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COSMOPOLITAN LAUNCHES SEX POSITI

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					COSMOPOLITAN LAUNCHES SEX POSITION OF THE DAY FOR THE ANDROID

Cosmo's new Android application is a to-go version of the best-selling
book The Cosmo Kama Sutra and the first Android app to be released by
Hearst Magazines

NEW YORK, NY (August 18, 2010) - Cosmopolitan magazine
(http://www.cosmopolitan.com) today unveiled a new Android application
dubbed Cosmo's Sex Position of the Day based on the brand's best-
selling book, The Cosmo Kama Sutra. This to-go version for the Android
is the first Android app to be released by Hearst Magazines and will
feature 77 sex positions direct from the pages of the famed book. The
app will also have 17 positions from Cosmo's Red Hot Sex Guide and 25
from Cosmo's Aqua Sutra. Cosmo's Sex Position of the Day is available
in the Android Market for $2.99 and was developed in conjunction with
Sanborn Media Factory (http://sanbornmediafactory.com).

Cosmo's Sex Position of the Day Android app will also include:

- The Carnal Challenge Rating: the more flames a position displays, the
greater the difficulty

- Erotic Instructions: hints to help you make the most of the position
and what to look forward to

- Colorful Illustration: tasteful visuals that help you understand how
the   position works


"Readers count on Cosmo to deliver fresh and fun sex advice," says
Susan Schulz, editorial brand director, Cosmopolitan. "Cosmo's Sex
Position of the Day app allows them to access our hugely popular Kama
Sutra positions on their Android device whenever the mood strikes them,
wherever they happen to be."

In December 2009, Cosmopolitan magazine launched Cosmo's Sex Position
of the Day for the iPhone. Since launch the application has been
downloaded more than 80,000 times. The application has proven to be
very engaging, with the average user spending nearly 10 minutes per
session with the content. The application has also been featured in
the 20 most downloaded apps in the entertainment category.

About Cosmopolitan
Cosmopolitan (www.cosmopolitan.com) is the best-selling young women's
magazine in the U.S., a bible for fun, fearless females that reaches
more than 18 million readers a month. Cosmopolitan delivers the latest
news on men and love, fashion and beauty, women's health and self-
improvement, and entertainment. Readers can also interact with the
brand on the digital front, with Cosmopolitan.com, reaching 4 million
unique users a month; Cosmopolitan mobile (m.cosmopolitan.com),
reaching 180,000 users per month; and Cosmopolitan iPhone applications
(Sex Position of the Day and Shop Cosmo), which have been downloaded
more than 100,000 times. Cosmo Radio, the only magazine-branded radio
channel of its kind, is available on Sirius XM Channels 111 and 162. In
addition to the U.S. flagship, Cosmopolitan publishes 60 print magazine
editions around the world. Hearst Magazines is a unit of Hearst
Corporation (www.hearst.com) and one of the world's largest publishers
of monthly magazines, with nearly 200 editions around the world,
including 15 U.S. titles and 20 magazines in the United Kingdom,
published through its wholly owned subsidiary, The National Magazine
Company Limited. Hearst Magazines is the leading publisher of monthly
magazines in the U.S. in terms of total circulation (ABC, Dec. 2009)
and reaches 73 million adults (MRI, Fall 2009).

				
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posted:3/30/2011
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