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					                                                     MARC A. SHINGLES                                                     PG 1 OF 2
          Los Angeles, CA 90068       (310) 855-4480         

 •   Entrepreneur - President and Founder of business and I.T. strategy consulting firm for Fortune 500 client-base
 •   Ernst & Young LLP / Cap Gemini– Over 5 years as part of Senior Management team in leading global business / I.T. consultancies
 •   Kellogg Company - Over 5 years working in Customer Strategy, Sales, Trade Marketing, and Global I.T. for leading global corporation
 •   “Fortune 500” Business and I.T. Consultant - Business strategy, process improvement, and technology integration consulting for
     Twentieth Century Fox, Sony (Video), Disney (Video), MGM, Wyeth, Hewlett Packard, British American Tobacco, Abbott Labs, Mattel,
     Armstrong Tiles, Reckitt Benckiser, Kimberly Clark, Coca Cola, Johnson & Johnson, Fleming, ABN AMRO, Kellogg’s, and Wal-Mart
 •   International Work Experience – Worked and lived locally on projects in West/East Europe, Asia-Pacific, Latin America, and Canada
 •   ~20 years experience in leading technologies – CRM/ERP (Siebel, Oracle, SAP), Business Intelligence, Advanced Analytics
 •   ~20 years experience in industry best practices – Sales, Marketing, Service, Finance, Operations for CPG, Retail, M&E, & Life Sci
 •   Leadership and Management - Managed teams of 80+; led global solution teams and consulting practice’s budget and revenue
 •   Thought Leadership – Published author, public speaker, and guest teacher at nationally top-ranked MBA program

Authored Published Work
 • Consumer Good Technology Magazine – “Switching Channels: How to Interpret Customer Profitability”- Sep ‘03
 • Darwin eMagazine – “How to Find - and Take Advantage of - Your Profitable Customers”, Jul ‘03
 • Chief Executive Magazine – CEO Section, “Customer Profitability-Is Customer King or Cost?”, Apr ’03 Distribution=42,000
 • FORUM Magazine – Grocery Manufacturer’s Association (GMA) Premier Trade Publication
      Cover Story – “Dueling for Dollars- Customer Profitability Analysis: Why Do It and How”, Q1 ‘03
      “Getting to Customer-Centric in CPG” - Nov ‘02
 • SMART Magazine – “Strategies for Customer Channel Management”, Jan ‘03

Featured Public Speaker at Professional Events
 •   Northwestern University Annual Marketing Conference – Chicago, Jan ’04 – “Measuring CRM Investments and Benefits”
 •   Microsoft Innovative Solutions University and Conference – Tampa, Nov ’03 - “Customer Profitability using Microsoft”
 •   CFO / IT Value Conference – Chicago, Oct ’03 – “CFO from Bean Counter to Business Advisor: Customer Profitability”
 •   IML Supply Chain and Logistics Conference – Los Angeles, Oct ’03 – “Understanding Total Cost to Serve Your Customer”
 •   SAP Sapphire User Conference – Tampa, Jun ’03 - “Customer Profitability using SAP”
 •   Marketing Executive Conference – London, England, Jan ’03 - “Competitive Advantage - Customer Profitability Analysis”
 •   Siebel European User Week – Cannes, France, Sep ’01- “CRM Strategies for Consumer Products Companies using Siebel”
 •   Siebel User Week – Chicago, Sep ‘01 and San Diego, Sep ’00 – “Case Studies of ROI from Siebel Deployments”

Analyst Reviews, Published Quotes, and Honorable Mentions
 •   Consumer Good Technology Magazine – “The Year’s Top 25 Industry Visionaries”- June ’05 edition – Cover Story
 •   Business Finance Magazine – ”Deflation Busters” - By Fay Hansen, Aug ‘03
 •   IDC Research Report –“Worldwide CRM Services Competitive Analysis: Profiles of Leaders & Innovators”– B. Bingham, Nov ‘03
 •   Forrester Research Report – “CPG Brand Loyalty Is Up For Grabs” – Bruce Temkin, Dec ‘02
 •   AMR Research Report – “Trade Promotion Management – What Are You Waiting For?” - Kevin Scott, Kara Romanow, Jul ‘03

