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Sample_Business_Plan_Outline

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					Business Plan Competition 2006                                   Taylor University CR&I

                             Sample Business Plan Outline

The following outline contains suggested sections but these are not necessarily required:

Cover Page
Table of Contents
Executive Summary
   Opportunity
   Vision
   Market
   Solutions
   Return on Investment
   Capitalization
   Customer Value
Industry Analysis
   The Industry
   Scope of Venture
   Target Market
   Competition and Key Competencies
   Entry Barriers
   Market Niche
Marketing Plan
   Market Niche and Unique Selling Proposition
   Mission Statement
   Objectives
   Products
   Pricing
   Distribution
   Promotion Strategy
   Network Leverage
   Website
   Speaking and Writing Opportunities
   Direct Marketing and Public Relations
   Promotion Budget
   Sales Forecasts
   Marketing Plan Milestones
Organization Plan
   Form of Ownership
   Identification of Partners and Principle Shareholders
   Resumes of Key Personnel
   Board of Directors
   Roles and Responsibilities of Outside Consultants
   Location of Operations
Operations Plan
   Operational Priorities
   Facilities and Equipment



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Business Plan Competition 2006            Taylor University CR&I

   Personnel
   Systems
Financial Plan
   Assumptions and Forecasts
   Breakeven Analysis
   Performance Projections
   Capitalization
   Return on Investment/Exit Strategies
Risk Assessment
Appendices




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