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					The Metamorphosis of Industrial
         Area in Iasi
                     IASI – CITY OF INSPIRATION

1. Favorable geographic position (open to Eastern markets: Russia, Ukraine,
   Republic of Moldova).
2. The most important city on the Eastern border of the European Union.
3. Iasi is the oldest and largest cultural and educational center in Romania e.g.
   The “Alexandru Ioan Cuza” University was founded in 1860 and was
   Romania’s first modern university.
4. Potential of working force well qualified in fields like: I.T., technical,
   economics, human resources, medicines etc.
5. Various access ways (international airport, international railway station,
   European road E853).
6. Metropolitan Zone including Iasi and 13 communes around Iasi.
7. The technological park TEHNOPOLIS
8.   “Moldova” exhibition centre – in the future
9. Investment facilities (low cost for initial investment, financial facilities etc.)
10. Turistic potential.
The History of Industrial Area in Iasi
The industrial area from IASI - 1.659 ha
                                 PAST

 Due to the fact that this industrial area was based on an
  improper economical fundament, in the communist period,
  it paid an important tribute to its own economical
  performance. That is why it faced an economical collapse.
  So, it proved its incapacity to face the economical
  transition that was centered on market economy and also
  on concurrencies.

 The political inefficiency of valorizing the state actives and
  the so-called “privatization” conducted to the inevitable
  decline of the area. Nowadays the specialists consider that
  the industrial area faces a metamorphosis phenomenon.
                                PRESENT




 Today the industrial area can be described as a desolate place (see the map
  with the industrial areas), where we have a lot of abandoned buildings, that used
  to be large production surfaces.
                The Metamorphosis of Iasi Industrial
                               Area
The scenarios of revitalization for Iasi brown fields:
1. On the one hand we faced a process of relocation of different
    economical agents (car dealers) from the industrial areas in the
    periphery of the city, due to the new tendency of price growth for the
    central fields from the city area. On the other hand the European Union
    desiderates is to concentrate all these industrial areas outside the city.
2. The bought of some companies by the private investors who
    continued the production process, keeping the initial profile of the
    company and adapting the activity to the principals of economical
    flexibility and concurrencies, according to the market demands.
3. Some companies were taken over by other big enterprises, more
    dynamic, that had other profile and changed the initial products.
4. Giving up the large capacity of production and renting the space for
    small business.
5. Some industrial areas were transformed in commercial areas
    (hypermarkets as Carrefour, Kaufland, Selgros) or services.
6. Changing the brown fields in residential areas.
             Metamorphoses of the Industrial Areas
                     in Iasi – Ideal Plans


 Building some centers and technological parks for the transfer of technology
  and know – how, in order to continue the process of developing the industry
  in Iasi, based on creative industries, know-how – valorizing the human force
  potential (Tehnopolis, Moldova Exhibition Centre and the future
  Technological Park).



•   Iasi Business and Technology Campus – proposed by the Red
    Management Capital – reorganizing the market of industrial sites based on
    logistical spaces of large dimensions, equipped at European standards, that
    are willing to open new production capacities or to promote new services
    and technologies.
                       Description of the Brownfield

•   40 ha in the selected area (The Thermic and Elecric Plant II or C.E.T. II)
•   In Iasi we have a Plant that is working on hydrocarbons (located within Iasi city
    – C.E.T. I) and Plant working on coal (located at 8km away from the city –
    C.E.T. II)

•   C.E.T. II is a cogeneration plant situated at 8 km away from Iasi and it is
    equipped with 2 generator boilers of high parametres and two turbo aggregates
    of 50 MW. The plant uses its 260 Gcal/h capacity to produce heating as hot
    water
•   C.E.T. II is interconnected with C.E.T. I on the hot water section throught 2xDN
    1100 pipe, which is 11,5 long, fitting mix the hot water produced by the water
    heaters from two plants

•   The brownfield chosen for this project is an deposit for ash and slag from C.E.T.
    II.
               The Main Challenges Faced Related To
                         Our Brown Field

•   The property - the chosen land is not in the property of Iasi municipality, but it
    is on the permanent administration of C.E.T. II (factory that is under City Hall of
    Iasi’s ferule)

•   How shall we manage to valorize C.E.T. II by using this brown field (that is 2
    km away from C.E.T. II)?

•   To work on a set of tools that will help us to promote the chosen brown field
    and make it interesting for possible investors (especially on a crisis
    period)

•   To find the best solution to deposit or to use the ash and the slag that are
    now on that brown field
           Iasi main contribution to RETINA project
                Potential Benefit of the Project


•   Most of RETINA’s partners have similar problems related to the
    property of the brown fields – so, we will share our practical example
    and our experience

•   The products of the TS 3 are very important for the project (Branding
    strategy and web architecture contest), taking into consideration that will
    promote not only the brown fields but also the project as a whole – and
    Iasi is the Leader of TS3

•   The background of Iasi brown field can also be similar with other brown
    fields of RETINA’s partners – this way the change of “know how” will
    also be useful for finding the best rehabilitation solution for these areas
                             COME MEET OUR CITY!
1.   COME FIND OUT ABOUT OUR PAST!

2.   COME BREATHE CULTURE!

3.   COME SEE IASI, TEMPLE OF ART!

4.   TO DISCOVER AN OPEN SPIRIT, WITH VARIOUS WAYS TO RELAX!

5.   TO VISIT THE HOLLY PLACES!

6.   TO MEET THE ACEDEMIC ATMOSPHERE FROM IASI!

7.   COME TO INVEST IN A CITY OF YOUTHS!

8.   COME TO ESTABLISH PARTNERSHIPS WITH COMPANIES FROM IASI!

9.   COME TO UNDERSTAND THE MEANING OF THE CONCEPT “BUSINESS CITY” – IASI IN THE FUTURE!

10. COME AND MAKE LIFELONG FRIENDSHIPS AT IASI!
              Thank you!

 Ana PUSTIANU ROGOJINARU
       Project Manager

                CITY OF IASI
           TEL. +40232 267 618
            Fax. +40232 211 200
E-mail: management.proiecte@primaria-iasi.ro
          Site www.primaria-iasi.ro
 Address: Bd. Stefan cel Mare si Sfant, Nr.11
                    IASI

				
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