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Constant Contact Survey Results
Survey Name: PGA Magazine 2010 Custom Club Fitting Survey
Response Status: Partial & Completed
Filter: None
May 28, 2010 6:29:58 AM
Please select the answer that best describes your facility.
Number of Response(s)
Private 574
Public 262
Resort 83
Municipal 80
Military 14
Driving Range 37
Other 79
No Responses 8
Total 1137
Please select the answer that best describes your position at your facility.
Number of Response(s)
General Manager 86
Director of Golf 165
Head Golf Professional 426
First Assistant Professional 133
Assistant Professional 87
Director of Instruction 142
Other 91
No Responses 7
Total 1137
Does your facility custom fit golf equipment?
Number of Response(s)
Yes 995
No 131
No Responses 11
Total 1137
How long has your facility offered custom fitting?
Number of Response(s)
Less than 1 year 33
1 to 2 years 59
3 to 4 years 101
More than 5 years 658
Other 19
No Responses 267
Total 1137
Please indicate which product categories you custom fit. Please select all that apply
Number of Response(s)
Irons 865
Woods 789
Hybrids 669
Wedges 708
Putters 594
Other 35
Total 868
Who is responsible for custom fitting at your facility? Please select all that apply.
Number of Response(s)
Director of Golf 232
Head Professional 621
First Assistant Professional 480
Teaching Professional 334
Other 143
Total 866
If you custom fit irons, which of the following fitting carts do you own?
Number of Response(s)
Adams 41
Callaway 341
Cleveland 75
Cobra 281
Mizuno 198
Nike 160
PING 430
TaylorMade 316
Titleist 444
Wilson 13
Other 71
Total 844
Do you use technology such as ball flight monitors, launch monitors, or other technology to aid in the custom fitting
process?
Number of Response(s)
Yes 451
No 409
No Responses 277
Total 1137
If you do use technology which of the following do you currently use?
Number of Response(s)
Accusport 140
Cobra 101
PING N-Flight 47
Trackman 56
Flightscope 48
Zelocity 71
Other 110
Total 475
What percentage of your iron sales are custom fit versus stock product?
Number of Response(s)
Less than 10% 49
11%-24% 62
25%-39% 64
40%-59% 107
60% or More 580
No Responses 275
Total 1137
If you custom fit Woods/Hybrids, do you use a different system for custom fitting woods/hybrids versus custom fittin
Number of Response(s)
Yes 201
No 612
No Responses 324
Total 1137
Which of the following brands of woods/hybrids do you custom fit?
Number of Response(s)
Adams 124
Callaway 434
Cleveland 155
Cobra 368
Mizuno 127
Nike 219
PING 420
TaylorMade 425
Titleist 457
Wilson 13
Other 54
Total 785
If you custom fit putters, which of the following brands do you sell?
Number of Response(s)
Odyssey 446
Scott Cameron 433
Rossa 303
See More 56
Nike 139
PING 435
Other 131
Total 626
If you custom fit wedges, which of the following brands do you sell?
Number of Response(s)
Adams 54
Callaway 365
Cleveland 405
Cobra 93
Mizuno 146
Nike 171
PING 331
TaylorMade 343
Titleist / Vokey 600
Wilson 12
Other 39
Total 735
What percentage of your custom fitting is for full sets of irons?
Number of Response(s)
Less than 10% 39
11% - 20% 54
21% - 30% 57
31% - 40% 83
41% - 50% 126
51% - 60% 135
61% - 70% 150
More than 71% 216
No Responses 277
Total 1137
What percentage of your custom fitting is for woods?
Number of Response(s)
Less than 10% 114
11% - 20% 135
21% - 30% 183
31% - 40% 150
41% - 50% 106
51% - 60% 61
61% - 70% 36
More than 71% 47
No Responses 305
Total 1137
What percentage of your custom fitting is for hybrids?
Number of Response(s)
Less than 10% 399
11% - 20% 206
21% - 30% 94
31% - 40% 37
41% - 50% 30
51% - 60% 17
61% - 70% 8
More than 71% 24
No Responses 322
Total 1137
What percentage of your custom fitting is for wedges?
Number of Response(s)
Less than 10% 379
11% - 20% 196
21% - 30% 85
31% - 40% 41
41% - 50% 33
51% - 60% 23
61% - 70% 22
More than 71% 27
No Responses 331
Total 1137
What percentage of your custom fitting is for putters?
Number of Response(s)
Less than 10% 509
11% - 20% 126
21% - 30% 63
31% - 40% 27
41% - 50% 30
51% - 60% 9
61% - 70% 11
More than 71% 12
No Responses 350
Total 1137
What is your average sale price for a set of custom fit irons (set of 8 irons)?
Number of Response(s)
Less than $600 38
$601 - $750 305
$750 - $900 424
$900 - $1,050 83
More than $1,051 14
Total 854
What is your average retail margin on a set of custom fit irons (set of 8 irons)?
Number of Response(s)
Less than 10% 13
11% - 20% 371
21% - 35% 426
36% - 40% 43
Greater than 40% 6
Total 854
What are the primary benefits of custom fitting? Please select all that apply.
Number of Response(s)
Custom Fitting shows my expertise as a PGA professional 757
Custom Fitting increases lesson revenue 616
Custom Fitting increases other merchandise sales in my shop 525
Custom Fitting allows me to build a relationship with my members/golfers 791
Custom Fitting allows me to compete against other retailers more effectively 699
Total 864
104 Comment(s)
If you could give one piece of advice to the manufacturers of golf equipment about custom fitting, what advice would
them?
564 Response(s)
In your personal opinion, which company offers the best overall custom fitting program?
Number of Response(s)
Adams 1
Callaway 111
Cleveland 3
Cobra 14
Mizuno 70
Nike 37
PING 247
TaylorMade 100
Titleist 211
Wilson 1
Other 42
No Responses 300
Total 1137
There are many good manufacturers of golf equipment and it is difficult to support them all. What is the #1 reason wh
select a particular manufacturer? Please be as detailed as possible.
669 Response(s)
What is one area where manufacturers could improve to help you sell more custom fitted golf clubs?
529 Response(s)
For the following questions, please indicate your level of agreement or disagreement.
Top number is the count of respondents
selecting the option. Bottom % is percent of
the total respondents selecting the option. Totally disagree Somewhat disagree
Consumers are confused about shaft 10 51
technology 1% 6%
Consumers are convinced that launch 22 213
monitors are important to getting fit 3% 25%
Consumers believe that if it is played on 24 142
TOUR then it is good and they should use it 3% 17%
Consumers believe that PGA Professionals 20 93
are the experts in custom fitting 2% 11%
20 180
Consumers are most interested in price
2% 21%
Consumers that get custom fit are more loyal 12 48
customers 1% 6%
Consumers that get custom fit are more likely 12 56
to take lessons 1% 7%
Consumers are willing to pay for custom fitting 20 156
from an expert like a PGA Professional 2% 18%
Consumers are not aware of the grip options 17 161
available to them 2% 19%
Consumers want to be custom fit but don't 45 230
want to pay for it 5% 27%
Would you like to see more coverage of Custom Fitting best practices in PGA Magazine or PGAmagazine.com?
Number of Response(s)
Yes 779
No 71
No Responses 287
Total 1137
Please tell us the one topic related to custom fitting you would like to learn more about.
513 Response(s)
Do manufacturers do a good job of training PGA members how to fit their particular brands of golf equipment?
Number of Response(s)
Yes 446
No 402
No Responses 289
Total 1137
With respect to custom fitting, what is the one thing that manufacturers could do better?
516 Response(s)
On average, how many different steel shaft options do you offer?
Number of Response(s)
1-3 309
4-6 381
7-10 98
11+ 61
No Responses 288
Total 1137
On average, how many different graphite shaft options do you offer?
Number of Response(s)
1-3 181
4-6 318
7-10 197
11+ 145
No Responses 296
Total 1137
On average, how many different grip options do you offer?
Number of Response(s)
1-3 128
4-6 347
7-10 212
11+ 156
No Responses 294
Total 1137
With respect to shaft manufacturers, which one of the following does the best job educating The PGA member?
Number of Response(s)
Aldila 100
True Temper 290
Fujikura 38
Rifle 35
Mitsubishi 12
KBS 15
UST Mamiya 18
Grafalloy 14
Harrison 2
Nippon 3
Other 155
No Responses 455
Total 1137
Which of the following shaft manufacturers is the #1 consumer requested shaft option in custom fitting.
Number of Response(s)
Aldila 160
True Temper 289
Fujikura 124
Rifle 88
Mitsubishi 30
KBS 20
UST Mamiya 7
Grafalloy 11
Harrison 1
Nippon 8
Other 36
No Responses 363
Total 1137
Do consumers think about grips as an option to custom fitting and if they do, which grip is the #1 requested?
Number of Response(s)
Yes 405
No 422
Total 828
387 Comment(s)
Would you be willing to submit a Club Fitting Best Practice to PGA Magazine for use in the magazine or on-line?
Number of Response(s)
Yes 467
No 370
No Responses 300
Total 1137
What would help you get started with a custom fitting program at your facility? Please select all that apply.
Number of Response(s)
A better understanding of how custom fitting works and best practices 19
Less Expensive start up costs 65
A higher return on investment 31
Less competition from off-course retailers 34
More time to develop the program 27
Other 27
Total 122
Response Ratio
50.4%
23.0%
7.2%
7.0%
1.2%
3.2%
6.9%
<1%
100%
Response Ratio
7.5%
14.5%
37.4%
11.6%
7.6%
12.4%
8.0%
<1%
100%
Response Ratio
87.5%
11.5%
<1%
100%
Response Ratio
2.9%
5.1%
8.8%
57.8%
1.6%
23.4%
100%
Response Ratio
99.6%
90.8%
77.0%
81.5%
68.4%
4.0%
100%
Response Ratio
26.7%
71.7%
55.4%
38.5%
16.5%
100%
Response Ratio
4.8%
40.4%
8.8%
33.2%
23.4%
18.9%
50.9%
37.4%
52.6%
1.5%
8.4%
100%
gy to aid in the custom fitting
Response Ratio
39.6%
35.9%
24.3%
100%
Response Ratio
29.4%
21.2%
9.8%
11.7%
10.1%
14.9%
23.1%
100%
Response Ratio
4.3%
5.4%
5.6%
9.4%
51.0%
24.1%
100%
s/hybrids versus custom fitting irons?
Response Ratio
17.6%
53.8%
28.4%
100%
Response Ratio
15.7%
55.2%
19.7%
46.8%
16.1%
27.8%
53.5%
54.1%
58.2%
1.6%
6.8%
100%
Response Ratio
71.2%
69.1%
48.4%
8.9%
22.2%
69.4%
20.9%
100%
Response Ratio
7.3%
49.6%
55.1%
12.6%
19.8%
23.2%
45.0%
46.6%
81.6%
1.6%
5.3%
100%
Response Ratio
3.4%
4.7%
5.0%
7.2%
11.0%
11.8%
13.1%
18.9%
24.3%
100%
Response Ratio
10.0%
11.8%
16.0%
13.1%
9.3%
5.3%
3.1%
4.1%
26.8%
100%
Response Ratio
35.0%
18.1%
8.2%
3.2%
2.6%
1.4%
<1%
2.1%
28.3%
100%
Response Ratio
33.3%
17.2%
7.4%
3.6%
2.9%
2.0%
1.9%
2.3%
29.1%
100%
Response Ratio
44.7%
11.0%
5.5%
2.3%
2.6%
<1%
<1%
1.0%
30.7%
100%
Response Ratio
4.4%
35.7%
49.6%
9.7%
1.6%
100%
Response Ratio
1.5%
43.4%
49.8%
5.0%
<1%
100%
Response Ratio
87.6%
71.2%
60.7%
91.5%
80.9%
100%
om fitting, what advice would you give
?
Response Ratio
<1%
9.7%
<1%
1.2%
6.1%
3.2%
21.7%
8.7%
18.5%
<1%
3.6%
26.3%
100%
m all. What is the #1 reason why you
d golf clubs?
Somewh Totally
Agree at agree agree
331 215 247
39% 25% 29%
273 265 79
32% 31% 9%
273 292 119
32% 34% 14%
303 287 150
36% 34% 18%
258 256 139
30% 30% 16%
211 269 303
25% 32% 36%
244 305 233
29% 36% 27%
276 273 128
32% 32% 15%
313 235 125
37% 28% 15%
257 213 106
30% 25% 12%
or PGAmagazine.com?
Response Ratio
68.5%
6.2%
25.2%
100%
nds of golf equipment?
Response Ratio
39.2%
35.3%
25.4%
100%
?
Response Ratio
27.1%
33.5%
8.6%
5.3%
25.3%
100%
Response Ratio
15.9%
27.9%
17.3%
12.7%
26.0%
100%
Response Ratio
11.2%
30.5%
18.6%
13.7%
25.8%
100%
ating The PGA member?
Response Ratio
8.7%
25.5%
3.3%
3.0%
1.0%
1.3%
1.5%
1.2%
<1%
<1%
13.6%
40.0%
100%
n custom fitting.
Response Ratio
14.0%
25.4%
10.9%
7.7%
2.6%
1.7%
<1%
<1%
<1%
<1%
3.1%
31.9%
100%
p is the #1 requested?
Response Ratio
48.9%
50.9%
100%
the magazine or on-line?
Response Ratio
41.0%
32.5%
26.3%
100%
select all that apply.
Response Ratio
15.5%
53.2%
25.4%
27.8%
22.1%
22.1%
100%
Constant Contact Survey Results
Survey Name: PGA Magazine 2010 Custom Club Fitting Survey
Response Status: Partial & Completed
Filter: None
######
Please select the answer that best describes your facility. - Other responses
Golf Retailer
Golf School
Golfsmith
GolfTEC Store
indoor and out door facility
Indoor Golf Center
Indoor Improvement Center
Indoor Instruction
Indoor Learning Center
Indoor Learning Center
Indoor studio
indoor teaching
indoor teaching facility
indoor teaching facility
indoors
Instruction Facility
My own indoor facility
off course golf simulator traing center
off course retail and lesson center
off course shop
Resort and Private
resort and private
Retail
retail
retail golf store
Semi
SEMI -PRIVATE
semi private
semi private
semi private
semi private
semi private
semi private
semi private
Semi Private
Semi Private
semi private
semi private
semi private
semi private nine hole
Semi Private Resort
semi private-daily fee
Semi Private/Resort
semi private/resort
Semi- private
Semi-Private
semi-private
Semi-Private
Semi-Private
semi-private
semi-private
SEMI-PRIVATE
semi-private
Semi-private
semi-private
Semi-private
Semi-Private
semi-private
Semi-private
semi-private
semi-private
Semi-private
Semi-Private
Semi-Private
Please select the answer that best describes your position at your facility. - Other responses
GOLF SERVICES MANAGER
Head Golf Professional/General Manager
Instructor
instructor
Instructor
Instructor
instructor
instructor
Instructor
instructor
Instructor
instructor
Instructor
instructor
instructor
Instructor A-6
Outside service, Teach
owner
owner
Owner
Owner
Owner and PGA Professional
Owner instructor
owner of a independent golf academy
Owner/General Manager
Part owner
pga instructor
PGA Professional
PGA Professional/Manager
PGA Teaching Professional
pga teaching professional
Pro Shop Manager
Range Manager/ Instructor
supt/professional
Teacher/club fitter/ instructor
Teaching Golf Professional
teaching pro
teaching pro
teaching pro
teaching pro
teaching pro
Teaching Pro
teaching pro
teaching professional
Teaching Professional
teaching professional
Teaching Professional
Teaching Professional
Teaching Professional
Teaching Professional
Teaching Professional
teaching professional
teaching professional
teaching professional
Teaching Professional
Teaching Professional
Teaching Professional
Teaching Professional
teaching professional
teaching professional
teaching professional
Teaching Professional
Teaching professional
Teaching Professional
teaching professional
Teaching Professional
teaching professional
Teaching Professional
Teaching Professional
teaching professional
teaching professional
Teaching Professional
teaching professional
teaching professional
Teaching Professional
teaching professional
Teaching Professional
Teaching Professional
Teaching Professional
Teaching Professional (A-6)
How long has your facility offered custom fitting? - Other responses
Please indicate which product categories you custom fit. Please select all that apply - Other responses
Ball
Ball Fitting
balls
balls
Balls
Balls
balls
Balls
balls
Balls
balls
BALLS
balls
balls
balls & gloves & shoe
Balls and Complete Bag / Gap Fitting
Who is responsible for custom fitting at your facility? Please select all that apply. - Other responses
all assistant professionals after training by head professional
All assistants
All Assistants
All Assistants
All assistants
All associates
All Full-time PGA Staff
all golf professionals
All Golf Professionals
ALL OF THE ABOVE
All of us
All other Assistants as well
all professional staff
All Professional Staff Members
all professionals
all professionals
All professionals on staff
all professionals PGA
all staff
all staff
all staff members
All teaching professionals
all the ass't pros
apprentice
Assistant Golf Professional
Assistant Golf Professional
Assistant Golf Professional
Assistant Golf Professionals
Assistant Professional
Assistant Professional
Assistant Professional
Assistant Professional
Assistant Professional/Clubfitter
Assistant Professionals
Assistant Professionals
Assistant Professionals
Assistant Professionals
assistant professionals
Assistant Professionals
Assistant Professionals
Assistant Professionals
Assistant Professionals
Assistant Professionals
Assistants
Assistants
Assistants
certified club fitters
Certified Professional Fitters
club fitter
Club Fitter
Club Fitter
club fitters
Club Repair Technician
Clubfitter
clubfitter on site at golf academy
contracted company
Custom Club fitter
Custom Fitter
Dedficated Shop Assistant
Director of Instruction
Director of Instruction
Director of Instruction
Director of Instruction
Director of Instruction
Director of Instruction
Director of Instruction
Director of instruction
Director of Instruction
Director of Instruction
Director of instruction
DIRECTOR OF INSTRUCTION
Director of Instruction / Jim Phenicie
DOI-golf academy
equipment specialist
Every staff member on the hard goods side
Everyone
Everyone
ex club fit specialist on staff
Fellow Assistant Professionals
Fitting Specialist
fitting specialist
Fitting Specialists
full time club fitter
full time clubfitter
Full Time Custom Club Fitter
Full time fitter
General Manager
General Manager
General manager
General Manager/Director of Operations
General manager/head professional
gm
GM
golf staff
I am responsible.
local club fitter
LPGA and PGA Assistant Members
Master Clubfitter
ME
me
Me
myself
Myself
Myself and one staff (two in total)
Nancy Quarcelino School of Golf
Non-PGA Staff member certified in clubfitting
other golf professionals
Owner
Owner/General Manager
Part-time Asst/Part-time Tech rep
Player Assistants
Range manager
second assistant
Second Assistant
second assistant
Second Assistant Professional
self
self and club tech
Shop Assistant
Shop manager / club fitter
staff
store personnel
TaylorMade Performance Lab
teachers and sales
tech reps
trained custom fitter
Vendor
We Certify all Assistants in Club Fitting
If you custom fit irons, which of the following fitting carts do you own? - Other responses
Henry Griffitts
Henry Griffitts
Henry Griffitts
henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Grifiths
HENRY-GRIFFITTS
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
henry-griffitts
Henry-Griffitts and Tour Edge
Henry-Griffitts Precision Fit Golf Clubs
HG
highend custom, wishon
HOMEMADE MOSTLY THRU GOLFSMITH
MacGregor
n/a
Nicklaus
no cart
none
none
None
NONE
none
none
own
pga hand books
Ping Rental Sets
Square Two, Lady Fairway
swing science
Tour Edge
Tour Edge
Tour Edge
tour edge
Tour Edge
Tour Edge
Tour Edge
Tour Edge
Tour Edge
Tour edge
Tour Edge
If you do use technology which of the following do you currently use? - Other responses
AC2
Accusport Vector Pro
Achiever
achiever
Achiever
AV1 / STAR
Ball Flight Laws
Bel Swing Mate
Belltronics
Callaway
Callaway fit system
Cool Clubs proprietary
custom made/dartfish
digiflex frequency meter
Don't know the name
equip during demo days, we don't own yet
Focaltron
Foresight
Foresight Game Changer
Golf Achiever
Golf Achiever
golf simulator
golf simulator
golfachiever-focaltron
indoor sim
JC Video
JC Video
launch monitor
Launch Monitor attached with Simulator
lie board and impact tape
Mat System
mat-t lab 6 cameras
mixture of many products
Mizuno
Mizuno club optimizer
mizuno lie board
Mizuno Shaft Optimizer
Mizuno Shaft Optimizer
mizuno shaft optimizer
Mizuno Shaft Optimizer
Mizuno Shaft Optimizer
Mizuno Shaft Optimizer
Mizuno Shaft Optimizer
n/a
NA
NA
Nike
nike
Nike
Nike
Nike
nike
Nike
Nike
Nike 360
Nike Launch Monitor
Nike Vector
none
none
none
none
none
none
none of above
not app
not sure
P3Pro
par flight
PGA Tour Similators/3-Trac
psproswing
Pure Launch
Radar
sam putt
SAM Putt Lab
SAM Putt Lab
SAM Putter Fitting Lab & Mizuno Shaft Optimizer
sam putting lab
SAM PuttLab
simulator HD GOLF
SONY
swing speed
swing speed, lie board, ball flight
swingmate
Take my members to Cleveland Golf Fitting Studio in Huntington Beach, CA.
Taylor made
TaylorMade MATT
TaylorMade Performance Lab
TEK
Titleist
V1
V1
vector
Vector
vector
Vector
Vector
Which of the following brands of woods/hybrids do you custom fit? - Other responses
any requested
components
custom heads
Dimension Z
Edge
Exotics, Henry Griffitts
Golfsmith
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts and Tour Edge
HENRY-GRIFFITTS
henry-Griffitts
Henry-Griffitts
Henry-Griffitts
henry-griffitts
HG
HG
highend custom
hnery-Griffitts
I can cross reference the fitting to all manufactures
I give the customer the correct fit and then order from the company of their cho
kzg
KZGolf
MADE TO ORDER FOR EACH YEAR
none
none
own
Srixon
swing science
Take a guess...Tour Edge!
Tom Wishon, KZG
Tour Edge
Tour Edge
Tour Edge
Tour Edge
tour edge
Tour Edge
Tour edge
Tour Edge
Tour edge
tour edge
tour edge
Tour Edge, Henry - Griffits
Tour exotic
we fit for all clubs based on the specifications we get from the fitting carts.
Wishon
If you custom fit putters, which of the following brands do you sell? - Other responses
cleveland
Cleveland
cleveland
Cleveland
CLEVELAND, YES
components
Cotour
Cotour
Cotour
cotour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
COUTOUR
Coutour
Coutour
Coutour
Coutour
Coutour
coutour
Coutour
Coutour
coutour
Coutour
COUTOUR
Coutour, Lateral Line
custom putter heads
Edel Custom Fit Putters
fit thier own
Golfsmith
Guerin Rife, Cotour
haven't "fit" putters
heavey putter
Heavy Putter
Heavy Putter
Heavy Putter, Rife
Henry Griffits
Henry Griffitts
Henry Griffitts (Chris Aoki) Fit2Aim
HENRY-GRIFFITTS
Henry-Griffitts
HG
Hnery-Griffitts
Kirk Curie
Kirk Currie
Kirk Currie
Kirk Currie
Kirk Currie
Kirk Currie
Kirk Currie & Coutour Golf
Kirk Curry
Machine
MADE TO ORDER FOR EACH YEAR
Mitchell
Mizuno
n/a
NA
never comprimise, heavy putter
Never Compromise
Never Compromise
none
Ping
Piretti
Piretti
Rife
Rife
Rife
Rife
Rife
rife
Rife
RIFE
Rife
rife
rife
Rife
RIFE
rife
Rife & Yes
Rife Putters
Rife, Bettinardi
Rife, Maxfli
Rife, Never Compromise
Rife,Cleveland/Never Compromise
rossa
Self commisioned model
send members to YES--order their specs
slazenger
Slotline
Square Two, Lady Fairway
Sun Valley
Taylor Made
Taylor Made
taylor made
tour edge
Tour Edge
Tour Edge, Clevenland, Never Compromise, Rife, Henry - Griffits
Wishon
yes
Yes
Yes
Yes
Yes and Coutour
If you custom fit wedges, which of the following brands do you sell? - Other responses
Henrey-Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts and Tour Edge
HENRY-GRIFFITTS
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
HG
HG
highend custom
I sell the customer the club they prefer. I just give them the correct specs.
kzg
MADE TO ORDER FO EACH YEAR
What are the primary benefits of custom fitting? Please select all that apply. - Comments
carry less inventory
Clearly gives us an advantage over retailers.
COUSTOM FITTING IS THE ONLY TO SHOW MEMBERS YOU CAN MAKE A CHANGE
Creates an impression that we can service them better than buying on-line or at off course retail store even if our price
Custom Fitting allows me to fit my members with the type of equipment that fits them best
Custom fitting allows me to increase the added value to my customer
Custom fitting allows my students to maximize my lesson information.
Custom fitting allows the customer to be 100% confident that he/she is making the correct decision on if the clubs fit th
Custom Fitting creates a service for the membership that is specially designed for them
Custom fitting gives more credibility between the professional and the custom fitter.
custom fitting has been a KEY role in moving our product!
Custom fitting helps my clients/members swing more in balance, be more consistent,lower their score, HAVE MORE F
Custom fitting here is a service we provide to our members. We try to have fitting days with vendors and multple dem
Custom fitting in a green grass environment allows us to compete with the big box stores in our area without discountin
Custom fitting increases range and green fee business.
Custom fitting irons (bending loft & lie) after the clubs come in, is a service that the large box merchandisers won't do.
Custom fitting is about appropriately taking care of a customer. I believe it is unethical to sell clubs to a person withou
Custom fitting is becoming increasingly important for the buyer. As a specialist for Titliest, custom fitting sets me apar
Custom fitting is the future of golf clubs as more people are learning about technology and PGA professionals need to
Custom fitting is the future of the industry, those who do not jump on board will be left behind.
Custom Fitting is the only connection with the golfer where you can use your knowledge to explain the them how they c
Custom fitting is the only way I am able to compete with the retailers in my area.
Custom fitting is the right thing to do.It allows your customer/member to play better.
Custom fitting keeps my members happy and establishes a relationship like no other, everything is better if you fit club
Custom fitting makes it easier for me to teach students and get results
Custom fitting only takes a couple of weeks longer to get custom orders.
Custom fitting really helps the player improve shot quaility.
CUSTOM FITTING SEPARATES THE GREEN GRASS PROS FROM THE OFF COURSE DISCOUNTERS. I DON'T
custom fitting shows we are the expert especially when we can show them why a custom fit club is better than a non c
Custom Fitting with our flightscope makes our Members and customers feel reassured that they have the right clubs fo
Custome fitting allows our customers to play with the proper clubs. This allows them to enjoy the game.
Custon Fitting is what sets our golf operation apart from other clubs and the stores. It also gives us another avenue to
Done correctly, custom fitting is a major separator and most likely a game enriching experience for consumers.
Ensures clubs are correct for customer
Fitting golfers helps build relationships with customers which is then reflected in additional sales.
From a financial standpoint, by custom fitting I also reduce my stock costs and increase margin of profit by not being o
I believe it would be to the manufacturers benefit to give clubs that sell clubs and have an active membership the fitting
I believe that if someone is going to purchase a set of new irons, that they are correct for them. I would feel guilty and
I could write several books about club fitting. Henry-Griffitts was the very first company to introduce and teach other Go
I do not have the new fitting cart from Mizuno. I am usingthe 2008 fitting cart. My facility decided not to purchase thene
i DO THE FITTINGS AT THE COURSE AND USUALLY IN CONJUNCTION WITH A LESSON THE FIRST IN A SERI
I feel that custom fitting is what gives the PGA Professional the edge when compared to the BIG BOX stores.
I fit so the student can learn faster.
I offer fitting to my student's because approximately 80% play with club's that have the wrong shaft flex or lie angle.
If I have an opportunity to custom fit someone, I know I have a 90% chance at making a sale. It works and the benefit
If we are not custom fitting we are losing our customers.
If you don't do it - you don't want to sell clubs properly.
In my opinion we carry to many sets of clubs for a resort. We should carry very little sets and special order everything.
It also is a great value added service to provide your customers.
it better for the golfer
It helps get people better.
It helps to create a very Professional relationship with our customers and word of mouth is helping us in all areas of the
It is the correct thing to do for the player!
It provides a higher level of service and keeps my member at the club...
It seperates the PGA Professional from the on line super stores.
It spreads like wildfire if you provide excellent service. Word of mouth goes along way with custom clubs.
It would be great if PGA membership offered discounts with custom fitting equipment. Often we are competing with no
It's about Trust (from your clients) and credibility as a PGA Professional. Members feel they have the proper clubs in th
it's just a service
Keeps us the expert and the go to person for their club needs
Lessons create more custom fitting and sales not the other way around
More than anything, it is usually what is best for the guest to ensure that they are playing with the right equipment
NA
None of above! Custom fitting the only way to sell clubs. It is like shoes, it must fit. Custom fitting increase the bottom l
Not many club professionals take the time to custome fit. My expertise in this area sets me apart from the competition
Off the rack clubs are a huge waste of money, everyone is different, clubs should fit the golfer. Baseball players don't
Our golfers are very much "casual" players. Not much emphasis on custom fitting. Those we have fit have had gener
Playing skills improve faster with fitted equipment.
Please contact me regarding a custom fitting article I just wrote. It is about fitting outside where you and the student ca
Provides great margins
Reducing a player's handicap through effective fitting, drastically increases the odds of repeat business! It also gives a
Seeing ball flight in a fitting is what we market and helps compete against the mega stores in our area
Teaching and Fitting go hand n' hand! The teacher/fitter should be the PGA's stress. Only a teacher is quilified even a
The key to learning to play golf is immediate, accurate, reliable feedback. If your clubs do not fit you properly the ball fl
The major benefit of custom fitting is getting the proper equipment in the hands of our members. This includes not only
The PGA has done very little to enhance anything for a PGA Gof Professional regarding club fitting. Great Golf Profes
The primary benefit is it helps the golfer hit more consistent shots
The primary benefit of custom fitting is that it allows me to teach my customer how to play better Golf.
these things would occur if % was higher
This shows we care that the customer gets the right set of clubs fit to him/her.
If you could give one piece of advice to the manufacturers of golf equipment about custom fitting, what advice
Actually make the clubs to the specs we order !!
Adaptable face angles and lie angles are huge!
Add more components to the fitting system
adjustable face angle on hybrids
Adjustable iron heads with plenty of shaft options
Adjustable shafts / heads is the best option
advertise benefits of custom fitting
affordable
affordable fitting equipment
Agree on industry standard measurements
all heads fit universal shafts - cross companies
ALL MANUFACTURERS SHOULD USE ONE INDUSTRY STANDARD
All should have interchangable head/shaft systems
All should provide custom fitting carts without ca
allow a more vast choice of shafts
An industry standard on lofts and lies
Articles on launch angles and ball spin.
Ask the PGA professionals for their imput we know
Back up the fitters with a great return policy
BE ABLE TO ADJUST ALL CLUBS FOR LIE ANGLE
be able to really fit clubs
Be as flexible as possible with specs.
be consistant
Be flexible with options( shafts, grips, etc...)
be more accurate on custom orders.
Be more consistent between manufacturers
Be more precise with custom fitting orders
Better and more consistent quality control
Better describe the fitting clubs specs.
better pricing for the fitting cart
better service on delivery times
better shaft options for fitting
build in one day and deliver in 48 hours
Build precisely what you put in a fitting cart
Build what we need not what you think will sell.
Call me to do some consulting ...
Can you please standardize lies and lofts!
Carts and Demos should be free of charge to accts
Carts should be simple, mobile and easy to use.
Carts that are easy to move & store
Catch up to Mizuno's fitting cart technology.
Changable shafts for hybrids and fairway woods.
Change the fit system club used from 6 to 7 iron
Charge the facilities less
Charge us less
Cheap to get started and protects margins
cheaper, more accesible demos
Come up with a set standards for irons.
Continue the interchangeable shaft/head components
Continue to give me clubs to fit with.
Continue to have clubs available for quick deliver
Continue to improve delivery time.
Continue to key on fitting importance
Continue to make improvements on the ease of fitti
Continue what their doing
continue with the "piecing" of clubs together.
Copy the Titleist fitting cart - it is the best!
create a program for returning old fitting clubs
Credit the cost of cart after a quota of sales
custom fit fairway woods for lie also
Custom fitting accounts recieve priority & pricing
Custom fitting carts should be small and mobile
customize all your irons and ship them quickly
cut back on depth of lines
Cut back the number of types of irons sets
cut the cost of the fitting systems
Demo sets help
Develop fitting systems for all clientele (ages)
Develop standard specifications (loft & lie)
Different shaft and head attachments to fit with
Do It
do more demo days
Do not change so often
do not charge
Do not charge us for fitting clubs
do NOT make complicated shafts are very important
Do not release any new clubs after Feb 1 each year
Do your best to make great products & be a partner
Don't assume that all tall people are strong
Don't be so stingy with fitting carts/clubs
Don't change models as much. Don't change prices!
Don't change models so often
don't change product more than every 18 months
Don't charge for fitting systems at PGA facilities
Don't charge for the fitting carts
Don't charge me for the fitting stuff (PING!)
Don't come with new products every 6 minths
don't fine tune it to the degree that it confuses
Don't force to buy stock product if we fit.
Don't forget short people
Don't make things too complicated.
Don't make us pay for the fitting carts
don't offer so many options, can be confusing
Don't over complicate the fitting system.
Don't overdo it and give consumer too many choices
Don't sell a piece of equipment that isn't custom!
Don't upcharge for certain types of grips
DONT CONFUSE THE CUSTOMER, KEEP IT SIMPLE
dont label stiffness on there shafts. hurts egos!!
Easier fit carts to work with
Easier to use fitting systems with less data.
Educate more consumers
Educate the professional about your fitting system
educate us more about your products
education
Education to the Professionals is key
Educational programs for pros to learn their line
Every company should have a fitting cart
Expand into woods for lie
Fairway woods and hybrids need the same adjustable
Fairway woods are tooooooooooo long !!!!!!!
Faster availability
Faster turn around
Faster turnaround - more education!!
Find ways to change head weight dont load shafts
Find wayss to ease the cost of demo club
Fit carts are great tools- make them useful!
Fitting carts work great
Fitting components arrive before equip released
Fitting systems more affordable and user friendly.
Fitting women, left handed and junior
Follow-Up; check in one year later
for woods interchangable heads/shafts less turnove
form too short
Free demos
free demos and free fitting carts
Free fitting carts
FREE Fitting Carts.
free fitting iron carts
Get rid of "programs." Give us tools to work with
Get systems into shops at no charge..it sells
Get the cost down for technology to help fit clubs
Get us fitting carts earlier in the year
Give away your fitting systems for free
Give fitting carts at No Charge to promote product
Give me the ability to custom fit hybrids and wood
Give options to the fitter and buyer
Give our customers more options
Give professionals more fitting tools for wds/hybr
Give the golf shops the fitting carts and tools
Give timely delivery on orders, cust. will remembe
give us a heads-up on national ads w/product avail
Give us enough clubs to do a real fitting.
give us more access to demos and fitting clubs
give us more face tape and fitting boards
give us more options with shafts
give us more tools, we are selling your products
Give us the clubs and tools and we would sell more
Give us the fitting carts for a very low price
Give us the tools to fit with.
Giving demo sets at discount allow buyers the oppo
Have 1 degree excrements for lie angles in irons
have a lower end price point for custom fit putter
Have a uniform fitting system for all companies.
Have an industry standard for length, lie, loft
Have fewer options
Have fitting product prior to product release.
have grip size options
have longer product cycles
have more left handed options
Have more uniform lofts and lies for irons
Have more wedge & putter fitting systems available
Have PGA Professionals help with design
Have screw on heads to increase options
have the ability to properly swingweight all clubs
have the pga develop its own fitting system
have them list you as a fitter on their website
Have them turn the clubs faster
Have your most skilled people @ demo days
Help out the ones that sell for you
Help retailer with low cost equipment to fit with.
Help us promise a quick turn
Help us to help our customers.
I believe Demo Days work effectively.
I believe manufacturers do a good job with options
I have not seen a custom wedges in a fitting cart
I-Fit carts are fantastic. Some many options
In todays market manufactures are doing a good job
Inch over standard doesn't really help masses
include demo clubs ,instead of charging a fee
Include Fairway Woods, Hybrids, & Wedges in Carts
Includes demo clubs to golf shops to use in fittin
Industry standareds length lie, ect.
insure specs are correct when shipped
interchangable shaft systems
interchangeability of heads and shafts is essentia
Interchangeable components work great.
INTERCHANGEABLE FITTING SYSTEMS
Interchangeable Hybrids & Wedges for fittings
interchangeable shafts are a must
Interchanging clubs.
Involve the company sales representative
It helps sell for us vs. department store
It is a must for any golf operation.
just do it
Keeep it simple stupid. The game & equipment are
Keep abreast of current trends
Keep as simple as poss., offer more train for pros
Keep being inovative, stress the improtance of CF
keep carts simple and moble
keep doing custom work..it's helps everyone!!
Keep educating the Golf Professional staffs
keep fitting carts fairly simple, don't over do it
keep fitting carts up to date with latest equipt.
Keep Great Marketing! Always say Fitting in Ad.
Keep it as simple as possible!
Keep it simle
Keep it simple
keep it simple
Keep it simple
Keep it Simple
Keep it simple
keep it simple
Keep it simple
keep it simple
keep it simple
keep it simple
Keep it simple
keep it simple
KEEP IT SIMPLE
keep it simple
Keep it simple
keep it simple
Keep it simple and compact. Bulky is not good.
Keep it simple and explainable to customers
Keep it simple and functionable.
keep it simple with quik turn-around time
Keep it simple, don't confuse everyone.
Keep it simple!
Keep it simple. More lie angle options.
Keep it simple.Too much information is confusing.
Keep it up! Keep inventory levels high for quick
Keep making strides to make it better
keep model options down
keep moving forward
Keep providing us with the tools to adequately fit
KEEP QUALITY CONTROL GREAT
Keep the cart consise and small, don't overdue it
Keep the carts available and in front of customers
Keep the fitting components updated!!!!!!!!!!!!!!!
Keep the fitting simple and efficient.
keep the process simple
Keep us well informed of all new technology.
keeping it simple
Know the difficeence in your markets
ladies shafts are too soft
Larger custom depts. Better turn around time.
Learn from Henry-Griffitts, ltd
less options as far as types of irons and drivers
Less options. the wateers tend to get a bit muddy
Less shaft selections. More time between new mode
Less upcharges on shafts.
Lessen tolerances, increase fitting cart options
Lie angle for woods
Life Cycles for New Clubs is too Short!
Listen to your retailers.
lofts, lies, and lenghts are correct before ship
Longer product cycles
Love the smaller cart systems to hold the equip.
Lower cost on the Fitting systems.
Lower price of fitting systems
lower prices
lower the cost of fitting carts.
Lower your prices to the green grass facilities
Maintain high level of inventory of heads
Maintain quick turn around time
Make "standard" standard with all manufacturers!!
MAKE A DRIVER THAT IS 15 Degrees PLUS
Make a good launch monitor for a decent price
Make a perimeter weighted iron that's not offset
make a simple
Make a system that meets all players abilities.
Make all fitting procedures and styles uniform
Make all heads the same bore, so all shafts fit
Make all standards the same
Make cart options easier and smaller.
Make carts practical....some get way to big.
Make club fitting more accessible togeneral public
Make custom club orders quicker in the return
Make custom fitting clubs/supplies more affordable
make custom fitting easier
Make custom fitting equipment at no charge.
Make custom fitting equipment complimentary
Make custom fitting more affordable
Make Custom Fittng and DEMOS more readilyavailable
Make demo club more assessible, cost less.
make fitting carts more affordable and train more
Make fitting carts simpler and less expensive
Make fitting clubs easily accessable.
Make fitting equipment more available to sellers
make fitting program less expensive
Make fitting tools more cost efficeint.
Make fitting tools more easily available/affordabl
Make grips smaller so we can fit more ladies
Make high quality equipment
Make innovative methods of fitting available.