                                         PROFESSIONAL CAREER AWARDS
 •   Ernst & Young – “Leadership Now” Program – small group of hand-selected senior managers seen as future firm executive leaders
 •   Ernst & Young – Winner of National Sales contest for largest annual project win and highest client satisfaction
 •   Cap Gemini – “Special Performance” stock grant recipient for high-achievement; awarded to less than 15% of the management team
 •   Kellogg Company – “Golden K” Individual Sales Award – Highest level of individual recognition within the sales organization
 •   Kellogg Company – “Honorary Golden K” Team Award – Highest level of team recognition within the sales organization

                                              EDUCATION AND RESEARCH
Guest Lecturer/Teacher - Kellogg MBA, Northwestern University- Winter & Spring Semesters ’04
 • Organized a class assignment for a top ranked MBA program focused on analyzing/interpreting customer profitability analysis
 • Facilitated the assignment for a 2 year MBA class; designed content, conducted lectures, prepared exams, graded papers/exams

Western Michigan University – Nationally Top Ranked Food Marketing Business Program
 • B.B.A. - Degrees in Marketing and International Business
 • Honored alumni, academic scholarship recipient, President of American Marketing Association, leadership award recipient

International Business Program / Continued Education -
 • European Studies – U.K, Belgium – Masters level college courses in International Business Finance, Law, and Marketing
 • Over 1,000 Professional Education Hours - Various software (Siebel, SAP), project management, CRM, executive selling, other

                        Revised May 2010 – Executive Client and Employer References Available Upon Request            Pg 1 of 2
                                                           MARC A. SHINGLES                                                       PG 2 OF 2
              Los Angeles, CA 90068        (310) 855-4480           

                                                PROFESSIONAL WORK HISTORY
M.A.S Associates, Inc. – Independently Owned/Operated I.T. and Business Consulting Firm
   Los Angeles, CA and Chicago, IL. April 2004 – Current (

     • Founder and President– Overall responsibility for client relationships, solution offerings, sales and revenue, and project delivery
     • Executive Consultant – Work directly for CXX level executives of Fortune 500 companies to provide strategy, process, and I.T.
       advisory services on mission-critical initiatives across Finance, Operations, Customer Service, Sales, and Marketing

   Sample Clients and Key Projects
     • Leading Global Management & IT Consulting Firm – Los Angeles, California March 2010 - Current
             Consulting directly for the BPO Executive Board (CEO): Identified, researched, and defining a go-to-market strategy and plan for a
              BPO offering focused on Customer-Facing operations (Sales, Marketing, Service). Targeted $100m+ annual business plan.

     • Twentieth Century Fox – Home and Filmed Entertainment – Los Angeles, California April 2004 – February 2010
             Supported CXX executives - Led strategy, design, and program management of mission-critical solutions;
               Wal-Mart Category Mgmt - Worked directly with Wal-Mart executive buying team to design a strategy and solution for
                managing/growing the entire mulit-billion dollar Video Category across Wal-Mart’s vendors (Fox, Sony, Warner, Disney, etc)
               Finance – Financial Forecasting, Credit, Collections, A/R, and Deduction Management solution deployment
               Outsourcing – Led an RFP process to outsource Fox’s Trade Marketing claims, credit, and deduction operations to a 3 party
               Category Management – Reporting, Assortment Optimization, Forecasting and Replenishment
               Trade Promotion and Fund Management - Strategy and Global design - Europe, Australia, and US (Siebel CG)
               Digital Transformation – Strategy consulting on cross-channel reporting, emerging distribution models, enterprise strategies
               Digital Marketing – Adaptive campaign marketing based on “social listening” techniques

