If a free society cannot help the many who are poor, it cannot save the few who are rich.
John F. Kennedy inaugural speech 1961.
Briefing on Partnering for Prosperity (P4P)
Introduction: The rationale for Partnering for Prosperity
In 2000, 189 countries accepted the Millennium Declaration of the United Nations, signed by
147 heads of state and prime ministers .
Nine years later the number of people suffering from chronic hunger passed a record high of
one billion, and still every six seconds a child dies of hunger.
Our current efforts to realize Millennium Development Goal 1, to eradicate extreme
hunger and poverty, are clearly insufficient. If we want to reach our targets by 2015
extraordinary measures and extraordinary solutions are required.
Partnering for Prosperity (P4P) is such an extraordinary initiative. It is founded by the three
CEO’s of Unilever, DSM and TNT, inviting the Dutch private sector, governmental institutions
and NGO’s to join forces in leveraging existing programs, to establish new ways of
cooperation and to develop new creative ideas to promote prosperity.
Partnering for Prosperity is based on the conviction that the most effective and durable
way towards less poverty is to create opportunities that allow people to take care of their
own needs. The initiative will concentrate its efforts on capacity building, innovation and
What has been done since October 16, 2009?
October 16, 2009 the CEOs of Unilever, DSM and TNT organized a special event to urge the
Dutch private sector for action. As a follow up to this call, Global Compact Netherlands
(GCNL) the Agricultural Research Institute (LEI/ WUR) and The Benelux Base of the Pyramid
Learning Lab (BoP LL) immediately joined forces to help convert this ambition into concrete
actions for 2010 and beyond. This resulted in:
‐ Initial data base of Dutch private sector involvements in MDG related activities,
including geographic orientation
‐ In‐depth consultation of TNT, Unilever, DSM senior managers and other leading
GCNL members on the P4P ambition.
‐ High‐level brainstorm sessions with 22 experts (18 private, 2 government, 2 NGO and
1 platform organization) to define realistic and shared strategic objectives and input
for action plan
‐ Preliminary cooperation agreements with Global Alliance for Improved
Nutrition(GAIN), World Business Council for Sustainable development (WBCSD),
UNDP, Dutch Ministry of Development Cooperation and Dutch Ministry of
Together, this has resulted in the strategic vision of the P4P development plan 2011‐2015 and
the first building blocks for the action plan 2010. Both results are presented below.
Strategic vision P4P 2010‐2015
P4P has the ambition to make a significant, measurable contribution to MDG1 to help achieve
MDG1 by 2015. We will do this by:
I. Providing over‐ and insight into relevant existing private sector driven initiatives
II. Creating new and synergic combinations between Dutch‐based companies, public
institutions and NGO’s in focused areas. P4P will act as broker between these parties.
P4P will analyze and inform about existing initiatives, enhancing a database. A significant
number of Dutch companies are already involved in initiatives that contribute to MDG 1.
However, the “landscape” is dispersed, showing different levels of commitment to end poverty
and initiatives are scattered with many different topics, sectors and actors. They range from
small‐scale philanthropic projects, championed by individual actors, to wide‐reaching company
broad CSR programs and public private partnerships. Key actors often lack clear information
about other existing initiatives. This may lead to overlap and duplications but also to gaps and
inefficiencies. P4P will build on existing and on‐going initiatives, among others the Amsterdam
Initiative against Malnutrition (AIM), the Sustainable Trade Initiative (IDH), WUR Resource Center
for Food Security and Entrepreneurship, The Netherlands Senior experts (PUM), WUR Center for
Sustainable Development, Water Sanitation and Hygiene (WASH) partnership, and others still to
be approached and involved. It will create better information about on‐going initiatives,
stimulate and facilitate the development of linkages and create new initiatives to fill missing
P4P will concentrate on the food & agrisector to leverage prosperity throughout economies,
individual incomes and qualities of life. P4P efforts aim at creating local sustainable food systems
and strengthening local systems for hygiene and nutrition To be effective, local innovation
capacity and embedded services will be developed. To be durable, these initiatives will be private
sector driven. More so, they will appeal to the core competences of all interested parties so to
safeguard long term involvement
P4P will focus on a limited number of countries. For each selected country, intervention
strategies will be designed in co‐creation with local parties to increase potentials for success and
Building blocks for short term actions (2010)
1. Objective 1: Sustainable food systems.
To improve local food production for consumption and local, regional and international
markets by supporting and promoting local entrepreneurship of small‐scale farm and non‐
farm enterprises, enforcing the role of women in the process.