Make it as easy as possible
Make it as simple as possible
Make it easier and unwieldy. No stock clubs.
Make it easier for golf pros to fitting carts
Make it easier for green grass shops to compete.
Make it easy
MAKE IT EASY
make it easy for me to get custom fitting tools
Make it easy for the customer to order clubs
make it easy for the customer to see the results
Make it less expensive for the golf professional
MAKE IT MORE AFFORDABLE FOR THE START UP EQUIPMENT
Make it quick and easy to fit.
Make it simple
Make it simple and easy to understand.
make it simple and user friendly
Make it simple to use and understand
Make it simple...limit customer confusion
Make it sinple and cost effective
Make lauch monitors affordable
Make launch monitors more accesable
Make smaller fitting carts!!
Make sure all your information is truthful.
Make system useful yet simple
Make systems more adaptable to each specific club.
Make the carts / systems easy to transport
make the carts user friendly
make the cost of fitting carts less
make the custom fitting carts less expensive
Make the drivers shorter in length
Make the fit-cart footprint small.
make the fitting carts more affordable to the golf
Make the fitting equipment more cost effective.
Make the loft & lie angles on ALL clubs adjustable
Make the system simple and fast.
make the system simple and interchangeable
Make the systems easy to use.
Makeit more available & less expensive more shafts
manufacturers should give you free fitting equip
Maximizing the options allows for the best fit.
Media exposure noting the expertise of PGA
Mirror NIKE 360 fitting system
Model the Titleist Sure Fit Cart
more "lower end" retail samples to fit with
more affordable
More affordable fitting systems
More availability of demos from corporate
more choices for women - at least petite and tall
more clubs in fitting cart
more creative demo programs
more custom fitting clubs for free
more custom shafts at no upcharge
More demo club options.
More Demo Clubs
More Demo Days
More demo shafts
more demos
more demos
more demos
more demos that we could return end of the season
more education on clubfitting more seminars
more fact than hype
more fitting carts
more fitting clubs, less cost
more fitting clubs, less cost
more fitting options
More fitting systems available
more higher lofted drivers
More Hybryd and putter support
More information on technology and shaft inforamti
more left handed components
More left handed models in carts
More oem shaft offerings
more offset woods and complete hybrid sets
more options
More options for left handed golfers
more options for leftys
More options for women.
More options in fitting clubs and shafts
More options without stocking a lot of product.
More options, cost free carts
More options.
More Options. Optimization and choices.
More personal fitting sessions
More Regular and Senior shafts for members to try
More Shaft and Grip Options
more shaft and head options
More shaft education and commonality.
more shaft options
more shaft options for ladies and seniors
More shaft options!
more shaft selection
More shaft variety in lengths
More training from their reps. Shafts especially.
more training, sample ideas to sell
More traning with the fittilng carts more details
More womens and junior fittings - keep it simple
most need more lie angle options
much more promotion
N/A
n/a
NA
Narrow your specialties.
need detachable heads for the hybrids
need inexpensive demos
need more demo days, need more technology monitors
Need more softer shafts to select from
need someone on staff
Need to focus on the ladies.
no charge fitting product for fitting accounts
no charge fitting supplies/clubs and fast turnarou
None
none
not just 6 irons demo
not to charge for fitting equipment
Not to charge for the fitting cart.
offer a combo shaft r/s, standard lie,loft,lengt
Offer all the options possible.
offer an iron, such as a 6 iron for demo purposes
offer better ship time
offer clubs a launch monitor if they do business
Offer demo's Special Orders from Fittings sells!
Offer fewer and more simple options.
Offer fitting carts for free if you want to sell
Offer it and make it user friendly.
Offer moe for JR.and Women golfers
Offer more adjustments and bring back more forged
OFFER MORE CUSTOM SHAFT OPTIONS
Offer more education meetings for PGA pros
Offer more fitting tools
Offer more flex and loft.
Offer more hands on training.
Offer more left handed fitting options
Offer more left handed options
offer more options and faster turnaround on orders
Offer more shaft options
Offer more shaft options. Also more lie angles.
Offer variables - fairway woods, hybrids, wedges
Only deal with PGA/LPGA Professionals
permit only trained fitters to fit
Please allow us to have more demo's than stock.
Please continue promoting club fitting
Please continue to provide the tools to fit!!
Please make it cheaper for green grass shops.
Prebooks need to be less, as custom is taking over
pretty smart already
price needs to drop. Or give free fitting cart
produce custom stuff fast
programs based on what's sold, not what's in stock
Promote fitting through the golf professionals
Promote the PGA Professional as the expert
promote the PGA Professional as the leading force
Provide a easy to use fitting system.
Provide a tag on the sets that promotes fitting!
provide advanced technology
Provide affordable demo clubs...VERY important!
Provide as many options for fitting carts as possi
Provide charts with average ranges.
provide complimentary fitting centers (clubs)
Provide demos to professionals very reasonable
Provide fitting carts at no charge
provide fitting systems free, which promote sales
provide info regarding shafts and new tech
Provide more fitting carts at N/C
provide more hybrid and putter fitting equipment
Provide more product for club fitting process.
provide more shaft options in the cart.
provide muliple shafts in fitting cart
Provide systems at little to no cost - not $1000
Provide technology (launch monitor) at low price
Provide us with demo clubs at no charge
quaility control on specs
Qualify the fitters based on a standard criteria.
Quality of specks to fit
Quality,Quality,Quality and timeliness of delivery
quick shipment is critical
quick turn around service
Quick turn-around
Quit offering spiffs just to off course retailers
Reduce requirements to acquire custom fitting cart
Reduce ship times
Reduce the price and we would seel more
Refrain from putting the shaft flex on the club.
Retro-fit demos
same standards so all fittings are the same
Service, service, service
set standards in the industry
shaft frequency are allover the place
shaft info related to their clubhead
Ship custom fit clubs quicker
shorten the length of the driver
simple, small and easy to use
Simpler is better
simplify
Simplify the fitting cart and make interchangable
Simplify the fitting carts
Simplify the process
Simplify, simplify, simplify
simplify, you're confusing the customer
Slow down the product life cycle to new every 2 yr
SLOW THE CYCLE OF PRODUCT CHANGE
small carts that hold woods and irons, portable.
Smaller fitting carts!
some how get launch monitoors in their hands
somehow standardize shaft flex, ie reg,stiff etc
Stanardize the industry!!!!!!
standardize
Standardize products
standardize the lie, length amd shaft flex through
Stay with one style and move the cg around.
Stick to the fundamentals
stop changing models every friggin month
Stop charged an arm and a leg for fitting clubs
Stop delofting your irons
Stop making drivers too long for people to handle
Stop moving new models in so frequently.
Stop with the giant carts
stop with the stronger lofted approach
Strong demo programs and adjustability
Supply as many Demo clubs as possible
Supply us with maximum fitting components and shaf
teach fitters how to fit
Teach/mentor the young pros the fitting process.
Technology Sales.
The fitting carts need to have all the lengths
THE MIZUNO SYSTEM IS GREAT - MORE SHAFTS
The more technology we have the better we can fit
The numbers on hybrids are too weak
The putter lenght is too long for 90% of golfers.
The removable shaft/head fitting systems are great
they are getting easier with all the options
Tighten up QC. Most equip ship w/incorrect loftlie
timely turnaround on orders
To give me the specifications I order.
To ship what I order
to thoroughly train us in club fitting.
too many shaft options = confusion!
Train better and provide fitting sowtware
Train your people!
Training of fitters needs a much higher priority !
training on shafts & how heads work back to them
Try to be more like Henry-Griffitts
try to make your shafts more uniform
Try to provide as many tools as possible.
try to show what a good fit is.
Try to standardize lie,lengths, lofts of the clubs
Turn around time is fast.
Turn around time. Putter fitting. Easy fitcart/bag
In your personal opinion, which company offers the best overall custom fitting program? - Other responses
Henry Griffitts
HENRY-GRIFFITTS
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
henry-griffitts
Henry-Griffitts by far the best
Henry-Griffitts, Ltd
HG
HG
There are many good manufacturers of golf equipment and it is difficult to support them all. What is the #1
1. Popularity of the product.2. Ease of use.
1) Quality of Product - 2) Warrentee3) Customer Service in custom dept.
A company that works with you and the sales rep works with you. What I do not like are the reps will call on you in the
A product line that performs based on real launch monitor readings and not by advertising alone. with technology you
A total combination of what is offered especially the following:* High Performing Products and a good range of produc
Ability to customize clubs to exact specs required. Too many companies you list say they custom fit but it's actually a o
Ability to deliver custom clubs fast.
ability to reproduce the clubs on the fitting carts, the turn around time, and the options in their fitting cart
Ability to ship promptly and technological advances.
Abilty to fit golfers of all skill levels.
Accesability and promptness
Accessability to getting their products faster
Accuracy and timliness.
acushent golf gets to golfers of all ages and abilities , men,women,jrs,leftiescobra for higher handicaps titleist for lower
Adams produces by far the best woods and irons to loft & lie specs. Great customer service. Great company
Added Value Incentives provided by Manufacturer
After finding the correct shaft flex, the proper lie of an iron is the most important specification.
As a Nike Staff member I receive the fitting system at no charge to me or the facility.
Availability of there product. Terms, and relationship with the local rep.
back me up
BAD REP
Based on customer wants and needs.
based on the what sells at my shop and how willing the sales reps to make it to the texas panhandle
Basically the best equipment for the best price
Because my members like the equipment that we sell. Our membership dictates what we carry in our golf shop.
because of there varity of shafts and how there shaft flexs are for all golfers (male, female, junior).. to many golfers wa
Because that is what the customers ask for.
Belief in the quality of the product....when that product is also Must make the going to have high consumer demand/aw
Best cart, best service, best clubs...one stop shopping. Taylor made is a close second
Best equipment
best fitting cart
Best fitting cart
Best irons available
Best Irons made!
best overall covarge of products
Best support and follow up.
Brand awareness
Brand Loyalty
Brand name, industry reputation, quality product, versatility when applying fitting information to other manufacturers.
brand recognition
Brand recognition combined with product mix and customer service
Brand Support
Callaway & Titleist both have great fitting carts
callaway gives us all the help we need and in a fast way. we count on them to deliver in days
Callaway has great service and the quality of their products is unmatched.
Callaway in my opinion supplies the best products across the board. They aren't the best everywhere but their total pac
Callaway is a great club for all golfers. Great range from Beginners to more advanced players
Callaway offers more of a variety of technology available to a wide range of players of different abbilities. They also ma
Callaway provides the best line top to bottom to make my members a better player....#1 iron...#1 putter.....#1 driver.....
Callaway provides the BEST service and demo program in the industry
Callaway tends to have the specs that we order correct.
Can the lie angles be easily bent?
Choose Ping due to their proximity to our club, and the clubs are a better fit for my age group of members (seniors). C
club head design
Cobra = Price Point and great quality. Very recognized by Seniors and Ladies.Ping = Most comprehensive overall prog
cobra fits my members budget
Cobra is a good fit for Seniors with the off set woods and hybrids, S9 Iron is a great player improvement iron. Marketi
Combination of quality of product and price and Wilson is the best at doing both.
Comes down to customer service and if the rep is willing to visit the shop and attend a couple demo days
Commitment to customer service, reputation, and quality
Committment to us as partners in business and the willingness of that manufacturer to stand behind us when we need
Companies that can help us generate the best possible margins.
company reputation and the sales rep. Quality of the product.
Company service to our account and customer feedback.
Company suport and willingness to help you with just about anything reasonable.
Company support
company support for green grass vendors, but customer demand is still king.
Consistancy, honesty, Price, Fitting ability with cart is easy, Branding has always been a benifit to titleist. offers a wide
Consistency in clubs. New products at regular intervals. Ease of ordering during off hour times or weekends.
consistency of product
Consistency of sales/customer service support
Consistent quality of the product.
Consumer demand.Easy of fitting system.Meets shipping dates.Seldom have stock issues.Service from Sales Reps...
Contact with reps.
contractual arrangement with Taylormade; range balls, clothing (adidas); clubs irons and woods- rossi putters
Control of distribution; loyalty to the green grass professional; ability to maintain profit margins
correct specs
Cost, brand recognition and fitting options.
Custom fit, quality with the order, delivery/speed of service
customer asks for it & advertising
Customer demand based on prior years sales and current year buzz
Customer Demand, no matter how good the terms are or what the Manufacturer is offering to the professional, if you d
Customer service
Customer Service / Support
Customer service and consistant product
Customer service and on-time delivery.
customer service and product
Customer service for myself and my members. Historical quality of merchandise. Value. Professionalism and conduc
Customer service from our sales reps.
Customer service of rep
Customer service representative, quality products
Customer service when ordering or there are problems. Most popular brands to my members. Possibilities to increas
Customer Service, how well the company takes care of the professionals
customer service, product offering and follow-through
Customer service, speed of delivery. I do not have to stock much inventory. Large selection for fitting cart.
Customer Service!
Customer service!
CUSTOMER SERVICE!!! Quick turn around time. Quality product at a good price.
Customer service. They have to be able to help us with any problems or situations. If they fix a problem quickly, it is n
Customer service. Sales rep. support.
Customer service..no promotions that hurt our golf shop, easy to deal with. (Ping)
Customer support
Customer support and knowledge of the staff
customers
Dating, product turnaround, billing ease, quality of product, proven performance, return policy,
Delivery of what is actually designed by the fitter # 1, Training and support#2, interchangable head fitting system a mus
Demand - Sale rep. & their service of the account. Price point of equipment as well.
demand for products by consumer, how good products are and service from company to pro.
Demand from members/golfers
Dependability: Quality Product, Good Customer Service & Timely Deliveries.
discounts on product. commitment and performance of sales reps. quality of the product is not as important to me as t
Ease in getting fitting systems with minimal stock orders
Ease of doing business. Quick turnaround Quality product SupportDeliver what they promiseMinimal buy in
ease of fitting, quality product, name recognition
Ease of use.
Ease of use. Plus, you only need one system to fit with, then call in the order based on the fit requirements.
Easiest fitting equipment to use
Easy to do business with. Have the best scope of all products.
Easy to fit Drivers / Fairways / Hybrids / Irons all from one fitting cart.
easy to use
Easy to use and easy to show members the benefits of a custom fit club. A small compact fitting cart that can fit in the
Easy to use.
Either I play there equipment or member of my staff does, but I have to believe in the quality of the product. The sales
equipment choices, quality, price control, service
Equipment that fits more levels of players
faith in the product, quality of my rep, and ease of doing business with company
Familiarity of Brand
Fast shipping
First, I have to belive in the product. Second, how helpfull and professional are the vendors.
fit cart options. product variety, quality, and availibility. profit margin. turn time once ordered.
Fitting System, Quality of product, Turn around time on set ordered and set delivered, reputation of Manufacturer, Mar
Free Fitting Cart and Popular Clubs
From a very early on they set out to educate me with less importance placed on selling. We have a great partnership w
Good custom fitting program. Excellent customer service and ship time on orders. Brand recognition through advertisin
Good equipment, good service, good sales rep, and well promoted.
Good product and service
Good product, good name, good people selling, good terms, good stock,
Good product. Quick turnaround. Simple to fit. Appeals to customer. Good clubs sell themselves.
good products. turn around timeon ordersCustomer driven to shop through brand reconition
Good purchasing programs.
Good quality merchandise
Good quality products that compete well in green grass environments with a wide available set of options (shafts, lie, lo
good relations with sales staff
good service and quality
Great customer service from local sales reps.
Great customer service, they try to keep there clubs out of the discount stores and they try to protect the retail price.
Great customer service..timely shipping...quality..advertising...price..incentives to sell
Great Equipment and Interchangeable shafts
Great product and a quality sales rep
Great products
Great range of products from entry level to tour level Lower retail price plus good margins. Lifetime warrenty on all clu
Great Service,quality equipment, education
Great Support
Green grass golf shop support and price stability
Griffitts for QualityPing for customer serviceI am looking at Mizuno with their new sytem.
Have to be part of Troon Properties.
HG has more variety to choose from about 4500 different combinations. I can fit and Pro baskeball player as well as a
highest level of quality to products (shafts, heads, etc.)products that have been produced because of performance pro
History with the company and, in my opinion, the best product.
How much the cart is going to cost me. How small it is. How much it will cost me the next year.
How the rep works with our staff, is the rep flexible to help out wehn needed, dropping off clubs and making sure we a
I am a staff member and believe in their product.
I am a staff member of the selected manufacturer.
I am a Titleist staff member. However I sell Ping more than anyone else. This is because of Ping's product, thier prici
I am most familiar with the manufacturer who suppoprts me.
I am not biased to s specific manufacturer however we do recommend certain ones over others based on quality, serv
I am on TaylorMade/adidas golf staff and push them first. I also am a firm believer of the quality of their products as w
I am on the Nike Bowerman Staff - NikeWe went to Phoenix to be trained to fit PINGCallaway is a great club for the av
I am on Titleist staff, I believe in their R&D and products, their product selection and offerings come from the most dem
I am particularly fond of the Callaway fitting system. That is the system I most often used. They have been making so
I believe Callaway is the best mfg in the business. Both reps (terr. rep and inside rep) establish a professional and per
I believe most of the fitting systems are comparable, the Titleist golf cart is of such a size to be easy to use.
I believe they are the true innovators of club fitting. Their innovations have always continued to evolve and improve. Th
I believe Titleist does the most to educate PGA professionals about the importance of proper club fitting, whereas othe
I concentrate on three manufacturers. They are leaders in the industry and provide timely custom clubs.
I deal well with the company along with the rep.
i deal with most companies for customer preference
I did not choose the manufacturer (Cleveland)
i feel it is important to select a company that promotes a lot on the outside for you. I changed to Taylormade this year a
I feel TaylorMade has the best equipment, best turnaround time, and I am a member of their staff program.
I feel that they have the most comprehensive fit available without an extra cost.
I felt with TaylorMade, I could fit the widest range of players and abilities.
I FIND HAVING A QUALITY SALES REP THAT WILL WORK WITH ME TO HELP MOVE PRODUCT. INSIDE SALE
I fit with what ever brand the Director of golf tells me to use. I have no say in the matter.
I have a close relationship with callaway and feel their products are overall the best in the industry.
I have a good relationship with Ping and the people who who locally for Ping. The company best represents what I wan
I have a small shop and can't afford to have large stocks of clubs, so I don't get the nicer fitting systems. I would just l
I have always felt that Ping's main concern is for the customer rather than the bottom line.
I have been using the ping system for over 20 years. It is the only manufacturer to protect the product and pricing to be
I have found that most companies can`t really do more than 3 degrees up or down on lies. Most companies charge ex
I have had a relationship with Callaway for a long time and they have supported my effort's with good service and grea
I like Mizuno for thier fitting cart options as well as partner pricing and turn around time order to delivery very fast. I als
I like the Mizuno because of the shaft optimizer and the different head weights available.
I play the equipment or my assistant does
I preferr their cart over others. It is simple to use and transferr to the practce facility.
I put in my Golf Shop what my customers ask for.
i see the rep sometimes, this is how i like to do business. if they support me then i retuen the favor
I select a certain manufacturer over another because of their competitive prices, their quality in product, the people wh
I select Callaway for the customer service and back up they provide both my shop and my customers. It goes a long w
I select the company that offers me best in quality control, the most options in fitting, the best follow up program and co
I select the manufacturer based upon the students preference.
I select the vendors, buy what clubs I sell in the shop. I can fit other vendors for golf clubs off of that cart.
i select vendors on the ease of use and quality of their fitting cart as well as timely delivery on custom sets.
I selected Titleist because of there continued support to myself and many other professionals over the years. I was pa
i support all the vendors so my members have the best choice but i lean towrads the one that is the most flexable with
I support most companies. But I will do more with the more main stream companies.
I support the companies that support me. I am a TaylorMade staffer and I feel like I am part of their family. Good outs
I support the ones that support the golf professional. Titleist and Taylormade reps in our area have taken care of all ne
I support Titleist,they have developed a complete program for their customers. They have the experience developed t
I try not to show any preference in relation to brand. A member will like/hit a particluar club more/better then another.
I try to get what my members request.
I try to look at my competition and market a product they don't have or don't focus on.
I want companies that provide the widest specifications for length, loft, lie, grip sizes, weight ranges. Most important to
I want people playing the best eq they can
I want to support companies who have a low new product launch rate. It is increasing difficult to sell a product then ha
I'm looking at streamlining the hardgood companies I do business with. I want a stable company that's not introducing
I'm on their staff
I've been a Titleist Fitting Account for many years due to support of the PGA Professional
I've been fitting Henry-Griffitts for 20 years because they will build whatever I need no questions asked. In my opinion t
In my opinion Titleist has the best quality equipment as well as customer service. They make clubs to fit a good major
Integrity, Trust, consistency, professionalism and customer care/support. The current bickering about who is number o
It is easier to stay away from the main manufacturers.
It is easy to see who is fitting Golf clubs for the benefit of the consumer and who offers fitting because everyone else is
It is the one my club uses. I wish Ihad access to others but cannot afford to do so.
It very easy to use as long as you go through the correct steps for fitting a customer.
It's based more on the location where are facility is. I know that different parts of the country like different golf equipme
IT'S WHAT THE CUSTOMER WANTS.
Its simple
Its TOTALLY client preference and what ever helps them reach their playing goals.
Just have always had huge sucess with the product and my sales rep is the great!
leader and innovator in custom fitting
LIE ANGLE CHANGESGRIP SIZESHAFTS
Local representative.
Long term relationship with particular companies and sales reps build a trusting partnership.
Loyalty
Loyalty and belief in the product.
Loyalty and this sales rep does the most for me at end of year so that I do not get stuck with much end of year product
Loyalty of company that contributes to Golf Retirement Plus. Try not to deal with companies that are not involved with
Loyalty to the green grass professional and quality/attentiveness of the area representative. (Really don't appreciate s
Loyalty, they stand by their products.
Manufacturer drives business to my shop.
Manufacturer supplies tools, training and support.
Many options in a small, compact space.
Margins
Margins are good and can compete with Golf Galaxy etc. Liek to offer something different than everyone else. Strong
Margins, quick turn around, quality equipment, good support from company
Market demandCustomer Service
Market demand.
Marketing program, quality of clubs and fitting systems, personalities of sales reps etc
Member knowledge of company product line. We fit what our members are asking for.
Member preferences and the company's flexibility with the stock remaining at the end of a season.
Member request
Member/Customer Demand
Membership dictates what manufacturer is carried.
MIZUNO HAS THE BEST CUSTOMER REP IN THE TERRITORY
Mizuno because they sell to green grass only accounts.
Mizuno due to the fact that they currently have the best fitting system and the turn around on there product is very quic
Mizuno offers the best turn around in the industry. After a fitting irons are mailed within three days. Other manufacturer
Mizuno seems to be a green grass oriented company that caters to PGA professionals. All the other major manufactu
mizuno....shaft optimizer
Mizuno's Shaft Optimizer is the GREATEST! If I had to fit s client to Taylor Made irons, based upon brand preference,
more options available to the golfer
more organized...has all the options...consistency of specs...if a client wants a particular brand then we can do it.
More to offer
Most complete yet simple for the fitter and the customer.
Most comprehensive precision fitting system with best quality control and customer service in the Industry.
My Head Golf Professional is on staff with Callaway. We also sell 4 times more Callaway product than any other club
My members dictate who we do business with. Our retail choices are made to meet the needs of the membership.
My personal belief that the club will help the player hit better shots. quality control - accurate lofts, lies, lengths, etc
My primary goal is the strength of the fitting system. Next is support with equipment, promotional material, etc.
My relationship with the rep and quality of equipment.
My sales rep with Callaway is the best. He is prompt and we see him far and away more than any other rep for my are
My support of Acushnet is long standing. From the time I was an assistant, they always supplied me with the equipme
n/a
Nike exclusive golf shop. Nike quality and customer service is excellent.
Nike's 360 fitting system has everything from drivers all the way down the set make-up to wedges and the largest varie
No customer complaints and excellent customer service. Never an issue with TaylorMade custom orders, they are alw
Nobody backs their product like Callaway !
Not complicated and easy to fit
NUMBER ONE WOULD BE THE EFFICENCY OF GETTING THE CLUBS TO THE SHOP, WHEN SOMEONE ORDE
ONE STOP SHOPPING
Options that they offer
Options.
Our customers need all the help they can get! PING offers a club for almost anyone.
Our management company has a national contract with Callaway.
Our market purchases the product.
Our selection is solely based by reputations of the manufacturers. We also determine what products our members wa
Outstanding customer service by Callaway on orders, delivery and problem solving. They exceed all other mfg's beca
Overall value. Customer Service/warranty. Support of sales reps (Outside and inside). Ability to help players of all lev
Partnership and dedication to my staff. Callaway hands down supports us more than any other vendor. I can use my in
Partnership with vendorstrong product lineresponsive sales rep
Performance
Performance,price
Personal relationship with me! Helping out a PGA Pro with clubs, demos, balls etc.
Personally . . . the relationship between rep and professional.
Personally I push Callaway because I'm on staff with them and they support me. I do however, work with all the comp
PIng - is there another club maker
Ping - Club fitting pioneer. They do it better than anyone else and they train their professionals to be good fitters. The
Ping - easy system, best to get you the clubs asap
PING because of more options and quick turn around
ping can reproduce any club they make for several years
ping customer service, product quality and slower introduction and overall business practices are straight forward and
Ping has a great fitting system and the actively protect the green grass PGA Professional's profit margin.
Ping has always promoted custom fitting and religiously promotes their green grass only philosophy they protect the pr
Ping has great quality control, along with outstanding customer service.
PING HAS MORE FITTING OPTIONS THAN ANYONE ELSE.
Ping is American, family owned, and doesn't have stockholders, therefore quality is placed above quantity of models.
Ping is as close to a US manufacturer as there is, and they offer a top end product.
Ping is the top selection as they are really focused in the market as "custom fitting' their customer.But, it was a close c
Ping offers a bigger variety to fit from.
Ping offers a quick turn around on custom orders and rarely adds an upcharge. Their system is one of the easiest to w
Ping product as well as fitting program is the best in the business. It allows the fitter to dial in the specifics and get the
ping protects my prices and their products have the best resale value.their customer service is second to none.
Ping seems to offer different lines of irons that appeal to the demographics of our members more than any other brand
Ping to me is still the leader in the industry and golfers know athey are getting the best custom fit available.
PING- MORE OPTIONS AND BETTER REPLACEMENT OPTIONS
Ping, an item we do not carry but our other pro shops in the area offer fitting carts and the online fitting program is outs
Ping: best training, great fitting clubs and good support from Ping.
Ping: the original innovator in club fitting. They offer the most comprehensive fitting options.
Ping. They are in our backyard and welcome us to send our members to their VIP Fitting process at their corporate of
Ping....great service and product.
Players play better with Ping equipment. They also have great customer service and quick turn around of orders. The
Popularity of the product
Popularity with customers
Popularity with my members.
Presence...in all aspects of the business. Marketing, programs (even though I do not like them), Tour usage, etc.
Price and service by the sales rep. are what I feel to be the most important aspects of any sale.
Price and support from sales reps
Price. Good price for the fitting system and also can sell product at a price my customers are willing to purchase it for.
private company. best service. protect the pro.
Product and fitting system first. 2nd No fee's for systems that you make sales for their company. 3rd product popularity
Product and sales representation along with range of and price of fitting equipment.
Product demand is always number one but after that the most important elements are fitting systems/ Product availabi
Product demand is key, and there should be a partnership between the retailer and wholesaler.
Product diversity, competitive pricing, support/Demo Days and my relationship with my local sales representative.
Product is superior to any other product out there.
Product loyalty.
Product price and quality.
Product quality.
product realiability,advertising,warranty,availability,support.
product selection and delivery time
product support and quality
Product, programs, sales reps ability to service.
Product, service, relationship
Product.
Programs that are offered, buy backs, effeiency of fitting system, and what member likes and dislikes are.
Provided me with a fitting cart, keep it updated, fast shipping from factory, the ability to order on line or over the phone
Quality
Quality
Quality
Quality
Quality
Quality & service
quality & time of delivery
Quality accuracy of specks breath of choices extended fit warranty loyalty to pro shops
Quality and availability
Quality and brand recognition with follow up service from outside rep and inside customer service support.
Quality and demand for equipment.
Quality and ease to deal with
quality and efficiency
quality and forgiveness of their irons
Quality and Playability of the equipment. Customer service,ease of ordering,speed and accuracy of delivering the finish
Quality and reputation of the product line. The relationship with the sales rep is very important.
Quality and Service
Quality and versitility of product. The response and detail oriented sales staff. The accounting departments efficiency w
QUALITY CONTROL AND AVAILABILTY AND SOMETHING I PLAY.
Quality control Professionalism
Quality equipment and good sales support.
Quality of equipmentEase of fitting processcustomer service
Quality of equipment and ability to consistently match the specs on the order. Mizuno is the only company that consiste
QUALITY OF PRODUCT
QUALITY OF PRODUCT
Quality of product
Quality of product & Service.
Quality of product and customer service. Also, treatment of and priority given to Golf Shops vs retail
Quality of product and personal relationship with rep.
quality of product and service
Quality of product and service
Quality of product for the price
Quality of product line and consistency in end product.
quality of product, customer service, delivery of product, product variety
Quality of product, customer support, fitting tools, reputation and adversiting.
Quality of product, life cycle of product, serviceto support orders and needed repairs or adjustment to product
Quality of product, relationship with sales rep, retirement plus, past experience with company.
Quality of product, reputation of company, long product life-cycle, service of our local rep, company customer service
Quality of product, sales rep, service
Quality of product, technology advances, sales programs, ability to fill custom fit orders quickly and shipped 2 day air.
Quality of product. most important sales rep does a outstanding job!
Quality of sales rep. I work with the ones who make my job as easy as possible. That means ease of getting a fitting
Quality of the prodcut, demand for the prodcut, cost of the fitting system & ability to turn around custom fit product quic
quality of the product
Quality of the product
QUALITY OF THE PRODUCT, HOW WELL DOES A COMPANY BUILD A GOLF CLUB, SHAFT FREQUENCY, SWI
Quality of the product.
quality of the sales rep in my area
Quality of their support of green grass retailers.
quality product thru the years leads to repeat customers.
Quality product you can stand behind and is willing to work with you.
quality product, sales rep and support, market presence
Quality, Accuracy of specifications, custom products shipped in 10 days.
Quality, price, and service at and after sale. Same as always
Quality, R&D, product life cycle
Quality, relationships, and price point.
Quality, Sales Rep, Service.
quality, service, margin, trade in value
Quick turnaround for custom ordered-fit clubs
R&D. Those companies who bring a proven track record to equipment development are more easy to work with and st
Recoginition, quality, turn around time,
Relationhsip between the HP and the company.
Relationship
relationship and service/ support
Relationship and support
Relationship and support from the salesman
Relationship with Company
Relationship with our Taylor Made and Titleist Reps.
Relationship with sales rep.
Relationship with the rep which makes dealing with the company way better
Relationship with the Representative and the character and integrity of the manufacturer. We chose our fitting partners
Relationship with the representative. Too many choices to deal with a rep that provides poor customer service.
Relationship with the sales rep. and the company.
Relationship with the salesperson and company. Loyalty, quality of product and affordability to the general public
Relationship with vendor representative and level of customer service received.
Relationships with sales reps and cost of maintaining the fitting carts the manufacturers offer.
reliability
Reliability and I get what I order to the specifications - I check the clubs once they come in and do a second fitting.
Reliability and quality control
Reliable product, if the shaft says S, it measures S on my frequency machine. If I had a nickel for every POS Callaway
Representation, support and image.
reputationproductcustomer support 7 deliveryeducation programs
reputation and customer needs and wants
Reputation and history of the particular company.
Reputation as a club manufacturer, warranty(do they stand behind their product), and price point along with margin.
Reputation of the brand, quality of products and customer service level from the manufacturer.
Reputation, demand, relationships with sales representatives, past and current company dealings and personal feeling
Reputation, reliability, customer service, and local sales rep.
Response order time and accuracy.Knowledge of support and demo reps.
retirememnt plus
Sale rep support, Advertising of product and Great product vaulue.
saleability
sales
Sales people, the Rep! Turn around time for custom clubs is also very important.
sales person
sales rep
sales rep
Sales rep and company are willing to work with my shop on returning unsold merchandise.
Sales rep attention to detail.
Sales rep support
Sales Rep support and REOY demo programs.
Sales rep, company support, product quality, customer service
Sales Rep, Product, Customer Service!
Sales rep, quality of product, delivery time.
Sales Rep, selection of products, service, staff loyalty
Sales Reps would be the number one factor. Some particuliar sales reps only work hard for you if you make them mo
salesman involement,fast on filling orders,custom fitting seminars
Same quality at lower price
Selection of a manufacturer for me, is based on customer demand and product innovation.
Selection should be for a variety of factors. * Length of time to receive special orders * Consistency in receiving
sell us just clubheads and let our clubfitters build the clubs
Sellable product, fitting resources made available for the retailer and promtionon of fitting as a priority.
Service
Service
Service
service --turn around time
service & reliability - both from the rep and the company
SERVICE and consistant delivery of product in a timely manner.
Service and product
Service and quality of product
Service and shipping turn-around time
service and standing behind their product
Service and turn around time on custom orders.
Service from sales reps. How well they market their product both from tour exposure and materials provided
Service from the company in all areas - rep, inside support, good product, demo days, tour van fitting, etc.
Service from the sales rep.
Service from the sales representative
service is no. 1, the quality of the fitting cart, ease of use and support of system. Taylor Made changes their sku's way
service received from sales rep and product quality
Service, Dependability, and quality of product.
Service, Quality and on time delivery are the main factors. If I tell a customer that the clubs will be here this week beca
service, quality and support
Service, Service,Service
Service, turn around time, sales people, easy to use systems.
service/availability/warranttee
simple system and our members like Taylor Made products
Simplicity and relationship with the sales rep.
Speed of order / quality
Staff agreement and club sales incentives
Staff agreementsrep relationship
staff agreements and brand loyalty
Staff member
staff programs and fitting system, clubb that help the average golfer the most, variety within brand
Staff programs, and help from rep
Staff relationship, quality of product, end of season exchange.
Staff support
Support
Support
Support and service
support and service and the relationship w/ the rep
Support by the company to make our job easier
support from company, quality of product and relationship with company
Support from Sales rep and inside sales rep!! Advertisement of product!!
Support from the company , feedback and staffing for club professionals
support from the manufacturer and reps in marketing and moving unsold product at the end of its life cycle.
support of the golf professional and best pricing on clubs
Support us and the customer by quick turnaround of quality product precisely matching the customer's specifications.
Support, quality control, and timely delivery.
Taylor Made - better select fit options and easy to adjust quickly. Good support from rep.
Taylor Made and Callaway are the 2 best seeling lines we carry, so we custom fit for the both. I think offering custom f
taylor made fits my membership the best, they the best overall product from woods thru putters
Taylor Made has always offered the highest level of service through the entire organization. The have a finger on the p
Taylor Made has designed the best custom fitting cart I have seen. It's compact and user friendly.
Taylor Made is a preferred vendor of ours and offers our best support. Ping is also very good.
Taylor Made is on the cutting edge and change their product consistently.
taylor made offers the best change ability
Taylormade because of their excellent product and customer service. They meet our needs because we are exclusive
Technology and options
Terms Sales rep. accessProduct
the ability to fit all product wedges have become very important in fitting also the BALL
The Best fit for the student determines what manufacturer I support..
The best product
The biggest reason I choose the Mizuno fitting cart is that it is the easiest to use and the most accurate. They make s
The Callaway Fitting Cart is simple and easy to use for all my Professional staff. It is well equip with the necessary loft
the choice of different length shafts and different lie angles of clubs.include driver and fairway woods also in fitting cart
The Cobra product line has been the best fit for my membership in both playability and price.
The company I get the most requests for from my membership.
The company that can come the closest and have the most options for being able to put the fitted club in the golfers ha
The company's support of my golf shop through customer service, product knowledge, training of staff, and sales rep.
The customer service that we get from Callaway has always been above and beyond the other manufacturers. The at
The delivery of custom product is extremely important. Adherence to the manufacturing process and the specs, as we
The ease of use of their fitting equipment. I do not have time to spend hours training staff on how to use the fitting syst
the financial deal deal
The long relationship that I have had with the company
The manufacturer has to be a partner and have our interest as well as theirs in mind. Quick turnovers of product lines
The most complete system availble.
The most important factor is customer/member demand. For example, our membership loves Callaway equipment, a
The number one reason is consumer demand. To compete you must have the most popular products.
The number one reason that I support a manufacturer is product and customer service.
The ones that support our mission to sell fitted clubs. Our clientele is a fitted clientele off out extensive teaching staff a
The Ping color code system makes it easy for the buyer to understand.
The Ping color system is the easiest to understand and sell. They are alos very good with "protecting" their product wit
The popularity of a particular brand with our membership is the number one reason why I would select a club manufac
The productThe rep
The Product -The Price --The Sales Rep
The program they offer, the price it's offered at, how effectively it helps our membership.
the programs that are offered and the quality of the product we try to fit and sell
The quality of the product and how it suits the needs of my customer. It must have a good value and have technology
The quality of the product and the service I get from both my local rep and inside reps.
The quality of their entire product line and the ease of doing business with them.
the quality of their product, the turn around time, support after the sale,and a pricing policy that allows for consistant pr
The reason that we selected our manufacturer is not only is the product good, but the sales rep is great. He is able to
The relationship with the sales rep. And if the company is willing to work with me on end of year returns.
The reliability and cooperation of the local sales rep and customer service dept. Also those who come prepared for th
The rep and help they give
The rep and the the companies desire to be the best
The sales people
The sales Rep. and price
The sales reps.
The selection in their cart.
The service from the rep. I also like my cart to give me multiple choices
The service provided by my sales representative Mr. Larry Martin. He truly wants me to succeed in the business and h
The service, product and tools they provide us and the support they provide.
The staff program and the popularity of the brand.
The support from the Titleist rep along with the factory is unprecedented. The resources and products provided to us a
The support of my sales representative. All products are pretty good but it is the inside support that I need to make my
The support that Titleist has given the PGA professional over the years.
The support they have shown me in the past is the biggest reason, training and rep support have been pretty good. No
The support when I need help on a particular issue.
The Titleist fitting cart is very small and simple which is less intimidating than other carts.
The tradition and stability of the company.
THE USEABILITY OF THE PRODUCT FOR LARGER RANGE OF PEOPLE
Their ability to ship quickly.
Their commitment to do things right and not cut corners just to make a sale.
Their customer service is exceptional. If I ever have a problem with any equipement I know it will be taken care of with
Their ease of interchangeability.
their marketing, tour presence, customer service, rep. relationship and support, price.
their product line i can sell
There customs options cover every type of club and there are many options within each type of club.
There fit system enables me to interchange many shafts as well as the different club heads that are available.
There is a juggling act that has to be played with what is popular and which gives you the best fitting equipment to put
There is not a #1 reason, but is the combination of our sales rep, pricing, and ease of doing business (which can range
They are consistent, proven winners and have been for a long time. They are Tour proven and have been for many ye
They are partners with us in many areas
They are the best product and our market wants them.
They are very good at my demo day. Demo day is really the only time I sell clubs
They have a select fitting cart, outstanding product and their longevity and experience in the golf equipment business s
They have more variety of heads, lofts, shafts and grips to do a more complete fitting.
They have one of the best staff progam
They have supported the Sectio and the PGA of America for as long as I can remember.
They have the best staff deal for me and the product is #1 as far as demand
They help the students shoot lower scores.
They must perform based on our Trackamn measurements.
They provide a good fitting system.
They provide the best service and turn around times.
They provide the neccessary equipment at little to no charge.
They seem to service you the fastest and their product is almost always perfect from the factory, the way you ordered
They supply demos
Time between order being placed and delivery. Service
TitleistMy reason is simple. It's a very accurate system that provides upgrades on the components from year to year.
Titleist and Cobra allow us the most versatile line to fit our market, no other manufacturers had that ability.
Titleist has a small fitting cart with everything we need. The shaft and club head lie angle combinations are easy to swi
Titleist has now offered a club for any skill level of player. Unfortunatley only for men, they need a club for women golfe
Titleist has strong R&D department and is dedicated to all areas - irons, putters with Scotty Cameron, woods, and wed
Titleist has supported me throughout my career. I support them whenever possible.
