Defining the Scope of a SOCIAL MEDIA | MARKETING CAMPAIGN
This document contains a high level strategy for implementing social media marketing.
Methodology:
Your Social Media Campaign will incorporate four different steps:
1. Requirement Phase
2. Research Phase
3. Implementation Phase
4. Monitoring and Operation Phase
vincent medina
310 251 9728 Requirement Phase:
vincent@artfulmind.biz Goals & expectations to be clearly defined and agreed upon to plan social media campaign.
Research Phase:
Research Phase will involve finding the facts & figures around the business then use them to
understand & create the appeal/value of the content needed to be generated.
Summary:
The research phase will also involve finding probable competitors in local social media
campaigns then monitoring their activities.
Define Goals Implementation Phase:
Once the research work is complete, the implementation phase with start. The implementa-
tion will start by creating social profiles across major networking sites.
Select Social Media Sites
1. Writing and /or data mining blog post on daily basis.
2. Promoting the articles in social bookmarking and social networking sites.
3. Engaging with fan base via Twitter with relevant content(multi-media).
4. Setting up distribution channels across networking sites to send effective messages.
Create Accounts
5. Efficiently feeding data to Social Network/system (hourly fee).
6. Plan | Execute Community PR Events
Monitoring & Operation Phase:
Create Keyword Taglines
1. Setting up the system with strategic keywords to get prospects to thoughtful web presence.
2. Tracking the traffic of the website & comparing the activities.
Pilot Blog
3. This social media campaign will have attainable and tactical goals.
Some of the fundamental and tactical goals of campaign are...
Add Content • Building buzz and conversation.
• Manage| Execute Community PR Events
• Increase the traffic to the web presence.
• Increase the fan following in Facebook | Twitter | YouTube.
Marketing Cost related to these tasks, paid week prior to work:
$350 first week - Require | Research | Implmentation (7 units begins) +
Maintenance $350 2nd week - Require | Research | Implmentation (14 aggregate units end) +
$175 weekly thereafter - Monitoring/Operation of Social Media System (3.5 units ongoing)
strategic marketing | digital design | final print
proliferating visibility | maximizing opportunity | delivering r.o.i.