                                                                                            3mm bleed on the left, right and bottom
                                      the total value will apply.
                                                                                            of the advert




CONTACT DETAILS:
Wag the dog publishers (pty) ltd.                       pO Box 1547
243 Jan smuts avenue (cnr 12th avenue)                  parklands
parktown north                                          2121                                                      A member of the ICONIC group
2198
                                                        tel: 011 447 7741
                                                        fax: 011 447 6179

				
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posted:3/30/2011
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