Almaza Bay_the Sparkling Jewel of the Mediterranean

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					                                                                 Sep - Oct 2009
Almaza Bay, the Sparkling Jewel of the Mediterranean

      Travco Group Acquires Steigenberger Hotels AG

      Iberotel Aquamarine Resort    Two New Travcotels’ Cruise Ships
      Opens its Doors this Fall     Due To Sail This Winter
                                                                                                                                                                                                                                         Sep - Oct 2009



                                                                                                                                                                                     This decision was taken to alleviate the negative effects
                                                                                                                                                                                     the crunch had on the industry, shed the lights on new
                                                                                                                                                                                     Egyptian destinations that are flourishing nowadays,
                                                                                                                                                                                     and to boost the number of inbound flights to these
                                                                                                                                                                                     areas.

                                                                                                                                                                                     Mersa Matruh Airport is a vital one, as it’s one of the
                                                                                                                                                                                     most imperative factors behind the importance of the
                                                                                                                                                                                     city, and it efficiently serves the city’s community. It’s
                                                                                                                                                                                     also considered another tool to promote untouched
                                                                                                                                                                                     destinations in Egypt. It was launched in 2006, and by
                                                                                                                                                                                     2008 the airport served 189,064 passengers.



                                                                                                                                                                                        The Supreme Council
                                                                                                                                                                                        of Antiquities Enforces
                                                                                                                                                                                        Use of Audio Systems
Egypt Tourism Optimistic
Despite Economic Crunch                                                                                                                                               Terminal 3
Despite the impact of the global financial turbulence, the rising demand for seats has had the knock on effect
Egypt still presents unexplored potential that poses on Cairo International Airport in 2008, welcoming the
many rewarding opportunities for foreign investors.         streams of around 14.4 million passengers, an increase
                                                                                                                         Tourism Minister Extends
                                                            of 14.2 percent year –on year. In order to keep increasing
The prospects of the Egyptian tourism market and its the number of inbound flights, the authorities will
continuous efforts to improve the hospitality sector reduce the taxes of the charter flights, in addition to the         Period for Charter Flights’
believing that it is the vein of tourism, has encouraged Cairo International Airport renovation project that has
many investors to undertake many multibillion dollar been allocated at $354.6mn (LE 2bn), while an
luxury tourism projects to renovate and launch more additional $887.4mn (LE 5bn) has been earmarked to
                                                                                                                         Incentive Program
hotel properties in Egypt.                                  improve existing airports over the next five years and a
In consequence to the Egyptian Tourism Authority's’ further $1.06bn (LE 6bn) over the next six years to                  The unprecedented impacts of the economic crisis
attempts to gather diverse solutions to cushion the construct new airports.                                              accelerated the process of change in the tourism
impact of the crisis, travel agencies, along with their In December 2008, Cairo’s airport opened a new                   industry, and raised the need for considering
counterparts, are offering value added services that Terminal 3 for both international and domestic traffic              alternative solutions including incentives for the travel       In order to preserve the antiques and
don’t compromise their returns. These consequent and with a capacity of 11 million passengers a year. The                trade to be able to wither the storm.                           monuments at the Egyptian Museum, the
efforts seem to be meeting the expectations of the terminal building is designed to receive 15 planes at any             In order to cope with the impacts of the economic               Supreme Council of Antiquities has enforced a
Egyptian Tourism Authority, as tourism still generates given time and can accommodate larger aircraft. A                 crunch, Mr. Zuhair Garranah, the Egyptian Tourism               new rule stating that all tour guides and tourists
an important flow of hard currencies for Egypt with fourth runway and new service facilities, including a                Minister, found it necessary to undertake instant               – exceeding 5 persons - entering the museum
$10.9 billion in international receipts in 2008, up by 15.9 hotel, business and shopping centers, are currently          actions to minimize the prevailing adverse impact of            should have a “Walky Talky”. This device will be
percent from 2007.                                          under construction at the airport.                           the reduced levels of travel. These actions included            provided against charge, and entry will not be
                                                                                                                         launching a program to motivate the operation of                permitted without it.
Although the foreign visitor numbers were estimated at      In response to the challenges that the tourism sector is     more charter flights to Mersa Matruh, Al Alamain, and
12.8 million in 2008, up by 15.4 percent year-on-year,      facing, Egypt is undertaking a very aggressive               Borg Al–Arab airports. In consequence to the positive           The decision was made to ensure the comfort of
which was lower than the growth recorded in the             marketing strategy by promoting the destination and          effects that the program had on the industry, Mr.               the visitors to the museum, and will be effective
previous year, which stood at 22.1 percent, foreign         familiarizing of potential visitors with the country’s       Zuhair Garranah decided to extend its validity till             as of the 1st of November, 2009.
visitors are showing growing interest to visit Egypt, as    heritage and culture.                                        31/10/2009.
                                                                                                                                                                                                                                    Sep - Oct 2009