Titleist has the # 1 ball and some of the best clubs around.
Titleist has the best product on the market.
titleist iron fitting cart gives more fits than any other. The wood cart is great for shafts. I only wish the would use head
titleist is made for players from beginners to pros and there equipment is just as good for pros as beginners,many ma
Titleist is the Brand of the PGA and of the club professional. I can't add any more to it. Ely Callaway never took care o
Titleist staff member, I believe their fitting department is head and shoulders above the rest.
Titleist, because they are easy to deal with and have great customer service. Brand recognition!
Titlest has backed the PGA Professional for years and has become the leader in custom fit product for the better playe
Tour prescence.
Training on product offering and over night shipping. I get both from Swing Science. I refuse to do knock off or copy pr
Turn around service with quality clubs that can be equal in dynamics of the fitting clubs.
Turnaround time for the customer.
Unfortunately the more companies you offer the tougher it is to gain the product knowledge needed. Focusing on one
Unfortunately the PGA tour is the #1 reason for sales. The consumer sees what the tour players are playing and they h
Value, name recognition, service of our account and quality.
Value, timely delivery on custom orders, availabilty of customization, knowlegeable staff, training opportunities for my s
Variables availableTime of deliveryPrice
vary easy me to use and explain to customers
Very easy. I am on Titleist staff and I believe they have the best clubs in golf so I try to sell Titleist first. If the customer
warranty, service, custom fitting options
We are a concept shop
We are only equipped with Cobra and Titleist fitting equipment because my facility is a Titleist exclusive shop.
WE are totally Titleist.
We build only oem because it is the only way to get what one is fit for.
We choose Ping as we feel they offer the best product and support to us as a fitter with there support staff and the fittin
We do not fit enough people to say really.
We fit solely on performance and the Customers choice of look and feel. We are fortunate to be able to offer multiple
We have a contract with Callaway
We have a contract with Nike to sell only Nike golf products, which also allows to carry there clothing line, shoes, balls
We have a strategic alliance with Titleist, Nike, Taylor made and Callaway. These partnerships are key to our success
We have a strong relationship with out local sales rep. We find this invaluable to the success of our custom fitting prog
We have been with Taylor Made for a few years now and they take good care of our staff and members. Allowing us to
We have more interchangable shafts and adaptable lofts and lies for more clubs with Nike which allows us be more pe
We have success with several manufacturers. They all are working harder to maintain relationships because the mark
We have supported Cobra/Titliest because of their support to us. WIth Cobra selling we will have to re-think that as Ti
we have to believe in the product we are selling, therefore the clubs we play are generally the clubs we fit
We look at product, company policies, response to custom orders and our territory manager. We are very loyal to the r
WE love the shaft analyzer that Mizuno offers which works very well with our trackman
We select aparticular manufacturer by what we feel will best help our members. In a small golf shop we can not bring
We select Cobra because they have a quality product at a very competitive price.
We select PING club fitting because not only do they have a detailed fitting system, but they guarantee us specific ship
We select Titleist because of the playability, the memberships desire to have them and their vast array of options for g
We select vendors based on 3 points:1) Is there a demand from our demographic/membership?2) Is the company rep
We selected H-G because they back up the fitters with a great 100 day 100% gaurantee return policy and because the
We stock and sell the clubs our coustomers ask for.
We use Callaway for ease of cart and broad range of clubs.
We utilize Callaway because of the diversity of the product lines, fitting capabilities, outstanding local sales force and th
What is one area where manufacturers could improve to help you sell more custom fitted golf clubs? -
adverstising their fitting systems
advertise more in the benefits of using a trained PGA Professional for your fitting needs Driving ranges are VERY imp
advertise on tv
advertise that fitting is extremely important in the golf performance
Advertise that players should see their pga pro to be fit.
Advertise the benefits and how EASY it is to be fit for clubs.
Advertise the fitting process and its benifits by the teacher/fitter/professional. The ultimate is the marraige between clu
Advertise the importance of a properly fitted club. All of our existing sets are "std/std"
advertising
Advertising
advertising and lower their opening order minimum
advertising in support of professional and the fitting experience.
Advertising.
Advertising. Titleist has done a wonderful job of posting their fitters online through the FittingWorks website.
Advertize that the PGA are the experts to them as a customer.
Affordable demo programs and support
Again focusing on the higher handicappers as well as the women.
ALL ADVERTISEMENTS SHOULD INCLUDE THE INSTRUCTIONS TO SEE A LOCAL PGA GOLF PROFESSIONAL
All are very good.
All available options in the fitting cart.
allow any shaft to be put into their equiptment and work with the fitter to make sure the fit is right. if the customer isnt s
Allow green grass operations to bring in less stock sets and more demo sets and stress the importance of fitted clubs.
Allow us more demo product to put in our customers hands to hit and not all of our dollars wrapped up in stock.
Anything digital or camera wise would be helpful. Expense is such an issue though.
As I said above, they should provide 6-irons to the shops for the ability to test all forms of equipment for the potential s
as I said before - make the firring program more accessable to the small operations and provide the proper fitting club
As stated earlier, have more options - fairway woods, multiple hybrids, wedges.
As they change their equipment more frequently, help us get rid of the older products they ask us to buy.
be open to helping with demo days without expecting purchases in the golf shop before hand
Being able to supply orders on a timely basis. Had some orders cancelled this year due to backorders.
Being sure that the clubs ordered meet the specs ordered by the customer, so they don't have to send them back to ge
besides demo days, leave more clubs with us for a period of time so my members can try out everything they have to o
Better access to fitting systems without up-front cost
Better and more cost effective access to demo equipment.
Better customer service and turnaround times.
Better deals on demo clubs
BETTER DELIVERY
better delivery time
Better demo program options
better displays
Better driver fitting systems - Ping's driver fitting system is outstanding. It helps sell a lot more drivers and is easy to k
Better fitting centers at no cost to dealers.
Better offerings on DEMO equipment
better pricing in this marketplace
Better pricing, eliminate shippng, discount for paying bills right away. This economy dictates more value for your mone
Better selection for fairway woods and hybrids
Better systems that have more options.
Better way to display clubs within fitting systems.
Better wood fitting tools and more information on shafts
Bringing the technology that I cannot afford to purchase would increase my sales at demo days with staff that is well tr
Build a good putter fitting system. Provide more demos. Make the fitting carts / bags more user friendly and relavant.
Buying into some custom fitting cart programs is too expensive or require too much pre-booked inventory
By recognizing their fitting accounts as the experts, especially the green grass ones.
Charge us less to stock more custom fit options
charts for club head speed and performance
Charts that allow customers to see approximately where they fit for lie, grip and shaft flex. When a customer comes in
Cheeper
Club fitting is easier at private clubs than it is at other golf facilities. Club fitting should be more available to the masses
come do more demo days
Come up with a new way to show shaft flex. Sometimes a man needs "a ladies" shaft flex but will no t get it because it
Companys should find a way to get llaunch monitors to green grass accounts...
Complete info of their products, and choices they ioffer.
Complimentary fitting equipment for established and serious accounts
Computers and launch monitors make the customers believe.
Continue to develop carts that include hybrids and fairway woods that can piece together like irons and drivers. Contin
Continue to educate consumers that PGA professionals are the experts and have the support of the companies.
continue to improve quality of their equipment
Continue to improve the education process for professionals. Some do a great job others are lacking.
continue to improve the screw in shafts and provide golf professionals with fitting carts or clubs rather than being chok
Control pricing discounts ala Ping.
cost
Cost effectiveness is critical in a small/medium private club.
Cost of drivers is out of hand, they need to try to keep drivers around $200 retail, with fairways slightley less. Very few
Cost of fitting carts can be a real challenge for a small operation. If the business is already supporting you in $20K+ in
Cost of fitting systems is to great. Make it more affordable because we are in this together as retailers and manufactu
Create a complete demo program without any missing components.
Create more knowledge programs for professional to learn how to fit and the product they sell. On-line courses have b
create one fitting system with interchangeable heads and shafts that are universal to all companies. Bring the shaft m
Cross promotion of the service and benefits.
Customer Service
customer service
Customer service..no promotions that hurt our golf shop, easy to deal with. (Ping)
Demanding that retailers carry irons sets in stock, for most it would defeat the purpose of custom fit.
deminish the compatition with less qualifed fitting merchants
Demo clubs really help sell. When a customer can go play with the club, it sells itself. A good demo purchase plan fro
Demo day programs and better discount/terms for green grass accounts.
demo days
Demo Days
Demo days are great.fitting carts are great.I believe companies need to carry products for longer periods of time, so ne
Demo Days for smaller shops
demo programs
Demo programs are a bit robust. If the clubs continue to be interchangeable, that is a plus. Having to back 40% of you
Demo programs for lessons
demonstration
demos
demos and demodays
DEMOS AND STRONG PROMOS
Demos days are always great with the custom van to bulid the clubs on site
Design better, smaller fitting systems. Think about the future of custom putter fitting.
Design the fiting carts to be more portable.
details - demos clubs and finished product must be the same
Develop a fitting cart that has everything top to bottom (Like Nike, except one likes / uses Nike)
Develop an inexpensive launch monitors to make driver fitting possible.
develop and good system with a built in launch monitor/computer instead of having to buy them separately.
Develop more demo shafts for jr., women, and seniors within the demo cart.
different driver and wood lengths
Different weighted club heads (irons And Driver heads with more lie angle options in the woods)
Do more marketing within that area during our busy season.
do more tech van on site
Do not change product line as frequently
Do not charge for fitting systemsMore shaft offeringsEasier fitting technology head to shaft - PING is the best for wood
Don't allow custom fitted equipment in discount stores where sales people are claiming to fit equipment. The only peop
Don't change the models every six months.because that forces marketing to constantly change which increase price.
Don't make me pre-book so much stock product.
donations of equipment
dont change models so often
dont force us to stock a certain number of "std" equipment to qualify for a fitting cart...
Dont make us pay for fitting clubs
Drive customers to be custom fit, rather than off the rack, in big box outlets.
Easier to use and less information. We only confuse the customer.
Easier to use fitting systems.
Edifying the qualified custom club fitters. Testimonials by region.
educate the customer on the benefits of fitted clubs
Educate the customer on what the right specs do for them. They need to know how much this helps their game.
Education
Education and demo days..not only in the big markets
education of public of positive difference made with correctly fitted equipment of the highest quality
Education, tutorials etc.
Either have a set standard for lies and lofts with all manufacturers, or provide fitting systems at cheaper price.
endorse the pga pro only.
Explain that as a PGA Professional, I will see that person often, so I damn well better do my job to fit the person prope
Extensive Training staff on best equipment combinations to decrease spin/launch angle/etc.
Fairway Woods and Hybrids
fast service
Fast turnaround, free shipping,
faster delivery
Faster response time once order is placed.
Faster service no back orders
Faster turn around
Faster turn around time and promotion of the clubs that offer fitting with the best technology.
Faster turnaround from order to delivery
fewer sku's and longer product cycles.
Fill the orders faster.
Find less expensive grafite shafts.
fitting carts
Fitting carts need to be current and they need to provide ALL the options available to the consumer.
Fitting carts without having to bring in a certain amount of equipment.
Fitting women, left handed and junior
focus attention more on green grass than big box stores
Follow-up; contact the customer 6 months after purchase to see if the clubs still fit and the customer is still satisfied wi
For smaller retailers they need to be able to offer a fitting system that can do some decent fitting. If you aren't a huge
Forged irons.
Free demos. Spend soem money to make some money. Most manufacturers fall short on the customer service side.
FREE FIT DAY FOR GOLFERS
Gear advertising to the fact that custom fitting doesn't cost more and can have a dramatic effect on ball flight.
get clubs to customer faster. lower production and manufacturing time.
Get demos in the shops....easier to sell product if the customer can try them out a few rounds before they buy
get free demo clubs and fitting equp
Get ht product to you ASAP.
Get more tools in hte hands of club pros, such as making easy to borrow or purcahse launch monitors.
Getting the change in equipment out quickly. To many times people are looking to try the new line of product, and the f
Getting the equipment into the hands of the consumer has always been our greatest selling tool. Then the fitting proc
give me more demos and less "programs" that i have to participate in.
Give more options.
give us more incentives than non-green grass companies
Give us more shafts for lengths.
Give us the fitting cart, don't make us pay for them. Stop pressuring us to carry sets in stock.
Give us the tools to work with rather than try to sell it to us. I know it costs them to outfit the clubs but if you have a soli
Have 8 irons rather than just a 6 iron to fit.
Have a demo program for clubs to be used before they purchase.
Have affordable fitting carts or bags that have enough shaft and head options to get a better fit with an individual. The
Have demos available from corporate to lend to accounts for a short period if the account does not have that particular
have fewer options in shafts and products in their lines
Have hybrids, fairway metals and wedges in the fitting carts.
have latest denmos on hand.demos days high tech monitorvan,same day service with vans, fitters, club makers every
Have more clubs to use during a fitting from the fitting carts.
Have more demos and not charge us for them unless we sell them.
Have more stock. I have had the problem of them being out of stock or backordered for sometimes 2 months!
have new products ready for sale when ads appear in media.
Have your best possible people, character wise and skill as sales reps.
having more shaft options is always helpfull, it seems that almost all systems stop at +1" these days.
Help club professionals with promoting the importance of playing with clubs that are correctly fitted for the player.
Help me connect to my members. Make me the expert by more education, more options in our carts, more resources
Help train my staff more on new equipment.
Help with more Demo days and the use of the launch monitors
I am completely satisfied with Taylor Made and I am thrilled that they always take any opinon of mine in a thoughtful m
I believe the OEM's are terrible showing what a complete fitting is, what should be done, and how long it should take.
I don't utilize any OEM manufacturers product, only use swing science components.
I dont think the oneous is on the manufactorers, it lies with golf facilities and fitters, professionals. We have to commit
I feel that Ping helps sell the most just because the fitting cart they offer. It seems like we have trouble with other fittin
I MITE NOT BE RIGHT BUT I THINK PRODUCT CHANGES TOO QUICKLY AND THE SMALL OPERATOR GETS C
I sell a ton ofr golf equipment. I move positions from H.P. to just teaching, they seem to forget how much I sold before
i think they all do a very good job.
I think they should all make less types of iron sets to not confuse the consumer. They should make one iron for the ad
I understand that manufacturers don't usually supply fitting carts unless you hit a certain number in sales. But it's very
I wish they would offer more interchangable hybrids and fairway woods. Instead of giving out fixed demos. I would als
I would like to have more demo sets and an affordable launch monitor.
I would like to see more of the manufacturers promote the inter-changeable shafts for fitting systems.
I would like to see more of these vendors offer a putter fitting system.
I'm not sure.
If a company offered technological assistance with their product, we could fit people more specific to their line.
If all club manufaturers developed heads that all fit into a universal set of shafts, they would all sell more clubs. Right n
If companies want representation in the golf shop I feel it would be wise to offer fitting carts/bags similar to what Ping d
If manufacturers could cut the lead time on products, it will always help sales.
If the shafts fit in all heads you could use the same shaft with any companies clubs. Each company should feel their cl
If the system cost less. It tough to get all the new equipment year after year.
If they wouldn't change the equipment so often people would be more inclined to purchase fitted equipment.
If you have to pay for a system, should incorporate sone form of launch monitor with their respective systems.
Improve fit choices and warranty of fit
improve order time; many companies take too long to fill orders or don't fill completely.
Improve the demo program - especially for woods. By improve, I mean allow shops to stock an array at no cost (or ve
Improve the ease of the fitting system
In advertising stress the importance of club fitting, this would lead to less online and discount retail purchases.
include a launch monitor with the equipment.
include custom fitted special orders in with whatever other specials are going on within the company.Buy two and get o
Include Fairway Woods, Hybrids, & Wedges in Fitting Carts
Incourage custom fitting versus stocking standard products.
Increased marketing to drive customers to green grass facilities.
Increased shaft options as new shafts become available - and the heads need to allow for shaft exchange to accomod
Industry standard measurements
injcreased demo days and demo programs, better left handed options.
Interchangeable head/shafts components in hybrids and wedges.
Interchangeable heads/shafts, vs. a number of "fixed" length & lie clubs in a bag.
Its hard to compete with discount retailers. A better price for small company's.
just keep bringing new technology in, the shaft analyzer was big for us because it showed the proof of the proper shaft
Just keep educating the professional on new technology
Just keep preaching the importance of being custom fit by a knowledgable PGA Golf Professional.
keep cost down
Keep fitting cart costs lower.
keep it simple
Keep it simple. If the buyer gets confused then you may loose a sell.
Keep the upcharge on certain shafts to a minimum. It is very difficult for a customer who just bought a $350.00 driver
Keep them out discount stores and off the internet. They don't have the ability and knowledge to custom fit properly.
keep to price policypolice the internetquit changing models every friggin 6 months
Keep us supplied with their latest products
Ladies and Juniors are a bigger future of the game of golf than the manufacturers realize. Pros should be able to desig
LADIES clubs with softer shafts and fit to special needs
Ladies fitting options.
lease or provide more affordable technology to aid in fittings.
Less expensive fitting programs.
Less expensive systems with good switchablility
LESS MODELS
Less new products and larger life cycles
Lessen the expense to utilize the fitting equipment.
Let us have new equipment info before the publish it in golf mags and on TV
Let us select the mix of lofts and shafts in our fitting equipment so it matches our customer base.
Like I said previously, I think the shafts make a golf club, especially woods. We have about 15 different shafts we use
local fitting classes designed to educate entire staff
Lose the screw on heads.
Lower or no charge for the fitting clubs and carts. This would mean that we can have more options in our cart and be
Lower prices
Lower prices
Lower the cost of Drivers.
lower the price of demo's
make a simple
Make demo and fitting clubs more affordable so that you can represent their product better, in which you could sell the
Make demo programs more inter-related to the custom fitting program.
make fitting carts more affordable
Make fitting carts more available to sellers and not dependent on amount of product ordered. Too many companies b
Make fitting clubs more adjustable and affordable.
Make fitting equipment more affordable.
Make fitting equipment more readily available.
Make fitting systems less expensive. We can't sell clubs that customers cannot hit.
Make it easier and less expensive to carry their fitting equipment.
Make it more affordable for green grass professionals.
make it more available and easier to use
make more offset woods and non-offset irons. Learn ALOT more about the toal weight of clubs.
Make sure we have complete fitting systems and provide launch monitors to the fitting accounts
make the carts less expensive
Make the custom fitting programs less expensive
Make the fitting carts more easy to transport to and from the range as well as display outside the shop.
Make the fitting clubs affordable or free to the PGA professionals who actively seel their products
Make the fitting systems more affordable and training the fitters more accessable.
make the initial setup less expensive,Example: charge you $1,000 (or whatever figure) for the unit but give you a $50 d
Make the turn around time on custom orders shorter.
Make their fitting systems more affordable. And list your facility on their websites as fitters.
Making custom fitting clubs/supplies more afforfable.
making demos available
Making it less expensive for the golf professional to own one of the fitting carts.
Many OEM try to sell product based on what tour players on using. Although some make statements that you need a
Market the custom fitting to the public more often
market the need and benefits of being fitted along with the marketing of their products
market the process better in publications and the benefits of seeing ball flight with a PGA professional
Market the product more aggressively to push consumers to qualified fitting retailers.
Marketing is fine, I believe we need more interaction with the rep, Golf pro/rep day, demo opportunities with no charge
Mention and market custom club fitting on their commercials. Consumers are aware of the product, but not necessari
More accesibility of Tour Fit Vans that build on site.
more affordable
more and better system for hybrids
More companies have to have a better turnaround time for the customer.
More custom ability for fairway woods.
More demo club options.
MORE DEMO CLUBS AND SHAFTS AT NO CHARGE
More demo clubs at no charge
More Demo Days
More demo days
more demo days
more demo days
more demo days
More demo days.
More demo days.
More demo equipment!
More demo equipment.
More demo options for fairway woods.
more demos
more demos
more demos, the odds of selling rise dramatically when they can actually hit the club
More demos!
More discounting
More driver shaft options and product knowledge.
More education on product to the professional and assistants at demo days
More education seminars, paid for by the manufacturers.
More fittinf focused advertising.
more fitting carts
More fitting days with PGA Professionals at facilities. Manufacturers should go to a facility and fit the golf staff so the s
more fitting equipment with minimal OTB investment
More fitting options.
more flexibility - everything should be customized. and Quicker shipping
More local exposure
More marketing toward consumers
More of a push to the consumer that custom fitting is important...even if you think you dont need.
More options
More options
More options for irons length and lie angles
More options for the better player
more options in brochures for customers to see and understand for them selves
more options in shafts
more options in the fitting carts
more options with demos and components.
more shaft offerings and up to date shaft information
more steel shafts in fitting cart with different langths and different grip sizes on the shafts
MORE SUPPORT TO THE GOLF PRO NOT THE DISCOUNT STORE
More systems avaiable
More tools for fitting woods/hybrids and not have to order so much stock merchandise. I true custom fitter sells very lit
more use of titleist iron system. ping needs to get standard club all colors in cart.
More variety of clubs for lefty and ladies
Must make the access to custom fitting systems affordable.
My favorite companies are Titleist and Ping. Both protect their product, and promote the PGA Golf Professional throug
N/A
n/a
n/a
national advertising
Need for pieces of their less expensive equipment. Can "up sell" on our own or build a relationship of fitting for first tim
Need more fitting clubs.
Nike, ping
No comment.
No more fuax claims, treat the customer as an intelligent customer. Educated consumer make smart buying decisions
No requirement to stock sets, cant move them as opposed to custom fit. No such thing as a set anymore, everything is
No special deals to the customers.
none they adjusting to the customer
None, get the support I need from each mfg.
Not change models too quickly, and have quick turnaround time.
Not changing product so often. Just as the customer gets comfortable with a new product, something else is introduce
Not charging for fitting materials.
Not having an up-charge for shafts
Not offer new products every six months.
Not to charge the PGA Prfessionals for fitting carts.
not use such lofted clubs as fitting clubs. the more loft you use ie: 6 and 7 iron, the less quality the fit. too little sidespin
offer a bigger line of fitting tools IE interchangable shafts and heads in fairways, hybrids and wedges as well, and putte
offer a discounted price at demo/fitting days
offer an demo iron of each type of iron they sell.
Offer demo's versus stocking equipment. Can not often select store product to fit the proper customer matrix. Fitting
offer enough education...more choices for women because of their many different swing speeds.
offer fitting training sessions locally to area professionals
Offer incentives to facilities and help market them as well as superstores.
Offer incentives.
Offer more Demo clubs
Offer more demo clubs.
Offer more demo days with sales rep. on site and offer special pricing
Offer more demo equipment.
Offer more fitting days and promotional sales.
Offer more fitting options.
offer more in the way of lower priced golf clubs. Something more affordable will entice a whole new market.
offer more options
Offer more options in Senior flex shafts
Offer more shaft options
Offer more shaft options that do not require upcharge to the price of the clubs.
offer offset woods and more sets of hybrids all the way to wedge/
Offer the demo programs that were available just a few short years ago. It is hard to sell equipment in this market if the
Offer to come out with their technology and fit our members annually.
Offering less could be more.
Offering more choices for women.
Offering more fairway wood and wedge fitting components. More left handed varieties would also help.
Our rep for Mizuno came in and gave us a hands on demonstration of club fitting using their new shaft optimizer. I bel
Overall awareness of club fitting.
Partner with us to make sure we have good technology sucah as launch mointors and make sure that we are trained b
Place longer shafts in the carts, more heads that flatter lies.
Play guarantees
price
Price controls
price range
Pricing
pricing, faster turn-around on orders
Pricing.
Pricing.
Private facilities are more difficult to sell custom clubs. We maximize our sales on demo days working closely with the
Programs need to be more cost effective. Everyone wants there products in our shop but it is hard when everyone pu
promote custom fitting more in their marketing efforts
Promote it in the national ad campaigns.
promote more
Promote PGA Professionals and do not dilute the market by allowing anyone to push their merchandise.
Promote that thru their national advertising. Tour professionals do it so should you.
promote the idea of custom fitting....quit selling to the discount stores at a discounted price
Promotion
Protect our margins by not introducing many products at different itmes of the year.
Provide a clearer chart that will explain shaft recomendations based on clubhead speed and ball speed.
Provide a fitting system that has an adequate variety of shafts and club heads to test more options.
Provide accounts with a free or reasonalble price fitting cart.
Provide Carts and Demos at no cost to accounts. With less dollars tied up in deposits and usage fees, fitting professio
Provide club fitting seminars/training
Provide comprehensive demos for most lie and length options
Provide fitting software
Provide launch moniters to their best accounts
Provide launch monitors with fitting carts.
Provide more custom fitting training to the golf professionals.
Provide more custom options
provide more equipment to service for lesser or no cost to help sell THEIR equipment
Provide more LOW cost or FREE demo equipment
Provide more PDF Email support, fitting carts at no charge, launch monitor use.
Provide more shaft's in the cart.
Provide more technology (i.e. launch monitor) at a reasonable price
Provide pos and information to promote the product and service to my students.
Provide technology to us either at no charge or an affordable lease program.
Provide the Demo Equipment at No Charge with great displays. Promote the Fitters which hopefully are PGA Member
Provide their accounts with updated components - how can you fit customers for new clubs when you don't have the c
provide them free
Provide up to date equipment each year that matches what is on the front lines. Providing ball flight technology would a
Provide us with affordable alunch monitors
Providing comprehensive carts that allow fitting for all types of clubs like Taylor-Made & Nike have produced
Public awareness
Push it more consistently on the driving range on busy weekends.
Put as much info on the club itself as possible.
Put more fitting clubs in our shop, require us to purchase less stock up front, and ship quickly
Putter fitting systems and wedge fitting systems. I have a huge inventory of putters and wedges and no real way to se
PUTTERS AND WEDGES... These club are the most important clubs to fit in the bag. If fitters took the time to properl
putters come with weight ports to easily adjust the head weight when a putter is cut down for length.
Quality control, which will never happen.
Quicker delivery time
Quit changin models so frequently.
Quit confusing the customer with too many variables! The golfer is much more inconsistant than any single clubfitting
Reduce Lead Times
Reduce our cost.
Reduce the expense of getting and applying high tech tools (launch monitors, shaft stress guage clubs, etc.) to fit your
REDUCE THE SELECTION OF EQUIPMENT AND SHAFTS THAT ARE OFFERED
Removable shaft / head systems are great and getting better.
require ball flight
Response time. Clubs need to get to consumer faster.
Retro fit demo clubs P.G.A, Professionals
sales rep better relationships
sales reps present their programs better--explain how systems work, defining what benefits different shafts present co
Say get custom fitted in their ads instead of saying they are better than others.
See my answer to advice I would give to manufactures
See the above comment... waiting weeks and months to get equipment is crazy.
Seems like they don't offer enought iron shafts in regular flex. Too many stiff shafts in most carts.
sell component parts to certified club fitters
Sell it for less. Clubs are too expensive to stock, especially with the economy.
sell just clubheads and allow our fitters to build the clubs
Send a service rep out to clean or repair the cart. the carts sit out side in the sun
shaft options shaft weights
ship time
Simple___ Advertize the fact that no two golfers are alike and that custom fitted golf equipment is the only way to go. I
Simplify fitting carts, too many choices sometimes
simplify fitting systems
Simplify.
Simplify. There are way too many options. Most golfers don't need a complicated system to get fit.
Slow down the product cycles - people will not buy a new set of irons or driver every 2 years.
Somebody needs to make a launch monitor affordable.
Speed of delivery
Spread the word! Lot of advertisements with Tour Players but none with the guys like us on the front lines that are sel
Stanadadize specs
Stock less stock clubs and provide better/more demo opportunities.
Stock the fitting carts better
Stop assuming that everyone needs to hit the ball higher. Build for better ball speed rather than higher trajectory. Quit
stop changing models so often
Stop insisting that we stock "stock" sets of clubs for the average player who walks through the door.
stop introducing new equipment every year, follow the model that Titleist and Ping has developed with larger life cycles
Stop making stock equipment and require clubs to be custom fit.
stop releasing new models every six months. They train the market to just wait until the new model comes out and the
Stop selling clubs in big box stores
Stop the push toward mass production
Stop trying to push sets in the shop, focus all iron sales on custom fitting, and give a discount for such. Let the chains
Supplies us with demo carts at no charge
Supply fitting clubs, or carts at no charge.
Supply more demos
Supply n/c demo irons and have aggressive demo programs for woods with good pricing or a return program.
support us with education
TayorMade must bring back their Performance Van, this by far sold more clubs than any program and our Demo Day b
Technology
technology information
the biggest obstacle for me is having all the clubs for members to try. typically at my club if they can't hit they won't bu
The could provide more training with their golf club fitting systems. They just send them and expect us to figure it all o
The one's I have partnered with do a good job already
The tour van concept that some companies have should be copied by all companies. Getting the clubs the same day
they all do a pretty good job
They are very supportive. Lucky to have such great fitters and local representatives!
They can't at present . It's the economy, stupid !
Timeliness of shipments
timely turnaround on custom orders
titleist
to be involved in fitting for the right reasons not just as a marketing ploy
To not charge so much for fitting carts
Tough to compete with big store prices.
Tout the need for custom fitting in their ads. So what the tour players go through and how the consumer's can get the
Training
Training of our staff
Training.
Try to keep the price range available to more golfers seeking custaom fit clubs.
Turn around time.
TV ads
uniform standard for lie, loft, and length
Use custom fitting in their ads to the general public.
For the following questions, please indicate your level of agreement or disagreement. - Comments
Please tell us the one topic related to custom fitting you would like to learn more about. - Responses
Ball fitting
ball Fitting
Ball Fitting
Ball Fitting
ball fitting
ball flight
ball flight and ball fitting
ball flight pronciples
Ball speed
Ball spin
Ball spin
ball spin and launch angle
Ball spin and launch angles.Bend points in shafts.
Best ways to from other PGA members
Better fitting practices for lady senior jr golfer
Better way to fit putters from a major OEM
better ways to fit for shafts
biomechanics relationship to fitting
Bounce
Bounce advantages
Bounce degress on wedges
Bounce on wedges.
Build the PGA Members as the experts
cause and effect - low kick produces this etc
characteristics of the shaft
choosing shafts
Club design, shaft and grip - what to look for
Club head design
Club/turf impact factors as it relates to woods/hy
Communication between fitter and client.
compile list,all companies std lies,lengths,lofts
Consumers who are constantly being fitted.
correct ball to use with and for the consumer
Correct fit on wedge bounce
counter-balancing
creative ideas for promotion of the activity.
custom fitting fairway woods
Custom Fitting for physical handicaps
Custom Fitting needs to become the trend
custom fitting putters
Custom fitting putters
custom fitting putters
custom fitting wedges
Custom futting hybrid for lie angle
desired lauch monitor numbers
Diff. between graphite and steel weighted heads.
different approaches of fitting customers
different characteristics of shaft and head combos
different models vs various playability
Different PGA Members experiences
Different shaft characteristics
Do PGA professionals charge for a fitting? What?
Driver & Wedge Fitting
Driver face angles
Driver fitting options
Driver shaft characteristics
driver shafts
Drivers
drivers
Education of consumers
Effect of lie angles on wedges.
Effects of Launch monitors & how to work them
epoxyless club- building
Explain for the benefits and knowlege of their pro
fairway metals
fairway woods and hybrid fitting
Fit the fault vs. fit to improve swing
fitting a golf ball while fitting clubs
fitting for hybrids
fitting for shaft weight
Fitting for the correct shaft
fitting graphite shafts, they seem to change often
Fitting Hybrids
Fitting Juniors and seniors
Fitting Ladies
Fitting putters
fitting putters
fitting putters
fitting shafts
Fitting the high handicapper.
fitting the junior golfer
fitting the person for where they are now or where
fitting wedges and hybrids
Fitting without the use of monitors
Fitting women and juniors for clubs
Flex
flex point in shafts and ball speed
forge vs cast
Full-bag fitting
Future Technology Advancements
Get the shaft that fits no matter what. Flex is #1
Golf Ball and Hybrids
golf ball fitting
Golf Ball Fitting
golf ball perforamce
golf balls
Golf motion's connection to equipment
Graghite shafts in drivers
gram weights for steel shafts
Graphite shaft tech
graphite vs steel shaft technology
grip fitting
grip measurement
GRIP/SHAFT WIEGHT
Grips
high launch & low spin, how shafts effect.
How ball affects fit.
How ball fitting fits in to club fitting.
How clubs effect your motion
How different clubs run their fitting programs.
How different shafts react.
How each component of a shaft effects the ball.
How equipment affects body motion.
How fitting Rx can be translated between companies
How grip weight affects swingweight
how improving swig affects clubfitting
HOW IT WILL MAKE THEIR GAME BETTER
How length of the club effects the lie & loft
How lie angle affects shots and what to look for
How much of a difference that pureing a shaft make
How other pros charge or do not charge for fits
how poor set up and mecanics change the fit.
How shaft that are custom for co work for that clu
How the fitters are battling the off course progam
How the weight of a club effect one's golf swing.
How to
how to best fit for distance, spin and traj of hyb
how to best fit somone with swing flaws
How to fit wedges
How to fit woods and hybrids and putters
How to handle "tough fittings".
How to move the impact point from toe to heel.
how to use componets to create the best option
How truly accurate/consistent are launch monitors
How various professional market fitting
Hybrid
hybrids
hybrids
Hybrids and Shaft Technology
i can do it my sleep and know everything about it.
I think we should promote putter fitting
I'm an expert, I could teach you!!!!!
ideal ball flight and lunch angle
ideal spin rate vs. launch angle
Ideas for promoting clubfitting. Shaft fitting.
Ideas on Promotion
Importance of fitted equipment.
Importance of loft and lie characteristics
Importance of shaft compared to degree of loft.
inconsistent swings vs. custom fitting
Independent robot testing of clubfitting variables
instruction of how to use their equiptment
Integration of launch monitor info and teaching.
juniors
Kick Point, Spining, Puring
Launch & Spin ratios
launch angle
launch angle
launch angle
Launch angle & spin rates
launch angle to distance
Launch angles
launch angles
launch angles and spin rates
Launch characterisics between drivers and shafts.
Launch characteristics of irons
launch condition interpretation
launch conditions
launch created by different shafts
LAUNCH FLIGHT
Launch moniters
launch monitor data and correlation to fitting
Launch monitor usage
launch monitors
Launch monitors
launch monitors
Launch monitors
Launch Monitors
Launch Monitors
launch monitors
launch monitors
Launch monitors and ball spin rates.
Launch monitors and relative data
Launch monitors and shaft characteristics.
Launch monitors and there effect on fitting
launch monitors. Maybe too much talk about them.
length and loft
length variations
length vs lie angle....finding the happy medium
lessons vs fitting.
lie angle
location of shaft flex
loft and lie
loft and lie
Long Game Gap Fitting
low/high club head speed options/recommendations
Manuf's who offer "quality" custom-fit for women
Marketing
Marketing.
Maximize Fitting session
MOI matching
More about ball fitting
More about shaft options.
more info on shafts
More information in general would be great
More information on shafts
More information on shafts
more junior and ladies fitting information
More shaft option information (types)
n/a
N/A
N/A
n/a
n/a
Na
NA
NA
need to know the new equipment
New iformation
New product info.
new shaft technology
New things that are working. New trends and advanc
Non typical players. Kids, Women, seniors
None
None
Other manufacturers and their fitting systems.
other successes from top pga fitters
practices other employ
PROFILES OF PLAYER TYPES, IE.. SLOW SWING V. FASTE
Promoting the lie angle as the #1 reason to be fit
Promotion
proper lie angle to club face contact.
Puring shafts
putter
Putter and wedge grind fitting
putter fitting
putter fitting
Putter fitting
Putter Fitting
Putter Fitting
Putter fitting
putter fitting
putter fitting
Putter Fitting
putter fitting
putter fitting
putter fitting
Putter fitting
Putter fitting
putter fitting
Putter fitting
putter fitting
PUTTER FITTING
Putter Fitting
Putter Fitting
Putter fitting and the impact of optics.
Putter fitting in general
Putter fitting is the future.
putter fittings
putter fittings
Putter Fittings
Putter loft.
putters
Putters
putters
putters
Putters
putters
Putters
Putters and Iron Shafts
Putters.
Putting
putting
putting
Putting
Putting
putting and wedges
Putting Software
Putting.
recommended set make up for different players
relationship between fitting and teaching
Relationship of lie angle to loft angle.
relationship of shaft and head design
Sale techniques
sales techniques, ideas
Secerts in fitting women
section recognition requirements
setbmake-up, wedge fitting.
SHAFT TORQUE
shaft and weight characteristics
Shaft Bend Profiles
Shaft bowing and kick point realationship
Shaft characteristics
shaft characteristics
shaft characteristics
Shaft charactistics
shaft charateristics
shaft comparisons
shaft construction
shaft deflection and torque
Shaft details and descriptions
shaft differences
shaft droop
shaft features
Shaft fitting
shaft fitting
shaft fitting
shaft fitting
Shaft Fitting
shaft fitting
shaft fitting and matching
Shaft flex
shaft flex
shaft flex and kick point
Shaft flex and weight relating to diff. ball flgt
shaft flex influence to ball flight
Shaft flex parameters
shaft flex relative to swing speed
Shaft flex v's lie
shaft flexing charasticts
Shaft frequency
Shaft kick flexes and characteristics
Shaft length
shaft lengths
Shaft optimization
shaft options
Shaft Options
shaft options
Shaft options and capabilities
shaft options and characteristics
shaft options-high vs low kick point & importance.
Shaft performance
Shaft performance for better players
shaft performance for different types of players
Shaft profiling
shaft properties
Shaft properties
Shaft properties/importance to fitting player type
Shaft Specifications
shaft specs
shaft specs and comparisons in ball flight
SHAFT SPECTS
shaft spine
shaft tech
Shaft Tech
Shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
Shaft technology
shaft technology
Shaft Technology
shaft technology
shaft technology
shaft technology
shaft technology
Shaft Technology
shaft technology
Shaft Technology
Shaft technology
Shaft Technology
shaft technology it is ever changing
Shaft Technology ..benifits to various players
shaft technology and how it affects ball flight
Shaft technology and performance
Shaft technology as related to effects of ball fli
Shaft Technology in Drivers
Shaft technology information
Shaft technology is tough on small budgets...tips?
Shaft technology.
shaft technology's effect on ball flight
Shaft types and weights, flexs, tomany graphite op
shaft weight with relation to flex
shafts
shafts
shafts
shafts
Shafts
Shafts
shafts
Shafts
shafts
shafts
shafts
shafts
shafts
Shafts
shafts
Shafts
Shafts
shafts
shafts
Shafts
shafts
Shafts
Shafts
shafts
Shafts
shafts
Shafts
shafts
shafts
Shafts
Shafts and flexes and how they help ball flight
shafts and swing weight.
Shafts and wedge fittings
Shafts, and what the options do for a player
shafts, cog
Shafts.
Shafts.
Shafts.
shft bowing
Shorter clubs without destroying swing weight
show the avantages and disadvantages between clubs
Simple ways to educate the consumer
Smash Factor
smash factor
special grinds on irons
speed fitting in shafts and flex points relations
SPIN RATES AND LAUNCH DATA
spin rates and shafts
Spin rates and what it does to ball flights
spined shafts
steel shaft technology
Stock clubs are a huge waste of money
succes stories
teaching ideas used with fitting, can I write?
Technology including launch monitors etc + shafts
test data on shaft comparisons
The accuracy of fitting electronics.
The affects of shaft weight on ball flight
the best way to fit
The differences between shafts with the same flex
The different companys ideas of ball flight.
The entire process of club fitting
the importance of custom fitting wedges for lie
The importance of launch and spin rate with driver
THE IMPORTANCE OF PUTTER AND WEDGE FITTING!!!!!
the relationsip of shafts to total performance
There is a conflict between fitting and teaching
Tip Stiffness
torque
Torque
total weight
touring pros specs
tourque in graphite
trackman
Training, example: reading lie marks
turn around
types of stafs and how they relate to ball flight
Unique Customers
unknown
Updates on shaft technology
use of launch monitors in driver fitting
Ways of making the fitting more time efficient.
