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Automotive ICEM Style customer presentation - CATIA - Portfolio

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					ICEM Style presentation <date> & <company>
<name> & <title>




                        introduction & overview
Agenda for <date> & <company>


1. Introduction to ICEM Style
2. Current design workflows and processes
3. Where does ICEM Style fit?
4. Key features of ICEM Style
5. ICEM Style demonstration
6. Questions and answers
What is ICEM Style?


ICEM Style is the first concept tool to offer tools usually found in
niche visualisation solutions and traditional design software

Style allows designers and stylists to quickly create and visualise designs
and then iterate this design data further downstream into the Class A
modelling phase

A product developed for designers by designers :
           - Supporting all current workflows
           - Offering: Design orientated sketching tools
                        One button surfacing
                        Advanced visualisation
                        Simplified internal workflows
                        Data integrity

Allowing designers to be creative and unconstrained within Style whilst
surface engineers and downstream departments can work on the same
data in a structured manner, both feeling comfortable with their own tools
And their own environment
Workflow and processes within product development


Consider the 2 principal methodologies :

1.   Clay Model based
     •    Initial concept sketches
     •    ¼ scale clay models
     •    Full size clay
     •    Design review
     •    Digitisation
     •    Class ‘A’ surface generation
     •    Iterations
     •    Engineering Construction
                        Current Process- clay based model




                                Full size clay
                                                                                                           Iterations
       ¼ scale clays
                                                      Digitising

                                                                                        Body Engineering                     UG
Sketched themes
                                                            ICEM Surf                                                   Catia V5
                                                                                        ICEM Surf
                                                                                          ICEM PDM
                                      Design review
                                                                                                                             ProE

                              Iterations
                                                                                                                        Rework


                       Concept & Surface Definition




                                      Company Body Metal Design and Manufacturing Process
Workflow and processes within product development


Consider the 2 principal methodologies :

2.   CAS based
     •   Initial concept sketches
     •   CAS Modelling 3D wireframe
     •   CAS concept surface generation
     •   Class ‘A’ surface generation
     •   Design review
     •   Iterations
     •   Engineering Construction
                         Current Process- CAS based




                                    Alias/CDRS                                                              Iterations
  Concept 4
                                                        Rework
                                                                                         Body Engineering                     UG
Concept 3                                                                                                                           Unigraphics
                                                             ICEM Surf                                                   Catia V5
            Concept 1                                                                    ICEM Surf
                                                                                           ICEM PDM
                                       Digital review
                                                                                                                              ProE
   Concept 2
                                                                                                                 Rework
                               Iterations



                        Concept & Surface Definition




                                       Company Body Metal Design and Manufacturing Process
Conclusion


•ICEM Surf is the consistent component regardless of process

•There are inherent weaknesses in the transition between the early
 concept and Class A phases
            - Reworking of concept surfaces
            - loss of data integrity

•There is a lack of data integration between the Class A phase and the
 downstream user.
            - Manual re-working after design iteration
ICEM Style
What is ICEM Style?


ICEM Style is the first concept tool to offer tools usually found in
niche visualisation solutions and traditional design software

Style allows designers and stylists to quickly create and visualise designs
and then iterate this design data further downstream into the Class A
modelling phase

A product developed for designers by designers :
           - Supporting all current workflows
           - Offering: Design orientated sketching tools
                        One button surfacing
                        Advanced visualisation
                        Simplified internal workflows
                        Data integrity

Allowing designers to be creative and unconstrained within Style whilst
surface engineers and downstream departments can work on the same
data in a structured manner, both feeling comfortable with their own tools
And their own environment
Key messages of ICEM Style


Style is based on the new ICEM DB database, which supports
‘intelligent geometry’ and is 100% compatible with all ICEM products

Ensuring a concurrent design process, maintaining design intent, and
allows design iterations and virtual try-outs at a much earlier stage in the
process thus avoiding costly re-working

Ease of use- enables new and novice users to build quick geometry with
tools that suit designer’s workflow and needs- ideal for casual users

Begin to speed up the concept digital design process

Curve sketching and digital Taping tools for 2D and 3D work

Quick Surfacing tools to create surface with one button press

Ground breaking real time and static visualisation capability as standard

Customisable and preset ‘modelling’ modes for different workflows
               Positioning of ICEM Style




             Concept 1                                                                            Iterations


                Concept 2                                                                                           UG
                                                                               Body Engineering
ICEM Style
                 Concept 3
                                                   ICEM Surf                   ICEM Surf                       Catia V5
              Concept 4                                                          ICEM PDM
                                         Digital review
                                                                                                                    ProE

                     Iterations

                                                                                                   Intelligence
              Concept & Surface Definition




                             Company Body Metal Design and Manufacturing Process
ICEM Style


Style will has been designed for two distinct strategies

Style as an integrated product sitting at the front end of the design process
alongside ICEM Surf in the major automotive OEM’s