                                                                                                                                                                                 The research project, subsequently acquired by the ETF
                                                                                                                                                                                 following completion, explores the global financial
                                                                                                                                                                                 strain with over 15,000 interviews in 10 major source
                                                                                                                                                                                 markets and looks deep into how booking and travel
                                                                                                                                                                                 behavior are changing in the short- and mid-term,
                                                                                                                                                                                 giving a great overview of the changes caused by the
                                                                                                                                                                                 crisis in European tourism on a market, segment and
                                                                                                                                                                                 destination level.
                                                                                                                                                                                 The workshop included active participation from
                                                                                                                                                                                 attendees with their view on implications of the
                                                                                                                                                                                 financial crisis in general, which depicted changes in the
                                                                                                                                                                                 preferences and behavior of the international traveler
                                                                                                                                                                                 including reduced spending, destination shift, changed
                                                                                                                                                                                 timings, and new product preferences, as well as
                                                                                                                                                                                 suggesting and discussing the latest marketing tools,
                                                                                                                                                                                 strategies and tips specific to Egypt, which can be
                                                                                                                                                                                 utilized during current times of crisis.

                                                                                                                                                                                 Interjections throughout the day from Mr. Hisham
                                                                                                                                                                                 Zaazou, First Assistant to the Minister of Tourism and Mr.
                                                                                                                                                                                 Amr El Ezaby Chairman of the Egyptian Tourist
                                                                                                                                                                                 Authority, positively indicate that the ideas and
                                                                                                                                                                                 strategies presented throughout the workshop proved

Egyptian Deserts’ Promotion Procedures                                                                                                                                           to be in line with forecast actions already implemented
                                                                                                                                                                                 and those planned by the Ministry of Tourism and the
                                                                                                                                                                                 Egyptian Tourist Authority (ETA).

Get Accomplished                                                                                                                                          The White Desert
                                                                                                                                                                                 Speaking of the event, Bordas commented “Even
                                                                                                                                                                                 though there is a lot of information about the crisis in
                                                                                                                                                                                 the daily news, usually it lacks two components to

                                                                                                                       Egyptian Tourism
                                                                                                                                                                                 define future-oriented marketing action: First, asking
As part of the Egyptian Tourism Promotion Authority's      brochure for deserts and oases, and a map of the                                                                      the consumer himself and, second, asking for planned
efforts to spread awareness and environmental              Western Desert. A database was also created with lists of                                                             behavior and looking into the future. This is where our
education of deserts and valleys conservation, it plans    protected areas in Egypt, tour operators and                                                                          research delivers deep insight. The high participation of
to sponsor an event highlighting desert and valley
tourism, and countless natural wonders of Egypt, in line
with its current strategy to promote the desert tourism
                                                           international firms specialized in desert tourism, the
                                                           most popular eco-lodges, programs on desert activities,
                                                           in addition to a comprehensive portfolio of Egypt’s
                                                                                                                       Federation Organizes                                      the Egyptian tourism companies in this ETF and THR
                                                                                                                                                                                 workshop shows that there was a substantial insight
                                                                                                                                                                                 gap to be closed.”
as a unique and upcoming tourist
product.
                                       T h e E g y p t i a n To u r i s m
                                                                                popular destination, the White
                                                                                Desert.
                                                                                                                       Consumer Behavior                                         Hosted by ETF Director General Ayman Altaranissi, the