Website Practices and Social Media
Wedge and Putter custom fitting
Wedge and Putter fitting
Wedge bounce fitting
wedge fitting
Wedge fitting
Wedge Fitting
wedge fitting
Wedge fitting
Wedge Fitting
wedge fitting
wedge fitting
wedge fitting
Wedge Fitting
wedge fitting
Wedge Fitting and its importance to the player
Wedge fitting and length effect on lie angle
Wedge Fitting different grinds and bounces
wedge fittings for bounce
wedge fttings
wedges
Wedges and putters
wedges and putters
Wedges and scoring
wedges and the difference of bounces and how they
wegdes
WEIGHT DISTRIBUTION IN REFERENCE TO CLUB LENGTH
wgwegewg
what companies offer
WHAT CUSTOM FITTING DOES TO BALL FLIT
what length does to lie with quick charts provided
why are lie and length still major
Why do clubs need to be so long?
Why don't all manufacturers have the same standard
why standard by company is not standard for all
Wood adjustability
With respect to custom fitting, what is the one thing that manufacturers could do better? - Responses
Annually train PGA members on the systems
answer the phone quicker in placing orders
be honest
be more accessable to the smaller golf shops
be more committed to the concept
be more consistent on their actual club making
Be more hands on with Pro's
Be more supportive
Better educate PGA Professionals on shaft options
Better experts as trainers
Better info on shaft performance, trajectory
Better information on quality of stock shafts
Better rates
Better train Fitters
Better train fitting technique..huge gap between b
better training
Better training
better training
BETTER TRAINING
Better training at the professional level
Better training by sales reps.
Better training for all staff members
Better training for pro staff.
Better training for staff
better training for staff and simplicity
Better training, more education on fitting and bal
Better turnaround time
Better variety in fitting materials
better wood/hybrid fitting with less inventory
Bring their fitters to the factory for education
buy launch monitors at lower price for fitting acc
Callaway's example,put on local fitting seminars
Certify Fitters, Promote local fitters
Charge less
cheaper
CHEAPER
clearer shaft properties
club fitting seminars for carts and any new items
Come to our facility and offer training sessions.
Come to the course to train staff
Come to the facility and teach the entire staff.
Communication.
Connecting teaching to fitting and vice versa
consignment with the fitting carts
consolidate all the shaft options
Continue to make fitting carts more simple
Continue to stream line the fitting carts
cost for fitting systems
CUSTOM FITTING DAYS AT OUR CLUB WITH REPS
Data programs to determine proper equip. specs.
Define shaft characteristics better
Deliver on promises
deliver product....
demo club availability
Demo Day for the Pros
demo days
DEMOS
Description of shaft offers and benefits
develop online training programs
Different lie angles in woods
Do a better job of retro-fitting fitting carts.
Do a fitting seminar each year
Do a video on the instruction of use
do more section seminars with pga members
Doing a good job already
Don't change models so often
Don't make us pay for their fitting carts
Don't seperate fitting and teaching.
Don't try to be it all, can't sell masses & custom
Each company needs to have a regional "master" fit
Ease
Educate
educate
Educate and provide fitting equipment
educate and train even more
educate consumers as to the importance of fit
Educate professionals more often
Educate public how fitting is hugely important
Educate the consumer
Educate the golfing public
educate the PGA professionals using their systems
Educate their PGA professionals
Educate us about the product and fitting it
educated the professionals that are selling
Education
Education
Education based scenarios
Education Seminars with experts and hands on.
either be committed or not
Ensure their facilites know their product!
expand the lie angles and lie angles
Explain how different shafts work in their equip.
explain how important it is to get fitted right
explain how manufacturer likes customer to be fit
Explain the custom fitting benefits
explain their product
Explain to consumer how best fit is outside,
explanation of shafts with their heads
Faster turn time
fill orders quicker.
Fit PGA staff membesrs at clubs.
fitting shafts information to the professional
fitting workshops for pga
follow up training on new shafts
Follow-up
free to good accounts
Get more informed tech reps. many are untrained
Get the technology needed more modestly priced.
Get us fit cart clubs before the inventory comes.
getting the word out to the public
Give a break down of shafts pertaining to speeds.
give more options in shafts.
give us fitting charts
give us more info on their equipment.
give us more information about the shafts offered
give us more training
Go thru fitting cart with staff & train in its use
Golf ball technology.
Good tools to help communicate with customers
Greater variety of shaft flexes and lengths
Grip options
grip size options
Guarantee production time
Guide book with fitting systems
hands on training
Hands on training by their tech people
Have tech reps work with facilty professionals
Have fitting clinics avalaible to all fitters.
Have fitting seminars on their product, teach.
have fitting seminars to explain their fit systems
have local chapter fitting seminars
have more training on site for golf staff
have the shaft options avaliable in the cart
Have Train the Pro Seminars
HAVE TRAINING CLASSES OR SEMINARS
Help assistant professionals w/ product knowledge
Help educate us on fitting clubs other than irons
Help provide the tools.
help the smaller accounts also
help with cost of Launch monitor
Hold more clinics with Education MSR's
hold more meetings explaining there technic
hold regular educational workshops for fitters.
Hold seminars where they fit the Professionals
holf local fitting seminars
how different heads are effect by shafts
How shafts differ.
I can't think of anything.
I think they do a good job
I'm happy
improve delivery time
include custom fitted sets in club programs.
Increased knowledge available on the web.
industry standards loft lie ect.
inexpensive, educational literature
Inform
Instructions for what parts go where on the cart
just better training
Keep fitting cart costs lower
Keep it simple
keep it simple
Keep it simple.
keep us curent on all they are doing
keep us updated on new items coming out
knowledge of taller golfers & how they suffer!
Learn from Henry-Griffitts
learn how to fit for total weight ... I can teach
left handed options
Less expensive systems
let the customer know they can be custom fitted
Like Ping, offer an online fitting class...
limit lines...too many creates confusion
localized fitting seminars
lower prices
lower the price of fitting systems, help us sell
m ore options
make a simple
Make all fitting uniform
Make equipment available predominantly via clubfit
Make fitting clubs/supplies more affordable.
Make fitting software/monitors shared expense
Make it easier to custom fit via better cart optio
make it easier to use and more readily supplied
Make it more accessible to masses
make it more affordable to learn
make it more available and teach the PGA professio
make it simpler and less time consuming
make more fitting clubs available to retailers
make sure pros know the selling points of their cl
make the fitting systems more affordable
make the product more consistent, i.e. shafts
Marketing
marketing & promoting the benefits
marketing that the pga pro is their best source
Minimize Shaft Options,
Minimize the size of the fitting carts.
more seminars or tryout days
more affordable to purchase or lease or no cost
more and consistant training on new product
More company demo/fitting days
More consistent training upfront
more demo
more demo club selection, lie & shaft changes
MORE DEMO CLUBS
more demo days
More demo days
More demo days
More Demo Days
more demo equipment
More demo products
More demo/fitting days
more demos
more demos
more education
more education
more education
More education about their fitting systems
More education for golf professionals
More education from the bottom up with our staff.
More education or fitting opporunties
MORE EDUCATION SEMINARS, AVAILABILITY OF TECHNOLOG
More fitting cart options
more fitting carts
More fitting systems available
more frequent training
more hands on fitting training
More hands on training with their top fitters
More hands on training...
more head weight ranges
More info about systems
more info on specifics about different shafts
more info to the consumer
More information about product options and shafts
More information for fitters
more informational training on new products
More ladies & left handed options...!
More manufacture coaching seminars
more often, seminars
More options for the public to try
more options for women and juniors
More options, more than just a 6 iron.
More out in the field seminars..
more product knowledge
More product knowlege info emails etc
More seminars during the off season.
More seminars to staff professionals
more seminars, education
More seminars/informational sessions!
More shaft options
More shaft options to demo.
more shaft to ball flight info
More time in PGA meetinf
more traing and more selective who they give syste
more trainig
More training
More training and lower cost.
More training classes
more training for PGA pros
More training on fitting process
More training within each facility
More training...more fitting options
more written info
N/A
No
No complaints
none
not change models so frequently
not charge for fitting dets
Not charge for the custom fitting equip.
Not much, they provide us with all the tools.
not sure
not sure on this
offer a bigger line of fitting options
Offer a full training session
Offer a monetary reward to PGA professionals
offer club fitting seminars
Offer complete demo package with fitting cart
offer demos for use
offer fitting carts, bags you us that buy small
Offer more Demos
Offer more demos
Offer more efficient systems
Offer more expert training.
Offer more frequent refresher seminars
Offer more inofmration regarding launch monitors
Offer more interactive training on custom fitting
Offer more length options in a variety of shafts
offer more options
Offer more options
Offer more Putter & Wedge fitting systems
Offer more Schools on their product
Offer more seminars on fitting not just selling
offer more seminars taught by their top fitters
offer more spec info and shaft info
Offer more training opportunities and follow up.
Offer putting fitting systems
Offer simplier systems that we have on site.
Offer to kids nd women
Offer training seminars
offer training with fitting of high handicap playe
offer wedge and putter fitting systems
Offering more choices for women.
On site training
on site training when fitting agreements are made
on-site training, simple systems
Online order submission
Online updates in regards to fitting
online webinars
Options, more resources for odd fittings
Pga demo days
pga group seminars
PGA should help est. fitting seminars for members
ping does it all.
Priority to custom fitters on orders
Produce better quality, closer to spec.
Product knowledge classes on site at a club
Promote and advertise.
Promote club fitting.
promote custom fitting more
promote more
Promote PGA Professionals
promote pga professionals and green grass shops
promote to consumers
promote/advertise
Promotion
promotion of the PGA and the process
protect pricing and pga expertise
Provide a better education on shaft characteristic
provide access to launch monitors
provide as much info on product and offerings
provide at-a-glance spec sheets
Provide average guidlines.
Provide better fitting manuals for THEIR products
Provide better information to assist in selling
Provide better training.
provide consistant product
Provide fitting carts regardless of account size
Provide fitting guidelines
Provide fitting instrution during pre book session
provide fitting tools at a lower price
provide free fitting items
provide guidance in fitting process
Provide info on shafts and clubs
Provide interchangable hybrids in fitting carts.
Provide launch monitor technology
Provide launch monitors
provide less costly launch hardware
provide more demo club options
Provide more direct information to professionals
Provide more options
Provide more training opportunities
Provide opportunity for i house training
provide options
Provide systems without up-front cost
Provide the necessary tools and information
provide the right training for their equipment
Provide total adjustability in ALL clubs
provide training
provide training
provide training on their product
Provide updates on options?
publicize that they do offer options
PURE SHAFTS FOR FREE.
push the importance and make it easy to understand
put all driver models in carts
Putter fitting
Qualified reps who train staff of clubs
quality control
Real training. I usually know more than the train
reduce number of shaft options
reguire more training of the professionals
Relate fitting to enjoyment of game.
Relate to customers shaft kick point/influence
reps could know more and better programs for buyin
Reps shopuld be responsible for training sessions
Required training for fitting system
Right product in customers hand
sales reps stopping by to train
Salesman to train asst pro's better
See above
see above
seminars for Pros on their products /education
send a company rep to train our staff
Send out a newsletter with updates and options.
send you all of their new heads to custom fit play
Set up our 'Matt' putting system properly!
set up yearly training days for continuing ed.
shaft flex that is between senior flex and ladies
SHAFT FREQUENCY
shaft/head combinations that work best in studies
shafts/shafts/shafts/shafts/shafts/shafts/shafts/
share their carts across accounts
shorter product cyles
Show us how to use their fitting equipment
Shrink the cart sizes, not quantity of product
simplify
simplify
simplify
Simplify the offerings.
slow down the introduction of new models
softer shafts
specific training days on their equipment
speed up delivery on custom fit clubs
stanardize specs
standard lie, loft, length
standardize
standardize lie angles across all companies.
standardize loft and lies
Standardize lofts and lengths
standardize shafts: reg shaft is a reg shaft
std specs for all lines
stop changing the lofts of irons
stop offering custom clubs on the internet
Stop pushing reps to get stock sets in shops.
STOP selling clubs off the wall
streamline systems
supply demo clubs at no charge
supply equipment, clubs
Supply more choices of shfts with demo carts.
Support and Train the fitters more proactively
support more PGA seminars in fitting
Support the accounts that do it right.
Take custom fitting to green grass facilities only
Take input from PGA Professionals before they deve
take more time to explain everything
Taylor Made
Taylor Made is quite thorough.
teach how to selll their products
Teach the retailer and check back occasionally
teach us and listen to our advice
Teach us there philosophy on fitting
teach young professioanls better
technology training
tell us how a particular shaft will affect flight
the pga professional should take it upon himself
The rep should train each person in the golf shop.
The reps could do more to educate all the pros.
they all do a great job
They come to me with questions....
They do well at nearly everything
titleist
to give a clear explanation of options available
Tour Vans
tout the difference between Tour players and publi
Train
Train
train
Train all professionals on site Not just the HP
Train and support us.
Train and update fitting carts
Train assistants
Train better
train better
train better about there product
train better, impossible
train fitters
train more
train people how to optimize their fitting cart
train professionals on using their system
Train pros better
Train the professional more
Train the staff on a regular basis
Train their fitters
train us with qualified fitters not the reps
Train, train, train
train/educate about all the options for fitting
training
Training
Training
training
training
training
training
Training
Training
training
Training
training
training and demos
Training at the section level
Training fitters
Training in house
training modules
Training seminars
training seminars with the rep.
Training their sales reps to train us.
training, training, training
Training.
Training. Untrained fitters make us look bad
Try to keep it simple
Turnaround time.
Tutor
Understand that humans have preferences
Up date with current specs
Update their systems more regularly.
updating more
With respect to shaft manufacturers, which one of the following does the best job educating The PGA member? -
Club manufacturers
don't have an opinion
don't know
dont know
equipment companies
Golf Works
Golf Works Magazine
Graphite Design
Graphite Design
Graphite Design
Graphite Design
have no idea
Have received no education on shafts
haven't heard much at all from any
Henry Griffits
I don't believe any.
I dont think the shaft mfrs are
I have never received education from any shaft manufacturer
I have no opinion
I have not eally received any directly from the manufacturers
I haven't had a shaft company educate our staff
I've never had any shaft manufacturer train our staff.
information is their, it's sorting it out that can be confusing for some.
matrix
Matrix Composite
most advertise but don't really educate
most do a poor job
n/a
N/A
Never beend educated by any of these
No education from shaft manufacturers.
No Idea
no one
No one company really offers info on their products
No one does
No opinion
No shaft company has ever approached us
No shaft education I know of.
none
none
None
none
none
none
None
none
none
none
none
None
None
none
none
none
NONE
none
None
none
None
none
none
NONE
None
None
None
none
none
None
NONE
none
none
none
None
None
none
none
None
None
None
none
NONE
none
none
none
None
NONE
none
none
None
none
None
None
None
none
none
None
none
none
none
none
none
None
none
none
None
none
None
none
none
none
none
none
none
none
none
none
None
None
none
none
NONE - All the education comes from the club manufacturer
none are above average
none are that great at it.
none are very good
none do a decent job
None do a good enough job
None do a great job.
none i have not heard from any of them
None of the Above
none of the above / there is no education from shaft manufacturers
None of them
none of them
None of them that I know of
none stand out as best
None, all have different measures
None, do a good job of this
None, I go and find my own info
None, you have to learn it all on your own.
not any
not one sticks out!!!
Reading GolfSmith articles in club making.
Swing Science
The shaft charts supplied
they all could do better..maybe a shaft system code in regards to the shafts.
Which of the following shaft manufacturers is the #1 consumer requested shaft option in custom fitting. - Other
It changes with the wind
matrix
most people take our opinion and have no idea what to request.
n/a
N/A
n/a
no clear choice
No Idea
no leader
no one specific
no requests
none
none
none
none
none
Do consumers think about grips as an option to custom fitting and if they do, which grip is the #1 requested? -
but not enough...Golf Pride
But they should...we offer a variety of manufacturers and no particular one stands out.
Consumer's do not often consider grip until we present it to them.
Custom Grips isn't just one choice it is many according to each and every person. "Custom" individual!
Customers rarely think about the grip whether it be custom fitting or letting the grips on their current set wear out. The
Decade multi compound
Dual Durometer - Golf Pride
Eaton
for some reason the Winn grip is requested most by my consumers, even though they wear the worst and are expensi
gofl pride
Golf Pride
Golf Pride
golf pride
Golf Pride
Golf pride
Golf Pride
Golf Pride
Golf Pride
golf pride
Golf pride
golf pride
Golf Pride
golf pride
Golf Pride
golf pride
golf pride
golf pride
Golf Pride
Golf Pride
Golf Pride
golf pride
Golf Pride
golf pride
Golf Pride
Golf Pride
Golf Pride
golf pride
golf pride
Golf Pride
golf pride
golf pride
golf pride
Golf Pride
golf pride
Golf Pride
Golf Pride
Golf Pride
Golf Pride
GOLF PRIDE
golf pride
golf pride
Golf Pride
Golf pride
Golf Pride
GOLF PRIDE
golf pride
Golf Pride
golf pride
Golf Pride
golf pride
golf pride
golf pride
Golf Pride
GOLF PRIDE
Golf Pride
Golf pride
golf pride
Golf Pride
golf pride
golf pride
golf pride
Golf pride
Golf Pride
Golf Pride
Golf pride
golf pride
golf pride
Golf Pride
Golf Pride
Golf Pride
Golf Pride
Golf Pride
golf pride
Golf pride
Golf Pride
Golf Pride
Golf Pride
Golf pride
Golf Pride
golf pride
Golf Pride
golf pride
Golf Pride
golf pride
Golf Pride
Golf Pride
Golf pride
golf pride
Golf Pride
Golf Pride
Golf pride
Golf Pride
Golf Pride
Golf Pride
Golf Pride
golf pride
golf pride
Golf Pride
Golf Pride
golf pride
Golf Pride
golf pride
Golf Pride
Golf Pride
Golf Pride
GOLF PRIDE
GOLF PRIDE
Golf Pride
golf pride #1Winn #2
Golf Pride - Winn
golf pride and winn
Golf Pride and Winn almost 50/50
golf pride compound cord
Golf Pride decade
Golf Pride decade
golf pride decade multi-compound
Golf Pride Dual Compound
Golf Pride Dual durametor
Golf Pride followed by Wynn
Golf Pride grips
Golf Pride half & half
Golf Pride mid-size or Winn over-sized
Golf Pride models
Golf Pride Multi Comp.
Golf Pride Multi Compound
golf pride multi compound
Golf Pride Multi Compound
golf pride multi compound
Golf Pride Multi Compound
Golf Pride Multi Compound
Golf Pride Multi Compound
golf pride multi compound
Golf Pride Multi Compound New Decade
golf pride multi compound two color grip
Golf pride multi compound, winn
golf pride multi decade compound
Golf Pride Multi Decade Compound.
Golf Pride Multi-compound
Golf Pride Multi-Compound
Golf Pride Multi-compound
golf pride multi-compound
Golf Pride Multicompound
golf pride multicompound
Golf Pride MultiCompound grips are very popular.
Golf Pride New Decade
Golf Pride New Decade
Golf pride new decade
Golf Pride NEw Decade
Golf Pride New Decade
Golf Pride New Decade
golf pride New decade
Golf Pride New Decade
Golf Pride New Decade
Golf Pride New Decade
Golf Pride New Decade Multi Compound
Golf Pride New Decade Multi Compound
golf pride new decade multi compound
Golf Pride New Decade Multi Compound
Golf Pride New Decade Multicompound
Golf Pride New Decade Multicompound
Golf Pride New Decade Multicompound is the most popular
Golf Pride or Lamkin
Golf Pride or Lamkin. (50-50)
golf pride or lampkin
Golf Pride or Winn
Golf Pride or Winn
Golf Pride then Winn
golf pride tour velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
golf pride tour velvet
Golf Pride Tour Velvet
Golf pride tour velvet
golf pride tour velvet
golf pride tour velvet
Golf pride tour velvet
Golf pride tour velvet or multi-compounds
Golf Pride Tour Velvet.
Golf Pride Tour Wrap
Golf Pride tour wrap
Golf Pride Tour Wrap
Golf Pride-New DecadeGrips are also a componet that are never fit correctly. Grips can control ball flight and allow the
Golf Pride, Lampkin
golf pride, then winn
Golf Pride, Tour Velvet
Golf pride, winn
golf pride, winn
golf pride, wynn
Golf Pride.
Golf Pride. I think this is true because of the visibility on tour.
Golf Prided Multi Compound
GolfPride
Golfpride wyn
goolf pride / winn
GP Dual Decade Multi-Compound
GP multi compound
Grip size will make a big difference in how they hit the ball
Grips are kind of an afterthought...oh yeah I need one. Grip "technology" is out there but I'm just happy if they have on
Grips are the most overlooked part of clubfitting by professionals because they do not want to have to change what the
I educate them about the grip and the Golfpride is usually their choice with Lamkin a close second.
I hate to say it, winn
I have too educate most of my fitting customers and Winn are the grips I suggest most often
I prefer Lamkin, but golf pride is also very popular because of more options
I was told by a Golf Pride representative that Grip Size has no direct correlation to ball flight. With that in mind, I do no
I would say less than 10% have even mentioned grips during fitting.
it is more about correct fit.
It's all about style, color, and comfort and never about function.
It's always part of my fit and I show them lots.
lamkin
Lamkin
Lamkin
Lamkin
lamkin
Lamkin
lamkin
Lamkin
lamkin
Lamkin
Lamkin Crossline.
Lamkin Mid-size or Golf Pride mid-size.
Lamkin or golfpride
Lampkin
Lampkin
Lampkin & Winn grips are popular.
lampkin crossline
little more than half do, tour velvet or decade
Many do not know
many do think about grip size, only a few specify a grip other than stock. golf pride multi-compound is 1
Most customers are happy with the stock grip offered by the manufacturer
Most customers do not realize how important grip size is.
Most don't, but when people ask for grips it is usually golf pride
Most have a favorite grip and request that one. Others have a size that the like.
Multi Compound
multi compound
Multi compound
Multi Compound
multi compound
multi compound, because it is seen on tv.
Multi-Compound
multicompound
multy compound
N/A
New Decade
new decade
new decade
New Decade
New Decade grips are very popular right now.
New Decade Multi Comp
new decade multi compound
No real leader in requests.
none
Not many, but when they do it's golf pride and winn.
Not often but when they do, I'd say Golf Pride.
OCCASIONALLY THEY WILL, AND IF SO IT IS USUALLY A WINN GRIP, OR CORD GRIP FROM THE MFG.
Once I inform customers of their options, most of my customers will choose either Lamkin Crossline Full Cord or Golf
Our #1 requested grip is the Winn Grip.
Ping
Size of grip
Soft Winn grips
Some do think about grips.
Some request grips, however, I tend to bring up grip options when custom fitting. Golf Pride is still the number 1 grip re
Some type of Winn grip
std. size rubber
Stock grips are too good today to request. However when they do request and especially when re-gripping--they prefe
The general public has no idea about sizeing of grips or their needs.
The grip size is the main concern, and people tend to prefer 'Winn' grips, especially Ladies and Seniors.
The Multi Compound grip out sells every grip 10-1
the staff educates our membership on the grip options as part of the fitting process.
They always want to see whats new.
They buy what feels good them
They do like the grip options but only after I introduce that feature. For the most part I believe they are unaware of this
They don't specify Golf Pride specifically, but that happens to be the grip we offer the most of.
they have a preference
They often don't think about it.
They only think about it if I bring it up. They are not very aware of this particular option.
They think about Golf Pride but when we show them Lamkin they actually like them better and we sell more Lamkin th
They think about the size of the grip, not the manufacturer or composition.
They usually dont think about grips, and when they do they want what they see on TV not realizing why, they like the lo
This is a big part of custom fitting that sometime gets left out.
this is a nice surprise at the end of the fitting for them.
Those that take the time for custom fitting realize there are options. General public has no idea about grip options at a
tour velet
Tour Velvet
tour velvet
Tour Velvet
tour velvet
Tour Velvet
tour velvet
Tour velvet
tour velvet
tour velvet
tour velvet
Tour Velvet
Tour Velvet
Tour Velvet
Tour velvet
Tour Velvet
Tour Velvet
tour velvet @ Winn
tour velvet golf pride
Tour Velvet in the past, Lamkin and Winn are coming up fast.
Tour Velvet/Golf Pride
Tour Wrap
tour wrap
tour wrap
tour wrap
Tour Wrap
Tour WrapWinn
true temper
Unless you ask a customer about grips, they have no clue.
Usually take my suggestion
Vary
velvet cord
We display on the practice range over 20 types of grips from both Golf Pride and Lamkin.
We educate them on this. Golf Pride
We recommend golf pride or Winn
We try to educate our members about the different types of grips and why one is better than the other. We try to give
When I ask what type of grip they want I usually get a blank stare, so I make a suggestion. Most often our customers g
Winn
Winn
Winn
Winn
winn
Winn
winn
WINN
Winn
Winn
winn
WINN
Winn
Winn
Winn
Winn
winn
winn
Winn
winn
Winn
winn
Winn
Winn
Winn
winn
Winn
winn
Winn
Winn
WINN
winn
winn
Winn
winn
Winn
Winn
Winn
winn
Winn
WINN
Winn Mid-Size
Winn and lamkin
Winn grips
Winn has done a great job of brand recogition.
Winn is being requested more often
WInn or golf pride
Winn PCI TL
Winn.
Wynn
wynn
What would help you get started with a custom fitting program at your facility? Please select all that apply. -
labor dollars to staff a fitting program properly
Management Company does not do it as 2 major off-course retail stores are close
No Ebay
no expense start up cost
not my decision
Owner sells own clubs
Small club, low volume right now
Staff
we are more of a destination
We do not have a Driving Range
We don't have a driving range.
We don't have a range
we have no members, makes it difficult when you don't have a pool to pull from
we use The Golfworks
Constant Contact Survey Results
Survey Name: PGA Magazine 2010 Custom Club Fitting Survey
Response Status: Partial & Completed
Filter: None
Please select the answer that best describes your facility. - Other responses
Answer
Academy
All of the above
Both Private and Public 2 Courses
Golf Galaxy
Golf Galaxy
golf galaxy
Golf Galaxy Store San Antonio, Texas
Golf Retailer
Golf School
Golfsmith
GolfTEC Store
indoor and out door facility
Indoor Golf Center
Indoor Improvement Center
Indoor Instruction
Indoor Learning Center
Indoor Learning Center
Indoor studio
indoor teaching
indoor teaching facility
indoor teaching facility
indoors
Instruction Facility
My own indoor facility
off course golf simulator traing center
off course retail and lesson center
off course shop
Resort and Private
resort and private
Retail
retail
retail golf store
Semi
SEMI -PRIVATE
semi private
semi private
semi private
semi private
semi private
semi private
semi private
Semi Private
Semi Private
semi private
semi private
semi private
semi private nine hole
Semi Private Resort
semi private-daily fee
Semi Private/Resort
semi private/resort
Semi- private
Semi-Private
semi-private
Semi-Private
Semi-Private
semi-private
semi-private
SEMI-PRIVATE
semi-private
Semi-private
semi-private
Semi-private
Semi-Private
semi-private
Semi-private
semi-private
semi-private
Semi-private
Semi-Private
Semi-Private
semi-private
Semi-Private Resort Facility
Senior Gated Community/Private
sporting goods store
The First Tee Chapter
The First Tee of Idaho
unemployed
University
Please select the answer that best describes your position at your facility. - Other responses
Answer
A-6
academy instructor
Club Repair Specialist
Contract Golf Teacher
dept. head
Golf Professional
GOLF SERVICES MANAGER
Head Golf Professional/General Manager
Instructor
instructor
Instructor
Instructor
instructor
instructor
Instructor
instructor
Instructor
instructor
Instructor
instructor
instructor
Instructor A-6
Outside service, Teach
owner
owner
Owner
Owner
Owner and PGA Professional
Owner instructor
owner of a independent golf academy
Owner/General Manager
Part owner
pga instructor
PGA Professional
PGA Professional/Manager
PGA Teaching Professional
pga teaching professional
Pro Shop Manager
Range Manager/ Instructor
supt/professional
Teacher/club fitter/ instructor
Teaching Golf Professional
teaching pro
teaching pro
teaching pro
teaching pro
teaching pro
Teaching Pro
teaching pro
teaching professional
Teaching Professional
teaching professional
Teaching Professional
Teaching Professional
Teaching Professional
Teaching Professional
Teaching Professional
teaching professional
teaching professional
teaching professional
Teaching Professional
Teaching Professional
Teaching Professional
Teaching Professional
teaching professional
teaching professional
teaching professional
Teaching Professional
Teaching professional
Teaching Professional
teaching professional
Teaching Professional
teaching professional
Teaching Professional
Teaching Professional
teaching professional
teaching professional
Teaching Professional
teaching professional
teaching professional
Teaching Professional
teaching professional
Teaching Professional
Teaching Professional
Teaching Professional
Teaching Professional (A-6)
Teaching Professional/club fitter
Titliest Club Fitter
unemployed
VP of Instruction
yet to be determined in this wonderful economy
How long has your facility offered custom fitting? - Other responses
Answer
10
108 Years
12 years
15 years
15 YRS
15+ years
20 years
20 years
20 years
20 years
20 years
28 years
fifteen years
less than a yr. just took over.
more than 20 years
Open less than a year
Over 25 years
since 1984
since we opened
Please indicate which product categories you custom fit. Please select all that apply - Other responses
Answer
Ball
Ball
ball
Ball
Ball
Ball Fitting
balls
balls
Balls
Balls
balls
Balls
balls
Balls
balls
BALLS
balls
balls
balls & gloves & shoe
Balls and Complete Bag / Gap Fitting
golf ball
Golf Ball
Golf Ball
Golf Balls
golf balls
Golf Balls
golf balls
Golf Balls
Golf Balls
Golf Balls
golf balls
Henry-Griffitts
I fit everything, including balls.
set make up
wedges
Who is responsible for custom fitting at your facility? Please select all that apply. - Other responses
Answer
2 B-8s
2nd assisstant
2nd Assistant
2nd Assistant
2nd Assistant
2nd Assistant Professional
2nd Assistant professional
2nd Assistant Professional
all
all
All
ALL OF US
All Assistant professionals
All assistant professionals
All Assistant Professionals
all assistant professionals after training by head professional
All assistants
All Assistants
All Assistants
All assistants
All associates
All Full-time PGA Staff
all golf professionals
All Golf Professionals
ALL OF THE ABOVE
All of us
All other Assistants as well
all professional staff
All Professional Staff Members
all professionals
all professionals
All professionals on staff
all professionals PGA
all staff
all staff
all staff members
All teaching professionals
all the ass't pros
apprentice
Assistant Golf Professional
Assistant Golf Professional
Assistant Golf Professional
Assistant Golf Professionals
Assistant Professional
Assistant Professional
Assistant Professional
Assistant Professional
Assistant Professional/Clubfitter
Assistant Professionals
Assistant Professionals
Assistant Professionals
Assistant Professionals
assistant professionals
Assistant Professionals
Assistant Professionals
Assistant Professionals
Assistant Professionals
Assistant Professionals
Assistants
Assistants
Assistants
certified club fitters
Certified Professional Fitters
club fitter
Club Fitter
Club Fitter
club fitters
Club Repair Technician
Clubfitter
clubfitter on site at golf academy
contracted company
Custom Club fitter
Custom Fitter
Dedficated Shop Assistant
Director of Instruction
Director of Instruction
Director of Instruction
Director of Instruction
Director of Instruction
Director of Instruction
Director of Instruction
Director of instruction
Director of Instruction
Director of Instruction
Director of instruction
DIRECTOR OF INSTRUCTION
Director of Instruction / Jim Phenicie
DOI-golf academy
equipment specialist
Every staff member on the hard goods side
Everyone
Everyone
ex club fit specialist on staff
Fellow Assistant Professionals
Fitting Specialist
fitting specialist
Fitting Specialists
full time club fitter
full time clubfitter
Full Time Custom Club Fitter
Full time fitter
General Manager
General Manager
General manager
General Manager/Director of Operations
General manager/head professional
gm
GM
golf staff
I am responsible.
local club fitter
LPGA and PGA Assistant Members
Master Clubfitter
ME
me
Me
myself
Myself
Myself and one staff (two in total)
Nancy Quarcelino School of Golf
Non-PGA Staff member certified in clubfitting
other golf professionals
Owner
Owner/General Manager
Part-time Asst/Part-time Tech rep
Player Assistants
Range manager
second assistant
Second Assistant
second assistant
Second Assistant Professional
self
self and club tech
Shop Assistant
Shop manager / club fitter
staff
store personnel
TaylorMade Performance Lab
teachers and sales
tech reps
trained custom fitter
Vendor
We Certify all Assistants in Club Fitting
If you custom fit irons, which of the following fitting carts do you own? - Other responses
Answer
changing to Mizuno, Ping
clubs, no carts
company 6 irons
Components
Cool Clubs
Coutour
custom
Dimension Z
don't own one
Fitting carts are located offsite and I bring the product to the fitting session
Golfsmith
had them, but no longer
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Grifiths
HENRY-GRIFFITTS
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
henry-griffitts
Henry-Griffitts and Tour Edge
Henry-Griffitts Precision Fit Golf Clubs
HG
highend custom, wishon
HOMEMADE MOSTLY THRU GOLFSMITH
MacGregor
n/a
Nicklaus
no cart
none
none
None
NONE
none
none
own
pga hand books
Ping Rental Sets
Square Two, Lady Fairway
swing science
Tour Edge
Tour Edge
Tour Edge
tour edge
Tour Edge
Tour Edge
Tour Edge
Tour Edge
Tour Edge
Tour edge
Tour Edge
tour edge
Tour Edge
Tour edge
tour edge
Tour Edge
tour edge,
Tour Edge, Henry - Griffits
Tour Edge/Tour Exotic
Wishon
If you do use technology which of the following do you currently use? - Other responses
Answer
3 trak
3Trak &aG Flix w/ aboutGolf simulators
about golf
About Golf simulator
aboutGolf 3Trak
AC2
Accusport Vector Pro
Achiever
achiever
Achiever
AV1 / STAR
Ball Flight Laws
Bel Swing Mate
Belltronics
Callaway
Callaway fit system
Cool Clubs proprietary
custom made/dartfish
digiflex frequency meter
Don't know the name
equip during demo days, we don't own yet
Focaltron
Foresight
Foresight Game Changer
Golf Achiever
Golf Achiever
golf simulator
golf simulator
golfachiever-focaltron
indoor sim
JC Video
JC Video
launch monitor
Launch Monitor attached with Simulator
lie board and impact tape
Mat System
mat-t lab 6 cameras
mixture of many products
Mizuno
Mizuno club optimizer
mizuno lie board
Mizuno Shaft Optimizer
Mizuno Shaft Optimizer
mizuno shaft optimizer
Mizuno Shaft Optimizer
Mizuno Shaft Optimizer
Mizuno Shaft Optimizer
Mizuno Shaft Optimizer
n/a
NA
NA
Nike
nike
Nike
Nike
Nike
nike
Nike
Nike
Nike 360
Nike Launch Monitor
Nike Vector
none
none
none
none
none
none
none of above
not app
not sure
P3Pro
par flight
PGA Tour Similators/3-Trac
psproswing
Pure Launch
Radar
sam putt
SAM Putt Lab
SAM Putt Lab
SAM Putter Fitting Lab & Mizuno Shaft Optimizer
sam putting lab
SAM PuttLab
simulator HD GOLF
SONY
swing speed
swing speed, lie board, ball flight
swingmate
Take my members to Cleveland Golf Fitting Studio in Huntington Beach, CA.
Taylor made
TaylorMade MATT
TaylorMade Performance Lab
TEK
Titleist
V1
V1
vector
Vector
vector
Vector
Vector
vector
vector 2
Vector I Fit
vector launch moniter
Vector Launch Monitor
Vector Pro
vector-pro
We are getting flightscope this month
Wishon
Which of the following brands of woods/hybrids do you custom fit? - Other responses
Answer
all
All Brands
All that match specs
any
any brand
any requested
components
custom heads
Dimension Z
Edge
Exotics, Henry Griffitts
Golfsmith
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts and Tour Edge
HENRY-GRIFFITTS
henry-Griffitts
Henry-Griffitts
Henry-Griffitts
henry-griffitts
HG
HG
highend custom
hnery-Griffitts
I can cross reference the fitting to all manufactures
I give the customer the correct fit and then order from the company of their cho
kzg
KZGolf
MADE TO ORDER FOR EACH YEAR
none
none
own
Srixon
swing science
Take a guess...Tour Edge!
Tom Wishon, KZG
Tour Edge
Tour Edge
Tour Edge
Tour Edge
tour edge
Tour Edge
Tour edge
Tour Edge
Tour edge
tour edge
tour edge
Tour Edge, Henry - Griffits
Tour exotic
we fit for all clubs based on the specifications we get from the fitting carts.
Wishon
wishon
If you custom fit putters, which of the following brands do you sell? - Other responses
Answer
Adams
adams
adams, tour edge, cleveland
All Brands
Benttenardi
Bettinardi
Bobby Grace
cleveland
Cleveland
cleveland
Cleveland
cleveland
cleveland
cleveland
Cleveland
cleveland
Cleveland
CLEVELAND, YES
components
Cotour
Cotour
Cotour
cotour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
Coutour
COUTOUR
Coutour
Coutour
Coutour
Coutour
Coutour
coutour
Coutour
Coutour
coutour
Coutour
COUTOUR
Coutour, Lateral Line
custom putter heads
Edel Custom Fit Putters
fit thier own
Golfsmith
Guerin Rife, Cotour
haven't "fit" putters
heavey putter
Heavy Putter
Heavy Putter
Heavy Putter, Rife
Henry Griffits
Henry Griffitts
Henry Griffitts (Chris Aoki) Fit2Aim
HENRY-GRIFFITTS
Henry-Griffitts
HG
Hnery-Griffitts
Kirk Curie
Kirk Currie
Kirk Currie
Kirk Currie
Kirk Currie
Kirk Currie
Kirk Currie & Coutour Golf
Kirk Curry
Machine
MADE TO ORDER FOR EACH YEAR
Mitchell
Mizuno
n/a
NA
never comprimise, heavy putter
Never Compromise
Never Compromise
none
Ping
Piretti
Piretti
Rife
Rife
Rife
Rife
Rife
rife
Rife
RIFE
Rife
rife
rife
Rife
RIFE
rife
Rife & Yes
Rife Putters
Rife, Bettinardi
Rife, Maxfli
Rife, Never Compromise
Rife,Cleveland/Never Compromise
rossa
Self commisioned model
send members to YES--order their specs
slazenger
Slotline
Square Two, Lady Fairway
Sun Valley
Taylor Made
Taylor Made
taylor made
tour edge
Tour Edge
Tour Edge, Clevenland, Never Compromise, Rife, Henry - Griffits
Wishon
yes
Yes
Yes
Yes
Yes and Coutour
Yes Putter
Yes, Coutour
Yes, heavy putter, betinardi
Yes!
Yes! Golf
Yes/2 Bar
If you custom fit wedges, which of the following brands do you sell? - Other responses
Answer
All Brands
any brand
Bridgestone
components
custom
Dimension Z
Eidolon
Heavy Wedge
Henrey-Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts and Tour Edge
HENRY-GRIFFITTS
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
HG
HG
highend custom
I sell the customer the club they prefer. I just give them the correct specs.
kzg
MADE TO ORDER FO EACH YEAR
n/a
NA
own
Square Two, Lady Fairway
Sun Valley, KZ Golf
swing science & Eidelon
Tom Wishon
tour edge
Tour Edge
Tour Edge
tour edge
Tour Edge, Scratch, Henry - Griffits
Wishon
Wishon
wishon
What are the primary benefits of custom fitting? Please select all that apply. - Comments
Answer
A large percentage of customers now feel fitting is valid and want technology to fit them.
Add value to you position.......
Added Service
Added value and shows we care.
All equiptment should be custom fit, if you are going to spend that much money, why not get it fit for your swing.
All fittings are done with video & trackman analysis. We are able to fix golf swing issues at the same time as we fit someone.
Allows us to keep our inventories lower.
Along with the custom fitting, I won't sell equipment for more than my members can find it at Dick's, Edwin Watts or TGW.
Also helps the customer get clubs that maybe help his/her game...great way to create more sales by showing my knowledge.
