Get documents about "Business Engagement at the Base of the Pyramid
Document Sample
USB-ED 10 years of excellence PagE 01
USB-ED 10 years of excellence
Capturing large
untapped markets
Business Engagement at the Base of the Pyramid
OvErviEw faculty ProfIle
IntroductIon dr arnold smit
although people at the Base of the Pyramid (BoP) are indeed poor, they are Prof Wolfgang thomas
often mistakenly also thought of as without business skill or buying power. Prof Marius ungerer
once Mohammad yunus and Grameen Bank shattered this stereotype and Mr de Wet schoeman
proved the opposite, other companies started to wonder whether there were Mr Michiel le roux
indeed healthy profits to be made at the BoP. Questions followed: What is Mr nicolas Pascarel
the size of this market? What are the products and services they need?
How do you get access to them? What are the financial and reputational BEnEfitS
risks involved? Who else is involved that we can learn from? and what is HoW Would you BenefIt?
the case in south africa? after completion of this programme participants will:
• have current information on the size and nature of the BoP and informal
usB executive development (usB-ed) and its centre for Business and business sector in south africa
society present Business engagement at the Base of the Pyramid: • see the potential and understand the business case for engaging with
capturing large untapped Markets, an action learning programme aimed the BoP
at socio-economic empowerment and business growth. • understand the change in business thinking and strategy required for
successful engagement with the BoP
WHat sets tHIs InterVentIon aPart? • have taken the first steps towards the design of processes, services and/
during this programme, participants will engage actively with BoP realities, or products suitable for BoP consumers
while at the same time learning the skills and designing the interventions
necessary for doing business in the BoP space. certIfIcatIon
on successful completion of the programme, participants will receive a
wHO certificate from the university of stellenbosch.
WHo sHould attend?
this is the ideal opportunity for staff and managers from the worlds of wHat
product development, sales, marketing, research and development, content oVerVIeW
distribution and logistics, corporate social responsibility and faCtS anD CHaLLEngES
sustainability, and innovation consulting to interact with the rich • doing business at the BoP: Information-sharing; working models; critical
experience of the informal sector and start to imagine the socio-economic leverage points and business strategy tools
empowerment and business growth that may result from such engagement.
LEarning JOUrnEY
this programme can also be custom-made for business teams who want • overnight stay in Khayelitsha: Interacting with the rhythms and activities
to explore opportunities collectively for their target business domain. of this world-renowned township to learn about the aspirations and
alternatively, the programme can be customised for a company to explore needs of its people
opportunities in this untapped market space. • Meet, interact and learn from the myriad of potential consumers, traders,
retailers, distributors, and/or financiers that your business will engage
adMIssIon reQuIreMents with in crossing the corporate-to-BoP threshold
no tertiary qualification is required. It is assumed that participants comply
with the following requirements: english language competence at nQf aSSignMEnt
level 4 and the ability to read and comprehend learning material, write • design for capacity Building: Participants will be expected to identify
assignments and follow/participate in discussions on the topic and its their own unique business opportunities in the BoP space, design ideas
relevant applications. for products and services relevant to such opportunities and develop
implementation strategies on which feedback will be given by the faculty
team.
Visit www.usb-ed.com for more information
USB-ED 10 years of excellence PagE 02
USB-ED 10 years of excellence
Business Engagement at the Base of the Pyramid
nQf alIGnMent
this programme is presented on the complexity level of an nQf level 6.
wHEn & wHErE
caPe toWn
• 28 – 29 March 2011
fEES
fees
r7 500
fees include programme fees, programme material, lunch, refreshments and
lodging in Khayelitsha, and are payable before the commencement of the
programme.
Intake is limited to 20 participants per programme. this is to ensure that
participants enjoy a learning experience of optimal quality and depth.
cancellatIon PolIcy
It is of utmost importance that usB-ed be formally notified of cancellation
14 days prior to the commencement date of the programme.
a cancellation fee of 10% will be payable for cancelling fewer than 14 days prior
to the commencement of the programme.
Please note that programme fees and dates are subject to change.
EnqUiriES
contact Person
charmaine Garcia
tel: +27 (0)21 918 4488
fax: +27 (0)21 918 4478
e-mail: charmaine.garcia@usb-ed.com
We HaVe offIces In caPe toWn and JoHannesBurG
Visit www.usb-ed.com for more information
