Docstoc

Proposal for the design of an interactive website

Document Sample
Proposal for the design of an interactive website Powered By Docstoc
					                                  Proposal for the design of an interactive website




INFORMATION ARCHTECTURE AND WEB DESIGN AND REDESIGN

There is vast difference between Information Architecture and Web Design, you can buy a program to design a cheap
website, or you can buy a R300 website, if that is what you really want to project to the world. We believe in supplying
our clients with a complete web solution, one that reflects who and what they are. Our websites are naturally search
engine friendly, and combined with our SEO services; Google will love your website too. We offer bespoke, high-end
website design at mid-market prices. Maybe we are not the cheapest (and not aiming to be, compared to companies who
outsource their web design to other countries) but we are not expensive either! Our work, we feel, has nothing to envy
the very expensive Jo'burg agencies and other fancy outfits, and our prices are a fraction of what they charge.

Our web sites look and rank amongst the best on the web, often on page 1 of Google above millions of results.

We are easily reachable, easy to communicate and work with; we work as part of your
team. We cover all aspects of design from the simplest sites to the most complex. Whether
you need a cultivated professional site or something artier, we can achieve it. We like to
redesign old sites, and if your site is old and tired, why not trade it in for a better one.

We strive to come up with creative ideas that meet your expectations. We will not try to
impose a design on you though. We will meet with you, be it in person, or on the phone,
so we can learn about your business, your Industry, what matters to you, where you are
now and where you want to go, where the website fits in with "your big picture plan". We
do not pretend to know everything. We need to learn about your business to understand
how we can help you best. We believe this is the way to get it right. Experience
continuously proves us right.

Too many web designers "out there", think their job is to produced an appealing design, a "nice website" and then sell it
to the client with some fancy explanation to justify their design. “Nice” is a cup of tea, not a website.

This is so often a recipe for disaster. The website has to represent both the company and crucially "reach their customer"
and be appealing / "feel right" to them too. Few website designer are willing to set up Google Adwords, Adsence and
Google Maps for you, either they could not be bothered or they are just not interested. Even less are aware of the
fantastic marketing opportunity of Facebook (2 million South African users) or Webmail (close on 1 million). We do, it is
the most important part of gaining a presence. Everything must be "right" from your logo (we create fantastic logo's) to
the Company Colours.

It takes research, experience, knowledge, talent & creativity and a good understanding of business and marketing to get it
right.
THE OFFER

Everything you need at a simple, predictable, and transparent cost.


WEBSITE                                                           Unit Cost          Units   Total


A high-end CMS (Contact Management System) website                5000.
design with no restriction on the number of pages. No
restriction on the number of pictures, within reason, and no
restriction on the amount of “copy.”

Flash Header                                                      R450.

10 Standard Modules                                               Free

Per Module thereafter (Some commercial exclusions)                R450.

Privacy Policy                                                    Free

Disclaimer                                                        Free

Contact us                                                        Free


Google Maps                                                       R150.

Google Adwords                                                    15% of spend

Goggle Adsence                                                    R150.

Twitter set up                                                    R150.                      .

Face Book Setup                                                   R150.

Face Book Ads                                                     15% of spend

Logo Design                                                       POA


Search Engine Optimization 30 Sites                               Free

Search Engine Optimization 300 sites                              R150.

Manual inclusion of Business Sites (Please stipulate which)       POA

Registration of site, ( co.za, com, za,net, org,za, etc)          150.

Hosting per month                                                 90.

Emails                                                            Free Set up

Set emails in Outlook                                             POA

Back up and Archiving                                             Free


Notes:

     •    20% deposit at signing of proposal
                                     st
     •    50% of balance due on 1 upload

     •    Balance on completion

     •    Client supplies pictures and copy

     •    Client may retain 10% of the purchase price for one month for correction

     •    Client can request finance over 6 months or 12 months
SERVICE OVERVIEW (WHAT YOU SEE IS WHAT YOU GET)

MODULES EXPLAINED


DO YOU WANT THE WEATHER, A SHOP, OR AN ESTATE AGENT SITE
Do you know what you want from your website?