The Egyptian Tourism Promotion
Authority launched its pilot
                                       Promotion Authority
                                       showcases the Egyptian
                                                                                A list of desert programs offered
                                                                                by the most renowned Egyptian
                                                                                                                       Workshop                                                  workshop was attended by over 100 participants from
                                                                                                                                                                                 the tourism public and private sectors including those
                                                                                                                                                                                 from reputed hotel chains and travel agencies.
project at the International           desert as one of the most                tour operators in desert activities,   Under the Auspices of Zuhair Garranah, Egypt’s Minister   Throughout the workshop, excitement and enthusiasm
Tourism Fair in Berlin (ITB) last                                               in addition to foreign travel          of Tourism, the Egyptian Tourism Federation (ETF)         were apparent among the attendees, who expressed
                                       unique, yet undiscovered,
March. It showcased the Egyptian                                                agencies that organize safari trips    hosted a full-day workshop on Monday, July 6th 2009, at   their pleasure in having the opportunity to exchange
desert as one of the most unique       tourism products.                        to Egypt, and studies about the        the Ramsis Hilton Hotel, titled: International Market     ideas and share opinions in a constructive and
yet undiscovered tourism                                                        competitive markets namely             Research: Changes in Consumer Behavior Due to the         structured environment and be able to see firsthand
products Egypt can offer guests worldwide. From            Tunisia, Morocco and Jordan were created.                   Crisis.                                                   how to progress as an industry as one.
geology, landscape, great sand sea, Red Sea mountains,
cultural highlights, 35 eco-lodges, and monumentalThe committee designed a brand logo to raise                         Presented by Eulogio Bordas, President and Founder of     With the objective of bringing international expertise to
and pre-historic sites on the oases of Kharga, Bahareya,
                                                  awareness on desert activities, and in their attempt to              THR International Tourism Consultants and Jörn            Egypt’s tourism industry, and, playing a vital role in
Siwa, Fayoum and the Eastern Desert.              standardize the practice and raise the industry                      Gieschen, Director at THR, the interactive workshop       creating a platform for networking and interaction in all
                                                  standards, a stringent code of ethics, code of conduct,              centered around a study conducted by the company          areas of tourism in Egypt, this event is among a series of
That in addition to the quality services the tour and membership qualifications were carried out and are               which focuses on how the implications of the current      seminars and workshops organized by the ETF, with
operators do provide with good value for money. to be followed by all the industry professionals                       financial crisis govern international traveler behavior   many more planned for the remainder of the year and
Promotional materials produced included a special operating in that field.                                             and choices.                                              into 2010.
                                                                                                                                                                                                                                    Sep - Oct 2009

                                                                                                                                   Jaz Oriental Resort - Lobby & Reception
                                                                                                                                                                                  No Need to Step Out
                                                                                                                                                                                  The tranquil Almaza Bay is a developed resort that
                                                                                                                                                                                  guarantees that one won’t need to step out of it in
                                                                                                                                                                                  search of leisure, entertainment, recreation or even
                                                                                                                                                                                  shopping, for all will be available and only steps away.
                                                                                                                                                                                  Recreational options will include an 18-hole golf
                                                                                                                                                                                  course, a vast international marina, a water park, a
                                                                                                                                                                                  tennis academy, a shopping mall, a world-class spa
                                                                                                                                                                                  and wellness centre, a horse back-riding track, and a
                                                                                                                                                                                  movie theatre that are currently in the works.
                                                                                                                                                                                  Life at Almaza Bay is full but unhurried. Here, the
                                                                                                                                                                                  perfect morning may start with a dip in the pool or a
                                                                                                                                                                                  quick workout in the fitness room. One can enjoy a
                                                                                                                                                                                  round of golf on the nearby course or take a stroll
                                                                                                                                                                                  through the mall. After picking up the kids from their
                                                                                                                                                                                  horse-back riding lessons, a picnic lunch on the yacht
                                                                                                                                                                                  at the onsite marina is a creative midday option. With
                                                                                                                                                                                  so many different cuisines at one’s disposal, dinner
                                                                                                                                                                                  and a movie will be a perfect end to the day…