Concrete actions to be initiated in 2010:
1. Develop a partnership between the food industry and local small scale producers for
local, regional and international markets by creating an initiative for Sustainable
Development that aims at 'poor man's crops' (i.e. staple food crops) in Africa:
a. Coordinate, combine, and enhance existing partnership programs on
productivity and sustainable food systems, and make existing actions more
b. Identify margins in the chain and develop pilots to create added value in the
value chain through product, process and functional innovations.
c. Stimulate social entrepreneurship programs and develop specific local for
local propositions and supply chains in developing countries, such as local
finance and business development services for the local private sector.
d. Create cooperation with local companies and distribution networks: e.g.
Reliance supermarket in India, Tata nano car.
e. Develop capacity building programs for small scale farmers of basic food
crops (now mainly focused on commercial crops)
2. Create public private partnerships to decrease the poverty trap of low income groups
regarding the access to basic services such as water, energy, ICT, finances
a. Support local financial institutions to (re)introduce the warehouse receipt
system so (groups of) farmers have collateral
b. Expand water provision strategies, like drip irrigation systems. Back it up by
capacity building around themes high value crops and entrepreneurship.
Include local private sector to deliver drip irrigation systems, if needed
western based companies that can provide specific techniques. Organize a
micro finance scheme to provide MF products that will be used to pre
finance small investments
c. Develop local rural retail centra with multiple services to low income groups
d. Facilitate the further development of alternative micro energy solutions
(wind, hydro and solar) for remote areas and low income groups
e. Build on existing PPPs to increase the access of farmers and local
entrepreneurs to information infrastructure, see e.g., Google's O3B project
f. Develop capacity building programs for farmers and entrepreneurs to use
modern ICT and market information
Objective 2. Strengthening local systems for hygiene and nutrition: to improve awareness
and local support services for healthy and safe agricultural production and for nutritive
consumption. This will focus on the health and quality of life of low income groups,
specifically vulnerable groups such as small children 0‐2 year.
Concrete actions to be initiated in 2010:
1. Build more public private partnership programs on drinking water and sanitation projects
a. Develop simple means to assess (and improve) food safety and water quality
b. Create awareness on healthy food and hygiene practices in low income
c. Develop learning and capacity building programs on food and water quality and
sanitation, fe regarding intra household food distribution and food preparation
2. Develop market driven strategies on health food production and distribution
a. Identify local healthy food crops and develop production and distribution
strategies to introduce these products in school food programs and company
b. Develop nutritive products with local research and development centers
c. Nutrition and hygiene is linked to products needed for cooking, washing etc. Use
local materials to make these products sustainable. F.e. potato's for making
plastics cubs, energy‐efficient cooking stove
d. Take nutritional needs into account when taking (agric) production decisions
Most of the interested parties emphasize on the importance of focusing at a limited number
of countries. Important factors to take into account for selection are:
o current presence of parties in the country
o level of development of the local private sector
o political and economic stability
o opportunities for upscaling
Based on these criteria : a preliminary selection of countries P4P will aim at are:
Africa: Ethiopia, Ghana, Kenya, South Africa, Zambia
Asia: Bangladesh, India, Indonesia, Vietnam,
Latin America: Bolivia, Brazil.
The final selection of countries/regions will take place in the first 6 months of 2010. The
selection will be led by the successful practices of participants in specific countries and
regions and the results of a review, assessing the best combination of partners/projects and
countries/ regions aimed at achieving the overall goal of P4P.
P4P wants to generate a significant impact. This requires to measure efforts in real impact
terms. In the first half year of 2010 the initiative will formulate its key performance indicators
and a measurement and monitoring process to keep track of the progress made.
P4P operates as an open network. It provides a platform for a multitude of organizations,
projects and initiatives and it stimulates and initiates cooperation and synergy. Its
development is facilitated in a professional way by the GCNL , LEI/WUR and the BoP LL. This
partnership provides a unique combination of competences, expertise and networks skills to
facilitate the development of P4P.
Action Plan and next steps in 2010
1. Formalize scope, goals and performance indicators with partners‐Q1
2. Enlarge initial group of partners with other relevant multinational companies and
3. Indentify concrete synergies between partners and projects; initiate and support
collaboration and combined actions‐Q1‐Q3
4. Identify and acquire necessary financial support‐Q1‐Q2
5. Structure organizational support and coordiantion‐Q1‐Q2
6. Develop implementation plan for 2011‐2015 with milestones and key performance
The message to the participants of the World Economic Forum 2010 in Davos: