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Realizing the True Value of Digital Experiences

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					REALIZING THE TRUE
VALUE OF DIGITAL
EXPERIENCES
      FRANK ADDANTE
       CEO and FOUNDER




                         1
SOMETHING IS WRONG.




                      2
WHY AM I WORTH...




                    > $20.00 CPM
                    in print


                               Source: Mary Meeker
                                                     3
BUT...




    < $2.00 CPM
    online


                  Source: Mary Meeker
                                        4
THE VALUE GAP:


 DIGITAL EXPERIENCES GETTING RICHER




                                      5
THE VALUE GAP:


   BUT VALUE ISN’T BEING CAPTURED




                                    6
PUBLISHERS’ (OVER) REACTIONS:




                                 FIRING
          PAYWALLS!             AD NETS!




           SELLING              STRIPPING
            BLIND!                DATA!



                                            7
THE RESULT:


ADVERTISERS ARE HOLDING
BACK BILLIONS!!


         TRANSPARENCY        DATA




              INNOVATION   EFFICIENCY




                                        8
THE WAY WE SELL MEDIA:




                         9
IF THIS CONTINUES...




                       10
CIRCLING THE DRAIN:




                      11
A VERY REAL POSSIBILITY:




                           12
There have been no
meaningful actions taken
to capture the true value
of digital experiences.


                            13
INSTEAD: RATS FIGHTING FOR SAME PIECE OF PIE




                                               14
BUT THERE’S MORE PIE.




                        $30BN   $30BN



                $30BN


                         $30BN $30BN




                                        15
A NEW WAY FORWARD:




                     16
THE
PROJECT:   To realize the
           true value
           of digital
           experiences


                            17
CONSIDER THIS AN OPEN INVITATION:




                                    18
JOIN US:




           19
WHAT IF, TOGETHER:


  WE CREATE AN OPEN MARKET

  WE MAKE IT EASY FOR ADVERTISERS TO BUY

  WE DELIVER VALUE TO THE CONSUMER

  WE UNLOCK THE BENEFITS OF DATA, SAFELY

  WE EMBRACE PRIVACY AND PUT CONTROL IN
  THE HANDS OF CONSUMERS

   WE PROVIDE A RISK-FREE ENVIRONMENT FOR
   PUBLISHERS TO LEVERAGE THEIR BRANDS
                                            20
LET’S GET
CONNECTED.


        $200 BILLION IS WAITING...
                                21

				
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posted:3/29/2011
language:English
pages:21