  Almaza Bay, the Sparkling Jewel of the Mediterranean                                                                                                                            Exotic Cuisine
                                                                                                                                                                                  Dining at Almaza Bay is a distinctive and memorable
                                                                                                                                                                                  experience, as it brings high quality restaurants that
                                                                                                                                                                                  serve various delicacies.
                                                                                                                                                                                  One can enjoy a meal anytime during the day in any of
Between two witnesses of civilization rises Almaza         destination. Additionally a leading UK tour operator is     Luxury Accommodation
                                                                                                                                                                                  Almaza Bay’s various restaurants, offering a wide array
Bay, a new sparkling jewel in the Mediterranean            due to start operating flights directly to Mersa Matruh     Almaza Bay features 5* hotel properties, comprising
                                                                                                                                                                                  of culinary delights, while enjoying spectacular views
introducing a true tranquil destination that hovers        early next summer. The flights will be operating            more than 870 elegantly furnished rooms and suites
                                                                                                                                                                                  of the gardens or the swimming pools, or relax in the
between the splendor of history and the                    weekly from Gatwick and Manchester, this in addition        that reflect Jaz Hotels, Resorts & Cruises’ commitment
                                                                                                                                                                                  evening and enjoy a tasty beverage served in any of
sophistication of today’s modern life.                     to other charter flights operating directly to Mersa        to a truly serene ambiance and a sense of tranquility.
                                                                                                                                                                                  the hotels' lounges or lobby bars.
                                                           Matruh from various European destinations.
Huddled on the soft white sandy beaches of Mersa           Almaza Bay’s visitors can enjoy day tours around            All rooms are artfully decorated to suit the exclusive
Matruh, Almaza Bay extends on a 5 km stretch of sandy      Mersa Matruh for a peak on its historical sites and         and distinguished guests, and are equipped with
beach boasting an enticing relaxation experience           major attractions including Agiba, El-Abyad, and Ras        modern day amenities.
along with an outstanding view of one of the world’s       El Hikma beaches, Romil Hiding, in addition to the
most sought after beaches. Ideal for families, friends,    Cleopatra Bath, where the famous love story with            Jaz Almaza Beach Resort, Jaz Crystal Resort, and Jaz
and businessmen, this full-fledged resort offers all its   Anthony began.                                              Oriental Resort are only three of the planned six
guests more than what they could be looking for                                                                        resorts to be operational in the near future; and all
during their trip. Mersa Matruh’s sites that reminisce     Matruh is a mere 250 km from the ancient city of            offer various facilities to be enjoyed by all guests and
with anecdotes dating back to the days of Alexander        Alexandria which gives guests the choice of day or          visitors offering them all they could need within a
the Great, and take you to the lands where the foot        overnight trips to the beach-side city. They can make       resort – if not more. In October of this year
prints of World War II warriors were engraved,             their way through its historical icons namely the           construction will be underway for the fourth property
combined with the luxurious facilities offered at          Coptic Church, the world famous Library of                  in Almaza Bay.
Almaza Bay, give one a great sense of culture along        Alexandria, Fort of Qaitbey, the down town area and El
with a serene atmosphere.                                  Montazah Palace and gardens, Pompey's Pillar,               A Home Away From Home
                                                           Mosques and numerous Islamic sites in Alexandria.           Now the dream of a home by the beach comes true
Its advantageous location being 38 km from Mersa                                                                       with Almaza Bay Resort.
Matruh’s International Airport is what makes this          After this exhilarating historical tour between
budding all-year-round retreat an exciting and             different eras and cities, one can experience real          Master-planned by the internationally acclaimed
accessible choice for domestic and international           tranquillity as it was meant to be at Almaza Bay,           architectural firm, Krause Bohne, Almaza Bay Resort
travelers. Moreover, its proximity to Europe has           combining modern day hospitality with the                   offers its guests and potential residents 3500
encouraged many Italian tour operators to schedule         sophistication renowned of the group of hotels, and         Mediterranean-styled residential properties with
more than 8 weekly direct flights during the summer        indulge in this full fledged holiday retreat which offers   aesthetically enticing exteriors, and ranging from
season of 2009 with an increased volume of 4 weekly        superb alternatives to the standard beach resort            elegant villas and town houses, to studios and
flights in response to the demand on the new               living.                                                                                                                                     Jaz Crystal Resort - Pool
                                                                                                                       apartments.
                                                                                                                                                                                                                                            Sep - Oct 2009




Travco Group Acquires Steigenberger Hotels AG
Travco Group International Holding S.A.E (Travco the hotel industry, which fully supports our initiated
Group) has completed the strategic acquisition of strategy. The international hotel and travel services of
Steigenberger Hotels AG after three months of Travco enable us to offer our guests a new world of
negotiation. This step further                                                          travel destinations.
r e i n f o r c e s T r av c o G r o u p ’ s
strategy of targeted growth and                                                         Steigenberger Hotels AG, based
international expansion. In                                                             in Frankfurt, employs over 6500
addition to hotels, Nile cruise                                                         employees and operates 81
ships and destination                                                                   hotels in Germany, Austria,
management companies,                                                                   Switzerland, Italy, the
Travco’s business activities cover                                                      Netherlands and Egypt. The
the full tourism value chain with                                                       umbrella of the Steigenberger
a unique integrated business                                                            Hotel Group covers two
model.                                                                                  individual brands: Steigenberger