As a stand alone product in smaller design houses, industrial and
consumer goods sectors
ICEM Style Features
                Designed for causal usage




                                                                                       Intuitive GUI and HCI
                                                                                       Intuitive icons guide the user to the correct tool for the job. Curve
                                                                                       Sketching tools allow the user to draw curves as if they were pen
                                                                                       Strokes and save favourite brushes. 3D tape allows taping up of
                                                                                       2D sketch work and on 3D geometry- reducing ambiguity




Bezier based curve, surface and facet modelling
       Industry standard Bezier geometry approach to curve and
       surface based modelling. Ensure freedom and flexibility of
    modelling approach. Combined with renowned facet modelling
                                                      capability




                                                                    Quick importation of images
                                                                    Style allows the designer to quickly import images from which to create
                                                                    Geometry, from a quick start up screen to easy ‘background’ image tools
                                                                    ICEM is working closely with Adobe for tight integration with the digital
                                                                    Sketching tools of choice for designers
               Intuitive modelling tools

                                    2D and 3D Digital tape               Curve, surface or facet based modelling
                  Digital tape allows the designer to mark up 2D or      Based on the Unified Modelling Kernel, Style offers the features and functionality
            3D data and create ‘big’ sweeps or curves on screen or       of UM in a more intuitive manner. Allowing true multi-discipline modelling
                                       On a Powerwall in the Studio




                                     3D Painting capability
                        The ability to draw on 3D models is included
                       based on the Digital Tape it ensures that any
                      data (scan/fact) can be drawn. Designers can
                         make alteration to RTR ‘stacks’ in real time




                                      Quick Surfacing tools
                   ICEM Quick surfacing tools are included to allow
           designers to quickly drape surfaces over curve networks
        This is the first proper use of such tools in any concept tool            Bezier surfaces
      Subsets of ICEM class leading surface tools are also included               Bezier geometry is the underlying maths of Style
enabling designer to create high quality geometry quickly and easily              but NURBS or other poly data can be created if needs
                                                                                  be. Nurbs offers flexibility for concept work
            Ground breaking real time visualisation capabilities




                                                                          Visualisation Studios
                                                                    Pull down studios allow designer to
                                                                         drop models and assign preset
                                                                     variables to their models. Enables
                                                                  easy rendering and viz studio set ups
                                  Photo Real Shading                      and consistent eval rooms for
Standard industry leading Real Time tools allow ICEM Style to                           concept models
            handle and visualise photo real impressions of the
                                            digital design data




                                      Concept shading
        The first implementation of non photo real rendering in
       ICEM Style Enables designers to get a better emotional
                                  feeling for concept geometry
State of the art static rendering capabilities




                                            Global illumination
                                            Fist implementation of Radiosity rendering at a concept
                                            level. This technique offers superior quality and imagery
                                            for more photo-realistic renderings of interiors and exteriors




                                            Raytrace rendering
                                            Lightworks based industry standard Raytrace
                                            rendering engine. This offers fast processing speed with
                                            the quality usually found in more complex and expensive
                                            packages
Concept design with Style
Photo realistic modelling in Style
Digital tape mark up in Style
ICEM Style demonstration by <name>
ICEM Style Product Advisory Council




Consult with users and managers and identify areas of lacking in their process
Build upon the reputation that ICEM has in the industry
Work with them to develop new tools for their current and future processes
Gather more impetus with early adopters and pre-committal stages and programs
             Customer comments so far




  ‘Using Surf and Style in the way you have shown will totally change our design process’

 ‘Alias Studio tools is effectively dead- we want to use Surf and Style through the whole process’

 ‘CAID tools haven’t changed for 15 years- if ICEM Style does what it says we will buy it’

‘We are sick of paying our Alias maintenance for Alias to develop tools they think we need’

‘Alias models are a real problem- when we get them from Studio we have to re-model from scratch’
ICEM Style conclusions


ICEM Style is the first concept tool to offer tools usually found in
niche visualisation solutions and traditional design software

Style allows designers and stylists to quickly create and visualise designs
and then iterate this design data further downstream into the Class A
modelling phase

Style is based on the new ICEM DB database, designed for integration
into customers’ PLM processes and CAD/CAM systems.

Allowing designers to be creative and unconstrained within Style whilst
surface engineers and downstream departments can work on the same
data in a structured manner, both feeling comfortable with their own tools
and their own environment

Enables earlier visibility of design in downstream engineering processes

ICEM Style enables design to become the key differentiator our customers
need in today’s highly competitive market place
ICEM Style presentation <date> & <company>
<name> & <title>

				
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posted:3/29/2011
language:English
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