Family-businessplan by ashrafp

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									                                                     [CLASSIFIED]




                BUSINESS PLAN
                     FOR

             High and New Technological Products

                 in the Power Insulation Fields

-- fiberglass reinforced plastics capacitance transformer bushing




          photo1                              Photo2



       Wall Bushing                          Transformer Bushing




        Beijing Fan Meilei Science and Technology Co. Ltd.

                           June, 2006
                               Secrecy Articles

    This classified Business Plan belongs to the Beijing Fan Meilei Science and
Technology Co. Ltd. It is only available to the investors that signed the letter of
investment intent. And the accepter is regarded to acquaint himself with and keep the
promises below when he receives this scheme:
    1、 As soon as the accepter is sure not to participate in the project described in
the scheme, he must return the scheme completely.
    2、Without the present permission from the Beijing Fan Meilei Science and
Technology Co. Ltd., the accepter won’t copy or fax or spread the whole or part of the
scheme content.
      The
    3、 accepter keeps the scheme and its content as his own classified documents.
This is a commercial financing scheme, not a one for sale or purchase




               Enterprise(seal):Beijing Fan Meilei Science and Technology Co. Ltd
               Project principal:Sun Wenfeng
                  Date:June, 2006


              Linkman:

              Post and rank

              Phone code

              Fax number

              Website

              E-mail

              Add.

              Post code




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Recommendation Reasons:
   1、Pioneers of the products, there are more than 2000 products utilized in electric
system.
   2、The work team has lots of experience in electric system.


Telephone Code: 86-10-58608061, Fax: 86-10-58607901-800
Beijing Dibot Invest and Consultant Co. Ltd
                                      June, 2006




                                              2
TABLE OF CONTENTS
  Chapter 1 Abstract    ……………………………………………………………. 6
  1.1 Project Background
  1.1.1 In-Out-Country Product
  1.1.2 According to "11th Five-Year Plan for National Economic and Social
  Development" more than 1000 billion RMB invested to electric net construction
  1.1.3 Product Marketing
  1.2 Development of Product
  1.3 Company and Shareholders
  1.4 Key Staff Managers
  1.5 Company Aim
  1.6 2005 Assets And Debts
  1.7 2005 Financial Conditions
  1.8 Developing Strategy
  1.9 Market Strategy and Plan
  1.10 Preferential revenue
  1.11 Financing Plan
  1.12 Five-Year Plan for Company
  1.13 Financing Function
  1.14 Promises
  Chapter 2 Company……………………………………………………………..13
  2.1 Introduction Of The Company
 2.2 Brief Aim of The Company
  2.3 Faith of the Company
  2.4 Company Guideline
  2.5 Key Staff Managers
  2.6 Management Structure
  2.7 Developing Strategy
  Chapter 3 Main Products and Technology……………………………………. 17
  3.1 Product
                                        3
3.2 Intellectual property
3.3 Technology Advantages
3.4 Manufacture and Assemble
3.4.1 Manufacture Flow
3.4.2 Key materials
3.4.3 Intending Manufacture Function
Chapter 4 Analysis Of The Industry And Marketing Condition………………..25
4.1 The condition of the national electricity power and transmit electricity, and
the increasing trend in the future years
4.1.1 The condition of the national electric power and transmit electricity
4.1.2 The national electricity net construction plan during 11th Five-Year Plan
4.2 Current status of Chinese market and production of high voltage bushing
4.2.1 High pressure bushing state-of-arts
4.3 Volume Estimation of Chinese HPB market
4.4 Competitive of our product
4.4.1 Technique advantage
4.4.2 The analysis of our product in price advantages
4.4.3 The advantages of our product in cost profit
Chapter 5 Developing Strategy…………………………………………………32
5.1 Analysis of SWOT
5.2 Strategy Choice For The Product
5.3 Strategy Aim For The Product
5.4 Strategy Application
Chapter 6 Constructive Strategy And Marketing Planning Of the Project……...34
6.1 Project Content
6.2 Project Schedule
6.3 Environment Protection
Chapter 7 Competition Strategy And Marketing Planning Of Relevant
Products…………………………………………………………………………37
7.1 Marketing Planning
                                           4
7.1.1 Target Client
7.1.2 Strategy of Product Price
7.1.3 Strategy of Sale Channel
7.1.4 Strategy of Market Ad.
7.2 Sales Planning
Chapter 8 Financial Analysis……………………………………………………39
8.1 The Using Of Financial Fund
8.2 Income And Profit Estimate
8.2.1 Income Estimate between 2007 and 2011
8.2.2 2007-2011 Income Estimate
8.2.3 Cost and expense estimating between 2007 and 2011
8.2.4 Profit forecasting between 2007 and 2011
8.2.5 Cash flow forecast between 2007 and 2011
8.2.6 Major economic technology guide line
Chapter 9 Financing and opt-out………………………………………………..46
9.1 This project plans to use fix-return financing method
9.2 Investment opt-out plan
Chapter 10 Risk analysis………………………………………………………..48
10.1 Uncontrollable Risks Analysis and Preventive
10.1.1 Politics Environment Change
10.1.2 Economic environment change
10.1.3 Law environment change
10.2 Controllable risks analysis
10.2.1 Management risk
10.2.2 Technical risk
10.2.3 Duplicate risk
10.2.4Operation risk
10.2.5 Finance Risk
Chapter 11 Conclusion…………………………………………………………53
Appendix
                                       5
                                Chapter 1 Abstract