“This is a very important
                                                                                        Hotels and Resorts, with 50 four
                                                                                        and five star hotels, and             Iberotel Aquamarine Resort
strategic step toward our long-
lasting and continuous course of
growth, which positions us as a
                                                                                        InterCityHotel, which has 31
                                                                                        hotels in the upper mid-range. In
                                                                                        2008, the Steigenberger Hotel
                                                                                                                              Opens its Doors this Fall
global player in the tourism and                                                        Group generated revenues of         Jaz Hotels, Resorts & Cruises recently announced that       latest facilities, services and amenities as well as the
hospitality industries and allows us to offer an even €494.9m.                                                              the long awaited opening of its mega hotel project in       “Mercato” shopping complex and a conference centre
greater and more appealing value proposition to our The reason for the surprising sale was the insight that                 the city of Hurghada, Iberotel Aquamarine, will take        accommodating up to 1500 people. Hotel facilities are
customers,” says Hamed El Chiaty, Chairman & Chief Steigenberger was able to expand faster and give the                     place on the 24th of September 2009, promising its          extensive, including wireless internet access, an array of
Executive Officer, and together with his family, owner brands more profile with the backing of an                           guests an exceptional holiday experience, and bringing      excellent restaurants and bars, four swimming pools
of Travco. “In addition to the clear strategic benefits, international investor. Frankfurt will remain                      the company to a total number of 18 properties in the       with two for kids, laundry service and a resident doctor
we will aim at jointly increasing our added-value headquarter of Steigenberger Hotels AG. Any changes                       Red Sea region, including Hurghada City, Madinat            is permanently on-call. Guests can spend their evenings
o f f e r i n g s t h r o u g h a c c e s s i n g n e w g r o w t h in terms of personnel - also concerning the executive   Makadi, and Marsa Alam.                                     at the cabarets enjoying the shows or at the hotel’s
opportunities and realizing operative synergies. At a board - are momentarily out of the question.                                                                                      theatre. The hotel provides for the young ones at the
particularly challenging time for the entire tourism The acquisition, makes Travco Group one of the largest                 Being the hospitality industry’s rising star, Jaz Hotels,   kids' club, games rooms and many activities organized
industry, this decisive move strengthens our international operators of diversified group of hotels                         Resorts & Cruises keeps presenting the world of             by a fun loving animation team. Baby sitting services are
leadership claim within the leisure business. Together in Europe and the Middle East with over 142 hotels,                  hospitality with more and more of its dazzling stars to     also available.
we will shape the hotel industry in Europe and the resorts and cruises and 25,000 guest rooms in unique                     choose from, giving them the opportunity of an              Iberotel Aquamarine Resort is for those who want to
Middle East for the years to come”.                                 geographical locations and an upward spiraling          unforgettable holiday experience in Egypt’s prime           spoil themselves for options combining the prefect
Steigenberger is the stepping-stone of Travco’s expansion plan introducing 14 new projects in the                           holiday destinations.                                       relaxed, active and the luxurious holiday at once.
worldwide presence, as well as its entry into the city year to come this in addition to further expansions in               The 5-star hotel features 1001 comfortable rooms for        Located on the southern tip of Hurghada with its own
hotel business, particularly in the German, Austrian Europe, the United States and the Middle East.                         families, couples and singles, equipped with all the        unspoiled private beach, this impressive complex
and Swiss markets, and will further strengthen the                                                                                                                                      features eight restaurants serving Egyptian, Asian, Sea
company’s positioning in the quality segment. The                                                                                                                                       Food, Lebanese, Italian, Grilled and International
most complementary businesses of both companies                                                                                                                                         cuisines, in addition to two bars.
will allow for cross-selling opportunities across the                                                                                                                                   Hurghada attracts many a visitor to its unique diving
brands and further economies of scale.                                                                                                                                                  sights and it’s the best place imaginable for those
                                                                                                                                                                                        wanting to learn to dive, which gives guests the
Steigenberger are thrilled to have found a partner who                                                                                                                                  opportunity to explore the aquatic recreation. The city’s
appreciates the long and proud tradition of this                                                                                                                                        warm crystal waters provide a gateway to an ultimate
German Company which was founded by Albert                                                                                                                                              diving or snorkeling experience through a variety of
Steigenberger in 1930. In line with this tradition,                                                                                                                                     underwater specious and reefs. For those who want less
Travco is committed to continue Steigenberger’s plans                                                                                                                                   dynamic activities, they can enjoy the sunny
for the future maintaining the excellent German hotel                                                                                                                                   atmosphere and lucid water by going on a deep- sea
culture.                                                                                                                                                                                fishing trip, windsurfing, sailing, submarine tours, and
“We want to secure Steigenberger’s future in the long                                                                                                                                   glass-bottom boat excursions that unveil rare vistas of
run. In Travco we have found an experienced partner in                                                                                                                                  the underwater.
                                                                                                                                                                                                                                      Sep - Oct 2009




