social-networks-currency-revenue-1222558615096989-9

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					                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 Social Media Revenue
                 The Business of Being Social



                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




            ALL MY SLIDES


                      Slideshare.net/SilkCharm
            GROUP AND TAG


                                               WDS08
                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




            REVENUE STREAMS




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 The $64,000 question




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 The $64,000 question
                    If you build it...
                    ... will they come?
                    ... ... and will you make money?



                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                      free vs paid:
                      If it’s a good Social Network
                      concept, and you don’t
                      monetize it, someone else will.

                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 The Conundrum
                  Free to Member


                  Paid For by Member


                  Paid To Member
                                                    RIPOFF
                            WHICHEVER YOU CHOOSE, ANOTHER SOCIAL NETWORK
                                      WILL CHOOSE THE OPPOSITE


                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                                                                 MEMBER PAYS FOR VIDEO UPLOAD




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                                                                  MEMBER GETS FREE VIDEO UPLOAD




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization


                                                                MEMBER IS PAID FOR VIDEO UPLOAD




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                      Assumption:
                      We can only monetize what we
                      value


                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 What we value
                 ... we get free access in return for their
                 Advertising


                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 MySpace
                  bought by News for $580 million July 2005

                  reached one hundred millionth user 2006

                  $900 million revenue deal with Google ads

                  Makes $2.17 per member per year from
                  advertising - spotlight ads and regular banner.



                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                                                            TOYOTA IN WORLD OF WARCRAFT VIDEO
                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 What we value
                 ... is quality blogging



                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 TechCrunch
                  TechCrunch image advertisements US$12,000 per
                  month - minimum purchase of 2 months.

                  $200,000 per month from job listings,
                  sponsorships and advertising

                  TechCrunch France, Japan, UK, Crunchnotes,
                  MobileCrunch, TalkCrunch, CrunchGear,
                  CrunchBase, CrunchBoard (jobs), and more

                  $100 million valuation
                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 Social Media Proprietors:
                  Perez Hilton (fashion and gossip)

                  Guy Kawasaki (venture capital and business)

                  Seth Godin (marketing and advertising)

                  Darren Rowse Problogger (blog and photo)

                  Gawker (lots!), FastCompany



                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization


   RIPPLE NOT BROADCAST




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 What we value
                 ... is choice: tiers of convenience



                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 Freemium
                  Most services remain free

                  Premium - free services but more access

                  Additional services not available to free accounts

                  More choice - same services but different colors




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                                                       LINKED IN




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 LinkedIn and Flickr
                  LinkedIn
                  - Valued at 1 billion dollars
                  - Revenue approx $100 million for 2008
                  - 1/4 of revenue from Ads, rest from premium &
                  recruitment

                  Flickr
                  - bought by Yahoo! $40m in 2005
                  - Getty deal (revenue share for user gen content)


                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 What we value
                 ... is changing the world, together



                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization


    DONATIONS




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 What we value
                 ... open platforms



                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 Facebook
                  Mobwars: $22k per day projected $15 million yr.

                  $uper Rewards: one App. made $1 million in a
                  week

                  $uper Rewards offer these payouts
                  myOfferPal 60/40
                  CPA Storm 50/50
                  CPA Lead 75/25
                  $R: 90% to publisher

                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 $uper Rewards
                  Incentivizable Offers to cover every country on the planet

                  Geo Targeting management

                  Managing all of the creative

                  Maximizing revenue from each user, including customer support

                  Some of the Facebook Applications already incorporating $R include:
                  Hockey Pool Pro, Scratch and Win, Plane Crazy, SexyPoke!




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




             Widgets/RSS for Citizen ‘Free’ Advertising
                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                                                                               ADVERTISING FROM
                                                                                  113M BLOGS




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 APIs
                  Salesforce.com: Reported on their blog on Jan 8th of this
                  year that over 40% of all of Salesforce.com traffic comes
                  from their API.

                  Amazon: 140,000 registered developers. Third-party sellers
                  = 28% of Amazon’s second-quarter unit sales, or $490
                  million.

                  eBay: 25,000 developers with 1,900 certified applications. 8
                  billion API requests, transactions up 84 % annually.



                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 What we value
                 ... cool fun pixel products (virtual goods)



                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 Virtual Goods
                  Habbo - 106 million users between 13 and 16.
                  10% pay $17 to $18 per month for clothing,
                  household goods (pixel). Capped at $35 per
                  month. $200 million per year from pixels.

                  Cyworld $140 million per year, $100 million from
                  pixel products

                  Industry: $2 billion for 2007


                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
                                               VIDEO OF ROCKETON
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 What we value
                 ... person to person economies



                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                   WebDirections South 2008 WDS08 - Social Media Monetization




                                                                   Canada
                                   CircleLending
                                                                                                   Africa


                                                   Germany
                                                                              Netherlands and Italy
                                                                                                             China




                                                       Jan 2008
                                                                                                 Coming Soon




                                                       Australia
                                                                                                      Australia
                                     Blog source: http://www.wiseclerk.com
                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 What we value
                 ... our share of revenue for our content



                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
            Revenue
            Share
            Metacafe pays video
            uploaders based on views
            they bring to site




Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                 What we value
                 ... real life merchandise and events



                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                     MERCHANDISE AND MEMBER CREATED PRODUCTS ON DEMAND API

                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                     MERCHANDISE AND MEMBER CREATED PRODUCTS ON DEMAND API

                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




            REVENUE STREAMS




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                                                                                       PATENT PENDING




                          Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008
                                                                WebDirections South 2008 WDS08 - Social Media Monetization




                                                                                                       FLICKR: TERINEA




                            Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 28 September 2008

				
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