1.1 Project Background


1.1.1 In-Out-Country Product


     Application Fields


     High voltage bushing is utilized in high voltage line to pass walls, connect
equipment, carry current and insulate.
Categories:
     Wall   bushing
     Transformer     bushing
     GIS   bushing
     Linked   oil filled bushing between transformer and oil charge equipment
     Because the high voltage bushing plays an important part in electricity system,
the quality of the bushing relates the safety of the whole system.


     Serious objections exist in domestic products, these products need
ameliorate


     At present, most high voltage bushings are traditional oil filled capacitor
porcelain bushings, which have the problem of oil spill. Oil spill will lead to debase
dielectric strength, dielectric puncture, even explode. Meanwhile, oil spill will
damage the bushings and increase some more maintenance work under the out of
powder situation. All of these decrease the reliability of the electric net; The aging of
capacitor oil is the reason for debasing dielectric strength. With the environment being
deteriorated, oil filled porcelain bushings will have the problem of flash-over.
Otherwise, the volume and weight of oil filled porcelain bushings are too huge to
transport and construct. So this kind of bushings won’t satisfy the power department
with miniaturization and high reliability.



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     The objections for overseas products


     Main insulation of RIP is epoxy resin capacitor core, the outer insulation is
porcelain or compound filled insulator to afford the equipment’s charge. The
compound filled between main insulation and outer insulation is paste resin. The
excellent capability of RIP is ratified by electric system. But the thermal resistance
coefficient of this kind of bushings is so high that capacitor cores have low
mechanical strength. Meanwhile, the compound filled between outer insulation and
capacitor cores is insulative, which will cause flash-over. The air gap during the
whole progress is hard to scavenge, which leads to low product percent of pass.
Otherwise the overlong delivery time, high price and incomplete service flinch the
clients.


     High voltage bushings of our company are advanced, and utilized in many
thousand systems.


     The advanced FRP capacitance transformer bushings of our company are made
of new materials. The capacitor cores are made of epoxy resin. There are no oil, no
gas, no filled compound in this kind of products, so maintenance work is not
necessary. The materials have the capability of high temperature endurance, no
combustion. Meanwhile, the configuration is compact, the volume is small, the weight
is light and the transport is convenient. The cost is lower and the service life is longer.
     At present, more than two thousand bushings are utilized all over the country, all
of them have good quality. The excellent quality, reliable capability ratify the clients.
Our products will get more development space in the future.


1.1.2 According to "11th Five-Year Plan for National Economic and Social
Development" more than 1000 billion RMB invested to electric net construction


     According to "11th Five-Year Plan for National Economic and Social
Development" more than 1000 billion RMB will be invested to electric net
construction, about 200-250 billion per year. The number exceeds the first 3 years
during "9th Five-Year Plan” and "10th Five-Year Plan”, which means the scope of

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electric net construction will become more extensive in our country in the 5 years.
1.1.3 Product Marketing
     The cost of our company’s products is about 1% in the total investment of
electric net, the saleroom is about 2-3 billion per year.
1.2 Development of Product
     At present, more than two thousand bushings are utilized all over the country, all
of them have good quality. The excellent quality, reliable capability ratify the clients.
1.3 Company and Shareholders
     Beijing Fan Meilei Science and Technology Co. Ltd was founded in Jan, 2006.
Registration capital is 3 million.
                       shareholders                   Shock right%
                        Sun Wenlei                          55%
                       Sun Wenfeng                          20%
                       Sun Huanlu                           5%
                      Sun Huanqun                           10%
                         Chu Bin                            5%
                       Liu Shumei                           5%
                            total                           100%
  1.4 Key Staff Managers
     General Manager
     Sun Wenfeng Male 35, Harbin electrotechnician college, major in insulation
material, senior engineer
     Major experience:
     1994.9-1996.3 QinHuangdao insulation material factory, technician, major in
core rod rupture and reduce the waster, boost up the market competition ability.
     1996.4-1997.7 QinHuangdao insulation material factory, section chief, major in
technics modulate.
     1997.8-1999.6 Beijing Keleilibang Industry and trade Co. Ltd, factory director,
major in insulation core rod technology, the company achieve payoff goal 83 days in
advance that year.
     1999.7-2003.6 Beijing Keleilibang Industry and trade Co. Ltd, Deputy