SAGA Distinguishes Jaz Royale                                                                                            Two New Travcotels’ Cruise Ships
For the Fifth Consecutive Year                                                                                           Due To Sail This Winter
Travcotels’ Jaz Royale was                                                            choice for those who desire
recognized by SAGA, Britain’s                                                         the superlative holiday
prestigious travel company,                                                           experience of memorable
                        ,
for “Top Tour for Europe” and a                                                       holiday making.
“Top Three for the Rivers                                                             The 5-star deluxe vessel
Brochure”awards.                                                                      features two suites with a
                                                                                      living room, and 50 double
For the fifth running year, Jaz                                                       cabins located over the upper,
Royale was recognized and                                                             main and lower deck levels.
awarded based customers'                                                              All rooms are elegantly
responses to holiday surveys                                                          furnished and equipped with
for the year. Based on SAGA's                                                         the modern amenities.
exclusive high-end clientele                                                          Guests can also enjoy an
who express their opinion by                                                          unforgettable dining
voting, the certificates are                                                          experience at Jaz Royale’s
given in recognition of                                                               restaurant which offers an
excellent service, comfort, and                                                       exquisite selection of fine
cuisines provided by the                                                              dining and sumptuous                Jaz Minerva - Cabin
hotels and vessels, in addition                                                       cuisine.
to consistently demonstrating                                                                                            Travcotels, Travco Group’s Nile Cruise Company Jaz Legacy encompasses 74 cabins & 02 suites, while Jaz
                                                                                      It is the spontaneity and          announced that its prestigious fleet will be welcoming Minerva encompasses 75 cabins & 02 suites - all
high standards of customer                                                            warmth the travelers sense in
satisfaction.                                                                                                            two new cruise ships.                                     elegantly furnished and equipped with modern
                                                                                      Jaz Royale, along with the                                                                   furniture and standard amenities.
The renowned Jaz Royale,                                                              superior level of service, and     Travcotels’ Jaz Legacy and Jaz Minerva, the 5-star deluxe Both Jaz Legacy and Jaz Minerva offer their guests the
which has already established                                                         the enthralling environs and       vessels are set to sail from Luxor to Aswan in November ultimate cruising experience, inviting them to enjoy
itself in the market as one of                                                        serenity of the Nile, that make    2009, promising their passengers a laid back and panoramic views of the Nile while choosing between
Travcotels’ most sought after cruise ships, is the perfect it ideal for an outstanding holiday.
                                                                                                                         elegant atmosphere that is perfectly suitable for the the leisure facilities that the ship features. These features
                                                                                                                         active and affluent traveler. These vessels are just the include a large sundeck with a swimming pool and pool
                                                                                                                         ideal choice for adventure seekers and sun worshippers bar, steam bath, sauna and massage rooms, gift shops,
TTG Nominates Jaz Hotels, Resorts & Cruises                                                                              who are looking for an exclusive experience.              and beauty salons.


for the “Resort Operator of the Year”                                                                                    Thomas Cook UK Awards
As customary of Jaz Hotels, Resorts & Cruises, it
exceeded the expectations of the industry and received
                                                            Among 550 entries this year - double the entries of last
                                                            year - Jaz Hotels, Resorts & Cruises was short listed        Iberotel Club Fanara & Iberotel Fanara Residence
an honorable nomination for TTG “Resort Operator of         among the four finalists for the best resort operator this   Thomas Cook UK, one of the world’s leading tour            clients assessments to Thomas Cook’s satisfaction polls.
The Year”2009.                                              year.                                                        operators, has announced its award winners for the year    Iberotel Club Fanara and Iberotel Fanara Residence are
                                                                                                                         of 2008. Iberotel Club Fanara and Iberotel Fanara          elegant 4-star hotel properties located in Sharm El
TTG, Travel Trade Gazette, one of the leading tourism       Commenting on the nomination, Mr. Peter Grace,               Residence are running as one of the travelers’ preferred   Sheikh, featuring tastefully decorated guest rooms, and
publications recognizes the best industry performers        regional vice president Sales & Marketing UK & Ireland,      hotels of the year.                                        highlighting themselves as the ideal places for
through collecting votes that are cast by the readers of    said, “We are thrilled to have been short listed for this    Thomas Cook recognized Jaz Hotels, Resorts & Cruises’      relaxation and rejuvenation.
the magazine.                                               award, which represents one of the industry’s highest        Iberotel Fanara and Iberotel Fanara Residence for the      The resorts also offer a wide range of restaurants and
"There are a wealth of innovative and committed travel      accolades. It is a huge testament to the commitment          outstanding standards of service, unsurpassed quality      bars with spectacular views of the Red Sea and the
companies and agents who have plenty to shout about,        and hard work of the Jaz Hotels, Resorts & Cruises team      of facilities, and the mere accommodation experience       stunning sunset.
and as the UK’s leading travel trade newspaper we want      in building strong relationships with the trade, and         they grant the clients with. The properties' distinction   Both are situated on the cliff of Ras Om El Said, with
to give them the credit they deserve on the biggest         ensuring the industry is at all times aware of our product   has spoken for itself, and was highly recommended          breathtaking views of the Red Sea and the national park
night in the travel calendar” said Lucy Huxley, editor of   and our customers’needs. We hope for every success on        when evaluated by one of the most important scales in      of Ras Mohamed, and only minutes away from Naama
TTG.                                                        the awards night itself.”                                    the hospitality world, and the award was based on the      Bay.
                                                                                                                                                                                                                                        Sep - Oct 2009