     • Sony Pictures Home Entertainment - Los Angeles, California March 2008 – June 2008
             Trade Promotion Management (TPM) – Supported the CIO and CFO by introducing industry leading best practices and
              business strategies for improving their TPM program across Sony Video’s sales, finance, marketing, and operation teams
     • Wyeth Consumer Healthcare–Madison, NJ
             Worked directly with the Sales & Marketing SVP and direct reports to develop a “cross-functional customer business team”
              organizational model to better support retail customers and channels
     • Metro Goldwyn Mayer (MGM) - Home Entertainment– Los Angeles, California
           Worked directly for the CIO and Head of Sales/Trade Marketing to design a “Customer Profitability" Analysis solution
           Detailed analysis of Sales and Marketing business processes and systems (Siebel); recommended improvements and plan

Ernst & Young LLP / Cap Gemini – Leading $10+ Billion Global Management Consultancy
   Chicago, IL, March 1999 – March 2004 ( Global leader in management consulting, I.T., and outsourcing services

     • (Cap Gemini) Global Solution Director and Practice Leader (’03-’04) – Channel Customer Profitability Solution
             Created and developed a new solution that was selected as one of four top global solutions within the entire firm
             Under the support of the executive leadership team (CEO), responsible for the development of a new firm core competency
             Led a focused team on development of business plan, market penetration, sales strategy, and resource hiring/training
             Sales/budget responsibility-grew solution into a multi-million dollar business; achieved a year-over-year 1100% sales increase
     • (E&Y) Senior Manager (’01-’02) - Leader of the CRM (Sales & Marketing) Consumer Products consulting practice
          Responsible for go-to-market strategy, practice revenue, business development, delivery, hiring/training, vendor partnerships
          Expertise in multiple industries, including; consumer products, manufacturing, high-tech, pharma, Home Entertainment/Video
          Multiple national/international assignments within Sales, Mktg, Finance, Operations, and CS functions – Siebel, Oracle, SAP
          London, England: Strategy formulation for a launched Joint Venture between Ernst & Young and a $30+ Billion global client

     • (E&Y) Manager (’99-’00) – Manager of project teams on a variety of business improvement and technology projects

   Sample Clients and Key Projects
     • Assisted industry leading global corporations in business strategy, process improvement, and technology integration, including:
        Disney (CRM Strategy, Siebel), MGM Home Entertainment (CRM), Wyeth Consumer Health (CRM-Strategy), Hewlett Packard (CRM),
        British American Tobacco (Siebel), Abbott Lab (Siebel), Armstrong (CRM Strategy), Mattel (Finance), Reckitt Benckiser (Siebel),
        Kimberly Clark (Strategy) , Coca Cola (Strategy), Johnson & Johnson (e-Commerce), Fleming (SFA), ABN AMRO (Finance Strategy)

Kellogg Company – Leading $12 Billion Global Consumer Packaged Food Manufacturer
   Battle Creek MI., January 1994 – March 1999 ( Global market leader of cereals, snacks, and frozen breakfast

     • Global Business Program Director (’98-’99) – Global I/T and Customer Strategy
             Responsibility for the design and execution of Sales, Marketing, and Customer Service business process and technology across
              Kellogg’s global business ( NA, Eur, LA, A/P) to support channel customer strategies (CRM)
     • Manager, Business Process & Technology (’96-’98) – Customer Strategy Development Department
             Liaison between the Business (Sales, Marketing, Finance, Ops) and I.T. departments for all mission-critical projects
             Project leader of global data-warehouse and decision support / reporting capability – defined business and technical requirements
             Project lead for a Trade Promo and Fund Management system (Siebel) deployed to the entire North American sales organization
     • Account Manager (’94-’96)– Sales Department – “Hands-on” sales, trade marketing, and account management
                             Revised May 2010 – Executive Client and Employer References Available Upon Request               Pg 2 of 2