Also, provides a service that customers demand
Any one who teaches golf and does not club fit is doing a disservice to their clients.
Ball flight and turf contact in fitting is still the best way to determine the customers best fit. Knowing product and expertise in fitti
being sure that the clubs properly fit the indivdual, so one might have somewhat of a chance to play their best
Builds loyalty....referrals
by fitting it,assures that my member is fitted with clubs that are right for him.
carry less inventory
Clearly gives us an advantage over retailers.
COUSTOM FITTING IS THE ONLY TO SHOW MEMBERS YOU CAN MAKE A CHANGE
Creates an impression that we can service them better than buying on-line or at off course retail store even if our prices are a li
Custom Fitting allows me to fit my members with the type of equipment that fits them best
Custom fitting allows me to increase the added value to my customer
Custom fitting allows my students to maximize my lesson information.
Custom fitting allows the customer to be 100% confident that he/she is making the correct decision on if the clubs fit them or no
Custom Fitting creates a service for the membership that is specially designed for them
Custom fitting gives more credibility between the professional and the custom fitter.
custom fitting has been a KEY role in moving our product!
Custom fitting helps my clients/members swing more in balance, be more consistent,lower their score, HAVE MORE FUN!!!! T
Custom fitting here is a service we provide to our members. We try to have fitting days with vendors and multple demo days th
Custom fitting in a green grass environment allows us to compete with the big box stores in our area without discounting produ
Custom fitting increases range and green fee business.
Custom fitting irons (bending loft & lie) after the clubs come in, is a service that the large box merchandisers won't do. Not man
Custom fitting is about appropriately taking care of a customer. I believe it is unethical to sell clubs to a person without fitting th
Custom fitting is becoming increasingly important for the buyer. As a specialist for Titliest, custom fitting sets me apart from the
Custom fitting is the future of golf clubs as more people are learning about technology and PGA professionals need to be know
Custom fitting is the future of the industry, those who do not jump on board will be left behind.
Custom Fitting is the only connection with the golfer where you can use your knowledge to explain the them how they can get b
Custom fitting is the only way I am able to compete with the retailers in my area.
Custom fitting is the right thing to do.It allows your customer/member to play better.
Custom fitting keeps my members happy and establishes a relationship like no other, everything is better if you fit clubs. I love
Custom fitting makes it easier for me to teach students and get results
Custom fitting only takes a couple of weeks longer to get custom orders.
Custom fitting really helps the player improve shot quaility.
CUSTOM FITTING SEPARATES THE GREEN GRASS PROS FROM THE OFF COURSE DISCOUNTERS. I DON'T KNOW H
custom fitting shows we are the expert especially when we can show them why a custom fit club is better than a non custom fit
Custom Fitting with our flightscope makes our Members and customers feel reassured that they have the right clubs for them. I
Custome fitting allows our customers to play with the proper clubs. This allows them to enjoy the game.
Custon Fitting is what sets our golf operation apart from other clubs and the stores. It also gives us another avenue to help sell
Done correctly, custom fitting is a major separator and most likely a game enriching experience for consumers.
Ensures clubs are correct for customer
Fitting golfers helps build relationships with customers which is then reflected in additional sales.
From a financial standpoint, by custom fitting I also reduce my stock costs and increase margin of profit by not being overburde
I believe it would be to the manufacturers benefit to give clubs that sell clubs and have an active membership the fitting carts an
I believe that if someone is going to purchase a set of new irons, that they are correct for them. I would feel guilty and dishones
I could write several books about club fitting. Henry-Griffitts was the very first company to introduce and teach other Golf Profes
I do not have the new fitting cart from Mizuno. I am usingthe 2008 fitting cart. My facility decided not to purchase thenew fitting
i DO THE FITTINGS AT THE COURSE AND USUALLY IN CONJUNCTION WITH A LESSON THE FIRST IN A SERIES USU
I feel that custom fitting is what gives the PGA Professional the edge when compared to the BIG BOX stores.
I fit so the student can learn faster.
I offer fitting to my student's because approximately 80% play with club's that have the wrong shaft flex or lie angle.
If I have an opportunity to custom fit someone, I know I have a 90% chance at making a sale. It works and the benefits are see
If we are not custom fitting we are losing our customers.
If you don't do it - you don't want to sell clubs properly.
In my opinion we carry to many sets of clubs for a resort. We should carry very little sets and special order everything. In my o
It also is a great value added service to provide your customers.
it better for the golfer
It helps get people better.
It helps to create a very Professional relationship with our customers and word of mouth is helping us in all areas of the golf bus
It is the correct thing to do for the player!
It provides a higher level of service and keeps my member at the club...
It seperates the PGA Professional from the on line super stores.
It spreads like wildfire if you provide excellent service. Word of mouth goes along way with custom clubs.
It would be great if PGA membership offered discounts with custom fitting equipment. Often we are competing with non profes
It's about Trust (from your clients) and credibility as a PGA Professional. Members feel they have the proper clubs in their hand
it's just a service
Keeps us the expert and the go to person for their club needs
Lessons create more custom fitting and sales not the other way around
More than anything, it is usually what is best for the guest to ensure that they are playing with the right equipment
NA
None of above! Custom fitting the only way to sell clubs. It is like shoes, it must fit. Custom fitting increase the bottom line of the
Not many club professionals take the time to custome fit. My expertise in this area sets me apart from the competition.
Off the rack clubs are a huge waste of money, everyone is different, clubs should fit the golfer. Baseball players don't swing on
Our golfers are very much "casual" players. Not much emphasis on custom fitting. Those we have fit have had generally posit
Playing skills improve faster with fitted equipment.
Please contact me regarding a custom fitting article I just wrote. It is about fitting outside where you and the student can see ba
Provides great margins
Reducing a player's handicap through effective fitting, drastically increases the odds of repeat business! It also gives an instruc
Seeing ball flight in a fitting is what we market and helps compete against the mega stores in our area
Teaching and Fitting go hand n' hand! The teacher/fitter should be the PGA's stress. Only a teacher is quilified even after train
The key to learning to play golf is immediate, accurate, reliable feedback. If your clubs do not fit you properly the ball flight laws
The major benefit of custom fitting is getting the proper equipment in the hands of our members. This includes not only properly
The PGA has done very little to enhance anything for a PGA Gof Professional regarding club fitting. Great Golf Professioanls h
The primary benefit is it helps the golfer hit more consistent shots
The primary benefit of custom fitting is that it allows me to teach my customer how to play better Golf.
these things would occur if % was higher
This shows we care that the customer gets the right set of clubs fit to him/her.
To allow my members to get the most benefit out of there new purchase as possilbe.
Tough to say, I offer it as a service to my students but see no revenue from the sale of the products as the retail shop is located
We always offer free clubfittings. We have to do so, in order to be consistent and secure business that otherwise is going to Ne
We charge 50.00 for fit and goes back as credit if buy the clubs.
We have access to the Titleist Sure Fit Cart and it has proven to be our #1 fitting tool. This allows us to educate our clientele n
We provide it as a service.
We want to be full service and build relationships
With nearly no clubs for sale at our course, I jusst use a lie board and tape for irons. Club sales are only a couplw per year.
Your goal is to satisfy your customers and keep them happy, club fitting is one way in which you can do that.
If you could give one piece of advice to the manufacturers of golf equipment about custom fitting, what advice
Answer
37.25 is long enough and a 45 degree pw is enough
A DEMO 6 Pack of Irons helps the Fitting Process.
A faster on turn around for products
Ability to custom fit fairway woods
Accuracy on all orders.
Actually make the clubs to the specs we order !!
Adaptable face angles and lie angles are huge!
Add more components to the fitting system
adjustable face angle on hybrids
Adjustable iron heads with plenty of shaft options
Adjustable shafts / heads is the best option
advertise benefits of custom fitting
affordable
affordable fitting equipment
Agree on industry standard measurements
all heads fit universal shafts - cross companies
ALL MANUFACTURERS SHOULD USE ONE INDUSTRY STANDARD
All should have interchangable head/shaft systems
All should provide custom fitting carts without ca
allow a more vast choice of shafts
An industry standard on lofts and lies
Articles on launch angles and ball spin.
Ask the PGA professionals for their imput we know
Back up the fitters with a great return policy
BE ABLE TO ADJUST ALL CLUBS FOR LIE ANGLE
be able to really fit clubs
Be as flexible as possible with specs.
be consistant
Be flexible with options( shafts, grips, etc...)
be more accurate on custom orders.
Be more consistent between manufacturers
Be more precise with custom fitting orders
Better and more consistent quality control
Better describe the fitting clubs specs.
better pricing for the fitting cart
better service on delivery times
better shaft options for fitting
build in one day and deliver in 48 hours
Build precisely what you put in a fitting cart
Build what we need not what you think will sell.
Call me to do some consulting ...
Can you please standardize lies and lofts!
Carts and Demos should be free of charge to accts
Carts should be simple, mobile and easy to use.
Carts that are easy to move & store
Catch up to Mizuno's fitting cart technology.
Changable shafts for hybrids and fairway woods.
Change the fit system club used from 6 to 7 iron
Charge the facilities less
Charge us less
Cheap to get started and protects margins
cheaper, more accesible demos
Come up with a set standards for irons.
Continue the interchangeable shaft/head components
Continue to give me clubs to fit with.
Continue to have clubs available for quick deliver
Continue to improve delivery time.
Continue to key on fitting importance
Continue to make improvements on the ease of fitti
Continue what their doing
continue with the "piecing" of clubs together.
Copy the Titleist fitting cart - it is the best!
create a program for returning old fitting clubs
Credit the cost of cart after a quota of sales
custom fit fairway woods for lie also
Custom fitting accounts recieve priority & pricing
Custom fitting carts should be small and mobile
customize all your irons and ship them quickly
cut back on depth of lines
Cut back the number of types of irons sets
cut the cost of the fitting systems
Demo sets help
Develop fitting systems for all clientele (ages)
Develop standard specifications (loft & lie)
Different shaft and head attachments to fit with
Do It
do more demo days
Do not change so often
do not charge
Do not charge us for fitting clubs
do NOT make complicated shafts are very important
Do not release any new clubs after Feb 1 each year
Do your best to make great products & be a partner
Don't assume that all tall people are strong
Don't be so stingy with fitting carts/clubs
Don't change models as much. Don't change prices!
Don't change models so often
don't change product more than every 18 months
Don't charge for fitting systems at PGA facilities
Don't charge for the fitting carts
Don't charge me for the fitting stuff (PING!)
Don't come with new products every 6 minths
don't fine tune it to the degree that it confuses
Don't force to buy stock product if we fit.
Don't forget short people
Don't make things too complicated.
Don't make us pay for the fitting carts
don't offer so many options, can be confusing
Don't over complicate the fitting system.
Don't overdo it and give consumer too many choices
Don't sell a piece of equipment that isn't custom!
Don't upcharge for certain types of grips
DONT CONFUSE THE CUSTOMER, KEEP IT SIMPLE
dont label stiffness on there shafts. hurts egos!!
Easier fit carts to work with
Easier to use fitting systems with less data.
Educate more consumers
Educate the professional about your fitting system
educate us more about your products
education
Education to the Professionals is key
Educational programs for pros to learn their line
Every company should have a fitting cart
Expand into woods for lie
Fairway woods and hybrids need the same adjustable
Fairway woods are tooooooooooo long !!!!!!!
Faster availability
Faster turn around
Faster turnaround - more education!!
Find ways to change head weight dont load shafts
Find wayss to ease the cost of demo club
Fit carts are great tools- make them useful!
Fitting carts work great
Fitting components arrive before equip released
Fitting systems more affordable and user friendly.
Fitting women, left handed and junior
Follow-Up; check in one year later
for woods interchangable heads/shafts less turnove
form too short
Free demos
free demos and free fitting carts
Free fitting carts
FREE Fitting Carts.
free fitting iron carts
Get rid of "programs." Give us tools to work with
Get systems into shops at no charge..it sells
Get the cost down for technology to help fit clubs
Get us fitting carts earlier in the year
Give away your fitting systems for free
Give fitting carts at No Charge to promote product
Give me the ability to custom fit hybrids and wood
Give options to the fitter and buyer
Give our customers more options
Give professionals more fitting tools for wds/hybr
Give the golf shops the fitting carts and tools
Give timely delivery on orders, cust. will remembe
give us a heads-up on national ads w/product avail
Give us enough clubs to do a real fitting.
give us more access to demos and fitting clubs
give us more face tape and fitting boards
give us more options with shafts
give us more tools, we are selling your products
Give us the clubs and tools and we would sell more
Give us the fitting carts for a very low price
Give us the tools to fit with.
Giving demo sets at discount allow buyers the oppo
Have 1 degree excrements for lie angles in irons
have a lower end price point for custom fit putter
Have a uniform fitting system for all companies.
Have an industry standard for length, lie, loft
Have fewer options
Have fitting product prior to product release.
have grip size options
have longer product cycles
have more left handed options
Have more uniform lofts and lies for irons
Have more wedge & putter fitting systems available
Have PGA Professionals help with design
Have screw on heads to increase options
have the ability to properly swingweight all clubs
have the pga develop its own fitting system
have them list you as a fitter on their website
Have them turn the clubs faster
Have your most skilled people @ demo days
Help out the ones that sell for you
Help retailer with low cost equipment to fit with.
Help us promise a quick turn
Help us to help our customers.
I believe Demo Days work effectively.
I believe manufacturers do a good job with options
I have not seen a custom wedges in a fitting cart
I-Fit carts are fantastic. Some many options
In todays market manufactures are doing a good job
Inch over standard doesn't really help masses
include demo clubs ,instead of charging a fee
Include Fairway Woods, Hybrids, & Wedges in Carts
Includes demo clubs to golf shops to use in fittin
Industry standareds length lie, ect.
insure specs are correct when shipped
interchangable shaft systems
interchangeability of heads and shafts is essentia
Interchangeable components work great.
INTERCHANGEABLE FITTING SYSTEMS
Interchangeable Hybrids & Wedges for fittings
interchangeable shafts are a must
Interchanging clubs.
Involve the company sales representative
It helps sell for us vs. department store
It is a must for any golf operation.
just do it
Keeep it simple stupid. The game & equipment are
Keep abreast of current trends
Keep as simple as poss., offer more train for pros
Keep being inovative, stress the improtance of CF
keep carts simple and moble
keep doing custom work..it's helps everyone!!
Keep educating the Golf Professional staffs
keep fitting carts fairly simple, don't over do it
keep fitting carts up to date with latest equipt.
Keep Great Marketing! Always say Fitting in Ad.
Keep it as simple as possible!
Keep it simle
Keep it simple
keep it simple
Keep it simple
Keep it Simple
Keep it simple
keep it simple
Keep it simple
keep it simple
keep it simple
keep it simple
Keep it simple
keep it simple
KEEP IT SIMPLE
keep it simple
Keep it simple
keep it simple
Keep it simple and compact. Bulky is not good.
Keep it simple and explainable to customers
Keep it simple and functionable.
keep it simple with quik turn-around time
Keep it simple, don't confuse everyone.
Keep it simple!
Keep it simple. More lie angle options.
Keep it simple.Too much information is confusing.
Keep it up! Keep inventory levels high for quick
Keep making strides to make it better
keep model options down
keep moving forward
Keep providing us with the tools to adequately fit
KEEP QUALITY CONTROL GREAT
Keep the cart consise and small, don't overdue it
Keep the carts available and in front of customers
Keep the fitting components updated!!!!!!!!!!!!!!!
Keep the fitting simple and efficient.
keep the process simple
Keep us well informed of all new technology.
keeping it simple
Know the difficeence in your markets
ladies shafts are too soft
Larger custom depts. Better turn around time.
Learn from Henry-Griffitts, ltd
less options as far as types of irons and drivers
Less options. the wateers tend to get a bit muddy
Less shaft selections. More time between new mode
Less upcharges on shafts.
Lessen tolerances, increase fitting cart options
Lie angle for woods
Life Cycles for New Clubs is too Short!
Listen to your retailers.
lofts, lies, and lenghts are correct before ship
Longer product cycles
Love the smaller cart systems to hold the equip.
Lower cost on the Fitting systems.
Lower price of fitting systems
lower prices
lower the cost of fitting carts.
Lower your prices to the green grass facilities
Maintain high level of inventory of heads
Maintain quick turn around time
Make "standard" standard with all manufacturers!!
MAKE A DRIVER THAT IS 15 Degrees PLUS
Make a good launch monitor for a decent price
Make a perimeter weighted iron that's not offset
make a simple
Make a system that meets all players abilities.
Make all fitting procedures and styles uniform
Make all heads the same bore, so all shafts fit
Make all standards the same
Make cart options easier and smaller.
Make carts practical....some get way to big.
Make club fitting more accessible togeneral public
Make custom club orders quicker in the return
Make custom fitting clubs/supplies more affordable
make custom fitting easier
Make custom fitting equipment at no charge.
Make custom fitting equipment complimentary
Make custom fitting more affordable
Make Custom Fittng and DEMOS more readilyavailable
Make demo club more assessible, cost less.
make fitting carts more affordable and train more
Make fitting carts simpler and less expensive
Make fitting clubs easily accessable.
Make fitting equipment more available to sellers
make fitting program less expensive
Make fitting tools more cost efficeint.
Make fitting tools more easily available/affordabl
Make grips smaller so we can fit more ladies
Make high quality equipment
Make innovative methods of fitting available.
Make it as easy as possible
Make it as simple as possible
Make it easier and unwieldy. No stock clubs.
Make it easier for golf pros to fitting carts
Make it easier for green grass shops to compete.
Make it easy
MAKE IT EASY
make it easy for me to get custom fitting tools
Make it easy for the customer to order clubs
make it easy for the customer to see the results
Make it less expensive for the golf professional
MAKE IT MORE AFFORDABLE FOR THE START UP EQUIPMENT
Make it quick and easy to fit.
Make it simple
Make it simple and easy to understand.
make it simple and user friendly
Make it simple to use and understand
Make it simple...limit customer confusion
Make it sinple and cost effective
Make lauch monitors affordable
Make launch monitors more accesable
Make smaller fitting carts!!
Make sure all your information is truthful.
Make system useful yet simple
Make systems more adaptable to each specific club.
Make the carts / systems easy to transport
make the carts user friendly
make the cost of fitting carts less
make the custom fitting carts less expensive
Make the drivers shorter in length
Make the fit-cart footprint small.
make the fitting carts more affordable to the golf
Make the fitting equipment more cost effective.
Make the loft & lie angles on ALL clubs adjustable
Make the system simple and fast.
make the system simple and interchangeable
Make the systems easy to use.
Makeit more available & less expensive more shafts
manufacturers should give you free fitting equip
Maximizing the options allows for the best fit.
Media exposure noting the expertise of PGA
Mirror NIKE 360 fitting system
Model the Titleist Sure Fit Cart
more "lower end" retail samples to fit with
more affordable
More affordable fitting systems
More availability of demos from corporate
more choices for women - at least petite and tall
more clubs in fitting cart
more creative demo programs
more custom fitting clubs for free
more custom shafts at no upcharge
More demo club options.
More Demo Clubs
More Demo Days
More demo shafts
more demos
more demos
more demos
more demos that we could return end of the season
more education on clubfitting more seminars
more fact than hype
more fitting carts
more fitting clubs, less cost
more fitting clubs, less cost
more fitting options
More fitting systems available
more higher lofted drivers
More Hybryd and putter support
More information on technology and shaft inforamti
more left handed components
More left handed models in carts
More oem shaft offerings
more offset woods and complete hybrid sets
more options
More options for left handed golfers
more options for leftys
More options for women.
More options in fitting clubs and shafts
More options without stocking a lot of product.
More options, cost free carts
More options.
More Options. Optimization and choices.
More personal fitting sessions
More Regular and Senior shafts for members to try
More Shaft and Grip Options
more shaft and head options
More shaft education and commonality.
more shaft options
more shaft options for ladies and seniors
More shaft options!
more shaft selection
More shaft variety in lengths
More training from their reps. Shafts especially.
more training, sample ideas to sell
More traning with the fittilng carts more details
More womens and junior fittings - keep it simple
most need more lie angle options
much more promotion
N/A
n/a
NA
Narrow your specialties.
need detachable heads for the hybrids
need inexpensive demos
need more demo days, need more technology monitors
Need more softer shafts to select from
need someone on staff
Need to focus on the ladies.
no charge fitting product for fitting accounts
no charge fitting supplies/clubs and fast turnarou
None
none
not just 6 irons demo
not to charge for fitting equipment
Not to charge for the fitting cart.
offer a combo shaft r/s, standard lie,loft,lengt
Offer all the options possible.
offer an iron, such as a 6 iron for demo purposes
offer better ship time
offer clubs a launch monitor if they do business
Offer demo's Special Orders from Fittings sells!
Offer fewer and more simple options.
Offer fitting carts for free if you want to sell
Offer it and make it user friendly.
Offer moe for JR.and Women golfers
Offer more adjustments and bring back more forged
OFFER MORE CUSTOM SHAFT OPTIONS
Offer more education meetings for PGA pros
Offer more fitting tools
Offer more flex and loft.
Offer more hands on training.
Offer more left handed fitting options
Offer more left handed options
offer more options and faster turnaround on orders
Offer more shaft options
Offer more shaft options. Also more lie angles.
Offer variables - fairway woods, hybrids, wedges
Only deal with PGA/LPGA Professionals
permit only trained fitters to fit
Please allow us to have more demo's than stock.
Please continue promoting club fitting
Please continue to provide the tools to fit!!
Please make it cheaper for green grass shops.
Prebooks need to be less, as custom is taking over
pretty smart already
price needs to drop. Or give free fitting cart
produce custom stuff fast
programs based on what's sold, not what's in stock
Promote fitting through the golf professionals
Promote the PGA Professional as the expert
promote the PGA Professional as the leading force
Provide a easy to use fitting system.
Provide a tag on the sets that promotes fitting!
provide advanced technology
Provide affordable demo clubs...VERY important!
Provide as many options for fitting carts as possi
Provide charts with average ranges.
provide complimentary fitting centers (clubs)
Provide demos to professionals very reasonable
Provide fitting carts at no charge
provide fitting systems free, which promote sales
provide info regarding shafts and new tech
Provide more fitting carts at N/C
provide more hybrid and putter fitting equipment
Provide more product for club fitting process.
provide more shaft options in the cart.
provide muliple shafts in fitting cart
Provide systems at little to no cost - not $1000
Provide technology (launch monitor) at low price
Provide us with demo clubs at no charge
quaility control on specs
Qualify the fitters based on a standard criteria.
Quality of specks to fit
Quality,Quality,Quality and timeliness of delivery
quick shipment is critical
quick turn around service
Quick turn-around
Quit offering spiffs just to off course retailers
Reduce requirements to acquire custom fitting cart
Reduce ship times
Reduce the price and we would seel more
Refrain from putting the shaft flex on the club.
Retro-fit demos
same standards so all fittings are the same
Service, service, service
set standards in the industry
shaft frequency are allover the place
shaft info related to their clubhead
Ship custom fit clubs quicker
shorten the length of the driver
simple, small and easy to use
Simpler is better
simplify
Simplify the fitting cart and make interchangable
Simplify the fitting carts
Simplify the process
Simplify, simplify, simplify
simplify, you're confusing the customer
Slow down the product life cycle to new every 2 yr
SLOW THE CYCLE OF PRODUCT CHANGE
small carts that hold woods and irons, portable.
Smaller fitting carts!
some how get launch monitoors in their hands
somehow standardize shaft flex, ie reg,stiff etc
Stanardize the industry!!!!!!
standardize
Standardize products
standardize the lie, length amd shaft flex through
Stay with one style and move the cg around.
Stick to the fundamentals
stop changing models every friggin month
Stop charged an arm and a leg for fitting clubs
Stop delofting your irons
Stop making drivers too long for people to handle
Stop moving new models in so frequently.
Stop with the giant carts
stop with the stronger lofted approach
Strong demo programs and adjustability
Supply as many Demo clubs as possible
Supply us with maximum fitting components and shaf
teach fitters how to fit
Teach/mentor the young pros the fitting process.
Technology Sales.
The fitting carts need to have all the lengths
THE MIZUNO SYSTEM IS GREAT - MORE SHAFTS
The more technology we have the better we can fit
The numbers on hybrids are too weak
The putter lenght is too long for 90% of golfers.
The removable shaft/head fitting systems are great
they are getting easier with all the options
Tighten up QC. Most equip ship w/incorrect loftlie
timely turnaround on orders
To give me the specifications I order.
To ship what I order
to thoroughly train us in club fitting.
too many shaft options = confusion!
Train better and provide fitting sowtware
Train your people!
Training of fitters needs a much higher priority !
training on shafts & how heads work back to them
Try to be more like Henry-Griffitts
try to make your shafts more uniform
Try to provide as many tools as possible.
try to show what a good fit is.
Try to standardize lie,lengths, lofts of the clubs
Turn around time is fast.
Turn around time. Putter fitting. Easy fitcart/bag
updated on future releases of items
USE DIFFERENT GRAM WT HEADS IN PRODUCTION
Use real world data and technology for fitting.
use the titleist fitting system.
use the word fitting rather then demo on clubs
Utilize it
We do not fit enough people to say really.
We need more clubs to fit with.
We need more fitting for hybrids and fairways.
We need more of a selection for lengths.
We need more of a variety of shafts.
we need to be more educated about the shaft option
Work on their quality control!!!
Work with all accounts staff on details of fitting
Would be nice to have a universal standard
In your personal opinion, which company offers the best overall custom fitting program? - Other responses
Answer
all are good
All basically the same
all similar
cotour
Coutour
Golfsmith
Golftec
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
henry griffitts
Henry Griffitts
Henry Griffitts
Henry Griffitts
HENRY-GRIFFITTS
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
Henry-Griffitts
henry-griffitts
Henry-Griffitts by far the best
Henry-Griffitts, Ltd
HG
HG
me
Mizuno has the best chance of filling my order correctly.
Most charge too much for small shops.
Nike, Taylor, Callaway, Cobra
nobody fits effectively
none
not familiar with all programs
only familiar with tm and callaway
tour edge
Tour Edge
Wishon
There are many good manufacturers of golf equipment and it is difficult to support them all. What is the #1
Answer
- quality product- good ad support- demo days- quick delivery
#1 reason: Their overall position and stance as a company. Continuity here means consistency year to year, & results I can co
#1: because they help me look good as a professional, more of an expert
1. Popularity of the product.2. Ease of use.
1) Quality of Product - 2) Warrentee3) Customer Service in custom dept.
A company that works with you and the sales rep works with you. What I do not like are the reps will call on you in the fall take y
A product line that performs based on real launch monitor readings and not by advertising alone. with technology you can not h
A total combination of what is offered especially the following:* High Performing Products and a good range of products for the
Ability to customize clubs to exact specs required. Too many companies you list say they custom fit but it's actually a over hype
Ability to deliver custom clubs fast.
ability to reproduce the clubs on the fitting carts, the turn around time, and the options in their fitting cart
Ability to ship promptly and technological advances.
Abilty to fit golfers of all skill levels.
Accesability and promptness
Accessability to getting their products faster
Accuracy and timliness.
acushent golf gets to golfers of all ages and abilities , men,women,jrs,leftiescobra for higher handicaps titleist for lower handica
Adams produces by far the best woods and irons to loft & lie specs. Great customer service. Great company
Added Value Incentives provided by Manufacturer
After finding the correct shaft flex, the proper lie of an iron is the most important specification.
As a Nike Staff member I receive the fitting system at no charge to me or the facility.
Availability of there product. Terms, and relationship with the local rep.
back me up
BAD REP
Based on customer wants and needs.
based on the what sells at my shop and how willing the sales reps to make it to the texas panhandle
Basically the best equipment for the best price
Because my members like the equipment that we sell. Our membership dictates what we carry in our golf shop.
because of there varity of shafts and how there shaft flexs are for all golfers (male, female, junior).. to many golfers want to swi
Because that is what the customers ask for.
Being sponsored by a particular company allows you to have first hand experience with the equipment. This allows me to know
Belief in the quality of the product....when that product is also Must make the going to have high consumer demand/awareness
Best cart, best service, best clubs...one stop shopping. Taylor made is a close second
Best equipment
best fitting cart
Best fitting cart
Best irons available
Best Irons made!
best overall covarge of products
Best support and follow up.
Brand awareness
Brand Loyalty
Brand name, industry reputation, quality product, versatility when applying fitting information to other manufacturers.
brand recognition
Brand recognition combined with product mix and customer service
Brand Support
Callaway & Titleist both have great fitting carts
callaway gives us all the help we need and in a fast way. we count on them to deliver in days
Callaway has great service and the quality of their products is unmatched.
Callaway in my opinion supplies the best products across the board. They aren't the best everywhere but their total package ou
Callaway is a great club for all golfers. Great range from Beginners to more advanced players
Callaway offers more of a variety of technology available to a wide range of players of different abbilities. They also make the te
Callaway provides the best line top to bottom to make my members a better player....#1 iron...#1 putter.....#1 driver.....it might b
Callaway provides the BEST service and demo program in the industry
Callaway tends to have the specs that we order correct.
Can the lie angles be easily bent?
Choose Ping due to their proximity to our club, and the clubs are a better fit for my age group of members (seniors). Chose Nik
club head design
Cobra = Price Point and great quality. Very recognized by Seniors and Ladies.Ping = Most comprehensive overall program. VE
cobra fits my members budget
Cobra is a good fit for Seniors with the off set woods and hybrids, S9 Iron is a great player improvement iron. Marketing has b
Combination of quality of product and price and Wilson is the best at doing both.
Comes down to customer service and if the rep is willing to visit the shop and attend a couple demo days
Commitment to customer service, reputation, and quality
Committment to us as partners in business and the willingness of that manufacturer to stand behind us when we need them.
Companies that can help us generate the best possible margins.
company reputation and the sales rep. Quality of the product.
Company service to our account and customer feedback.
Company suport and willingness to help you with just about anything reasonable.
Company support
company support for green grass vendors, but customer demand is still king.
Consistancy, honesty, Price, Fitting ability with cart is easy, Branding has always been a benifit to titleist. offers a wide verity of
Consistency in clubs. New products at regular intervals. Ease of ordering during off hour times or weekends.
consistency of product
Consistency of sales/customer service support
Consistent quality of the product.
Consumer demand.Easy of fitting system.Meets shipping dates.Seldom have stock issues.Service from Sales Reps....inside an
Contact with reps.
contractual arrangement with Taylormade; range balls, clothing (adidas); clubs irons and woods- rossi putters
Control of distribution; loyalty to the green grass professional; ability to maintain profit margins
correct specs
Cost, brand recognition and fitting options.
Custom fit, quality with the order, delivery/speed of service
customer asks for it & advertising
Customer demand based on prior years sales and current year buzz
Customer Demand, no matter how good the terms are or what the Manufacturer is offering to the professional, if you don't have
Customer service
Customer Service / Support
Customer service & shipping time. We want to be able to custom fit every member. That is only possible if the companies supp
Customer service and consistant product
Customer service and on-time delivery.
customer service and product
Customer service for myself and my members. Historical quality of merchandise. Value. Professionalism and conduct of sale
Customer service from our sales reps.
Customer service of rep
Customer service representative, quality products
Customer service when ordering or there are problems. Most popular brands to my members. Possibilities to increase my ma
Customer Service, how well the company takes care of the professionals
customer service, product offering and follow-through
Customer service, speed of delivery. I do not have to stock much inventory. Large selection for fitting cart.
Customer Service!
Customer service!
CUSTOMER SERVICE!!! Quick turn around time. Quality product at a good price.
Customer service. They have to be able to help us with any problems or situations. If they fix a problem quickly, it is not a prob
Customer service. Sales rep. support.
Customer service..no promotions that hurt our golf shop, easy to deal with. (Ping)
Customer support
Customer support and avaialbility of fitting days at our facilitiy. Callaway gives us the tools and the bodies to sell clubs on demo
Customer support and knowledge of the staff
customers
Dating, product turnaround, billing ease, quality of product, proven performance, return policy,
Delivery of what is actually designed by the fitter # 1, Training and support#2, interchangable head fitting system a must for eas
Demand - Sale rep. & their service of the account. Price point of equipment as well.
demand for products by consumer, how good products are and service from company to pro.
Demand from members/golfers
Dependability: Quality Product, Good Customer Service & Timely Deliveries.
discounts on product. commitment and performance of sales reps. quality of the product is not as important to me as the first tw
Ease in getting fitting systems with minimal stock orders
Ease of doing business. Quick turnaround Quality product SupportDeliver what they promiseMinimal buy in
ease of fitting, quality product, name recognition
Ease of use.
Ease of use. Plus, you only need one system to fit with, then call in the order based on the fit requirements.
Easiest fitting equipment to use
Easy to do business with. Have the best scope of all products.
Easy to fit Drivers / Fairways / Hybrids / Irons all from one fitting cart.
easy to use
Easy to use and easy to show members the benefits of a custom fit club. A small compact fitting cart that can fit in the golf sho
Easy to use.
Either I play there equipment or member of my staff does, but I have to believe in the quality of the product. The sales reps pla
equipment choices, quality, price control, service
Equipment that fits more levels of players
faith in the product, quality of my rep, and ease of doing business with company
Familiarity of Brand
Fast shipping
First, I have to belive in the product. Second, how helpfull and professional are the vendors.
fit cart options. product variety, quality, and availibility. profit margin. turn time once ordered.
Fitting System, Quality of product, Turn around time on set ordered and set delivered, reputation of Manufacturer, Market share
Free Fitting Cart and Popular Clubs
From a very early on they set out to educate me with less importance placed on selling. We have a great partnership with them
Good custom fitting program. Excellent customer service and ship time on orders. Brand recognition through advertising.
Good equipment, good service, good sales rep, and well promoted.
Good product and service
Good product, good name, good people selling, good terms, good stock,
Good product. Quick turnaround. Simple to fit. Appeals to customer. Good clubs sell themselves.
good products. turn around timeon ordersCustomer driven to shop through brand reconition
Good purchasing programs.
Good quality merchandise
Good quality products that compete well in green grass environments with a wide available set of options (shafts, lie, loft, grips,
good relations with sales staff
good service and quality
Great customer service from local sales reps.
Great customer service, they try to keep there clubs out of the discount stores and they try to protect the retail price.
Great customer service..timely shipping...quality..advertising...price..incentives to sell
Great Equipment and Interchangeable shafts
Great product and a quality sales rep
Great products
Great range of products from entry level to tour level Lower retail price plus good margins. Lifetime warrenty on all clubs. Spif
Great Service,quality equipment, education
Great Support
Green grass golf shop support and price stability
Griffitts for QualityPing for customer serviceI am looking at Mizuno with their new sytem.
Have to be part of Troon Properties.
HG has more variety to choose from about 4500 different combinations. I can fit and Pro baskeball player as well as a football p
highest level of quality to products (shafts, heads, etc.)products that have been produced because of performance producing re
History with the company and, in my opinion, the best product.
How much the cart is going to cost me. How small it is. How much it will cost me the next year.
How the rep works with our staff, is the rep flexible to help out wehn needed, dropping off clubs and making sure we are not ov
I am a staff member and believe in their product.
I am a staff member of the selected manufacturer.
I am a Titleist staff member. However I sell Ping more than anyone else. This is because of Ping's product, thier pricing and th
I am most familiar with the manufacturer who suppoprts me.
I am not biased to s specific manufacturer however we do recommend certain ones over others based on quality, service and o
I am not interested in doing the job of a manufacturer in selling their product but will partner with them. Titleist and Ping underst
I am on TaylorMade/adidas golf staff and push them first. I also am a firm believer of the quality of their products as well as hig
I am on the Nike Bowerman Staff - NikeWe went to Phoenix to be trained to fit PINGCallaway is a great club for the average pla
I am on Titleist staff, I believe in their R&D and products, their product selection and offerings come from the most demanding p
I am particularly fond of the Callaway fitting system. That is the system I most often used. They have been making some of th
I believe Callaway is the best mfg in the business. Both reps (terr. rep and inside rep) establish a professional and personal rela
I believe most of the fitting systems are comparable, the Titleist golf cart is of such a size to be easy to use.
I believe they are the true innovators of club fitting. Their innovations have always continued to evolve and improve. The color c
I believe Titleist does the most to educate PGA professionals about the importance of proper club fitting, whereas other manufa
I concentrate on three manufacturers. They are leaders in the industry and provide timely custom clubs.
I deal well with the company along with the rep.
i deal with most companies for customer preference
I did not choose the manufacturer (Cleveland)
i feel it is important to select a company that promotes a lot on the outside for you. I changed to Taylormade this year and my s
I feel TaylorMade has the best equipment, best turnaround time, and I am a member of their staff program.
I feel that they have the most comprehensive fit available without an extra cost.
I felt with TaylorMade, I could fit the widest range of players and abilities.
I FIND HAVING A QUALITY SALES REP THAT WILL WORK WITH ME TO HELP MOVE PRODUCT. INSIDE SALE STAFF N
I fit with what ever brand the Director of golf tells me to use. I have no say in the matter.
I have a close relationship with callaway and feel their products are overall the best in the industry.
I have a good relationship with Ping and the people who who locally for Ping. The company best represents what I want in a go
I have a small shop and can't afford to have large stocks of clubs, so I don't get the nicer fitting systems. I would just like manu
I have always felt that Ping's main concern is for the customer rather than the bottom line.
I have been using the ping system for over 20 years. It is the only manufacturer to protect the product and pricing to be compet
I have found that most companies can`t really do more than 3 degrees up or down on lies. Most companies charge extra when
I have had a relationship with Callaway for a long time and they have supported my effort's with good service and great support
I like Mizuno for thier fitting cart options as well as partner pricing and turn around time order to delivery very fast. I also enjoy d
I like the Mizuno because of the shaft optimizer and the different head weights available.
I play the equipment or my assistant does
I preferr their cart over others. It is simple to use and transferr to the practce facility.
I put in my Golf Shop what my customers ask for.
i see the rep sometimes, this is how i like to do business. if they support me then i retuen the favor
I select a certain manufacturer over another because of their competitive prices, their quality in product, the people who represe
I select Callaway for the customer service and back up they provide both my shop and my customers. It goes a long way with o
I select the company that offers me best in quality control, the most options in fitting, the best follow up program and consistent
I select the manufacturer based upon the students preference.
I select the vendors, buy what clubs I sell in the shop. I can fit other vendors for golf clubs off of that cart.
i select vendors on the ease of use and quality of their fitting cart as well as timely delivery on custom sets.
I selected Titleist because of there continued support to myself and many other professionals over the years. I was part of a "T
i support all the vendors so my members have the best choice but i lean towrads the one that is the most flexable with fitting op
I support most companies. But I will do more with the more main stream companies.
I support the companies that support me. I am a TaylorMade staffer and I feel like I am part of their family. Good outside sales
I support the ones that support the golf professional. Titleist and Taylormade reps in our area have taken care of all needs for m
I support Titleist,they have developed a complete program for their customers. They have the experience developed through th
I try not to show any preference in relation to brand. A member will like/hit a particluar club more/better then another. My job is
I try to get what my members request.
I try to look at my competition and market a product they don't have or don't focus on.
I want companies that provide the widest specifications for length, loft, lie, grip sizes, weight ranges. Most important to me is wo
I want people playing the best eq they can
I want to support companies who have a low new product launch rate. It is increasing difficult to sell a product then have the sa
I'm looking at streamlining the hardgood companies I do business with. I want a stable company that's not introducing a new lin
I'm on their staff
I've been a Titleist Fitting Account for many years due to support of the PGA Professional
I've been fitting Henry-Griffitts for 20 years because they will build whatever I need no questions asked. In my opinion they are t
In my opinion Titleist has the best quality equipment as well as customer service. They make clubs to fit a good majority of our
Integrity, Trust, consistency, professionalism and customer care/support. The current bickering about who is number one betwe
It is easier to stay away from the main manufacturers.
It is easy to see who is fitting Golf clubs for the benefit of the consumer and who offers fitting because everyone else is doing it.
It is the one my club uses. I wish Ihad access to others but cannot afford to do so.
It very easy to use as long as you go through the correct steps for fitting a customer.
It's based more on the location where are facility is. I know that different parts of the country like different golf equipment.
IT'S WHAT THE CUSTOMER WANTS.