There are over 4500 modules to choose from, this could be daunting that is why you need to decide what you want from your website
and how we can help you achieve this. Do you want a basic information site, or a site that will sell your business model? What are your
competitors doing? What are your company’s colors, does it clash with your logo. All these considerations need to taken into account.


YOU DECIDE
At the end of the day you are the Boss.

Your site must ”feel” right first, and then we discuss the bells and whistles.
If finances are low, that is fine, the basic site can always be added to,
updated or even changed, later.

Few businessmen appreciate that having a dead website is not
going to attract clients. You should add inactive modules, like a
blog, or a link to Facebook.

We can build that into the website, or you could opt out for the monthly
update feature where you pay a small insurance and we update your site
for you. Later on, you could take a bit of time and learn to do this yourself.


THE ACCOUNT MANAGER DESIGNS WITH YOU
As soon as you become a client, we assign an account manager to you.

Our account managers oversee your site, he is a person with a lot of experience, who has been in the trade for a good many years. He is
not the 13-year-old whiz kid from next door. He will be in contact with you and advise you of the progress. Normally it takes about two
weeks to design a site, if we have all the copy and pictures you want. Your representative will take photos for you if you do not have a
digital camera. eCommerce sites do require a lot of work, and the account manager will more than likely come to see you.


CONTINUITY


CONTINUITY
Is the key to effective marketing.

Ask any marketing executive. Your virtual marketing must be an extension of
all your other marketing campaigns and it must be consistent. 90% of all radio
spots and TV Ads today refer to the website. The color-coding and the words
and the graphic detail must follow on from that marketing, otherwise it is lost.


GOOGLE
Without it, you are lost in a 1 billion-website maze.
Search Engine Optimization is the big catchword, yet it is a misnomer, no
outside person Optimizes Search Engines. What the SOE people do, is optimize
your site so that the search engines can find it easily. Once the basic website
design is done, the site is handed over to a programmer who does this for you.
GOOGLE ADWORDS
Are those small blocks you see in yellow at the top of the page and at the side of the page in Google Search.

Google made 13 Billion Dollars from advertising last year, so that shows just how much importance is placed in having the 3 “R’s”, right
place, right time, right position. We can do that for you, and the “spend” need not be all that much, R200 a month will get you very far.


GOOGLE MAPS

Are free!

By placing a link on your website, clients can get a street map plus instruction on how to get to your address. It also allows you to
advertise the times you are open, put pictures of your premises or adverts on, and it allows you to offer coupons. Google Analytics, also
a free service, will allow you to see who is logging onto your site, how many “bounce outs” you get, plus a stack of useful marketing
information.


ARCHIVING


ARCHIVING AND BACKUPS
99% of Web Design firms do not offer this.

We do, and it is free. We are partners with one of the biggest state of the art Data Centers in
South Africa. But things do go wrong, even in the best webhosting in the world, that is why
we backup your site, and your emails held on the site as well, if you so wish.


STATE OF THE ART GRAPHICS
Gives us the edge

We offer a state of the art graphic capability and our sites are database driven, which means
you do not have to wait for pictures to load off the page, they are instantly available.


OTHER


TIME TO PAY

We can discuss this.

Not every Small Business Owner has instant cash, we understand this. That is why we offer finance for the bigger sites. It can be
organized instantly with the minimum of fuss, by us, for you. Please do speak to your representative.


WE DO IT ALL

Unlike others, we do not give out training videos, this is not a do it yourself system.

Let’s face it some company’s sell very good do it yourself systems, and presumably they work. However, we take an active interest in
your site. We do everything with you, and we are open to suggestions as well.
WE NEED SOME DETAILS

In order to get you up and running

If you like what you see, and like us you hate filling in
forms, give us a ring, we will set the process in motion
for you, or sign below, your representative will do the
rest.




Your Name ……………………………..

Your Email……………………………….




Signature………………………………….




I agree to this proposal please go ahead.




Contact your Representative

Melani Higham at melani@nickridout.co.za

Or on her Cell 0766809961 or on 0218136865

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:43
posted:3/30/2011
language:English
pages:5