Kabo Air Joins Travia’s Airlines Representations Profile                                                                 Travco Becomes the Official Transportation
Travia, Travco Group’s Airlines Sales Agent, continues       extensive marketing, sales and distribution support,
to gain the trust of more and more major international
airlines, and act as the travelers’ entrance gate to a
rewarding world of aviation services.
                                                             periodic and ongoing market feedback, identify SPA
                                                             agreements, dedicated sales and reservation staff, in
                                                             addition to distribution and promotion of leisure
                                                                                                                         Company for the Football Federation
Kabo Air, the largest private airline in Africa, and the     holiday packages and a lot more, had qualified it to        Once again, Travco Group’s subsidiaries are proving          represented the company to the federation, and
first airline in Nigeria with a strong presence in the       serve as a magnet for the tourism and aviation entities     Travco’s strong presence in the market, and gaining the      provided unparalleled services to the teams,
aviation industry for 25 years, has joined the               who want to mange their interest and set up their           trust of various sectors. Having the largest fleet of over   guaranteeing safety and comfort to all the passengers.
prestigious profile of Travia.                               operations easily and steadily.                             1000 modern vehicles of all sizes and functions, Travco
Being the airlines’ GSA of the Middle East's Leading         Travia’s impressive profile of representations include      was chosen to become the official transportation        Travco Group’s transportation company has provided
Leisure Group, and offering a variety of professional        Jetairfly, Tuifly, RBA, Kingfisher, bmi, and Fly Dubai      company of the Football Federation.                     transportation to many international teams including
services such as immediate access to distribution            which has recently joined the spectrum of services                                                                  Genia, Guatemala, Ghana Nigeria, Kenya, and Rwanda,
network covering over 350 preferred travel agencies,         that Travia represents.                                     The group’s dedicated, punctual, and professional staff in addition to the youth football tournaments.


Top Aviation Witnesses a Remarkable Growth
Top Aviation, a subsidiary of Travco Group and its           crew arrangements, VIP catering, fuelling service, and a
                                                                                                                         South Asia Travel & Tourism Exchange (SATTE)
                                                                                                                         The DTCM participated in one of South Asia's largest B2B     and has been one of the top source markets for leisure
Aviation Service Company is witnessing a remarkable          host of other services in all Egypt Airports and around     Travel & Tourism Exhibition - South Asia Travel & Tourism    and business visitors. SATTE was a great window to enter
growth, and serving a new sector in the aviation market.     the globe.                                                  Exchange (SATTE) - from the 24th to 25th of April 2009.      this wide ranged market to further increase the inbound
Striving to cater to its clients’ requirements before the    Moreover, it obtains necessary traffic rights, negotiates   Travco Dubai partook in this event as a co-participant       traffic in to the UAE”.
need arises, Top Aviation unveiled the opening of a new      airport slots, and caters and files ATC flight plans.       with DTCM as another step of developing business in
ground handling department dedicated to VIPs, Private                                                                    the Asian Market.                                         The participation by DTCM Head Office and its
Jets, and a 24/7 flight watch center equipped with state-                                                                Co-participating at SATTE 2009 with DTCM, were            representative office in Mumbai is the culmination of an
of-the-art servicing equipment.                                                                                          leading Destination Management Companies and              aggressive four-month campaign launched in January
This department was launched to introduce to the                                                                         Hoteliers from Dubai.                                     2009. The campaign aimed to promote Dubai as multi-
market a new meaning of exceptional aviation services,                                                                                                                             faceted year round holiday destination that provides
and prove itself as a competent and efficient operating                                                                  With a large exhibit size of 121 square meters this year, safety & security for the family in a world class
company.                                                                                                                 Dubai showcased its potential as an up-market tourist cosmopolitan city.
Top Aviation is not only focussing on its clients’                                                                       destination targeting Indian and international travel
satisfaction, but its is also keeping a keen eye on making                                                               trade professionals attending the event.                  DTCM led a strong 14-member high-level delegation
their travel experience a rewarding and long lasting one.                                                                                                                          which networked with over 600 leading Travel Agents
It also offers them the true meaning of VIP handling                                                                     Travco Dubai was represented by Waleed Sotouhi, and Tour Operators from across India, offering the
through a variety of services namely, quick execution of                                                                 business development associate. Commenting on the opportunity to knock on doors with potential
all formalities, hotel bookings, limousines reservations,                                                                outcome he said “India is a strategic market for Dubai opportunities to the participants.
                                                                                                                                                                                                                                         Sep - Oct 2009