Its simple
Its TOTALLY client preference and what ever helps them reach their playing goals.
Just have always had huge sucess with the product and my sales rep is the great!
leader and innovator in custom fitting
LIE ANGLE CHANGESGRIP SIZESHAFTS
Local representative.
Long term relationship with particular companies and sales reps build a trusting partnership.
Loyalty
Loyalty and belief in the product.
Loyalty and this sales rep does the most for me at end of year so that I do not get stuck with much end of year product
Loyalty of company that contributes to Golf Retirement Plus. Try not to deal with companies that are not involved with GRP.
Loyalty to the green grass professional and quality/attentiveness of the area representative. (Really don't appreciate seeing a
Loyalty, they stand by their products.
Manufacturer drives business to my shop.
Manufacturer supplies tools, training and support.
Many options in a small, compact space.
Margins
Margins are good and can compete with Golf Galaxy etc. Liek to offer something different than everyone else. Strong dislike f
Margins, quick turn around, quality equipment, good support from company
Market demandCustomer Service
Market demand.
Marketing program, quality of clubs and fitting systems, personalities of sales reps etc
Member knowledge of company product line. We fit what our members are asking for.
Member preferences and the company's flexibility with the stock remaining at the end of a season.
Member request
Member/Customer Demand
Membership dictates what manufacturer is carried.
MIZUNO HAS THE BEST CUSTOMER REP IN THE TERRITORY
Mizuno because they sell to green grass only accounts.
Mizuno due to the fact that they currently have the best fitting system and the turn around on there product is very quick.
Mizuno offers the best turn around in the industry. After a fitting irons are mailed within three days. Other manufacturers promis
Mizuno seems to be a green grass oriented company that caters to PGA professionals. All the other major manufactures are in
mizuno....shaft optimizer
Mizuno's Shaft Optimizer is the GREATEST! If I had to fit s client to Taylor Made irons, based upon brand preference, I would
more options available to the golfer
more organized...has all the options...consistency of specs...if a client wants a particular brand then we can do it.
More to offer
Most complete yet simple for the fitter and the customer.
Most comprehensive precision fitting system with best quality control and customer service in the Industry.
Most options of irons available. With forged game improvement clubs.Great simple fitting system. Great products made in Japa
My Head Golf Professional is on staff with Callaway. We also sell 4 times more Callaway product than any other club manufac
My members dictate who we do business with. Our retail choices are made to meet the needs of the membership.
My personal belief that the club will help the player hit better shots. quality control - accurate lofts, lies, lengths, etc
My primary goal is the strength of the fitting system. Next is support with equipment, promotional material, etc.
My relationship with the rep and quality of equipment.
My sales rep with Callaway is the best. He is prompt and we see him far and away more than any other rep for my area.
My support of Acushnet is long standing. From the time I was an assistant, they always supplied me with the equipment I need
n/a
Nike exclusive golf shop. Nike quality and customer service is excellent.
Nike's 360 fitting system has everything from drivers all the way down the set make-up to wedges and the largest variety of sha
No customer complaints and excellent customer service. Never an issue with TaylorMade custom orders, they are always corr
Nobody backs their product like Callaway !
Not complicated and easy to fit
NUMBER ONE WOULD BE THE EFFICENCY OF GETTING THE CLUBS TO THE SHOP, WHEN SOMEONE ORDERS A NE
ONE STOP SHOPPING
Options that they offer
Options.
Our customers need all the help they can get! PING offers a club for almost anyone.
Our management company has a national contract with Callaway.
Our market purchases the product.
Our selection is solely based by reputations of the manufacturers. We also determine what products our members want to pur
Outstanding customer service by Callaway on orders, delivery and problem solving. They exceed all other mfg's because of th
Overall value. Customer Service/warranty. Support of sales reps (Outside and inside). Ability to help players of all levels. Mar
Partnership and dedication to my staff. Callaway hands down supports us more than any other vendor. I can use my influence t
Partnership with vendorstrong product lineresponsive sales rep
Performance
Performance,price
Personal relationship with me! Helping out a PGA Pro with clubs, demos, balls etc.
Personally . . . the relationship between rep and professional.
Personally I push Callaway because I'm on staff with them and they support me. I do however, work with all the companies to g
PIng - is there another club maker
Ping - Club fitting pioneer. They do it better than anyone else and they train their professionals to be good fitters. The also hav
Ping - easy system, best to get you the clubs asap
PING because of more options and quick turn around
ping can reproduce any club they make for several years
ping customer service, product quality and slower introduction and overall business practices are straight forward and do not ch
Ping has a great fitting system and the actively protect the green grass PGA Professional's profit margin.
Ping has always promoted custom fitting and religiously promotes their green grass only philosophy they protect the price of the
Ping has great quality control, along with outstanding customer service.
PING HAS MORE FITTING OPTIONS THAN ANYONE ELSE.
Ping is American, family owned, and doesn't have stockholders, therefore quality is placed above quantity of models. Turnarou
Ping is as close to a US manufacturer as there is, and they offer a top end product.
Ping is the top selection as they are really focused in the market as "custom fitting' their customer.But, it was a close call betwe
Ping offers a bigger variety to fit from.
Ping offers a quick turn around on custom orders and rarely adds an upcharge. Their system is one of the easiest to work with
Ping product as well as fitting program is the best in the business. It allows the fitter to dial in the specifics and get the best fitte
ping protects my prices and their products have the best resale value.their customer service is second to none.
Ping seems to offer different lines of irons that appeal to the demographics of our members more than any other brand.
Ping to me is still the leader in the industry and golfers know athey are getting the best custom fit available.
PING- MORE OPTIONS AND BETTER REPLACEMENT OPTIONS
Ping, an item we do not carry but our other pro shops in the area offer fitting carts and the online fitting program is outstanding.
Ping: best training, great fitting clubs and good support from Ping.
Ping: the original innovator in club fitting. They offer the most comprehensive fitting options.
Ping. They are in our backyard and welcome us to send our members to their VIP Fitting process at their corporate offices.
Ping....great service and product.
Players play better with Ping equipment. They also have great customer service and quick turn around of orders. Their produc
Popularity of the product
Popularity with customers
Popularity with my members.
Presence...in all aspects of the business. Marketing, programs (even though I do not like them), Tour usage, etc.
Price and service by the sales rep. are what I feel to be the most important aspects of any sale.
Price and support from sales reps
Price. Good price for the fitting system and also can sell product at a price my customers are willing to purchase it for.
private company. best service. protect the pro.
Product and fitting system first. 2nd No fee's for systems that you make sales for their company. 3rd product popularity.
Product and sales representation along with range of and price of fitting equipment.
Product demand is always number one but after that the most important elements are fitting systems/ Product availability and s
Product demand is key, and there should be a partnership between the retailer and wholesaler.
Product diversity, competitive pricing, support/Demo Days and my relationship with my local sales representative.
Product is superior to any other product out there.
Product loyalty.
Product price and quality.
Product quality.
product realiability,advertising,warranty,availability,support.
product selection and delivery time
product support and quality
Product, programs, sales reps ability to service.
Product, service, relationship
Product.
Programs that are offered, buy backs, effeiency of fitting system, and what member likes and dislikes are.
Provided me with a fitting cart, keep it updated, fast shipping from factory, the ability to order on line or over the phone, persona
Quality
Quality
Quality
Quality
Quality
Quality & service
quality & time of delivery
Quality accuracy of specks breath of choices extended fit warranty loyalty to pro shops
Quality and availability
Quality and brand recognition with follow up service from outside rep and inside customer service support.
Quality and demand for equipment.
Quality and ease to deal with
quality and efficiency
quality and forgiveness of their irons
Quality and Playability of the equipment. Customer service,ease of ordering,speed and accuracy of delivering the finished prod
Quality and reputation of the product line. The relationship with the sales rep is very important.
Quality and Service
Quality and versitility of product. The response and detail oriented sales staff. The accounting departments efficiency with invoic
QUALITY CONTROL AND AVAILABILTY AND SOMETHING I PLAY.
Quality control Professionalism
Quality equipment and good sales support.
Quality of equipmentEase of fitting processcustomer service
Quality of equipment and ability to consistently match the specs on the order. Mizuno is the only company that consistently hits
QUALITY OF PRODUCT
QUALITY OF PRODUCT
Quality of product
Quality of product & Service.
Quality of product and customer service. Also, treatment of and priority given to Golf Shops vs retail
Quality of product and personal relationship with rep.
quality of product and service
Quality of product and service
Quality of product for the price
Quality of product line and consistency in end product.
quality of product, customer service, delivery of product, product variety
Quality of product, customer support, fitting tools, reputation and adversiting.
Quality of product, life cycle of product, serviceto support orders and needed repairs or adjustment to product
Quality of product, relationship with sales rep, retirement plus, past experience with company.
Quality of product, reputation of company, long product life-cycle, service of our local rep, company customer service
Quality of product, sales rep, service
Quality of product, technology advances, sales programs, ability to fill custom fit orders quickly and shipped 2 day air.
Quality of product. most important sales rep does a outstanding job!
Quality of sales rep. I work with the ones who make my job as easy as possible. That means ease of getting a fitting cart, and
Quality of the prodcut, demand for the prodcut, cost of the fitting system & ability to turn around custom fit product quickly.
quality of the product
Quality of the product
QUALITY OF THE PRODUCT, HOW WELL DOES A COMPANY BUILD A GOLF CLUB, SHAFT FREQUENCY, SWING WEIG
Quality of the product.
quality of the sales rep in my area
Quality of their support of green grass retailers.
quality product thru the years leads to repeat customers.
Quality product you can stand behind and is willing to work with you.
quality product, sales rep and support, market presence
Quality, Accuracy of specifications, custom products shipped in 10 days.
Quality, price, and service at and after sale. Same as always
Quality, R&D, product life cycle
Quality, relationships, and price point.
Quality, Sales Rep, Service.
quality, service, margin, trade in value
Quick turnaround for custom ordered-fit clubs
R&D. Those companies who bring a proven track record to equipment development are more easy to work with and stock. Com
Recoginition, quality, turn around time,
Relationhsip between the HP and the company.
Relationship
relationship and service/ support
Relationship and support
Relationship and support from the salesman
Relationship with Company
Relationship with our Taylor Made and Titleist Reps.
Relationship with sales rep.
Relationship with the rep which makes dealing with the company way better
Relationship with the Representative and the character and integrity of the manufacturer. We chose our fitting partners based o
Relationship with the representative. Too many choices to deal with a rep that provides poor customer service.
Relationship with the sales rep. and the company.
Relationship with the salesperson and company. Loyalty, quality of product and affordability to the general public
Relationship with vendor representative and level of customer service received.
Relationships with sales reps and cost of maintaining the fitting carts the manufacturers offer.
reliability
Reliability and I get what I order to the specifications - I check the clubs once they come in and do a second fitting.
Reliability and quality control
Reliable product, if the shaft says S, it measures S on my frequency machine. If I had a nickel for every POS Callaway and Tay
Representation, support and image.
reputationproductcustomer support 7 deliveryeducation programs
reputation and customer needs and wants
Reputation and history of the particular company.
Reputation as a club manufacturer, warranty(do they stand behind their product), and price point along with margin.
Reputation of the brand, quality of products and customer service level from the manufacturer.
Reputation, demand, relationships with sales representatives, past and current company dealings and personal feelings about
Reputation, reliability, customer service, and local sales rep.
Response order time and accuracy.Knowledge of support and demo reps.
retirememnt plus
Sale rep support, Advertising of product and Great product vaulue.
saleability
sales
Sales people, the Rep! Turn around time for custom clubs is also very important.
sales person
sales rep
sales rep
Sales rep and company are willing to work with my shop on returning unsold merchandise.
Sales rep attention to detail.
Sales rep support
Sales Rep support and REOY demo programs.
Sales rep, company support, product quality, customer service
Sales Rep, Product, Customer Service!
Sales rep, quality of product, delivery time.
Sales Rep, selection of products, service, staff loyalty
Sales Reps would be the number one factor. Some particuliar sales reps only work hard for you if you make them money or ha
salesman involement,fast on filling orders,custom fitting seminars
Same quality at lower price
Selection of a manufacturer for me, is based on customer demand and product innovation.
Selection should be for a variety of factors. * Length of time to receive special orders * Consistency in receiving special o
sell us just clubheads and let our clubfitters build the clubs
Sellable product, fitting resources made available for the retailer and promtionon of fitting as a priority.
Service
Service
Service
service --turn around time
service & reliability - both from the rep and the company
SERVICE and consistant delivery of product in a timely manner.
Service and product
Service and quality of product
Service and shipping turn-around time
service and standing behind their product
Service and turn around time on custom orders.
Service from sales reps. How well they market their product both from tour exposure and materials provided
Service from the company in all areas - rep, inside support, good product, demo days, tour van fitting, etc.
Service from the sales rep.
Service from the sales representative
service is no. 1, the quality of the fitting cart, ease of use and support of system. Taylor Made changes their sku's way to freque
service received from sales rep and product quality
Service, Dependability, and quality of product.
Service, Quality and on time delivery are the main factors. If I tell a customer that the clubs will be here this week because the
service, quality and support
Service, Service,Service
Service, turn around time, sales people, easy to use systems.
service/availability/warranttee
simple system and our members like Taylor Made products
Simplicity and relationship with the sales rep.
Speed of order / quality
Staff agreement and club sales incentives
Staff agreementsrep relationship
staff agreements and brand loyalty
Staff member
staff programs and fitting system, clubb that help the average golfer the most, variety within brand
Staff programs, and help from rep
Staff relationship, quality of product, end of season exchange.
Staff support
Support
Support
Support and service
support and service and the relationship w/ the rep
Support by the company to make our job easier
support from company, quality of product and relationship with company
Support from Sales rep and inside sales rep!! Advertisement of product!!
Support from the company , feedback and staffing for club professionals
support from the manufacturer and reps in marketing and moving unsold product at the end of its life cycle.
support of the golf professional and best pricing on clubs
Support us and the customer by quick turnaround of quality product precisely matching the customer's specifications.
Support, quality control, and timely delivery.
Taylor Made - better select fit options and easy to adjust quickly. Good support from rep.
Taylor Made and Callaway are the 2 best seeling lines we carry, so we custom fit for the both. I think offering custom fitting in y
taylor made fits my membership the best, they the best overall product from woods thru putters
Taylor Made has always offered the highest level of service through the entire organization. The have a finger on the pulse of m
Taylor Made has designed the best custom fitting cart I have seen. It's compact and user friendly.
Taylor Made is a preferred vendor of ours and offers our best support. Ping is also very good.
Taylor Made is on the cutting edge and change their product consistently.
taylor made offers the best change ability
Taylormade because of their excellent product and customer service. They meet our needs because we are exclusively taylorm
Technology and options
Terms Sales rep. accessProduct
the ability to fit all product wedges have become very important in fitting also the BALL
The Best fit for the student determines what manufacturer I support..
The best product
The biggest reason I choose the Mizuno fitting cart is that it is the easiest to use and the most accurate. They make solid equip
The Callaway Fitting Cart is simple and easy to use for all my Professional staff. It is well equip with the necessary loft and lies
the choice of different length shafts and different lie angles of clubs.include driver and fairway woods also in fitting carts.
The Cobra product line has been the best fit for my membership in both playability and price.
The company I get the most requests for from my membership.
The company that can come the closest and have the most options for being able to put the fitted club in the golfers hand.
The company's support of my golf shop through customer service, product knowledge, training of staff, and sales rep.
The customer service that we get from Callaway has always been above and beyond the other manufacturers. The attitude of
The delivery of custom product is extremely important. Adherence to the manufacturing process and the specs, as well as time
The ease of use of their fitting equipment. I do not have time to spend hours training staff on how to use the fitting systems, so
the financial deal deal
The long relationship that I have had with the company
The manufacturer has to be a partner and have our interest as well as theirs in mind. Quick turnovers of product lines make in
The most complete system availble.
The most important factor is customer/member demand. For example, our membership loves Callaway equipment, and wwe f
The number one reason is consumer demand. To compete you must have the most popular products.
The number one reason that I support a manufacturer is product and customer service.
The ones that support our mission to sell fitted clubs. Our clientele is a fitted clientele off out extensive teaching staff and have
The overall playing ability of my club leads to a focus on the better player and Titleist fits that mold best. Cobra can fill in all of t
The Ping color code system makes it easy for the buyer to understand.
The Ping color system is the easiest to understand and sell. They are alos very good with "protecting" their product with sale pr
The popularity of a particular brand with our membership is the number one reason why I would select a club manufacturer.
The productThe rep
The Product -The Price --The Sales Rep
The program they offer, the price it's offered at, how effectively it helps our membership.
the programs that are offered and the quality of the product we try to fit and sell
The quality of the product and how it suits the needs of my customer. It must have a good value and have technology that I can
The quality of the product and the service I get from both my local rep and inside reps.
The quality of their entire product line and the ease of doing business with them.
the quality of their product, the turn around time, support after the sale,and a pricing policy that allows for consistant profit marg
The reason that we selected our manufacturer is not only is the product good, but the sales rep is great. He is able to work with
The relationship with the sales rep. And if the company is willing to work with me on end of year returns.
The reliability and cooperation of the local sales rep and customer service dept. Also those who come prepared for the Demo D
The rep and help they give
The rep and the the companies desire to be the best
The sales people
The sales Rep. and price
The sales reps.
The selection in their cart.
The service from the rep. I also like my cart to give me multiple choices
The service provided by my sales representative Mr. Larry Martin. He truly wants me to succeed in the business and he will no
The service, product and tools they provide us and the support they provide.
The staff program and the popularity of the brand.
The support from the Titleist rep along with the factory is unprecedented. The resources and products provided to us allow us t
The support of my sales representative. All products are pretty good but it is the inside support that I need to make my custom
The support that Titleist has given the PGA professional over the years.
The support they have shown me in the past is the biggest reason, training and rep support have been pretty good. No reason
The support when I need help on a particular issue.
The Titleist fitting cart is very small and simple which is less intimidating than other carts.
The tradition and stability of the company.
THE USEABILITY OF THE PRODUCT FOR LARGER RANGE OF PEOPLE
Their ability to ship quickly.
Their commitment to custom fitting golf equipment.The companies that I deal with are the best at producing the equipment that
Their commitment to do things right and not cut corners just to make a sale.
Their customer service is exceptional. If I ever have a problem with any equipement I know it will be taken care of without any
Their ease of interchangeability.
their marketing, tour presence, customer service, rep. relationship and support, price.
their product line i can sell
There customs options cover every type of club and there are many options within each type of club.
There fit system enables me to interchange many shafts as well as the different club heads that are available.
There is a juggling act that has to be played with what is popular and which gives you the best fitting equipment to put the playe
There is not a #1 reason, but is the combination of our sales rep, pricing, and ease of doing business (which can range from on
They are consistent, proven winners and have been for a long time. They are Tour proven and have been for many years. Ou
They are partners with us in many areas
They are the best product and our market wants them.
They are very good at my demo day. Demo day is really the only time I sell clubs
They have a select fitting cart, outstanding product and their longevity and experience in the golf equipment business speaks fo
They have more variety of heads, lofts, shafts and grips to do a more complete fitting.
They have one of the best staff progam
They have supported the Sectio and the PGA of America for as long as I can remember.
They have the best staff deal for me and the product is #1 as far as demand
They help the students shoot lower scores.
They must perform based on our Trackamn measurements.
They provide a good fitting system.
They provide the best service and turn around times.
They provide the neccessary equipment at little to no charge.
They seem to service you the fastest and their product is almost always perfect from the factory, the way you ordered it.
They supply demos
Time between order being placed and delivery. Service
TitleistMy reason is simple. It's a very accurate system that provides upgrades on the components from year to year. It promo
Titleist and Cobra allow us the most versatile line to fit our market, no other manufacturers had that ability.
Titleist has a small fitting cart with everything we need. The shaft and club head lie angle combinations are easy to switch in an
Titleist has now offered a club for any skill level of player. Unfortunatley only for men, they need a club for women golfers as we
Titleist has strong R&D department and is dedicated to all areas - irons, putters with Scotty Cameron, woods, and wedges with
Titleist has supported me throughout my career. I support them whenever possible.
Titleist has the # 1 ball and some of the best clubs around.
Titleist has the best product on the market.
titleist iron fitting cart gives more fits than any other. The wood cart is great for shafts. I only wish the would use heads that wo
titleist is made for players from beginners to pros and there equipment is just as good for pros as beginners,many manufacture
Titleist is the Brand of the PGA and of the club professional. I can't add any more to it. Ely Callaway never took care of the clu
Titleist staff member, I believe their fitting department is head and shoulders above the rest.
Titleist, because they are easy to deal with and have great customer service. Brand recognition!
Titlest has backed the PGA Professional for years and has become the leader in custom fit product for the better player. They
Tour prescence.
Training on product offering and over night shipping. I get both from Swing Science. I refuse to do knock off or copy products; u
Turn around service with quality clubs that can be equal in dynamics of the fitting clubs.
Turnaround time for the customer.
Unfortunately the more companies you offer the tougher it is to gain the product knowledge needed. Focusing on one or a few
Unfortunately the PGA tour is the #1 reason for sales. The consumer sees what the tour players are playing and they have to h
Value, name recognition, service of our account and quality.
Value, timely delivery on custom orders, availabilty of customization, knowlegeable staff, training opportunities for my staff, qua
Variables availableTime of deliveryPrice
vary easy me to use and explain to customers
Very easy. I am on Titleist staff and I believe they have the best clubs in golf so I try to sell Titleist first. If the customer does not
warranty, service, custom fitting options
We are a concept shop
We are only equipped with Cobra and Titleist fitting equipment because my facility is a Titleist exclusive shop.
WE are totally Titleist.
We build only oem because it is the only way to get what one is fit for.
We choose Ping as we feel they offer the best product and support to us as a fitter with there support staff and the fitting system
We do not fit enough people to say really.
We fit solely on performance and the Customers choice of look and feel. We are fortunate to be able to offer multiple manufac
We have a contract with Callaway
We have a contract with Nike to sell only Nike golf products, which also allows to carry there clothing line, shoes, balls, custom
We have a strategic alliance with Titleist, Nike, Taylor made and Callaway. These partnerships are key to our success, and the
We have a strong relationship with out local sales rep. We find this invaluable to the success of our custom fitting program.
We have been with Taylor Made for a few years now and they take good care of our staff and members. Allowing us to tour the
We have more interchangable shafts and adaptable lofts and lies for more clubs with Nike which allows us be more percise in o
We have success with several manufacturers. They all are working harder to maintain relationships because the market is dec
We have supported Cobra/Titliest because of their support to us. WIth Cobra selling we will have to re-think that as Titleist is o
we have to believe in the product we are selling, therefore the clubs we play are generally the clubs we fit
We look at product, company policies, response to custom orders and our territory manager. We are very loyal to the reps who
WE love the shaft analyzer that Mizuno offers which works very well with our trackman
We select aparticular manufacturer by what we feel will best help our members. In a small golf shop we can not bring in every
We select Cobra because they have a quality product at a very competitive price.
We select PING club fitting because not only do they have a detailed fitting system, but they guarantee us specific shipping.
We select Titleist because of the playability, the memberships desire to have them and their vast array of options for golfers of
We select vendors based on 3 points:1) Is there a demand from our demographic/membership?2) Is the company reputable an
We selected H-G because they back up the fitters with a great 100 day 100% gaurantee return policy and because they provide
We stock and sell the clubs our coustomers ask for.
We use Callaway for ease of cart and broad range of clubs.
We utilize Callaway because of the diversity of the product lines, fitting capabilities, outstanding local sales force and the strong
Well Known
What the customers are interested in.
what they have to offer and their upgrade package.
What we sell is who's fitting carts we carry.
whether or not it is easy to work with the local rep and get their product.
Who best supports us, the staff.
Willingness and availability of a fitting cart
With interchangable parts a professional probably only needs a cart or 2 to be effective. Profit margin has to be there to compe
working relationship with salesman
Working with us to make it easy for the customer.
What is one area where manufacturers could improve to help you sell more custom fitted golf clubs? -
Answer
1) Price lower
1st tee proms
Add putters, wedges and hybrids to the fitting system
Adjustable lie angle of drivers, fairway woods and hybrids. Currently woods have very limited adjustability.
adverstising their fitting systems
advertise more in the benefits of using a trained PGA Professional for your fitting needs Driving ranges are VERY important B
advertise on tv
advertise that fitting is extremely important in the golf performance
Advertise that players should see their pga pro to be fit.
Advertise the benefits and how EASY it is to be fit for clubs.
Advertise the fitting process and its benifits by the teacher/fitter/professional. The ultimate is the marraige between club and ba
Advertise the importance of a properly fitted club. All of our existing sets are "std/std"
advertising
Advertising
advertising and lower their opening order minimum
advertising in support of professional and the fitting experience.
Advertising.
Advertising. Titleist has done a wonderful job of posting their fitters online through the FittingWorks website.
Advertize that the PGA are the experts to them as a customer.
Affordable demo programs and support
Again focusing on the higher handicappers as well as the women.
ALL ADVERTISEMENTS SHOULD INCLUDE THE INSTRUCTIONS TO SEE A LOCAL PGA GOLF PROFESSIONAL TO HAV
All are very good.
All available options in the fitting cart.
allow any shaft to be put into their equiptment and work with the fitter to make sure the fit is right. if the customer isnt satisfied t
Allow green grass operations to bring in less stock sets and more demo sets and stress the importance of fitted clubs.
Allow us more demo product to put in our customers hands to hit and not all of our dollars wrapped up in stock.
Anything digital or camera wise would be helpful. Expense is such an issue though.
As I said above, they should provide 6-irons to the shops for the ability to test all forms of equipment for the potential sale.
as I said before - make the firring program more accessable to the small operations and provide the proper fitting clubs. In my
As stated earlier, have more options - fairway woods, multiple hybrids, wedges.
As they change their equipment more frequently, help us get rid of the older products they ask us to buy.
be open to helping with demo days without expecting purchases in the golf shop before hand
Being able to supply orders on a timely basis. Had some orders cancelled this year due to backorders.
Being sure that the clubs ordered meet the specs ordered by the customer, so they don't have to send them back to get adjuste
besides demo days, leave more clubs with us for a period of time so my members can try out everything they have to offer, har
Better access to fitting systems without up-front cost
Better and more cost effective access to demo equipment.
Better customer service and turnaround times.
Better deals on demo clubs
BETTER DELIVERY
better delivery time
Better demo program options
better displays
Better driver fitting systems - Ping's driver fitting system is outstanding. It helps sell a lot more drivers and is easy to keep track
Better fitting centers at no cost to dealers.
Better offerings on DEMO equipment
better pricing in this marketplace
Better pricing, eliminate shippng, discount for paying bills right away. This economy dictates more value for your money
Better selection for fairway woods and hybrids
Better systems that have more options.
Better way to display clubs within fitting systems.
Better wood fitting tools and more information on shafts
Bringing the technology that I cannot afford to purchase would increase my sales at demo days with staff that is well trained in u
Build a good putter fitting system. Provide more demos. Make the fitting carts / bags more user friendly and relavant.
Buying into some custom fitting cart programs is too expensive or require too much pre-booked inventory
By recognizing their fitting accounts as the experts, especially the green grass ones.
Charge us less to stock more custom fit options
charts for club head speed and performance
Charts that allow customers to see approximately where they fit for lie, grip and shaft flex. When a customer comes in and his i
Cheeper
Club fitting is easier at private clubs than it is at other golf facilities. Club fitting should be more available to the masses. Most g
come do more demo days
Come up with a new way to show shaft flex. Sometimes a man needs "a ladies" shaft flex but will no t get it because it is a "ladi
Companys should find a way to get llaunch monitors to green grass accounts...
Complete info of their products, and choices they ioffer.
Complimentary fitting equipment for established and serious accounts
Computers and launch monitors make the customers believe.
Continue to develop carts that include hybrids and fairway woods that can piece together like irons and drivers. Continue to off
Continue to educate consumers that PGA professionals are the experts and have the support of the companies.
continue to improve quality of their equipment
Continue to improve the education process for professionals. Some do a great job others are lacking.
continue to improve the screw in shafts and provide golf professionals with fitting carts or clubs rather than being choked with in
Control pricing discounts ala Ping.
cost
Cost effectiveness is critical in a small/medium private club.
Cost of drivers is out of hand, they need to try to keep drivers around $200 retail, with fairways slightley less. Very few of my m
Cost of fitting carts can be a real challenge for a small operation. If the business is already supporting you in $20K+ in sales ye
Cost of fitting systems is to great. Make it more affordable because we are in this together as retailers and manufacturers!
Create a complete demo program without any missing components.
Create more knowledge programs for professional to learn how to fit and the product they sell. On-line courses have been grea
create one fitting system with interchangeable heads and shafts that are universal to all companies. Bring the shaft manufactu
Cross promotion of the service and benefits.
Customer Service
customer service
Customer service..no promotions that hurt our golf shop, easy to deal with. (Ping)
Demanding that retailers carry irons sets in stock, for most it would defeat the purpose of custom fit.
deminish the compatition with less qualifed fitting merchants
Demo clubs really help sell. When a customer can go play with the club, it sells itself. A good demo purchase plan from the m
Demo day programs and better discount/terms for green grass accounts.
demo days
Demo Days
Demo days are great.fitting carts are great.I believe companies need to carry products for longer periods of time, so new equip
Demo Days for smaller shops
demo programs
Demo programs are a bit robust. If the clubs continue to be interchangeable, that is a plus. Having to back 40% of your stock in
Demo programs for lessons
demonstration
demos
demos and demodays
DEMOS AND STRONG PROMOS
Demos days are always great with the custom van to bulid the clubs on site
Design better, smaller fitting systems. Think about the future of custom putter fitting.
Design the fiting carts to be more portable.
details - demos clubs and finished product must be the same
Develop a fitting cart that has everything top to bottom (Like Nike, except one likes / uses Nike)
Develop an inexpensive launch monitors to make driver fitting possible.
develop and good system with a built in launch monitor/computer instead of having to buy them separately.
Develop more demo shafts for jr., women, and seniors within the demo cart.
different driver and wood lengths
Different weighted club heads (irons And Driver heads with more lie angle options in the woods)
Distinguish those people who are sellig the equipment through custom fitting. These should be the more important operators.
Do more marketing within that area during our busy season.
do more tech van on site
Do not change product line as frequently
Do not charge for fitting systemsMore shaft offeringsEasier fitting technology head to shaft - PING is the best for woods
Don't allow custom fitted equipment in discount stores where sales people are claiming to fit equipment. The only people fitting
Don't change the models every six months.because that forces marketing to constantly change which increase price.
Don't make me pre-book so much stock product.
donations of equipment
dont change models so often
dont force us to stock a certain number of "std" equipment to qualify for a fitting cart...
Dont make us pay for fitting clubs
Drive customers to be custom fit, rather than off the rack, in big box outlets.
Easier to use and less information. We only confuse the customer.
Easier to use fitting systems.
Edifying the qualified custom club fitters. Testimonials by region.
educate the customer on the benefits of fitted clubs
Educate the customer on what the right specs do for them. They need to know how much this helps their game.
Education
Education and demo days..not only in the big markets
education of public of positive difference made with correctly fitted equipment of the highest quality
Education, tutorials etc.
Either have a set standard for lies and lofts with all manufacturers, or provide fitting systems at cheaper price.
endorse the pga pro only.
Explain that as a PGA Professional, I will see that person often, so I damn well better do my job to fit the person properly.
Extensive Training staff on best equipment combinations to decrease spin/launch angle/etc.
Fairway Woods and Hybrids
fast service
Fast turnaround, free shipping,
faster delivery
Faster response time once order is placed.
Faster service no back orders
Faster turn around
Faster turn around time and promotion of the clubs that offer fitting with the best technology.
Faster turnaround from order to delivery
fewer sku's and longer product cycles.
Fill the orders faster.
Find less expensive grafite shafts.
fitting carts
Fitting carts need to be current and they need to provide ALL the options available to the consumer.
Fitting carts without having to bring in a certain amount of equipment.
Fitting women, left handed and junior
focus attention more on green grass than big box stores
Follow-up; contact the customer 6 months after purchase to see if the clubs still fit and the customer is still satisfied with them.
For smaller retailers they need to be able to offer a fitting system that can do some decent fitting. If you aren't a huge account t
Forged irons.
Free demos. Spend soem money to make some money. Most manufacturers fall short on the customer service side. They ne
FREE FIT DAY FOR GOLFERS
Gear advertising to the fact that custom fitting doesn't cost more and can have a dramatic effect on ball flight.
get clubs to customer faster. lower production and manufacturing time.
Get demos in the shops....easier to sell product if the customer can try them out a few rounds before they buy
get free demo clubs and fitting equp
Get ht product to you ASAP.
Get more tools in hte hands of club pros, such as making easy to borrow or purcahse launch monitors.
Getting the change in equipment out quickly. To many times people are looking to try the new line of product, and the fitting car
Getting the equipment into the hands of the consumer has always been our greatest selling tool. Then the fitting process can
give me more demos and less "programs" that i have to participate in.
Give more options.
give us more incentives than non-green grass companies
Give us more shafts for lengths.
Give us the fitting cart, don't make us pay for them. Stop pressuring us to carry sets in stock.
Give us the tools to work with rather than try to sell it to us. I know it costs them to outfit the clubs but if you have a solid consum
Have 8 irons rather than just a 6 iron to fit.
Have a demo program for clubs to be used before they purchase.
Have affordable fitting carts or bags that have enough shaft and head options to get a better fit with an individual. The ones tha
Have demos available from corporate to lend to accounts for a short period if the account does not have that particular demo a
have fewer options in shafts and products in their lines
Have hybrids, fairway metals and wedges in the fitting carts.
have latest denmos on hand.demos days high tech monitorvan,same day service with vans, fitters, club makers everything on s
Have more clubs to use during a fitting from the fitting carts.
Have more demos and not charge us for them unless we sell them.
Have more stock. I have had the problem of them being out of stock or backordered for sometimes 2 months!
have new products ready for sale when ads appear in media.
Have your best possible people, character wise and skill as sales reps.
having more shaft options is always helpfull, it seems that almost all systems stop at +1" these days.
Help club professionals with promoting the importance of playing with clubs that are correctly fitted for the player.
Help me connect to my members. Make me the expert by more education, more options in our carts, more resources to get od
Help train my staff more on new equipment.
Help with more Demo days and the use of the launch monitors
I am completely satisfied with Taylor Made and I am thrilled that they always take any opinon of mine in a thoughtful manner.
I believe the OEM's are terrible showing what a complete fitting is, what should be done, and how long it should take. They just
I don't utilize any OEM manufacturers product, only use swing science components.
I dont think the oneous is on the manufactorers, it lies with golf facilities and fitters, professionals. We have to commit to the pr
I feel that Ping helps sell the most just because the fitting cart they offer. It seems like we have trouble with other fitting carts b
I MITE NOT BE RIGHT BUT I THINK PRODUCT CHANGES TOO QUICKLY AND THE SMALL OPERATOR GETS CAUGHT
I sell a ton ofr golf equipment. I move positions from H.P. to just teaching, they seem to forget how much I sold before. Now I
i think they all do a very good job.
I think they should all make less types of iron sets to not confuse the consumer. They should make one iron for the advanced p
I understand that manufacturers don't usually supply fitting carts unless you hit a certain number in sales. But it's very difficult to
I wish they would offer more interchangable hybrids and fairway woods. Instead of giving out fixed demos. I would also like to
I would like to have more demo sets and an affordable launch monitor.
I would like to see more of the manufacturers promote the inter-changeable shafts for fitting systems.
I would like to see more of these vendors offer a putter fitting system.
I'm not sure.
If a company offered technological assistance with their product, we could fit people more specific to their line.
If all club manufaturers developed heads that all fit into a universal set of shafts, they would all sell more clubs. Right now you h
If companies want representation in the golf shop I feel it would be wise to offer fitting carts/bags similar to what Ping does with
If manufacturers could cut the lead time on products, it will always help sales.
If the shafts fit in all heads you could use the same shaft with any companies clubs. Each company should feel their club is sou
If the system cost less. It tough to get all the new equipment year after year.
If they wouldn't change the equipment so often people would be more inclined to purchase fitted equipment.
If you have to pay for a system, should incorporate sone form of launch monitor with their respective systems.
Improve fit choices and warranty of fit
improve order time; many companies take too long to fill orders or don't fill completely.
Improve the demo program - especially for woods. By improve, I mean allow shops to stock an array at no cost (or very minima
Improve the ease of the fitting system
In advertising stress the importance of club fitting, this would lead to less online and discount retail purchases.
include a launch monitor with the equipment.
include custom fitted special orders in with whatever other specials are going on within the company.Buy two and get one at 40
Include Fairway Woods, Hybrids, & Wedges in Fitting Carts
Incourage custom fitting versus stocking standard products.
Increased marketing to drive customers to green grass facilities.
Increased shaft options as new shafts become available - and the heads need to allow for shaft exchange to accomodate the n
Industry standard measurements
injcreased demo days and demo programs, better left handed options.
Interchangeable head/shafts components in hybrids and wedges.
Interchangeable heads/shafts, vs. a number of "fixed" length & lie clubs in a bag.
Its hard to compete with discount retailers. A better price for small company's.
just keep bringing new technology in, the shaft analyzer was big for us because it showed the proof of the proper shafts the pla
Just keep educating the professional on new technology
Just keep preaching the importance of being custom fit by a knowledgable PGA Golf Professional.
keep cost down
Keep fitting cart costs lower.
keep it simple
Keep it simple. If the buyer gets confused then you may loose a sell.
Keep the upcharge on certain shafts to a minimum. It is very difficult for a customer who just bought a $350.00 driver to be cha
Keep them out discount stores and off the internet. They don't have the ability and knowledge to custom fit properly.
keep to price policypolice the internetquit changing models every friggin 6 months
Keep us supplied with their latest products
Ladies and Juniors are a bigger future of the game of golf than the manufacturers realize. Pros should be able to design a cart
LADIES clubs with softer shafts and fit to special needs
Ladies fitting options.
lease or provide more affordable technology to aid in fittings.
Less expensive fitting programs.
Less expensive systems with good switchablility
LESS MODELS
Less new products and larger life cycles
Lessen the expense to utilize the fitting equipment.
Let us have new equipment info before the publish it in golf mags and on TV
Let us select the mix of lofts and shafts in our fitting equipment so it matches our customer base.
Like I said previously, I think the shafts make a golf club, especially woods. We have about 15 different shafts we use to help c
local fitting classes designed to educate entire staff
Lose the screw on heads.
Lower or no charge for the fitting clubs and carts. This would mean that we can have more options in our cart and be able to a
Lower prices
Lower prices
Lower the cost of Drivers.
lower the price of demo's
make a simple
Make demo and fitting clubs more affordable so that you can represent their product better, in which you could sell their produc
Make demo programs more inter-related to the custom fitting program.
make fitting carts more affordable
Make fitting carts more available to sellers and not dependent on amount of product ordered. Too many companies base alloc
Make fitting clubs more adjustable and affordable.
Make fitting equipment more affordable.
Make fitting equipment more readily available.
Make fitting systems less expensive. We can't sell clubs that customers cannot hit.
Make it easier and less expensive to carry their fitting equipment.
Make it more affordable for green grass professionals.
make it more available and easier to use
make more offset woods and non-offset irons. Learn ALOT more about the toal weight of clubs.
Make sure we have complete fitting systems and provide launch monitors to the fitting accounts
make the carts less expensive
Make the custom fitting programs less expensive
Make the fitting carts more easy to transport to and from the range as well as display outside the shop.
Make the fitting clubs affordable or free to the PGA professionals who actively seel their products
Make the fitting systems more affordable and training the fitters more accessable.
make the initial setup less expensive,Example: charge you $1,000 (or whatever figure) for the unit but give you a $50 discount o
Make the turn around time on custom orders shorter.
Make their fitting systems more affordable. And list your facility on their websites as fitters.
Making custom fitting clubs/supplies more afforfable.
making demos available
Making it less expensive for the golf professional to own one of the fitting carts.
Many OEM try to sell product based on what tour players on using. Although some make statements that you need a different
Market the custom fitting to the public more often
market the need and benefits of being fitted along with the marketing of their products
market the process better in publications and the benefits of seeing ball flight with a PGA professional
Market the product more aggressively to push consumers to qualified fitting retailers.
