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urban
green
FILE
Philosophy:
Serving our readers with
credible editorial, resulting
in trusting relationships between our
Facts & Rates March 2006 – February 2007
With the current push to provide municipal
Winner: Architecture, Building
& Interior Design 2002 & 2003
Winner: Environment, Landscaping
& Horticulture 2002 & 2003
@ Sappi PICA Awards
readers and publications,
services and infrastructure to South
thereby providing our advertisers
Africa’s urban population, Urban Green File offers the ideal advertising
with receptive audiences
platform. Any company wanting to communicate its products, technologies
Mission statement: or services to those responsible for the planning, development and manage-
ment of our cities, should make use of this magazine.
To provide readers with knowledge,
empowering them to successfully
Coined as ‘the journal for the planning professions’, Urban Green File is
develop and manage sustainable
the publication of choice for the custodians, planners, designers and man-
cities and towns. To promote integrat-
agers of the urban environment. Who are these people? As can be seen
ed urban environmental planning and
from the circulation breakdown (overleaf) these range from municipal man-
management where multi-disciplinary
agers to consultants (town planners, architects, consulting engineers, land-
teams of experts work together for
scape architects, environmental consultants). Together they form the group
the greater good of our cities.
of people who specify all the products and technologies used in the develop-
ment of infrastructure in our cities.
Publishers of:
• The Civil Engineering Contractor
• Mining Mirror Urban Green File has an extremely loyal readership of approximately
• Plant Equipment & Hire 3500 people of which over 1000 are paying subscribers. This provides an
• Building Africa advertiser with an independent measurable indicating that subscribers have
• Architechnology chosen to read Urban Green File, greatly enhancing the chances of a
• Urban Green File
reader noticing an advertiser’s message.
• African Mining
• African Energy Journal
• African Heating & Cooling Its success can probably be ascribed to its independent and critical voice.
• Journal of Facilities Management in Africa The magazine is not afraid to comment on urban development issues and its
(JFM Africa) regular Inspiration and Insult columns draw significant reader response.
• Water Sewage & Effluent Africa
Another regular, Battle of the ‘burbs, compares different suburbs to each
(WASE Africa)
• Pit & Quarry other so as to establish which is best planned and managed.
• African Mines Handbook
Its innovative editorial mix is successful in attracting readers and this should
Contact be of interest to advertisers with infrastructure products and technologies
Candis Allen
that can aid urban development – whether it is waste management technolo-
(advertisement sales executive)
Tel: (+27 11) 603-3960 gy, infrastructure products for roads, stormwater or hard surfaces or prod-
Fax: (+ 27 11) 234-6290 ucts that contain seepage into groundwater, Urban Green File should be
Cell: 082 558 3380 the advertiser’s first choice.
e-mail: callen@brookepattrick.co.za
website: www.brookepattrick.com
The fact is both municipality officials and planning professionals prefer to
read Urban Green File. Wouldn’t you, the advertiser, like to follow suit
and ensure that your message is read by your target market?
Brooke Pattrick Publications
(Pty) Ltd
Building # 13, Pinewood Office Park,
33 Riley Road, Woodmead
Private Bag X40, Rivonia, 2128, South Africa
urban
green
FILE
Terms and
conditions
Deadline dates
Urban Green File
Facts & Rates March 2006 – February 2007
(published six times a year in February, April, June, August, October & December)
Standard rates (excl VAT) March 2006 – February 2007
Bookings: First day of the month prior to Size mm (trim) mm (copy area) 6+ 4-5insertions 1-3insertions
the month of publication
(NB: no cancellations will be accepted FP 297 x 210 280 x 195 R7700 R8350 R9250
after this date) I/2 vertical 297 x 100 282 x 85 R5650 R6150 R6600
A surcharge will be levied for cancellations
of contract bookings. I/2 horizontal 140 x 210 125 x 195 R5650 R6150 R6600
Material: Fifth day of the month prior to 1/3 vertical 297 x 65 282 x 50 R4650 R5000 R5350
month of publication
1/3 horizontal 95 x 210 80 x 195 R4650 R5000 R5350
• Brooke Pattrick Publications accepts no 1/4pg 140 x 100 125 x 85 R4150 R4550 R5000
responsibility for slight variations in colour on
advertisements. Strip 55 x 210 40 x 195 R3950 R4350 R4600
• No position can be guaranteed, unless the • all rates in South African Rand
advertiser has paid a surcharge or if it is a • Rates for black & white advertisements: 75% of full colour rates
cover booking.
• Advertisement material must be supplied
in digital format as stipulated and will be kept Mechanical data Circulation:
in the advertisement material archive for a Jan – Dec 2004
period of no longer than six months from the Format: A4 Readership breakdown
date of that material's final insertion. Trimmed size: 297mm x 210mm Municipalities: ................................37%
• Brooke Pattrick Publications accepts no Type area: 280mm x 195mm Municipal managers and managers of the follow-
responsibility for advertisements that are Bleed size: 303mm x 216mm ing municipal departments: town planning/urban
supplied without a colour proof. development, roads and infrastructure, environ-
Printing method: Offset Litho ment, waste management, water, sanitation and
• Standard production rates apply for any Binding: Perfect bound parks
additional work required to make digital work Allow an extra 2mm bleed Private developers: ........................11%
press-ready, including converting open files into the spine area of a DPS Property developers and owners of large facili-
or resizing advertisements. Alterations will ties or land (ranging from office parks and build-
be charged for. Reproduction material: ings to golf courses and major factories).
• In the event that material does not reach • Digital files required – no film accepted Planning professions: ....................33%
us on time as instructed on the • Closed press-optimised PDF file Professionals who are advising both municipali-
advertisement confirmation letter, Brooke • or 300dpi Tiff (CMYK, real ad size) ties and private developers on urban develop-
Pattrick Publications reserves the right to ment and infrastructure delivery. These range
• or 400dpi JPG, high quality from town planners and landscape architects, to
repeat old material, or to charge the client (CMYK, real ad size) consulting engineers, architects and environmen-
for the advertisement without it appearing, • All files must have 3mm bleed and tal consultants.
or to place the advertisement in a future crop marks Contractors: ...................................10%
edition of the same magazine. • A colour proof of the ad must Companies responsible for the construction of
• Should an advertising agency be be submitted urban development/infrastructure projects (civil
contracted to manage direct bookings, the • Files can be supplied (PC/Mac) on CD, contractors, landscape contractors, building con-
value of the initial booking may not be optical disks, 1.44Mb disks or via e-mail tractors and sub-contractors)
diminished (e-mail file not exceeding 4MB) Technology & product companies:....9%
• Payment for advertisements strictly Urban Green File is mailed independently and
• A conversion charge of R250 will be addressed personally by title, name, job designa-
30 days from the invoice date. applicable if the advertisement must be tion and company to a carefully researched audi-
• Agencies forfeit a portion of commission if resized or is supplied as an open file ence.
payment is not received within 45 days from • Advertisements can be e-mailed to Net sales: 1098
the invoice date and all commissions after dtp@brookepattrick.co.za Controlled free distribution: 2 494
60 days.
We sell on value
rather than price