Travco Dubai Partakes                                                                                                     Travco Travel to Cover
in ALTM 2009 for the 3rd Consecutive Year                                                                                 a Larger Sector of the Chinese Market
For the 3rd consecutive year, Travco Dubai partook in         operates three representative offices in China”.            Travco Travel, Travco Group’s subsidiary company, and      should include 900 pax in February 2010, and the second
the third edition of Asia Luxury Travel Market (ALTM),        The 138 square meter Dubai Stand at the Shanghai            one of the fastest growing travel agencies in the Far      one for 500 pax in April 2010.
which was held in Shanghai from June 15th till the 18th,      Exhibition Centre was shared by 24 co-participants,         Eastern market, is anticipating meeting the growing
under the umbrella of the Dubai Department of Tourism         including hotels and hotel apartments, tour operators       demand for the MICE business in China, as noted by Mr.    Additionally, and along with MS. Iris Du, Travco China’s
and Commerce Marketing (DTCM).                                and Dubai Naturalization and Residency Department           Hossam Shaker, Far East market department head during     general manager, Mr. Shaker agreed to participate as a
                                                              (DNRD).                                                     his visit in July of 2009.                                judge in a Chinese TV competition consisting of two
Travco Dubai was represented by Mr. Jestine Alfred,                                                                                                                                 episodes about Egypt, where participants competed in
manager of Groups and Incentives, and Ms Iris Du,             The UAE and China had signed an Approved Destination        Mr. Shaker concluded that the Chinese market has general information about Egypt including its culture,
manager of Travco China. Commenting on the outcome            Status (ADS) agreement in 2007 that will facilitate more    exhibited an escalating demand for the MICE business – traditions, pyramids building, and belly dancing.
of the event Mr. Alfred stated “the event is a proven         flow of tourists out of the world’s most populous           especially that provided by Travco Travel’s MICE
platform to showcase our product to a highly targeted         country. The number of Chinese guests in Dubai hotel        department. Consequently, China’s biggest wholesalers, He took this opportunity to promote Egypt, and offered
audience and the response was very positive. We have          establishments recorded a four per cent growth in 2008      namely CYTS, BJ, and CTS- BJ, began to negotiate Travco’s winners various gifts and complementary packages
been to many trade shows, and still find ALTM one of the      compared to the previous year.                              handling two big MICE groups in 2010. The first one presented by Travco Travel.
better shows that best represents luxury lifestyle

                                                                                                                          American Embassy Testament
products with relevant networking opportunities.              The biggest event of its kind in the Asia-Pacific region,
Despite the current economic turbulence we are yet            ALTM brings together the world's most-sought after
positive that the luxury tours will remain strong, and it’s   destinations, ultra-luxurious accommodation, elite
important to continue to provide new products for this
sector. The support of DTCM has been immense and the
UAE’s presence is very strong as especially DTCM
                                                              transportation, and unique travel experiences
                                                              showcased for the most-discerning Asian luxury travel
                                                              buyer.
                                                                                                                          for Immaculate Handling during Obama’s Visit
                                                                                                                          On the 25th of June 2009, Travco Group received a letter   vehicles in the region, with a variety of sizes and models,
 Travco Abu Dhabi Office Relocates                                                                                        from the American Embassy in Egypt expressing their        allowing visitors to travel in maximum ease and
 Always catering to all the needs of its clients, and believing that strong potential gets good results, Abu Dhabi’s      gratitude for the company’s professionalism and the        comfort. Furthermore, the company prioritizes the
 branch has announced its relocation to Le Meridien.                                                                      distinctive standard of services they provided during      clients’ safety through offering preventative
                                                                                                                          President Obama‘s visit to Egypt.                          maintenance, and hiring a highly trained punctual team
 This relocation was made in order to acquire new surroundings and cope with the strategy of expansion that               Travco Group provided the delegation with 35 buses to      of drivers.
 Travco Group is following to surpass the enormous developments that are happening in the market’s fastest                transport them around Cairo's historical sites,            Travco Group’s transportation sector’s reliability and
 growing industry. These changes are believed to help the staff maintain better relations with their customers            supervised by Mr. Mohamed Baramawy, transportation         first class service have led it to be recognized
 and provide them with the quality of service they deserve.                                                               sales manager.                                             internationally, leaving a unique impression where its
                                                                                                                          Travco Group operates the largest fleet exceeding 1000     services are offered.

				
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