Integrated Strategies Fundraising Expertise

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					                                                        Fundraising




Integrated Strategies                                                 Fundraising Expertise
Our expertise in integrating all the elements of a                    Stratcom combines its passion for, and
fundraising program ensures our clients’ programs                     extensive experience in, non-profit fundraising
deliver superior results. In some cases we use a test                 to create and implement integrated and innovative
mailing or phone program, while in others we conduct                  individual donor-based fundraising strategies
a fundraising audit or donor research, to determine                   that increase revenue and strengthen long-term
the best ways to approach your donors and maximize                    donor and member relationships. Our full service
results. Then, we look for unique ways to integrate                   philosophy means that we can meet all your
Telefundraising, Direct Mail, Online and other                        fundraising needs including:
fundraising programs to increase donor response.
                                                                         Telefundraising
Our professional consultants will work with you to                       Direct Mail
develop and implement an integrated fundraising
                                                                         Online Fundraising
strategy that is customized to the needs of your
                                                                         Donor Research
organization and your donors.
                                                                         Broadcast Voice Messaging

                                                                      In addition to our fundraising expertise, Stratcom
                                                                      has extensive experience in non-profit campaigns,
                                                                      communications and opinion research. If you
                                                                      would like more information about any of our
                                                                      services, please contact us.
Toronto Office              Vancouver Office
3 Macdonell Avenue          1770 West 7th Avenue
Suite 200                   Suite 305
Toronto, ON M6R 2A3         Vancouver, BC V6J 4Y6
416.537.6100                604.681.3030
1.866.537.6199              1.888.203.5707
toronto@stratcom.ca         vancouver@stratcom.ca




                                    www.stratcom.ca



                                         30%
                                                                                                                                                                         Innovation. Strategy. Results.


                                                                                                                                                                    Broadcast
Telefundraising                                      Direct Mail                                               Research                                             Voice Message
Stratcom operates two call centres, one in           Stratcom combines its passion for social justice          Stratcom combines its experience as non-profit       Stratcom was one of the first organizations
Toronto and one in Vancouver, which utilize          and environmental sustainability with its extensive       fundraisers with sophisticated survey and focus      to bring Broadcast Voice Messaging (BVM)
state-of-the-art dialing and data-capture            skills in the art and science of donor-centred direct     group methods to design, conduct and interpret       to Canada’s non-profit sector and pioneered
equipment. Between the two offices, we have          mail fundraising to create and manage innovative          research studies that guide communications,          the concept of strategically integrating BVMs
more than 150 highly trained call centre agents      programs from concept to delivery.                        campaigns and fundraising strategies.                into fundraising and campaign strategies. Our
who are passionate and dedicated to non-profit                                                                                                                      experience has shown that, when implemented
causes and have a strong affinity with the work      With more than a decade of experience as a leader         We utilize a wide array of research tools to boost   appropriately, BVMs are an extremely cost-
of our clients. We have the capacity to run a full   in the non-profit sector, our team can offer you expert   fundraising effectiveness, including:                effective way to enhance response rates and
range of fundraising programs in both English        services for all your direct mail needs, including:                                                            build participation and awareness in your work.
                                                                                                                  Donor research
and French, including:
                                                         Program strategy and implementation                      Market and public opinion research                A BVM allows you to speak directly to your
   Monthly giving programs                               Creative services: copywriting and art                   Branding and positioning                          donors, members or supporters with short
   (upgrades and conversions)                           Online appeals and integration with mail                                                                    pre-recorded messages — an ideal way to raise
                                                                                                                  Stakeholder input
    Special donor appeals                               and phone                                                                                                   awareness at critical times, improve direct mail
                                                                                                               We apply our extensive experience in marketing       results and press home your message.
    Lapsed reactivation programs                        List strategy, acquisition, brokerage
    Emergency campaigns                                 and management                                         and public affairs to:
                                                                                                                                                                    We will work with you to design the message
    Acquisition programs                                 Production management                                                                                      and strategy — all you need is a list to call and
                                                                                                                  Understand your donor base
                                                         Integration of multiple direct response tools                                                              a reason to contact your donors/members.
                                                                                                                  Test your marketing and fundraising
                                                         Fundraising program audits                               assumptions
                                                         Direct mail package and program reviews                  Refine themes and messages
                                                                                                                  Target your donors and prospects
                                                                                                                  more effectively

				
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posted:3/28/2011
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