Marketing is fine, I believe we need more interaction with the rep, Golf pro/rep day, demo opportunities with no charge.
Mention and market custom club fitting on their commercials. Consumers are aware of the product, but not necessarily the ben
More accesibility of Tour Fit Vans that build on site.
more affordable
more and better system for hybrids
More companies have to have a better turnaround time for the customer.
More custom ability for fairway woods.
More demo club options.
MORE DEMO CLUBS AND SHAFTS AT NO CHARGE
More demo clubs at no charge
More Demo Days
More demo days
more demo days
more demo days
more demo days
More demo days.
More demo days.
More demo equipment!
More demo equipment.
More demo options for fairway woods.
more demos
more demos
more demos, the odds of selling rise dramatically when they can actually hit the club
More demos!
More discounting
More driver shaft options and product knowledge.
More education on product to the professional and assistants at demo days
More education seminars, paid for by the manufacturers.
More fittinf focused advertising.
more fitting carts
More fitting days with PGA Professionals at facilities. Manufacturers should go to a facility and fit the golf staff so the staff know
more fitting equipment with minimal OTB investment
More fitting options.
more flexibility - everything should be customized. and Quicker shipping
More local exposure
More marketing toward consumers
More of a push to the consumer that custom fitting is important...even if you think you dont need.
More options
More options
More options for irons length and lie angles
More options for the better player
more options in brochures for customers to see and understand for them selves
more options in shafts
more options in the fitting carts
more options with demos and components.
more shaft offerings and up to date shaft information
more steel shafts in fitting cart with different langths and different grip sizes on the shafts
MORE SUPPORT TO THE GOLF PRO NOT THE DISCOUNT STORE
More systems avaiable
More tools for fitting woods/hybrids and not have to order so much stock merchandise. I true custom fitter sells very little from
more use of titleist iron system. ping needs to get standard club all colors in cart.
More variety of clubs for lefty and ladies
Must make the access to custom fitting systems affordable.
My favorite companies are Titleist and Ping. Both protect their product, and promote the PGA Golf Professional through fitting.
N/A
n/a
n/a
national advertising
Need for pieces of their less expensive equipment. Can "up sell" on our own or build a relationship of fitting for first timers on a
Need more fitting clubs.
Nike, ping
No comment.
No more fuax claims, treat the customer as an intelligent customer. Educated consumer make smart buying decisions.
No requirement to stock sets, cant move them as opposed to custom fit. No such thing as a set anymore, everything is comple
No special deals to the customers.
none they adjusting to the customer
None, get the support I need from each mfg.
Not change models too quickly, and have quick turnaround time.
Not changing product so often. Just as the customer gets comfortable with a new product, something else is introduced.
Not charging for fitting materials.
Not having an up-charge for shafts
Not offer new products every six months.
Not to charge the PGA Prfessionals for fitting carts.
not use such lofted clubs as fitting clubs. the more loft you use ie: 6 and 7 iron, the less quality the fit. too little sidespin feedbac
offer a bigger line of fitting tools IE interchangable shafts and heads in fairways, hybrids and wedges as well, and putters
offer a discounted price at demo/fitting days
offer an demo iron of each type of iron they sell.
Offer demo's versus stocking equipment. Can not often select store product to fit the proper customer matrix. Fitting often lea
offer enough education...more choices for women because of their many different swing speeds.
offer fitting training sessions locally to area professionals
Offer incentives to facilities and help market them as well as superstores.
Offer incentives.
Offer more Demo clubs
Offer more demo clubs.
Offer more demo days with sales rep. on site and offer special pricing
Offer more demo equipment.
Offer more fitting days and promotional sales.
Offer more fitting options.
offer more in the way of lower priced golf clubs. Something more affordable will entice a whole new market.
offer more options
Offer more options in Senior flex shafts
Offer more shaft options
Offer more shaft options that do not require upcharge to the price of the clubs.
offer offset woods and more sets of hybrids all the way to wedge/
Offer the demo programs that were available just a few short years ago. It is hard to sell equipment in this market if the consum
Offer to come out with their technology and fit our members annually.
Offering less could be more.
Offering more choices for women.
Offering more fairway wood and wedge fitting components. More left handed varieties would also help.
Our rep for Mizuno came in and gave us a hands on demonstration of club fitting using their new shaft optimizer. I believe that
Overall awareness of club fitting.
Partner with us to make sure we have good technology sucah as launch mointors and make sure that we are trained beeter.
Place longer shafts in the carts, more heads that flatter lies.
Play guarantees
price
Price controls
price range
Pricing
pricing, faster turn-around on orders
Pricing.
Pricing.
Private facilities are more difficult to sell custom clubs. We maximize our sales on demo days working closely with the various m
Programs need to be more cost effective. Everyone wants there products in our shop but it is hard when everyone push on the
promote custom fitting more in their marketing efforts
Promote it in the national ad campaigns.
promote more
Promote PGA Professionals and do not dilute the market by allowing anyone to push their merchandise.
Promote that thru their national advertising. Tour professionals do it so should you.
promote the idea of custom fitting....quit selling to the discount stores at a discounted price
Promotion
Protect our margins by not introducing many products at different itmes of the year.
Provide a clearer chart that will explain shaft recomendations based on clubhead speed and ball speed.
Provide a fitting system that has an adequate variety of shafts and club heads to test more options.
Provide accounts with a free or reasonalble price fitting cart.
Provide Carts and Demos at no cost to accounts. With less dollars tied up in deposits and usage fees, fitting professionals can
Provide club fitting seminars/training
Provide comprehensive demos for most lie and length options
Provide fitting software
Provide launch moniters to their best accounts
Provide launch monitors with fitting carts.
Provide more custom fitting training to the golf professionals.
Provide more custom options
provide more equipment to service for lesser or no cost to help sell THEIR equipment
Provide more LOW cost or FREE demo equipment
Provide more PDF Email support, fitting carts at no charge, launch monitor use.
Provide more shaft's in the cart.
Provide more technology (i.e. launch monitor) at a reasonable price
Provide pos and information to promote the product and service to my students.
Provide technology to us either at no charge or an affordable lease program.
Provide the Demo Equipment at No Charge with great displays. Promote the Fitters which hopefully are PGA Members.
Provide their accounts with updated components - how can you fit customers for new clubs when you don't have the componen
provide them free
Provide up to date equipment each year that matches what is on the front lines. Providing ball flight technology would also be k
Provide us with affordable alunch monitors
Providing comprehensive carts that allow fitting for all types of clubs like Taylor-Made & Nike have produced
Public awareness
Push it more consistently on the driving range on busy weekends.
Put as much info on the club itself as possible.
Put more fitting clubs in our shop, require us to purchase less stock up front, and ship quickly
Putter fitting systems and wedge fitting systems. I have a huge inventory of putters and wedges and no real way to sell them.
PUTTERS AND WEDGES... These club are the most important clubs to fit in the bag. If fitters took the time to properly fit these
putters come with weight ports to easily adjust the head weight when a putter is cut down for length.
Quality control, which will never happen.
Quicker delivery time
Quit changin models so frequently.
Quit confusing the customer with too many variables! The golfer is much more inconsistant than any single clubfitting variable
Reduce Lead Times
Reduce our cost.
Reduce the expense of getting and applying high tech tools (launch monitors, shaft stress guage clubs, etc.) to fit your custome
REDUCE THE SELECTION OF EQUIPMENT AND SHAFTS THAT ARE OFFERED
Removable shaft / head systems are great and getting better.
require ball flight
Response time. Clubs need to get to consumer faster.
Retro fit demo clubs P.G.A, Professionals
sales rep better relationships
sales reps present their programs better--explain how systems work, defining what benefits different shafts present compared t
Say get custom fitted in their ads instead of saying they are better than others.
See my answer to advice I would give to manufactures
See the above comment... waiting weeks and months to get equipment is crazy.
Seems like they don't offer enought iron shafts in regular flex. Too many stiff shafts in most carts.
sell component parts to certified club fitters
Sell it for less. Clubs are too expensive to stock, especially with the economy.
sell just clubheads and allow our fitters to build the clubs
Send a service rep out to clean or repair the cart. the carts sit out side in the sun
shaft options shaft weights
ship time
Simple___ Advertize the fact that no two golfers are alike and that custom fitted golf equipment is the only way to go. It may put
Simplify fitting carts, too many choices sometimes
simplify fitting systems
Simplify.
Simplify. There are way too many options. Most golfers don't need a complicated system to get fit.
Slow down the product cycles - people will not buy a new set of irons or driver every 2 years.
Somebody needs to make a launch monitor affordable.
Speed of delivery
Spread the word! Lot of advertisements with Tour Players but none with the guys like us on the front lines that are selling the e
Stanadadize specs
Stock less stock clubs and provide better/more demo opportunities.
Stock the fitting carts better
Stop assuming that everyone needs to hit the ball higher. Build for better ball speed rather than higher trajectory. Quit skimping
stop changing models so often
Stop insisting that we stock "stock" sets of clubs for the average player who walks through the door.
stop introducing new equipment every year, follow the model that Titleist and Ping has developed with larger life cycles of produ
Stop making stock equipment and require clubs to be custom fit.
stop releasing new models every six months. They train the market to just wait until the new model comes out and then the old
Stop selling clubs in big box stores
Stop the push toward mass production
Stop trying to push sets in the shop, focus all iron sales on custom fitting, and give a discount for such. Let the chains handle r
Supplies us with demo carts at no charge
Supply fitting clubs, or carts at no charge.
Supply more demos
Supply n/c demo irons and have aggressive demo programs for woods with good pricing or a return program.
support us with education
TayorMade must bring back their Performance Van, this by far sold more clubs than any program and our Demo Day business
Technology
technology information
the biggest obstacle for me is having all the clubs for members to try. typically at my club if they can't hit they won't buy it. for m
The could provide more training with their golf club fitting systems. They just send them and expect us to figure it all out.
The one's I have partnered with do a good job already
The tour van concept that some companies have should be copied by all companies. Getting the clubs the same day is hard to
they all do a pretty good job
They are very supportive. Lucky to have such great fitters and local representatives!
They can't at present . It's the economy, stupid !
Timeliness of shipments
timely turnaround on custom orders
titleist
to be involved in fitting for the right reasons not just as a marketing ploy
To not charge so much for fitting carts
Tough to compete with big store prices.
Tout the need for custom fitting in their ads. So what the tour players go through and how the consumer's can get the same or
Training
Training of our staff
Training.
Try to keep the price range available to more golfers seeking custaom fit clubs.
Turn around time.
TV ads
uniform standard for lie, loft, and length
Use custom fitting in their ads to the general public.
Use custom fitting more in their marketing.
Use the KISS theory. Keep It Simple Sally. Simplify the process. Dont confuss the customer with all of the technology and suc
Utilize more interchangeable components when it comes to speciality clubs such as wedges and fairway/hybrid offerings.
We are a small club and don't have the dollars to buy all of the fitting carts. I would like it if the companies could at least provid
We are attempting this year to have more fitting days than just demo days. Our demo days have been financially succesful and
We do fine with what's going on
We do not fit enough people to say really.
we need more info about shaft options
We need more left handed and ladies options in the cart.
WEDGES
When the actually Demo people know more about the equipment. The customer is looking for that answer and wants it right th
willing to advertise which facilities offer custom fitting
Woods and Hybrids.
For the following questions, please indicate your level of agreement or disagreement. - Comments
Answer
[No Responses]
Please tell us the one topic related to custom fitting you would like to learn more about. - Responses
Answer
"Tipping" a shaft and it's effects.
a - z fitting for any facility staff
A little more Trackman
Adjustability in loft, lie, face angle for drivers
Affordable launch monitirs
affordable launch monitors
All computer fitting processes.
all different shafts
Any - All.
Attack Angle as it relates to Drivers
Audio feedback launch monitor sytems.
ball fitting
Ball Fitting
Ball fitting
Ball fitting
ball Fitting
Ball Fitting
Ball Fitting
ball fitting
ball flight
ball flight and ball fitting
ball flight pronciples
Ball speed
Ball spin
Ball spin
ball spin and launch angle
Ball spin and launch angles.Bend points in shafts.
Best ways to from other PGA members
Better fitting practices for lady senior jr golfer
Better way to fit putters from a major OEM
better ways to fit for shafts
biomechanics relationship to fitting
Bounce
Bounce advantages
Bounce degress on wedges
Bounce on wedges.
Build the PGA Members as the experts
cause and effect - low kick produces this etc
characteristics of the shaft
choosing shafts
Club design, shaft and grip - what to look for
Club head design
Club/turf impact factors as it relates to woods/hy
Communication between fitter and client.
compile list,all companies std lies,lengths,lofts
Consumers who are constantly being fitted.
correct ball to use with and for the consumer
Correct fit on wedge bounce
counter-balancing
creative ideas for promotion of the activity.
custom fitting fairway woods
Custom Fitting for physical handicaps
Custom Fitting needs to become the trend
custom fitting putters
Custom fitting putters
custom fitting putters
custom fitting wedges
Custom futting hybrid for lie angle
desired lauch monitor numbers
Diff. between graphite and steel weighted heads.
different approaches of fitting customers
different characteristics of shaft and head combos
different models vs various playability
Different PGA Members experiences
Different shaft characteristics
Do PGA professionals charge for a fitting? What?
Driver & Wedge Fitting
Driver face angles
Driver fitting options
Driver shaft characteristics
driver shafts
Drivers
drivers
Education of consumers
Effect of lie angles on wedges.
Effects of Launch monitors & how to work them
epoxyless club- building
Explain for the benefits and knowlege of their pro
fairway metals
fairway woods and hybrid fitting
Fit the fault vs. fit to improve swing
fitting a golf ball while fitting clubs
fitting for hybrids
fitting for shaft weight
Fitting for the correct shaft
fitting graphite shafts, they seem to change often
Fitting Hybrids
Fitting Juniors and seniors
Fitting Ladies
Fitting putters
fitting putters
fitting putters
fitting shafts
Fitting the high handicapper.
fitting the junior golfer
fitting the person for where they are now or where
fitting wedges and hybrids
Fitting without the use of monitors
Fitting women and juniors for clubs
Flex
flex point in shafts and ball speed
forge vs cast
Full-bag fitting
Future Technology Advancements
Get the shaft that fits no matter what. Flex is #1
Golf Ball and Hybrids
golf ball fitting
Golf Ball Fitting
golf ball perforamce
golf balls
Golf motion's connection to equipment
Graghite shafts in drivers
gram weights for steel shafts
Graphite shaft tech
graphite vs steel shaft technology
grip fitting
grip measurement
GRIP/SHAFT WIEGHT
Grips
high launch & low spin, how shafts effect.
How ball affects fit.
How ball fitting fits in to club fitting.
How clubs effect your motion
How different clubs run their fitting programs.
How different shafts react.
How each component of a shaft effects the ball.
How equipment affects body motion.
How fitting Rx can be translated between companies
How grip weight affects swingweight
how improving swig affects clubfitting
HOW IT WILL MAKE THEIR GAME BETTER
How length of the club effects the lie & loft
How lie angle affects shots and what to look for
How much of a difference that pureing a shaft make
How other pros charge or do not charge for fits
how poor set up and mecanics change the fit.
How shaft that are custom for co work for that clu
How the fitters are battling the off course progam
How the weight of a club effect one's golf swing.
How to
how to best fit for distance, spin and traj of hyb
how to best fit somone with swing flaws
How to fit wedges
How to fit woods and hybrids and putters
How to handle "tough fittings".
How to move the impact point from toe to heel.
how to use componets to create the best option
How truly accurate/consistent are launch monitors
How various professional market fitting
Hybrid
hybrids
hybrids
Hybrids and Shaft Technology
i can do it my sleep and know everything about it.
I think we should promote putter fitting
I'm an expert, I could teach you!!!!!
ideal ball flight and lunch angle
ideal spin rate vs. launch angle
Ideas for promoting clubfitting. Shaft fitting.
Ideas on Promotion
Importance of fitted equipment.
Importance of loft and lie characteristics
Importance of shaft compared to degree of loft.
inconsistent swings vs. custom fitting
Independent robot testing of clubfitting variables
instruction of how to use their equiptment
Integration of launch monitor info and teaching.
juniors
Kick Point, Spining, Puring
Launch & Spin ratios
launch angle
launch angle
launch angle
Launch angle & spin rates
launch angle to distance
Launch angles
launch angles
launch angles and spin rates
Launch characterisics between drivers and shafts.
Launch characteristics of irons
launch condition interpretation
launch conditions
launch created by different shafts
LAUNCH FLIGHT
Launch moniters
launch monitor data and correlation to fitting
Launch monitor usage
launch monitors
Launch monitors
launch monitors
Launch monitors
Launch Monitors
Launch Monitors
launch monitors
launch monitors
Launch monitors and ball spin rates.
Launch monitors and relative data
Launch monitors and shaft characteristics.
Launch monitors and there effect on fitting
launch monitors. Maybe too much talk about them.
length and loft
length variations
length vs lie angle....finding the happy medium
lessons vs fitting.
lie angle
location of shaft flex
loft and lie
loft and lie
Long Game Gap Fitting
low/high club head speed options/recommendations
Manuf's who offer "quality" custom-fit for women
Marketing
Marketing.
Maximize Fitting session
MOI matching
More about ball fitting
More about shaft options.
more info on shafts
More information in general would be great
More information on shafts
More information on shafts
more junior and ladies fitting information
More shaft option information (types)
n/a
N/A
N/A
n/a
n/a
Na
NA
NA
need to know the new equipment
New iformation
New product info.
new shaft technology
New things that are working. New trends and advanc
Non typical players. Kids, Women, seniors
None
None
Other manufacturers and their fitting systems.
other successes from top pga fitters
practices other employ
PROFILES OF PLAYER TYPES, IE.. SLOW SWING V. FASTE
Promoting the lie angle as the #1 reason to be fit
Promotion
proper lie angle to club face contact.
Puring shafts
putter
Putter and wedge grind fitting
putter fitting
putter fitting
Putter fitting
Putter Fitting
Putter Fitting
Putter fitting
putter fitting
putter fitting
Putter Fitting
putter fitting
putter fitting
putter fitting
Putter fitting
Putter fitting
putter fitting
Putter fitting
putter fitting
PUTTER FITTING
Putter Fitting
Putter Fitting
Putter fitting and the impact of optics.
Putter fitting in general
Putter fitting is the future.
putter fittings
putter fittings
Putter Fittings
Putter loft.
putters
Putters
putters
putters
Putters
putters
Putters
Putters and Iron Shafts
Putters.
Putting
putting
putting
Putting
Putting
putting and wedges
Putting Software
Putting.
recommended set make up for different players
relationship between fitting and teaching
Relationship of lie angle to loft angle.
relationship of shaft and head design
Sale techniques
sales techniques, ideas
Secerts in fitting women
section recognition requirements
setbmake-up, wedge fitting.
SHAFT TORQUE
shaft and weight characteristics
Shaft Bend Profiles
Shaft bowing and kick point realationship
Shaft characteristics
shaft characteristics
shaft characteristics
Shaft charactistics
shaft charateristics
shaft comparisons
shaft construction
shaft deflection and torque
Shaft details and descriptions
shaft differences
shaft droop
shaft features
Shaft fitting
shaft fitting
shaft fitting
shaft fitting
Shaft Fitting
shaft fitting
shaft fitting and matching
Shaft flex
shaft flex
shaft flex and kick point
Shaft flex and weight relating to diff. ball flgt
shaft flex influence to ball flight
Shaft flex parameters
shaft flex relative to swing speed
Shaft flex v's lie
shaft flexing charasticts
Shaft frequency
Shaft kick flexes and characteristics
Shaft length
shaft lengths
Shaft optimization
shaft options
Shaft Options
shaft options
Shaft options and capabilities
shaft options and characteristics
shaft options-high vs low kick point & importance.
Shaft performance
Shaft performance for better players
shaft performance for different types of players
Shaft profiling
shaft properties
Shaft properties
Shaft properties/importance to fitting player type
Shaft Specifications
shaft specs
shaft specs and comparisons in ball flight
SHAFT SPECTS
shaft spine
shaft tech
Shaft Tech
Shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
shaft technology
Shaft technology
shaft technology
Shaft Technology
shaft technology
shaft technology
shaft technology
shaft technology
Shaft Technology
shaft technology
Shaft Technology
Shaft technology
Shaft Technology
shaft technology it is ever changing
Shaft Technology ..benifits to various players
shaft technology and how it affects ball flight
Shaft technology and performance
Shaft technology as related to effects of ball fli
Shaft Technology in Drivers
Shaft technology information
Shaft technology is tough on small budgets...tips?
Shaft technology.
shaft technology's effect on ball flight
Shaft types and weights, flexs, tomany graphite op
shaft weight with relation to flex
shafts
shafts
shafts
shafts
Shafts
Shafts
shafts
Shafts
shafts
shafts
shafts
shafts
shafts
Shafts
shafts
Shafts
Shafts
shafts
shafts
Shafts
shafts
Shafts
Shafts
shafts
Shafts
shafts
Shafts
shafts
shafts
Shafts
Shafts and flexes and how they help ball flight
shafts and swing weight.
Shafts and wedge fittings
Shafts, and what the options do for a player
shafts, cog
Shafts.
Shafts.
Shafts.
shft bowing
Shorter clubs without destroying swing weight
show the avantages and disadvantages between clubs
Simple ways to educate the consumer
Smash Factor
smash factor
special grinds on irons
speed fitting in shafts and flex points relations
SPIN RATES AND LAUNCH DATA
spin rates and shafts
Spin rates and what it does to ball flights
spined shafts
steel shaft technology
Stock clubs are a huge waste of money
succes stories
teaching ideas used with fitting, can I write?
Technology including launch monitors etc + shafts
test data on shaft comparisons
The accuracy of fitting electronics.
The affects of shaft weight on ball flight
the best way to fit
The differences between shafts with the same flex
The different companys ideas of ball flight.
The entire process of club fitting
the importance of custom fitting wedges for lie
The importance of launch and spin rate with driver
THE IMPORTANCE OF PUTTER AND WEDGE FITTING!!!!!
the relationsip of shafts to total performance
There is a conflict between fitting and teaching
Tip Stiffness
torque
Torque
total weight
touring pros specs
tourque in graphite
trackman
Training, example: reading lie marks
turn around
types of stafs and how they relate to ball flight
Unique Customers
unknown
Updates on shaft technology
use of launch monitors in driver fitting
Ways of making the fitting more time efficient.
Website Practices and Social Media
Wedge and Putter custom fitting
Wedge and Putter fitting
Wedge bounce fitting
wedge fitting
Wedge fitting
Wedge Fitting
wedge fitting
Wedge fitting
Wedge Fitting
wedge fitting
wedge fitting
wedge fitting
Wedge Fitting
wedge fitting
Wedge Fitting and its importance to the player
Wedge fitting and length effect on lie angle
Wedge Fitting different grinds and bounces
wedge fittings for bounce
wedge fttings
wedges
Wedges and putters
wedges and putters
Wedges and scoring
wedges and the difference of bounces and how they
wegdes
WEIGHT DISTRIBUTION IN REFERENCE TO CLUB LENGTH
wgwegewg
what companies offer
WHAT CUSTOM FITTING DOES TO BALL FLIT
what length does to lie with quick charts provided
why are lie and length still major
Why do clubs need to be so long?
Why don't all manufacturers have the same standard
why standard by company is not standard for all
Wood adjustability
wood fittings
Wood fittting
woods and putters (lofts strong versus weak)
With respect to custom fitting, what is the one thing that manufacturers could do better? - Responses
Answer
a few more options: Lie, length
a wwider variety of line angles
actively market about the importance of fitting
additional training from Sales Reps
advertise better
Advertise custom fitting, from PGA Professionals
Advertise it
advertise our facility as a certified fitting cent
all get on the same page with similar fitting cart
All offer interchangable fitting systems
Already answered this
Annually train PGA members on the systems
answer the phone quicker in placing orders
be honest
be more accessable to the smaller golf shops
be more committed to the concept
be more consistent on their actual club making
Be more hands on with Pro's
Be more supportive
Better educate PGA Professionals on shaft options
Better experts as trainers
Better info on shaft performance, trajectory
Better information on quality of stock shafts
Better rates
Better train Fitters
Better train fitting technique..huge gap between b
better training
Better training
better training
BETTER TRAINING
Better training at the professional level
Better training by sales reps.
Better training for all staff members
Better training for pro staff.
Better training for staff
better training for staff and simplicity
Better training, more education on fitting and bal
Better turnaround time
Better variety in fitting materials
better wood/hybrid fitting with less inventory
Bring their fitters to the factory for education
buy launch monitors at lower price for fitting acc
Callaway's example,put on local fitting seminars
Certify Fitters, Promote local fitters
Charge less
cheaper
CHEAPER
clearer shaft properties
club fitting seminars for carts and any new items
Come to our facility and offer training sessions.
Come to the course to train staff
Come to the facility and teach the entire staff.
Communication.
Connecting teaching to fitting and vice versa
consignment with the fitting carts
consolidate all the shaft options
Continue to make fitting carts more simple
Continue to stream line the fitting carts
cost for fitting systems
CUSTOM FITTING DAYS AT OUR CLUB WITH REPS
Data programs to determine proper equip. specs.
Define shaft characteristics better
Deliver on promises
deliver product....
demo club availability
Demo Day for the Pros
demo days
DEMOS
Description of shaft offers and benefits
develop online training programs
Different lie angles in woods
Do a better job of retro-fitting fitting carts.
Do a fitting seminar each year
Do a video on the instruction of use
do more section seminars with pga members
Doing a good job already
Don't change models so often
Don't make us pay for their fitting carts
Don't seperate fitting and teaching.
Don't try to be it all, can't sell masses & custom
Each company needs to have a regional "master" fit
Ease
Educate
educate
Educate and provide fitting equipment
educate and train even more
educate consumers as to the importance of fit
Educate professionals more often
Educate public how fitting is hugely important
Educate the consumer
Educate the golfing public
educate the PGA professionals using their systems
Educate their PGA professionals
Educate us about the product and fitting it
educated the professionals that are selling
Education
Education
Education based scenarios
Education Seminars with experts and hands on.
either be committed or not
Ensure their facilites know their product!
expand the lie angles and lie angles
Explain how different shafts work in their equip.
explain how important it is to get fitted right
explain how manufacturer likes customer to be fit
Explain the custom fitting benefits
explain their product
Explain to consumer how best fit is outside,
explanation of shafts with their heads
Faster turn time
fill orders quicker.
Fit PGA staff membesrs at clubs.
fitting shafts information to the professional
fitting workshops for pga
follow up training on new shafts
Follow-up
free to good accounts
Get more informed tech reps. many are untrained
Get the technology needed more modestly priced.
Get us fit cart clubs before the inventory comes.
getting the word out to the public
Give a break down of shafts pertaining to speeds.
give more options in shafts.
give us fitting charts
give us more info on their equipment.
give us more information about the shafts offered
give us more training
Go thru fitting cart with staff & train in its use
Golf ball technology.
Good tools to help communicate with customers
Greater variety of shaft flexes and lengths
Grip options
grip size options
Guarantee production time
Guide book with fitting systems
hands on training
Hands on training by their tech people
Have tech reps work with facilty professionals
Have fitting clinics avalaible to all fitters.
Have fitting seminars on their product, teach.
have fitting seminars to explain their fit systems
have local chapter fitting seminars
have more training on site for golf staff
have the shaft options avaliable in the cart
Have Train the Pro Seminars
HAVE TRAINING CLASSES OR SEMINARS
Help assistant professionals w/ product knowledge
Help educate us on fitting clubs other than irons
Help provide the tools.
help the smaller accounts also
help with cost of Launch monitor
Hold more clinics with Education MSR's
hold more meetings explaining there technic
hold regular educational workshops for fitters.
Hold seminars where they fit the Professionals
holf local fitting seminars
how different heads are effect by shafts
How shafts differ.
I can't think of anything.
I think they do a good job
I'm happy
improve delivery time
include custom fitted sets in club programs.
Increased knowledge available on the web.
industry standards loft lie ect.
inexpensive, educational literature
Inform
Instructions for what parts go where on the cart
just better training
Keep fitting cart costs lower
Keep it simple
keep it simple
Keep it simple.
keep us curent on all they are doing
keep us updated on new items coming out
knowledge of taller golfers & how they suffer!
Learn from Henry-Griffitts
learn how to fit for total weight ... I can teach
left handed options
Less expensive systems
let the customer know they can be custom fitted
Like Ping, offer an online fitting class...
limit lines...too many creates confusion
localized fitting seminars
lower prices
lower the price of fitting systems, help us sell
m ore options
make a simple
Make all fitting uniform
Make equipment available predominantly via clubfit
Make fitting clubs/supplies more affordable.
Make fitting software/monitors shared expense
Make it easier to custom fit via better cart optio
make it easier to use and more readily supplied
Make it more accessible to masses
make it more affordable to learn
make it more available and teach the PGA professio
make it simpler and less time consuming
make more fitting clubs available to retailers
make sure pros know the selling points of their cl
make the fitting systems more affordable
make the product more consistent, i.e. shafts
Marketing
marketing & promoting the benefits
marketing that the pga pro is their best source
Minimize Shaft Options,
Minimize the size of the fitting carts.
more seminars or tryout days
more affordable to purchase or lease or no cost
more and consistant training on new product
More company demo/fitting days
More consistent training upfront
more demo
more demo club selection, lie & shaft changes
MORE DEMO CLUBS
more demo days
More demo days
More demo days
More Demo Days
more demo equipment
More demo products
More demo/fitting days
more demos
more demos
more education
more education
more education
More education about their fitting systems
More education for golf professionals
More education from the bottom up with our staff.
More education or fitting opporunties
MORE EDUCATION SEMINARS, AVAILABILITY OF TECHNOLOG
More fitting cart options
more fitting carts
More fitting systems available
more frequent training
more hands on fitting training
More hands on training with their top fitters
More hands on training...
more head weight ranges
More info about systems
more info on specifics about different shafts
more info to the consumer
More information about product options and shafts
More information for fitters
more informational training on new products
More ladies & left handed options...!
More manufacture coaching seminars
more often, seminars
More options for the public to try
more options for women and juniors
More options, more than just a 6 iron.
More out in the field seminars..
more product knowledge
More product knowlege info emails etc
More seminars during the off season.
More seminars to staff professionals
more seminars, education
More seminars/informational sessions!
More shaft options
More shaft options to demo.
more shaft to ball flight info
More time in PGA meetinf
more traing and more selective who they give syste
more trainig
More training
More training and lower cost.
More training classes
more training for PGA pros
More training on fitting process
More training within each facility
More training...more fitting options
more written info
N/A
No
No complaints
none
not change models so frequently
not charge for fitting dets
Not charge for the custom fitting equip.
Not much, they provide us with all the tools.
not sure
not sure on this
offer a bigger line of fitting options
Offer a full training session
Offer a monetary reward to PGA professionals
offer club fitting seminars
Offer complete demo package with fitting cart
offer demos for use
offer fitting carts, bags you us that buy small
Offer more Demos
Offer more demos
Offer more efficient systems
Offer more expert training.
Offer more frequent refresher seminars
Offer more inofmration regarding launch monitors
Offer more interactive training on custom fitting
Offer more length options in a variety of shafts
offer more options
Offer more options
Offer more Putter & Wedge fitting systems
Offer more Schools on their product
Offer more seminars on fitting not just selling
offer more seminars taught by their top fitters
offer more spec info and shaft info
Offer more training opportunities and follow up.
Offer putting fitting systems
Offer simplier systems that we have on site.
Offer to kids nd women
Offer training seminars
offer training with fitting of high handicap playe
offer wedge and putter fitting systems
Offering more choices for women.
On site training
on site training when fitting agreements are made
on-site training, simple systems
Online order submission
Online updates in regards to fitting
online webinars
Options, more resources for odd fittings
Pga demo days
pga group seminars
PGA should help est. fitting seminars for members
ping does it all.
Priority to custom fitters on orders
Produce better quality, closer to spec.
Product knowledge classes on site at a club
Promote and advertise.
Promote club fitting.
promote custom fitting more
promote more
Promote PGA Professionals
promote pga professionals and green grass shops
promote to consumers
promote/advertise
Promotion
promotion of the PGA and the process
protect pricing and pga expertise
Provide a better education on shaft characteristic
provide access to launch monitors
provide as much info on product and offerings
provide at-a-glance spec sheets
Provide average guidlines.
Provide better fitting manuals for THEIR products
Provide better information to assist in selling
Provide better training.
provide consistant product
Provide fitting carts regardless of account size
Provide fitting guidelines
Provide fitting instrution during pre book session
provide fitting tools at a lower price
provide free fitting items
provide guidance in fitting process
Provide info on shafts and clubs
Provide interchangable hybrids in fitting carts.
Provide launch monitor technology
Provide launch monitors
provide less costly launch hardware
provide more demo club options
Provide more direct information to professionals
Provide more options
Provide more training opportunities
Provide opportunity for i house training
provide options
Provide systems without up-front cost
Provide the necessary tools and information
provide the right training for their equipment
Provide total adjustability in ALL clubs
provide training
provide training
provide training on their product
Provide updates on options?
publicize that they do offer options
PURE SHAFTS FOR FREE.
push the importance and make it easy to understand
put all driver models in carts
Putter fitting
Qualified reps who train staff of clubs
quality control
Real training. I usually know more than the train
reduce number of shaft options
reguire more training of the professionals
Relate fitting to enjoyment of game.
Relate to customers shaft kick point/influence
reps could know more and better programs for buyin
Reps shopuld be responsible for training sessions
Required training for fitting system
Right product in customers hand
sales reps stopping by to train
Salesman to train asst pro's better
See above
see above
seminars for Pros on their products /education
send a company rep to train our staff
Send out a newsletter with updates and options.
send you all of their new heads to custom fit play
Set up our 'Matt' putting system properly!
set up yearly training days for continuing ed.
shaft flex that is between senior flex and ladies
SHAFT FREQUENCY
shaft/head combinations that work best in studies
shafts/shafts/shafts/shafts/shafts/shafts/shafts/
share their carts across accounts
shorter product cyles
Show us how to use their fitting equipment
Shrink the cart sizes, not quantity of product
simplify
simplify
simplify
Simplify the offerings.
slow down the introduction of new models
softer shafts
specific training days on their equipment
speed up delivery on custom fit clubs
stanardize specs
standard lie, loft, length
standardize
standardize lie angles across all companies.
standardize loft and lies
Standardize lofts and lengths
standardize shafts: reg shaft is a reg shaft
std specs for all lines
stop changing the lofts of irons
stop offering custom clubs on the internet
Stop pushing reps to get stock sets in shops.
STOP selling clubs off the wall
streamline systems
supply demo clubs at no charge
supply equipment, clubs
Supply more choices of shfts with demo carts.
Support and Train the fitters more proactively
support more PGA seminars in fitting
Support the accounts that do it right.
Take custom fitting to green grass facilities only
Take input from PGA Professionals before they deve
take more time to explain everything
Taylor Made
Taylor Made is quite thorough.
teach how to selll their products
Teach the retailer and check back occasionally
teach us and listen to our advice
Teach us there philosophy on fitting
teach young professioanls better
technology training
tell us how a particular shaft will affect flight
the pga professional should take it upon himself
The rep should train each person in the golf shop.
The reps could do more to educate all the pros.
they all do a great job
They come to me with questions....
They do well at nearly everything
titleist
to give a clear explanation of options available
Tour Vans
tout the difference between Tour players and publi
Train
Train
train
Train all professionals on site Not just the HP
Train and support us.
Train and update fitting carts
Train assistants
Train better
train better
train better about there product
train better, impossible
train fitters
train more
train people how to optimize their fitting cart
train professionals on using their system
Train pros better
Train the professional more
Train the staff on a regular basis
Train their fitters
train us with qualified fitters not the reps
Train, train, train
train/educate about all the options for fitting
training
Training
Training
training
training
training
training
Training
Training
training
Training
training
training and demos
Training at the section level
Training fitters
Training in house
training modules
Training seminars
training seminars with the rep.
Training their sales reps to train us.
training, training, training
Training.
Training. Untrained fitters make us look bad
Try to keep it simple
Turnaround time.
Tutor
Understand that humans have preferences
Up date with current specs
Update their systems more regularly.
updating more
use advertising to emphasize fitting importance
Vendors could offer a webinar on how to fit consum
video cd on fitting their product
Visit
We do not fit enough people to say really.
Work better with one another.
work hands on with fitters also follow-up training
Yearly updates and changes.
You need sales reps for demo days
With respect to shaft manufacturers, which one of the following does the best job educating The PGA member? -
Answer
all are equal, pretty good
All are good
All of the above
all the same
clev
Club manufacturers
don't have an opinion
don't know
dont know
equipment companies
Golf Works
Golf Works Magazine
Graphite Design
Graphite Design
Graphite Design
Graphite Design
have no idea
Have received no education on shafts
haven't heard much at all from any
Henry Griffits
I don't believe any.
I dont think the shaft mfrs are
I have never received education from any shaft manufacturer
I have no opinion
I have not eally received any directly from the manufacturers
I haven't had a shaft company educate our staff
I've never had any shaft manufacturer train our staff.
information is their, it's sorting it out that can be confusing for some.
matrix
Matrix Composite
most advertise but don't really educate
most do a poor job
n/a
N/A
Never beend educated by any of these
No education from shaft manufacturers.
No Idea
no one
No one company really offers info on their products
No one does
No opinion
No shaft company has ever approached us
No shaft education I know of.
none
none
None
none
none
none
None
none
none
none
none
None
None
none
none
none
NONE
none
None
none
None
none
none
NONE
None
None
None
none
none
None
NONE
none
none
none
None
None
none
none
None
None
None
none
NONE
none
none
none
None
NONE
none
none
None
none
None
None
None
none
none
None
none
none
none
none
none
None
none
none
None
none
None
none
none
none
none
none
none
none
none
none
None
None
none
none
NONE - All the education comes from the club manufacturer
none are above average
none are that great at it.
none are very good
none do a decent job
None do a good enough job
None do a great job.
none i have not heard from any of them
None of the Above
none of the above / there is no education from shaft manufacturers
None of them
none of them
None of them that I know of
none stand out as best
None, all have different measures
None, do a good job of this
None, I go and find my own info
None, you have to learn it all on your own.
not any
not one sticks out!!!
Reading GolfSmith articles in club making.
Swing Science
The shaft charts supplied
they all could do better..maybe a shaft system code in regards to the shafts.
they expect us to do research
they haven't for me
they're all lousy-same name not specs
Tom Wishon, Drew Pierson
Tru-Fit
True Temper , Rifle, Aldila, UST, Grafalloy
Which of the following shaft manufacturers is the #1 consumer requested shaft option in custom fitting. - Other
Answer
Aldila, Grafalloy, Mitsubishi
All seem about equal.
customers do not request shaft types very often
have lots of options
Henry Griffitts shafts
I can't really identify just one
I don't get many requests-members rely on our knowledge
I don't have one that is asked for
It changes with the wind
matrix
most people take our opinion and have no idea what to request.
n/a
N/A
n/a
no clear choice
No Idea
no leader
no one specific
no requests
none
none
none
none
none
None
none requested by consumer
Not Applicable
Ping
price
Project X
Project X
they don't know
very little requests for specific shafts
very rarely is a particular shaft asked for
We use all different depending on whats best for the customer
What ever one I suggest
Do consumers think about grips as an option to custom fitting and if they do, which grip is the #1 requested? -
Answer
All golf pride choices
Bigger grips, not so much an item.
but not enough...Golf Pride
But they should...we offer a variety of manufacturers and no particular one stands out.
Consumer's do not often consider grip until we present it to them.
Custom Grips isn't just one choice it is many according to each and every person. "Custom" individual!