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Technology Manager, major in technology reformation, reduce the waster, boost up
the market competition ability.
     2003.7- 2004.6 Beijing Keleilibang Industry and trade Co. Ltd, Deputy
Technology Manager, major in developing new products-protect environment,
economize energy sources.
     2003.7- 2004.6 Beijing Keleilibang Industry and trade Co. Ltd, General Manager,
technology team leader, major in the exploitation of high voltage bushings.
Technological achievement epoxy resin capacitor core obtain the runner-up prize.
Individual gained the runner-up prize of Huairou technological achievement.
     Manufacture manager
     Sun Huanlu, male, 51, mechanism, major in organization, research, experiment,
innovation
     Major experience:
     2003.7-present Beijing Fan Meilei Science and Technology Co. Ltd, engineer,
product principal, major in validating, analyzing and developing high voltage
bushings.
     Marketing manager
     Chubin, male, 34, major in marketing
     Major experience:
     1996.1 lenovo company, market manager, client manager
     2003.7 Beijing Fan Meilei Science and Technology Co. Ltd, sale manager, major
in product marketing
     Finance manager
     Sun Jinsheng, male, 58, major in accountant
     Major in: finance budget, finance analysis, Financial Fund
     Major experience:
     2003.7-present Beijing Fan Meilei Science and Technology Co. Ltd, financial
manager, major in financial work, set up reasonable financial system. Manage to
complete the financial part during technology innovation.
     Administration Manager
     Liu Shumei, female, 34, Renmin University of China, major in economy


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administration
     Major experience:
     1994 ShanDong traffic dockyard, office assistant
     1996 Beijing Keleilibang Industry and trade Co. Ltd, section chief
     2003.7-present Beijing Fan Meilei Science and Technology Co. Ltd, section
chief. Manage to organize the activities of IS9001, product AAA authentication.
Manage to complete the application job during technology innovation.
1.5 Company Aim
     Apply ourselves to be the modern enterprise in the insulation field
1.6 2005 Assets And Debts
     Until the end of 2005:
     Total capital is 9.5782 million, among it, the capital asserts is 1.586 million,
current assets is 6.6052 million
     Company’s Debt is 4.5180 million, no bank debts.
     Company net capital is 5.0601 million
     1.7 2005 Financial Conditions
                                                                     Unit: 104 yuan
                              Item                        Sum
                       1. Major Income                   1695.89
                         Minus: Major Cost               1254.23
                         Business Cost                   156.36
                          Tax                             8.18
                         2. Major Profit                 277.13
                      Minus: Administration              105.29
                                Fee
                          Financial Fee                   -1.52
                      3. Business Profit                173124.35
                          Add: Allowance                  12.32
                         4. Total Profit                 185.67
                         Minus: Income Tax                61.27
                         5. Net Capital                  124.40

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1.8 Developing Strategy
     Predominate the core progress, major in key technics, the other accessories will
be stocked.
1.9 Market Strategy and Plan
     The products of our company are provided with advanced technology. The sale
mode is direct sale, meanwhile, set up efficient administration, organization system
and complete the surplus job after sales.
1.10 Preferential Revenue
     Our company belongs to Beijing high technology enterprise, the value added tax
will be returned 10%, business tax will be returned 20%, the income tax will be
returned 15%, and the time limit is 20 years.
1.11 Financing Plan
     Total investment is 17.80 million, funding plan is 15 million this project,
self-financing is 2.8 million.
     Key capital purposes:
                                         Item Capital
                                                        Unit: 104   yuan
                                 Item                    2006

                       capital asserts

                       1、equipment                        870

                        2、building                        800

                             total                       1670

                           soil fee                       10

                       current capital                    100

                             total                       1780


1.12 Five-Year Plan for Company




                                             11
                                                                          Unit: 104yuan

                Item           2007         2008       2009       2010       2011
           major business
              income           1,889        5,440     10,015     17,410     21,239
             net capital        324         1,806     3,835      7,077       8,725


1.13 Financing Function
  For this plan, the financing function is joint venture:
  The funding is 15 million with the joint venture function, cooperative time limit is 5
years, the fixed redound is 6.5% per year, the investor will get the total principal in 5
years. The projects will be the deposits.
1.14 Promises
     Under normal running situation, we promise that our company will return new
capital.




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