Customers rarely think about the grip whether it be custom fitting or letting the grips on their current set wear out. They just don
Decade multi compound
Dual Durometer - Golf Pride
Eaton
for some reason the Winn grip is requested most by my consumers, even though they wear the worst and are expensive to rep
gofl pride
Golf Pride
Golf Pride
golf pride
Golf Pride
Golf pride
Golf Pride
Golf Pride
Golf Pride
golf pride
Golf pride
golf pride
Golf Pride
golf pride
Golf Pride
golf pride
golf pride
golf pride
Golf Pride
Golf Pride
Golf Pride
golf pride
Golf Pride
golf pride
Golf Pride
Golf Pride
Golf Pride
golf pride
golf pride
Golf Pride
golf pride
golf pride
golf pride
Golf Pride
golf pride
Golf Pride
Golf Pride
Golf Pride
Golf Pride
GOLF PRIDE
golf pride
golf pride
Golf Pride
Golf pride
Golf Pride
GOLF PRIDE
golf pride
Golf Pride
golf pride
Golf Pride
golf pride
golf pride
golf pride
Golf Pride
GOLF PRIDE
Golf Pride
Golf pride
golf pride
Golf Pride
golf pride
golf pride
golf pride
Golf pride
Golf Pride
Golf Pride
Golf pride
golf pride
golf pride
Golf Pride
Golf Pride
Golf Pride
Golf Pride
Golf Pride
golf pride
Golf pride
Golf Pride
Golf Pride
Golf Pride
Golf pride
Golf Pride
golf pride
Golf Pride
golf pride
Golf Pride
golf pride
Golf Pride
Golf Pride
Golf pride
golf pride
Golf Pride
Golf Pride
Golf pride
Golf Pride
Golf Pride
Golf Pride
Golf Pride
golf pride
golf pride
Golf Pride
Golf Pride
golf pride
Golf Pride
golf pride
Golf Pride
Golf Pride
Golf Pride
GOLF PRIDE
GOLF PRIDE
Golf Pride
golf pride #1Winn #2
Golf Pride - Winn
golf pride and winn
Golf Pride and Winn almost 50/50
golf pride compound cord
Golf Pride decade
Golf Pride decade
golf pride decade multi-compound
Golf Pride Dual Compound
Golf Pride Dual durametor
Golf Pride followed by Wynn
Golf Pride grips
Golf Pride half & half
Golf Pride mid-size or Winn over-sized
Golf Pride models
Golf Pride Multi Comp.
Golf Pride Multi Compound
golf pride multi compound
Golf Pride Multi Compound
golf pride multi compound
Golf Pride Multi Compound
Golf Pride Multi Compound
Golf Pride Multi Compound
golf pride multi compound
Golf Pride Multi Compound New Decade
golf pride multi compound two color grip
Golf pride multi compound, winn
golf pride multi decade compound
Golf Pride Multi Decade Compound.
Golf Pride Multi-compound
Golf Pride Multi-Compound
Golf Pride Multi-compound
golf pride multi-compound
Golf Pride Multicompound
golf pride multicompound
Golf Pride MultiCompound grips are very popular.
Golf Pride New Decade
Golf Pride New Decade
Golf pride new decade
Golf Pride NEw Decade
Golf Pride New Decade
Golf Pride New Decade
golf pride New decade
Golf Pride New Decade
Golf Pride New Decade
Golf Pride New Decade
Golf Pride New Decade Multi Compound
Golf Pride New Decade Multi Compound
golf pride new decade multi compound
Golf Pride New Decade Multi Compound
Golf Pride New Decade Multicompound
Golf Pride New Decade Multicompound
Golf Pride New Decade Multicompound is the most popular
Golf Pride or Lamkin
Golf Pride or Lamkin. (50-50)
golf pride or lampkin
Golf Pride or Winn
Golf Pride or Winn
Golf Pride then Winn
golf pride tour velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
Golf Pride Tour Velvet
golf pride tour velvet
Golf Pride Tour Velvet
Golf pride tour velvet
golf pride tour velvet
golf pride tour velvet
Golf pride tour velvet
Golf pride tour velvet or multi-compounds
Golf Pride Tour Velvet.
Golf Pride Tour Wrap
Golf Pride tour wrap
Golf Pride Tour Wrap
Golf Pride-New DecadeGrips are also a componet that are never fit correctly. Grips can control ball flight and allow the player to
Golf Pride, Lampkin
golf pride, then winn
Golf Pride, Tour Velvet
Golf pride, winn
golf pride, winn
golf pride, wynn
Golf Pride.
Golf Pride. I think this is true because of the visibility on tour.
Golf Prided Multi Compound
GolfPride
Golfpride wyn
goolf pride / winn
GP Dual Decade Multi-Compound
GP multi compound
Grip size will make a big difference in how they hit the ball
Grips are kind of an afterthought...oh yeah I need one. Grip "technology" is out there but I'm just happy if they have one less tha
Grips are the most overlooked part of clubfitting by professionals because they do not want to have to change what the manufa
I educate them about the grip and the Golfpride is usually their choice with Lamkin a close second.
I hate to say it, winn
I have too educate most of my fitting customers and Winn are the grips I suggest most often
I prefer Lamkin, but golf pride is also very popular because of more options
I was told by a Golf Pride representative that Grip Size has no direct correlation to ball flight. With that in mind, I do not put a lo
I would say less than 10% have even mentioned grips during fitting.
it is more about correct fit.
It's all about style, color, and comfort and never about function.
It's always part of my fit and I show them lots.
lamkin
Lamkin
Lamkin
Lamkin
lamkin
Lamkin
lamkin
Lamkin
lamkin
Lamkin
Lamkin Crossline.
Lamkin Mid-size or Golf Pride mid-size.
Lamkin or golfpride
Lampkin
Lampkin
Lampkin & Winn grips are popular.
lampkin crossline
little more than half do, tour velvet or decade
Many do not know
many do think about grip size, only a few specify a grip other than stock. golf pride multi-compound is 1
Most customers are happy with the stock grip offered by the manufacturer
Most customers do not realize how important grip size is.
Most don't, but when people ask for grips it is usually golf pride
Most have a favorite grip and request that one. Others have a size that the like.
Multi Compound
multi compound
Multi compound
Multi Compound
multi compound
multi compound, because it is seen on tv.
Multi-Compound
multicompound
multy compound
N/A
New Decade
new decade
new decade
New Decade
New Decade grips are very popular right now.
New Decade Multi Comp
new decade multi compound
No real leader in requests.
none
Not many, but when they do it's golf pride and winn.
Not often but when they do, I'd say Golf Pride.
OCCASIONALLY THEY WILL, AND IF SO IT IS USUALLY A WINN GRIP, OR CORD GRIP FROM THE MFG.
Once I inform customers of their options, most of my customers will choose either Lamkin Crossline Full Cord or Golf Pride Mu
Our #1 requested grip is the Winn Grip.
Ping
Size of grip
Soft Winn grips
Some do think about grips.
Some request grips, however, I tend to bring up grip options when custom fitting. Golf Pride is still the number 1 grip requested
Some type of Winn grip
std. size rubber
Stock grips are too good today to request. However when they do request and especially when re-gripping--they prefer Golf Pr
The general public has no idea about sizeing of grips or their needs.
The grip size is the main concern, and people tend to prefer 'Winn' grips, especially Ladies and Seniors.
The Multi Compound grip out sells every grip 10-1
the staff educates our membership on the grip options as part of the fitting process.
They always want to see whats new.
They buy what feels good them
They do like the grip options but only after I introduce that feature. For the most part I believe they are unaware of this option.
They do understand the importance of the size of grips, yet they are not aware, ususally, of the value different grips may have.
They don't specify Golf Pride specifically, but that happens to be the grip we offer the most of.
they have a preference
They often don't think about it.
They only think about it if I bring it up. They are not very aware of this particular option.
They think about Golf Pride but when we show them Lamkin they actually like them better and we sell more Lamkin than Golf P
They think about the size of the grip, not the manufacturer or composition.
They usually dont think about grips, and when they do they want what they see on TV not realizing why, they like the look
This is a big part of custom fitting that sometime gets left out.
this is a nice surprise at the end of the fitting for them.
Those that take the time for custom fitting realize there are options. General public has no idea about grip options at all.
tour velet
Tour Velvet
tour velvet
Tour Velvet
tour velvet
Tour Velvet
tour velvet
Tour velvet
tour velvet
tour velvet
tour velvet
Tour Velvet
Tour Velvet
Tour Velvet
Tour velvet
Tour Velvet
Tour Velvet
tour velvet @ Winn
tour velvet golf pride
Tour Velvet in the past, Lamkin and Winn are coming up fast.
Tour Velvet/Golf Pride
Tour Wrap
tour wrap
tour wrap
tour wrap
Tour Wrap
Tour WrapWinn
true temper
Unless you ask a customer about grips, they have no clue.
Usually take my suggestion
Vary
velvet cord
We display on the practice range over 20 types of grips from both Golf Pride and Lamkin.
We educate them on this. Golf Pride
We recommend golf pride or Winn
We try to educate our members about the different types of grips and why one is better than the other. We try to give them 3-5
When I ask what type of grip they want I usually get a blank stare, so I make a suggestion. Most often our customers go with G
Winn
Winn
Winn
Winn
winn
Winn
winn
WINN
Winn
Winn
winn
WINN
Winn
Winn
Winn
Winn
winn
winn
Winn
winn
Winn
winn
Winn
Winn
Winn
winn
Winn
winn
Winn
Winn
WINN
winn
winn
Winn
winn
Winn
Winn
Winn
winn
Winn
WINN
Winn Mid-Size
Winn and lamkin
Winn grips
Winn has done a great job of brand recogition.
Winn is being requested more often
WInn or golf pride
Winn PCI TL
Winn.
Wynn
wynn
wynn
What would help you get started with a custom fitting program at your facility? Please select all that apply. -
Answer
all of the above
all the above
better availability from the manufacturer once an order is placed.
Building to store fitting systems
club needs to realize the imact of a fitting system
do not have a designated area such as a driving range practice facilty
enough staff to spend the time doing it.
Facility is Non-Profit First Tee Chapter does not offer retail merchandise
getting product period
having a facility
if it were my facility
In Costa Rica and it is hard to get cheap equipment here
indoor fitting equipment
labor dollars to staff a fitting program properly
Management Company does not do it as 2 major off-course retail stores are close
No Ebay
no expense start up cost
not my decision
Owner sells own clubs
Small club, low volume right now
Staff
we are more of a destination
We do not have a Driving Range
We don't have a driving range.
We don't have a range
we have no members, makes it difficult when you don't have a pool to pull from
we use The Golfworks
ime as we fit someone.
dwin Watts or TGW.
howing my knowledge.
oduct and expertise in fitting makes the PGA fitter stand out in the end.
even if our prices are a little higher.
n if the clubs fit them or not! Also, it displays the knowledge and expertise of the fitter.
, HAVE MORE FUN!!!! That is the only reason to do it!
and multple demo days throughout the year
without discounting product.
ndisers won't do. Not many custom ordered sets come from the manufacturers exact.
a person without fitting them properly.
ng sets me apart from the average fitter.
ssionals need to be knowledgeable in this area.
them how they can get better. After all a person with a size 10 foot would not choose to run a race in an 8 or size 12 even if it was just once
tter if you fit clubs. I love being an expert. I'm worth it!
NTERS. I DON'T KNOW HOW YOU CAN GET A FITTER OF THE YEAR AWARD WHEN YOU CAN'T SEE THE BALL FLY THROUGH THE
tter than a non custom fit club and be able to explain them the benifits of the club
the right clubs for them. It's that extra touch that puts the sales over the top.
other avenue to help sell memberships.
fit by not being overburdened with out of date equipment that must be sold at cost or lower.
bership the fitting carts and tools to work with, because a lot of professionals don't have the resourses to purchase the equipment.
ld feel guilty and dishonest if I were to sell a set of irons that are just of the rack and not fit. It's like buying a car and then finding out it doesn'
nd teach other Golf Professionals how to club fit. It would be in the best interest to take a look at the Henry-Griffitts education and expertise i
o purchase thenew fitting cart.
FIRST IN A SERIES USUALLY
x or lie angle.
s and the benefits are seen by the golfer.
order everything. In my opinion, not fitting putters and wedges; we are missing out on sales for our golf shop. We carry 30-40 putters a year
in all areas of the golf business.
ompeting with non professionals for the same market.
proper clubs in their handsafter a club fitting session. They also can seethe differnece in ball flight as changesare being recommended. Feed
ease the bottom line of the golf shop.
m the competition.
all players don't swing one bat, why do golf super stores sell the same set of clubs to every golfer?
have had generally positive results.
nd the student can see ball flight. Verses fitting in a building with a launch monitor and no ball flight.Thanks,Rod Thompson, PGA301-320-36
s! It also gives an instructor/fitter another angle of credibility.
is quilified even after training and time in the trenches to fit with accuracy.
roperly the ball flight laws do not apply and you are not getting accurate reliable feedback. If a golf club fits you, the more you practice the be
includes not only properly fitted clubs, but the correct set composition to best fit their game.
Great Golf Professioanls have always done this within the scope of what was available.
s the retail shop is located off site and I have no ownership.
at otherwise is going to Nevada Bob's.
to educate our clientele not only on the benefits of fitting but also how technology allows us to maximize the physics of the swing when clubfi
nly a couplw per year.
o year, & results I can count on; not just create the latest fad. Titleist, Mizuno, Ping all demonstrate this. Manufacturers that sell direct to co
all on you in the fall take your orders and then not see them until next year. Also, company's should not over stock you with merchandise if th
technology you can not hide inferior product from the consumer. Also a brand that has equipment for a vast array of players.
range of products for the 32 handicap to the 2 handicap.* A local sales rep you trust who helps you out.* Price.* What is new and who has
ut it's actually a over hyped stock program.
s titleist for lower handicaps and the best golf ball in the market
many golfers want to swing (stiff) shafts.. about 40% of golfers need these shafts maybe..
t. This allows me to know exactly how well the product works. With this information, and because I love the product so much, I tend to recco
umer demand/awareness.
manufacturers.
but their total package outweighs them all. Not to mention they are always on the cutting edge of technology with strong advertising campaig
es. They also make the technology of "Trackman" more available through demo days or sale rep customer service.
er.....#1 driver.....it might be the biggest no brainer in the history of golf....why PGA professionals don't stock this is mind boggling....
bers (seniors). Chose Nike because they ahve a good price point, and have improved their product. I believe that Titliest also has a great pro
nsive overall program. VERY reliable on clubs being delivered in a timley manner. Also VERY accomodating in suppling demos and sending
ent iron. Marketing has been good.
s when we need them.
st. offers a wide verity of clubs accessiories etc. Marketing is top noch. Customer service is helpful.
m Sales Reps....inside and outside.Quality of product.
essional, if you don't have the latest most popular products, your members are going elsewhere to get it.
ble if the companies support us by shipping product quickly. The member is willing to wait a week or 10 days but beyond that they will go with
alism and conduct of sales rep.
bilities to increase my margins
em quickly, it is not a problem any longer.
dies to sell clubs on demo day and all throughtout the year with their fitting cart.
ng system a must for ease of use and accuracy #3 Dealing with companies that support the green grass Pro is vital-- I rank H/G #1, Ping #2
ortant to me as the first two. a committed sales rep will MAKE sales happen and will be on top of every request. there's nothing worse than n
buy in
that can fit in the golf shop generates a lot of buzz when members are in the shop looking around.
oduct. The sales reps play a very big part in choices also.
anufacturer, Market share in the industry (provedn good seller), Relationship with Sales Rep & service given to the Acct. consistently.
eat partnership with them. And they happen to have some of the best R&D and quility equipment I can be proud to sell to my members
hrough advertising.
ons (shafts, lie, loft, grips, etc)
he retail price.
warrenty on all clubs. Spiff program for fitters.
ayer as well as a football player maybe into 11 degrees upright angles. Then again I can fit someone like myself into 7 degrees flat lie angles
performance producing research results
making sure we are not over stocked. The vendor has inovative and fresh products.
oduct, thier pricing and thier distribution policies. Not only is thier product good but I can make money selling it. I can't say that about many
d on quality, service and other variables. I fit each golfer based on what is best for them.
. Titleist and Ping understand that and strive for a team effort and provide the tools/support to make that happen.
eir products as well as high service level.
at club for the average player
om the most demanding players. Ping has pioneered custom fitting and is very strong as well.
been making some of the best equipment for many years now. The components are easy to use, however; I don't believe the cart design is
essional and personal relationship with the staff at our resort and support us with whatever we need. Top notch Company.
and improve. The color coding system. They were using the Pingman long ago for launch conditions. Which has everyone else using launch
ng, whereas other manufactures, it's all about selling product.
rmade this year and my sales are up due to the fact they do such a good job on advertising that my members are coming to me because of t
T. INSIDE SALE STAFF NEEDS TO BE STRONG ALSO
sents what I want in a golf company.
ms. I would just like manufacturers to be aware that not all shops are equal, but would like to offer equal services.
and pricing to be competative with the non green grass accounts.I can use my profesional experience and develop a continuing relationship
anies charge extra when you more than 1 inch in length and 3 or 4 extra wraps on the grip.
service and great support.
ry very fast. I also enjoy dealing with Ping and Titleist for the same reasons
ct, the people who represent the company, the timely manner in customer service, and their many options for custom fittings.
It goes a long way with our membership.
p program and consistently can get me custom fitted products in under a week. Henry Griffitts is that company
years. I was part of a "Titleist Fitting team" in Atlanta. When I moved to Orlando and was looking for help teaching my Fitting classes for th
ost flexable with fitting options and allows us to get them quick and send back if not right.
amily. Good outside sales reps are key. The harder they work for me, the more likely I will find a way to sell their product.
ken care of all needs for my members and myself. Visit area often, have demo days, and fix problems if they arise.
ence developed through the years in the golf business and are allways looking to inprove.
er then another. My job is to fit, not sell a brand. I need to keep bias out of the equation uless asked specifically what I like. This way, the m
Most important to me is working with a company that either grinds their club heads to weight or uses a weight port system when clubs of diffe
product then have the same manufacturer launch a similar product several times throughout the year.
s not introducing a new line everytime you turn around. I don't want to have to deal with a different salse gimmick twice a year. I'm going to de
d. In my opinion they are the best fit, best built golf clubs in the industry. I've tried other fitting systems but they all seem to get into fitting for t
fit a good majority of our customer.
who is number one between Callaway and TaylorMade is untollerable; I have lost respect for these companies. I appreciate companies that
everyone else is doing it. Key for me is attention to detail for the average consumer. Manufacturer needs to provide quality and options - eve
ent golf equipment.
d of year product
not involved with GRP.
don't appreciate seeing a relatively recent product on off-course retailers' shelves at prices at or below my/our cost just a few months after we
one else. Strong dislike for Titleist and how they do business
oduct is very quick.
her manufacturers promise this every year, and every year they fail. They should be embarrassed to tell pga professionals that we are their p
major manufactures are in every shop on every corner.
rand preference, I would still put the Mizuno Fitting Clubs in his hand!
at products made in Japan and not China.
n any other club manufacturer.
membership.
er rep for my area.
with the equipment I needed. They supply the best training at the section level through seminars and they don't have their equipment on a re
the largest variety of shafts for all their heads.
ders, they are always correct and timely.
OMEONE ORDERS A NEW SET OF IRONS OR CLUB THEY WANT IT RIGHT AWAY, SO THE SOONER IT GETS TO ME THE BETTER
our members want to purchase.
other mfg's because of their service and attitude about the customer being right.
players of all levels. Marketing support. Name recognition and brand loyalty in the marketplace. Personal experience.
. I can use my influence to change a customers mind and put them in a Great Callaway product that performs.
with all the companies to get my members in what they like and what's best for their game.
good fitters. The also have fantastic equipment.
ght forward and do not change very often. slower product introduction gives it more merrit to me and the consumer. It is hard to sell someth
ey protect the price of there clubs and have an excellent product
ntity of models. Turnaround is fast, warranty work is fast, and all sales reps, both in and out of house are knowledgeable. Price is not negot
, it was a close call between Mizuno and Ping. Mizuno, has a real winner in the iron fitting club and makes it simple to make a proper shaft se
of the easiest to work with.
ifics and get the best fitted clubs for the player.
n any other brand.
g program is outstanding. I can offer service and measurement for our customers and assist them in being fit. I do same for cobra, titleist, a
heir corporate offices.
d of orders. Their product cycle is much better than some other companies--they don't come out with something new every 6-9 months.
o purchase it for.
roduct popularity.
Product availability and speed of arrival. The representative and the company play a huge role with customer service. If the company is har
r over the phone, personal service from sales rep and company reputation.
elivering the finished product.
ments efficiency with invoicing and credits. Phone system at the company in respect to talking with a person rather than recorder and numero
any that consistently hits our specs to within a half of a degree.
ustomer service
ipped 2 day air.
getting a fitting cart, and working with me to maintain proper inventory levels.
m fit product quickly.
EQUENCY, SWING WEIGHT,OVERALL WEIGHT ETC.
work with and stock. Companies that bring new product out just to flood the market with "gimmicky" designs, or features just to have their br
ur fitting partners based on who we can trust and know will stand behind their product and provide us with the continuing education to a bette
ry POS Callaway and Taylor product I've had to send back or wasn't what it said it was, or had a rattle in the shaft, etc...
g with margin.
personal feelings about all of these factors.
u make them money or have large accounts.
ncy in receiving special orders * Quality/Performance of Product * Quality of Fitting Experience * Profit Margins
s their sku's way to frequently. Hard to constantly update carts and inventory too many sku's to create loyalty.
re this week because the company told me that, then they better deliver when they say. This makes the customer way more likely to buy clu
s specifications.
offering custom fitting in your best lines is important, but I always tell customers I can fit a person and they can choose the vendor they want.
a finger on the pulse of my operation and from their field representive to the marketing I am always put first.
we are exclusively taylormade and therefore find it easier to get discounts.
e. They make solid equipment and with the advancement in their fitting cart, it is a great dog and pony show to prove to the member exactly
e necessary loft and lies and varible shaft lengths.
also in fitting carts.
b in the golfers hand.
f, and sales rep.
acturers. The attitude of "How can we help you as a professional?" is very clearly defined with our relationship. From sales rep to inside sale
the specs, as well as timely delivery is crucial
se the fitting systems, so they need to be as simple as possible.
s of product lines make inventory obsolete and hurt margins. More product to sell to compensate for product markdowns does not fix the inv
ay equipment, and wwe feel that it is important to offer that from a business and service standpoint.
e teaching staff and have very little impulse buys like the mega stores. We do carry some product that we use to a fit. However we find the
st. Cobra can fill in all of the other gaps well. Bottom line, we fit to our membership's playing and intererst levels.
their product with sale price minimums.
t a club manufacturer.
have technology that I can sell as an asset to the customer.
for consistant profit margins.
at. He is able to work with us to give a product to the person that we are fitting something to demo in a timely manner. Also, the company do
e prepared for the Demo Days.
e business and he will not let me stock a product that will not sell in my market. The support he and the company give me with the Callaway
provided to us allow us to take care of our members needs in a professional and effective matter.
need to make my customers satisfied.
n pretty good. No reason someone else couldn't be better.
ducing the equipment that I fit my students.
aken care of without any issues.
quipment to put the players into the right clubs - then being consistant witht the flex theat is in demo clubs and what comes out of the produc
(which can range from online services, return product, and demo packages, etc.). I don't feel that there is a #1 reason to work with a specific
been for many years. Our customers want to play what the Pros play.
pment business speaks for itself.
way you ordered it.
om year to year. It promotes the basic needs of the average golfer and gives them instant feedback. Then professionals can do the rest with
s are easy to switch in and out, they help make the process quick.
b for women golfers as well.
woods, and wedges with Bob Vokey
would use heads that would make the same weight as the club they get. Titleist hold back is woods don't sell. Ping system is good , but pro
inners,many manufacturers concentrate to much on just the beginnig players and leave out the progressing players.
never took care of the club pro.
r the better player. They take the time to train PGA members and I was honored to be on a team for Titleist that taught other professionals t
ck off or copy products; using Swing Science allows me to offer original quality equipment.
Focusing on one or a few companies allows you to better understand all of their products and technologies.
laying and they have to have it.
rtunities for my staff, quality of products.
. If the customer does not want Titleist or is a player that should not use that brand, I will always go next to Ping. I feel that Ping will fit almost
staff and the fitting systems and continueing education oppourtunits for us.
to offer multiple manufacturers fitting carts to give out members as many options as possible.
ine, shoes, balls, custom gloves. Nike offers everything that we need to stock
ey to our success, and theirs.
ustom fitting program.
rs. Allowing us to tour their facility and offering Demo days at our facility as well as accomodating our members if they would like to tour the f
ws us be more percise in our fittings. Our rep (Kim Backus) has also given us a vector to use anytime that stays at our facility. Once we fit a
ecause the market is decreasing. They tend to service accounts more frequently. It also helps if they offer multiple merchandise both in hard
e-think that as Titleist is our main concern. Small shops are not able to spend a lot for these fitting systems and sometime manufactures wa
very loyal to the reps who have our best interest in mind. We stand behind the products we sell and expect the same from the compnanies w
we can not bring in every club company so we have to decide which companies we will be able to sell. With that we have decided that Ping,
e us specific shipping.
y of options for golfers of all skill levels.
he company reputable and will they stand behind their product?3) Can the company deliver goods in a timely manner and adhere to quoted
and because they provide great margins and because not many on or off course shops carry their product.
sales force and the strong brand. I have had success bringing in other vendors for specialized one on one fittings, particularly Mizuno.
has to be there to compensate correctly for time spent with client. Many club makers are discounting the knowledge of the PGA fitter/pro by
es are VERY important BALL FLIGHT IS ESSENTIAL!!!!
aige between club and balanced swing motion. Emphasize the necessity to see ball flight.
PROFESSIONAL TO HAVE THEIR CLUBS CUSTOM FIT, JUST LIKE THE PRO'S.
e customer isnt satisfied then he thinks badly of the vendor and not the fitter, so be flexable.
ce of fitted clubs.
or the potential sale.
roper fitting clubs. In my area we need all graphite shafts, ladies senior and regular flexes.
d them back to get adjusted.
ng they have to offer, hard to carry all the clubs and this would help
and is easy to keep track of.
ue for your money
taff that is well trained in using that technology
dly and relavant.
stomer comes in and his initial opinion is supported at the golf shop, his confidence goes up.
le to the masses. Most golfers @ resorts and muni's don't have as good an opportunity to be fit by a PGA professional as would a private cl
get it because it is a "ladies" flex and some odd color. Same goes for young males who are moving from junior clubs to the next flex "ladies"
d drivers. Continue to offer continuing education on all new shaft options both stock and upgrades as new equipment is integrated to the car
than being choked with inventory. all clubs should be custom fit.
y less. Very few of my members can pay more that that for one club. I understand technology but you can not price yourself out of the mark
g you in $20K+ in sales year in and year out and have proven themselves to you, isn't the cost of the fitting cart something the manufacturer c
s and manufacturers!
e courses have been great.
Bring the shaft manufacturers into it so that a golf shop could have 6,8, even 10 diferent manufacturer heads to match with however many dif
purchase plan from the manufacturer really helps in getting clubs into player's hands.
ods of time, so new equipment is not coming out so quickly. The market is extremly saturated with all the equipment. Stock equipment becom
back 40% of your stock in demo and then order the custom fit clubs does not make sense. If I am selling cusotm fit clubs, why do I need $10
ore important operators.
he best for woods
nt. The only people fitting equipment should be teachers
increase price.
he person properly.
s still satisfied with them.
ou aren't a huge account then you may not get the chance to have good fitting equipment even if you want to. The also need to be more info
mer service side. They need to be better equiped to help us help them.
product, and the fitting cart have not been updated. They seem to be the last order of business with all of the manufacturers.
en the fitting process can begin.
f you have a solid consumer base and a proven sales record you get taken care of.
n individual. The ones that have more options tend to be more expensive, that's tougher now days for some facilities with the economy being
ve that particular demo available at their facility.
ub makers everything on site to deliver product,
more resources to get odds and ends things that do not come around very often
n a thoughtful manner.
g it should take. They just market to go get fit. But the quality of a fitting is different across the board.
have to commit to the process and learn the various fitting skills, and promote it to our customers. I believe most major companies are proa
e with other fitting carts because they just are not as good as the Ping. It is also harder to sell custom fit clubs when you have 4 sets of stock
RATOR GETS CAUGHT WITH OUT DATED EQUIP THAT SHOWS UP IN THE MAGAZINES & INTERNET CHEAPER THAN WHAT WE P
uch I sold before. Now I have a hard time getting the service I once did, thier loss.
ne iron for the advanced player with low handicaps, 2 middle handicap sets and one high handicap set. This will save time during fitting and
les. But it's very difficult to sell equipment without demo clubs. They want me to sell before they give me the equipment, and I can't sell witho
mos. I would also like to see more options for ladies. I am director of a ladies league, but in order for the ladies to get new equipment in han
re clubs. Right now you have to select a company cart, and to carry 10 carts is impractical. But if the companies all got together and created
ar to what Ping does with the smaller fitting version at No Charge. Financialy it is difficult to have clubs from everyone.
hould feel their club is sound to not be afraid of competition.
at no cost (or very minimal cost) without always trying to tie them to minimum orders for sale. We want potential buyers to try clubs with vari
Buy two and get one at 40% off doesnt help if these clubs sit on the shelf while you custom fit many of the same sets at regular price.
ange to accomodate the new shafts.
the proper shafts the player should have
a $350.00 driver to be charge and extra $100.00 to $250.00 for a shaft.
om fit properly.
d be able to design a cart that fits their customer base, especially at a private club where you have more of a captuerd audiance.
nt shafts we use to help custom fit someone but there are so many more out there.
our cart and be able to accurately fit more players.
ou could sell their product better.
ny companies base allocation of fit carts to their best accounts costing their lower tier accounts sales.
give you a $50 discount on the first 20 units you sell whatever cost or unit combination the professional could then get free.
that you need a different club than the tour professionals, they don't necessarily offer the options. Quality control in terms of loft, flex and lie
s with no charge.
ut not necessarily the benefits of custom club fitting. A prime time commercial during a major golf tournament would be viewed by a huge au
golf staff so the staff knows why they are in a particular club and what is does for them. This will help the staff become more knowledgeable.
fitter sells very little from pre-ordered stock and the inventory kills us especially when models change so often.
ofessional through fitting. I don't charge extra for club fitting.
fitting for first timers on a budget.
buying decisions.
ore, everything is completely custom
else is introduced.
too little sidespin feedback
as well, and putters
r matrix. Fitting often leads to a customer needing special shafts versus a stock set that you may have purchased that sits on the shelf until
this market if the consumer can not try it before they buy.
t optimizer. I believe that this really helped us fit the customer properly to Mizuno. Other manufacturers could come in and give us a hands o
we are trained beeter.
closely with the various manufacturers. Our members trust our judgement and are not swayed only by sales pitches or gimmicks.
hen everyone push on the "sell in" and the golf professionals need help with the year end clean up.
s, fitting professionals can now take those monies and augment the fitting service with advanced technology and facilities. Knowing the com
are PGA Members.
don't have the components of the product they want to buy (Callaway). Support their accounts with effective national advertising campaigns
chnology would also be key in selling golf clubs.
no real way to sell them. I want to be able to provide my members with a putter that has the right loft and lie. I want to be able to fine tune we
e time to properly fit these clubs, golf scores would go down.
single clubfitting variable you are fitting for.
s, etc.) to fit your customers.
hafts present compared to others, etc. Individual product knowledge basically to golf shops that use fitting systems.
only way to go. It may put the discounter's out of business so they may not go for it. It's worth a try.
ines that are selling the equipment. I think they are missing the mark on their ads.
trajectory. Quit skimping on shafts.
larger life cycles of products
mes out and then the old model will be marked down. It really kills retail.
. Let the chains handle ready made but improperly fit clubs.
our Demo Day business has gone down dramatically since.
hit they won't buy it. for me to pay for endless demo equipment even at a discount makes it impossible to show a profit at the end of the yea
s to figure it all out.
bs the same day is hard to beat.
mer's can get the same or similar treatment from their PGA professional.
of the technology and such. Keep it impact tape and boards on every cart.
ay/hybrid offerings.
nies could at least provide a few clubs to use to demo and fit with.
n financially succesful and we are trying to take the demo days to gain interest and lead into more specific fitting days
nswer and wants it right then
et wear out. They just don't think about the grip until it is slick and they can't hold onto the club.
and are expensive to replace
ght and allow the player to get the most out of their set. If the grips are fit incorrectly, the player will either release the club to much or not eno
y if they have one less that 5 yrs old. The $8-15 grips my costs is a hard sell.
change what the manufacture put on them.
t in mind, I do not put a lot of stock into custom fitting grips. I allow that to be a preference.
ull Cord or Golf Pride Multi-Compound grips.
number 1 grip requested.
pping--they prefer Golf Pride
e unaware of this option.
different grips may have. They do like soft grips, even though good players don't like them.
more Lamkin than Golf Pride.
y, they like the look
grip options at all.
. We try to give them 3-5 options and let them feel them and allow them to make the choice that they believe is best suited to them. Right n
our customers go with Golf Pride
ze 12 even if it was just once or twice a year. Every person should get fit. From the true begginer to the professional.
E BALL FLY THROUGH THE AIR. CJBJ
ase the equipment.
and then finding out it doesn't have tires. You want to offer game improvement and bring joy to their game. Fitting clubs for an individual is t
itts education and expertise in club fitting. For over 23 years my expertise in club fitting is due to many PGA Golf Professionals that use Hen
We carry 30-40 putters a year and 25-40 wedges a year yet we don't fit this particular aspect of the game. We need to do better!!
e being recommended. Feed back from the member being custom fitted also helps the repoire with the PGA professional and the client. It's
Thompson, PGA301-320-3605rtprogolf@aol.com
the more you practice the better you will strike the ball. Equipment effects motion. The best training aid is a properly fit golf club. Every club i
sics of the swing when clubfitting.
facturers that sell direct to consumer go down flagpole as fast as went up(TMade/Callw); support green grass that supported you.
ck you with merchandise if they do they should work with us.
ray of players.
.* What is new and who has it.* Does that company have a full line up from Gloves to Balls to clubs. If so that helps.
oduct so much, I tend to reccomend the manufacturer that I use and am most familiar with.
th strong advertising campaigns.
is mind boggling....
at Titliest also has a great product, but their clubs are better suited to a younger clientele.
uppling demos and sending in demos on a short term loaner basis for a certain club we may not have in stock for customer to try.
t beyond that they will go with somebody else.
vital-- I rank H/G #1, Ping #2
there's nothing worse than not having the help of your rep.
he Acct. consistently.
to sell to my members
f into 7 degrees flat lie angles. shafts, length, grip size, shaft flex, head design, offset, tour head, open, close, and set make-up.
. I can't say that about many manufacturers.
on't believe the cart design is particularly good. They don't give you a place to write down information for the fitting.
s everyone else using launch monitors now. And wedge fitting with their grinding system. And they do it for anyone. Not just Tour Players.
e coming to me because of them.
elop a continuing relationship with my members and their guests.
stom fittings.
ching my Fitting classes for the college, Titleist was there. Over the years thier team of inside support and sales staff are great.
y what I like. This way, the member is fit properly and chooses what they like the most.
rt system when clubs of different lengths are ordered. I do not want a club that has been weighted down the shaft into the hosel.
k twice a year. I'm going to deal with the companies that give the military the best deal.
ll seem to get into fitting for the wrong reasons. Henry-Griffitts helps people play better golf period.
I appreciate companies that understand the "front line" where their product is being sold and focus on the end result, the customer.
vide quality and options - even if it's not on the menu.
ost just a few months after we get the product).
fessionals that we are their priority.
have their equipment on a revolving door like other manufacturers.
GETS TO ME THE BETTER. SECOND WOULD BE THE ORDERING PROCESS, THEY NEED TO BE HELPFUL AND KNOWLEGEABLE
mer. It is hard to sell something one month that looses half its value the next.
edgeable. Price is not negotable.
ple to make a proper shaft selection - probabaly the hardest part of club fitting.
I do same for cobra, titleist, and mizuno.
g new every 6-9 months.
ervice. If the company is hard to deal with then I will pass and deal with a company that values my business.
er than recorder and numerous phone extensions.
features just to have their brand in print are alienating many golfers. True preformance is key to future sales.
ontinuing education to a better job. We choose partners for a long term relationship to be beneficial to our members and our staff.
Margins
er way more likely to buy clubs from us if we do what we promise!
hoose the vendor they want. These companies also offer good staff agreements to their fitting accounts.
prove to the member exactly which shaft he should be playing.
From sales rep to inside sales it has always been the best.
arkdowns does not fix the inventory problem.
o a fit. However we find the standards fit a small percentage of our customers. We rarely have a dissatisfied fit.
anner. Also, the company does not charge us like others do to have the demo cart in our facility.
ny give me with the Callaway brad make them #1 in my book
what comes out of the production line once ordered
reason to work with a specific manufacturer, there are many variables to consider to run a successful operation.
essionals can do the rest with instruction on the fundamentals of the swing.
Ping system is good , but product is the best on market. we sell 60% ping and 35 titleist .. other fill in.
t taught other professionals the art of custom fitting.
I feel that Ping will fit almost all other golfers and I did go through the Ping fitting and factory years ago.
if they would like to tour the factory and get fit using the 'Matt' system.
at our facility. Once we fit an individual, they can even take the equipment out on the course to try.
ple merchandise both in hard and soft goods.
sometime manufactures want $2000-$2500 for a fitting system when we have to sell 12-14 sets to just break even with that cost.
same from the compnanies we deal with.
t we have decided that Ping, Callaway, and Taylormade are the three best for us to sell.
anner and adhere to quoted ship dates?
gs, particularly Mizuno.
edge of the PGA fitter/pro by allowing their product to be sold at huge discounts on the internet.
essional as would a private club member.
clubs to the next flex "ladies".
pment is integrated to the cart.
price yourself out of the market.
something the manufacturer can pick up??
match with however many different shaft options.
ment. Stock equipment becomes obsolete before you have a chance to sell, and then you are stuck with high cost low margin merch.
m fit clubs, why do I need $10,000 of stock plus demos at a small private facility. Some manufacturer's opening orders are too much.
he also need to be more informative about what items may be backordered so we can communicate with our customer better.
ilities with the economy being in the condition that it's in.
ost major companies are proactive and offer tremednous custom departments with great product and support.
when you have 4 sets of stock clubs in the shop that you want to get rid of.
HEAPER THAN WHAT WE PAID FOR IT. MAKES THE SMALL RETAILER LOOK LIKE THEY ARE BANDITS
l save time during fitting and the consumer would know what he should be playing. Afterall it is the shaft that matters most
uipment, and I can't sell without it. 100% of my custom club sales are from my two fitting carts.
s to get new equipment in hand; they have to wait for the annual demo days.
s all got together and created heads with a universal attachment device, we could get heads from 20 vendors maintain a shaft cart
al buyers to try clubs with various characteristics and it helps to have a selection available.
sets at regular price.
ptuerd audiance.
hen get free.
ol in terms of loft, flex and lie angle needs to be more consistent also.
would be viewed by a huge audience.
come more knowledgeable.
ed that sits on the shelf until you find that customer that is not interested in a fitted set of clubs.
ome in and give us a hands on demonstration of their fitting equipment.
ches or gimmicks.
d facilities. Knowing the company is that much behind their products gives the fitting professional incentive/confidence in manufacturer
tional advertising campaigns.
want to be able to fine tune wedges for customers.
a profit at the end of the year. i know it is tough for the manufacturers as well but access to more demos at cheaper prices.
e the club to much or not enough. By adjusting only the grip, the player can hit cuts and draws on command by allowing the hands to slow or
best suited to them. Right now our most requested grips would be the Golf Pride MultiCompound standard and Winn X7.
ing clubs for an individual is the only option, word off mouth is still the #1 form of sales, fitting gives the PGA Professional that edge.Jason W
lf Professionals that use Henry-Griffitts. The other companies are finally catching on but have limited variable due to mass production.
eed to do better!!
ofessional and the client. It's a win win situation.
perly fit golf club. Every club in your set should be fit to you. A properly fit golf club will reward your best, most balanced motion. Reward your
hat supported you.
helps.
or customer to try.
nd set make-up.
one. Not just Tour Players.
s staff are great.
ft into the hosel.
result, the customer.
FUL AND KNOWLEGEABLE.
bers and our staff.
ven with that cost.
ost low margin merch.
orders are too much.
ustomer better.
aintain a shaft cart
dence in manufacturer
heaper prices.
allowing the hands to slow or speed the hands through the impact zone...
ofessional that edge.Jason West
ue to mass production.
alanced motion. Reward your best motion
